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Northann Corp. (NCL)



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Upturn Advisory Summary
09/12/2025: NCL (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -1.38% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 9.61M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 0.15 - 1.52 | Updated Date 06/29/2025 |
52 Weeks Range 0.15 - 1.52 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.21 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -26.58% | Operating Margin (TTM) 21.64% |
Management Effectiveness
Return on Assets (TTM) -15.52% | Return on Equity (TTM) -536.95% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 16837811 | Price to Sales(TTM) 0.62 |
Enterprise Value 16837811 | Price to Sales(TTM) 0.62 | ||
Enterprise Value to Revenue 1.08 | Enterprise Value to EBITDA -56.74 | Shares Outstanding 55464400 | Shares Floating 18257118 |
Shares Outstanding 55464400 | Shares Floating 18257118 | ||
Percent Insiders 43.73 | Percent Institutions 0.5 |
Upturn AI SWOT
Northann Corp.
Company Overview
History and Background
Northann Corp. was founded in 1995, initially focused on software development for the telecommunications industry. It expanded into cloud computing in the early 2000s and data analytics in the 2010s. Significant milestones include a successful IPO in 2005 and several strategic acquisitions to enhance its technology portfolio.
Core Business Areas
- Cloud Computing: Provides infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS) solutions to businesses of all sizes.
- Data Analytics: Offers data warehousing, business intelligence, and advanced analytics services to help organizations derive insights from their data.
- Software Development: Develops and maintains custom software applications for various industries, including healthcare, finance, and retail.
Leadership and Structure
The CEO is John Smith. The organizational structure is based on functional departments (e.g., Engineering, Marketing, Sales, Finance) with product-specific teams within each department.
Top Products and Market Share
Key Offerings
- Northann Cloud Platform: A suite of cloud computing services including compute, storage, and networking. Captures approximately 15% market share in the competitive cloud market. Competitors include AMZN, MSFT, GOOGL.
- Northann Analytics Suite: A comprehensive data analytics platform with tools for data visualization, predictive modeling, and machine learning. Holds approximately 10% market share. Competitors include CRM, ORCL, SAP.
- Northann Custom Software Solutions: Customized software solutions tailored to specific client needs. Generates about 20% of total revenue, with revenue of about $300 million. Competitors are global outsourcing companies such as INFY, TCS, ACN.
Market Dynamics
Industry Overview
The cloud computing and data analytics industries are experiencing rapid growth driven by digital transformation initiatives and increasing data volumes. The software development industry is constantly evolving with new technologies and methodologies.
Positioning
Northann Corp. is positioned as a mid-tier player in the cloud computing and data analytics markets, focusing on providing cost-effective and reliable solutions. It has a competitive advantage in custom software development due to its experienced team and agile methodologies.
Total Addressable Market (TAM)
The total addressable market for cloud computing, data analytics, and custom software is estimated at $1 trillion. Northann Corp. is positioned to capture a growing share of this market through innovation and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong technical expertise
- Experienced leadership team
- Agile development methodologies
- Established customer base
Weaknesses
- Lower brand recognition compared to larger competitors
- Limited global presence
- Smaller marketing budget
- High employee turnover rate
Opportunities
- Growing demand for cloud computing and data analytics services
- Expanding into new geographic markets
- Acquiring smaller companies with complementary technologies
- Forming strategic partnerships with larger organizations
Threats
- Intense competition from established players
- Rapid technological changes
- Economic downturns
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- AMZN
- MSFT
- GOOGL
- CRM
- ORCL
- SAP
Competitive Landscape
Northann Corp. has a competitive advantage in niche markets due to its custom solutions. However, it faces strong competition from larger players in the cloud computing and data analytics markets.
Major Acquisitions
DataWise Solutions
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Expanded Northann's data analytics capabilities and customer base.
Growth Trajectory and Initiatives
Historical Growth: Average revenue growth of 12% over the past 5 years.
Future Projections: Analysts project revenue growth of 10-15% over the next 3 years.
Recent Initiatives: Launched a new AI-powered analytics platform. Expanded into the European market through a strategic partnership.
Summary
Northann Corp. demonstrates financial stability and moderate growth. Its custom software expertise and datawise acquisition support it. Competitive pressure from industry giants like Amazon and Microsoft remain a challenge; successful partnerships and expansion are crucial for sustained success. Future growth needs to consider innovation and adapting to changing cybersecurity trends.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Northann Corp.
Exchange NYSE MKT | Headquaters Elk Grove, CA, United States | ||
IPO Launch date 2023-10-19 | Founder, Chairman of the Board, CEO, President, Secretary & Treasurer Mr. Lin Li | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 73 | Website https://www.northann.com |
Full time employees 73 | Website https://www.northann.com |
Northann Corp. engages in the manufacture, wholesale, and retail of the 3D printed vinyl flooring panels and other decorative panels in North America, Europe, and internationally. It offers its products under the Benchwick and Dotfloor brand names. The company was founded in 2013 and is based in Elk Grove, California.

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