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MSA Safety(MSA)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MSA
10/23/2026: MSA (1-star) is currently NOT-A-BUY. Pass it for now.
MSA Safety is a premier manufacturer of high-quality protective equipment and gas detection systems, serving mission-critical needs in fire service, energy, and construction. The company has a leading position in the fire-safety market and benefits from strong recurring demand driven by safety regulations. Its main growth story involves transforming from a hardware provider into a 'connected safety' business that utilizes IoT and software. Risks include cyclical exposure to energy capital spending, intense competition from larger conglomerates, and execution challenges in the software shift. With a history as a Dividend Aristocrat, MSA often appeals to income-focused investors looking for stability in the industrial sector.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is steady and reliable but generally follows long-term industrial cycles rather than rapid, high-growth tech expansion. |
| Momentum investor | Mixed fit | Momentum fit is conditional on broader industrial market uptrends and positive breakouts in the stock price. |
| Value investor | Strong fit | MSA often trades at valuations that provide decent entry points for investors seeking high-quality industrial compounders. |
| Dividend investor | Strong fit | A long-standing track record as a Dividend Aristocrat makes this an attractive option for income-focused portfolios. |
| Low-risk investor | Strong fit | The company’s focus on essential safety products provides a level of defensive stability against broader economic swings. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | As an industrial stock, it can fluctuate with economic cycles, though it remains less volatile than pure growth sectors. |
| Valuation risk | Medium | High-quality industrial stocks can sometimes reach premium valuations that limit short-term upside. |
| Competition risk (Industrial Conglomerates) | Medium / high | Large diversified companies have the scale to bundle safety products, creating pricing pressure. |
| Business quality | Strong | The company’s reputation and deep integration into mission-critical safety programs provide a strong competitive moat. |
| Dividend income | Low | The dividend is stable and well-supported, representing a low risk for income-oriented investors. |
| Execution risk | Medium | Successfully shifting from hardware-centric to software-enabled 'connected safety' involves significant R&D and integration execution. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 8.18% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.03B USD | Price to earnings Ratio 22.53 | 1Y Target Price 208.17 |
Price to earnings Ratio 22.53 | 1Y Target Price 208.17 | ||
Volume (30-day avg) 241.6K shares | Beta 0.91 | 52 Weeks Range 149.32 - 207.14 | Updated Date 10/23/2026 |
52 Weeks Range 149.32 - 207.14 | Updated Date 10/23/2026 | ||
Dividends yield (FY) 1.15% | Basic EPS (TTM) 8.09 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Protection Products | SCBAs, helmets, fall protection, and fire protective gear. | The company generates reliable revenue from essential safety gear that fire departments and construction firms must purchase. |
| Detection Products | Portable gas monitors and fixed flame/gas sensing systems. | High-margin repeat sales from sensors and monitoring software used in industrial facilities and energy plants. |
| Geography (International) | Revenue generated outside of the US, particularly in Europe and Latin America. | Global diversification helps insulate the company from regional economic slowdowns. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 22.53 | Forward PE 19.61 | Enterprise Value 7.35B | Price to Sales(TTM) 3.61 |
Enterprise Value 7.35B | Price to Sales(TTM) 3.61 | ||
Enterprise Value to Revenue 3.78 | Enterprise Value to EBITDA 14.2 | Shares Outstanding 38.58M | Shares Floating 36.21M |
Shares Outstanding 38.58M | Shares Floating 36.21M | ||
Percent Insiders 6.06 | Percent Institutions 95.58 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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