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LVWR 
LiveWire Group Inc. (LVWR)
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Upturn Advisory Summary
11/28/2025: LVWR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.25
1 Year Target Price $7.25
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 954.67M USD | Price to earnings Ratio - | 1Y Target Price 7.25 |
Price to earnings Ratio - | 1Y Target Price 7.25 | ||
Volume (30-day avg) 1 | Beta 1.75 | 52 Weeks Range 0.93 - 9.04 | Updated Date 11/14/2025 |
52 Weeks Range 0.93 - 9.04 | Updated Date 11/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-04 | When Before Market | Estimate - | Actual -0.0952 |
Profitability
Profit Margin - | Operating Margin (TTM) -329.98% |
Management Effectiveness
Return on Assets (TTM) -38.8% | Return on Equity (TTM) -80.49% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 853545015 | Price to Sales(TTM) 34.65 |
Enterprise Value 853545015 | Price to Sales(TTM) 34.65 | ||
Enterprise Value to Revenue 34.04 | Enterprise Value to EBITDA -18.28 | Shares Outstanding 203988736 | Shares Floating 11823187 |
Shares Outstanding 203988736 | Shares Floating 11823187 | ||
Percent Insiders 94.44 | Percent Institutions 2.6 |
Upturn AI SWOT
LiveWire Group Inc.
Company Overview
History and Background
LiveWire Group Inc. (LVWR) was spun off from Harley-Davidson in September 2022. It focuses exclusively on electric motorcycles and related technology.
Core Business Areas
- Electric Motorcycles: Designs, manufactures, and sells electric motorcycles under the LiveWire brand.
- Powertrain Technology: Develops and supplies electric powertrain technology for other companies.
Leadership and Structure
Ryan Morrissey serves as the CFO. The company operates as a standalone entity but maintains close ties with Harley-Davidson.
Top Products and Market Share
Key Offerings
- Competitors: Zero Motorcycles
- LiveWire One: The company's flagship electric motorcycle. Market share is difficult to ascertain precisely in the nascent high-performance electric motorcycle market. Competition includes Zero Motorcycles. Revenue not publicly available, but can be derived from financial statements.
- Competitors: Zero Motorcycles
- S2 Del Mar: A more affordable electric motorcycle model. Market share not yet established as a newer model. Competitors include electric motorcycles from other manufacturers and potentially electric scooters/bikes. Revenue not publicly available, but can be derived from financial statements.
Market Dynamics
Industry Overview
The electric motorcycle market is growing rapidly, driven by increasing environmental awareness, government incentives, and technological advancements. However, it remains relatively small compared to the overall motorcycle market.
Positioning
LiveWire is positioned as a premium electric motorcycle brand, aiming to appeal to environmentally conscious riders and technology enthusiasts. Its competitive advantage lies in its brand heritage (linked to Harley-Davidson), technology, and design.
Total Addressable Market (TAM)
The global electric motorcycle market is projected to reach billions of dollars in the coming years. LiveWire is positioned to capture a share of the premium segment of this market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (linked to Harley-Davidson)
- Innovative electric motorcycle technology
- First-mover advantage in the premium electric motorcycle segment
Weaknesses
- High price point compared to traditional motorcycles
- Limited charging infrastructure
- Dependence on Harley-Davidson's brand image
Opportunities
- Expanding charging infrastructure
- Government incentives for electric vehicles
- Growing demand for sustainable transportation
Threats
- Competition from established motorcycle manufacturers
- Fluctuations in battery prices
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- Zero Motorcycles (Private)
- Energica Motor Company (Private)
Competitive Landscape
LiveWire competes with other electric motorcycle manufacturers and traditional motorcycle companies. It aims to differentiate itself through its brand image, technology, and design.
Growth Trajectory and Initiatives
Historical Growth: Limited historical data due to the company's recent spin-off.
Future Projections: Refer to analyst reports and company guidance for future growth projections.
Recent Initiatives: Includes launching new motorcycle models (S2 Del Mar) and expanding its distribution network.
Summary
LiveWire is a relatively new entrant in the electric motorcycle market with the advantage of Harley-Davidson heritage. The company faces competition from existing electric and traditional motorcycle manufacturers. Its success depends on product acceptance, battery costs, expansion of its charging infrastructure and efficient use of funds. Livewire needs to increase Market share to succeed long term
Similar Stocks
Sources and Disclaimers
Data Sources:
- LiveWire Group Inc. Investor Relations
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About LiveWire Group Inc.
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2022-09-26 | CEO - | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 182 | Website https://www.livewire.com |
Full time employees 182 | Website https://www.livewire.com | ||
LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. It operates in two segments, Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, electric motorcycle parts, electric balance bikes for kids, accessories, and apparel. It sells its products to wholesale, independent dealers, and independent distributors, as well as direct to consumers online. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
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