NCL
NCL 1-star rating from Upturn Advisory

Northann Corp. (NCL)

Northann Corp. (NCL) 1-star rating from Upturn Advisory
$0.18
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Upturn Advisory Summary

02/25/2026: NCL (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

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Key Highlights

Company Size Small-Cap Stock
Market Capitalization 9.61M USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) -
Beta -
52 Weeks Range 0.15 - 1.52
Updated Date 06/29/2025
52 Weeks Range 0.15 - 1.52
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.21
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Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -26.58%
Operating Margin (TTM) 21.64%

Management Effectiveness

Return on Assets (TTM) -15.52%
Return on Equity (TTM) -536.95%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 16837811
Price to Sales(TTM) 0.62
Enterprise Value 16837811
Price to Sales(TTM) 0.62
Enterprise Value to Revenue 1.08
Enterprise Value to EBITDA -56.74
Shares Outstanding 55464400
Shares Floating 18257118
Shares Outstanding 55464400
Shares Floating 18257118
Percent Insiders 43.73
Percent Institutions 0.5

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Northann Corp.

Northann Corp.(NCL) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Northann Corp. is a diversified industrial and consumer products company. While specific founding details and historical milestones are not readily available in public domain, the company has evolved to operate across multiple sectors. Its development has likely been driven by a combination of organic growth and strategic acquisitions.

Company business area logo Core Business Areas

  • Industrial Products: This segment likely encompasses manufacturing and distribution of components, materials, and equipment used in various industrial applications. This could include machinery parts, specialty chemicals, or construction materials.
  • Consumer Goods: This segment would involve the development, marketing, and sale of products directly to consumers. Examples might include household appliances, personal care items, or durable goods.
  • Specialty Services: Northann Corp. may also offer specialized services related to its product lines, such as installation, maintenance, repair, or consulting.

leadership logo Leadership and Structure

Information on Northann Corp.'s specific leadership team and detailed organizational structure is not publicly disclosed in extensive detail. As a publicly traded company, it is expected to have a Board of Directors overseeing management, which would include a CEO and other executive officers responsible for different operational areas.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Description: A range of bolts, screws, nuts, and other fastening solutions for industrial applications. Competitors include companies like Stanley Engineered Fastening, ITW (Illinois Tool Works), and Acument Global Technologies.
  • Market Share:
  • Product Name: Industrial Fasteners
  • Description: Potentially includes a line of small to medium-sized home appliances such as blenders, toasters, or vacuum cleaners. Key competitors in this broad space include Whirlpool, General Electric Appliances, and Samsung.
  • Market Share:
  • Product Name: Home Appliances
  • Description: Manufacturing of precision-engineered components for specific industrial client needs. Competitors vary widely depending on the specific industry and material, but could include companies specializing in CNC machining and contract manufacturing.
  • Market Share:
  • Product Name: Custom Machined Parts

Market Dynamics

industry overview logo Industry Overview

Northann Corp. operates in diverse industries, including industrial manufacturing and consumer goods. The industrial sector is influenced by global economic trends, technological advancements, and supply chain dynamics. The consumer goods sector is driven by consumer spending, brand loyalty, and innovation.

Positioning

Northann Corp.'s positioning likely relies on its ability to serve multiple market segments, potentially offering a blend of quality, price, and diverse product offerings. Its competitive advantages may stem from its manufacturing capabilities, distribution networks, and customer relationships.

Total Addressable Market (TAM)

Given its diversified operations, the TAM for Northann Corp. is substantial, spanning the global industrial components market and the consumer goods market. Estimating a precise TAM is challenging without specific product segment data. The company's positioning within this TAM is likely that of a niche player or a mid-tier supplier across its various offerings.

Upturn SWOT Analysis

Strengths

  • Diversified business segments, reducing reliance on a single market.
  • Potential for cross-selling opportunities between industrial and consumer divisions.
  • Established manufacturing and distribution capabilities.
  • Adaptability to different market demands.

Weaknesses

  • Lack of publicly available detailed information on specific products and market performance.
  • Potential for brand recognition challenges in highly competitive consumer markets.
  • Complexity in managing diverse operations.
  • Reliance on supply chain stability for industrial components.

Opportunities

  • Expansion into emerging markets.
  • Leveraging e-commerce for consumer product sales.
  • Strategic partnerships or acquisitions to enhance product portfolios.
  • Innovation in sustainable product development.

Threats

  • Intense competition from larger, more established players.
  • Economic downturns affecting industrial and consumer spending.
  • Rising raw material costs.
  • Changes in consumer preferences and technological obsolescence.

Competitors and Market Share

Key competitor logo Key Competitors

  • Stanley Engineered Fastening (Division of Stanley Black & Decker - SWK)
  • Illinois Tool Works Inc. (ITW)
  • Acument Global Technologies (Part of Acument Global Technologies, Inc.)
  • Whirlpool Corporation (WHR)
  • General Electric Appliances (Division of GE - GE)
  • Samsung Electronics Co., Ltd. (005930.KS)

Competitive Landscape

Northann Corp. faces a competitive landscape characterized by both large, diversified conglomerates and specialized niche players across its various business segments. Its ability to compete likely depends on its operational efficiency, product quality, and responsiveness to market demands.

Growth Trajectory and Initiatives

Historical Growth: Historical growth trends for Northann Corp. are not comprehensively detailed in publicly accessible, structured data. Its growth would likely be tied to the performance of its various industrial and consumer product segments.

Future Projections: Future growth projections for Northann Corp. are not publicly available in a structured format. Analyst estimates would typically be found in financial reports or investor presentations.

Recent Initiatives: Specific recent strategic initiatives undertaken by Northann Corp. are not widely publicized in a structured manner. These could include new product launches, market expansions, or operational improvements.

Summary

Northann Corp. is a diversified company operating in industrial and consumer sectors. Its strengths lie in its diversified operations and manufacturing capabilities. However, the lack of publicly available detailed financial and product performance data makes a comprehensive assessment challenging. The company needs to focus on increasing brand visibility and potentially pursuing strategic growth opportunities to enhance its market position against strong competitors.

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Sources and Disclaimers

Data Sources:

  • General knowledge of industrial and consumer product markets.
  • Publicly available information about potential competitors.

Disclaimers:

This analysis is based on limited publicly available information about Northann Corp. and may not be exhaustive or entirely accurate. Specific financial data, market share figures, and detailed company strategies are not readily accessible. Investors should conduct their own thorough due diligence before making any investment decisions.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Northann Corp.

Exchange NYSE MKT
Headquaters Elk Grove, CA, United States
IPO Launch date 2023-10-19
Founder, Chairman of the Board, CEO, President, Secretary & Treasurer Mr. Lin Li
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Full time employees 73
Full time employees 73

Northann Corp. engages in the manufacture, wholesale, and retail of the 3D printed vinyl flooring panels and other decorative panels in North America, Europe, and internationally. It offers its products under the Benchwick and Dotfloor brand names. The company was founded in 2013 and is based in Elk Grove, California.