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Upturn AI SWOT - About
MYSZ 
My Size Inc (MYSZ)
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Upturn Advisory Summary
10/15/2025: MYSZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3
1 Year Target Price $3
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -78.31% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.09M USD | Price to earnings Ratio - | 1Y Target Price 3 |
Price to earnings Ratio - | 1Y Target Price 3 | ||
Volume (30-day avg) 1 | Beta -0.07 | 52 Weeks Range 1.01 - 9.40 | Updated Date 10/17/2025 |
52 Weeks Range 1.01 - 9.40 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.91 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -52% | Operating Margin (TTM) -22.03% |
Management Effectiveness
Return on Assets (TTM) -20.05% | Return on Equity (TTM) -53.78% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 279440 | Price to Sales(TTM) 0.6 |
Enterprise Value 279440 | Price to Sales(TTM) 0.6 | ||
Enterprise Value to Revenue 0.04 | Enterprise Value to EBITDA 0.13 | Shares Outstanding 3497952 | Shares Floating 3144074 |
Shares Outstanding 3497952 | Shares Floating 3144074 | ||
Percent Insiders 3.45 | Percent Institutions 1.98 |
Upturn AI SWOT
My Size Inc
Company Overview
History and Background
My Size, Inc. was founded in 2004. It focuses on developing and marketing innovative solutions for size measurement using smartphone technology.
Core Business Areas
- Retail Solutions: Provides digital sizing solutions for online apparel retailers to reduce returns and improve customer satisfaction.
- Do-It-Yourself (DIY) Solutions: Offers mobile measurement solutions for the DIY and home improvement markets.
Leadership and Structure
The company's leadership team includes Ronen Luzon (CEO). The organizational structure consists of departments focused on technology development, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- MySizeID: A mobile app that allows users to accurately measure their body dimensions using their smartphone. It's primarily used by apparel retailers to help customers find the right size when shopping online, reducing returns. Competitors include 3DLOOK and Bold Metrics. Revenue is dependent on contracts with retailers and user adoption but specific numbers are not published regularly.
- SizeUp: A mobile app that measures distances using a smartphone camera and augmented reality (AR). Targeting DIY market. Competitors are traditional measuring tools and other AR measuring apps. Similar to MySizeID, revenue is not regularly published.
Market Dynamics
Industry Overview
The market for digital sizing and measurement solutions is growing, driven by the rise of e-commerce and the desire to reduce returns. The do-it-yourself market is also seeing increased adoption of digital measurement tools.
Positioning
My Size Inc. positions itself as a leader in mobile measurement solutions, offering innovative technology to address the challenges of online sizing and DIY projects. Competitive advantages include patented technology and a focus on accuracy and ease of use.
Total Addressable Market (TAM)
The TAM for digital sizing solutions in the apparel market is estimated to be billions of dollars annually. My Size Inc. is positioned to capture a portion of this market through its technology and partnerships.
Upturn SWOT Analysis
Strengths
- Patented Technology
- Mobile-focused solutions
- Potential for high growth in e-commerce market
- Partnerships with established retailers
Weaknesses
- Limited financial resources
- Relatively small market share
- Dependence on partnerships for sales
- Customer acquisition costs
Opportunities
- Expansion into new markets (e.g., furniture, home decor)
- Integration with other e-commerce platforms
- Development of new measurement technologies
- Strategic partnerships with larger companies
Threats
- Competition from larger, well-funded companies
- Changes in consumer behavior and technology
- Economic downturn
- Data privacy concerns
Competitors and Market Share
Key Competitors
- STMP
- AMZN
- BOLD
Competitive Landscape
My Size Inc. competes with larger, more established companies in the digital sizing and measurement market. Advantages include patented technology and a focus on mobile solutions. Disadvantages include limited financial resources and a smaller market share.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven, with periods of rapid growth followed by periods of slower growth.
Future Projections: Analyst estimates for future growth vary widely, reflecting the uncertainty surrounding the company's prospects.
Recent Initiatives: Recent strategic initiatives include partnerships with apparel retailers and the development of new mobile measurement solutions.
Summary
My Size Inc. is a small company with innovative technology in a growing market, but has limited financial resources. They are making moves to expand into new markets but must compete with larger competitors. The company needs to carefully manage its resources and execute its strategic plan to achieve its growth potential. They need to lookout for customer aquisition costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Third-party financial data providers
- Industry Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About My Size Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2016-07-25 | Founder, CEO & Director Mr. Ronen Luzon | ||
Sector Technology | Industry Software - Application | Full time employees 13 | Website https://mysizeid.com |
Full time employees 13 | Website https://mysizeid.com | ||
My Size, Inc., an omnichannel e-commerce platform, provides AI-driven software as a service measurement solution for fashion ecommerce companies in Israel and Spain. It operates through Fashion and Equipment E-Commerce Platform, and SaaS Based Innovative Artificial Intelligence Driven Measurement Solutions segments. The company offers Size Form, which generates accurate measurements to find proper fitting clothes and accessories; First Look Smart Mirror and Bring Your Own Device, a solution for brick and mortar stores that allows customers to filter the whole physical store by their size and fit; Smart Catalogue, a solution that suggests the launch of new sizes, detects new product niches, and allows brands to adapt their assortment to their customer base; and True Feedback solution, a Go-To-market solution to fine-tune the customer experience offered to fashion buyers, both online and offline. It also provides Naiz Fit, which offers SaaS technology solutions that solve size and fit issues, and AI solutions for smarter design through data driven decisions; and Orgad, an online retailer. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014. My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.
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