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Miller Industries Inc (MLR)



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Upturn Advisory Summary
06/30/2025: MLR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Year Target Price $67
Year Target Price $67
2 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.04% | Avg. Invested days 36 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 509.48M USD | Price to earnings Ratio 9.48 | 1Y Target Price 67 |
Price to earnings Ratio 9.48 | 1Y Target Price 67 | ||
Volume (30-day avg) 2 | Beta 1.25 | 52 Weeks Range 37.23 - 77.36 | Updated Date 06/30/2025 |
52 Weeks Range 37.23 - 77.36 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 1.80% | Basic EPS (TTM) 4.69 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.81% | Operating Margin (TTM) 4.74% |
Management Effectiveness
Return on Assets (TTM) 6.78% | Return on Equity (TTM) 14.19% |
Valuation
Trailing PE 9.48 | Forward PE - | Enterprise Value 557161128 | Price to Sales(TTM) 0.45 |
Enterprise Value 557161128 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.49 | Enterprise Value to EBITDA 6.45 | Shares Outstanding 11459300 | Shares Floating 10906024 |
Shares Outstanding 11459300 | Shares Floating 10906024 | ||
Percent Insiders 4.8 | Percent Institutions 100.19 |
Analyst Ratings
Rating 2 | Target Price 67 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Miller Industries Inc

Company Overview
History and Background
Miller Industries, Inc. was founded in 1990 by William F. Miller. It has grown to become a leading manufacturer of towing and recovery equipment, expanding through organic growth and acquisitions.
Core Business Areas
- Domestic Towing Equipment: Manufactures and sells towing and recovery equipment in the United States.
- International Towing Equipment: Manufactures and sells towing and recovery equipment internationally.
- Financial Services: Provides financing options to customers for the purchase of Miller Industries' equipment.
Leadership and Structure
William F. Miller is the CEO and Chairman of the Board. The company has a typical corporate structure with various departments including sales, marketing, manufacturing, and finance.
Top Products and Market Share
Key Offerings
- Wreckers: Heavy-duty towing trucks used for recovering disabled vehicles. Market share is estimated to be around 40% in North America. Competitors include Jerr-Dan (owned by Oshkosh) and Century (also owned by Miller Industries).
- Car Carriers: Trucks designed to transport multiple vehicles. Market share is approximately 35% in North America. Competitors include Cottrell and Boydstun.
- Rotators: Specialized heavy-duty wreckers with rotating booms for complex recovery operations. Market share varies, but Miller Industries is a significant player. Competitors include NRC Industries and Vulcan Equipment.
Market Dynamics
Industry Overview
The towing and recovery equipment industry is driven by factors such as vehicle sales, traffic volume, and the age of vehicles on the road. The industry is moderately cyclical and sensitive to economic conditions.
Positioning
Miller Industries is the largest manufacturer of towing and recovery equipment. Its competitive advantages include a broad product line, strong brand recognition, and extensive distribution network.
Total Addressable Market (TAM)
The global towing and recovery equipment market is estimated at $3-4 billion annually. Miller Industries is well-positioned to capture a significant portion of this TAM due to its leading market share and strong reputation.
Upturn SWOT Analysis
Strengths
- Leading market share
- Broad product line
- Strong brand recognition
- Extensive distribution network
Weaknesses
- Cyclical business model
- Dependence on North American market
- Exposure to commodity price fluctuations
Opportunities
- Expansion into emerging markets
- Development of new products and technologies
- Strategic acquisitions
- Increasing demand for electric towing vehicles
Threats
- Economic downturns
- Increased competition
- Changes in government regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- OSH (Jerr-Dan)
- Dover Corp (BEL)
- NRC Industries
Competitive Landscape
Miller Industries benefits from its scale and brand recognition. However, competitors such as Jerr-Dan (Oshkosh) have strong financial backing and compete aggressively. Smaller companies like NRC offer specialized products.
Major Acquisitions
Century Companies, Inc.
- Year: 1992
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded product line and market share in the towing and recovery equipment industry.
Growth Trajectory and Initiatives
Historical Growth: Miller Industries has achieved growth through organic expansion and strategic acquisitions.
Future Projections: Analyst estimates vary, but generally project continued growth in the coming years, driven by demand for towing and recovery equipment.
Recent Initiatives: Recent initiatives include investments in new product development and expansion into new markets.
Summary
Miller Industries is a leading manufacturer in the towing and recovery equipment industry, benefiting from its scale and brand. While the company's performance is linked to economic conditions, strategic initiatives and expansion into emerging markets could support growth. They need to be aware of the cyclical business model, and the impacts of increased competition, changes in government regulations, and potential supply chain disruptions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Miller Industries Inc
Exchange NYSE | Headquaters Ooltewah, TN, United States | ||
IPO Launch date 1994-08-02 | President, CEO & Director Mr. William G. Miller II | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1690 | Website https://www.millerind.com |
Full time employees 1690 | Website https://www.millerind.com |
Miller Industries, Inc., together with its subsidiaries, manufactures and sells towing and recovery equipment. The company offers wreckers that are used to recover and tow disabled vehicles and other equipment; and car carriers, which are specialized flat-bed vehicles with hydraulic tilt mechanisms, which are used to transport new or disabled vehicles and other equipment. It also provides transport trailers for moving multiple vehicles for auto auctions, car dealerships, leasing companies, and other similar operations. The company markets its products under the Century, Vulcan, Challenger, Holmes, Champion, Chevron, Eagle, Titan, Jige, and Boniface brands. It sells its products through independent distributors in North America, and Canada, Mexico; and through prime contractors to governmental entities. Miller Industries, Inc. was incorporated in 1990 and is headquartered in Ooltewah, Tennessee.
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