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Miller Industries Inc (MLR)



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Upturn Advisory Summary
08/28/2025: MLR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $57
1 Year Target Price $57
2 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.78% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 482.27M USD | Price to earnings Ratio 11.6 | 1Y Target Price 57 |
Price to earnings Ratio 11.6 | 1Y Target Price 57 | ||
Volume (30-day avg) 2 | Beta 1.26 | 52 Weeks Range 33.81 - 77.36 | Updated Date 08/29/2025 |
52 Weeks Range 33.81 - 77.36 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 1.84% | Basic EPS (TTM) 3.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.63 | Actual 0.73 |
Profitability
Profit Margin 4.35% | Operating Margin (TTM) 5.22% |
Management Effectiveness
Return on Assets (TTM) 5.05% | Return on Equity (TTM) 10.64% |
Valuation
Trailing PE 11.6 | Forward PE - | Enterprise Value 510024321 | Price to Sales(TTM) 0.49 |
Enterprise Value 510024321 | Price to Sales(TTM) 0.49 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA 7.28 | Shares Outstanding 11458100 | Shares Floating 10904810 |
Shares Outstanding 11458100 | Shares Floating 10904810 | ||
Percent Insiders 4.8 | Percent Institutions 99.4 |
Upturn AI SWOT
Miller Industries Inc

Company Overview
History and Background
Miller Industries Inc. was founded in 1990 and is headquartered in Ooltewah, Tennessee. It is the world's largest manufacturer of towing and recovery equipment.
Core Business Areas
- Domestic Towing Equipment: Manufacturing and distribution of towing and recovery equipment for the domestic US market.
- International Towing Equipment: Manufacturing and distribution of towing and recovery equipment for international markets.
- Financial Services: Providing financial services, primarily consisting of floor plan financing, to distributors of the Company's products.
Leadership and Structure
William F. Miller II is the CEO. The company operates with a functional organizational structure, with departments focused on manufacturing, sales, finance, and engineering.
Top Products and Market Share
Key Offerings
- Wreckers: Heavy-duty tow trucks used for recovering disabled or wrecked vehicles. Market share is estimated at approximately 45-50%. Competitors include Jerr-Dan (owned by Oshkosh) and Holmes Wrecker.
- Carriers: Flatbed tow trucks used for transporting vehicles. Market share is estimated at approximately 35-40%. Competitors include Jerr-Dan (owned by Oshkosh) and Landoll.
- Rotators: Specialized heavy-duty tow trucks with rotating boom capabilities for complex recovery situations. Market share is smaller but significant, estimated at 20-25%. Competitors include Jerr-Dan (owned by Oshkosh) and Century.
Market Dynamics
Industry Overview
The towing and recovery equipment industry is driven by factors like vehicle sales, accident rates, and infrastructure development. It is moderately cyclical, with demand fluctuating with economic conditions.
Positioning
Miller Industries is the market leader in towing and recovery equipment due to its wide range of products, strong brand recognition, and extensive distribution network.
Total Addressable Market (TAM)
The global market is estimated at approximately $2-3 billion annually. Miller Industries has significant penetration but opportunities remain for international growth and product innovation.
Upturn SWOT Analysis
Strengths
- Market leadership position
- Broad product portfolio
- Extensive distribution network
- Strong brand reputation
- Manufacturing facilities in US and Europe
Weaknesses
- Cyclical business model
- Dependence on automotive industry
- High debt load compared to some competitors
- Exposure to raw material price fluctuations
Opportunities
- Expansion into emerging markets
- Development of new product lines (e.g., electric tow trucks)
- Acquisition of smaller competitors
- Increased demand from infrastructure projects
Threats
- Economic downturns
- Increased competition from lower-cost manufacturers
- Fluctuations in raw material prices (steel, aluminum)
- Changes in government regulations (safety, emissions)
Competitors and Market Share
Key Competitors
- OSK
- REV
Competitive Landscape
Miller Industries' advantage lies in its scale and brand recognition. Competitors like Jerr-Dan (owned by Oshkosh) offer similar products, but Miller Industries has a wider distribution network.
Major Acquisitions
Century Companies, Inc
- Year: 1996
- Acquisition Price (USD millions):
- Strategic Rationale: Strengthened their position in the market place
Growth Trajectory and Initiatives
Historical Growth: Miller Industries has experienced moderate growth over the past decade, driven by organic growth and acquisitions.
Future Projections: Analysts project continued modest growth in revenue and earnings over the next few years, driven by increased demand for towing and recovery equipment.
Recent Initiatives: Recent initiatives include expanding international operations, investing in new product development, and improving operational efficiency.
Summary
Miller Industries is a strong company with a leading market position in the towing and recovery equipment industry. Its wide range of products, extensive distribution network, and strong brand reputation are key strengths. However, the company's cyclical business model and dependence on the automotive industry pose risks, and it needs to monitor fluctuations in raw material prices and economic downturns carefully.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Miller Industries Inc
Exchange NYSE | Headquaters Ooltewah, TN, United States | ||
IPO Launch date 1994-08-02 | President, CEO & Director Mr. William G. Miller II | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1690 | Website https://www.millerind.com |
Full time employees 1690 | Website https://www.millerind.com |
Miller Industries, Inc., together with its subsidiaries, manufactures and sells towing and recovery equipment. The company offers wreckers that are used to recover and tow disabled vehicles and other equipment; and car carriers, which are specialized flat-bed vehicles with hydraulic tilt mechanisms, which are used to transport new or disabled vehicles and other equipment. It also provides transport trailers for moving multiple vehicles for auto auctions, car dealerships, leasing companies, and other similar operations. The company markets its products under the Century, Vulcan, Challenger, Holmes, Champion, Chevron, Eagle, Titan, Jige, and Boniface brands. It sells its products through independent distributors in North America, and Canada, Mexico; and through prime contractors to governmental entities. Miller Industries, Inc. was incorporated in 1990 and is headquartered in Ooltewah, Tennessee.

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