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Whirlpool Corporation (WHR)



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Upturn Advisory Summary
08/14/2025: WHR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $96.5
1 Year Target Price $96.5
2 | Strong Buy |
1 | Buy |
7 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.44% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.93B USD | Price to earnings Ratio - | 1Y Target Price 96.5 |
Price to earnings Ratio - | 1Y Target Price 96.5 | ||
Volume (30-day avg) 11 | Beta 1.14 | 52 Weeks Range 72.18 - 130.39 | Updated Date 08/15/2025 |
52 Weeks Range 72.18 - 130.39 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 7.86% | Basic EPS (TTM) -2.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-22 | When After Market | Estimate 1.97 | Actual 1.34 |
Profitability
Profit Margin -0.94% | Operating Margin (TTM) 5.33% |
Management Effectiveness
Return on Assets (TTM) 3.32% | Return on Equity (TTM) -4.11% |
Valuation
Trailing PE - | Forward PE 15.17 | Enterprise Value 12229161256 | Price to Sales(TTM) 0.32 |
Enterprise Value 12229161256 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.79 | Enterprise Value to EBITDA 13.82 | Shares Outstanding 55894400 | Shares Floating 54218135 |
Shares Outstanding 55894400 | Shares Floating 54218135 | ||
Percent Insiders 0.8 | Percent Institutions 97.53 |
Upturn AI SWOT
Whirlpool Corporation

Company Overview
History and Background
Whirlpool Corporation was founded in 1911 as Upton Machine Corporation. It initially produced electric motor-driven wringer washers. Over time, it expanded its product line to include a wide range of home appliances and grew through acquisitions.
Core Business Areas
- North America: This segment includes the manufacturing and marketing of major appliance brands like Whirlpool, KitchenAid, Maytag, Amana, and JennAir within the United States, Canada, and Mexico.
- Europe, Middle East, and Africa (EMEA): This segment focuses on the manufacturing and marketing of major appliances in Europe, the Middle East, and Africa. Brands include Whirlpool, Bauknecht, Indesit, and Hotpoint.
- Latin America: This segment covers the manufacturing and marketing of major appliances in Latin America, including Brazil, Mexico, and other countries. Brands include Whirlpool, Consul, and Brastemp.
- Asia: This segment involves the manufacturing and marketing of major appliances in Asia, particularly in India and China. The brands include Whirlpool and other locally relevant brands.
Leadership and Structure
Whirlpool Corporation is led by its CEO, Marc Bitzer. The company has a typical corporate structure with various functional departments and regional business units.
Top Products and Market Share
Key Offerings
- Washing Machines: Whirlpool offers a wide range of washing machines, including top-load, front-load, and compact models. Market share varies by region, but Whirlpool is generally a leading player. Competitors include LG, Samsung, and GE Appliances. Revenue for this segment isn't publicly broken out, but it contributes significantly to overall revenue.
- Refrigerators: Whirlpool manufactures refrigerators in various styles, including side-by-side, French door, and top-freezer models. Market share is strong in North America and Latin America. Competitors include LG, Samsung, and GE Appliances. Revenue for this segment isn't publicly broken out, but it contributes significantly to overall revenue.
- Dishwashers: Whirlpool offers a diverse range of dishwashers. Market share varies globally. Competitors include Bosch, GE Appliances, and Samsung. Revenue for this segment isn't publicly broken out, but it contributes significantly to overall revenue.
- Cooking Appliances (Ovens, Ranges, Cooktops): Whirlpool produces a comprehensive line of cooking appliances, including ovens, ranges, and cooktops, marketed under various brands. Competitors include GE Appliances, Samsung, and LG. Revenue for this segment isn't publicly broken out, but it contributes significantly to overall revenue.
Market Dynamics
Industry Overview
The major appliance industry is competitive and influenced by economic conditions, housing markets, and consumer spending. Trends include smart appliances, energy efficiency, and sustainability.
Positioning
Whirlpool Corporation is a global leader in the major appliance industry with a strong brand portfolio and a focus on innovation and quality. They are strategically positioned with a variety of brands to target different consumer segments.
Total Addressable Market (TAM)
The global major appliance market is estimated to be worth over $300 billion. Whirlpool is positioned to capture a significant share of this TAM through its global presence and diverse product offerings.
Upturn SWOT Analysis
Strengths
- Global brand recognition
- Extensive distribution network
- Diverse product portfolio
- Strong focus on innovation
- Operational Efficiency Programs
Weaknesses
- Exposure to economic cycles
- High debt levels
- Dependence on raw material prices
- Intense competition
- Brand image challenges in certain regions
Opportunities
- Growth in emerging markets
- Increasing demand for smart appliances
- Expanding online sales channels
- Partnerships and collaborations
- Sustainability Initiatives
Threats
- Fluctuations in currency exchange rates
- Rising raw material costs
- Increased competition from Asian manufacturers
- Geopolitical instability
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- G.E.(GE)
- Samsung (SSNLF)
- LG (LGLDF)
Competitive Landscape
Whirlpool faces intense competition from other major appliance manufacturers. Its advantages include its brand portfolio and global presence. Its disadvantages include its higher debt levels and exposure to commodity prices.
Major Acquisitions
Yummly
- Year: 2017
- Acquisition Price (USD millions): 50
- Strategic Rationale: Acquisition to enhance its digital and connected appliance offerings.
Growth Trajectory and Initiatives
Historical Growth: Whirlpool's historical growth has been moderate, with periods of expansion and contraction depending on economic conditions and market dynamics.
Future Projections: Analyst estimates for Whirlpool's future growth vary, but generally expect moderate growth driven by innovation and emerging markets.
Recent Initiatives: Recent initiatives include focusing on cost savings, product innovation (smart appliances), and expanding into new markets.
Summary
Whirlpool is a global appliance giant with strengths in brand recognition and distribution, but faces challenges from debt, competition, and economic cycles. They're actively focused on innovation and efficiency. Market position remains solid, but adapting to changing consumer preferences and global economic uncertainty is key for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Investor Presentations, Analyst Reports, Market Research Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Whirlpool Corporation
Exchange NYSE | Headquaters Benton Harbor, MI, United States | ||
IPO Launch date 1983-06-10 | Chairman, President & CEO Mr. Marc Robert Bitzer | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 44000 | Website https://www.whirlpoolcorp.com |
Full time employees 44000 | Website https://www.whirlpoolcorp.com |
Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Latin America, Asia, and internationally. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, InSinkErator, affresh, Gladiator, Swash, everydrop, Eslabon de Lujo, Elica, and Acros brands. The company sells its products to retailers, distributors, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.

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