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Upturn AI SWOT - About
LiveWire Group Inc. (LVWR)
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Upturn Advisory Summary
07/10/2025: LVWR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.25
1 Year Target Price $7.25
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -23.36% | Avg. Invested days 30 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 781.69M USD | Price to earnings Ratio - | 1Y Target Price 7.25 |
Price to earnings Ratio - | 1Y Target Price 7.25 | ||
Volume (30-day avg) 1 | Beta 1.74 | 52 Weeks Range 0.93 - 9.04 | Updated Date 07/10/2025 |
52 Weeks Range 0.93 - 9.04 | Updated Date 07/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -753.41% |
Management Effectiveness
Return on Assets (TTM) -32.84% | Return on Equity (TTM) -63.75% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 736597315 | Price to Sales(TTM) 32.04 |
Enterprise Value 736597315 | Price to Sales(TTM) 32.04 | ||
Enterprise Value to Revenue 30.19 | Enterprise Value to EBITDA -18.28 | Shares Outstanding 203566000 | Shares Floating 11639917 |
Shares Outstanding 203566000 | Shares Floating 11639917 | ||
Percent Insiders 94.62 | Percent Institutions 1 |
Upturn AI SWOT
LiveWire Group Inc.
Company Overview
History and Background
LiveWire Group Inc. was spun off from Harley-Davidson in September 2022, focusing exclusively on electric motorcycles. It aims to lead in the electrification of the motorcycle industry.
Core Business Areas
- Electric Motorcycles: Design, manufacture, and sale of electric motorcycles under the LiveWire brand.
- Powertrain Technology: Development and sale of electric powertrain systems for motorcycles and other applications.
Leadership and Structure
Ryan Morrissey is the CEO of LiveWire. The organizational structure is designed to foster innovation and agility in the electric vehicle market.
Top Products and Market Share
Key Offerings
- LiveWire ONE: Flagship electric motorcycle known for its performance and handling. Market share is still developing in the nascent electric motorcycle market; exact figures are difficult to obtain due to the evolving nature of the market. Competitors include Zero Motorcycles, Energica Motor Company, and smaller electric motorcycle manufacturers.
- S2 Del Mar: Mid-range electric motorcycle offering a balance of performance and affordability. Market share data is not widely available. Competitors include similar offerings from Zero Motorcycles and other emerging EV motorcycle brands.
Market Dynamics
Industry Overview
The electric motorcycle market is experiencing rapid growth, driven by increasing environmental awareness and technological advancements in battery technology and performance.
Positioning
LiveWire aims to be a premium electric motorcycle brand, leveraging Harley-Davidson's legacy while focusing on innovation. Their competitive advantage lies in brand recognition, performance, and technological expertise.
Total Addressable Market (TAM)
The global electric motorcycle market is projected to reach billions of dollars in the coming years. LiveWire is positioned to capture a significant share of this market through its focus on premium products and technology leadership.
Upturn SWOT Analysis
Strengths
- Established brand name (heritage from Harley-Davidson)
- Innovative technology in electric powertrains
- Strong performance characteristics of motorcycles
- Strategic partnership with Harley-Davidson for distribution and brand awareness
Weaknesses
- Relatively high price point compared to ICE motorcycles
- Limited brand awareness as a standalone electric brand
- Dependence on Harley-Davidson for some distribution and support
- Limited charging infrastructure for electric motorcycles
Opportunities
- Growing demand for electric vehicles
- Expansion into new markets (international)
- Development of new electric motorcycle models
- Partnerships with charging infrastructure providers
Threats
- Competition from established motorcycle manufacturers entering the electric market
- Fluctuations in raw material prices (e.g., battery materials)
- Changes in government regulations and incentives for electric vehicles
- Technological advancements by competitors
Competitors and Market Share
Key Competitors
- VRRM
- EVM
- KTM (parent Pierer Mobility AG)
- BMW (BMWYY)
Competitive Landscape
LiveWire faces competition from both established motorcycle manufacturers and emerging electric vehicle companies. Its advantages include brand heritage and technological expertise, while its disadvantages include a relatively high price point and limited brand awareness as a standalone electric brand.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is limited due to the recent spin-off. Growth is dependent on production ramp-up and market adoption of electric motorcycles.
Future Projections: Future growth is projected to be strong, driven by the increasing adoption of electric vehicles and LiveWire's focus on premium products. Analyst estimates vary based on market conditions and company performance.
Recent Initiatives: Recent initiatives include the launch of the S2 Del Mar, expansion of the dealer network, and investments in battery technology.
Summary
LiveWire is a new standalone electric motorcycle company with heritage from Harley-Davidson that is competing in a rapidly growing market. The company's strengths lie in its technology and performance, but it faces challenges related to brand awareness and pricing. Success depends on its ability to increase production, expand its dealer network, and effectively market its products. Key factors to watch are financial stability, production ramp-up, and market adoption of electric motorcycles.
Peer Comparison
Sources and Disclaimers
Data Sources:
- LiveWire Group Inc. SEC Filings
- Industry Reports on Electric Vehicle Market
- Analyst Reports on LiveWire Group Inc.
- Company Website
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered as financial advice. Investors should conduct their own research and consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About LiveWire Group Inc.
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2022-09-26 | CEO - | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 182 | Website https://www.livewire.com |
Full time employees 182 | Website https://www.livewire.com | ||
LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. It operates in two segments, Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, electric motorcycle parts, electric balance bikes for kids, accessories, and apparel. It sells its products to wholesale, independent dealers, and independent distributors, as well as direct to consumers online. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
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