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Upturn AI SWOT - About
WHR 
Whirlpool Corporation (WHR)
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Upturn Advisory Summary
10/15/2025: WHR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $93.11
1 Year Target Price $93.11
| 2 | Strong Buy |
| 1 | Buy |
| 7 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.43% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.07B USD | Price to earnings Ratio - | 1Y Target Price 93.11 |
Price to earnings Ratio - | 1Y Target Price 93.11 | ||
Volume (30-day avg) 11 | Beta 1.14 | 52 Weeks Range 71.00 - 129.15 | Updated Date 10/17/2025 |
52 Weeks Range 71.00 - 129.15 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 9.70% | Basic EPS (TTM) -2.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.94% | Operating Margin (TTM) 5.33% |
Management Effectiveness
Return on Assets (TTM) 3.32% | Return on Equity (TTM) -4.11% |
Valuation
Trailing PE - | Forward PE 13.3 | Enterprise Value 11700959100 | Price to Sales(TTM) 0.26 |
Enterprise Value 11700959100 | Price to Sales(TTM) 0.26 | ||
Enterprise Value to Revenue 0.75 | Enterprise Value to EBITDA 13.22 | Shares Outstanding 55894408 | Shares Floating 54217017 |
Shares Outstanding 55894408 | Shares Floating 54217017 | ||
Percent Insiders 0.8 | Percent Institutions 96.58 |
Upturn AI SWOT
Whirlpool Corporation
Company Overview
History and Background
Whirlpool Corporation was founded in 1911 as Upton Machine Corporation, initially producing electric motor-driven wringer washing machines. Over the years, it expanded its product line to include a wide range of home appliances and underwent several name changes before becoming Whirlpool Corporation. Significant milestones include international expansion and strategic acquisitions.
Core Business Areas
- North America: This segment manufactures and markets major appliance brands such as Whirlpool, KitchenAid, Maytag, Amana, and JennAir in the United States and Canada.
- Europe, Middle East, and Africa (EMEA): This segment produces and markets major appliances under brands like Whirlpool, Bauknecht, Indesit, and Hotpoint.
- Latin America: This segment offers major appliances under the Consul, Brastemp, and Whirlpool brands.
- Asia: The Asia segment offers major appliances under the Whirlpool, Maytag, and other local brands.
Leadership and Structure
Whirlpool Corporation's leadership team includes the CEO, CFO, and heads of various business units and functions. The organizational structure is based on geographic regions and product categories.
Top Products and Market Share
Key Offerings
- Washing Machines: Whirlpool offers a wide range of washing machines, including top-load, front-load, and compact models. Competitors include LG (LGL), Samsung (SMSN.IL), and GE Appliances (owned by Haier). Market Share: Whirlpool holds a significant portion of the washing machine market, varying by region.
- Refrigerators: Whirlpool manufactures refrigerators in various styles, including side-by-side, top-freezer, bottom-freezer, and French door models. Competitors include LG (LGL), Samsung (SMSN.IL), and GE Appliances (owned by Haier). Market Share: Whirlpool holds a significant portion of the refrigerator market, varying by region.
- Dishwashers: Whirlpool offers a range of dishwashers with different features and capacities. Competitors include Bosch (privately held), LG (LGL), and Samsung (SMSN.IL). Market Share: Whirlpool holds a significant portion of the dishwasher market, varying by region.
- Cooking Appliances: Whirlpool manufactures ovens, ranges, cooktops, and microwave ovens. Competitors include LG (LGL), Samsung (SMSN.IL), and GE Appliances (owned by Haier). Market Share: Whirlpool holds a significant portion of the cooking appliances market, varying by region.
Market Dynamics
Industry Overview
The appliance industry is characterized by intense competition, technological advancements, changing consumer preferences, and macroeconomic factors such as housing market trends and consumer spending. The industry is moderately cyclical.
Positioning
Whirlpool Corporation is one of the world's leading manufacturers and marketers of major home appliances. It competes on brand recognition, product innovation, distribution network, and cost efficiency. Whirlpool is generally considered a value-oriented brand.
Total Addressable Market (TAM)
The global major appliance market is estimated to be valued at over $200 billion. Whirlpool Corporation's TAM is significant due to its global presence and broad product portfolio. Whirlpool holds a leading position within this TAM but faces competition from global players like Samsung and LG.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Global Presence
- Extensive Distribution Network
- Innovation in Product Technology
- Economies of Scale
Weaknesses
- Exposure to Economic Cycles
- High Debt Levels
- Vulnerability to Raw Material Price Fluctuations
- Product Recalls
- Dependence on Retail Channels
Opportunities
- Growth in Emerging Markets
- Increasing Demand for Smart Appliances
- Strategic Acquisitions
- Expansion into Adjacent Product Categories
- Partnerships with Home Builders
Threats
- Intense Competition
- Changing Consumer Preferences
- Tariffs and Trade Barriers
- Economic Downturns
- Technological Disruption
Competitors and Market Share
Key Competitors
- SAMSUNG (SMSN.IL)
- LG (LGL)
- GE (GE)
Competitive Landscape
Whirlpool Corporationu2019s advantages include its strong brand recognition and global distribution network. Disadvantages include its high debt levels and exposure to economic cycles.
Major Acquisitions
Yummly
- Year: 2017
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expand digital platform and personalization capabilities.
Growth Trajectory and Initiatives
Historical Growth: Whirlpool Corporation's growth trends needs to be verified, but it has shown moderate growth over the past years.
Future Projections: Based on analyst estimates, Whirlpool Corporation's future growth will be moderate.
Recent Initiatives: Whirlpool Corporation's recent initiatives include investing in smart appliances, expanding its online presence, and streamlining its operations.
Summary
Whirlpool Corporation is a major player in the global appliance industry, leveraging its strong brand portfolio and extensive distribution network. However, the company faces challenges from intense competition, economic cycles, and high debt levels. Its focus on innovation and expansion into emerging markets presents opportunities for future growth. Whirlpool needs to proactively address its weaknesses and capitalize on emerging trends to maintain its competitive advantage.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
- Market Share Data
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data and financial figures are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Whirlpool Corporation
Exchange NYSE | Headquaters Benton Harbor, MI, United States | ||
IPO Launch date 1983-06-10 | Chairman, President & CEO Mr. Marc Robert Bitzer | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 44000 | Website https://www.whirlpoolcorp.com |
Full time employees 44000 | Website https://www.whirlpoolcorp.com | ||
Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Latin America, Asia, and internationally. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, InSinkErator, affresh, Gladiator, Swash, everydrop, Eslabon de Lujo, Elica, and Acros brands. The company sells its products to retailers, distributors, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.
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