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Upturn AI SWOT - About
MOGU 
MOGU Inc (MOGU)
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Upturn Advisory Summary
08/14/2025: MOGU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $35.66
1 Year Target Price $35.66
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -41.31% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 19.45M USD | Price to earnings Ratio - | 1Y Target Price 35.66 |
Price to earnings Ratio - | 1Y Target Price 35.66 | ||
Volume (30-day avg) 2 | Beta 0.12 | 52 Weeks Range 1.81 - 3.14 | Updated Date 08/14/2025 |
52 Weeks Range 1.81 - 3.14 | Updated Date 08/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -44.29% | Operating Margin (TTM) -52.66% |
Management Effectiveness
Return on Assets (TTM) -5.79% | Return on Equity (TTM) -10.52% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -33215506 | Price to Sales(TTM) 0.14 |
Enterprise Value -33215506 | Price to Sales(TTM) 0.14 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA -0.6 | Shares Outstanding 7162860 | Shares Floating 580925187 |
Shares Outstanding 7162860 | Shares Floating 580925187 | ||
Percent Insiders 15.76 | Percent Institutions 22.06 |
Upturn AI SWOT
MOGU Inc
Company Overview
History and Background
MOGU Inc., founded in 2011, is a fashion and lifestyle platform based in China. It initially focused on connecting consumers with fashion influencers and expanded to include e-commerce and live streaming services. The company went public on the NYSE in 2018.
Core Business Areas
- Live Streaming E-Commerce: Hosts real-time product demonstrations and sales, allowing influencers to directly engage with consumers and drive transactions.
- E-Commerce Marketplace: Offers a broad selection of fashion apparel, accessories, and beauty products from various brands and merchants.
- Marketing Services: Provides advertising and marketing solutions to brands and merchants, helping them reach and engage with MOGU's user base.
Leadership and Structure
MOGU is led by its CEO, and has a board of directors overseeing the company's strategic direction. The organizational structure includes departments for technology, marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Fashion Apparel: Offers a wide range of clothing for women, including dresses, tops, and bottoms. MOGU primarily operates within the Chinese market. Specific market share data is difficult to obtain publicly, but competition includes Alibaba's Taobao and Tmall. No known specific market share information to provide.
- Beauty Products: Sells various beauty and skincare products. Same as above, MOGU primarily operates within the Chinese market. Specific market share data is difficult to obtain publicly, but competition includes Alibaba's Taobao and Tmall. No known specific market share information to provide.
- Live Streaming E-commerce: Connects influencers with viewers for product demonstrations and direct sales. Exact revenue and user numbers for this specific segment are not publicly available. Competitors in this sector include Taobao Live and Douyin's e-commerce platform. No known specific market share information to provide.
Market Dynamics
Industry Overview
The fashion e-commerce market in China is highly competitive and rapidly evolving, driven by increasing consumer spending and the growing popularity of online shopping. Live streaming e-commerce is a particularly dynamic segment, experiencing significant growth.
Positioning
MOGU aimed to position itself as a platform connecting fashion influencers with consumers, fostering a community-driven shopping experience. However, in recent years, the company has struggled to maintain its competitive edge against larger players.
Total Addressable Market (TAM)
The total e-commerce market in China is enormous, reaching trillions of dollars. MOGU's potential TAM is focused on the fashion and lifestyle segment within that larger market. Given MOGU's relatively small market capitalization and its troubles competing, its TAM is a small fraction of the overall Chinese market.
Upturn SWOT Analysis
Strengths
- Established platform with a history in the fashion e-commerce market in China.
- Presence in the live streaming e-commerce sector.
- Network of fashion influencers.
- Large userbase acquired
Weaknesses
- Intense competition from larger e-commerce players.
- Lack of profitability and declining revenue in recent years.
- Dependence on fashion trends which can change rapidly
- Relatively small market capitalization
Opportunities
- Expanding into new product categories within the fashion and lifestyle space.
- Leveraging technology to enhance the user experience.
- Forming strategic partnerships to expand reach.
- Growing live-streaming platform.
Threats
- Increased competition from established e-commerce giants (Alibaba, JD.com).
- Changing consumer preferences and fashion trends.
- Economic slowdown in China.
- Government regulations impacting the e-commerce and live streaming industries.
Competitors and Market Share
Key Competitors
- BABA
- JD
- PDD
Competitive Landscape
MOGU faces intense competition from larger, more established e-commerce players with greater resources and brand recognition. MOGU's smaller scale and financial constraints make it difficult to compete effectively.
Growth Trajectory and Initiatives
Historical Growth: MOGU experienced some initial growth but has faced significant challenges in recent years, leading to revenue decline and losses.
Future Projections: Future growth prospects are uncertain, with analyst estimates indicating continued challenges. MOGU has ceased trading on the NYSE.
Recent Initiatives: MOGU has attempted to implement various initiatives, including cost-cutting measures and strategic partnerships, to improve its financial performance. However, these efforts have not been sufficient to reverse the company's decline.
Summary
MOGU Inc. faces significant challenges due to strong competition and declining revenue. The company's future growth potential is limited without substantial strategic changes. MOGU's weak financial performance and negative shareholder returns are cause for concern. The company needs to innovate and adapt to compete effectively in the evolving e-commerce landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
- Publicly available information
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change and may not be accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MOGU Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-12-06 | CEO & Director Mr. Yiming Fan | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 347 | Website https://www.mogu-inc.com |
Full time employees 347 | Website https://www.mogu-inc.com | ||
MOGU Inc., through its subsidiaries, operates an online fashion and lifestyle platform in the People's Republic of China. The company offers fashion apparel and other lifestyle products, including beauty products and accessories provided by third party merchants, as well as personal care, beauty makeup, food, medical beauty products, health care products, grocery, and household supplies. It also provides online marketing, commission, financing, technology, and other services to merchants and users; and technology services to brand owners. The company offers its products through mobile applications, including flagship Mogujie app and mini programs on Weixin; and websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. MOGU Inc. was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.
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