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Upturn AI SWOT - About
SBGI 
Sinclair Broadcast Group Inc (SBGI)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
06/27/2025: SBGI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $17.14
Year Target Price $17.14
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Under performing |
| 2 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -60.49% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 938.52M USD | Price to earnings Ratio 6.61 | 1Y Target Price 17.14 |
Price to earnings Ratio 6.61 | 1Y Target Price 17.14 | ||
Volume (30-day avg) - | Beta 1.3 | 52 Weeks Range 11.29 - 17.82 | Updated Date 06/29/2025 |
52 Weeks Range 11.29 - 17.82 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 7.41% | Basic EPS (TTM) 2.04 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.72% | Operating Margin (TTM) 4% |
Management Effectiveness
Return on Assets (TTM) 5.7% | Return on Equity (TTM) 43.96% |
Valuation
Trailing PE 6.61 | Forward PE 14.99 | Enterprise Value 4646520114 | Price to Sales(TTM) 0.27 |
Enterprise Value 4646520114 | Price to Sales(TTM) 0.27 | ||
Enterprise Value to Revenue 1.32 | Enterprise Value to EBITDA 5.84 | Shares Outstanding 45796500 | Shares Floating 37003712 |
Shares Outstanding 45796500 | Shares Floating 37003712 | ||
Percent Insiders 16.62 | Percent Institutions 60.59 |
Analyst Ratings
Rating 3.14 | Target Price 17.14 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 3 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Sinclair Broadcast Group Inc
Company Overview
History and Background
Sinclair Broadcast Group, Inc. was founded in 1971 by Julian Sinclair Smith as a single UHF television station. It has grown through acquisitions and now owns, operates and/or provides services to 185 television stations in 86 markets.
Core Business Areas
- Broadcast: Owns and operates or provides services to television stations affiliated with various networks, including ABC, CBS, FOX, NBC, The CW, and MyNetworkTV.
- Digital and Streaming: Operates digital platforms, including websites, mobile apps, and streaming services, offering news, sports, and entertainment content.
- Multicast Networks: Operates multicast networks such as Comet, Charge!, and TBD.
Leadership and Structure
David D. Smith is the Executive Chairman. Christopher S. Ripley is the President and Chief Executive Officer. The company has a hierarchical structure with various departments reporting to the executive team.
Top Products and Market Share
Key Offerings
- Local Television Broadcasts: Provides local news, sports, and entertainment programming across its affiliated stations. Revenue is generated through advertising sales. Market share is fragmented across local markets, making it difficult to pinpoint an exact nationwide figure. Competitors include Nexstar Media Group, Tegna, and Gray Television.
- Digital Media Content: Offers digital content via websites, apps, and streaming platforms. Revenue is generated from advertising and subscriptions. Market share is growing within the digital media landscape. Competitors include large digital media companies and other local broadcasters with online presence.
Market Dynamics
Industry Overview
The broadcasting industry faces challenges from cord-cutting, increased competition from streaming services, and evolving advertising models. However, local broadcast remains a primary source for news and information for many viewers.
Positioning
Sinclair is a major player in the broadcast industry, focused on owning and operating local television stations. Competitive advantages include its large station footprint and investments in digital platforms.
Total Addressable Market (TAM)
The total addressable market for TV broadcasting and advertising is estimated to be in the tens of billions of dollars annually. Sinclair captures a portion of this TAM through its broadcast and digital operations. Sinclair's positioning focuses on local news and information to maintain relevance.
Upturn SWOT Analysis
Strengths
- Large portfolio of local television stations
- Extensive reach in local markets
- Investment in digital platforms
- Strong local news presence
Weaknesses
- Reliance on traditional advertising revenue
- High debt levels
- Reputational risks associated with perceived political bias
- Vulnerability to cord-cutting trends
Opportunities
- Expansion of digital and streaming services
- Acquisition of additional television stations
- Development of new content formats
- Partnerships with streaming providers
Threats
- Continued decline in traditional television viewership
- Increased competition from streaming services
- Regulatory changes impacting broadcasting
- Economic downturn affecting advertising spending
Competitors and Market Share
Key Competitors
- NXST
- TGNA
- GTN
Competitive Landscape
Sinclair faces competition from other large broadcast groups, as well as from digital media companies. Its competitive advantages include its large station footprint and investments in digital platforms. However, it also faces reputational risks and vulnerability to cord-cutting trends.
Major Acquisitions
Tribune Media
- Year: 2019
- Acquisition Price (USD millions): 3900
- Strategic Rationale: Expanded Sinclair's broadcast reach and market presence.
Growth Trajectory and Initiatives
Historical Growth: Sinclair's growth has been driven by acquisitions of local television stations. This section is populated with sample data
Future Projections: Future projections are based on analyst estimates and company guidance. This section is populated with sample data
Recent Initiatives: Recent initiatives include investments in digital platforms and streaming services. This section is populated with sample data
Summary
Sinclair Broadcast Group is a major player in the US broadcast market, bolstered by a large local TV station portfolio. However, high debt and reputational concerns coupled with cord-cutting trends pose considerable challenges. Expanding digital and streaming could improve their strength. Monitoring industry competition is vital for Sinclair's sustained success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Industry Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and may vary based on source and methodology. Financial data should be independently verified.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sinclair Broadcast Group Inc
Exchange NASDAQ | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 1995-06-06 | President & CEO Mr. Christopher S. Ripley | ||
Sector Communication Services | Industry Broadcasting | Full time employees 7200 | Website https://sbgi.net |
Full time employees 7200 | Website https://sbgi.net | ||
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; TBD, a multiscreen TV network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming. Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; T2 FAST, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv. The company also provides non-broadcast digital and internet solutions; and technical sales and services, including the design and manufacture of broadcast systems. In addition, it owns various investments in non-media related companies. The company distributes its content through its broadcast platform and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, sports, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.
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