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Upturn AI SWOT - About
MORN 
Morningstar Inc (MORN)
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Upturn Advisory Summary
07/02/2025: MORN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $338.33
1 Year Target Price $338.33
| 1 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.52% | Avg. Invested days 56 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/02/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 13.22B USD | Price to earnings Ratio 35.09 | 1Y Target Price 338.33 |
Price to earnings Ratio 35.09 | 1Y Target Price 338.33 | ||
Volume (30-day avg) 3 | Beta 1.03 | 52 Weeks Range 250.34 - 363.93 | Updated Date 06/30/2025 |
52 Weeks Range 250.34 - 363.93 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 0.58% | Basic EPS (TTM) 8.92 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.6% | Operating Margin (TTM) 19.61% |
Management Effectiveness
Return on Assets (TTM) 7.93% | Return on Equity (TTM) 25.68% |
Valuation
Trailing PE 35.09 | Forward PE 31.75 | Enterprise Value 13668319900 | Price to Sales(TTM) 5.71 |
Enterprise Value 13668319900 | Price to Sales(TTM) 5.71 | ||
Enterprise Value to Revenue 5.91 | Enterprise Value to EBITDA 18.27 | Shares Outstanding 42249200 | Shares Floating 24656629 |
Shares Outstanding 42249200 | Shares Floating 24656629 | ||
Percent Insiders 44.95 | Percent Institutions 60.89 |
Upturn AI SWOT
Morningstar Inc
Company Overview
History and Background
Morningstar, Inc. was founded in 1984 by Joe Mansueto. Initially, it provided investment research on mutual funds. Over time, it expanded its offerings to include stocks, ETFs, fixed income, and other investment products. It has grown through organic expansion and strategic acquisitions.
Core Business Areas
- Morningstar Data: Provides investment data, analytics, and research tools to financial professionals and institutional investors.
- Morningstar Investment Management: Offers investment advisory services and manages assets for individuals and institutions.
- Morningstar Sustainalytics: Offers environmental, social, and governance (ESG) research and ratings.
- Morningstar PitchBook: Offers private capital market data.
Leadership and Structure
The leadership team is headed by Kunal Kapoor, CEO. The organizational structure includes various business units and functional departments, reporting to the CEO and the Board of Directors.
Top Products and Market Share
Key Offerings
- Morningstar Direct: A flagship platform for institutional investors offering data, analytics, and portfolio management tools. Market share is estimated at approximately 10-15% of the institutional investment analysis market. Competitors include FactSet, Bloomberg, and Refinitiv.
- Morningstar Advisor Workstation: A platform for financial advisors providing research, planning tools, and client management features. Market share is estimated at 5-10% of the advisor workstation market. Competitors include Envestnet, Orion Advisor Services, and Black Diamond.
- Morningstar Sustainalytics ESG Ratings: Provides ESG ratings and research to investors. Competitors include MSCI ESG Research, S&P Global Sustainable1, and ISS ESG.
- Morningstar PitchBook: Provides data on private capital markets, including venture capital and private equity. Competitors include Preqin, and Crunchbase.
Market Dynamics
Industry Overview
The investment research and data industry is competitive, driven by increasing demand for information and analytics to support investment decisions. The industry is also being influenced by the growing importance of ESG investing and the increasing demand for private market data.
Positioning
Morningstar Inc. is a well-established player in the investment research and data industry with a strong brand reputation. It has a diversified product portfolio and a global presence, giving it a competitive advantage. However, competitors that focus on particular services may pose a threat.
