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Upturn AI Summary - About
LiveWire Group Inc.(LVWR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for LVWR
11/06/2026: LVWR (1-star) is currently NOT-A-BUY. Pass it for now.
LiveWire Group Inc. is a pure-play electric motorcycle manufacturer that spun out of Harley-Davidson to focus on high-performance urban mobility. Its primary strength lies in its premium brand heritage and its strategic R&D partnership with its former parent company. The company’s main growth opportunity centers on scaling its S2 platform to capture a broader market. However, investors must weigh these potential benefits against significant risks, including high production costs, intense competition from both legacy and electric-native brands, and the uncertainty of electric motorcycle adoption rates. LiveWire is best suited for growth-oriented investors and should be monitored for production scaling milestones.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers exposure to the nascent electric motorcycle market but carries high execution and financial risk. |
| Momentum investor | Mixed fit | Momentum opportunities depend on sustained positive news cycles regarding product adoption and production scaling. |
| Value investor | Weak fit | The company is not currently valued based on earnings or traditional value metrics due to its early-stage growth phase. |
| Dividend investor | Weak fit | LiveWire does not pay dividends and prioritizes capital reinvestment. |
| Low-risk investor | Weak fit | The high volatility and early-stage nature of the company make it unsuitable for conservative, risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to significant swings based on market sentiment toward EV growth and company-specific milestones. |
| Valuation risk | High | Current valuations rely on long-term growth assumptions that may not materialize. |
| Competition risk (EV Market) | High | Intense competition from both legacy manufacturers and well-funded startups threatens market share. |
| Business quality | Medium | While the brand is premium, the business model is still proving its path to sustained profitability. |
| Dividend income | Low / none | Investors should expect zero income from dividends at this stage. |
| Execution risk | High | The company faces significant challenges in manufacturing scale, supply chain management, and meeting product delivery timelines. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -66.3% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 112.67M USD | Price to earnings Ratio - | 1Y Target Price 7.25 |
Price to earnings Ratio - | 1Y Target Price 7.25 | ||
Volume (30-day avg) 297.1K shares | Beta 1.76 | 52 Weeks Range 0.50 - 5.13 | Updated Date 11/06/2026 |
52 Weeks Range 0.50 - 5.13 | Updated Date 11/06/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.36 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Motorcycles | Direct sales of LiveWire ONE and S2 Del Mar electric motorcycles. | Revenue is primarily driven by the unit sales of premium electric motorcycles. |
| Accessories & Apparel | Branded merchandise, gear, and parts for electric motorcycles. | Secondary revenue streams support brand ecosystem and customer loyalty. |
| STACYC | Electric balance bikes designed for children. | Serves as an entry-level pipeline to develop long-term future customers. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 148.71M | Price to Sales(TTM) 3.37 |
Enterprise Value 148.71M | Price to Sales(TTM) 3.37 | ||
Enterprise Value to Revenue 4.45 | Enterprise Value to EBITDA -18.28 | Shares Outstanding 205.41M | Shares Floating 13.59M |
Shares Outstanding 205.41M | Shares Floating 13.59M | ||
Percent Insiders 94.05 | Percent Institutions 2.14 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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