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Upturn AI SWOT - About
LVWR 
LiveWire Group Inc. (LVWR)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/30/2025: LVWR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.25
1 Year Target Price $7.25
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.13B USD | Price to earnings Ratio - | 1Y Target Price 7.25 |
Price to earnings Ratio - | 1Y Target Price 7.25 | ||
Volume (30-day avg) 1 | Beta 1.74 | 52 Weeks Range 0.93 - 9.04 | Updated Date 10/30/2025 |
52 Weeks Range 0.93 - 9.04 | Updated Date 10/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-04 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -310.98% |
Management Effectiveness
Return on Assets (TTM) -34.19% | Return on Equity (TTM) -70.02% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1006653449 | Price to Sales(TTM) 47.3 |
Enterprise Value 1006653449 | Price to Sales(TTM) 47.3 | ||
Enterprise Value to Revenue 42.26 | Enterprise Value to EBITDA -18.28 | Shares Outstanding 203737490 | Shares Floating 11808625 |
Shares Outstanding 203737490 | Shares Floating 11808625 | ||
Percent Insiders 94.56 | Percent Institutions 2.16 |
Upturn AI SWOT
LiveWire Group Inc.
Company Overview
History and Background
LiveWire Group Inc. was spun off from Harley-Davidson in September 2022, focusing on electric motorcycles. Harley-Davidson envisioned LiveWire as a separate brand to lead in the electric motorcycle market, leveraging Harley-Davidson's brand recognition and dealer network. The goal was to accelerate the adoption of electric motorcycles and cater to a new generation of riders.
Core Business Areas
- Electric Motorcycles: Designs, manufactures, and sells high-performance electric motorcycles under the LiveWire brand.
- Related Services: Offers charging infrastructure, service, and accessories for its electric motorcycles.
Leadership and Structure
Ryan Morrissey is the CEO. The organizational structure is designed to operate independently while leveraging Harley-Davidson's resources.
Top Products and Market Share
Key Offerings
- LiveWire ONE: LiveWire ONE is the flagship electric motorcycle, featuring high performance and advanced technology. Market share data is not readily available; the electric motorcycle market is still nascent. Competitors include Zero Motorcycles, Energica, and other emerging EV motorcycle brands. Revenue data specific to LiveWire ONE is not publicly available.
- LiveWire S2 Del Mar: Del Mar is a mid-range electric motorcycle. Market share data is not readily available; the electric motorcycle market is still nascent. Competitors include Zero Motorcycles, Energica, and other emerging EV motorcycle brands. Revenue data specific to LiveWire ONE is not publicly available.
Market Dynamics
Industry Overview
The electric motorcycle industry is growing, driven by increasing environmental awareness, technological advancements in battery technology, and government incentives. However, it is still a small segment of the overall motorcycle market.
Positioning
LiveWire is positioned as a premium electric motorcycle brand, leveraging Harley-Davidson's heritage and aiming to attract environmentally conscious and tech-savvy riders. They have a first mover advantage relative to HOGs internal combustion motorcycles.
Total Addressable Market (TAM)
The global electric motorcycle market is projected to reach billions of dollars. LiveWire aims to capture a significant portion of this market by offering high-performance and technologically advanced electric motorcycles.
Upturn SWOT Analysis
Strengths
- Brand recognition inherited from Harley-Davidson
- Focus on electric motorcycles
- Innovative technology
- Access to Harley-Davidson's dealer network
Weaknesses
- Limited product portfolio
- Dependence on Harley-Davidson
- High price point compared to traditional motorcycles
- Nascent charging infrastructure
Opportunities
- Expanding charging infrastructure
- Government incentives for electric vehicles
- Growing demand for electric motorcycles
- Partnerships with other companies
Threats
- Competition from established motorcycle manufacturers entering the electric market
- Fluctuations in battery technology costs
- Economic downturns affecting discretionary spending
- Changes in government regulations
Competitors and Market Share
Key Competitors
- VRM
- DMYI
- SOLO
Competitive Landscape
LiveWire's advantage is its brand heritage. Its disadvantage is its higher price point.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is limited due to its recent spin-off. The company is focused on expanding its product line and increasing sales.
Future Projections: Future growth projections depend on the adoption rate of electric motorcycles and LiveWire's ability to capture market share. Analysts project significant revenue growth over the next few years.
Recent Initiatives: Recent initiatives include expanding the product line with new models like the S2 Del Mar, expanding charging infrastructure partnerships, and increasing marketing efforts.
Summary
LiveWire is a relatively new company with an established brand partner. The company is operating in a new and highly competive field, but its long term vision is in line with where the motorcycle industry is heading. The company is currently not profitable and will be focused on growing revenue while maintaining its capital expenditures. LiveWire has a long term advantage of Harley-Davidson's well-established brand and dealer network.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About LiveWire Group Inc.
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2022-09-26 | CEO - | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 182 | Website https://www.livewire.com |
Full time employees 182 | Website https://www.livewire.com | ||
LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. It operates in two segments, Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, electric motorcycle parts, electric balance bikes for kids, accessories, and apparel. It sells its products to wholesale, independent dealers, and independent distributors, as well as direct to consumers online. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
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