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Whirlpool Corporation (WHR)

Upturn stock ratingUpturn stock rating
$89.01
Last Close (24-hour delay)
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PASS
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
  • ALL
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Upturn Advisory Summary

08/14/2025: WHR (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

11 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $96.5

1 Year Target Price $96.5

Analysts Price Target For last 52 week
$96.5 Target price
52w Low $72.18
Current$89.01
52w High $130.39

Analysis of Past Performance

Type Stock
Historic Profit -14.44%
Avg. Invested days 35
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 4.93B USD
Price to earnings Ratio -
1Y Target Price 96.5
Price to earnings Ratio -
1Y Target Price 96.5
Volume (30-day avg) 11
Beta 1.14
52 Weeks Range 72.18 - 130.39
Updated Date 08/15/2025
52 Weeks Range 72.18 - 130.39
Updated Date 08/15/2025
Dividends yield (FY) 7.86%
Basic EPS (TTM) -2.67

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-07-22
When After Market
Estimate 1.97
Actual 1.34

Profitability

Profit Margin -0.94%
Operating Margin (TTM) 5.33%

Management Effectiveness

Return on Assets (TTM) 3.32%
Return on Equity (TTM) -4.11%

Valuation

Trailing PE -
Forward PE 15.17
Enterprise Value 12229161256
Price to Sales(TTM) 0.32
Enterprise Value 12229161256
Price to Sales(TTM) 0.32
Enterprise Value to Revenue 0.79
Enterprise Value to EBITDA 13.82
Shares Outstanding 55894400
Shares Floating 54218135
Shares Outstanding 55894400
Shares Floating 54218135
Percent Insiders 0.8
Percent Institutions 97.53

ai summary icon Upturn AI SWOT

Whirlpool Corporation

stock logo

Company Overview

overview logo History and Background

Whirlpool Corporation was founded in 1911 as Upton Machine Corporation. It initially produced electric motor-driven wringer washers. Over time, it expanded its product line to include a wide range of home appliances and grew through acquisitions.

business area logo Core Business Areas

  • North America: This segment includes the manufacturing and marketing of major appliance brands like Whirlpool, KitchenAid, Maytag, Amana, and JennAir within the United States, Canada, and Mexico.
  • Europe, Middle East, and Africa (EMEA): This segment focuses on the manufacturing and marketing of major appliances in Europe, the Middle East, and Africa. Brands include Whirlpool, Bauknecht, Indesit, and Hotpoint.
  • Latin America: This segment covers the manufacturing and marketing of major appliances in Latin America, including Brazil, Mexico, and other countries. Brands include Whirlpool, Consul, and Brastemp.
  • Asia: This segment involves the manufacturing and marketing of major appliances in Asia, particularly in India and China. The brands include Whirlpool and other locally relevant brands.

leadership logo Leadership and Structure

Whirlpool Corporation is led by its CEO, Marc Bitzer. The company has a typical corporate structure with various functional departments and regional business units.

Top Products and Market Share

overview logo Key Offerings

  • Washing Machines: Whirlpool offers a wide range of washing machines, including top-load, front-load, and compact models. Market share varies by region, but Whirlpool is generally a leading player. Competitors include LG, Samsung, and GE Appliances. Revenue for this segment isn't publicly broken out, but it contributes significantly to overall revenue.
  • Refrigerators: Whirlpool manufactures refrigerators in various styles, including side-by-side, French door, and top-freezer models. Market share is strong in North America and Latin America. Competitors include LG, Samsung, and GE Appliances. Revenue for this segment isn't publicly broken out, but it contributes significantly to overall revenue.
  • Dishwashers: Whirlpool offers a diverse range of dishwashers. Market share varies globally. Competitors include Bosch, GE Appliances, and Samsung. Revenue for this segment isn't publicly broken out, but it contributes significantly to overall revenue.
  • Cooking Appliances (Ovens, Ranges, Cooktops): Whirlpool produces a comprehensive line of cooking appliances, including ovens, ranges, and cooktops, marketed under various brands. Competitors include GE Appliances, Samsung, and LG. Revenue for this segment isn't publicly broken out, but it contributes significantly to overall revenue.

Market Dynamics

industry overview logo Industry Overview

The major appliance industry is competitive and influenced by economic conditions, housing markets, and consumer spending. Trends include smart appliances, energy efficiency, and sustainability.

Positioning

Whirlpool Corporation is a global leader in the major appliance industry with a strong brand portfolio and a focus on innovation and quality. They are strategically positioned with a variety of brands to target different consumer segments.

Total Addressable Market (TAM)

The global major appliance market is estimated to be worth over $300 billion. Whirlpool is positioned to capture a significant share of this TAM through its global presence and diverse product offerings.

Upturn SWOT Analysis

Strengths

  • Global brand recognition
  • Extensive distribution network
  • Diverse product portfolio
  • Strong focus on innovation
  • Operational Efficiency Programs

Weaknesses

  • Exposure to economic cycles
  • High debt levels
  • Dependence on raw material prices
  • Intense competition
  • Brand image challenges in certain regions

Opportunities

  • Growth in emerging markets
  • Increasing demand for smart appliances
  • Expanding online sales channels
  • Partnerships and collaborations
  • Sustainability Initiatives

Threats

  • Fluctuations in currency exchange rates
  • Rising raw material costs
  • Increased competition from Asian manufacturers
  • Geopolitical instability
  • Changes in consumer preferences

Competitors and Market Share

competitor logo Key Competitors

  • G.E.(GE)
  • Samsung (SSNLF)
  • LG (LGLDF)

Competitive Landscape

Whirlpool faces intense competition from other major appliance manufacturers. Its advantages include its brand portfolio and global presence. Its disadvantages include its higher debt levels and exposure to commodity prices.

Major Acquisitions

Yummly

  • Year: 2017
  • Acquisition Price (USD millions): 50
  • Strategic Rationale: Acquisition to enhance its digital and connected appliance offerings.

Growth Trajectory and Initiatives

Historical Growth: Whirlpool's historical growth has been moderate, with periods of expansion and contraction depending on economic conditions and market dynamics.

Future Projections: Analyst estimates for Whirlpool's future growth vary, but generally expect moderate growth driven by innovation and emerging markets.

Recent Initiatives: Recent initiatives include focusing on cost savings, product innovation (smart appliances), and expanding into new markets.

Summary

Whirlpool is a global appliance giant with strengths in brand recognition and distribution, but faces challenges from debt, competition, and economic cycles. They're actively focused on innovation and efficiency. Market position remains solid, but adapting to changing consumer preferences and global economic uncertainty is key for future growth.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (10-K, 10-Q), Investor Presentations, Analyst Reports, Market Research Reports

Disclaimers:

This analysis is based on publicly available information and should not be considered financial advice. Investment decisions should be made after consulting with a qualified financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Whirlpool Corporation

Exchange NYSE
Headquaters Benton Harbor, MI, United States
IPO Launch date 1983-06-10
Chairman, President & CEO Mr. Marc Robert Bitzer
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Full time employees 44000
Full time employees 44000

Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Latin America, Asia, and internationally. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, InSinkErator, affresh, Gladiator, Swash, everydrop, Eslabon de Lujo, Elica, and Acros brands. The company sells its products to retailers, distributors, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.