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Upturn AI SWOT - About
SBGI 
Sinclair Broadcast Group Inc (SBGI)
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Upturn Advisory Summary
10/15/2025: SBGI (1-star) is a SELL. SELL since 2 days. Simulated Profits (-11.29%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $16.21
1 Year Target Price $16.21
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -68% | Avg. Invested days 19 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 905.41M USD | Price to earnings Ratio 14.77 | 1Y Target Price 16.21 |
Price to earnings Ratio 14.77 | 1Y Target Price 16.21 | ||
Volume (30-day avg) 7 | Beta 1.29 | 52 Weeks Range 11.69 - 17.51 | Updated Date 10/15/2025 |
52 Weeks Range 11.69 - 17.51 | Updated Date 10/15/2025 | ||
Dividends yield (FY) 7.62% | Basic EPS (TTM) 0.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.44% | Operating Margin (TTM) 3.83% |
Management Effectiveness
Return on Assets (TTM) 5.44% | Return on Equity (TTM) 20.78% |
Valuation
Trailing PE 14.77 | Forward PE 3.01 | Enterprise Value 4652540828 | Price to Sales(TTM) 0.26 |
Enterprise Value 4652540828 | Price to Sales(TTM) 0.26 | ||
Enterprise Value to Revenue 1.34 | Enterprise Value to EBITDA 6.68 | Shares Outstanding 45871818 | Shares Floating 36956721 |
Shares Outstanding 45871818 | Shares Floating 36956721 | ||
Percent Insiders 16.85 | Percent Institutions 63.84 |
Upturn AI SWOT
Sinclair Broadcast Group Inc
Company Overview
History and Background
Sinclair Broadcast Group, Inc. was founded in 1971 by Julian Sinclair Smith. Starting with a single television station, it has grown through acquisitions to become one of the largest television broadcasting companies in the U.S. Notable milestones include the acquisition of many local TV stations and expansions into digital media and sports programming.
Core Business Areas
- Broadcast: Owns, operates, and provides programming services to television stations. Its network affiliations include ABC, CBS, FOX, NBC, The CW, and MyNetworkTV.
- Digital: Operates digital media platforms, including websites, mobile apps, and over-the-top (OTT) streaming services, providing news, sports, and entertainment content.
- Sports: Provides sports programming through regional sports networks (RSNs), national networks like Tennis Channel, and sports-related digital platforms.
Leadership and Structure
Sinclair Broadcast Group's leadership includes David Smith (Executive Chairman), Chris Ripley (President and CEO), and Lucy Rutishauser (EVP & CFO). The organizational structure involves various departments, including broadcast operations, digital media, sports, and corporate functions.
Top Products and Market Share
Key Offerings
- Local TV Stations: Owns and operates many local TV stations across the United States. Competitors include Nexstar Media Group, Tegna, and Gray Television. Market share is difficult to pinpoint exactly as it varies greatly by local market and affiliation agreements.
- Regional Sports Networks (RSNs): Offers live games and other sports content through RSNs. Competitors in this arena include Bally Sports (Diamond Sports Group) and NBC Sports Regional Networks. Revenue from these networks, prior to divestments, was significant, accounting for a considerable share of Sinclair's profits.
- Tennis Channel: A national cable and satellite television network dedicated to tennis. Competitors include ESPN and other sports networks. Viewership and subscription numbers contribute to Sinclair's revenue. This is one of Sinclair's most successful offerings.
Market Dynamics
Industry Overview
The broadcasting industry is experiencing a transformation driven by cord-cutting, increased competition from streaming services, and the evolution of digital advertising. Local television stations still play a vital role in news, sports, and community content, but need to adapt to changing consumer behaviors.
Positioning
Sinclair is one of the largest broadcast groups in the US. The Company is heavily invested in local TV stations and has recently divested some sports assets to streamline operations. Its competitive advantages include its scale, established local presence, and diverse content portfolio, balanced against its sometimes controversial reputation and need to invest in new formats.
Total Addressable Market (TAM)
The total addressable market includes the revenue generated from TV advertising, cable subscriptions, and digital advertising, totaling hundreds of billions of dollars. Sinclair is well positioned through local presence and programming deals but faces competition and pressure to innovate.
Upturn SWOT Analysis
Strengths
- Large portfolio of local TV stations
- Established presence in numerous markets
- Diverse content offerings (news, sports, entertainment)
- Strong relationships with major network affiliates
Weaknesses
- High debt levels
- Dependence on advertising revenue
- Controversial reputation and political leanings
- Reliance on traditional broadcasting models
Opportunities
- Expansion of digital media presence
- Growth in OTT streaming services
- Strategic acquisitions of local TV stations
- Leveraging local content for national audience
Threats
- Cord-cutting and declining cable subscriptions
- Increased competition from streaming services
- Regulatory changes and scrutiny
- Economic downturn impacting advertising revenue
Competitors and Market Share
Key Competitors
- NXST
- TGNA
- GRAY
Competitive Landscape
Sinclair faces challenges from larger broadcast groups like Nexstar and from streaming services disrupting the traditional television model. It needs to differentiate itself with unique local content and digital offerings.
Major Acquisitions
Tribune Media
- Year: 2019
- Acquisition Price (USD millions): 3900
- Strategic Rationale: Expanded Sinclair's reach and portfolio of local TV stations (deal ultimately failed).
Growth Trajectory and Initiatives
Historical Growth: Sinclair has grown significantly through acquisitions of local TV stations and other media assets. Recent growth has been impacted by cord-cutting and declining advertising revenue.
Future Projections: Future growth depends on Sinclair's ability to adapt to changing consumer behaviors, expand its digital presence, and manage its debt levels. Analyst estimates will vary.
Recent Initiatives: Recent initiatives include divesting sports assets and focusing on core broadcasting and digital media businesses.
Summary
Sinclair Broadcast Group is a major player in the broadcasting industry, but its growth faces headwinds from cord-cutting and the rise of streaming services. While its large portfolio of local TV stations is a strength, high debt and a controversial reputation present challenges. Adapting to the digital landscape and generating unique content will be critical for future success. Divesting in some sport assets may prove to be beneficial for a leaner, better focused organization.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Market Research Reports
- Industry News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sinclair Broadcast Group Inc
Exchange NASDAQ | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 1995-06-06 | President & CEO Mr. Christopher S. Ripley | ||
Sector Communication Services | Industry Broadcasting | Full time employees 7200 | Website https://sbgi.net |
Full time employees 7200 | Website https://sbgi.net | ||
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; TBD, a multiscreen TV network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming. Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; T2 FAST, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv. The company also provides non-broadcast digital and internet solutions; and technical sales and services, including the design and manufacture of broadcast systems. In addition, it owns various investments in non-media related companies. The company distributes its content through its broadcast platform and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, sports, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.
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