- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Noah Holdings Ltd(NOAH)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for NOAH
11/06/2026: NOAH (1-star) is currently NOT-A-BUY. Pass it for now.
Noah Holdings Ltd is a prominent independent wealth and asset manager focusing on high-net-worth clients primarily within China. The firm has a long history of success, benefiting from a well-known brand and a sophisticated platform for proprietary investments. Its primary growth opportunity lies in its global expansion and the professionalization of family office services. However, investors must navigate significant risks, including tightening regulatory environments and fierce competition from large, state-owned banks. The company is best suited for those who understand the nuances of the Chinese financial landscape and are comfortable with the inherent volatility of a shifting, regulation-sensitive business model.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth potential is moderated by the challenging regulatory environment in the primary market. |
| Momentum investor | Weak fit | The stock often exhibits sensitivity to sector-wide regulatory sentiment rather than pure technical momentum. |
| Value investor | Strong fit | Often trades at valuation multiples that value investors may find attractive given the company's solid book value. |
| Dividend investor | Mixed fit | Provides periodic distributions, but dividend consistency is subject to the company's earnings and capital return policies. |
| Low-risk investor | Weak fit | Exposure to Chinese regulatory and market volatility introduces risks not suitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is highly sensitive to regulatory news cycles and broader Chinese market sentiment. |
| Valuation risk | Medium | Market pricing often fluctuates significantly based on perceived regulatory risks rather than fundamentals. |
| Competition risk (financial institutions) | High | Large state-owned banks have massive scale and client reach that continuously pressure margins. |
| Business quality | Medium | The company has a solid reputation as a pioneer, though its business model is being forced to adapt to stricter oversight. |
| Dividend income | Medium | Dividends are not guaranteed and depend on financial results and capital allocation decisions. |
| Execution risk | Medium / high | Successfully pivoting the business model while maintaining client trust is a complex operational challenge. |
Price Behavior

Steep Decline
The stock price has dropped sharply with strong downward pressure.

Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 1.3% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 475.72M USD | Price to earnings Ratio 5.73 | 1Y Target Price 10.69 |
Price to earnings Ratio 5.73 | 1Y Target Price 10.69 | ||
Volume (30-day avg) 180.7K shares | Beta 0.76 | 52 Weeks Range 6.57 - 10.77 | Updated Date 11/06/2026 |
52 Weeks Range 6.57 - 10.77 | Updated Date 11/06/2026 | ||
Dividends yield (FY) 9.44% | Basic EPS (TTM) 1.21 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Wealth Management | Advisory services and product distribution fees. | Earns fees by helping clients select and manage their investments. |
| Asset Management | Management and performance fees from proprietary funds. | Earns money by managing investment funds and taking a share of profits. |
| Geography: China | Primary revenue base from domestic Chinese clients. | Most revenue comes from the Chinese market, making it sensitive to China's economy. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 5.73 | Forward PE 7.67 | Enterprise Value -264.31M | Price to Sales(TTM) 0.18 |
Enterprise Value -264.31M | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.16 | Enterprise Value to EBITDA 0.57 | Shares Outstanding 68.65M | Shares Floating 29.98M |
Shares Outstanding 68.65M | Shares Floating 29.98M | ||
Percent Insiders 0.59 | Percent Institutions 38.36 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.

