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Upturn AI Summary - About
Madison Square Garden Sports Corp(MSGS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MSGS
09/25/2026: MSGS (5-star) is a REGULAR-BUY. BUY for 123 days. Simulated Profits (26.41%). Updated daily EoD!
Madison Square Garden Sports Corp is a professional sports company that owns the New York Knicks (NBA) and New York Rangers (NHL). Its main strength is the ownership of these high-profile, iconic franchises, which historically generate consistent, premium revenue through media rights, sponsorships, and high-attendance live events. The company's primary growth story involves increasing monetization through digital engagement and new media partnerships. However, investors must consider risks like high player salary costs and the company's reliance on the performance and popularity of just two teams. This stock may suit investors seeking long-term exposure to unique, high-barrier-to-entry sports assets, provided they can tolerate the volatility associated with seasonal team performance.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is tied more to asset valuation appreciation than to rapid business model scaling. |
| Momentum investor | Strong fit while signal remains positive | Positive team performance and playoff runs can drive short-term price momentum. |
| Value investor | Mixed fit | Valuing sports franchises is subjective and often trades at a premium to standard earnings-based metrics. |
| Dividend investor | Weak fit | The company is not primarily structured as a consistent high-yield dividend play. |
| Low-risk investor | Mixed fit | While the assets are iconic, professional sports carry inherent performance and labor-related risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock can be sensitive to team performance and news cycles. |
| Valuation risk | Medium | Franchise valuations can be difficult to benchmark against traditional public equities. |
| Competition risk (Sports Entertainment) | Medium | Competition for viewer attention and discretionary spending is high. |
| Business quality | Strong | Ownership of premier assets creates a strong, defensible market position. |
| Dividend income | Low | Capital is typically retained for operational growth rather than dividends. |
| Execution risk | Medium | Success depends heavily on team management and on-field results. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 77.19% | Avg. Invested days 61 | Today’s Advisory Regular Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.70B USD | Price to earnings Ratio 1258.88 | 1Y Target Price 480.67 |
Price to earnings Ratio 1258.88 | 1Y Target Price 480.67 | ||
Volume (30-day avg) 267.4K shares | Beta 0.57 | 52 Weeks Range 207.90 - 438.93 | Updated Date 09/26/2026 |
52 Weeks Range 207.90 - 438.93 | Updated Date 09/26/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.32 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Media Rights | Broadcasting contracts for Knicks and Rangers games. | This is a recurring and highly predictable revenue stream for the company. |
| Ticket Sales | Revenue from home games at Madison Square Garden. | Success depends on team performance and fan attendance at the arena. |
| Sponsorships | Advertising and partnerships tied to the franchises. | These are high-margin deals that leverage the strong brand equity of the teams. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 1258.88 | Forward PE 72.46 | Enterprise Value 10.50B | Price to Sales(TTM) 8.41 |
Enterprise Value 10.50B | Price to Sales(TTM) 8.41 | ||
Enterprise Value to Revenue 9.1 | Enterprise Value to EBITDA 248.6 | Shares Outstanding 19.55M | Shares Floating 17.11M |
Shares Outstanding 19.55M | Shares Floating 17.11M | ||
Percent Insiders 3.73 | Percent Institutions 102.03 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Madison Square Garden Sports Corp
Exchange NYSE | Headquarters New York, NY, United States | ||
IPO Launch date 2015-10-01 | Executive Chairman & CEO Mr. James Lawrence Dolan | ||
Sector Communication Services | Industry Entertainment | Full time employees 522 | Website https://www.msgsports.com |
Full time employees 522 | Website https://www.msgsports.com | ||
Madison Square Garden Sports Corp. operates as a professional sports company in the United States. It owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League. The company's other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League. It also operates the Madison Square Garden Training Center, a professional sports team performance center in Greenburgh. The company was formerly known as The Madison Square Garden Company. Madison Square Garden Sports Corp. was incorporated in 2015 and is based in New York, New York.
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