Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
OKTA 
Okta Inc (OKTA)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/23/2025: OKTA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
45 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $120.84
1 Year Target Price $120.84
| 18 | Strong Buy |
| 8 | Buy |
| 18 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -65.4% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.61B USD | Price to earnings Ratio 105.42 | 1Y Target Price 120.84 |
Price to earnings Ratio 105.42 | 1Y Target Price 120.84 | ||
Volume (30-day avg) 45 | Beta 0.84 | 52 Weeks Range 70.92 - 127.57 | Updated Date 10/24/2025 |
52 Weeks Range 70.92 - 127.57 | Updated Date 10/24/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.08% | Operating Margin (TTM) 5.63% |
Management Effectiveness
Return on Assets (TTM) 0.56% | Return on Equity (TTM) 2.61% |
Valuation
Trailing PE 105.42 | Forward PE 26.25 | Enterprise Value 14815055824 | Price to Sales(TTM) 5.65 |
Enterprise Value 14815055824 | Price to Sales(TTM) 5.65 | ||
Enterprise Value to Revenue 5.36 | Enterprise Value to EBITDA 52.72 | Shares Outstanding 168459019 | Shares Floating 167431041 |
Shares Outstanding 168459019 | Shares Floating 167431041 | ||
Percent Insiders 0.53 | Percent Institutions 96.08 |
Upturn AI SWOT
Okta Inc
Company Overview
History and Background
Okta Inc. was founded in 2009 by Todd McKinnon and Frederic Kerrest. Initially focused on single sign-on (SSO), it has evolved into a comprehensive identity and access management (IAM) provider. Okta went public in 2017.
Core Business Areas
- Workforce Identity: Provides identity solutions for employees, contractors, and partners to securely access applications and resources.
- Customer Identity: Offers customer identity and access management (CIAM) solutions for businesses to securely manage customer identities and personalize experiences.
- Platform Services: Provides a suite of platform services, including authentication, authorization, and user management, that can be integrated into custom applications.
Leadership and Structure
Todd McKinnon serves as the CEO. The company is structured with departments for engineering, product, sales, marketing, and customer success. It also has board of directors composed of industry professionals.
Top Products and Market Share
Key Offerings
- Single Sign-On (SSO): Enables users to access multiple applications with one set of credentials. Okta has a significant share of the SSO market. Competitors include Microsoft Entra ID, Ping Identity, and JumpCloud. It accounts for a large portion of Okta's revenue.
- Multi-Factor Authentication (MFA): Adds an extra layer of security to the login process. Okta MFA protects against phishing and credential-based attacks. Competitors include Microsoft Entra ID, Duo Security, and RSA Security.
- Universal Directory: A cloud-based directory service for managing users and groups. Competitors include Microsoft Active Directory and Google Cloud Directory Sync.
- Access Management: Provides tools to control access to applications and resources. Competitors include Microsoft Entra ID and ForgeRock.
Market Dynamics
Industry Overview
The IAM market is growing rapidly due to increased cloud adoption, remote work, and rising cybersecurity threats. Demand for identity solutions is high as businesses prioritize secure access and streamlined user experiences.
Positioning
Okta is a leading independent IAM provider, known for its comprehensive platform, strong integrations, and focus on customer success. It competes with larger tech companies like Microsoft but differentiates itself with its specialization in identity.
Total Addressable Market (TAM)
Estimates put the IAM TAM at around $80 billion. Okta is positioned to capture a significant portion of this market through its comprehensive platform and strategic acquisitions.
Upturn SWOT Analysis
Strengths
- Comprehensive IAM platform
- Strong brand reputation
- Extensive integrations with other applications
- Focus on customer success
- Cloud-native architecture
Weaknesses
- High subscription costs can deter smaller businesses.
- Integration complexity with legacy systems.
- Reliance on cloud infrastructure providers.
Opportunities
- Expanding into new markets and geographies.
- Developing new identity solutions for emerging technologies (e.g., IoT, blockchain).
- Strategic partnerships and acquisitions.
- Increasing demand for zero trust security solutions.
Threats
- Competition from larger tech companies with bundled offerings.
- Evolving cybersecurity threats and compliance requirements.
- Economic downturns impacting IT spending.
- Data privacy regulations.
Competitors and Market Share
Key Competitors
- MSFT
- PING
- FORG
Competitive Landscape
Okta's competitive advantage lies in its focused approach to IAM and its vendor-neutral integrations. However, larger companies like Microsoft can offer IAM as part of a broader suite of services.
Major Acquisitions
Auth0
- Year: 2021
- Acquisition Price (USD millions): 6500
- Strategic Rationale: Expanded Okta's customer identity and access management (CIAM) capabilities and market presence.
Growth Trajectory and Initiatives
Historical Growth: Okta has experienced rapid revenue growth over the past several years, driven by increased demand for IAM solutions.
Future Projections: Analyst estimates suggest continued revenue growth for Okta. Specific projections are available from financial data providers.
Recent Initiatives: Recent initiatives include expanding product offerings, strengthening partnerships, and investing in international expansion.
Summary
Okta is a leading IAM provider with a strong platform and reputation. Its growth is driven by increased demand for cloud-based identity solutions. However, it faces competition from larger tech companies and must navigate evolving cybersecurity threats. While revenue is growing, consistent profitability remains a watch item for investors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Industry reports (Gartner, Forrester)
- Analyst reports
- Okta investor relations website
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share data is approximate and may vary depending on the source. Investment decisions should be based on individual risk tolerance and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Okta Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2017-04-07 | Co-Founder, Chairman & CEO Mr. Todd McKinnon | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 5914 | Website https://www.okta.com |
Full time employees 5914 | Website https://www.okta.com | ||
Okta, Inc. operates as an identity partner in the United States and internationally. The company offers Okta's suite of products and services used to manage and secure identities, such as Single Sign-On that enables users to access applications in the cloud or on-premises from various devices; Adaptive Multi-Factor Authentication provides a layer of security for cloud, mobile, web applications, and data; API Access Management enables organizations to secure APIs; Access Gateway enables organizations to extend Workforce Identity Cloud; and Okta Device Access enables end users to securely log in to devices with Okta credentials. It provides Universal Directory, a cloud-based system of record to store and secure user, application, and device profiles for an organization; Lifecycle Management enables IT organizations or developers to manage a user's identity throughout its lifecycle; Okta Identity Governance provides identity access management and identity governance solutions; Advanced Server Access offers access management to secure cloud infrastructure; Okta Privileged Access enables organizations to reduce risk with unified access and governance management for on-premises and cloud resources; and Okta Workforce Identity Workflows. In addition, the company offers Universal Login, which allows customers to provide login experience across different applications and devices; and Attack Protection, a suite of security capabilities that protects customers from different types of malicious traffic. Further, it provides Adaptive Multi-Factor Authentication, Passwordless, Machine to Machine, Private Cloud, Organizations, Actions and Extensibility, and Enterprise Connections. The company sells its products directly to customers through sales force and channel partners. The company was formerly known as Saasure, Inc. Okta, Inc. was incorporated in 2009 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.