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Upturn AI SWOT - About
PLAYSTUDIOS Inc (MYPSW)
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Upturn Advisory Summary
06/30/2025: MYPSW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0
1 Year Target Price $0
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -58.6% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.91 | 52 Weeks Range 0.01 - 0.04 | Updated Date 06/7/2025 |
52 Weeks Range 0.01 - 0.04 | Updated Date 06/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.3% | Operating Margin (TTM) -2.24% |
Management Effectiveness
Return on Assets (TTM) -1.4% | Return on Equity (TTM) -11.64% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 88712051 |
Shares Outstanding - | Shares Floating 88712051 | ||
Percent Insiders - | Percent Institutions - |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
PLAYSTUDIOS Inc
Company Overview
History and Background
PLAYSTUDIOS Inc. was founded in 2011. It focuses on developing and publishing free-to-play casino games. PLAYSTUDIOS differentiates itself by offering real-world rewards through its loyalty platform.
Core Business Areas
- Mobile Gaming: Develops and publishes free-to-play casino games on mobile platforms.
- Loyalty Platform: Offers real-world rewards to players through partnerships with hospitality, entertainment, and leisure brands.
Leadership and Structure
Andrew Pascal is the CEO and Founder. The company has a board of directors and a typical corporate structure with departments for game development, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- myVEGAS Slots: A popular mobile slots game that offers real-world rewards. Competitors include Slotomania (Playtika), Cashman Casino (Aristocrat), and Jackpot Party Casino (SciPlay). It is difficult to have an accurate value for the market share of myVEGAS Slots due to limited direct data disclosure.
- myKONAMI Slots: Another mobile slots game themed around KONAMI's casino games, offering real-world rewards. Competitors include Slotomania (Playtika), Cashman Casino (Aristocrat), and Jackpot Party Casino (SciPlay). It is difficult to have an accurate value for the market share of myKONAMI Slots due to limited direct data disclosure.
- POP! Slots: A mobile slots game featuring MGM Resorts properties and offering real-world rewards. Competitors include Slotomania (Playtika), Cashman Casino (Aristocrat), and Jackpot Party Casino (SciPlay). It is difficult to have an accurate value for the market share of POP! Slots due to limited direct data disclosure.
Market Dynamics
Industry Overview
The social casino gaming industry is competitive and growing, driven by increased mobile usage and the appeal of free-to-play games. The industry is subject to changing regulations and consumer preferences.
Positioning
PLAYSTUDIOS differentiates itself through its loyalty program, offering real-world rewards which create a unique value proposition. The company focuses on free-to-play casino games, competing with other social casino game developers.
Total Addressable Market (TAM)
The global social casino market is estimated to be valued between $6 billion to $8 billion. PLAYSTUDIOS is positioned to capture a share of this market through its established games and loyalty program.
Upturn SWOT Analysis
Strengths
- Unique loyalty program offering real-world rewards
- Established portfolio of popular social casino games
- Partnerships with well-known hospitality and entertainment brands
- Experienced management team
Weaknesses
- Reliance on a limited number of games for revenue
- High marketing costs associated with acquiring and retaining users
- Competition in the crowded social casino market
- Vulnerability to changes in platform policies (e.g., Apple App Store, Google Play Store)
Opportunities
- Expansion into new game genres and platforms
- Increased penetration of the loyalty program into new geographic markets
- Acquisition of complementary game studios or technologies
- Further development of its loyalty program with additional partners
Threats
- Increased competition from established and emerging social casino game developers
- Changes in regulations affecting social casino games and loyalty programs
- Economic downturns impacting consumer spending on entertainment
- Negative publicity or reputational damage related to the loyalty program or games
Competitors and Market Share
Key Competitors
- PLTK
- SCPL
- ARISTOCRAT.ASX
Competitive Landscape
PLAYSTUDIOS' key advantage is its loyalty program, which differentiates it from competitors. However, it faces stiff competition from larger companies with greater resources.
Major Acquisitions
WonderBlocks, Inc.
- Year: 2021
- Acquisition Price (USD millions): 76.5
- Strategic Rationale: Expanded playSTUDIOSu2019 portfolio of free-to-play puzzle games and added a talented development team.
Growth Trajectory and Initiatives
Historical Growth: Growth was driven by user acquisition and engagement in its existing games and loyalty program before it went private.
Future Projections: Future projections are difficult to estimate as the company is now private.
Recent Initiatives: Recent initiatives likely focus on expanding the loyalty program and developing new game content before it went private
Summary
PLAYSTUDIOS differentiated itself through its loyalty program but faced competition from larger players. The loyalty program effectively attracted and retained players. The company needed to expand its game portfolio to reduce reliance on a few titles and ensure sustained growth. The company was acquired in 2024 and is now a private entity.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research reports
- Public news sources
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may not be precise. The analysis is based on publicly available information and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PLAYSTUDIOS Inc
Exchange NASDAQ | Headquaters Las Vegas, NV, United States | ||
IPO Launch date 2020-12-15 | Co-Founder, Chairman & CEO Mr. Andrew S. Pascal | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 556 | Website https://playstudios.com |
Full time employees 556 | Website https://playstudios.com | ||
PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company operates in two segments, playGAMES and playAWARDS. Its game portfolio includes a diverse range of titles, such as social casino, card, and puzzle games under the myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, POP! Slots, myVEGAS Bingo, MGM Slots Live, Tetris, Solitaire, Jumbline 2, Spider Solitaire, Sudoku, and Mahjong names. The company also offers loyalty programs for the games industry. PLAYSTUDIOS, Inc. was founded in 2011 and is headquartered in Las Vegas, Nevada.
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