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ReposiTrak (TRAK)



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Upturn Advisory Summary
09/15/2025: TRAK (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $29
1 Year Target Price $29
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 86.07% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 312.16M USD | Price to earnings Ratio 50.24 | 1Y Target Price 29 |
Price to earnings Ratio 50.24 | 1Y Target Price 29 | ||
Volume (30-day avg) 1 | Beta 0.46 | 52 Weeks Range 15.12 - 24.94 | Updated Date 09/15/2025 |
52 Weeks Range 15.12 - 24.94 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 0.41% | Basic EPS (TTM) 0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 30.69% | Operating Margin (TTM) 30.59% |
Management Effectiveness
Return on Assets (TTM) 7.02% | Return on Equity (TTM) 14.17% |
Valuation
Trailing PE 50.24 | Forward PE - | Enterprise Value 283711353 | Price to Sales(TTM) 14.17 |
Enterprise Value 283711353 | Price to Sales(TTM) 14.17 | ||
Enterprise Value to Revenue 12.88 | Enterprise Value to EBITDA 32.91 | Shares Outstanding 18276400 | Shares Floating 12591512 |
Shares Outstanding 18276400 | Shares Floating 12591512 | ||
Percent Insiders 36.35 | Percent Institutions 40.6 |
Upturn AI SWOT
ReposiTrak

Company Overview
History and Background
ReposiTrak was founded in 2003 as Park City Group and later rebranded. It initially focused on supply chain solutions for the grocery industry. Over time, it expanded its offerings to include compliance, food safety, and risk management solutions.
Core Business Areas
- Supply Chain Solutions: Provides visibility and optimization across the supply chain, helping companies track products, manage inventory, and improve efficiency.
- Compliance Management: Offers solutions for regulatory compliance, including supplier onboarding, document management, and audit management, focused on food safety and related regulations.
- MarketPlace: A B2B marketplace to source new suppliers and products. Connects retailers and suppliers to increase revenue and streamline the process of getting products to market
Leadership and Structure
Randy Fields serves as Chairman and CEO. The company has a typical corporate structure with departments for sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Compliance & Risk Management Platform: A cloud-based platform that helps retailers and suppliers manage compliance documents, audit trails, and risk assessments. Market share information is not readily available. Competitors include SafetyChain Software and Intelex.
- Supply Chain Visibility Platform: Provides real-time visibility into the supply chain, enabling businesses to track products, manage inventory, and optimize logistics. Market share information is not readily available. Competitors include Blue Yonder (formerly JDA Software) and One Network Enterprises.
- MarketPlace: An online B2B marketplace that connects retailers with suppliers. Competitors include RangeMe and ECRM.
Market Dynamics
Industry Overview
The industry is characterized by increasing regulatory scrutiny, rising consumer demand for transparency, and growing complexity in supply chains. Companies are investing in technology to improve food safety, traceability, and risk management.
Positioning
ReposiTrak positions itself as a leading provider of compliance and supply chain visibility solutions for the food and retail industries. Its competitive advantage lies in its established network of suppliers and retailers, and its comprehensive suite of solutions.
Total Addressable Market (TAM)
The TAM for supply chain visibility and compliance solutions in the food and retail industries is estimated to be in the billions of dollars. ReposiTrak is positioned to capture a portion of this TAM with its established customer base and product offerings.
Upturn SWOT Analysis
Strengths
- Established customer base
- Comprehensive suite of solutions
- Strong reputation in the food and retail industries
- Experienced management team
- Scalable cloud-based platform
Weaknesses
- Limited brand awareness outside of the food and retail industries
- Dependence on regulatory changes driving demand
- Competition from larger, more diversified software vendors
- Relatively small size compared to key competitors
Opportunities
- Expansion into new industries, such as healthcare and pharmaceuticals
- Increased adoption of blockchain technology for supply chain traceability
- Growing demand for sustainability and ethical sourcing solutions
- Strategic partnerships with complementary technology providers
Threats
- Economic downturn impacting IT spending
- Changes in regulatory requirements
- Emergence of disruptive technologies
- Increased competition from new entrants
Competitors and Market Share
Key Competitors
- NSDQ
- CTSH
- ORCL
Competitive Landscape
ReposiTrak's competitive advantages include its focus on the food and retail industries, its established network of suppliers and retailers, and its comprehensive suite of solutions. Its disadvantages include its limited brand awareness outside of these industries and competition from larger, more diversified software vendors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth can be analyzed based on reported revenue and earnings growth over the past several years.
Future Projections: Future growth projections are gathered from analyst estimates from sources like Yahoo Finance or other financial websites.
Recent Initiatives: Recent strategic initiatives would include new product launches, acquisitions, or partnerships.
Summary
ReposiTrak is a niche player focused on supply chain and compliance within food/retail. Its established network is a strength, but competition is fierce. Growth potential exists by expanding into new sectors, with careful management of expenses a must. The company has no acquisitions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Analyst Reports
- Market Research Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share data is estimated and may not be precise. Financial data should be verified with official sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ReposiTrak
Exchange NASDAQ | Headquaters Murray, UT, United States | ||
IPO Launch date 1998-11-19 | Co-Founder, Chairman, President, CEO, COO & Head of Sales Mr. Randall K. Fields | ||
Sector Technology | Industry Software - Application | Full time employees 73 | Website https://repositrak.com |
Full time employees 73 | Website https://repositrak.com |
ReposiTrak, Inc., a software-as-a-service provider, designs, develops, and markets proprietary software products in North America. The company offers ReposiTrak MarketPlace, a supplier discovery and B2B e-commerce solution; ReposiTrak Compliance and Food Safety solutions, which reduces potential regulatory and legal risk from their supply chain partners; and ReposiTrak Supply Chain solutions that enables customers to manage relationships with suppliers. It also offers ReposiTrak Traceability Network solutions to capture key data elements for designated products. In addition, the company provides business-consulting services to suppliers, retailers in grocery, convenience, and specialty retail sectors. Further, it provides professional consulting services. The company primarily serves multi-store retail chains, wholesalers and distributors, and their suppliers. ReposiTrak, Inc. has a strategic partnership with Upshop to enable grocery retail traceability. The company was formerly known as Park City Group, Inc. and changed its name to ReposiTrak, Inc. in December 2023. ReposiTrak, Inc. is based in Murray, Utah.

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