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Upturn AI SWOT - About
MTN 
Vail Resorts Inc (MTN)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
08/28/2025: MTN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $181.09
1 Year Target Price $181.09
| 3 | Strong Buy |
| 1 | Buy |
| 7 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.6% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.09B USD | Price to earnings Ratio 20.87 | 1Y Target Price 181.09 |
Price to earnings Ratio 20.87 | 1Y Target Price 181.09 | ||
Volume (30-day avg) 12 | Beta 0.9 | 52 Weeks Range 128.03 - 191.75 | Updated Date 08/29/2025 |
52 Weeks Range 128.03 - 191.75 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 5.45% | Basic EPS (TTM) 7.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.81% | Operating Margin (TTM) 44.07% |
Management Effectiveness
Return on Assets (TTM) 5.97% | Return on Equity (TTM) 24.16% |
Valuation
Trailing PE 20.87 | Forward PE 22.99 | Enterprise Value 8578899140 | Price to Sales(TTM) 2.06 |
Enterprise Value 8578899140 | Price to Sales(TTM) 2.06 | ||
Enterprise Value to Revenue 2.89 | Enterprise Value to EBITDA 9.78 | Shares Outstanding 37152400 | Shares Floating 36663106 |
Shares Outstanding 37152400 | Shares Floating 36663106 | ||
Percent Insiders 1.42 | Percent Institutions 111.76 |
Upturn AI SWOT
Vail Resorts Inc
Company Overview
History and Background
Vail Resorts Inc. was founded in 1957 with the opening of Vail Mountain in Colorado. Over the years, it has grown through strategic acquisitions and development to become the leading mountain resort operator in North America.
Core Business Areas
- Mountain Resorts: This segment owns and operates mountain resorts and urban ski areas, providing lift access, ski and snowboard lessons, dining, and retail services.
- Lodging: This segment owns and/or manages a portfolio of hotels and condominiums near its resorts, providing accommodations to guests.
- Real Estate: This segment focuses on the development and sale of real estate properties located at or near the company's resorts.
Leadership and Structure
Kirsten Lynch is the Chief Executive Officer. The company has a board of directors overseeing strategic direction and key management decisions. Operates under a traditional hierarchical corporate structure.
Top Products and Market Share
Key Offerings
- Epic Pass: A season pass providing access to Vail Resorts' owned and partner resorts. The Epic Pass has over 2.3 million pass holders and is a significant driver of revenue and resort visitation. Competitors include Ikon Pass by Alterra Mountain Company.
- Lift Tickets: Individual tickets for access to Vail Resorts' mountains. Revenue varies based on location and seasonality. Competitors: Individual resort lift tickets offered by other ski areas.
- Lodging: Hotel and condo accommodations across Vail Resorts properties. Competitors: independent Hotels and Rental Properties close to Vail Resort.
Market Dynamics
Industry Overview
The mountain resort industry is driven by factors such as snow conditions, economic conditions, consumer preferences, and demographics. It faces challenges related to climate change, seasonality, and competition.
Positioning
Vail Resorts is the dominant player in the North American mountain resort market, leveraging its scale, brand recognition, and Epic Pass to attract a large customer base. The company's competitive advantage lies in its extensive resort network and loyal customer base.
Total Addressable Market (TAM)
The global adventure tourism market, including ski resorts, is estimated at hundreds of billions of dollars. Vail Resorts is positioned to capture a significant portion of this market through its premier resort offerings and loyalty programs.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Resort Network
- Successful Epic Pass Program
- High-Quality Guest Experience
- Strong Financial Performance
Weaknesses
- High Operating Costs
- Seasonality
- Dependence on Weather Conditions
- Potential for Negative PR from Operational Issues
- High reliance on travel and tourism industry
Opportunities
- Expansion into New Geographic Markets
- Development of New Resort Amenities and Activities
- Strategic Partnerships with Other Travel and Hospitality Companies
- Increased Focus on Sustainable Tourism
- Growth in luxury travel market
Threats
- Climate Change
- Economic Downturns
- Increased Competition
- Changes in Consumer Preferences
- Geopolitical Instability
- Rising Insurance Costs
Competitors and Market Share
Key Competitors
- MTN
- POW
Competitive Landscape
Vail Resorts benefits from its scale, brand recognition, and Epic Pass program, but faces competition from other resort operators and independent ski areas. Alterra Mountain company, with the Ikon Pass, are large competitors.
Major Acquisitions
Park City Mountain Resort
- Year: 2014
- Acquisition Price (USD millions): 182.5
- Strategic Rationale: Expanded Vail Resorts' presence in Utah and added a large, popular resort to its portfolio.
Growth Trajectory and Initiatives
Historical Growth: Vail Resorts has grown significantly through acquisitions and organic growth, expanding its resort network and customer base.
Future Projections: Analyst projections for Vail Resorts' future growth vary, but generally anticipate continued growth driven by the Epic Pass program and strategic investments.
Recent Initiatives: Recent initiatives include investments in resort infrastructure, expansion of the Epic Pass program, and sustainability initiatives.
Summary
Vail Resorts is a strong player in the mountain resort industry, benefiting from its dominant market position and successful Epic Pass program. However, it faces challenges related to climate change, seasonality, and economic conditions. Strategic investments in resort infrastructure and sustainability initiatives will be important for future growth. Monitoring competitor actions, like Alterra, is important as well.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC, Investor Relations)
- Market research reports
- Analyst estimates
- Press releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Always conduct your own research and consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vail Resorts Inc
Exchange NYSE | Headquaters Broomfield, CO, United States | ||
IPO Launch date 1997-02-03 | CEO & Executive Chairman Mr. Robert A. Katz | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 7600 | Website https://www.vailresorts.com |
Full time employees 7600 | Website https://www.vailresorts.com | ||
Vail Resorts, Inc., through its subsidiaries, operates mountain resorts and regional ski areas in the United States and internationally. It operates through three segments: Mountain, Lodging, and Real Estate. The Mountain segment operates destination mountain resorts and regional ski areas. This segment is also involved in the ancillary activities, including ski school, dining, and retail/rental operations, as well as real estate brokerage activities. The Lodging segment owns and/or manages various luxury hotels and condominiums under the RockResorts brand; other lodging properties; various condominiums located in proximity to the company's mountain resorts; destination resorts; and golf courses, as well as offers resort ground transportation services. This segment operates owned and managed hotel and condominium units. The Real Estate segment owns, develops, and sells real estate properties. The company was founded in 1962 and is based in Broomfield, Colorado.
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