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NOV Inc. (NOV)

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Upturn Advisory Summary
12/05/2025: NOV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $16.32
1 Year Target Price $16.32
| 5 | Strong Buy |
| 7 | Buy |
| 9 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -23.46% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.00B USD | Price to earnings Ratio 16.33 | 1Y Target Price 16.32 |
Price to earnings Ratio 16.33 | 1Y Target Price 16.32 | ||
Volume (30-day avg) 24 | Beta 0.97 | 52 Weeks Range 10.48 - 16.43 | Updated Date 12/6/2025 |
52 Weeks Range 10.48 - 16.43 | Updated Date 12/6/2025 | ||
Dividends yield (FY) 1.85% | Basic EPS (TTM) 0.99 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.36% | Operating Margin (TTM) 4.92% |
Management Effectiveness
Return on Assets (TTM) 3.95% | Return on Equity (TTM) 6.03% |
Valuation
Trailing PE 16.33 | Forward PE 14.18 | Enterprise Value 7100766952 | Price to Sales(TTM) 0.68 |
Enterprise Value 7100766952 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 0.81 | Enterprise Value to EBITDA 7.47 | Shares Outstanding 364752877 | Shares Floating 361495634 |
Shares Outstanding 364752877 | Shares Floating 361495634 | ||
Percent Insiders 0.83 | Percent Institutions 109.63 |
Upturn AI SWOT
NOV Inc.

