Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
MSGS 
Madison Square Garden Sports Corp (MSGS)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/16/2025: MSGS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $261.5
1 Year Target Price $261.5
| 4 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.21% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.07B USD | Price to earnings Ratio - | 1Y Target Price 261.5 |
Price to earnings Ratio - | 1Y Target Price 261.5 | ||
Volume (30-day avg) 8 | Beta 0.76 | 52 Weeks Range 173.26 - 237.99 | Updated Date 09/16/2025 |
52 Weeks Range 173.26 - 237.99 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.16% | Operating Margin (TTM) -11.11% |
Management Effectiveness
Return on Assets (TTM) 0.64% | Return on Equity (TTM) -12.29% |
Valuation
Trailing PE - | Forward PE 72.46 | Enterprise Value 6156523096 | Price to Sales(TTM) 4.88 |
Enterprise Value 6156523096 | Price to Sales(TTM) 4.88 | ||
Enterprise Value to Revenue 5.92 | Enterprise Value to EBITDA 810.28 | Shares Outstanding 19488100 | Shares Floating 17144493 |
Shares Outstanding 19488100 | Shares Floating 17144493 | ||
Percent Insiders 3.19 | Percent Institutions 88.42 |
Upturn AI SWOT
Madison Square Garden Sports Corp
Company Overview
History and Background
Madison Square Garden Sports Corp (MSGS) was formed as a spin-off from Madison Square Garden Entertainment Corp in 2020. It focuses on professional sports teams. MSG has a long history tied to the iconic Madison Square Garden arena, but the sports entity is relatively new.
Core Business Areas
- Professional Sports Teams: Owns and operates the New York Knicks (NBA) and New York Rangers (NHL).
- Team-Related Revenue: Includes ticket sales, media rights, sponsorships, merchandise, and food and beverage sales related to its teams.
Leadership and Structure
The company is led by a board of directors and a management team focused on sports operations and revenue generation.
Top Products and Market Share
Key Offerings
- New York Knicks (NBA): A professional basketball team. Market share is difficult to pinpoint directly, but revenue generation within the NBA landscape places them among the top franchises. Competitors include other NBA teams like the Los Angeles Lakers and Golden State Warriors.
- New York Rangers (NHL): A professional ice hockey team. Market share is difficult to pinpoint directly, but revenue generation within the NHL landscape places them among the top franchises. Competitors include other NHL teams like the Toronto Maple Leafs and Montreal Canadiens.
Market Dynamics
Industry Overview
The professional sports industry is driven by media rights, sponsorships, ticket sales, and merchandise. It's a mature industry with high barriers to entry.
Positioning
MSGS is positioned as a premium sports franchise owner, leveraging the iconic brands of the Knicks and Rangers. Its competitive advantage lies in its brand recognition and location in the large New York City market.
Total Addressable Market (TAM)
The global sports market is estimated to be in the hundreds of billions of dollars. MSGS captures a portion of this through revenue generation from its teams. They are positioned well given the value and brand recognition of the sports teams.
Upturn SWOT Analysis
Strengths
- Iconic brands (Knicks, Rangers)
- Location in the large New York City market
- High revenue generation potential
- Strong media rights deals
Weaknesses
- Team performance impacting revenue
- Reliance on key players
- High operating costs
- Dependence on media rights deals
Opportunities
- Expansion of media rights deals
- Increased sponsorship revenue
- Improved team performance
- Growth in esports
Threats
- Economic downturn affecting consumer spending
- Changing media consumption habits
- Labor disputes
- Competition from other entertainment options
Competitors and Market Share
Key Competitors
- BSE.OL
- TPG
- MNST
Competitive Landscape
MSGS benefits from its iconic brands and location, but faces competition from other sports franchises and entertainment options.
Growth Trajectory and Initiatives
Historical Growth: Historical growth depends on team performance and economic conditions.
Future Projections: Future growth is projected based on media rights deals, sponsorship revenue, and team performance.
Recent Initiatives: Recent initiatives focus on enhancing fan experience, expanding media rights deals, and improving team performance.
Summary
Madison Square Garden Sports Corp has two iconic sports teams that are recognized worldwide. The stock price is largely driven by the performance of the two sports teams and their individual talent. They need to focus on maintaining profitability through good management and smart financial decisions as well as ensure they can keep their ticket sales and advertisement revenue from dropping. MSG is highly reliant on media rights deals. Any shifts could significantly impact revenue.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Madison Square Garden Sports Corp
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2015-10-01 | Executive Chairman & CEO Mr. James Lawrence Dolan | ||
Sector Communication Services | Industry Entertainment | Full time employees 514 | Website https://www.msgsports.com |
Full time employees 514 | Website https://www.msgsports.com | ||
Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League. Its other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League. It also operates the Madison Square Garden Training Center, a professional sports team performance center in Greenburgh. The company was formerly known as The Madison Square Garden Company. Madison Square Garden Sports Corp. was incorporated in 2015 and is based in New York, New York.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.