
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Thor Industries Inc (THO)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: THO (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $89.08
1 Year Target Price $89.08
2 | Strong Buy |
2 | Buy |
10 | Hold |
2 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 58.36% | Avg. Invested days 74 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.68B USD | Price to earnings Ratio 25.71 | 1Y Target Price 89.08 |
Price to earnings Ratio 25.71 | 1Y Target Price 89.08 | ||
Volume (30-day avg) 17 | Beta 1.21 | 52 Weeks Range 62.80 - 116.73 | Updated Date 08/15/2025 |
52 Weeks Range 62.80 - 116.73 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 1.83% | Basic EPS (TTM) 4.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.32% | Operating Margin (TTM) 6.29% |
Management Effectiveness
Return on Assets (TTM) 2.94% | Return on Equity (TTM) 5.38% |
Valuation
Trailing PE 25.71 | Forward PE 21.93 | Enterprise Value 6240829949 | Price to Sales(TTM) 0.59 |
Enterprise Value 6240829949 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA 10.23 | Shares Outstanding 52863600 | Shares Floating 50755672 |
Shares Outstanding 52863600 | Shares Floating 50755672 | ||
Percent Insiders 4.51 | Percent Institutions 108.45 |
Upturn AI SWOT
Thor Industries Inc

Company Overview
History and Background
Thor Industries was founded in 1980 following the acquisition of Airstream. It has grown through strategic acquisitions to become a leading manufacturer of recreational vehicles (RVs). Significant milestones include numerous acquisitions, expanding product lines, and international growth.
Core Business Areas
- North American Recreational Vehicles: Designs, manufactures, and sells a variety of RVs, including travel trailers, fifth wheels, motorhomes, and camper vans in North America.
- European Recreational Vehicles: Manufactures and sells RVs in Europe.
Leadership and Structure
The leadership team includes the CEO, CFO, and other executive officers. The organizational structure is divided into segments based on product type and geographic location.
Top Products and Market Share
Key Offerings
- Travel Trailers: Thor is a leading manufacturer of travel trailers. Market share information varies, but they hold a significant portion of the market. Competitors include Forest River, Grand Design RV, and Keystone RV.
- Motorhomes: Thor produces a range of motorhomes, including Class A, B, and C models. Competitors include Winnebago Industries (WGO) and REV Group (REVG).
- Fifth Wheels: Thor produces a range of fifth wheels. Competitors include Forest River, Grand Design RV, and Keystone RV.
Market Dynamics
Industry Overview
The RV industry is cyclical and influenced by economic conditions, consumer confidence, fuel prices, and interest rates. Demand increased significantly during the COVID-19 pandemic.
Positioning
Thor is the largest RV manufacturer globally. Its competitive advantages include a diversified product portfolio, strong dealer network, and efficient operations.
Total Addressable Market (TAM)
The Global RV Market is expected to reach $75 Billion USD by 2030. Thor is a market leader positioned to capture a substantial portion of this TAM.
Upturn SWOT Analysis
Strengths
- Market Leader
- Diversified Product Portfolio
- Strong Dealer Network
- Efficient Operations
- Strong Brand Recognition
Weaknesses
- Cyclical Demand
- Dependence on Economic Conditions
- High Debt Level
- Input Cost Volatility
Opportunities
- Expanding RV adoption among younger generations
- Growing demand for sustainable RVs
- International Expansion
- Increasing popularity of camping and outdoor recreation
Threats
- Economic Recession
- Rising Interest Rates
- Increased Competition
- Fluctuations in Fuel Prices
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- WGO
- BRK.A
- REV Group (REVG)
Competitive Landscape
Thor has advantages in scale, product diversity, and dealer network. WGO is a strong competitor with a focus on innovation and premium products. REV Group operates in specialty vehicle markets.
Major Acquisitions
EHG Koch GmbH
- Year: 2018
- Acquisition Price (USD millions): 222
- Strategic Rationale: Expanded Thor's footprint in the European RV market.
Jayco Corporation
- Year: 2016
- Acquisition Price (USD millions): 576
- Strategic Rationale: Increased market share and expanded product offerings in North America.
Growth Trajectory and Initiatives
Historical Growth: Thor Industries has experienced significant growth through acquisitions and organic growth. The company has expanded its product lines and geographic footprint.
Future Projections: Analysts project moderate growth for Thor Industries, driven by increased RV adoption and international expansion. However, growth could be impacted by economic conditions.
Recent Initiatives: Thor is focused on improving operational efficiency, expanding its product offerings, and investing in sustainable RV technologies.
Summary
Thor Industries is a market leader in the cyclical RV industry. They have strong brand recognition and a diverse product portfolio. Economic downturns and increasing interest rates are challenges, but their brand recognition, diversified product portfolio, and strategic acquisitions contribute to their dominance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Investor Relations Website
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. The data and analysis are based on publicly available information and may not be completely accurate or up-to-date. Investment decisions should be made based on your own research and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Thor Industries Inc
Exchange NYSE | Headquaters Elkhart, IN, United States | ||
IPO Launch date 1987-12-30 | President, CEO & Director Mr. Robert W. Martin | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 22300 | Website https://www.thorindustries.com |
Full time employees 22300 | Website https://www.thorindustries.com |
THOR Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Germany, Canada, rest of Europe, and internationally. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers. The company provides its products through independent and non-franchise dealers. THOR Industries, Inc. was founded in 1980 and is based in Elkhart, Indiana.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.