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ReposiTrak (TRAK)



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Upturn Advisory Summary
07/11/2025: TRAK (3-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $29
1 Year Target Price $29
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 86.07% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 349.08M USD | Price to earnings Ratio 56.18 | 1Y Target Price 29 |
Price to earnings Ratio 56.18 | 1Y Target Price 29 | ||
Volume (30-day avg) 1 | Beta 0.56 | 52 Weeks Range 15.71 - 24.94 | Updated Date 07/13/2025 |
52 Weeks Range 15.71 - 24.94 | Updated Date 07/13/2025 | ||
Dividends yield (FY) 0.41% | Basic EPS (TTM) 0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 30.69% | Operating Margin (TTM) 30.59% |
Management Effectiveness
Return on Assets (TTM) 7.02% | Return on Equity (TTM) 14.17% |
Valuation
Trailing PE 56.18 | Forward PE - | Enterprise Value 321726224 | Price to Sales(TTM) 15.85 |
Enterprise Value 321726224 | Price to Sales(TTM) 15.85 | ||
Enterprise Value to Revenue 14.61 | Enterprise Value to EBITDA 37.31 | Shares Outstanding 18276400 | Shares Floating 12512741 |
Shares Outstanding 18276400 | Shares Floating 12512741 | ||
Percent Insiders 36.32 | Percent Institutions 38.43 |
Upturn AI SWOT
ReposiTrak

Company Overview
History and Background
ReposiTrak, Inc. (OTCQX: RTPK) was founded to create a safer, more efficient supply chain for retailers and suppliers. It has evolved from a traceability-focused company to a broader supply chain, compliance and risk management platform. Founded originally in 2003 as Park City Group before renaming to ReposiTrak.
Core Business Areas
- Compliance and Risk Management: Helps retailers and suppliers manage regulatory compliance, ensure food safety, and mitigate supply chain risks through its compliance management platform.
- Supply Chain Solutions: Offers a suite of solutions aimed at optimizing supply chain efficiency, including track and trace capabilities, supply chain visibility, and enhanced collaboration between retailers and suppliers.
- MarketPlace: An online directory for suppliers to connect with retailers to build out supply chains and create efficiencies and growth.
Leadership and Structure
Randy Fields serves as the Chairman and CEO. The company has a board of directors and a management team overseeing various departments such as sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- ReposiTrak Compliance Management: A platform designed to manage supplier compliance documentation and certifications, ensuring retailers meet regulatory standards and reduce risk. Competitors include MetricStream, Intelex, and Sphera. Market share and specific revenue from this product are not publicly available, but ReposiTrak claims to be a leader in the space.
- ReposiTrak Track & Trace: Offers end-to-end traceability of products through the supply chain, from origin to point of sale, enabling quick response to recalls and improved supply chain visibility. Competitors include IBM Food Trust, SAP, and FoodLogiQ. Market share and specific revenue from this product are not publicly available.
- ReposiTrak MarketPlace: An online directory that helps retailers discover new suppliers and products. Competitors include RangeMe, ECRM, and Efficient Collaborative Retail Marketing. Market share and specific revenue from this product are not publicly available.
Market Dynamics
Industry Overview
The supply chain and compliance management industry is experiencing growth due to increasing regulatory scrutiny, rising consumer demand for transparency, and the growing complexity of global supply chains.
Positioning
ReposiTrak positions itself as a comprehensive solution provider for supply chain, compliance and risk management within the food and retail sectors, focusing on traceability and compliance. Competitive advantages include its established network of retailers and suppliers, and comprehensive platform.
Total Addressable Market (TAM)
The global supply chain management software market is estimated to reach hundreds of billions of dollars. ReposiTrak is positioned to capture a portion of this market by focusing on specific niches within the food and retail industries.
Upturn SWOT Analysis
Strengths
- Established network of retailers and suppliers
- Comprehensive platform offering multiple solutions
- Strong focus on compliance and traceability
- Experienced management team
Weaknesses
- Smaller market capitalization compared to competitors
- Limited brand awareness outside its core market
- Dependence on regulatory changes driving demand
Opportunities
- Expanding into new geographic markets
- Developing new product offerings
- Acquiring complementary businesses
- Leveraging data analytics to provide more value-added services
Threats
- Increased competition from larger, more established players
- Changes in regulatory requirements
- Economic downturn impacting retail spending
- Cybersecurity risks and data breaches
Competitors and Market Share
Key Competitors
- ORCL
- SAP
- IBM
Competitive Landscape
ReposiTrak competes with larger companies that offer supply chain solutions. Its strengths lie in its specialized focus on the food and retail industries and its established network. However, it faces challenges in terms of brand recognition and resources compared to its larger competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth can be assessed through past financial reports, observing revenue and customer acquisition trends.
Future Projections: Future projections require analyst estimates and company guidance, which are not always readily available.
Recent Initiatives: Recent initiatives may include new product launches, partnerships, or acquisitions.
Summary
ReposiTrak is a niche player in the supply chain and compliance space, focusing on the food and retail industries. It has a comprehensive platform and established network, but faces competition from larger, more established players. Its future success depends on its ability to expand its market presence, develop new products, and adapt to changing regulatory requirements. Its current small market share is an area to watch.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ReposiTrak website
- Third-party market research reports
- Company filings
- Press releases
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share data is approximate and based on available sources. Financial data should be verified through official company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ReposiTrak
Exchange NASDAQ | Headquaters Murray, UT, United States | ||
IPO Launch date 1998-11-19 | Co-Founder, Chairman, President, CEO, COO & Head of Sales Mr. Randall K. Fields | ||
Sector Technology | Industry Software - Application | Full time employees 73 | Website https://repositrak.com |
Full time employees 73 | Website https://repositrak.com |
ReposiTrak, Inc., a software-as-a-service provider, designs, develops, and markets proprietary software products in North America. The company offers ReposiTrak MarketPlace, a supplier discovery and B2B e-commerce solution; ReposiTrak Compliance and Food Safety solutions, which reduces potential regulatory and legal risk from their supply chain partners; and ReposiTrak Supply Chain solutions that enables customers to manage relationships with suppliers. It also offers ReposiTrak Traceability Network solutions to capture key data elements for designated products. In addition, the company provides business-consulting services to suppliers, retailers in grocery, convenience, and specialty retail sectors. Further, it provides professional consulting services. The company primarily serves multi-store retail chains, wholesalers and distributors, and their suppliers. ReposiTrak, Inc. has a strategic partnership with Upshop to enable grocery retail traceability. The company was formerly known as Park City Group, Inc. and changed its name to ReposiTrak, Inc. in December 2023. ReposiTrak, Inc. is based in Murray, Utah.

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