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Nexstar Broadcasting Group Inc (NXST)



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Upturn Advisory Summary
10/13/2025: NXST (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $231.89
1 Year Target Price $231.89
6 | Strong Buy |
1 | Buy |
3 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -38.16% | Avg. Invested days 28 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.90B USD | Price to earnings Ratio 10.17 | 1Y Target Price 231.89 |
Price to earnings Ratio 10.17 | 1Y Target Price 231.89 | ||
Volume (30-day avg) 10 | Beta 1 | 52 Weeks Range 138.93 - 223.36 | Updated Date 10/13/2025 |
52 Weeks Range 138.93 - 223.36 | Updated Date 10/13/2025 | ||
Dividends yield (FY) 3.69% | Basic EPS (TTM) 19.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.93% | Operating Margin (TTM) 17.98% |
Management Effectiveness
Return on Assets (TTM) 6.68% | Return on Equity (TTM) 26.37% |
Valuation
Trailing PE 10.17 | Forward PE 7.18 | Enterprise Value 12170621196 | Price to Sales(TTM) 1.11 |
Enterprise Value 12170621196 | Price to Sales(TTM) 1.11 | ||
Enterprise Value to Revenue 2.29 | Enterprise Value to EBITDA 5.87 | Shares Outstanding 30315769 | Shares Floating 28263088 |
Shares Outstanding 30315769 | Shares Floating 28263088 | ||
Percent Insiders 6.44 | Percent Institutions 101.65 |
Upturn AI SWOT
Nexstar Broadcasting Group Inc

Company Overview
History and Background
Nexstar Broadcasting Group, Inc. was founded in 1996. It began with a single station and has grown through acquisitions to become a major broadcast television operator in the US. Significant milestones include acquiring Tribune Media and expanding its digital offerings.
Core Business Areas
- Broadcasting: Operation of broadcast television stations, including local programming, news, and network affiliations.
- Digital: Digital media operations, including websites, mobile applications, and content distribution.
- Political Advertising: Revenue from political advertising campaigns, especially during election cycles.
- Nexstar Digital: Nexstar Digital is focused on the convergence of broadcast and digital technologies and is responsible for digital content, products and innovation.
Leadership and Structure
Perry A. Sook is the Chairman and CEO. The organizational structure includes regional management and corporate departments overseeing finance, legal, and operations.
Top Products and Market Share
Key Offerings
- Local News: Local news programming is a core offering. Nexstar is one of the largest producers of local news content. Market share varies by local market. Competitors include other local TV stations and digital news outlets.
- Network Affiliations: Affiliation agreements with major networks (CBS, NBC, ABC, FOX) drive viewership and advertising revenue. Competition is based on viewer demographics.
- Political Advertising: High revenue potential during election cycles. Competition includes other broadcast and cable networks, and online advertising platforms.
Market Dynamics
Industry Overview
The broadcast television industry is undergoing a transformation with increasing competition from streaming services and digital platforms. Consolidation is a common trend.
Positioning
Nexstar is one of the largest broadcast television operators in the U.S., focusing on local content and news. Its competitive advantage lies in its scale and local market presence.
Total Addressable Market (TAM)
The TAM for US television advertising is estimated to be over $60 billion annually. Nexstar's positioning focuses on capturing a significant portion through local advertising and network affiliations.
Upturn SWOT Analysis
Strengths
- Large portfolio of broadcast stations
- Strong local news presence
- Diversified revenue streams
- Experienced management team
Weaknesses
- Reliance on advertising revenue
- Vulnerability to economic cycles
- Exposure to regulatory changes
- High debt levels due to acquisitions
Opportunities
- Expansion of digital offerings
- Increased political advertising spending
- Acquisition of additional broadcast stations
- Growth in local advertising market
Threats
- Competition from streaming services
- Cord-cutting trends
- Decline in traditional television viewership
- Economic downturns affecting advertising spending
Competitors and Market Share
Key Competitors
- SGHC
- FOXA
- CMCSA
Competitive Landscape
Nexstar's advantage lies in its large portfolio of local stations. Challenges include competition from larger media companies and streaming services.
Major Acquisitions
Tribune Media
- Year: 2019
- Acquisition Price (USD millions): 7200
- Strategic Rationale: Expanded Nexstar's reach into major markets and increased its network affiliations.
Growth Trajectory and Initiatives
Historical Growth: Nexstar has grown significantly through acquisitions and organic growth of its digital properties.
Future Projections: Analyst estimates vary, but the consensus is for continued growth in revenue and earnings, driven by digital expansion and political advertising.
Recent Initiatives: Focus on expanding digital offerings, improving local news content, and managing debt.
Summary
Nexstar Broadcasting Group is a major player in the broadcast television industry with a strong focus on local content. Its growth has been fueled by acquisitions, although a high debt level is a concern. The company benefits from political advertising and digital expansion, but faces threats from streaming services and cord-cutting trends.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Analyst Reports, Industry News
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data and TAM are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nexstar Broadcasting Group Inc
Exchange NASDAQ | Headquaters Irving, TX, United States | ||
IPO Launch date 2003-11-24 | Founder, Chairman & CEO Mr. Perry A. Sook | ||
Sector Communication Services | Industry Broadcasting | Full time employees 11773 | Website https://www.nexstar.tv |
Full time employees 11773 | Website https://www.nexstar.tv |
Nexstar Media Group, Inc. operates as a diversified media company that produces and distributes local and national news, sports, and entertainment contents on the television and digital platforms in the United States. It owns, operates, programs, or provides sales and other services to power television and radio stations; and provides television programming services. The company offers video and display advertising platforms through its own and various third party websites, mobile and over-the-top applications, digital media solutions to media publishers and advertisers, and a consumer product reviews platform. In addition, it owns NewsNation, a national cable news network; and WGN-AM, a Chicago radio station, as well as owns and operates digital multicast networks. Further, its digital assets include local websites, mobile applications, connected television applications, free-ad supported television channels from The CW and The Hill, BestReviews, and advertising solutions. Additionally, the company engages in the digital business; and management of real estate assets, including leasing of owned office and production facilities. Its stations are affiliates of ABC, NBC, FOX, CBS, The CW, MyNetworkTV, and other broadcast television networks. The company was formerly known as Nexstar Broadcasting Group, Inc. and changed its name to Nexstar Media Group, Inc. in January 2017. Nexstar Media Group, Inc. was founded in 1996 and is headquartered in Irving, Texas.

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