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Morningstar Inc (MORN)

Upturn stock ratingUpturn stock rating
$313.93
Last Close (24-hour delay)
Profit since last BUY1.48%
upturn advisory
Consider higher Upturn Star rating
BUY since 34 days
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Upturn Advisory Summary

06/30/2025: MORN (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

3 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $338.33

1 Year Target Price $338.33

Analysts Price Target For last 52 week
$338.33Target price
Low$250.34
Current$313.93
high$363.93

Analysis of Past Performance

Type Stock
Historic Profit 15.79%
Avg. Invested days 56
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 13.22B USD
Price to earnings Ratio 35.09
1Y Target Price 338.33
Price to earnings Ratio 35.09
1Y Target Price 338.33
Volume (30-day avg) 3
Beta 1.03
52 Weeks Range 250.34 - 363.93
Updated Date 06/30/2025
52 Weeks Range 250.34 - 363.93
Updated Date 06/30/2025
Dividends yield (FY) 0.58%
Basic EPS (TTM) 8.92

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 16.6%
Operating Margin (TTM) 19.61%

Management Effectiveness

Return on Assets (TTM) 7.93%
Return on Equity (TTM) 25.68%

Valuation

Trailing PE 35.09
Forward PE 31.75
Enterprise Value 13668319900
Price to Sales(TTM) 5.71
Enterprise Value 13668319900
Price to Sales(TTM) 5.71
Enterprise Value to Revenue 5.91
Enterprise Value to EBITDA 18.27
Shares Outstanding 42249200
Shares Floating 24656629
Shares Outstanding 42249200
Shares Floating 24656629
Percent Insiders 44.95
Percent Institutions 60.89

Analyst Ratings

Rating 2
Target Price 338.33
Buy 1
Strong Buy 1
Buy 1
Strong Buy 1
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Morningstar Inc

stock logo

Company Overview

overview logo History and Background

Morningstar, Inc. was founded in 1984 by Joe Mansueto. Initially, it provided investment research on mutual funds. Over time, it expanded its offerings to include stocks, ETFs, fixed income, and other investment products. It has grown through organic expansion and strategic acquisitions.

business area logo Core Business Areas

  • Morningstar Data: Provides investment data, analytics, and research tools to financial professionals and institutional investors.
  • Morningstar Investment Management: Offers investment advisory services and manages assets for individuals and institutions.
  • Morningstar Sustainalytics: Offers environmental, social, and governance (ESG) research and ratings.
  • Morningstar PitchBook: Offers private capital market data.

leadership logo Leadership and Structure

The leadership team is headed by Kunal Kapoor, CEO. The organizational structure includes various business units and functional departments, reporting to the CEO and the Board of Directors.

Top Products and Market Share

overview logo Key Offerings

  • Morningstar Direct: A flagship platform for institutional investors offering data, analytics, and portfolio management tools. Market share is estimated at approximately 10-15% of the institutional investment analysis market. Competitors include FactSet, Bloomberg, and Refinitiv.
  • Morningstar Advisor Workstation: A platform for financial advisors providing research, planning tools, and client management features. Market share is estimated at 5-10% of the advisor workstation market. Competitors include Envestnet, Orion Advisor Services, and Black Diamond.
  • Morningstar Sustainalytics ESG Ratings: Provides ESG ratings and research to investors. Competitors include MSCI ESG Research, S&P Global Sustainable1, and ISS ESG.
  • Morningstar PitchBook: Provides data on private capital markets, including venture capital and private equity. Competitors include Preqin, and Crunchbase.

Market Dynamics

industry overview logo Industry Overview

The investment research and data industry is competitive, driven by increasing demand for information and analytics to support investment decisions. The industry is also being influenced by the growing importance of ESG investing and the increasing demand for private market data.

Positioning

Morningstar Inc. is a well-established player in the investment research and data industry with a strong brand reputation. It has a diversified product portfolio and a global presence, giving it a competitive advantage. However, competitors that focus on particular services may pose a threat.

Total Addressable Market (TAM)

The total addressable market for financial data and analytics is estimated to be hundreds of billions of dollars. Morningstar's TAM is a subset of this, estimated at $30-50 billion across its product lines. The company's strong brand, diverse product portfolio, and investments in ESG and private market data position it well to capture a larger share of this growing market.

