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Miller Industries Inc (MLR)



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Upturn Advisory Summary
09/12/2025: MLR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $57
1 Year Target Price $57
2 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 4.33% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 455.46M USD | Price to earnings Ratio 10.95 | 1Y Target Price 57 |
Price to earnings Ratio 10.95 | 1Y Target Price 57 | ||
Volume (30-day avg) 2 | Beta 1.25 | 52 Weeks Range 33.65 - 76.99 | Updated Date 09/14/2025 |
52 Weeks Range 33.65 - 76.99 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 1.90% | Basic EPS (TTM) 3.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.35% | Operating Margin (TTM) 5.22% |
Management Effectiveness
Return on Assets (TTM) 5.05% | Return on Equity (TTM) 10.64% |
Valuation
Trailing PE 10.95 | Forward PE - | Enterprise Value 479087389 | Price to Sales(TTM) 0.47 |
Enterprise Value 479087389 | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 0.49 | Enterprise Value to EBITDA 6.84 | Shares Outstanding 11458100 | Shares Floating 10904810 |
Shares Outstanding 11458100 | Shares Floating 10904810 | ||
Percent Insiders 4.8 | Percent Institutions 99.14 |
Upturn AI SWOT
Miller Industries Inc

Company Overview
History and Background
Miller Industries, Inc. was founded in 1990 and is headquartered in Ooltewah, Tennessee. It has grown through acquisitions and organic growth to become a leading provider of towing and recovery equipment.
Core Business Areas
- Towing Equipment: Designs, manufactures, and markets a wide range of towing and recovery equipment, including wreckers, carriers, and rotators. These are used to tow and recover vehicles of all sizes.
- Transportation Equipment: Manufactures car carriers and trailers used for transporting vehicles. This segment serves dealerships, rental companies, and auto auctions.
Leadership and Structure
William F. Miller, II serves as the Chief Executive Officer and Chairman of the Board. The company has a typical corporate structure with various departments overseeing finance, operations, sales, and marketing.
Top Products and Market Share
Key Offerings
- Century Wreckers: Heavy-duty wreckers are a flagship product, designed for recovering large vehicles. Estimated market share is significant but not precisely quantified publicly. Competitors include Jerr-Dan (owned by Oshkosh Corporation).
- Vulcan Car Carriers: Car carriers used to transport vehicles. Estimated market share is significant but not precisely quantified publicly. Competitors include Cottrell, Inc.
- Miller Industries Car Carriers: Car carriers used to transport vehicles. Estimated market share is significant but not precisely quantified publicly. Competitors include Cottrell, Inc.
Market Dynamics
Industry Overview
The towing and recovery equipment industry is influenced by factors like vehicle sales, accident rates, and government regulations. Demand is relatively stable, with replacements and upgrades driving sales.
Positioning
Miller Industries holds a leading position due to its broad product line, brand recognition, and extensive dealer network. Its competitive advantage lies in its established reputation and market reach.
Total Addressable Market (TAM)
The global towing equipment market is estimated to be worth several billion dollars annually. Miller Industries is well-positioned to capture a significant portion of this market due to its leading market share.
Upturn SWOT Analysis
Strengths
- Leading market share
- Wide product range
- Strong brand recognition
- Extensive dealer network
- Vertically integrated manufacturing
Weaknesses
- Dependence on North American market
- Exposure to cyclical economic conditions
- Fluctuations in raw material costs
Opportunities
- Expansion into international markets
- Development of new products and technologies
- Acquisitions of smaller competitors
- Increased demand for electric vehicle towing equipment
Threats
- Increased competition
- Economic downturns
- Changes in government regulations
- Raw material price increases
Competitors and Market Share
Key Competitors
- OSK
- TEXA.MI
Competitive Landscape
Miller Industries benefits from its brand and scale, but faces competition from smaller, specialized firms and larger diversified manufacturers.
Major Acquisitions
Recovery Equipment, Inc.
- Year: 2016
- Acquisition Price (USD millions): 13.8
- Strategic Rationale: Expanded product offerings and market presence in heavy-duty recovery equipment.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by organic sales and acquisitions. Recent financial reports and earnings calls are the source.
Future Projections: Future growth will depend on industry trends and company initiatives. To find this information, look for latest investor relation filings, 10K and 10Q and analyst estimates.
Recent Initiatives: Recent acquisitions and product launches, for details see press releases and investor presentations.
Summary
Miller Industries holds a strong position in the towing and recovery equipment industry due to its established brand, wide product range, and extensive dealer network. While the company benefits from stable demand and a leading market share, it faces challenges related to economic cycles, raw material costs, and increasing competition. Strategic initiatives like international expansion and new product development could drive future growth, but the company must also manage potential threats like economic downturns and regulatory changes. Overall, Miller Industries appears to be a solid player in its industry with potential for further growth if it navigates the market dynamics effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings (10-K, 10-Q)
- Press releases
- Analyst reports
- Industry publications
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data is estimated and may not be precise. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Miller Industries Inc
Exchange NYSE | Headquaters Ooltewah, TN, United States | ||
IPO Launch date 1994-08-02 | President, CEO & Director Mr. William G. Miller II | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1690 | Website https://www.millerind.com |
Full time employees 1690 | Website https://www.millerind.com |
Miller Industries, Inc., together with its subsidiaries, manufactures and sells towing and recovery equipment. The company offers wreckers that are used to recover and tow disabled vehicles and other equipment; and car carriers, which are specialized flat-bed vehicles with hydraulic tilt mechanisms, which are used to transport new or disabled vehicles and other equipment. It also provides transport trailers for moving multiple vehicles for auto auctions, car dealerships, leasing companies, and other similar operations. The company markets its products under the Century, Vulcan, Challenger, Holmes, Champion, Chevron, Eagle, Titan, Jige, and Boniface brands. It sells its products through independent distributors in North America, and Canada, Mexico; and through prime contractors to governmental entities. Miller Industries, Inc. was incorporated in 1990 and is headquartered in Ooltewah, Tennessee.

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