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Nayax Ltd (NYAX)

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Upturn Advisory Summary
02/27/2026: NYAX (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $53.62
1 Year Target Price $53.62
| 3 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.94B USD | Price to earnings Ratio 81.9 | 1Y Target Price 53.62 |
Price to earnings Ratio 81.9 | 1Y Target Price 53.62 | ||
Volume (30-day avg) 5 | Beta -0.24 | 52 Weeks Range 32.38 - 60.77 | Updated Date 02/27/2026 |
52 Weeks Range 32.38 - 60.77 | Updated Date 02/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.49% | Operating Margin (TTM) 7.52% |
Management Effectiveness
Return on Assets (TTM) 3.39% | Return on Equity (TTM) 12.92% |
Valuation
Trailing PE 81.9 | Forward PE 40.16 | Enterprise Value 1757786872 | Price to Sales(TTM) 5.24 |
Enterprise Value 1757786872 | Price to Sales(TTM) 5.24 | ||
Enterprise Value to Revenue 5.04 | Enterprise Value to EBITDA 33.79 | Shares Outstanding 36938171 | Shares Floating 14851863 |
Shares Outstanding 36938171 | Shares Floating 14851863 | ||
Percent Insiders 61.02 | Percent Institutions 22.36 |
Upturn AI SWOT
Nayax Ltd
Company Overview
History and Background
Nayax Ltd. was founded in 2005. It has since evolved into a global fintech company specializing in payment solutions and a management platform for unattended retail and digital commerce. Key milestones include its expansion into various international markets and the development of its comprehensive cashless payment ecosystem.
Core Business Areas
- Payment Solutions: Provides a comprehensive cashless payment ecosystem, including payment devices, software, and connectivity, enabling unattended machines to accept various payment methods.
- Management & Analytics Platform: Offers a cloud-based platform (Nayax Core) that provides real-time data on sales, inventory, machine status, and operational efficiency for unattended devices.
- Digital Commerce Solutions: Extends its payment and management capabilities to online platforms, e-commerce websites, and mobile applications.
Leadership and Structure
Nayax Ltd. is led by its co-founders and executive team, including CEO Yair Nechmad and COO David Ben-Ari. The company operates with a global structure, with dedicated teams for sales, R&D, operations, and customer support across its various geographical regions.
Top Products and Market Share
Key Offerings
- Nayax Payment Terminals: These devices integrate with vending machines, self-checkout kiosks, laundromats, and other unattended retail points. They support credit/debit cards, mobile payments, and digital wallets. Competitors include Verifone, Ingenico, and Square. Specific market share data for this individual product is not publicly disclosed, but the company broadly serves millions of payment points globally.
- Nayax Management & Analytics Platform (Nayax Core): A cloud-based software solution for remote monitoring and management of unattended devices. It offers inventory tracking, sales reporting, and operational insights. Competitors include various IoT platform providers and vending management software companies. User numbers and revenue are not broken down by specific product.
- Nayax Connect Connectivity Solutions: Provides SIM cards and cellular connectivity for unattended devices, ensuring reliable data transmission for payments and management. Competitors include telecommunication providers and specialized IoT connectivity providers.
Market Dynamics
Industry Overview
Nayax operates within the rapidly growing fintech and unattended retail technology sectors. Key trends include the increasing adoption of cashless payments, the demand for self-service solutions across various industries, and the rise of IoT in retail operations. The market is characterized by a strong push towards digitalization and enhanced customer convenience.
Positioning
Nayax positions itself as a one-stop-shop for cashless payment and management solutions for unattended retail. Its competitive advantages include its comprehensive ecosystem approach, global reach, and its ability to cater to a wide range of unattended retail applications. The company differentiates itself by offering a complete solution rather than just a payment terminal.
Total Addressable Market (TAM)
The TAM for cashless payment solutions in unattended retail and digital commerce is substantial and growing. While specific TAM figures fluctuate based on market research reports, it is estimated to be in the tens of billions of dollars globally. Nayax is positioned to capture a significant portion of this market by providing integrated hardware, software, and payment processing services.
