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Nisun International Enterprise Development Group Co Ltd (NISN)
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Upturn Advisory Summary
12/18/2025: NISN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 94.46% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 12/18/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 18.47M USD | Price to earnings Ratio 16.74 | 1Y Target Price - |
Price to earnings Ratio 16.74 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.26 | 52 Weeks Range 3.22 - 22.55 | Updated Date 06/29/2025 |
52 Weeks Range 3.22 - 22.55 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.23 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.7% | Operating Margin (TTM) 1.09% |
Management Effectiveness
Return on Assets (TTM) 0.79% | Return on Equity (TTM) 0.5% |
Valuation
Trailing PE 16.74 | Forward PE - | Enterprise Value -26336660 | Price to Sales(TTM) 0.05 |
Enterprise Value -26336660 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA -4.61 | Shares Outstanding 4798360 | Shares Floating 3278032 |
Shares Outstanding 4798360 | Shares Floating 3278032 | ||
Percent Insiders 29.93 | Percent Institutions 1.4 |
Upturn AI SWOT
Nisun International Enterprise Development Group Co Ltd
Company Overview
History and Background
Nisun International Enterprise Development Group Co Ltd (NISN) was founded in 2000 and has undergone several transformations. The company initially focused on stainless steel product manufacturing and trading in China. Over time, it has shifted its strategic focus, with a reported intention to venture into areas like financial services and potentially other diversified industries. Significant milestones include its listing on the Nasdaq Stock Market. However, the company has faced considerable operational and financial challenges throughout its history, leading to frequent strategic pivots.
Core Business Areas
- Stainless Steel Product Manufacturing and Trading: Historically, Nisun's primary business involved the manufacturing and trading of stainless steel products, including hot-rolled stainless steel plates and coils. This segment aimed to serve various industrial applications. The company operated manufacturing facilities in China.
- Financial Services and Investment (Reported Intentions): In recent years, Nisun has announced intentions to diversify into financial services, including potential involvement in wealth management, investment banking, and factoring services. Details on operational execution and scale in this segment remain limited.
Leadership and Structure
Information on the current leadership team and organizational structure of Nisun International Enterprise Development Group Co Ltd is often dynamic and can be subject to frequent changes. Specific details regarding the CEO, Board of Directors, and key executive roles require verification from the latest SEC filings.
Top Products and Market Share
Key Offerings
- Hot-Rolled Stainless Steel Plates and Coils: Nisun's historical core products. These are used in various industrial applications such as construction, manufacturing, and appliance production. Specific market share data for these products is not readily available, and competitors in the Chinese stainless steel market are numerous and well-established.
Market Dynamics
Industry Overview
Nisun has historically operated within the highly competitive Chinese stainless steel industry, characterized by fluctuating raw material costs, significant domestic production capacity, and global economic influences. Any stated expansion into financial services would place it in a rapidly evolving and regulated global sector.
Positioning
Nisun's positioning has been characterized by attempts to establish a foothold in the stainless steel market and more recently, by stated aspirations to enter the financial services sector. The company has faced challenges in maintaining consistent market share and profitability in its historical business, and its position in any new ventures is yet to be solidified.
Total Addressable Market (TAM)
The TAM for stainless steel products is substantial, driven by global industrial and construction demand. The TAM for financial services is vast and global. Nisun's current position relative to these TAMs is minimal and largely aspirational, especially concerning its reported diversification into financial services.
Upturn SWOT Analysis
Strengths
- Established presence in the Chinese stainless steel market (historically).
- Potential for diversification into new industries (reported).
Weaknesses
- History of financial instability and operational challenges.
- Limited profitability and revenue consistency.
- Lack of clear competitive advantage in existing or new ventures.
- Perceived reputational issues.
- Difficulty in executing strategic pivots effectively.
Opportunities
- Growth potential in emerging financial technology (FinTech) sectors.
- Strategic partnerships to leverage expertise in new markets.
- Potential for market recovery and demand increases in industrial sectors.
Threats
- Intense competition in both stainless steel and financial services.
- Economic downturns impacting demand for industrial products.
