Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
MYSZ 
My Size Inc (MYSZ)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: MYSZ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3
1 Year Target Price $3
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -77.03% | Avg. Invested days 33 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 3.88M USD | Price to earnings Ratio - | 1Y Target Price 3 |
Price to earnings Ratio - | 1Y Target Price 3 | ||
Volume (30-day avg) 1 | Beta -0.18 | 52 Weeks Range 1.01 - 9.40 | Updated Date 08/15/2025 |
52 Weeks Range 1.01 - 9.40 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -59.82% | Operating Margin (TTM) -71.67% |
Management Effectiveness
Return on Assets (TTM) -26.77% | Return on Equity (TTM) -82.58% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 412845 | Price to Sales(TTM) 0.57 |
Enterprise Value 412845 | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 0.06 | Enterprise Value to EBITDA 0.13 | Shares Outstanding 3103080 | Shares Floating 2990279 |
Shares Outstanding 3103080 | Shares Floating 2990279 | ||
Percent Insiders 4.54 | Percent Institutions 0.62 |
Upturn AI SWOT
My Size Inc
Company Overview
History and Background
My Size, Inc. (MYSZ) was founded in 2014 and is headquartered in Airport City, Israel. The company develops and markets measurement technologies utilizing smartphone sensors. They focus on solutions for apparel sizing and DIY measurement.
Core Business Areas
- Apparel Measurement: Provides solutions that enable consumers to accurately measure themselves using their smartphones for online clothing purchases.
- DIY & Home Improvement Measurement: Offers measurement tools for the DIY and home improvement markets, allowing users to measure spaces and objects using their smartphones.
- E-commerce Solutions: Integrates its measurement technologies into e-commerce platforms to reduce returns and improve customer satisfaction.
Leadership and Structure
Ronen Luzon is the Chief Executive Officer. The company has a board of directors and operates with a structure typical of a publicly-traded technology company.
Top Products and Market Share
Key Offerings
- MySizeID: A smartphone app that uses proprietary algorithms to help consumers find the right clothing size when shopping online. It reduces returns due to incorrect sizing. Competitors include other sizing recommendation technologies offered by companies such as Bold Metrics and Fits.me. Market share data is not readily available, but the company is a smaller player in the overall sizing technology market. Revenue data is not publicly segmented by product.
- SizeUp: A smartphone-based measuring tape app designed for DIY and home improvement projects. Competitors include traditional measuring tapes and other digital measurement apps from companies like Google (Measure App) and Apple (Measure App). Market share data is not readily available; they are competing in a broad market with many free or low-cost options. Revenue data is not publicly segmented by product.
Market Dynamics
Industry Overview
The apparel and DIY industries are increasingly adopting digital solutions to improve the customer experience and reduce operational costs. E-commerce growth is a significant driver.
Positioning
My Size Inc is positioned as a technology provider focused on measurement solutions. Its competitive advantage lies in its proprietary algorithms and integration capabilities.
Total Addressable Market (TAM)
The total addressable market for digital measurement solutions in apparel and DIY is estimated to be in the billions of dollars. My Size Inc. is targeting specific segments within these large markets, aiming to capture a portion of the market share through its specialized technology.
Upturn SWOT Analysis
Strengths
- Proprietary measurement algorithms
- Mobile-based technology
- Potential for integration with e-commerce platforms
- Focus on reducing returns in online retail
Weaknesses
- Limited brand recognition
- Small market share
- Dependence on smartphone technology adoption
- Financial instability
Opportunities
- Growing e-commerce market
- Increasing demand for personalized shopping experiences
- Partnerships with retailers and brands
- Expansion into new markets and applications
Threats
- Competition from larger technology companies
- Changing consumer preferences
- Technological advancements rendering current solutions obsolete
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- BOLD
- FIT:CA
Competitive Landscape
My Size Inc faces competition from larger, well-established companies in the technology and retail sectors. Its advantage lies in its specialized focus, but its disadvantages include limited resources and brand recognition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, reflecting challenges in market adoption and profitability.
Future Projections: Future projections depend on the company's ability to secure partnerships and grow its market share. Analyst estimates are highly speculative due to the company's volatility.
Recent Initiatives: Recent initiatives include partnerships with apparel brands and retailers to integrate MySizeID and expansion into new markets.
Summary
My Size Inc. is a small technology company with innovative measurement solutions but faces challenges in market adoption, profitability, and competition. While partnerships and market expansion present opportunities, financial instability and reliance on external funding pose risks. The company's success hinges on securing strategic alliances and proving the value proposition of its technology to consumers and businesses.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Press releases
- Industry reports
- Financial databases
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data may be estimated due to limited availability. Forward-looking statements are subject to risks and uncertainties.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About My Size Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2016-07-25 | Founder, CEO & Director Mr. Ronen Luzon | ||
Sector Technology | Industry Software - Application | Full time employees 13 | Website https://mysizeid.com |
Full time employees 13 | Website https://mysizeid.com | ||
My Size, Inc., an omnichannel e-commerce platform, provides AI-driven software as a service measurement solution for fashion ecommerce companies in Israel and Spain. It operates through Fashion and Equipment E-Commerce Platform, and SaaS Based Innovative Artificial Intelligence Driven Measurement Solutions segments. The company offers Size Form, which generates accurate measurements to find proper fitting clothes and accessories; First Look Smart Mirror and Bring Your Own Device, a solution for brick and mortar stores that allows customers to filter the whole physical store by their size and fit; Smart Catalogue, a solution that suggests the launch of new sizes, detects new product niches, and allows brands to adapt their assortment to their customer base; and True Feedback solution, a Go-To-market solution to fine-tune the customer experience offered to fashion buyers, both online and offline. It also provides Naiz Fit, which offers SaaS technology solutions that solve size and fit issues, and AI solutions for smarter design through data driven decisions; and Orgad, an online retailer. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014. My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.