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Upturn AI SWOT - About
MOGU 
MOGU Inc (MOGU)
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Upturn Advisory Summary
10/15/2025: MOGU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $35.66
1 Year Target Price $35.66
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.81% | Avg. Invested days 24 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 25.42M USD | Price to earnings Ratio - | 1Y Target Price 35.66 |
Price to earnings Ratio - | 1Y Target Price 35.66 | ||
Volume (30-day avg) 2 | Beta 0.28 | 52 Weeks Range 1.83 - 5.50 | Updated Date 10/16/2025 |
52 Weeks Range 1.83 - 5.50 | Updated Date 10/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -44.29% | Operating Margin (TTM) -52.66% |
Management Effectiveness
Return on Assets (TTM) -5.79% | Return on Equity (TTM) -10.52% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -25386587 | Price to Sales(TTM) 0.18 |
Enterprise Value -25386587 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA -0.6 | Shares Outstanding 7162861 | Shares Floating 664002074 |
Shares Outstanding 7162861 | Shares Floating 664002074 | ||
Percent Insiders 15.76 | Percent Institutions 22.53 |
Upturn AI SWOT
MOGU Inc
Company Overview
History and Background
MOGU Inc. (MOGU) was founded in 2011 in China. It initially focused on fashion and lifestyle-related content, evolving into a key player in the live streaming e-commerce space in China. After it was delisted from the NYSE in May of 2024, It is now a privately held entity.
Core Business Areas
- Live Streaming E-commerce: Facilitates real-time sales and promotions through live video streams, allowing influencers to directly interact with and sell to consumers.
- Online Fashion Platform: Offers a platform for brands and merchants to sell fashion apparel, accessories, and beauty products.
- Marketing Services: Provides marketing and advertising solutions for brands seeking to reach MOGU's user base.
Leadership and Structure
Historically, MOGU Inc. was led by its co-founder and CEO, Qi Chen. The organizational structure consists of departments focused on technology, marketing, sales, and operations. Now it is a privately owned company, and its current leadership and ownership information are not publicly available.
Top Products and Market Share
Key Offerings
- Fashion Apparel and Accessories: Includes clothing, shoes, bags, and accessories sold through the MOGU platform. Historically, MOGU Inc derived a portion of its revenue from the sale of these goods. Competitors include Shein, Alibaba (BABA) and Pinduoduo (PDD).
- Beauty Products: Comprises cosmetics, skincare, and other beauty items offered on the platform. Competitors include Sephora, Ulta Beauty (ULTA), and Chinese e-commerce platforms.
- Live Streaming E-commerce Services: This is the core offering. The ability to host live streams with key opinion leaders driving sales. Competitors include Taobao Live (part of Alibaba), Douyin (TikTok in China), and Kuaishou.
Market Dynamics
Industry Overview
The live streaming e-commerce market in China is rapidly growing, driven by increasing internet penetration, mobile device usage, and consumer demand for interactive shopping experiences.
Positioning
MOGU Inc. positioned itself as a platform connecting influencers, merchants, and consumers in the fashion and lifestyle segments. It focused on leveraging live streaming to drive sales and engagement.
Total Addressable Market (TAM)
The TAM for live streaming e-commerce in China is estimated to be in the hundreds of billions of dollars. MOGU Inc. aimed to capture a significant portion of this market, although its market share decreased over time.
Upturn SWOT Analysis
Strengths
- Established presence in the Chinese live streaming e-commerce market
- Platform for connecting influencers and merchants
- Focus on fashion and lifestyle segments
- Proprietary Technology Platform
Weaknesses
- Intense competition in the Chinese e-commerce market
- Dependence on key opinion leaders (KOLs)
- Declining revenue and increasing losses
- Exposure to regulatory risk
Opportunities
- Expanding into new product categories
- Partnering with international brands
- Leveraging new technologies like AI and VR
- Geographic expansion into South East Asia
Threats
- Increasing competition from larger e-commerce platforms
- Changes in consumer preferences and trends
- Regulatory scrutiny of the live streaming industry
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- BABA
- PDD
- JD
Competitive Landscape
MOGU Inc. faces intense competition from larger e-commerce platforms like Alibaba (Taobao and Tmall), Pinduoduo, and JD.com, which have greater resources and broader product offerings.
Growth Trajectory and Initiatives
Historical Growth: MOGU Inc. experienced initial growth but faced challenges due to increasing competition and changing market dynamics, leading to declining revenue in recent years.
Future Projections: As MOGU Inc is a privately held entity, no analysts provide projections.
Recent Initiatives: Due to becoming private held, information is not available.
Summary
MOGU Inc faced significant challenges in a very competitive Chinese e-commerce market. Its focus on live streaming and fashion initially showed promise, but it struggled to maintain growth and profitability against larger players. Regulatory changes and market saturation negatively impacted its performance leading to the ultimate delisting of the company. The Company needs to innovate in its core business and expand into geographic locations with less competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (historical data)
- Market research reports
- Industry news articles
Disclaimers:
This analysis is based on available public information and represents a general overview. It is not financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MOGU Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-12-06 | CEO & Director Mr. Yiming Fan | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 347 | Website https://www.mogu-inc.com |
Full time employees 347 | Website https://www.mogu-inc.com | ||
MOGU Inc., through its subsidiaries, operates an online fashion and lifestyle platform in the People's Republic of China. The company offers fashion apparel and other lifestyle products, including beauty products and accessories provided by third party merchants, as well as personal care, beauty makeup, food, medical beauty, healthcare, and grocery products; and household supplies. It also provides online marketing, commission, financing, technology, and other services to merchants and users; and technology services to brand owners. The company offers its products through mobile applications, including flagship Mogujie app and mini programs on Weixin; and websites comprising Mogu.com, Mogujie.com, and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. MOGU Inc. was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.
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