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Madison Square Garden Sports Corp (MSGS)


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Upturn Advisory Summary
10/21/2025: MSGS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $263.67
1 Year Target Price $263.67
4 | Strong Buy |
1 | Buy |
3 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.18% | Avg. Invested days 41 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.34B USD | Price to earnings Ratio - | 1Y Target Price 263.67 |
Price to earnings Ratio - | 1Y Target Price 263.67 | ||
Volume (30-day avg) 8 | Beta 0.76 | 52 Weeks Range 173.26 - 237.99 | Updated Date 10/21/2025 |
52 Weeks Range 173.26 - 237.99 | Updated Date 10/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.92 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.16% | Operating Margin (TTM) -11.11% |
Management Effectiveness
Return on Assets (TTM) 0.64% | Return on Equity (TTM) -12.29% |
Valuation
Trailing PE - | Forward PE 72.46 | Enterprise Value 6627268311 | Price to Sales(TTM) 5.14 |
Enterprise Value 6627268311 | Price to Sales(TTM) 5.14 | ||
Enterprise Value to Revenue 6.38 | Enterprise Value to EBITDA 872.24 | Shares Outstanding 19488096 | Shares Floating 17115191 |
Shares Outstanding 19488096 | Shares Floating 17115191 | ||
Percent Insiders 3.34 | Percent Institutions 88.14 |
Upturn AI SWOT
Madison Square Garden Sports Corp

Company Overview
History and Background
Madison Square Garden Sports Corp (MSGS) traces its roots back to the construction of the first Madison Square Garden in 1879. The current MSGS was formed in 2015 after the split of Madison Square Garden Company. The company has been involved in iconic sports franchises and entertainment venues.
Core Business Areas
- Professional Sports: Owns and operates professional sports teams, primarily the New York Knicks (NBA) and the New York Rangers (NHL).
- Entertainment: Generates revenue through broadcasting rights, sponsorships, ticket sales, merchandise, and in-arena advertising related to the sports teams.
Leadership and Structure
The leadership team includes key executives overseeing operations, finance, and strategy. The organizational structure is divided by team and functional areas.
Top Products and Market Share
Key Offerings
- New York Knicks: The New York Knicks are a professional basketball team in the NBA. Revenue comes from ticket sales, broadcasting rights, merchandise, and sponsorships. Competitors include other NBA teams. Market Share is measured by national popularity of the team.
- New York Rangers: The New York Rangers are a professional ice hockey team in the NHL. Revenue generation is similar to the Knicks. Competitors include other NHL teams. Market Share is measured by national popularity of the team.
Market Dynamics
Industry Overview
The sports industry is dynamic and influenced by broadcasting deals, fan engagement, player salaries, and economic conditions. Growth is driven by increasing media rights revenue and sponsorship opportunities.
Positioning
MSGS holds a strong position due to its ownership of high-profile teams in major markets. Its competitive advantage lies in its brand recognition and large fan base. MSGS faces intense competition for player talent and sponsorship deals.
Total Addressable Market (TAM)
The global sports market is estimated to be in the hundreds of billions of dollars. MSGS is positioned to capture a significant portion of this TAM through its teams and brand, but its market share is influenced by factors such as team performance and market trends.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Prime Location (New York City)
- Loyal Fan Base
- High Media Exposure
- Multiple Revenue Streams
Weaknesses
- Reliance on Team Performance
- High Player Salaries
- Sensitivity to Economic Downturns
- Litigation Risks
- Limited diversification outside sports
Opportunities
- Expansion of Media Rights
- Increased Sponsorship Opportunities
- Growth in Esports
- Development of New Revenue Streams
- International Expansion
Threats
- Changing Fan Preferences
- Increased Competition
- Economic Recessions
- Player Injuries
- Labor Disputes
Competitors and Market Share
Key Competitors
- Manchester United (MANU)
- Liberty Media (FWONA)
- Formula One Group (FWONK)
Competitive Landscape
MSGS competes with other sports franchises and entertainment companies for revenue and fan attention. Its advantages include its iconic teams and prime location, but it faces challenges from larger media companies and global sports brands.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by increases in media rights and sponsorship revenue.
Future Projections: Future growth projections depend on team performance, media rights negotiations, and expansion opportunities. Analyst estimates vary based on these factors.
Recent Initiatives: Recent initiatives include investments in arena upgrades, digital platforms, and new revenue streams.
Summary
Madison Square Garden Sports Corp boasts strong brand recognition and a loyal fanbase, primarily driven by the Knicks and Rangers. Its revenue is heavily influenced by team performance and media rights. Key challenges include managing player salaries and adapting to changing fan preferences. Future growth hinges on expanding media rights and new revenue streams, while closely watching for economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions are subject to change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Madison Square Garden Sports Corp
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2015-10-01 | Executive Chairman & CEO Mr. James Lawrence Dolan | ||
Sector Communication Services | Industry Entertainment | Full time employees 514 | Website https://www.msgsports.com |
Full time employees 514 | Website https://www.msgsports.com |
Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League. Its other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League. It also operates the Madison Square Garden Training Center, a professional sports team performance center in Greenburgh. The company was formerly known as The Madison Square Garden Company. Madison Square Garden Sports Corp. was incorporated in 2015 and is based in New York, New York.

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