Company Overview
History and Background
NOV Inc. (formerly National Oilwell Varco) was formed in 1997 through the merger of National Supply Company and Oilwell. It has since grown through strategic acquisitions and organic expansion to become a leading global provider of equipment and services to the oil and gas industry. Key milestones include its formation, significant acquisitions that expanded its product and service offerings, and its rebranding to NOV Inc. in 2017 to reflect its broader technological capabilities beyond traditional oilfield equipment.
Core Business Areas
- Segment Name 1: Rig Technologies: This segment designs, manufactures, and sells comprehensive systems and components for onshore and offshore drilling rigs. This includes top drives, drawworks, rotary tables, pipe handling equipment, drilling instrumentation, and other critical drilling machinery.
- Segment Name 2: Completion & Production Solutions: This segment provides a wide range of products and services for the completion and production phases of oil and gas wells. Offerings include artificial lift systems, wellbore technologies, subsea production systems, flow control equipment, and pressure pumping solutions.
- Segment Name 3: Wellbore Technologies: This segment focuses on products and services that enhance drilling efficiency and wellbore integrity. This includes drilling tools, drill bits, drilling fluids, reamers, and technologies for wellbore surveying and measurement.
Leadership and Structure
NOV Inc. is led by a seasoned executive team, including a CEO, CFO, and heads of its various operating segments. The company is structured into its core business segments, with each segment typically having its own leadership responsible for operations, product development, and market strategy. The corporate headquarters is located in Houston, Texas.
Top Products and Market Share
Key Offerings
- Product Name 1: Top Drives: Essential components for modern drilling rigs, enhancing drilling efficiency and safety. Competitors include Schlumberger (via its OneSubsea joint venture), Cameron (a Schlumberger company), and Halliburton's drilling and evaluation segment. Market share data for specific products is proprietary, but NOV is a dominant player in this segment.
- Product Name 2: Drilling Rig Components (Drawworks, Rotary Tables, etc.): NOV offers a comprehensive suite of equipment for drilling rigs. Competitors vary by specific component but include major oilfield service companies and specialized equipment manufacturers. NOV holds a significant market share in the integrated rig equipment market.
- Product Name 3: Artificial Lift Systems (ESPs, Rod Pumps): These systems are crucial for bringing oil and gas to the surface. Key competitors include Schlumberger, Baker Hughes, and Halliburton. NOV maintains a strong position in this market through its acquired technologies and product lines.
- Product Name 4: Subsea Production Systems: NOV provides components for deepwater and ultra-deepwater production. Major competitors include TechnipFMC and OneSubsea (Schlumberger and Aker BP joint venture). NOV's market share in specific subsea components is substantial.
Market Dynamics
Industry Overview
NOV operates in the oil and gas equipment and services sector, which is cyclical and heavily influenced by global energy demand, commodity prices (oil and natural gas), and upstream capital expenditure by exploration and production companies. The industry is characterized by technological innovation, consolidation, and an increasing focus on efficiency, automation, and environmental sustainability.
Positioning
NOV Inc. is a leading global supplier of equipment and services to the oil and gas industry. Its competitive advantages stem from its broad product portfolio, extensive global manufacturing and service footprint, strong engineering capabilities, and long-standing customer relationships. The company is well-positioned to benefit from both onshore and offshore drilling activities, as well as the production and completion phases.
Total Addressable Market (TAM)
The TAM for oilfield equipment and services is substantial, estimated in the hundreds of billions of dollars globally. NOV, as a diversified provider, addresses a significant portion of this TAM across drilling, completion, and production segments. Its positioning is strong due to its comprehensive offerings, but it is also exposed to the cyclical nature of the E&P spending.
Upturn SWOT Analysis
Strengths
- Broad and diverse product and service portfolio
- Global manufacturing and service infrastructure
- Strong brand recognition and established customer relationships
- Technological innovation and engineering capabilities
- Diversification across upstream oil and gas segments
Weaknesses
- Susceptibility to oil price volatility and E&P spending cycles
- Integration challenges with past acquisitions
- Potential for commoditization in certain product lines
- High fixed costs associated with manufacturing base
Opportunities
- Increased offshore activity and deepwater projects
- Growth in unconventional resource development
- Demand for advanced drilling and production technologies
- Energy transition initiatives (e.g., geothermal drilling equipment)
- Emerging markets for oil and gas exploration
Threats
- Declining oil and gas prices
- Strict environmental regulations and policy changes
- Intensifying competition from global players
- Geopolitical instability impacting energy markets
- Shift towards renewable energy sources, reducing long-term demand for fossil fuels
Competitors and Market Share
Key Competitors
- Schlumberger (SLB)
- Baker Hughes Company (BKR)
- Halliburton Company (HAL)
- TechnipFMC plc (FTI)
Competitive Landscape
NOV's advantages lie in its broad product range and integrated solutions, which can simplify procurement for clients. Competitors like Schlumberger and Halliburton are strong in services and technology integration, while TechnipFMC excels in subsea and offshore project execution. The landscape is competitive, with companies vying for market share through innovation, cost efficiency, and strategic partnerships.
Major Acquisitions
Specific acquisition details are subject to change and require up-to-date financial research. For example, past significant acquisitions have expanded their capabilities in areas like drilling automation or artificial lift.
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance technological capabilities, expand product lines, or gain market share in specific segments of the oil and gas industry.
Growth Trajectory and Initiatives
Historical Growth: NOV has demonstrated historical growth through both organic expansion and strategic acquisitions. Its growth has been closely linked to the expansion and contraction of the global oil and gas exploration and production market.
Future Projections: Future growth projections for NOV are typically dependent on analyst expectations for upstream E&P spending, technological advancements, and the company's ability to capture market share in key segments. Projections often include revenue growth and margin expansion targets.
Recent Initiatives: Recent initiatives may include focusing on operational efficiencies, developing new technologies for challenging environments (e.g., deepwater, unconventional), expanding into adjacent markets, and adapting to energy transition trends. Investments in automation and digitalization are also likely.
Summary
NOV Inc. is a significant player in the oil and gas equipment and services sector, boasting a diverse product portfolio and global reach. Its strengths lie in its broad offerings and established market presence. However, its performance is inherently tied to the cyclicality of energy prices and upstream E&P spending. The company needs to vigilantly manage costs, drive innovation, and adapt to evolving energy market dynamics, including the energy transition, to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- NOV Inc. Investor Relations
- Financial data providers (e.g., Bloomberg, Refinitiv)
- Industry research reports
- Company SEC filings (10-K, 10-Q)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Numerical data, particularly market share and financial metrics, can change rapidly and should be verified with up-to-date sources. The AI-based rating is a probabilistic assessment and not a guarantee of future performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About NOV Inc.
Exchange NYSE | Headquaters Houston, TX, United States | ||
IPO Launch date 1996-10-28 | Chairman & CEO Mr. Clay C. Williams | ||
Sector Energy | Industry Oil & Gas Equipment & Services | Full time employees 34010 | Website https://www.nov.com |
Full time employees 34010 | Website https://www.nov.com | ||
NOV Inc. designs, constructs, manufactures, and sells systems, components, and products for oil and gas drilling and production, and industrial and renewable energy sectors in the United States and internationally. It operates in two segments, Energy Equipment, and Energy Products and Services. The company provides solids control and waste management equipment and services; managed pressure drilling, wired drill pipe, and tubular inspection and coating services; precision-engineered drill pipe and drill-stem equipment; integral thread solutions; and integral and weld-on connectors, drilling fluids, completion and downhole tools, and drill bits, as well as data and digital solutions. It also offers equipment and technologies for hydraulic fracture stimulation, including pressure pumping trucks, blenders, sanders, hydration and injection units, flowline, and manifolds; coiled tubing units, coiled tubing, and wireline units and tools; onshore production that consists of fluid processing, surface transfer, and progressive cavity pumps; artificial lift systems; offshore production, such as integrated production systems and subsea production technologies; and industrial pumps and mixers. In addition, the company provides equipment for wind turbine installation and cable lay vessels; heavy lift cranes and jacking systems; equipment and technologies for drilling, including land rigs, offshore drilling equipment packages, drilling rig components, and software control systems; marine and industrial equipment; cementing products for pumping, mixing, transport, and storage; integrated processing solutions for the separation and treatment of oil, gas, solids, seawater, and produced water production; and aftermarket support, rental, service, and repair solutions, as well as spare parts. The company was formerly known as National Oilwell Varco, Inc. and changed its name to NOV Inc. in January 2021. NOV Inc. was founded in 1862 and is based in Houston, Texas.

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