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MSGS 
Madison Square Garden Sports Corp (MSGS)
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Upturn Advisory Summary
12/05/2025: MSGS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $264.5
1 Year Target Price $264.5
| 4 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.94% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.43B USD | Price to earnings Ratio - | 1Y Target Price 264.5 |
Price to earnings Ratio - | 1Y Target Price 264.5 | ||
Volume (30-day avg) 8 | Beta 0.63 | 52 Weeks Range 173.26 - 237.99 | Updated Date 12/7/2025 |
52 Weeks Range 173.26 - 237.99 | Updated Date 12/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.99 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.31% | Operating Margin (TTM) -69.51% |
Management Effectiveness
Return on Assets (TTM) -0.2% | Return on Equity (TTM) -12.29% |
Valuation
Trailing PE - | Forward PE 72.46 | Enterprise Value 6556412753 | Price to Sales(TTM) 5.3 |
Enterprise Value 6556412753 | Price to Sales(TTM) 5.3 | ||
Enterprise Value to Revenue 6.39 | Enterprise Value to EBITDA 1490.09 | Shares Outstanding 19529890 | Shares Floating 17168071 |
Shares Outstanding 19529890 | Shares Floating 17168071 | ||
Percent Insiders 3.33 | Percent Institutions 93.11 |
Upturn AI SWOT
Madison Square Garden Sports Corp
Company Overview
History and Background
Madison Square Garden Sports Corp. (MSGS) was spun off from Madison Square Garden Entertainment Corp. in April 2020. The company owns and operates iconic sports properties, primarily focusing on professional sports teams and media properties. Its history is deeply intertwined with the legacy of Madison Square Garden, a legendary venue.
Core Business Areas
- Content and Media: The company's media and content segment includes MSG Networks, which broadcasts live sporting events, as well as original programming, news, and analysis. This segment aims to engage fans and monetize content through various distribution channels.
- Professional Sports Teams: MSGS owns and operates professional sports franchises, most notably the New York Knicks (NBA) and the New York Rangers (NHL). These teams are central to the company's brand and revenue generation through ticket sales, merchandise, and media rights.
- Venue Operations (Limited): While the company is primarily a sports and media entity, its ownership of teams is intrinsically linked to the Madison Square Garden arena. However, the direct venue operations and bookings are managed by its former parent company, Madison Square Garden Entertainment Corp.
Leadership and Structure
Madison Square Garden Sports Corp. is led by a management team responsible for the strategic direction and operational oversight of its sports franchises and media assets. The company is a publicly traded entity with a board of directors overseeing its governance. Key leadership roles typically include a Chief Executive Officer, Chief Financial Officer, and heads of various business units like media and team operations. The company's structure is designed to manage its sports properties and associated media rights effectively.
Top Products and Market Share
Key Offerings
- New York Knicks (NBA): The professional basketball team is a flagship asset. Revenue is generated through ticket sales, luxury suites, broadcast rights, sponsorships, and merchandise. Competitors include other NBA teams and entertainment options within the New York metropolitan area.
- New York Rangers (NHL): The professional ice hockey team is another core offering. Revenue streams are similar to the Knicks, including ticketing, media rights, sponsorships, and merchandise. Competitors are other NHL teams and regional entertainment alternatives.
- MSG Networks: This regional sports network provides live broadcasts of Knicks and Rangers games, along with other sports content and analysis. Revenue is derived from carriage fees paid by cable and satellite providers, as well as advertising. Competitors include other regional sports networks, national sports broadcasters, and streaming services.
Market Dynamics
Industry Overview
Madison Square Garden Sports Corp. operates within the professional sports and media industries. These sectors are characterized by high brand loyalty, significant media consumption, and substantial revenue generation from broadcast rights, sponsorships, and fan engagement. The industry is competitive, with teams and media properties vying for fan attention and advertising dollars.
Positioning
MSGS is positioned as a premier owner of iconic sports franchises in one of the world's largest media markets. Its deep connection to New York City and the Madison Square Garden brand provides a strong competitive advantage. The company benefits from the established fan bases of the Knicks and Rangers and the broadcast reach of MSG Networks.
