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LVWR 
LiveWire Group Inc. (LVWR)
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Upturn Advisory Summary
12/24/2025: LVWR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.25
1 Year Target Price $7.25
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/24/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 954.67M USD | Price to earnings Ratio - | 1Y Target Price 7.25 |
Price to earnings Ratio - | 1Y Target Price 7.25 | ||
Volume (30-day avg) 1 | Beta 1.75 | 52 Weeks Range 0.93 - 9.04 | Updated Date 11/14/2025 |
52 Weeks Range 0.93 - 9.04 | Updated Date 11/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -329.98% |
Management Effectiveness
Return on Assets (TTM) -38.8% | Return on Equity (TTM) -80.49% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 918821410 | Price to Sales(TTM) 37.25 |
Enterprise Value 918821410 | Price to Sales(TTM) 37.25 | ||
Enterprise Value to Revenue 36.64 | Enterprise Value to EBITDA -18.28 | Shares Outstanding 203988736 | Shares Floating 11823187 |
Shares Outstanding 203988736 | Shares Floating 11823187 | ||
Percent Insiders 94.44 | Percent Institutions 2.6 |
Upturn AI SWOT
LiveWire Group Inc.
Company Overview
History and Background
LiveWire Group Inc. (NASDAQ: LVWR) was launched by Harley-Davidson in 2018 as its electric motorcycle division. It was established as a separate public company in 2022 through a SPAC merger with special-purpose acquisition company AEA-Bridges Transaction Corp. This strategic move aimed to accelerate LiveWire's growth and innovation in the electric vehicle market. Key milestones include the development of its first electric motorcycle, the LiveWire ONE, and the subsequent spin-off to operate independently.
Core Business Areas
- Electric Motorcycles: Design, manufacturing, and sale of premium electric motorcycles.
- Associated Services and Accessories: Offering related services, apparel, and accessories to enhance the rider experience.
Leadership and Structure
LiveWire Group Inc. is led by a management team with experience in the automotive and technology sectors. While specific details on the full leadership team and organizational structure are subject to change and best found in their latest SEC filings, the company operates as a publicly traded entity with a board of directors overseeing its strategy and operations.
Top Products and Market Share
Key Offerings
- LiveWire ONE: The flagship electric motorcycle, known for its performance, design, and advanced technology. It competes with other high-performance electric motorcycles from brands like Zero Motorcycles and Energica. Specific market share data for individual models is not readily available as a distinct segment, but it represents the core of LiveWire's product line. Revenue from the LiveWire ONE is a primary driver of the company's top line.
Market Dynamics
Industry Overview
The electric motorcycle industry is a rapidly growing segment of the broader powersports market. Key drivers include increasing environmental awareness, government incentives for EVs, advancements in battery technology, and a growing consumer interest in sustainable and innovative transportation. The industry is characterized by intense competition, technological innovation, and evolving consumer preferences.
Positioning
LiveWire positions itself as a premium electric motorcycle brand, focusing on performance, design, and the riding experience. Its association with Harley-Davidson provides brand recognition and a legacy of motorcycle manufacturing expertise, while its independent status allows for focused innovation in the EV space. Its competitive advantages lie in its established brand heritage, commitment to high-performance electric motorcycles, and strategic partnerships.
Total Addressable Market (TAM)
The TAM for electric motorcycles is significant and projected to grow substantially. While precise global TAM figures vary by research firm and projection period, it is expected to reach tens of billions of dollars in the coming years. LiveWire is positioned to capture a share of this growing market, particularly in the premium and performance segments, by leveraging its brand and product innovation.
Upturn SWOT Analysis
Strengths
- Strong brand heritage and recognition from its Harley-Davidson roots.
- Focus on premium performance and design in the electric motorcycle segment.
- Early mover advantage in the high-performance electric motorcycle space.
- Independent operational structure allowing for focused EV innovation.
Weaknesses
- Relatively new as a standalone entity, facing brand building and market penetration challenges.
- Limited product portfolio compared to established motorcycle manufacturers.
- Higher price point for its premium offerings, potentially limiting broader adoption.
- Dependence on battery technology advancements and charging infrastructure development.
Opportunities
- Growing global demand for electric vehicles.
- Expansion into new geographic markets.
- Development of a wider range of electric motorcycle models and price points.
- Strategic partnerships for technology development and distribution.
- Leveraging government incentives for EV adoption.
Threats
- Intensifying competition from established motorcycle manufacturers and new EV startups.
- Rapid technological changes and obsolescence of current designs.
- Fluctuations in raw material costs (e.g., lithium for batteries).
- Economic downturns impacting consumer discretionary spending.
- Regulatory changes affecting EV manufacturing or sales.
Competitors and Market Share
Key Competitors
- Zero Motorcycles (Private)
- Energica Motor Company (Listed on Euronext Growth Milan: ENGI)
- Harley-Davidson (HOG) - as it still has its own internal EV efforts
- BMW Motorrad (Part of BMW Group)
- KTM AG (Part of Pierer Mobility AG)
Competitive Landscape
LiveWire faces a dynamic competitive landscape. Its strengths lie in its premium positioning and brand heritage. However, it faces challenges from established players and agile startups. Its ability to innovate, scale production, and manage costs will be critical to gaining a larger market share.
Growth Trajectory and Initiatives
Historical Growth: As a recently formed public entity from a division of Harley-Davidson, LiveWire's 'historical growth' as a standalone company is limited. Its growth trajectory will be assessed based on its post-IPO performance, product launches, and market penetration efforts.
Future Projections: Future growth projections for LiveWire will largely depend on market adoption of electric motorcycles, the success of its product development pipeline, its ability to scale production, and its strategic market expansion. Analyst reports and company guidance will provide the most current projections.
Recent Initiatives: Recent initiatives for LiveWire include expanding its dealer network, introducing new models or variants, developing advanced battery and powertrain technologies, and pursuing strategic partnerships to accelerate its growth and market reach.
Summary
LiveWire Group Inc. is a promising player in the burgeoning electric motorcycle market, benefiting from a strong brand legacy and a focus on premium performance. Its independent operational structure allows for dedicated innovation. However, it faces significant challenges from established competitors and the need to rapidly scale its production and sales to capture market share in a highly competitive and evolving industry. Continued investment in technology and strategic market expansion are crucial for its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (e.g., 10-K, 10-Q)
- Investor Relations websites
- Reputable financial news outlets
- Industry analysis reports
Disclaimers:
This JSON output is generated based on publicly available information and analytical interpretations. Market share data and financial projections are estimates and subject to change. This information is for informational purposes only and should not be considered financial advice. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About LiveWire Group Inc.
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2022-09-26 | CEO - | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 182 | Website https://www.livewire.com |
Full time employees 182 | Website https://www.livewire.com | ||
LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. It operates in two segments, Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, electric motorcycle parts, electric balance bikes for kids, accessories, and apparel. It sells its products to wholesale, independent dealers, and independent distributors, as well as direct to consumers online. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
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