Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
MYSZ 
My Size Inc (MYSZ)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/22/2025: MYSZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -82.95% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/22/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 3.00M USD | Price to earnings Ratio - | 1Y Target Price 3 |
Price to earnings Ratio - | 1Y Target Price 3 | ||
Volume (30-day avg) 2497808 | Beta 0.1 | 52 Weeks Range 1.01 - 9.40 | Updated Date 04/25/2025 |
52 Weeks Range 1.01 - 9.40 | Updated Date 04/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.28 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -48.38% | Operating Margin (TTM) -91.62% |
Management Effectiveness
Return on Assets (TTM) -21.74% | Return on Equity (TTM) -68.62% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -1604967 | Price to Sales(TTM) 0.37 |
Enterprise Value -1604967 | Price to Sales(TTM) 0.37 | ||
Enterprise Value to Revenue 0.23 | Enterprise Value to EBITDA 0.13 | Shares Outstanding 2040160 | Shares Floating 1985264 |
Shares Outstanding 2040160 | Shares Floating 1985264 | ||
Percent Insiders 9.35 | Percent Institutions 1.75 |
Analyst Ratings
Rating 4 | Target Price 5 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
My Size Inc
Company Overview
History and Background
My Size, Inc. was founded in 2007. It focuses on developing and marketing size measurement solutions that leverage smartphone technology. Initially focused on apparel, it has expanded into other sectors requiring accurate sizing solutions.
Core Business Areas
- Retail Solutions: Provides mobile-based measurement solutions for apparel retailers to reduce returns and improve customer satisfaction.
- DIY & Home Improvement Solutions: Offers measurement tools for the DIY and home improvement markets, allowing users to accurately measure spaces and materials.
- Shipping & Logistics Solutions: Focuses on dimensioning solutions for the logistics industry, aiming to optimize space utilization and reduce shipping costs.
Leadership and Structure
The leadership team includes CEO Ronen Luzon. The organizational structure is typical of a small technology company, with departments for product development, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- MySizeID: A mobile app that allows users to measure their body dimensions using their smartphone camera to obtain clothing size recommendations. Competitors include Virtusize and Fits.me. Market share data is difficult to ascertain for this niche market segment due to the varying solution offerings and focus.
- BoxSizeID: A dimensioning solution that enables users to measure package dimensions using their smartphone, mainly targeting logistics and e-commerce businesses. Competitors include Cubetape and Parcelscan. Market share data is not readily available.
- SizeUp: A mobile measurement tool designed for home improvement and DIY projects, providing accurate room and object dimensions. Competitors include MeasureKit and ARuler. Market share data is not readily available.
Market Dynamics
Industry Overview
The market for mobile measurement solutions is growing, driven by the increasing adoption of e-commerce and the need for accurate sizing and dimensioning in various industries. AI and AR technologies are major growth drivers.
Positioning
My Size Inc. is positioned as a provider of mobile-first measurement solutions across multiple verticals, targeting both B2C and B2B markets. Its competitive advantage lies in its patented algorithms and ease of use.
Total Addressable Market (TAM)
The total addressable market is estimated to be in the billions of dollars, encompassing retail, logistics, and home improvement. My Size Inc. is positioned to capture a small segment of this TAM, targeting specific niche applications.
Upturn SWOT Analysis
Strengths
- Patented measurement technology
- Mobile-first approach
- Multiple application verticals
- Scalable business model
Weaknesses
- Limited brand awareness
- Small market share
- Reliance on smartphone technology
- History of operating losses
Opportunities
- Growing e-commerce market
- Increasing demand for accurate sizing solutions
- Partnerships with major retailers and logistics providers
- Expansion into new geographic markets
Threats
- Competition from larger companies
- Changing consumer preferences
- Technological obsolescence
- Economic downturn
Competitors and Market Share
Key Competitors
- VIRT
- AMZN
- GOOG
Competitive Landscape
My Size Inc. faces competition from both established technology companies and smaller startups. Its advantages include patented technology and a focus on mobile solutions. Disadvantages include limited resources and brand awareness compared to larger competitors.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid growth followed by periods of stagnation. Revenue has generally trended upwards, but profitability remains a challenge.
Future Projections: Analyst estimates are not readily available in this context. Future growth will depend on the company's ability to execute its strategic plan, secure partnerships, and expand into new markets.
Recent Initiatives: Recent initiatives include focusing on strategic partnerships and expanding product offerings within the logistics and home improvement segments.
Summary
My Size Inc. is a technology company that has measurement technologies and is positioned in a growing market. While the company's tech is promising and scalable, its financials are weak. To succeed, My Size Inc needs to strengthen brand recognition and scale with strategic partnerships.
Similar Companies
AMZN
Amazon.com Inc
AMZN
Amazon.com Inc
GOOG
Alphabet Inc Class C
GOOG
Alphabet Inc Class C
SNAP
Snap Inc
SNAP
Snap Inc
VIRT
Virtu Financial Inc
VIRT
Virtu Financial Inc
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Press Releases
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share estimates are approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About My Size Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2016-07-25 | Founder, CEO & Director Mr. Ronen Luzon | ||
Sector Technology | Industry Software - Application | Full time employees 13 | Website https://mysizeid.com |
Full time employees 13 | Website https://mysizeid.com | ||
My Size, Inc., an omnichannel e-commerce platform, provides AI-driven software as a service measurement solution for fashion ecommerce companies in Israel and Spain. It operates through Fashion and Equipment E-Commerce Platform, and SaaS Based Innovative Artificial Intelligence Driven Measurement Solutions segments. The company offers Size Form, which generates accurate measurements to find proper fitting clothes and accessories; First Look Smart Mirror and Bring Your Own Device, a solution for brick and mortar stores that allows customers to filter the whole physical store by their size and fit; Smart Catalogue, a solution that suggests the launch of new sizes, detects new product niches, and allows brands to adapt their assortment to their customer base; and True Feedback solution, a Go-To-market solution to fine-tune the customer experience offered to fashion buyers, both online and offline. It also provides Naiz Fit, which offers SaaS technology solutions that solve size and fit issues, and AI solutions for smarter design through data driven decisions; and Orgad, an online retailer. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014. My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.