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Upturn AI SWOT - About
OKTA 
Okta Inc (OKTA)
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Upturn Advisory Summary
09/16/2025: OKTA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
45 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $120.54
1 Year Target Price $120.54
| 18 | Strong Buy |
| 8 | Buy |
| 18 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -65.4% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.03B USD | Price to earnings Ratio 108.23 | 1Y Target Price 120.54 |
Price to earnings Ratio 108.23 | 1Y Target Price 120.54 | ||
Volume (30-day avg) 45 | Beta 0.83 | 52 Weeks Range 70.92 - 127.57 | Updated Date 09/16/2025 |
52 Weeks Range 70.92 - 127.57 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-26 | When After Market | Estimate 0.85 | Actual 0.91 |
Profitability
Profit Margin 6.08% | Operating Margin (TTM) 5.63% |
Management Effectiveness
Return on Assets (TTM) 0.56% | Return on Equity (TTM) 2.61% |
Valuation
Trailing PE 108.23 | Forward PE 28.09 | Enterprise Value 14007666489 | Price to Sales(TTM) 5.8 |
Enterprise Value 14007666489 | Price to Sales(TTM) 5.8 | ||
Enterprise Value to Revenue 5.07 | Enterprise Value to EBITDA 49.85 | Shares Outstanding 168459008 | Shares Floating 167416938 |
Shares Outstanding 168459008 | Shares Floating 167416938 | ||
Percent Insiders 0.53 | Percent Institutions 96.54 |
Upturn AI SWOT
Okta Inc
Company Overview
History and Background
Okta Inc. was founded in 2009 by Todd McKinnon and Frederic Kerrest and went public in 2017. It emerged as a leading provider of identity and access management (IAM) solutions, evolving from single sign-on to a comprehensive platform for workforce and customer identity.
Core Business Areas
- Workforce Identity: Provides secure access to applications and resources for employees, contractors, and partners. It includes single sign-on, multi-factor authentication, and lifecycle management.
- Customer Identity: Enables businesses to securely manage customer identities, including registration, authentication, and authorization, to provide seamless and personalized digital experiences.
Leadership and Structure
Todd McKinnon serves as the CEO and Chairman. The company operates with a functional organizational structure, with departments focused on engineering, sales, marketing, and customer success.
Top Products and Market Share
Key Offerings
- Annual Revenue contribution(%): 95
- Market Share (%): 26
- Okta Identity Cloud: A comprehensive IAM platform that includes single sign-on, multi-factor authentication, access management, and lifecycle management. Okta holds a significant market share in the IAM space. Competitors include Microsoft, Ping Identity, and ForgeRock.
- Advanced Server Access: Provides secure access to servers and infrastructure for DevOps and IT teams. Competitors include HashiCorp, CyberArk, and BeyondTrust.
- Annual Revenue contribution(%): 5
- Market Share (%): 4
Market Dynamics
Industry Overview
The IAM market is growing rapidly, driven by increasing cybersecurity threats, the adoption of cloud computing, and the need for seamless user experiences.
Positioning
Okta is a leading independent provider of IAM solutions, known for its cloud-native architecture, ease of use, and broad integration capabilities. It competes with larger companies like Microsoft and Ping Identity, as well as smaller niche players.
Total Addressable Market (TAM)
Okta's TAM is estimated to be over $80 billion. Okta is well-positioned to capture a significant portion of this market, focusing on both workforce and customer identity solutions and continuing to innovate in related areas such as privileged access management.
Upturn SWOT Analysis
Strengths
- Leading IAM platform
- Cloud-native architecture
- Strong brand recognition
- Broad integration capabilities
- Large and growing customer base
Weaknesses
- High valuation
- Profitability concerns
- Competition from larger players
- Integration challenges
- Relatively high cost of solutions
Opportunities
- Expanding into new markets and geographies
- Developing new products and services
- Acquiring complementary technologies
- Increasing adoption of cloud computing
- Rising demand for IAM solutions
Threats
- Increasing competition
- Evolving cybersecurity threats
- Economic downturn
- Changes in regulatory landscape
- Data Breaches
Competitors and Market Share
Key Competitors
- MSFT
- PING
- FORG
Competitive Landscape
Okta's strengths include its leading IAM platform, cloud-native architecture, and broad integration capabilities. Its weaknesses include its high valuation and competition from larger players like Microsoft. It has a strong position in the market.
Major Acquisitions
Auth0
- Year: 2021
- Acquisition Price (USD millions): 6500
- Strategic Rationale: Expanded Okta's customer identity capabilities and market reach.
Growth Trajectory and Initiatives
Historical Growth: Okta has grown rapidly since its founding, driven by the increasing demand for IAM solutions. Revenue growth has been consistently high, but profitability has lagged.
Future Projections: Analysts project continued revenue growth for Okta, driven by the increasing adoption of cloud computing and the need for secure access to applications and resources. Profitability is expected to improve as the company scales.
Recent Initiatives: Okta has recently focused on expanding its product portfolio, integrating Auth0, and improving its customer experience.
Summary
Okta is a leading IAM provider with a strong growth trajectory, driven by the increasing demand for secure access to applications and resources. While the company is not yet profitable, analysts project improved profitability as it scales. It faces competition from larger players, but its cloud-native architecture and broad integration capabilities give it a competitive edge. Investors should monitor its profitability and competitive landscape closely.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Okta Investor Relations
- Company Filings (10-K, 10-Q)
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly. Financial data provided is based on available information and may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Okta Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2017-04-07 | Co-Founder, Chairman & CEO Mr. Todd McKinnon | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 5914 | Website https://www.okta.com |
Full time employees 5914 | Website https://www.okta.com | ||
Okta, Inc. operates as an identity partner in the United States and internationally. The company offers Okta's suite of products and services used to manage and secure identities, such as Single Sign-On that enables users to access applications in the cloud or on-premises from various devices; Adaptive Multi-Factor Authentication provides a layer of security for cloud, mobile, web applications, and data; API Access Management enables organizations to secure APIs; Access Gateway enables organizations to extend Workforce Identity Cloud; and Okta Device Access enables end users to securely log in to devices with Okta credentials. It provides Universal Directory, a cloud-based system of record to store and secure user, application, and device profiles for an organization; Lifecycle Management enables IT organizations or developers to manage a user's identity throughout its lifecycle; Okta Identity Governance provides identity access management and identity governance solutions; Advanced Server Access offers access management to secure cloud infrastructure; Okta Privileged Access enables organizations to reduce risk with unified access and governance management for on-premises and cloud resources; and Okta Workforce Identity Workflows. In addition, the company offers Universal Login, which allows customers to provide login experience across different applications and devices; and Attack Protection, a suite of security capabilities that protects customers from different types of malicious traffic. Further, it provides Adaptive Multi-Factor Authentication, Passwordless, Machine to Machine, Private Cloud, Organizations, Actions and Extensibility, and Enterprise Connections. The company sells its products directly to customers through sales force and channel partners. The company was formerly known as Saasure, Inc. Okta, Inc. was incorporated in 2009 and is headquartered in San Francisco, California.
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