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Upturn AI SWOT - About
PLAYSTUDIOS Inc (MYPSW)
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Upturn Advisory Summary
09/15/2025: MYPSW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -58.6% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.91 | 52 Weeks Range 0.01 - 0.04 | Updated Date 06/7/2025 |
52 Weeks Range 0.01 - 0.04 | Updated Date 06/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.3% | Operating Margin (TTM) -2.24% |
Management Effectiveness
Return on Assets (TTM) -1.4% | Return on Equity (TTM) -11.64% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 88712051 |
Shares Outstanding - | Shares Floating 88712051 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
PLAYSTUDIOS Inc
Company Overview
History and Background
PLAYSTUDIOS Inc. was founded in 2011. It focuses on developing and operating free-to-play casino games for mobile and social platforms, rewarding players with real-world benefits.
Core Business Areas
- Mobile Games Development and Operations: PLAYSTUDIOS develops and operates free-to-play mobile casino games. Revenue is generated from in-app purchases.
- playAWARDS Platform: Offers real-world rewards from various partners to players based on their in-game achievements and loyalty.
Leadership and Structure
Andrew Pascal serves as CEO. The company operates with a structured management team across various departments including game development, marketing, and operations.
Top Products and Market Share
Key Offerings
- myVEGAS Slots: A popular free-to-play mobile slots game that allows players to earn real-world rewards. Market share is estimated around 15% of the social casino gaming market. Competitors include Zynga and Scientific Games.
- myVEGAS Blackjack: A free-to-play blackjack game with real-world rewards. Competitors include other social casino game developers like KamaGames.
- POP! Slots: A free-to-play slots game featuring virtual versions of real-world casinos. Competitors include Big Fish Games and Playtika.
Market Dynamics
Industry Overview
The social casino gaming market is a large and growing market driven by mobile adoption and engagement. The industry is highly competitive with numerous players.
Positioning
PLAYSTUDIOS Inc. is positioned as a leading provider of free-to-play casino games with a rewards program, differentiating it from competitors.
Total Addressable Market (TAM)
The TAM for social casino gaming is estimated to be over $7 billion. PLAYSTUDIOS is positioned to capture a portion of this market with its reward-based gaming.
Upturn SWOT Analysis
Strengths
- Established brand in social casino gaming
- Unique rewards program (playAWARDS)
- Strong player loyalty
- Diversified game portfolio
Weaknesses
- Reliance on in-app purchases
- Vulnerability to changes in mobile gaming trends
- High marketing costs
- Limited geographic diversification
Opportunities
- Expansion into new geographic markets
- Development of new game genres
- Partnerships with additional reward providers
- Acquisition of complementary businesses
Threats
- Increased competition in social casino gaming
- Changes in platform policies (Apple, Google)
- Economic downturn impacting consumer spending
- Regulatory changes impacting social gaming
Competitors and Market Share
Key Competitors
- ZNGA
- PLTK
- SGMS
Competitive Landscape
PLAYSTUDIOS' advantage lies in its playAWARDS platform. Disadvantages include higher marketing costs and dependence on a few key titles and in-app purchases.
Major Acquisitions
akumama
- Year: 2021
- Acquisition Price (USD millions): 38.1
- Strategic Rationale: Expand its portfolio of social casino games.
Growth Trajectory and Initiatives
Historical Growth: Unable to provide since it is a private company
Future Projections: Unable to provide since it is a private company
Recent Initiatives: Recent initiatives include expanding partnerships for the playAWARDS platform and launching new game features.
Summary
PLAYSTUDIOS is a key player in the social casino gaming market, bolstered by its unique playAWARDS platform. While the rewards program boosts player loyalty, they face challenges in competitive pressure and reliance on in-app revenue. Expansion into new genres and markets can diversify revenue, though shifting gaming trends remain a significant risk. They have a good position due to the rewards program but need to diversify and innovate to maintain long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Market Analysis
- SEC Filings of Competitors
Disclaimers:
Data and analysis are based on available information and estimates. Accuracy cannot be guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PLAYSTUDIOS Inc
Exchange NASDAQ | Headquaters Las Vegas, NV, United States | ||
IPO Launch date 2020-12-15 | Co-Founder, Chairman & CEO Mr. Andrew S. Pascal | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 556 | Website https://playstudios.com |
Full time employees 556 | Website https://playstudios.com | ||
PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company operates in two segments, playGAMES and playAWARDS. Its game portfolio includes a diverse range of titles, such as social casino, card, and puzzle games under the myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, POP! Slots, myVEGAS Bingo, MGM Slots Live, Tetris, Solitaire, Jumbline 2, Spider Solitaire, Sudoku, and Mahjong names. The company also offers loyalty programs for the games industry. PLAYSTUDIOS, Inc. was founded in 2011 and is headquartered in Las Vegas, Nevada.
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