Total Addressable Market (TAM)
The total addressable market for financial data and analytics is estimated to be hundreds of billions of dollars. Morningstar's TAM is a subset of this, estimated at $30-50 billion across its product lines. The company's strong brand, diverse product portfolio, and investments in ESG and private market data position it well to capture a larger share of this growing market.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Diversified product portfolio
- Global presence
- Established data collection and research capabilities
- Growing presence in ESG and private market data
Weaknesses
- Competition from larger, more diversified firms
- Reliance on subscription-based revenue model
- Potential for disruption from new technologies
- Slower growth compared to some competitors
Opportunities
- Increasing demand for ESG data and analytics
- Growing interest in private market investments
- Expanding into new geographic markets
- Developing new data and analytics products
- Acquiring complementary businesses
Threats
- Increased competition from existing players and new entrants
- Economic downturns impacting investment activity
- Changes in regulations affecting the financial industry
- Data breaches and cybersecurity risks
- Disruptive technologies challenging traditional research methods
Competitors and Market Share
Key Competitors
- FDS
- SPGI
- MCO
- BBG
Competitive Landscape
Morningstar Inc. competes with larger, more diversified firms like FactSet and S&P Global, but differentiates itself through its independent research and focus on investor advocacy. Bloomberg has very wide exposure. MORNu2019s niche in ESG and private markets is a growth driver. MCO is another large provider of financial data and analytics.
Major Acquisitions
PitchBook Data
- Year: 2016
- Acquisition Price (USD millions): 215
- Strategic Rationale: Expanded Morningstar's capabilities in private capital market data and analytics.
Sustainalytics
- Year: 2020
- Acquisition Price (USD millions): 650
- Strategic Rationale: Bolstered Morningstar's ESG research and ratings offerings, enhancing its position in sustainable investing.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been steady, driven by subscription renewals and new product adoption, particularly in ESG and private markets.
Future Projections: Future growth is projected to be in the mid-single digits, driven by continued demand for investment data and analytics, as well as growth in ESG and private markets. Analyst estimates vary.
Recent Initiatives: Recent initiatives include expanding ESG data offerings, investing in private market data capabilities, and enhancing the Morningstar Direct platform.
Summary
Morningstar is a well-established company with a recognizable brand in investment research and data. Its strength lies in its diversified product portfolio and commitment to investor advocacy. The company is facing increasing competition and relies on its key growth areas of ESG and private market data. The lack of dividends may deter some investors but enables reinvesting in growth. The acquisitions of PitchBook and Sustainalytics are strategic positives.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Morningstar Inc. Investor Relations
- Company Filings (SEC)
- Analyst Reports
- Industry Research Reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is based on estimates and may not be precise. Past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Morningstar Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2005-05-03 | CEO & Director Mr. Kunal Kapoor CFA | ||
Sector Financial Services | Industry Financial Data & Stock Exchanges | Full time employees 11115 | Website https://www.morningstar.com |
Full time employees 11115 | Website https://www.morningstar.com | ||
Morningstar, Inc. provides independent investment insights in the United States, Asia, Australia, Canada, Continental Europe, the United Kingdom, and internationally. The company operates in five segments: Morningstar Data and Analytics; PitchBook; Morningstar Wealth; Morningstar Credit; and Morningstar Retirement. The company offers managed investments, including mutual funds, ETFs, separate accounts, collective investment trusts, model portfolios, equities, and fixed income securities; Morningstar Direct is an investment-analysis and reporting application; Morningstar Advisor Workstation, a suite of tools to provide advice to clients. It also provides PitchBook that offers data and research covering the private capital markets comprising venture capital, private equity, private credit and bank loans, and merger and acquisition activities through the PitchBook platform; model portfolios and wealth platforms; Morningstar Model Portfolios, an advisor service with model portfolios for fee-based independent financial advisors; and Morningstar.com that discovers, evaluates, and monitors stocks, ETFs, and mutual funds, as well as build and monitor portfolios and markets. In addition, the company offers credit ratings, research, data, and credit analytics solutions; Morningstar DBRS which offers securitizations and other structured finance instruments, such as asset-backed securities, residential and commercial mortgage-backed securities, and collateralized loan obligations. Further, it provides managed retirement accounts, fiduciary services, Morningstar Lifetime Allocation funds, and custom models; Morningstar Sustainalytics provides environmental, social and governance data, research, and ratings; and Morningstar Indexes offers market indexes used for performance benchmarks and as the basis for investment products and other portfolio strategies. Morningstar, Inc. was incorporated in 1984 and is headquartered in Chicago, Illinois.
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