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Nayax Ltd (NYAX)



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Upturn Advisory Summary
10/14/2025: NYAX (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $51
1 Year Target Price $51
3 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 33.18% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.80B USD | Price to earnings Ratio 84.19 | 1Y Target Price 51 |
Price to earnings Ratio 84.19 | 1Y Target Price 51 | ||
Volume (30-day avg) 5 | Beta -0.27 | 52 Weeks Range 25.32 - 52.46 | Updated Date 10/14/2025 |
52 Weeks Range 25.32 - 52.46 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.07% | Operating Margin (TTM) 9.96% |
Management Effectiveness
Return on Assets (TTM) 2.74% | Return on Equity (TTM) 11.74% |
Valuation
Trailing PE 84.19 | Forward PE 40.16 | Enterprise Value 1757786872 | Price to Sales(TTM) 5.17 |
Enterprise Value 1757786872 | Price to Sales(TTM) 5.17 | ||
Enterprise Value to Revenue 5.04 | Enterprise Value to EBITDA 33.79 | Shares Outstanding 36938171 | Shares Floating 14776093 |
Shares Outstanding 36938171 | Shares Floating 14776093 | ||
Percent Insiders 61.02 | Percent Institutions 18.61 |
Upturn AI SWOT
Nayax Ltd
Company Overview
History and Background
Nayax Ltd. was founded in 2005, specializing in cashless payment solutions and telemetry for unattended retail machines. The company has grown through innovation and strategic acquisitions to become a global leader in its field.
Core Business Areas
- Payment Solutions: Nayax offers a range of cashless payment solutions, including credit/debit card readers, mobile payments, and closed-loop systems for unattended retail machines like vending machines, self-service kiosks, and car washes.
- Telemetry and Management: Nayax provides telemetry and management tools that allow operators to monitor machine performance, track inventory, manage pricing, and generate sales reports in real-time.
- Monyx Wallet: Nayax develops and promotes closed-loop payment solutions for specific sectors. Monyx Wallet allows businesses to load value onto cards, apps or wearable tech. Users can pay, track activity and collect loyalty points.
Leadership and Structure
The leadership team consists of Yair Nechmad (CEO) and other key executives. The company has a typical corporate structure with various departments responsible for sales, marketing, R&D, operations, and finance.
Top Products and Market Share
Key Offerings
- VPOS Touch: A cashless payment device for unattended machines. Market share is approximately 20-25% in the global unattended retail payments market. Competitors include Ingenico (Worldline), Cantaloupe Systems, and USA Technologies (now part of Cantaloupe).
- MoMa (Management & Monitoring Application): A cloud-based telemetry and management platform for remote monitoring and control of unattended machines. Exact revenue not disclosed, but a core component of Nayax's value proposition. Competitors include Cantaloupe Systems, VendSys, and Streamware.
Market Dynamics
Industry Overview
The unattended retail market is growing due to increasing demand for convenience, automation, and contactless payments. The industry is becoming more competitive with new entrants and technological advancements.
Positioning
Nayax is positioned as a leading provider of cashless payment solutions and telemetry services for unattended retail machines, offering a comprehensive suite of hardware, software, and services. Their competitive advantages include a strong global presence, a broad product portfolio, and a focus on innovation.
Total Addressable Market (TAM)
The global unattended retail market is estimated at $30-40 billion. Nayax is well-positioned to capture a significant share of this market by providing innovative and reliable solutions for cashless payments and machine management.
Upturn SWOT Analysis
Strengths
- Global presence
- Comprehensive product portfolio
- Innovative technology
- Strong customer relationships
- Established brand reputation
Weaknesses
- Reliance on specific industries (e.g., vending)
- Exposure to currency exchange rate fluctuations
- Competition from larger payment processors
- Need to constantly innovate to stay ahead of the curve
Opportunities
- Expansion into new geographies
- Development of new products and services
- Strategic acquisitions and partnerships
- Increasing adoption of cashless payments
- Growth of the unattended retail market
Threats
- Increased competition
- Technological obsolescence
- Economic downturns
- Changes in regulations
- Security breaches
Competitors and Market Share
Key Competitors
- Cantaloupe, Inc. (CTLP)
- Ingenico (Worldline)
Competitive Landscape
Nayax is a strong competitor with a well-rounded solution. Cantaloupe focuses more on the software and analytics side. Ingenico is a much larger player, but their unattended retail focus may not be as sharp as Nayax's.
Major Acquisitions
VMtecnologia
- Year: 2022
- Acquisition Price (USD millions): 26
- Strategic Rationale: Expand operations in Latin America
Growth Trajectory and Initiatives
Historical Growth: Nayax has experienced significant growth in revenue and market share over the past years, driven by increasing adoption of cashless payments and the expansion of the unattended retail market.
Future Projections: Analysts project continued growth for Nayax, driven by its strong market position, innovative technology, and expansion into new markets. Revenue growth is expected to be in the range of 15-20% per year.
Recent Initiatives: Recent initiatives include the launch of new payment solutions, the expansion of its global network, and strategic partnerships with key players in the unattended retail industry.
Summary
Nayax is a moderately strong company in the growing unattended retail payment market. It boasts a comprehensive product portfolio and a global presence, positioning it well for future growth. However, competition is intensifying, and the company needs to remain innovative and adapt to changing market dynamics to maintain its competitive edge. Currency exchange exposure and economic downturns need to be closely watched.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Industry reports
- Analyst estimates
- Press releases
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nayax Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2022-09-21 | Co-founder, CEO & Chairman of the Board Mr. Yair Nechmad | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1200 | Website https://www.nayax.com |
Full time employees 1200 | Website https://www.nayax.com |
Nayax Ltd., a fintech company, develops a complete solution for automated self-service retailers, commerce, and other merchants in the United States, Europe, the United Kingdom, Australia, Israel, and rest of the world. The company offers Nayax Core, a management and monitoring software for vending machines and other unattended machines; MoMa, a mobile app for automated self-service machine; Tigapo back-office software suite, a cloud-based platform; EV Core, a smart, cloud-based management platform; Retail Management Cloud, a comprehensive attended retail management platform; Loyalty and Marketing Suite, a consumer engagement marketing and loyalty platform; Monyx Wallet, a digital wallet app enabling cashless payments with mobile phones; Weezmo, a consumer engagement and marketing platform; and Tigapo app, an associated mobile app to help family entertainment center businesses. It also provides devices that accepts digital payments for customers; VPOS Touch, an automated self-service points of sale, cashless payment, and telemetry device; ONYX, a contactless card reader and telemetry device; EV meter, a fully functional EV charging station; DOT, a smart QR and barcode reader; OTI solutions; UNO Plus and UNO 8, which are EMV and FeliCa contactless readers; EMV SOM, a PCI-PTS ready contactless EMV reader module; Nova Market, a cashless micro market and self-checkout solution; Nova Kiosk, a customizable large standing kiosk or countertop kiosk system; NOVA 156, an electronic cash register; NOVA 45, a smaller version for attending Mobile POS; and Retail One, a universal retail solution that integrates directly with SAP. The company serves various verticals, including vending machines, coffee machines, unattended checkout counters, self-service kiosks, ticketing machines, car wash stations, gaming machines, amusement rides, laundromats, and EV charging stations. Nayax Ltd. was incorporated in 2005 and is headquartered in Herzliya, Israel.

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