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LiveWire Group Inc.(LVWR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for LVWR
09/16/2026: LVWR (1-star) is currently NOT-A-BUY. Pass it for now.
LiveWire Group Inc. is an independent electric motorcycle manufacturer focusing on the premium segment, with a strong strategic tie to its majority owner, Harley-Davidson. Its primary business strength lies in its proprietary electric powertrain technology and established brand heritage. The investment story centers on the company's potential to capture the growing electric mobility market through innovation and product scaling. However, as an early-stage company, it faces significant risks related to product execution, profitability, and competition from both ICE and EV rivals. The stock best suits growth-oriented investors who are comfortable with high volatility and are monitoring for consistent production growth and margin improvements.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers exposure to the nascent electric motorcycle market but carries significant execution and scaling risks. |
| Momentum investor | Mixed fit | Momentum is highly conditional on product delivery milestones and positive market sentiment regarding EV adoption. |
| Value investor | Weak fit | The company is not currently profitable, making traditional value metrics like P/E ratios inapplicable. |
| Dividend investor | Weak fit | LiveWire does not pay dividends and focuses all capital on development. |
| Low-risk investor | Weak fit | High price volatility and startup-phase business risks make this unsuitable for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a small-cap growth stock in the EV space, the share price is susceptible to sharp swings based on news and market sentiment. |
| Valuation risk | High | Future growth expectations are baked into the price, leaving little room for error in quarterly delivery targets. |
| Competition risk (traditional and EV manufacturers) | Medium / high | Established players and new startups are actively entering the electric two-wheeler market. |
| Business quality | Medium | The company is in an early, capital-intensive phase without a proven track record of consistent profitability. |
| Dividend income | Low / none | Investors should not expect income, as all capital is directed toward growth. |
| Execution risk | High | Successful scaling of manufacturing and global distribution is critical for long-term viability. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -41.23% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 244.44M USD | Price to earnings Ratio - | 1Y Target Price 7.25 |
Price to earnings Ratio - | 1Y Target Price 7.25 | ||
Volume (30-day avg) 564.4K shares | Beta 1.61 | 52 Weeks Range 0.65 - 6.44 | Updated Date 09/16/2026 |
52 Weeks Range 0.65 - 6.44 | Updated Date 09/16/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.38 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Motorcycles | Sale of electric motorcycles like the S2 Del Mar and S2 Mulholland. | The company generates revenue primarily by selling premium electric motorcycles to consumers. |
| Accessories and Apparel | Branded gear, parts, and maintenance products. | Additional revenue is generated through the sale of lifestyle products that support the motorcycle brand. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 254.50M | Price to Sales(TTM) 7.81 |
Enterprise Value 254.50M | Price to Sales(TTM) 7.81 | ||
Enterprise Value to Revenue 8.13 | Enterprise Value to EBITDA -18.28 | Shares Outstanding 205.41M | Shares Floating 13.59M |
Shares Outstanding 205.41M | Shares Floating 13.59M | ||
Percent Insiders 94.06 | Percent Institutions 2.01 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About LiveWire Group Inc.
Exchange NYSE | Headquarters Milwaukee, WI, United States | ||
IPO Launch date 2022-09-26 | CEO - | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 151 | Website https://www.livewire.com |
Full time employees 151 | Website https://www.livewire.com | ||
LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. The company operates in two segments, Electric Motorcycles and STACYC. It designs and sells electric motorcycles and parts, accessories, and apparel; electric balance bikes for kids; and adult pedal assist electric bikes. The company sells its products to wholesale, independent dealers and retailers, and independent distributors, as well as direct to consumers online. It offers its products under the LiveWire brand name. The company was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
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