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Maui Land & Pineapple Company Inc (MLP)



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Upturn Advisory Summary
07/11/2025: MLP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -13.43% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 362.46M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.75 | 52 Weeks Range 14.05 - 26.46 | Updated Date 06/29/2025 |
52 Weeks Range 14.05 - 26.46 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.75 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -98.46% | Operating Margin (TTM) -149.86% |
Management Effectiveness
Return on Assets (TTM) -21.73% | Return on Equity (TTM) -47.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 356242804 | Price to Sales(TTM) 24.35 |
Enterprise Value 356242804 | Price to Sales(TTM) 24.35 | ||
Enterprise Value to Revenue 23.93 | Enterprise Value to EBITDA 26.53 | Shares Outstanding 19741700 | Shares Floating 7550394 |
Shares Outstanding 19741700 | Shares Floating 7550394 | ||
Percent Insiders 65.9 | Percent Institutions 28.52 |
Upturn AI SWOT
Maui Land & Pineapple Company Inc
Company Overview
History and Background
Maui Land & Pineapple Company (MLP) was founded in 1909. Initially focused on pineapple cultivation, it has evolved into a real estate and land management company, with holdings primarily on the island of Maui.
Core Business Areas
- Real Estate: Development, sale, and leasing of residential and commercial properties.
- Land Management: Agricultural leasing and stewardship of conservation lands.
- Hospitality: Operation of the Kapalua Club.
Leadership and Structure
Warren Haruki serves as Chairman and CEO. The company operates with a traditional corporate structure, including a board of directors and various management teams for each business segment.
Top Products and Market Share
Key Offerings
- Residential Real Estate: Sale of homes and lots in the Kapalua area. Market share data is difficult to ascertain precisely due to the niche luxury market and lack of centralized tracking; competitors include other luxury developers and individual landowners. Revenue is dependent on individual sales.
- Commercial Real Estate: Leasing of commercial spaces in Kapalua. Competitors include other commercial property owners in the area. Revenue is dependent on leasing activity.
- Kapalua Club Memberships: Offering membership to a luxury club. Competitors include other luxury resorts and clubs in Hawaii. Revenue is dependent on membership sales and fees.
Market Dynamics
Industry Overview
The Hawaiian real estate market is characterized by high demand, limited supply, and significant price appreciation, particularly in luxury segments. Tourism and agriculture are also key drivers.
Positioning
MLP is a significant landowner on Maui and focuses on the high-end real estate and hospitality markets. Its competitive advantage lies in its extensive land holdings and brand recognition.
Total Addressable Market (TAM)
The TAM for luxury real estate and resort markets in Hawaii is substantial, estimated to be in the billions of dollars annually. MLP's positioning allows it to capture a portion of this TAM, but its growth depends on its ability to develop and sell properties effectively.
Upturn SWOT Analysis
Strengths
- Significant land holdings on Maui
- Established brand recognition in the luxury market
- Experience in real estate development and land management
- Kapalua Club offering
Weaknesses
- Concentration of assets in a single geographic location
- Sensitivity to economic cycles and tourism trends
- Capital intensive real estate development business
- Potential for delays on project execution
Opportunities
- Expansion of real estate development projects
- Increased demand for luxury properties in Hawaii
- Diversification of land use (e.g., renewable energy)
- Sustainable land management practices attracting responsible investors
Threats
- Economic downturns impacting tourism and real estate
- Changes in government regulations or zoning laws
- Environmental concerns and natural disasters
- Increased competition from other luxury developers
Competitors and Market Share
Key Competitors
- AWH (Armada Hoffler Properties Inc)
Competitive Landscape
MLP's competitive advantages include its land holdings and brand. Its disadvantages include its small size and geographic concentration, making it more vulnerable to local market conditions compared to larger, more diversified competitors like Armada Hoffler Properties Inc (AWH). The market is largely based on fragmented landowners and individuals
Growth Trajectory and Initiatives
Historical Growth: MLP's growth has been cyclical, driven by real estate development projects and market conditions in Hawaii.
Future Projections: Future growth projections are dependent on the company's ability to develop and sell properties, as well as broader economic trends. Analyst estimates are not widely available for smaller companies like MLP.
Recent Initiatives: Recent initiatives likely include ongoing real estate development projects and land management strategies. Information is difficult to obtain without more recent financial disclosures.
Summary
Maui Land & Pineapple Company possesses valuable land assets and a strong brand in the Hawaiian luxury market, positioning it well for potential growth. However, its concentration in a single geographic location and dependence on economic cycles create vulnerabilities. Successfully executing development projects and diversifying land use are crucial for long-term success, especially against larger real estate companies in Hawaii.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports, industry reports, financial news sources, real estate market data.
Disclaimers:
This analysis is based on available information and general market knowledge. Actual results may vary. Financial data may not be entirely up to date and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Maui Land & Pineapple Company Inc
Exchange NYSE | Headquaters Lahaina, HI, United States | ||
IPO Launch date 1972-04-03 | CEO - | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 15 | Website https://www.mauiland.com |
Full time employees 15 | Website https://www.mauiland.com |
Maui Land & Pineapple Company, Inc., together with its subsidiaries, engages in the planning, managing, developing, and selling residential, resort, commercial, agricultural, and industrial real estate properties in the United States. The company operates through Land Development & Sales; Leasing; and Resort Amenities segments. The Real Estate segment is involved in the land planning and entitlement; development related construction, development, and sale activities. The Leasing segment leases commercial, agricultural, and industrial land and properties; and licenses its registered trademarks and trade names, as well as provides stewardship and conservation services. This segment also manages ditches, reservoirs, and well systems that provide potable and non-potable water to West and Upcountry Maui areas. The Resort Amenities segment manages the operations of the Kapalua Club, a private non-equity club that provides its members special programs, access, and other privileges at certain amenities at the Kapalua Resort. Maui Land & Pineapple Company, Inc. was incorporated in 1909 and is based in Lahaina, Hawaii.

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