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Upturn AI SWOT - About
PLAYSTUDIOS Inc (MYPSW)
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Upturn Advisory Summary
08/28/2025: MYPSW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -58.6% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.91 | 52 Weeks Range 0.01 - 0.04 | Updated Date 06/7/2025 |
52 Weeks Range 0.01 - 0.04 | Updated Date 06/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.3% | Operating Margin (TTM) -2.24% |
Management Effectiveness
Return on Assets (TTM) -1.4% | Return on Equity (TTM) -11.64% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 88712051 |
Shares Outstanding - | Shares Floating 88712051 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
PLAYSTUDIOS Inc
Company Overview
History and Background
PLAYSTUDIOS Inc, founded in 2011, is a mobile game developer specializing in casino-style games. Initially focused on Facebook games, it transitioned to mobile platforms, achieving significant growth through strategic partnerships and acquisitions.
Core Business Areas
- Social Casino Games: PLAYSTUDIOS' core business centers around developing and operating free-to-play social casino games on mobile and social platforms. These games simulate the experience of playing in a real-world casino, without involving real money gambling.
- playAWARDS: This is the loyalty platform where players can earn real-world rewards (e.g., hotel stays, dining credits, show tickets) for their in-game activity.
Leadership and Structure
Andrew Pascal serves as the CEO. The company has a hierarchical structure with various departments including game development, marketing, and operations. Prior to June 2021 PLAYSTUDIOS was a publicly traded special purpose acquisition company. As of June 2021, PSAC merged with and changed its name to PLAYSTUDIOS, Inc. Its Class A common stock and warrants trade on the Nasdaq Global Market under the symbols 'MYPS' and 'MYPSW', respectively.
Top Products and Market Share
Key Offerings
- myVEGAS Slots: A leading social casino slot game that allows players to earn real-world rewards through the playAWARDS platform. Competitors include SciPlay (SGMS) and Huuuge Games (HUUGE). Revenue data for individual games is not publicly disaggregated.
- myVEGAS Blackjack: Another popular title enabling users to earn real-world rewards while playing Blackjack. Competitors are largely the same as myVEGAS slots.
- POP! Slots: Simulates the experience of real MGM casino slots and lets players earn rewards, similar to myVEGAS. Competitors are largely the same as myVEGAS slots.
- Kingdom Boss: Developed by acquired studio Brainium, Kingdom Boss is a casual RPG title.
Market Dynamics
Industry Overview
The social casino gaming market is a large and competitive segment within the broader mobile gaming industry. It's characterized by increasing user adoption, driven by the accessibility of mobile devices and the inherent appeal of casino-style games. Key growth drivers include cross-platform play, evolving game features, and targeted marketing efforts.
Positioning
PLAYSTUDIOS differentiates itself through its playAWARDS platform, offering a unique value proposition by allowing players to redeem in-game loyalty points for real-world rewards at partner casinos, resorts, and entertainment venues. This platform provides PLAYSTUDIOS with a competitive edge by increasing player engagement and retention.
Total Addressable Market (TAM)
The social casino gaming market is estimated to be worth billions of dollars annually. PLAYSTUDIOS is positioned to capture a significant portion of this TAM through its established presence, innovative playAWARDS program, and ongoing development of new game titles.
Upturn SWOT Analysis
Strengths
- Unique playAWARDS loyalty platform
- Established portfolio of popular social casino games
- Strong brand recognition within the social casino market
- Strategic partnerships with leading hospitality and entertainment companies
- Experienced management team
Weaknesses
- Reliance on social casino genre (lack of diversification)
- Vulnerability to changes in platform policies (e.g., Facebook, Apple, Google)
- Competition from larger gaming companies with greater resources
- Dependency on the success of the playAWARDS program
- Relatively small number of total games
Opportunities
- Expansion of the playAWARDS program to new partners and markets
- Development of new game titles in adjacent genres
- Acquisition of complementary gaming studios or technologies
- Increased focus on international markets
- Leveraging data analytics to improve player engagement and monetization
Threats
- Increasing competition from established and emerging social casino game developers
- Changes in consumer preferences and gaming trends
- Potential regulatory changes affecting social casino games
- Economic downturns impacting consumer spending
- Data security breaches or privacy concerns
Competitors and Market Share
Key Competitors
- SGMS
- HUUGE
- ZNGA
Competitive Landscape
PLAYSTUDIOS' strengths lie in its loyalty program, but it faces stiff competition from larger companies with greater resources and broader game portfolios. Diversification and international expansion are key to improving their competitive positioning.
Major Acquisitions
Brainium
- Year: 2020
- Acquisition Price (USD millions): 70
- Strategic Rationale: Acquisition of Brainium provides expertise in a casual game space, expanding the game title and genre.
Growth Trajectory and Initiatives
Historical Growth: PLAYSTUDIOS has grown substantially since its founding. Acquisitions have played an important role. The company has invested in broadening game types beyond the social casino space.
Future Projections: Analyst projections are subject to change, it is recommended to research independently. The company has been improving its profitability in recent years. However, headwinds exist in the mobile gaming sector.
Recent Initiatives: PLAYSTUDIOS has focused on expanding its playAWARDS program, launching new game titles, and exploring opportunities in emerging markets. Acquisition of Brainium Studios in 2020 expanded their expertise in causal titles.
Summary
PLAYSTUDIOS is a social casino game developer with a unique loyalty program that gives it a competitive advantage. It is profitable. The company needs to diversify its game portfolio and expand internationally to mitigate risks and drive future growth. Increasing competition in the social casino market and platform policy changes pose potential challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Company website
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change. Investment decisions should be made based on independent research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PLAYSTUDIOS Inc
Exchange NASDAQ | Headquaters Las Vegas, NV, United States | ||
IPO Launch date 2020-12-15 | Co-Founder, Chairman & CEO Mr. Andrew S. Pascal | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 556 | Website https://playstudios.com |
Full time employees 556 | Website https://playstudios.com | ||
PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company operates in two segments, playGAMES and playAWARDS. Its game portfolio includes a diverse range of titles, such as social casino, card, and puzzle games under the myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, POP! Slots, myVEGAS Bingo, MGM Slots Live, Tetris, Solitaire, Jumbline 2, Spider Solitaire, Sudoku, and Mahjong names. The company also offers loyalty programs for the games industry. PLAYSTUDIOS, Inc. was founded in 2011 and is headquartered in Las Vegas, Nevada.
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