Nocera Inc (NCRA)

History and Background

Nocera, Inc. (formerly known as Chinatown Water Group, Inc.) was incorporated in Nevada in 2008. The company shifted its focus to recirculating aquaculture systems (RAS) technology after a change in management. It aims to provide sustainable and environmentally friendly aquaculture solutions.

Core Business Areas

• Recirculating Aquaculture Systems (RAS): Designs, builds, and operates RAS facilities for fish farming. This involves creating closed-loop systems to minimize water usage and environmental impact.
• Aquaculture Project Development and Management: Provides comprehensive services, from project planning and design to construction, management, and training for aquaculture operations.
• Fish Sales: Sells the fish grown in their own and partner RAS facilities.

Leadership and Structure

Jeff Cheng is the CEO. The company has a board of directors that oversees its operations. Information about the specific structure and other leaders is limited in readily available public data.

Key Offerings

• Recirculating Aquaculture Systems (RAS) Solutions: Nocera's core product is its RAS technology. Market share data is not readily available. Competitors include companies specializing in aquaculture technology like AquaMaof Aquaculture Technologies, AKVA group and BioFishency.
• Aquaculture Consulting and Management Services: Provides consulting and management services for aquaculture projects. Market share data is unavailable. Competitors are similar to those offering RAS solutions, plus general agricultural and aquaculture consulting firms.
• Fish Sales: Sale of harvested fish. Market share is insignificant. Competitors include large fish distributors, local fisheries and grocery stores

Industry Overview

The aquaculture industry is growing due to increasing global demand for seafood and concerns about overfishing of wild populations. RAS technology is becoming more prevalent as a sustainable solution.

Positioning

Nocera positions itself as a provider of sustainable RAS technology. Their competitive advantage lies in their proprietary technology, if truly defensible and superior to others, but the market segment is crowded.

Total Addressable Market (TAM)

The global aquaculture market is estimated to be in the hundreds of billions of dollars, and the RAS segment is a smaller but growing portion. Nocera's positioning within this TAM depends on its ability to secure contracts and scale its operations.

Key Competitors

• AKVA.OL
• NLS.OL
• Mowi ASA

Competitive Landscape

Nocera faces competition from larger, more established aquaculture technology and equipment suppliers. Their advantages depend on their technology's performance and cost-effectiveness, as well as their ability to secure funding.

Historical Growth: Historical growth has been volatile, with periods of rapid revenue increases followed by declines or stagnation. No growth

Future Projections: Future growth projections are not readily available and would depend on factors such as contract wins, successful project execution, and access to capital. Limited growth is expected without substantial capital infusion

Recent Initiatives: Recent initiatives include securing new contracts and expanding into new geographic markets. Initiatives are insufficient.

Nocera Inc. is a small company focused on RAS technology with an unproven ability to scale. Financial performance has been weak, and the company faces significant competition. While the aquaculture industry offers growth opportunities, Nocera needs to demonstrate consistent profitability and execution to establish itself. Investment in this company is high risk. The company needs to shore up its cash position and management team to compete effectively.

Data Sources:

• SEC Filings (10-K, 10-Q), Company Website, Press Releases, Market Research Reports

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Please conduct your own research before making any investment decisions.