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The Lovesac Company (LOVE)



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Upturn Advisory Summary
08/14/2025: LOVE (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $30.17
1 Year Target Price $30.17
5 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -46.02% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 280.07M USD | Price to earnings Ratio 24.37 | 1Y Target Price 30.17 |
Price to earnings Ratio 24.37 | 1Y Target Price 30.17 | ||
Volume (30-day avg) 6 | Beta 2.21 | 52 Weeks Range 12.12 - 39.49 | Updated Date 08/14/2025 |
52 Weeks Range 12.12 - 39.49 | Updated Date 08/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.99% | Operating Margin (TTM) -10.81% |
Management Effectiveness
Return on Assets (TTM) 2.15% | Return on Equity (TTM) 6.73% |
Valuation
Trailing PE 24.37 | Forward PE 27.55 | Enterprise Value 453245009 | Price to Sales(TTM) 0.41 |
Enterprise Value 453245009 | Price to Sales(TTM) 0.41 | ||
Enterprise Value to Revenue 0.66 | Enterprise Value to EBITDA 14.45 | Shares Outstanding 14549100 | Shares Floating 11336964 |
Shares Outstanding 14549100 | Shares Floating 11336964 | ||
Percent Insiders 10.28 | Percent Institutions 95.29 |
Upturn AI SWOT
The Lovesac Company

Company Overview
History and Background
The Lovesac Company was founded in 1995 by Shawn Nelson. Initially, it started with beanbag chairs filled with shredded foam. It has evolved into a furniture company known for its modular and adaptable 'Sactionals' and 'Sac' products.
Core Business Areas
- Sactionals: Modular sofas designed for flexibility and configurability, allowing customers to rearrange and expand their seating arrangements.
- Sacs: Oversized beanbag chairs filled with shredded Durafoam, offering a comfortable and adaptable seating option.
- Accessories: Includes a variety of complementary products such as pillows, blankets, and custom covers.
Leadership and Structure
Shawn Nelson is the CEO and Founder. The company has a typical corporate structure with departments like Marketing, Finance, Operations, and Sales.
Top Products and Market Share
Key Offerings
- Sactionals: Modular sofas are the core product, representing a significant portion of revenue. Market share data is not publicly available, but Lovesac is a leading player in the modular furniture niche. Competitors include Burrow, Floyd, and similar direct-to-consumer furniture brands. High configurability and long lifespans are key value propositions.
- Sacs: Oversized beanbag chairs offer a comfortable alternative to traditional seating. Market share data is not publicly available. Competitors include Big Joe and similar beanbag chair brands. Premium materials and comfort set Lovesac apart.
Market Dynamics
Industry Overview
The furniture industry is highly competitive and fragmented. Trends include increasing online sales, customization options, and sustainability concerns.
Positioning
Lovesac positions itself as a premium furniture brand focused on comfort, adaptability, and sustainability. Its competitive advantages include its patented Sactionals design and its direct-to-consumer sales model.
Total Addressable Market (TAM)
The global furniture market is estimated to be worth hundreds of billions of dollars. Lovesac is focused on capturing a larger share of the modular and adaptable furniture segment, addressing the rising trend of consumers seeking flexible solutions that can adapt to various space configurations.
Upturn SWOT Analysis
Strengths
- Innovative and patented modular designs
- Strong brand reputation for comfort and quality
- Direct-to-consumer sales model
- Adaptable and customizable products
- Focus on sustainability and eco-friendly materials
Weaknesses
- Higher price point compared to traditional furniture
- Limited physical retail presence
- Reliance on marketing and advertising to drive sales
- Vulnerability to economic downturns impacting consumer spending
Opportunities
- Expanding product line to cater to different customer needs
- Increasing brand awareness through strategic marketing partnerships
- Growing online sales channels
- Entering new geographic markets
- Leveraging sustainability initiatives to attract environmentally conscious consumers
Threats
- Increased competition from other furniture brands
- Fluctuations in raw material prices
- Changes in consumer preferences and trends
- Economic downturns impacting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- RH (RH)
- Tempur Sealy International, Inc. (TPX)
- La-Z-Boy Incorporated (LZB)
Competitive Landscape
Lovesac differentiates itself through its modular and adaptable furniture designs, while competitors focus on traditional furniture styles. Lovesac's direct-to-consumer model gives it greater control over the customer experience, but it lacks the extensive retail presence of some competitors.
Growth Trajectory and Initiatives
Historical Growth: Lovesac has experienced significant revenue growth in recent years, driven by increased online sales and brand awareness.
Future Projections: Analysts generally expect Lovesac to continue its growth trajectory, driven by its innovative products and direct-to-consumer sales model. Specific financial projections depend on analyst estimates.
Recent Initiatives: Recent initiatives include expanding the product line, improving the customer experience, and strengthening the brand's sustainability efforts.
Summary
Lovesac has demonstrated innovative design, strong revenue growth, and a focus on sustainability. Its higher price point and limited retail presence pose challenges. However, continued expansion and adaptation to customer preferences make it a compelling player in the furniture market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Lovesac Investor Relations
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data is based on available estimates and may not be precise. Financial data is subject to change based on future performance and market conditions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Lovesac Company
Exchange NASDAQ | Headquaters Stamford, CT, United States | ||
IPO Launch date 2018-06-26 | Founder, CEO & Director Mr. Shawn David Nelson | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 920 | Website https://www.lovesac.com |
Full time employees 920 | Website https://www.lovesac.com |
The Lovesac Company designs, manufactures, and sells furniture. It offers sactionals, such as seats and sides; sacs, including foam beanbag chairs; and other products comprising drink holders, footsac blankets, decorative pillows, fitted seat tables, and ottomans. The company also provides StealthTech, a home theater system; and PillowSac, an accent chair. It markets its products primarily through www.lovesac.com website, as well as showrooms, lifestyle centers, mobile concierges, kiosks, and street locations in 42 states in the United States; and in store pop-up-shops and shop-in-shops, and barter inventory transactions. The Lovesac Company was founded in 1995 and is based in Stamford, Connecticut.

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