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Miller Industries Inc (MLR)

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Upturn Advisory Summary
12/26/2025: MLR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $49
1 Year Target Price $49
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.72% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 437.13M USD | Price to earnings Ratio 14.79 | 1Y Target Price 49 |
Price to earnings Ratio 14.79 | 1Y Target Price 49 | ||
Volume (30-day avg) 2 | Beta 1.27 | 52 Weeks Range 33.47 - 68.73 | Updated Date 12/28/2025 |
52 Weeks Range 33.47 - 68.73 | Updated Date 12/28/2025 | ||
Dividends yield (FY) 2.05% | Basic EPS (TTM) 2.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.59% | Operating Margin (TTM) 2.79% |
Management Effectiveness
Return on Assets (TTM) 3.74% | Return on Equity (TTM) 7.39% |
Valuation
Trailing PE 14.79 | Forward PE - | Enterprise Value 443070520 | Price to Sales(TTM) 0.52 |
Enterprise Value 443070520 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 8.16 | Shares Outstanding 11431416 | Shares Floating 10881222 |
Shares Outstanding 11431416 | Shares Floating 10881222 | ||
Percent Insiders 4.81 | Percent Institutions 95.31 |
Upturn AI SWOT
Miller Industries Inc

Company Overview
History and Background
Miller Industries, Inc. was founded in 1994 through the acquisition of Miller Industries by two existing tow truck manufacturers. It has since grown into a leading manufacturer of highly integrated towing and recovery equipment. Key milestones include various acquisitions that expanded its product portfolio and market reach, solidifying its position as a comprehensive provider of towing solutions.
Core Business Areas
- Towing and Recovery Equipment Manufacturing: Miller Industries designs, manufactures, and sells a wide range of towing and recovery equipment. This includes wreckers,LVectors, car carriers, and specialized recovery equipment. The company operates through its Miller Industries Towing Equipment, Vulcan, Century, Holmes, Eagle, and Jerr-Dan brands.
- Parts and Service: Miller Industries also provides aftermarket parts and service for its equipment, ensuring customer support and ongoing revenue streams.
Leadership and Structure
Miller Industries, Inc. is a publicly traded company with a Board of Directors overseeing its operations. The executive leadership team includes a CEO, CFO, and other key officers responsible for strategic direction and daily operations. The company operates primarily through its manufacturing facilities and distribution networks.
Top Products and Market Share
Key Offerings
- Wreckers: Heavy-duty and medium-duty wreckers designed for towing various vehicle types. Competitors include brands from companies like Duramag, Freightliner, and other specialized equipment manufacturers. Market share data for specific product lines is not readily available publicly, but Miller Industries is a significant player in the overall towing equipment market.
- Car Carriers: Flatbed tow trucks and car carriers designed for transporting multiple vehicles. Competitors include brands from companies like Freightliner, Hino, and other body manufacturers. Similar to wreckers, specific market share figures are proprietary, but Miller Industries holds a substantial share of this segment.
- Recovery Equipment: Specialized winches, hydraulic booms, and other equipment for complex vehicle recovery operations. This is a niche but critical part of their offering, with specialized competitors in this segment.
Market Dynamics
Industry Overview
The towing and recovery industry is driven by vehicle breakdowns, accidents, and municipal contracts. Demand is influenced by vehicle ownership rates, automotive repair trends, and infrastructure projects. The market for towing equipment is characterized by a need for durable, reliable, and efficient machinery.
Positioning
Miller Industries is positioned as a leading manufacturer of integrated towing and recovery solutions. Its competitive advantages include a broad product portfolio under well-established brands, a strong distribution network, and a reputation for quality and innovation. The company's ability to offer a comprehensive range of equipment and aftermarket support provides a significant edge.
Total Addressable Market (TAM)
The Total Addressable Market for towing and recovery equipment is substantial, encompassing all vehicle towing, recovery, and transportation needs globally. While exact TAM figures are difficult to pinpoint, it is estimated to be in the billions of dollars annually. Miller Industries, as a significant North American manufacturer, holds a notable position within this TAM, with opportunities for expansion into international markets.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Century, Vulcan, Holmes, etc.)