- Regulatory changes in the financial services industry.
- Currency fluctuations and geopolitical risks.
- Continued operational and financial challenges hindering growth.
Competitors and Market Share
Key Competitors
- No definitive list of key competitors that make up the entire market share for Nisun can be provided due to its historical operational shifts and the broad, often fragmented nature of its declared business interests (stainless steel, potential financial services). The competitive landscape for stainless steel in China includes major domestic players like Tsingshan Holding Group and global players like POSCO. The financial services sector is highly fragmented and competitive globally.
- Potential competitors in stainless steel could include Baosteel, Fujian Qingshan Iron & Steel Co., Ltd.
- Potential competitors in financial services (if diversification is realized) would be extensive and vary by specific service offered.
Competitive Landscape
Nisun's competitive advantages are not clearly defined. In its historical stainless steel business, it faced strong competition from larger, more established players with greater economies of scale. Its proposed entry into financial services would pit it against deeply entrenched institutions and agile FinTech startups, where building trust and market share is extremely difficult without significant capital and expertise. The company's lack of consistent profitability and operational stability is a significant disadvantage.
Growth Trajectory and Initiatives
Historical Growth: Nisun's historical growth trajectory has been erratic. While it may have experienced periods of expansion in its stainless steel business, this has often been followed by retrenchment or restructuring due to financial difficulties. The company has struggled to achieve consistent, sustainable growth.
Future Projections: Future projections for Nisun are highly uncertain and speculative, particularly given its history of strategic shifts and financial challenges. Any analyst estimates would need to be carefully scrutinized, considering the company's past performance and the speculative nature of its reported diversification into new sectors.
Recent Initiatives: Recent initiatives have primarily revolved around announced intentions to diversify into financial services and potentially other business lines, alongside ongoing efforts to manage its existing operations and financial obligations. The actual implementation and success of these initiatives are subject to ongoing monitoring.
Summary
Nisun International Enterprise Development Group Co Ltd (NISN) has a history marked by operational and financial instability, primarily within the competitive stainless steel sector. While the company has announced intentions to diversify into financial services, these ventures are largely unproven and face immense competition. Its financial performance has been consistently weak, with significant losses and negative cash flows. Investors should exercise extreme caution due to the company's past track record and the speculative nature of its future strategic direction.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q, 8-K)
- Financial News Outlets
- Industry Analysis Reports
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Information regarding future plans and diversification is based on company announcements and should be considered speculative. Investors should conduct their own due diligence before making any investment decisions. Financial data and market share figures are subject to change and may require verification from official sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nisun International Enterprise Development Group Co Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2016-12-27 | CEO & Director Mr. Xin Liu | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 196 | |
Full time employees 196 | |||
Nisun International Enterprise Development Group Co., Ltd, an investment holding company, provides technology-driven integrated financing solutions and supply chain services in China. It offers supply chain trading services; financing services to small and medium-sized enterprises; and supply chain management solutions. The company provides small-and mid-sized enterprises financing solutions, such as designing debt financial products, product descriptions, and other related advisory services to underwriters and financial institutions; and financing solution services, including due diligence investigation, government registration, customer recommendation, investor education and maintenance, and other related services comprising advisory and intermediary matching services. The company also provides supply chain solutions services, which includes big data, artificial intelligence, Internet of Things, blockchain, and other cutting-edge technologies primarily for agriculture, infrastructure, maritime logistics, energy, and plastics products markets. In addition, it offers supply chain trading services for agriculture, coal, new energy technology, construction, e-commerce, retail, and food and vegetable industries. Further, the company provides direct banking solutions through Huijingshe platform, which offers specialized asset allocation and financial planning services to financial institutions and individual investors. Additionally, it offers customer management, consulting, advisory, product inspection, testing, documentation, freight forwarding, customs clearance, warehousing, planning and strategy, sourcing and procurement, logistics and transportation, and storage services. The company was formerly known as Hebron Technology Co., Ltd. and changed its name to Nisun International Enterprise Development Group Co., Ltd in September 2020. The company was founded in 2005 and is based in Shanghai, China.
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