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Upturn AI SWOT - About
MCHX 
Marchex Inc (MCHX)
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Upturn Advisory Summary
06/27/2025: MCHX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Year Target Price $4
Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -23.58% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 94.39M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) - | Beta 1.81 | 52 Weeks Range 1.26 - 2.40 | Updated Date 06/29/2025 |
52 Weeks Range 1.26 - 2.40 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.13 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.43% | Operating Margin (TTM) -16.41% |
Management Effectiveness
Return on Assets (TTM) -7.26% | Return on Equity (TTM) -16.55% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 85464719 | Price to Sales(TTM) 1.97 |
Enterprise Value 85464719 | Price to Sales(TTM) 1.97 | ||
Enterprise Value to Revenue 1.78 | Enterprise Value to EBITDA -23.78 | Shares Outstanding 39240800 | Shares Floating 17116331 |
Shares Outstanding 39240800 | Shares Floating 17116331 | ||
Percent Insiders 8.5 | Percent Institutions 62.9 |
Analyst Ratings
Rating 5 | Target Price 4 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Marchex Inc
Company Overview
History and Background
Marchex, Inc. was founded in 2003 and is a provider of call tracking and analytics solutions that connect offline behavior to online marketing. It helps businesses attribute sales calls and customer interactions to specific marketing campaigns.
Core Business Areas
- Conversation Intelligence: Provides AI-driven call analytics that help businesses understand and act on customer conversations. This includes speech analytics, sentiment analysis, and automated insights.
- Marketing Automation: Enables businesses to automate marketing tasks based on call data, such as triggering email campaigns or adjusting ad bids based on call outcomes.
Leadership and Structure
The leadership team consists of Edwin Miller (CEO), Michael Arends (President), and various VPs overseeing different departments. The company has a typical corporate structure with functional departments.
Top Products and Market Share
Key Offerings
- Marchex Conversation Intelligence: AI-powered platform that transcribes, analyzes, and scores phone calls to provide actionable insights for businesses. While specific market share data is not readily available, Marchex competes in the conversation intelligence market with companies like Invoca and CallRail. Revenue is earned from the subscription based licensing agreement.
Market Dynamics
Industry Overview
The call tracking and analytics industry is growing as businesses increasingly seek to attribute marketing spend to sales conversions and optimize customer experiences. The industry is driven by the need for data-driven marketing and personalized customer interactions.
Positioning
Marchex positions itself as a leading provider of conversation intelligence solutions, differentiating itself through its AI-powered analytics capabilities and its focus on driving revenue for its customers.
Total Addressable Market (TAM)
The total addressable market for conversation intelligence is estimated to be in the billions of dollars. Marchex is positioned to capture a portion of this market by providing solutions to businesses of various sizes.
Upturn SWOT Analysis
Strengths
- AI-powered conversation intelligence
- Strong customer relationships
- Experienced management team
Weaknesses
- Limited brand recognition compared to larger competitors
- Dependence on key technologies
- Small cap size limits R&D investment
Opportunities
- Expanding into new industries
- Developing new AI-driven analytics capabilities
- Acquiring complementary technologies
Threats
- Increasing competition from larger players
- Rapid technological changes
- Economic downturn affecting marketing budgets
Competitors and Market Share
Key Competitors
- INVH
- EGHT
- FIVE
Competitive Landscape
Marchex faces competition from larger, more established players in the call tracking and analytics industry. Its competitive advantage lies in its AI-powered analytics capabilities and its focus on driving revenue for its customers.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends require analysis of past financial performance.
Future Projections: Future growth projections are based on analyst estimates and company guidance.
Recent Initiatives: Recent initiatives include the development of new AI-driven analytics capabilities and expansion into new markets.
Summary
Marchex provides conversation intelligence solutions for businesses and has decent AI integration. Being a smaller company it will require R&D innovation to compete with larger players. Industry competition and macroeconomic conditions are serious issues to look out for. If they can continue to grow their AI driven intelligence, they have high growth potential.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, press releases
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marchex Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2004-03-31 | CEO - | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 163 | Website https://www.marchex.com |
Full time employees 163 | Website https://www.marchex.com | ||
Marchex, Inc., a conversation intelligence company, provides conversational analytics and related solutions in the United States, Canada, and internationally. The company's products include Marketing Edge that identifies which campaigns and channels are driving inbound conversations, evaluates what happens during those conversations, and closes the sales loop by connecting converted sales to marketing driven leads; Sonar Business Text Messaging, an artificial intelligence (AI) empowered intelligent workflow enabled mobile messaging solution that enables operations, sales, and marketing teams to communicate personally with field staff, prospects, and customers; and Marchex Platform Services, a robust API-based conversation intelligence product that allows executives, sales, customer engagement, and marketing teams to apply Marchex AI to most any calls, regardless of communication platform, to identify actionable insights from conversations with their customers. It also provides Spotlight, an AI conversation analytics product for multi-location businesses; Engage, a solution that provides locations with applications to enhance their overall performance; Call Summary and Sentiment Suite, are capabilities powered by generative AI that analyze and generate summaries of consumer-to-business calls; and AI for Industry Solution, provides automatic lead qualification, identifying high value leads with industry specific indicators to target the most valuable opportunities, and improved attribution, allowing businesses to segment audiences and improve automated bidding using attributes such as product/service, lead outcome, lead value, and topics. Marchex, Inc. was incorporated in 2003 and is headquartered in Seattle, Washington.
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