Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
OKTA 
Okta Inc (OKTA)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
01/08/2026: OKTA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
45 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $113.02
1 Year Target Price $113.02
| 18 | Strong Buy |
| 8 | Buy |
| 18 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -63.24% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/08/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.63B USD | Price to earnings Ratio 85.31 | 1Y Target Price 113.02 |
Price to earnings Ratio 85.31 | 1Y Target Price 113.02 | ||
Volume (30-day avg) 45 | Beta 0.76 | 52 Weeks Range 75.05 - 127.57 | Updated Date 01/8/2026 |
52 Weeks Range 75.05 - 127.57 | Updated Date 01/8/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.87% | Operating Margin (TTM) 3.1% |
Management Effectiveness
Return on Assets (TTM) 0.84% | Return on Equity (TTM) 2.96% |
Valuation
Trailing PE 85.31 | Forward PE 25.25 | Enterprise Value 14591283938 | Price to Sales(TTM) 5.86 |
Enterprise Value 14591283938 | Price to Sales(TTM) 5.86 | ||
Enterprise Value to Revenue 5.14 | Enterprise Value to EBITDA 47.53 | Shares Outstanding 169459250 | Shares Floating 168404156 |
Shares Outstanding 169459250 | Shares Floating 168404156 | ||
Percent Insiders 0.51 | Percent Institutions 91.78 |
Upturn AI SWOT
Okta Inc
Company Overview
History and Background
Okta Inc. was founded in 2009 by Todd McKinnon and David Liss as a cloud-based identity and access management (IAM) company. Its mission is to enable any organization to manage and secure access to any application for any user. Key milestones include its IPO in 2017 and its rapid growth in the enterprise IAM market, driven by the increasing need for secure cloud-based solutions.
Core Business Areas
- Identity and Access Management (IAM) Platform: Okta's core offering is its cloud-based identity platform. This platform provides unified access management, enabling users to securely log in to multiple applications with a single set of credentials. It includes features for single sign-on (SSO), multi-factor authentication (MFA), and user lifecycle management.
- Workforce Identity: This segment focuses on providing identity solutions for employees and contractors within an organization. It helps secure access to internal applications, systems, and resources, improving productivity and security.
- Customer Identity: This segment offers identity solutions for external customers interacting with an organization's applications and services. It includes features for customer registration, login, profile management, and secure access to customer-facing platforms.
Leadership and Structure
Okta is led by its co-founder and CEO Todd McKinnon. The company operates with a functional organizational structure, with departments dedicated to engineering, sales, marketing, customer success, and operations. Key executives include Chief Financial Officer Michael Bucher and Chief Product Officer Diya Jolly.
Top Products and Market Share
Key Offerings
- Competitors: Microsoft Azure AD (Microsoft),Ping Identity,OneLogin,IBM Security Verify
- Description: A comprehensive suite of identity and access management tools for employees. This includes Single Sign-On (SSO), Multi-Factor Authentication (MFA), Lifecycle Management, and API Access Management. Competitors include Microsoft Azure AD, Ping Identity, OneLogin, and Auth0 (now part of Okta itself). While specific market share data for individual products is not publicly disclosed, Okta is a leading player in the IAM market.
- Product Name: Okta Identity Cloud (Workforce Identity)
- Competitors: Auth0 (owned by Okta),Amazon Cognito (Amazon),ForgeRock,Microsoft Azure AD B2C (Microsoft)
- Description: A platform for managing customer identities and securing access to customer-facing applications. Features include user registration and login, social login, MFA, and a developer-friendly API. Competitors include Auth0 (now owned by Okta), Amazon Cognito, ForgeRock, and Microsoft Azure AD B2C. Okta is a significant player in this rapidly growing market.
- Product Name: Okta Identity Cloud (Customer Identity)
- Competitors: Workday,SailPoint,Microsoft Azure AD
- Description: Automates user provisioning and deprovisioning across various applications, ensuring that access is granted and revoked efficiently and securely as users join, move within, or leave an organization. Competitors include Workday, SailPoint, and other IAM providers.
- Product Name: Okta Lifecycle Management
- Competitors: Integrated into Okta's platform, but general security analytics and SIEM tools are broader competitors in the threat detection space.
- Description: A security feature that monitors and analyzes login attempts for suspicious activity, helping to detect and prevent account compromises. It is an integrated component of the Okta Identity Cloud.
- Product Name: Okta ThreatInsight
Market Dynamics
Industry Overview
Okta operates in the Identity and Access Management (IAM) market, a critical segment of the cybersecurity industry. The IAM market is characterized by increasing demand for cloud-based solutions, zero-trust security models, and the need to manage identities across a hybrid workforce and diverse application landscape. The rise of remote work and sophisticated cyber threats has accelerated adoption.
Positioning
Okta is a leading provider of identity solutions, particularly strong in cloud-native IAM. Its competitive advantages include its comprehensive platform, ease of integration, robust feature set, and strong brand recognition. The acquisition of Auth0 further strengthened its position in the developer-centric customer identity market.