Upturn SWOT Analysis
Strengths
- Comprehensive end-to-end payment and management solution
- Global presence and established distribution network
- Strong focus on innovation and technology development
- Diverse customer base across multiple industries
- Scalable business model
Weaknesses
- Reliance on third-party payment networks
- Intense competition from established players and new entrants
- Potential challenges in integrating with diverse legacy systems
- Brand recognition might be lower compared to some larger fintech firms
Opportunities
- Expansion into emerging markets
- Growth in the smart city and IoT sectors
- Development of new payment technologies (e.g., biometric payments)
- Strategic partnerships and acquisitions
- Increasing consumer preference for contactless and cashless transactions
Threats
- Regulatory changes in the financial services sector
- Cybersecurity risks and data breaches
- Economic downturns impacting consumer spending
- Intensifying price competition
- Disruptive technologies from competitors
Competitors and Market Share
Key Competitors
- VeriFone Systems Inc. (now part of VeriFone Holdings, often considered a predecessor to current competitors in payment hardware)
- Ingenico Group (now Worldline)
- Square, Inc. (SQ)
- Adyen N.V. (ADYEN.AS - European exchange, but a major global player)
- Fiserv, Inc. (FI)
- NCR Corporation (NCR)
Competitive Landscape
Nayax competes in a dynamic and competitive landscape. Its advantages lie in its specialized focus on unattended retail and its integrated solution. However, it faces competition from larger, more established payment processors and hardware manufacturers with broader market reach. Nayax's ability to innovate and adapt to evolving payment technologies will be crucial for maintaining its competitive edge.
Growth Trajectory and Initiatives
Historical Growth: Nayax has exhibited strong historical growth, driven by the global shift towards cashless payments and the increasing adoption of unattended retail solutions. Its expansion into new geographies and diversification of its product offerings have been key growth drivers.
Future Projections: Future projections for Nayax are generally positive, with analysts anticipating continued revenue growth. This is supported by the ongoing digitalization trend in retail, expansion opportunities in underdeveloped markets, and the company's robust product pipeline. Specific analyst consensus targets would be available in financial news outlets or analyst reports.
Recent Initiatives: Recent initiatives likely include expanding its product portfolio with new payment technologies, strengthening its presence in key international markets, and forging strategic partnerships to enhance its service offerings and reach.
Summary
Nayax Ltd. is a strong player in the fintech and unattended retail payment solutions market, benefiting from global digitalization trends. Its comprehensive ecosystem and global reach are significant advantages. However, it faces intense competition and potential regulatory hurdles. Continued innovation and strategic expansion are key to its future success.
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Sources and Disclaimers
Data Sources:
- Company Investor Relations (SEC filings, annual reports)
- Financial news outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Market research reports (general industry trends)
- Financial data aggregators
Disclaimers:
This information is for informational purposes only and does not constitute financial advice. Market share data is estimated and may vary based on different methodologies. Financial figures are subject to change and depend on the latest available reports. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nayax Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2022-09-21 | Co-founder, CEO & Chairman of the Board Mr. Yair Nechmad | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1200 | Website https://www.nayax.com |
Full time employees 1200 | Website https://www.nayax.com | ||
Nayax Ltd., a fintech company, develops a complete solution for automated self-service retailers, commerce, and other merchants in the United States, Europe, the United Kingdom, Australia, Israel, and rest of the world. The company offers Nayax Core, a management and monitoring software for vending machines and other unattended machines; MoMa, a mobile app for automated self-service machine; Tigapo back-office software suite, a cloud-based platform; EV Core, a smart, cloud-based management platform; Retail Management Cloud, a comprehensive attended retail management platform; Loyalty and Marketing Suite, a consumer engagement marketing and loyalty platform; Monyx Wallet, a digital wallet app enabling cashless payments with mobile phones; Weezmo, a consumer engagement and marketing platform; and Tigapo app, an associated mobile app to help family entertainment center businesses. It also provides devices that accepts digital payments for customers; VPOS Touch, an automated self-service points of sale, cashless payment, and telemetry device; ONYX, a contactless card reader and telemetry device; EV meter, a fully functional EV charging station; DOT, a smart QR and barcode reader; OTI solutions; UNO Plus and UNO 8, which are EMV and FeliCa contactless readers; EMV SOM, a PCI-PTS ready contactless EMV reader module; Nova Market, a cashless micro market and self-checkout solution; Nova Kiosk, a customizable large standing kiosk or countertop kiosk system; NOVA 156, an electronic cash register; NOVA 45, a smaller version for attending Mobile POS; and Retail One, a universal retail solution that integrates directly with SAP. The company serves various verticals, including vending machines, coffee machines, unattended checkout counters, self-service kiosks, ticketing machines, car wash stations, gaming machines, amusement rides, laundromats, and EV charging stations. Nayax Ltd. was incorporated in 2005 and is headquartered in Herzliya, Israel.

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