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Upturn AI SWOT - About
MSGS 
Madison Square Garden Sports Corp (MSGS)
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Upturn Advisory Summary
08/14/2025: MSGS (1-star) is a SELL. SELL since 3 days. Profits (-5.88%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $256.8
1 Year Target Price $256.8
| 4 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.42% | Avg. Invested days 42 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.63B USD | Price to earnings Ratio - | 1Y Target Price 256.8 |
Price to earnings Ratio - | 1Y Target Price 256.8 | ||
Volume (30-day avg) 8 | Beta 0.77 | 52 Weeks Range 173.26 - 237.99 | Updated Date 08/15/2025 |
52 Weeks Range 173.26 - 237.99 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.92 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-12 | When - | Estimate -0.14 | Actual -0.07 |
Profitability
Profit Margin -2.16% | Operating Margin (TTM) -11.11% |
Management Effectiveness
Return on Assets (TTM) 0.64% | Return on Equity (TTM) -12.29% |
Valuation
Trailing PE - | Forward PE 72.46 | Enterprise Value 5667044144 | Price to Sales(TTM) 4.45 |
Enterprise Value 5667044144 | Price to Sales(TTM) 4.45 | ||
Enterprise Value to Revenue 5.45 | Enterprise Value to EBITDA 745.86 | Shares Outstanding 19488100 | Shares Floating 17142571 |
Shares Outstanding 19488100 | Shares Floating 17142571 | ||
Percent Insiders 3.19 | Percent Institutions 88.3 |
Upturn AI SWOT
Madison Square Garden Sports Corp
Company Overview
History and Background
Madison Square Garden Sports Corp (MSGS) was spun off from Madison Square Garden Entertainment Corp in 2020. It owns and operates professional sports teams, primarily in the New York metropolitan area. Its history is intertwined with the iconic Madison Square Garden arena.
Core Business Areas
- Sports Teams: Owns and operates professional sports teams, including the New York Knicks (NBA) and the New York Rangers (NHL).
- Media Rights: Generates revenue from broadcasting rights and media partnerships related to its sports teams.
- Merchandise and Sponsorships: Sells merchandise and secures sponsorships related to its sports teams.
Leadership and Structure
Executive Chairman and CEO: James L. Dolan. The organizational structure comprises distinct management teams for each sports franchise, reporting to a central corporate structure.
Top Products and Market Share
Key Offerings
- New York Knicks (NBA): A professional basketball team in the NBA. Generates revenue through ticket sales, media rights, merchandise, and sponsorships. Competitors: Other NBA teams (e.g., Brooklyn Nets, Boston Celtics).
- New York Rangers (NHL): A professional ice hockey team in the NHL. Generates revenue through ticket sales, media rights, merchandise, and sponsorships. Competitors: Other NHL teams (e.g., New Jersey Devils, New York Islanders).
Market Dynamics
Industry Overview
The professional sports industry is driven by fan engagement, media rights deals, and sponsorship opportunities. It's a highly competitive landscape with increasing focus on digital platforms and global reach.
Positioning
MSGS holds a prominent position in the sports industry, particularly in the New York market. Its competitive advantages include iconic brands (Knicks and Rangers) and a strong presence in a major media market.
Total Addressable Market (TAM)
The global sports market is estimated to be worth hundreds of billions of dollars. MSGS is positioned to capture a share of this TAM through its established teams and media deals.
Upturn SWOT Analysis
Strengths
- Iconic brands (Knicks and Rangers)
- Strong presence in the New York market
- Significant media rights revenue
- Established fan base
Weaknesses
- Dependence on team performance
- High player salaries
- Fluctuations in media rights deals
- Exposure to economic downturns
Opportunities
- Expansion of digital platforms and streaming services
- Growth of international markets
- Development of new revenue streams (e.g., eSports)
- Strategic acquisitions
Threats
- Competition from other sports and entertainment options
- Changes in consumer preferences
- Economic recession affecting fan spending
- Labor disputes
Competitors and Market Share
Key Competitors
- BSES
- FWONA
- MANU
Competitive Landscape
MSGS faces competition from other sports teams and entertainment companies for fan attention and revenue. Its competitive advantage lies in its iconic brands and presence in a major market.
Major Acquisitions
Counter Logic Gaming
- Year: 2017
- Acquisition Price (USD millions): 30
- Strategic Rationale: Expansion into the eSports market, targeting a younger demographic.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by media rights deals, ticket sales, and sponsorship revenue.
Future Projections: Future growth is projected to come from digital initiatives, international expansion, and new revenue streams.
Recent Initiatives: Focus on enhancing fan experience, expanding digital presence, and optimizing media partnerships.
Summary
Madison Square Garden Sports Corp benefits from iconic sports franchises and a prime market location. Dependence on team performance and economic conditions are key risks. Growth opportunities lie in digital expansion and new revenue streams. The company must navigate a competitive landscape while optimizing its financial performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Data may be limited or outdated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Madison Square Garden Sports Corp
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2015-10-01 | Executive Chairman & CEO Mr. James Lawrence Dolan | ||
Sector Communication Services | Industry Entertainment | Full time employees - | Website https://www.msgsports.com |
Full time employees - | Website https://www.msgsports.com | ||
Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League. Its other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League. It also operates the Madison Square Garden Training Center, a professional sports team performance center in Greenburgh. The company was formerly known as The Madison Square Garden Company. Madison Square Garden Sports Corp. was incorporated in 2015 and is based in New York, New York.
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