Total Addressable Market (TAM)
The total addressable market for IAM is estimated to be tens of billions of dollars annually and is projected to continue growing at a significant CAGR. Okta is well-positioned to capture a substantial portion of this market due to its broad product portfolio and established market presence. Its focus on both workforce and customer identity allows it to address a wider range of customer needs within the TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and market leadership in cloud IAM.
- Comprehensive and integrated identity platform (SSO, MFA, Lifecycle Management).
- Acquisition of Auth0 strengthens customer identity and developer tools.
- Scalable cloud-native architecture.
- Strong customer retention and recurring revenue model.
Weaknesses
- Reliance on integrations with third-party applications.
- Past security incidents have raised concerns about platform robustness.
- Competition from large, established tech giants with integrated offerings (e.g., Microsoft).
- High customer acquisition cost.
Opportunities
- Continued growth in cloud adoption and remote work driving IAM demand.
- Expansion into new markets and verticals.
- Leveraging AI and machine learning for enhanced security features.
- Further integration of Auth0's capabilities into the broader Okta platform.
- Increased focus on privileged access management and identity governance.
Threats
- Intensifying competition from both established players and emerging startups.
- Data breaches and security vulnerabilities impacting customer trust.
- Changes in regulatory landscape for data privacy and security.
- Economic downturns impacting IT spending.
- Complexity of managing diverse identity needs across large enterprises.
Competitors and Market Share
Key Competitors
- Microsoft Corporation (MSFT)
- CyberArk Software Ltd. (CYBR)
- Ping Identity Holding Corp. (PING) - acquired by Thoma Bravo
- OneLogin (part of One Identity, a portfolio company of Quest Software)
- ForgeRock Inc. (FORG) - acquired by Thoma Bravo
Competitive Landscape
Okta holds a strong position in the IAM market, especially in cloud-native identity solutions. Its primary advantage lies in its specialized focus and comprehensive platform. However, it faces intense competition from larger tech giants like Microsoft, which can bundle identity services with their broader cloud offerings, and specialized cybersecurity firms focusing on privileged access management and identity governance.
Major Acquisitions
Auth0
- Year: 2021
- Acquisition Price (USD millions): 6500
- Strategic Rationale: To significantly expand Okta's presence in the rapidly growing customer identity market, strengthen its developer tools, and broaden its appeal to a wider range of businesses, from startups to large enterprises.
Knowledge Center
- Year: 2020
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance Okta's knowledge management capabilities and improve customer support and self-service resources.
Growth Trajectory and Initiatives
Historical Growth: Okta has experienced substantial historical revenue growth, fueled by the increasing adoption of cloud computing and the critical need for secure identity management. Its strategic acquisitions, particularly Auth0, have also contributed to its expansion and diversification.
Future Projections: Analysts project continued revenue growth for Okta, driven by ongoing demand for its identity solutions, expansion into new markets, and the increasing complexity of digital security. While profitability is expected to improve, the exact timeline remains a focus for investors.
Recent Initiatives: Okta has been focused on integrating its Auth0 acquisition, enhancing its platform capabilities with AI-driven security features, expanding its sales and marketing efforts, and strengthening its partner ecosystem.
Summary
Okta Inc. is a leading identity and access management provider with strong revenue growth, driven by the increasing demand for secure cloud-based solutions. Its acquisition of Auth0 has bolstered its position in the customer identity market. However, the company faces significant competition from tech giants and has yet to achieve consistent profitability, making its path to sustained positive earnings a key focus for investors.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Okta Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial Data Providers (e.g., Refinitiv, Bloomberg)
- Industry Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data is subject to change and actual results may differ from projections. Market share data is estimated and can vary based on the source and methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Okta Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2017-04-07 | Co-Founder, Chairman & CEO Mr. Todd McKinnon | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 5914 | Website https://www.okta.com |
Full time employees 5914 | Website https://www.okta.com | ||
Okta, Inc. operates as an identity partner in the United States and internationally. The company offers Okta's suite of products and services used to manage and secure identities, such as Single Sign-On that enables users to access applications in the cloud or on-premises from various devices; Adaptive Multi-Factor Authentication provides a layer of security for cloud, mobile, web applications, and data; API Access Management enables organizations to secure APIs; Access Gateway enables organizations to extend Workforce Identity Cloud; and Okta Device Access enables end users to securely log in to devices with Okta credentials. It provides Universal Directory, a cloud-based system of record to store and secure user, application, and device profiles for an organization; Lifecycle Management enables IT organizations or developers to manage a user's identity throughout its lifecycle; Okta Identity Governance provides identity access management and identity governance solutions; Advanced Server Access offers access management to secure cloud infrastructure; Okta Privileged Access enables organizations to reduce risk with unified access and governance management for on-premises and cloud resources; and Okta Workforce Identity Workflows. In addition, the company offers Universal Login, which allows customers to provide login experience across different applications and devices; and Attack Protection, a suite of security capabilities that protects customers from different types of malicious traffic. Further, it provides Adaptive Multi-Factor Authentication, Passwordless, Machine to Machine, Private Cloud, Organizations, Actions and Extensibility, and Enterprise Connections. The company sells its products directly to customers through sales force and channel partners. The company was formerly known as Saasure, Inc. Okta, Inc. was incorporated in 2009 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.