Total Addressable Market (TAM)
The TAM for professional sports and sports media is vast, encompassing global viewership, advertising spend, and fan engagement. For MSGS, the TAM is primarily focused on the New York metropolitan area for live events and the broader US market for media consumption. The company is well-positioned to capture a significant portion of this TAM through its established properties and media platforms, though it operates within a highly competitive landscape.
Upturn SWOT Analysis
Strengths
- Ownership of globally recognized sports franchises (New York Knicks and New York Rangers).
- Strong brand recognition and historical significance tied to Madison Square Garden.
- Established regional sports network (MSG Networks) with consistent content.
- Prime geographic location in the New York metropolitan market.
- Loyal and passionate fan bases for its teams.
Weaknesses
- Dependence on the performance of its sports teams.
- High operating costs associated with professional sports franchises.
- Potential for increased competition from new media platforms and streaming services.
- Limited diversification outside of its core sports and media assets.
Opportunities
- Expansion of media rights and digital content offerings.
- Growth in sports betting and its impact on fan engagement.
- Leveraging data analytics to enhance fan experience and sponsorship value.
- Potential for strategic partnerships and collaborations.
- Exploiting new monetization strategies within the sports media landscape.
Threats
- Economic downturns impacting consumer discretionary spending on tickets and merchandise.
- Changes in media consumption habits and the decline of traditional cable subscriptions.
- Increased competition for broadcast rights.
- Player injuries and team underperformance affecting fan interest and revenue.
- Regulatory changes impacting the sports and media industries.
Competitors and Market Share
Key Competitors
- Liberty Media Corporation (LSXMK - Formula 1, other sports assets)
- Comcast Corporation (CMCSA - NBC Sports, Philadelphia Flyers)
- Sinclair Broadcast Group (SBGI - Regional Sports Networks)
- Other NBA and NHL team owners (e.g., Dolan Family for New York Rangers via previous separation, and other league teams)
Competitive Landscape
MSGS benefits from owning two of the most valuable sports franchises in major markets and a strong regional sports network. However, it faces intense competition from diversified media conglomerates with extensive sports portfolios, other league teams vying for fan attention and media rights, and emerging direct-to-consumer streaming platforms that are disrupting traditional media consumption. Its advantage lies in its iconic brands and established local presence.
Growth Trajectory and Initiatives
Historical Growth: MSGS's historical growth has been tied to the performance of its sports teams, the evolution of media rights deals, and the expansion of its media platforms. Growth in revenue has likely been driven by increasing media valuations and strong fan engagement in the New York market.
Future Projections: Future growth projections for MSGS would typically be based on analyst estimates, which consider factors like projected revenue from media rights renewals, team performance, sponsorship growth, and potential new media initiatives. Analysts often provide target prices and earnings forecasts.
Recent Initiatives: Recent initiatives could include investments in digital content creation, efforts to enhance fan engagement through technology, strategic partnerships, and exploring new revenue streams related to sports betting or e-sports. The company may also be focused on optimizing its media distribution strategy in a changing landscape.
Summary
Madison Square Garden Sports Corp. is a strong entity with iconic sports franchises and a robust media arm. Its main strengths lie in its brand recognition and the loyalty of its fan bases in the New York market. However, the company needs to remain agile to adapt to evolving media consumption habits and competition from new digital platforms. Its future success will depend on its ability to innovate in content delivery and fan engagement while managing the inherent volatility of sports team performance.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Industry Analysis Reports
- Investor Relations Websites
Disclaimers:
This JSON output is generated for informational purposes only and does not constitute financial advice. Data may be subject to change and may not be entirely up-to-date. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Madison Square Garden Sports Corp
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2015-10-01 | Executive Chairman & CEO Mr. James Lawrence Dolan | ||
Sector Communication Services | Industry Entertainment | Full time employees 514 | Website https://www.msgsports.com |
Full time employees 514 | Website https://www.msgsports.com | ||
Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League. Its other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League. It also operates the Madison Square Garden Training Center, a professional sports team performance center in Greenburgh. The company was formerly known as The Madison Square Garden Company. Madison Square Garden Sports Corp. was incorporated in 2015 and is based in New York, New York.
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