Upturn SWOT Analysis

Strengths

  • Strong brand reputation
  • Diversified product portfolio
  • Global presence
  • Established data collection and research capabilities
  • Growing presence in ESG and private market data

Weaknesses

  • Competition from larger, more diversified firms
  • Reliance on subscription-based revenue model
  • Potential for disruption from new technologies
  • Slower growth compared to some competitors

Opportunities

  • Increasing demand for ESG data and analytics
  • Growing interest in private market investments
  • Expanding into new geographic markets
  • Developing new data and analytics products
  • Acquiring complementary businesses

Threats

  • Increased competition from existing players and new entrants
  • Economic downturns impacting investment activity
  • Changes in regulations affecting the financial industry
  • Data breaches and cybersecurity risks
  • Disruptive technologies challenging traditional research methods

Competitors and Market Share

competitor logo Key Competitors

  • FDS
  • SPGI
  • MCO
  • BBG

Competitive Landscape

Morningstar Inc. competes with larger, more diversified firms like FactSet and S&P Global, but differentiates itself through its independent research and focus on investor advocacy. Bloomberg has very wide exposure. MORNu2019s niche in ESG and private markets is a growth driver. MCO is another large provider of financial data and analytics.

Major Acquisitions

PitchBook Data

  • Year: 2016
  • Acquisition Price (USD millions): 215
  • Strategic Rationale: Expanded Morningstar's capabilities in private capital market data and analytics.

Sustainalytics

  • Year: 2020
  • Acquisition Price (USD millions): 650
  • Strategic Rationale: Bolstered Morningstar's ESG research and ratings offerings, enhancing its position in sustainable investing.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been steady, driven by subscription renewals and new product adoption, particularly in ESG and private markets.

Future Projections: Future growth is projected to be in the mid-single digits, driven by continued demand for investment data and analytics, as well as growth in ESG and private markets. Analyst estimates vary.

Recent Initiatives: Recent initiatives include expanding ESG data offerings, investing in private market data capabilities, and enhancing the Morningstar Direct platform.

Summary

Morningstar is a well-established company with a recognizable brand in investment research and data. Its strength lies in its diversified product portfolio and commitment to investor advocacy. The company is facing increasing competition and relies on its key growth areas of ESG and private market data. The lack of dividends may deter some investors but enables reinvesting in growth. The acquisitions of PitchBook and Sustainalytics are strategic positives.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Morningstar Inc. Investor Relations
  • Company Filings (SEC)
  • Analyst Reports
  • Industry Research Reports

Disclaimers:

The information provided is for informational purposes only and does not constitute financial advice. Market share data is based on estimates and may not be precise. Past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Morningstar Inc

Exchange NASDAQ
Headquaters Chicago, IL, United States
IPO Launch date 2005-05-03
CEO & Director Mr. Kunal Kapoor CFA
Sector Financial Services
Industry Financial Data & Stock Exchanges
Full time employees 11115
Full time employees 11115

Morningstar, Inc. provides independent investment insights in the United States, Asia, Australia, Canada, Continental Europe, the United Kingdom, and internationally. The company operates in five segments: Morningstar Data and Analytics; PitchBook; Morningstar Wealth; Morningstar Credit; and Morningstar Retirement. The company offers managed investments, including mutual funds, ETFs, separate accounts, collective investment trusts, model portfolios, equities, and fixed income securities; Morningstar Direct is an investment-analysis and reporting application; Morningstar Advisor Workstation, a suite of tools to provide advice to clients. It also provides PitchBook that offers data and research covering the private capital markets comprising venture capital, private equity, private credit and bank loans, and merger and acquisition activities through the PitchBook platform; model portfolios and wealth platforms; Morningstar Model Portfolios, an advisor service with model portfolios for fee-based independent financial advisors; and Morningstar.com that discovers, evaluates, and monitors stocks, ETFs, and mutual funds, as well as build and monitor portfolios and markets. In addition, the company offers credit ratings, research, data, and credit analytics solutions; Morningstar DBRS which offers securitizations and other structured finance instruments, such as asset-backed securities, residential and commercial mortgage-backed securities, and collateralized loan obligations. Further, it provides managed retirement accounts, fiduciary services, Morningstar Lifetime Allocation funds, and custom models; Morningstar Sustainalytics provides environmental, social and governance data, research, and ratings; and Morningstar Indexes offers market indexes used for performance benchmarks and as the basis for investment products and other portfolio strategies. Morningstar, Inc. was incorporated in 1984 and is headquartered in Chicago, Illinois.