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Upturn AI SWOT - About
MCHX 
Marchex Inc (MCHX)
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Upturn Advisory Summary
09/16/2025: MCHX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -31.75% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 86.37M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 1.91 | 52 Weeks Range 1.26 - 2.40 | Updated Date 09/16/2025 |
52 Weeks Range 1.26 - 2.40 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -9.76% | Operating Margin (TTM) -4.6% |
Management Effectiveness
Return on Assets (TTM) -6.88% | Return on Equity (TTM) -13.93% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 76759905 | Price to Sales(TTM) 1.82 |
Enterprise Value 76759905 | Price to Sales(TTM) 1.82 | ||
Enterprise Value to Revenue 1.61 | Enterprise Value to EBITDA -23.78 | Shares Outstanding 39518100 | Shares Floating 17504602 |
Shares Outstanding 39518100 | Shares Floating 17504602 | ||
Percent Insiders 8.44 | Percent Institutions 63.56 |
Upturn AI SWOT
Marchex Inc
Company Overview
History and Background
Marchex Inc. was founded in 2003. It started as a search marketing company and evolved into a provider of AI-driven conversation intelligence solutions. Key milestones include its IPO in 2006 and the strategic shift towards voice analytics and AI.
Core Business Areas
- Conversation Intelligence: Marchex provides conversation intelligence solutions that analyze phone calls and other customer interactions to extract actionable insights. This includes call tracking, speech analytics, and sentiment analysis.
- Marketing Solutions: Offers solutions to help businesses optimize their marketing campaigns based on conversation data, enabling them to improve lead generation and customer acquisition.
Leadership and Structure
The leadership team includes Edwin Miller (CEO). Marchex operates with functional departments like engineering, sales, marketing, and finance, reporting up through executive leadership.
Top Products and Market Share
Key Offerings
- Marchex Conversation Intelligence Platform: This platform analyzes customer conversations to provide insights into customer intent, preferences, and behaviors. It includes call tracking, speech analytics, and sentiment analysis. Revenue data is proprietary but critical to its success. Competitors include Invoca, DialogTech (now part of Twilio), and CallRail.
- Marchex Marketing Edge: Provides tools to optimize marketing campaigns based on conversation data, helping businesses improve lead generation and customer acquisition. Specific revenue figures are not publicly disclosable. Competitors include LeadsRx and Ruler Analytics.
Market Dynamics
Industry Overview
The market for conversation intelligence is growing rapidly, driven by the increasing importance of data-driven marketing and customer experience. AI and machine learning are key enablers in this industry.
Positioning
Marchex is positioned as a provider of AI-powered conversation intelligence solutions. Its competitive advantages include its proprietary technology and expertise in voice analytics.
Total Addressable Market (TAM)
The total addressable market for conversation intelligence is estimated to be in the billions of dollars. Marchex is positioned to capture a portion of this market by providing specialized solutions to businesses.
Upturn SWOT Analysis
Strengths
- Proprietary conversation intelligence technology
- Expertise in voice analytics and AI
- Established customer base
- Focus on data-driven marketing
Weaknesses
- Limited financial resources compared to larger competitors
- Dependence on key customers
- Market awareness can be improved
- Past volatility in business performance
Opportunities
- Growing demand for conversation intelligence solutions
- Expanding into new markets and verticals
- Partnering with other technology providers
- Developing new AI-powered products and services
Threats
- Increasing competition from larger companies
- Rapid technological advancements
- Economic downturn
- Changes in privacy regulations
Competitors and Market Share
Key Competitors
- NVDA
- GOOG
- CRWD
Competitive Landscape
Marchex faces competition from both established players and emerging startups in the conversation intelligence space. Its advantages include its specialized expertise and established customer base, while its disadvantages include limited financial resources.
Major Acquisitions
Sonar
- Year: 2015
- Acquisition Price (USD millions): 0.6
- Strategic Rationale: Acquired for its mobile marketing technology and team to enhance Marchex's mobile capabilities.
Growth Trajectory and Initiatives
Historical Growth: Marchex has experienced fluctuating growth over the past years, with periods of rapid expansion and periods of slower growth.
Future Projections: Analyst estimates for Marchex's future growth vary, but many expect the company to continue to grow as the market for conversation intelligence expands. These estimates are frequently revised.
Recent Initiatives: Recent initiatives include strategic partnerships, product launches, and investments in AI research and development.
Summary
Marchex is a niche player in the conversation intelligence market, offering specialized solutions that leverage AI. While it faces competition from larger players, its expertise and established customer base are key strengths. It needs to focus on expanding its market reach and continue investing in AI to maintain its competitive edge. Investors should watch for revenue growth and profitability improvement.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Financial News Outlets (Yahoo Finance, Google Finance)
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marchex Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2004-03-31 | CEO - | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 163 | Website https://www.marchex.com |
Full time employees 163 | Website https://www.marchex.com | ||
Marchex, Inc., a conversation intelligence company, provides conversational analytics and related solutions in the United States, Canada, and internationally. The company's products include Marketing Edge that identifies which campaigns and channels are driving inbound conversations, evaluates what happens during those conversations, and closes the sales loop by connecting converted sales to marketing driven leads; Sonar Business Text Messaging, an artificial intelligence (AI) empowered intelligent workflow enabled mobile messaging solution that enables operations, sales, and marketing teams to communicate personally with field staff, prospects, and customers; and Marchex Platform Services, a robust API-based conversation intelligence product that allows executives, sales, customer engagement, and marketing teams to apply Marchex AI to most any calls, regardless of communication platform, to identify actionable insights from conversations with their customers. It also provides Spotlight, an AI conversation analytics product for multi-location businesses; Engage, a solution that provides locations with applications to enhance their overall performance; Call Summary and Sentiment Suite, are capabilities powered by generative AI that analyze and generate summaries of consumer-to-business calls; and AI for Industry Solution, provides automatic lead qualification, identifying high value leads with industry specific indicators to target the most valuable opportunities, and improved attribution, allowing businesses to segment audiences and improve automated bidding using attributes such as product/service, lead outcome, lead value, and topics. Marchex, Inc. was incorporated in 2003 and is headquartered in Seattle, Washington.
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