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Upturn AI SWOT - About
MCHX 
Marchex Inc (MCHX)
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Upturn Advisory Summary
10/24/2025: MCHX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -31.75% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 79.52M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 2 | 52 Weeks Range 1.26 - 2.40 | Updated Date 10/25/2025 |
52 Weeks Range 1.26 - 2.40 | Updated Date 10/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -9.76% | Operating Margin (TTM) -4.6% |
Management Effectiveness
Return on Assets (TTM) -6.88% | Return on Equity (TTM) -13.93% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 65494265 | Price to Sales(TTM) 1.67 |
Enterprise Value 65494265 | Price to Sales(TTM) 1.67 | ||
Enterprise Value to Revenue 1.38 | Enterprise Value to EBITDA -23.78 | Shares Outstanding 39518053 | Shares Floating 17227219 |
Shares Outstanding 39518053 | Shares Floating 17227219 | ||
Percent Insiders 9.14 | Percent Institutions 63.56 |
Upturn AI SWOT
Marchex Inc
Company Overview
History and Background
Marchex Inc. was founded in 2003. It initially focused on developing technology for the domain name aftermarket and later transitioned to providing call analytics and marketing automation solutions for businesses. Over time, it has expanded its product offerings through internal development and acquisitions.
Core Business Areas
- Conversation Intelligence: Marchex provides AI-powered conversation intelligence solutions that analyze customer interactions via phone calls, texts, and other communication channels to extract actionable insights for businesses.
Leadership and Structure
The leadership team consists of Edwin Miller (CEO), Michael Arends (President). The organizational structure is functional, with departments focused on engineering, sales, marketing, and customer success.
Top Products and Market Share
Key Offerings
- Marchex Conversation Intelligence: Marchex Conversation Intelligence platform helps businesses understand customer conversations and improve marketing performance. Market share is difficult to pinpoint exactly but its among the top 5 solutions in the call analytics category. Competitors include Invoca, DialogTech (acquired by Sinch), CallRail.
Market Dynamics
Industry Overview
The call analytics and conversation intelligence market is growing, driven by the increasing need for businesses to understand customer behavior and optimize marketing spend. Cloud-based solutions and AI are major trends.
Positioning
Marchex positions itself as a provider of AI-powered conversation intelligence for businesses seeking to improve marketing ROI and customer experience. It competes with larger companies with wider product suites, but focuses on expertise in specific verticals.
Total Addressable Market (TAM)
The total addressable market for conversation intelligence is estimated to be in the billions of dollars annually. Marchex's is positioned to capture a share of it.
Upturn SWOT Analysis
Strengths
- AI-powered conversation intelligence technology
- Experienced leadership team
- Focus on specific verticals
- Established customer base
Weaknesses
- Smaller size compared to competitors
- Reliance on call-based marketing
- Limited product diversification
- Fluctuations in profitability
Opportunities
- Expanding into new communication channels (e.g., messaging)
- Integrating with other marketing technologies
- Growing demand for AI-powered solutions
- Strategic partnerships and acquisitions
Threats
- Competition from larger, well-funded companies
- Technological advancements by competitors
- Changes in privacy regulations
- Economic downturn impacting marketing budgets
Competitors and Market Share
Key Competitors
- INVCA
- SNCA
- CRTO
Competitive Landscape
Marchex competes with larger, well-funded companies that have broader product offerings. Marchex's competitive advantage lies in its AI capabilities and focus on specific verticals.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends have varied, with periods of revenue growth followed by periods of decline. Focus on strategic direction changes.
Future Projections: Future growth projections depend on factors such as market adoption of conversation intelligence, competitive pressures, and execution of strategic initiatives. Analyst estimates are not readily available.
Recent Initiatives: Recent initiatives include new product releases and partnerships.
Summary
Marchex is a player in the conversation intelligence space, offering valuable services but faces stiff competition. Their AI capabilities are a strength, but they need to broaden their offerings and secure strategic partnerships. Monitoring competitive pressures and economic trends is crucial for their future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market data is subject to change and may not be entirely accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marchex Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2004-03-31 | CEO - | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 163 | Website https://www.marchex.com |
Full time employees 163 | Website https://www.marchex.com | ||
Marchex, Inc., a conversation intelligence company, provides conversational analytics and related solutions in the United States, Canada, and internationally. The company's products include Marketing Edge that identifies which campaigns and channels are driving inbound conversations, evaluates what happens during those conversations, and closes the sales loop by connecting converted sales to marketing driven leads; Sonar Business Text Messaging, an artificial intelligence (AI) empowered intelligent workflow enabled mobile messaging solution that enables operations, sales, and marketing teams to communicate personally with field staff, prospects, and customers; and Marchex Platform Services, a robust API-based conversation intelligence product that allows executives, sales, customer engagement, and marketing teams to apply Marchex AI to most any calls, regardless of communication platform, to identify actionable insights from conversations with their customers. It also provides Spotlight, an AI conversation analytics product for multi-location businesses; Engage, a solution that provides locations with applications to enhance their overall performance; Call Summary and Sentiment Suite, are capabilities powered by generative AI that analyze and generate summaries of consumer-to-business calls; and AI for Industry Solution, provides automatic lead qualification, identifying high value leads with industry specific indicators to target the most valuable opportunities, and improved attribution, allowing businesses to segment audiences and improve automated bidding using attributes such as product/service, lead outcome, lead value, and topics. Marchex, Inc. was incorporated in 2003 and is headquartered in Seattle, Washington.
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