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Upturn AI SWOT - About
LVWR 
LiveWire Group Inc. (LVWR)
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Upturn Advisory Summary
08/28/2025: LVWR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.25
1 Year Target Price $7.25
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.03% | Avg. Invested days 37 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 814.95M USD | Price to earnings Ratio - | 1Y Target Price 7.25 |
Price to earnings Ratio - | 1Y Target Price 7.25 | ||
Volume (30-day avg) 1 | Beta 1.7 | 52 Weeks Range 0.93 - 9.04 | Updated Date 08/29/2025 |
52 Weeks Range 0.93 - 9.04 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate - | Actual -0.09 |
Profitability
Profit Margin - | Operating Margin (TTM) -310.98% |
Management Effectiveness
Return on Assets (TTM) -34.19% | Return on Equity (TTM) -70.02% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 786616960 | Price to Sales(TTM) 34.21 |
Enterprise Value 786616960 | Price to Sales(TTM) 34.21 | ||
Enterprise Value to Revenue 33.02 | Enterprise Value to EBITDA -18.28 | Shares Outstanding 203736992 | Shares Floating 11808625 |
Shares Outstanding 203736992 | Shares Floating 11808625 | ||
Percent Insiders 94.56 | Percent Institutions 2.17 |
Upturn AI SWOT
LiveWire Group Inc.
Company Overview
History and Background
LiveWire Group Inc. was spun off from Harley-Davidson in September 2022, becoming the first and only EV motorcycle company in the United States listed on the NYSE. It focuses exclusively on electric motorcycles and related technology.
Core Business Areas
- Electric Motorcycles: Designs, manufactures, and sells high-performance electric motorcycles under the LiveWire brand.
- EV Technology: Develops and licenses electric vehicle technology, including battery systems and software.
Leadership and Structure
Karim Donnez is the CEO of LiveWire Group Inc. The company operates as a standalone electric motorcycle division, distinct from Harley-Davidson's traditional combustion engine business, but leverages Harley-Davidson's manufacturing, distribution, and supply chain capabilities.
Top Products and Market Share
Key Offerings
- LiveWire One: A high-performance electric motorcycle. Market share is still developing as the EV motorcycle market is nascent, but LiveWire aims to be a leader. Competitors include Zero Motorcycles, Energica, and other emerging EV motorcycle brands. Revenue data is still growing.
- S2 Del Mar: A mid-range electric motorcycle. Similar nascent market dynamics apply, and LiveWire looks to expand into this segment for greater accessibility. Competitors are similar to those of LiveWire One, with additions from smaller, regional EV manufacturers.
Market Dynamics
Industry Overview
The electric motorcycle industry is in its early stages of growth, driven by increasing environmental awareness, government incentives, and technological advancements. However, it faces challenges such as high battery costs, limited charging infrastructure, and range anxiety.
Positioning
LiveWire is positioned as a premium electric motorcycle brand, leveraging Harley-Davidson's heritage and brand recognition to appeal to both existing motorcycle enthusiasts and new riders interested in electric vehicles. Their competitive advantage lies in their brand recognition and access to established distribution networks.
Total Addressable Market (TAM)
The global electric motorcycle market is projected to reach billions of USD. LiveWire aims to capture a significant portion of the premium segment within this growing market, though estimates vary.
Upturn SWOT Analysis
Strengths
- Strong brand heritage (Harley-Davidson)
- Focus solely on electric motorcycles
- Access to Harley-Davidson's manufacturing and distribution network
- Premium brand positioning
Weaknesses
- Limited product line
- High price point compared to gasoline motorcycles
- Relatively new brand in the EV market
- Dependence on Harley-Davidson for some resources.
Opportunities
- Growing demand for electric vehicles
- Government incentives and subsidies for EVs
- Expansion into new markets
- Development of new EV technologies
Threats
- Competition from established motorcycle manufacturers
- Fluctuations in battery costs
- Limited charging infrastructure
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- Zero Motorcycles (Private)
- Energica Motor Company (Private)
- Harley-Davidson (HOG)
Competitive Landscape
LiveWire's advantages include the Harley-Davidson brand association and a focus on premium electric motorcycles. Disadvantages include a limited product line and higher price points compared to some competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is limited due to its recent spin-off.
Future Projections: Future projections are based on analyst estimates and management guidance. Key factors include sales growth, market share gains, and technological advancements.
Recent Initiatives: Recent initiatives include expanding the product line, establishing charging infrastructure partnerships, and increasing brand awareness.
Summary
LiveWire is a newly independent company in the emerging electric motorcycle market. Its strengths lie in its Harley-Davidson heritage and focus on premium EV motorcycles. Challenges include competition from established players and the need to expand its product line and lower costs. Future success depends on capturing market share and technological innovation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- LiveWire Group Inc. Investor Relations
- SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data is subject to change. Consult a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About LiveWire Group Inc.
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2022-09-26 | CEO - | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 182 | Website https://www.livewire.com |
Full time employees 182 | Website https://www.livewire.com | ||
LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. It operates in two segments, Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, electric motorcycle parts, electric balance bikes for kids, accessories, and apparel. It sells its products to wholesale, independent dealers, and independent distributors, as well as direct to consumers online. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
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