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Upturn AI SWOT - About
SBGI 
Sinclair Broadcast Group Inc (SBGI)
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Upturn Advisory Summary
08/14/2025: SBGI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $16.07
1 Year Target Price $16.07
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -63.97% | Avg. Invested days 19 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 988.29M USD | Price to earnings Ratio 16.12 | 1Y Target Price 16.07 |
Price to earnings Ratio 16.12 | 1Y Target Price 16.07 | ||
Volume (30-day avg) 7 | Beta 1.26 | 52 Weeks Range 11.64 - 17.82 | Updated Date 08/15/2025 |
52 Weeks Range 11.64 - 17.82 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 6.82% | Basic EPS (TTM) 0.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -1.08 | Actual -0.9431 |
Profitability
Profit Margin 1.44% | Operating Margin (TTM) 3.83% |
Management Effectiveness
Return on Assets (TTM) 5.44% | Return on Equity (TTM) 20.78% |
Valuation
Trailing PE 16.12 | Forward PE 16.29 | Enterprise Value 4656023171 | Price to Sales(TTM) 0.28 |
Enterprise Value 4656023171 | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 1.34 | Enterprise Value to EBITDA 6.68 | Shares Outstanding 45871800 | Shares Floating 36956721 |
Shares Outstanding 45871800 | Shares Floating 36956721 | ||
Percent Insiders 16.85 | Percent Institutions 63.22 |
Upturn AI SWOT
Sinclair Broadcast Group Inc
Company Overview
History and Background
Founded in 1971, Sinclair Broadcast Group, Inc. grew from a single television station into one of the largest television broadcast companies in the U.S. It has expanded through acquisitions and strategic partnerships.
Core Business Areas
- Broadcast Television: Owns, operates, and provides services to television stations affiliated with major networks. This includes producing and broadcasting local and national programming and generating advertising revenue.
- Digital and Streaming: Operates digital media properties, including websites, apps, and over-the-top (OTT) streaming services.
- Sports: Owns and operates regional sports networks (RSNs) and provides sports content.
Leadership and Structure
Christopher S. Ripley is the President and CEO. The company has a board of directors overseeing its operations. Structure is hierarchical, with distinct divisions for broadcasting, digital, and sports.
Top Products and Market Share
Key Offerings
- Local Broadcast Television: Local news, entertainment, and sports programming aired on affiliated stations. Market share varies by local market, but Sinclair is a major player. Competitors include Nexstar, Tegna, and Gray Television.
- Regional Sports Networks (RSNs): Regional sports content broadcast through cable and satellite providers. These are currently under restructuring. Competitors include ESPN, Bally Sports (Diamond Sports Group).
- Digital Media: News and entertainment content distributed through websites and apps. Revenue is generated through advertising and subscriptions. Competitors include large news outlets like CNN and Fox News online, and numerous streaming providers.
Market Dynamics
Industry Overview
The broadcast television industry is facing challenges from cord-cutting and increased competition from digital media. Advertising revenue is shifting towards digital platforms. Sports broadcasting is facing challenges due to changing viewership habits.
Positioning
Sinclair is one of the largest broadcast groups in the U.S., with a focus on local news and sports. It aims to leverage its broadcast footprint and sports assets to compete in the evolving media landscape.
Total Addressable Market (TAM)
The US TV advertising market is estimated to be approximately $70 billion. The digital advertising market TAM is much larger, at approximately $270 billion. Sinclair's positioning is tied to securing a portion of these ad markets, with broadcast share declining but growth potential in the digital sphere.
Upturn SWOT Analysis
Strengths
- Large broadcast footprint
- Extensive local news coverage
- Significant ownership of regional sports networks
- Established relationships with major networks
- Strong digital media presence
Weaknesses
- High debt load
- Dependence on advertising revenue
- Negative reputation due to perceived political bias
- Exposure to cord-cutting trends
- Challenges with RSN profitability
Opportunities
- Expansion of digital media offerings
- Strategic acquisitions of smaller broadcast groups
- Partnerships with streaming services
- Growth in over-the-air (OTA) television viewing
- Leveraging sports content for new revenue streams
Threats
- Continued cord-cutting
- Increased competition from digital media
- Regulatory changes
- Economic downturn impacting advertising spending
- Loss of affiliate agreements with major networks
Competitors and Market Share
Key Competitors
- NXST
- TGNA
- GRAY
Competitive Landscape
Sinclair is a major player, but faces competition from larger broadcast groups with broader market reach. Sinclairu2019s size gives it economies of scale, but also makes it a regulatory target.
Major Acquisitions
Tennis Channel
- Year: 2016
- Acquisition Price (USD millions): 350
- Strategic Rationale: Expanded Sinclair's sports portfolio and provided access to a niche audience.
Growth Trajectory and Initiatives
Historical Growth: Sinclair's historical growth has been driven by acquisitions and expansion of its broadcast footprint. Digital media growth has been slower.
Future Projections: Future growth is uncertain given the challenges facing the broadcast industry. Analyst estimates vary depending on the success of Sinclair's digital strategy and the performance of its sports assets.
Recent Initiatives: Recent initiatives have focused on digital media expansion, restructuring its sports operations, and managing its debt load.
Summary
Sinclair Broadcast Group faces significant challenges in the evolving media landscape. While its large broadcast footprint remains a strength, cord-cutting and competition from digital platforms pose ongoing threats. The company is actively pursuing digital media strategies and sports programming opportunities, but success hinges on navigating a complex and competitive environment and managing its debt. The recent restructuring of its regional sports networks adds uncertainty to its future prospects.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available information and general market knowledge. It is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sinclair Broadcast Group Inc
Exchange NASDAQ | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 1995-06-06 | President & CEO Mr. Christopher S. Ripley | ||
Sector Communication Services | Industry Broadcasting | Full time employees 7200 | Website https://sbgi.net |
Full time employees 7200 | Website https://sbgi.net | ||
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; TBD, a multiscreen TV network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming. Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; T2 FAST, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv. The company also provides non-broadcast digital and internet solutions; and technical sales and services, including the design and manufacture of broadcast systems. In addition, it owns various investments in non-media related companies. The company distributes its content through its broadcast platform and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, sports, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.
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