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Upturn AI SWOT - About
LVWR 
LiveWire Group Inc. (LVWR)
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Upturn Advisory Summary
09/17/2025: LVWR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.25
1 Year Target Price $7.25
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.64% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.08B USD | Price to earnings Ratio - | 1Y Target Price 7.25 |
Price to earnings Ratio - | 1Y Target Price 7.25 | ||
Volume (30-day avg) 1 | Beta 1.7 | 52 Weeks Range 0.93 - 9.04 | Updated Date 09/17/2025 |
52 Weeks Range 0.93 - 9.04 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -310.98% |
Management Effectiveness
Return on Assets (TTM) -34.19% | Return on Equity (TTM) -70.02% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1047400947 | Price to Sales(TTM) 45.16 |
Enterprise Value 1047400947 | Price to Sales(TTM) 45.16 | ||
Enterprise Value to Revenue 43.97 | Enterprise Value to EBITDA -18.28 | Shares Outstanding 203736992 | Shares Floating 11808625 |
Shares Outstanding 203736992 | Shares Floating 11808625 | ||
Percent Insiders 94.56 | Percent Institutions 2.16 |
Upturn AI SWOT
LiveWire Group Inc.
Company Overview
History and Background
LiveWire Group Inc. was spun off from Harley-Davidson in September 2022, becoming the first and only publicly traded EV motorcycle company in the U.S. It aims to lead in the development and manufacturing of electric motorcycles and related technologies.
Core Business Areas
- Electric Motorcycles: Designs, manufactures, and sells high-performance electric motorcycles under the LiveWire brand.
- Powertrain Technology: Develops and licenses electric powertrain technology for various applications.
- Charging Infrastructure: Focuses on enhancing electric motorcycle ownership experience through improving charging infrastructure.
Leadership and Structure
Ryan Morrissey serves as the Interim Chief Executive Officer. The organizational structure is designed to support the company's focus on electric vehicle innovation and growth.
Top Products and Market Share
Key Offerings
- LiveWire ONE: A high-performance electric motorcycle aimed at urban and suburban riders. Market share is relatively small but growing within the electric motorcycle segment. Competitors include Zero Motorcycles, Energica Motor Company, and other EV motorcycle manufacturers.
- S2 Del Mar: A mid-power electric motorcycle with a focus on accessible performance and design. Market share is still developing. Competitors include Zero Motorcycles and potentially lower-end ICE motorcycles.
- S2 Mulholland: A cruiser-styled motorcycle that is one of the latest offerings from Livewire, launched March 2024 and aims to improve accessibility to the brand. Competitors include Zero Motorcycles.
Market Dynamics
Industry Overview
The electric motorcycle industry is in a growth phase, driven by increasing environmental awareness, government incentives, and technological advancements. However, it faces challenges such as high battery costs and limited charging infrastructure.
Positioning
LiveWire is positioned as a premium brand in the electric motorcycle market, focusing on performance and innovation. Its competitive advantage lies in its Harley-Davidson heritage and its focus on electric vehicle technology.
Total Addressable Market (TAM)
The global electric motorcycle market is estimated to reach billions of dollars in the coming years. LiveWire is positioned to capture a significant share of this market through its premium brand, technology and expanding product line.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition (Harley-Davidson heritage)
- Innovative EV Technology
- Focus on Premium Market Segment
- First mover advantage as a pure play EV motorcycle company.
Weaknesses
- Limited Product Portfolio
- Relatively High Price Point
- Dependent on Harley-Davidson Distribution Network
- Limited operating history as a standalone public company
Opportunities
- Expanding Charging Infrastructure
- Growing Demand for Electric Vehicles
- Partnerships with Other EV Companies
- Global Market Expansion
Threats
- Competition from Established Motorcycle Manufacturers
- Fluctuations in Battery Prices
- Changes in Government Regulations
- Economic Downturn
Competitors and Market Share
Key Competitors
- VRRM
- EVM
- GAZ
Competitive Landscape
LiveWire faces intense competition from established motorcycle manufacturers and emerging EV brands. Its advantages include its brand heritage and its focus on premium EV motorcycles. Disadvantages include high price points and the necessity to scale.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been modest, reflecting the challenges of launching a new EV motorcycle brand.
Future Projections: Future growth is projected to be strong, driven by new product launches and expansion into new markets. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include the launch of new motorcycle models, expansion of the dealer network, and partnerships with charging infrastructure providers.
Summary
LiveWire is a nascent EV motorcycle company with strong brand backing, yet faces challenges in profitability and scaling production. Its growth is dependent on expanding its product portfolio and navigating competitive pressures. While the EV market is expanding, LiveWire needs to demonstrate sustainable sales and financial stability. Watch for continued partnerships to improve market position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Press Releases
- Analyst Reports
- Industry News Sources
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. The information is based on publicly available data and may not be complete or accurate. The user assumes all risks associated with the use of this information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About LiveWire Group Inc.
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2022-09-26 | CEO - | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 182 | Website https://www.livewire.com |
Full time employees 182 | Website https://www.livewire.com | ||
LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. It operates in two segments, Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, electric motorcycle parts, electric balance bikes for kids, accessories, and apparel. It sells its products to wholesale, independent dealers, and independent distributors, as well as direct to consumers online. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
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