- Broad product portfolio covering diverse towing needs
- Extensive distribution and dealer network
- Vertical integration in manufacturing
- Experienced management team
Weaknesses
- Reliance on the automotive industry's economic cycles
- Potential for supply chain disruptions
- Limited international market penetration compared to some competitors
Opportunities
- Expansion into new geographic markets
- Development of advanced and specialized towing technology
- Acquisition of complementary businesses
- Increased demand for commercial vehicle towing and recovery
- Growth in electric vehicle towing solutions
Threats
- Economic downturns impacting vehicle sales and fleet upgrades
- Increased competition from domestic and international players
- Changes in environmental regulations affecting manufacturing
- Fluctuations in raw material costs
- Technological advancements by competitors
Competitors and Market Share
Key Competitors
- Altec Inc.
- Oshkosh Corporation
- JLG Industries, Inc.
- Terex Corporation
Competitive Landscape
Miller Industries holds a significant position in the towing and recovery equipment market due to its brand strength and product breadth. Its advantage lies in its integrated approach and comprehensive service offerings. However, it faces competition from larger, diversified industrial equipment manufacturers and specialized producers who may have greater resources for R&D or broader global reach. Maintaining product innovation and efficient production is key to its competitive edge.
Growth Trajectory and Initiatives
Historical Growth: Miller Industries has experienced consistent historical growth, driven by organic expansion and strategic acquisitions. The company has steadily increased its market share and revenue over the years by expanding its product offerings and dealer network.
Future Projections: Future growth projections for Miller Industries are typically based on analyst estimates that consider industry trends, economic forecasts, and the company's strategic initiatives. These projections often include expected revenue growth and profitability improvements, assuming continued market demand and effective management.
Recent Initiatives: Recent strategic initiatives by Miller Industries may include investments in new manufacturing technologies, expansion of its product line to include specialized equipment for emerging vehicle types (e.g., electric vehicles), and strengthening its aftermarket parts and service operations. Acquisitions of smaller competitors or complementary businesses also represent strategic moves for growth.
Summary
Miller Industries Inc. is a well-established leader in the towing and recovery equipment market, boasting strong brands and a comprehensive product line. Its integrated manufacturing and distribution network provide a competitive advantage. While facing cyclical industry pressures and competition, the company demonstrates consistent financial performance and a history of shareholder returns, positioning it for continued stability and potential growth through strategic initiatives and market expansion.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations (SEC Filings)
- Industry Reports
- Financial News Outlets
Disclaimers:
This JSON output is generated based on publicly available information and may not be exhaustive. Financial data and market share estimates are subject to change and are for informational purposes only. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Miller Industries Inc
Exchange NYSE | Headquaters Ooltewah, TN, United States | ||
IPO Launch date 1994-08-02 | President, CEO & Director Mr. William G. Miller II | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1690 | Website https://www.millerind.com |
Full time employees 1690 | Website https://www.millerind.com | ||
Miller Industries, Inc., together with its subsidiaries, manufactures and sells towing and recovery equipment. The company offers wreckers that are used to recover and tow disabled vehicles and other equipment; and car carriers, which are specialized flat-bed vehicles with hydraulic tilt mechanisms, which are used to transport new or disabled vehicles and other equipment. It also provides transport trailers for moving multiple vehicles for auto auctions, car dealerships, leasing companies, and other similar operations. The company markets its products under the Century, Vulcan, Challenger, Holmes, Champion, Chevron, Eagle, Titan, Jige, and Boniface brands. It sells its products through independent distributors in North America, and Canada, Mexico; and through prime contractors to governmental entities. Miller Industries, Inc. was incorporated in 1990 and is headquartered in Ooltewah, Tennessee.

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