Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
Maui Land & Pineapple Company Inc (MLP)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: MLP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -18.52% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 362.46M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.75 | 52 Weeks Range 14.05 - 26.46 | Updated Date 06/29/2025 |
52 Weeks Range 14.05 - 26.46 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.75 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -98.46% | Operating Margin (TTM) -149.86% |
Management Effectiveness
Return on Assets (TTM) -21.73% | Return on Equity (TTM) -47.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 356242804 | Price to Sales(TTM) 24.35 |
Enterprise Value 356242804 | Price to Sales(TTM) 24.35 | ||
Enterprise Value to Revenue 23.93 | Enterprise Value to EBITDA 26.53 | Shares Outstanding 19741700 | Shares Floating 7550394 |
Shares Outstanding 19741700 | Shares Floating 7550394 | ||
Percent Insiders 65.9 | Percent Institutions 28.52 |
Upturn AI SWOT
Maui Land & Pineapple Company Inc
Company Overview
History and Background
Maui Land & Pineapple Company (MLP) traces its roots to 1888. Initially focused on sugar and pineapple cultivation, it has evolved into a real estate and land management company, developing and managing land assets on Maui.
Core Business Areas
- Real Estate Development: Planning, entitling, and developing residential and commercial properties on Maui.
- Land Management: Managing agricultural land, conservation lands, and other assets.
- Hospitality: Operation of The Kapalua Club.
Leadership and Structure
Warren Haruki serves as Chairman. The company operates with a board of directors and executive management team responsible for strategic direction and operational oversight.
Top Products and Market Share
Key Offerings
- Residential Real Estate: Sale of homesites and residences within master-planned communities like Kapalua. Market share data is not readily available due to the unique, location-specific nature of high-end real estate on Maui. Competitors include other luxury developers and landowners on Maui, such as Pulama Lana'i.
- Land Leases: Leasing agricultural land to various tenants. Market share is difficult to quantify; Competitors are other lessors of agriculture lands in Maui.
- Kapalua Club Membership: Exclusive club membership providing access to amenities and benefits within the Kapalua Resort. Competitors are other private golf clubs on Maui.
Market Dynamics
Industry Overview
The industry involves real estate development, land management, and hospitality, particularly in luxury markets. The environment is influenced by tourism, economic conditions, and environmental regulations.
Positioning
MLP is positioned as a luxury real estate developer and land manager on Maui. Its competitive advantage lies in its significant land holdings and established brand recognition.
Total Addressable Market (TAM)
The TAM for luxury real estate on Maui is substantial, estimated in the billions of dollars. MLP is positioned to capture a share of this market through its development projects and land sales.
Upturn SWOT Analysis
Strengths
- Significant Land Holdings
- Established Brand Recognition
- Prime Location on Maui
- Expertise in Land Management
Weaknesses
- Concentration in a Single Geographic Market
- Sensitivity to Economic Cycles and Tourism
- Regulatory Constraints on Development
- High Operating Costs
Opportunities
- Expansion of Hospitality Offerings
- Development of New Residential Projects
- Sustainable Land Management Practices
- Capitalizing on Increased Demand for Luxury Real Estate
Threats
- Economic Downturns
- Natural Disasters (e.g., Hurricanes, Wildfires)
- Increased Competition
- Changes in Government Regulations
Competitors and Market Share
Key Competitors
- Pulama Lana'i
- Alexander & Baldwin (ALEX)
Competitive Landscape
MLP faces competition from other landowners and developers on Maui, each with unique advantages based on land holdings, financial resources, and market focus.
Growth Trajectory and Initiatives
Historical Growth: Growth has been tied to real estate development cycles and economic conditions.
Future Projections: Projections are not readily available without specific analyst reports.
Recent Initiatives: Focus on sustainable land management and development of new residential projects.
Summary
Maui Land & Pineapple Company possesses valuable land assets and a strong brand on Maui, positioning it well in the luxury real estate market. However, its concentration in a single market makes it vulnerable to economic downturns and natural disasters. Future growth depends on successful development projects and sustainable land management practices. Competition from other landowners and regulatory constraints also pose challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- News Articles
Disclaimers:
This analysis is based on available public information and is not financial advice. Market share data are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Maui Land & Pineapple Company Inc
Exchange NYSE | Headquaters Lahaina, HI, United States | ||
IPO Launch date 1972-04-03 | CEO - | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 15 | Website https://www.mauiland.com |
Full time employees 15 | Website https://www.mauiland.com | ||
Maui Land & Pineapple Company, Inc., together with its subsidiaries, engages in the planning, managing, developing, and selling residential, resort, commercial, agricultural, and industrial real estate properties in the United States. The company operates through Land Development & Sales; Leasing; and Resort Amenities segments. The Real Estate segment is involved in the land planning and entitlement; development related construction, development, and sale activities. The Leasing segment leases commercial, agricultural, and industrial land and properties; and licenses its registered trademarks and trade names, as well as provides stewardship and conservation services. This segment also manages ditches, reservoirs, and well systems that provide potable and non-potable water to West and Upcountry Maui areas. The Resort Amenities segment manages the operations of the Kapalua Club, a private non-equity club that provides its members special programs, access, and other privileges at certain amenities at the Kapalua Resort. Maui Land & Pineapple Company, Inc. was incorporated in 1909 and is based in Lahaina, Hawaii.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.