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OKTA 
Okta Inc (OKTA)
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Upturn Advisory Summary
12/08/2025: OKTA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
45 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $111.7
1 Year Target Price $111.7
| 18 | Strong Buy |
| 8 | Buy |
| 18 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -65.4% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/08/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.22B USD | Price to earnings Ratio 78.08 | 1Y Target Price 111.7 |
Price to earnings Ratio 78.08 | 1Y Target Price 111.7 | ||
Volume (30-day avg) 45 | Beta 0.78 | 52 Weeks Range 75.05 - 127.57 | Updated Date 12/8/2025 |
52 Weeks Range 75.05 - 127.57 | Updated Date 12/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-02 | When After Market | Estimate 0.76 | Actual 0.82 |
Profitability
Profit Margin 6.87% | Operating Margin (TTM) 3.1% |
Management Effectiveness
Return on Assets (TTM) 0.84% | Return on Equity (TTM) 2.96% |
Valuation
Trailing PE 78.08 | Forward PE 26.25 | Enterprise Value 13182303681 | Price to Sales(TTM) 5.36 |
Enterprise Value 13182303681 | Price to Sales(TTM) 5.36 | ||
Enterprise Value to Revenue 4.64 | Enterprise Value to EBITDA 42.94 | Shares Outstanding 169459250 | Shares Floating 168420107 |
Shares Outstanding 169459250 | Shares Floating 168420107 | ||
Percent Insiders 0.52 | Percent Institutions 91.86 |
Upturn AI SWOT
Okta Inc
Company Overview
History and Background
Okta Inc. was founded in 2009 by Todd McKinnon and Frederic Kerrest and is headquartered in San Francisco, California. It went public in 2017. Okta provides cloud-based identity management solutions. Initially focused on single sign-on (SSO), it has expanded its services to address a broader range of identity needs for businesses and developers.
Core Business Areas
- Workforce Identity: Focuses on providing identity solutions for employees, contractors, and partners to securely access applications and resources. This includes Single Sign-On, Multi-Factor Authentication, and Lifecycle Management.
- Customer Identity: Provides solutions for businesses to manage and secure their customers' identities, enabling seamless and secure access to applications and services. This includes features like registration, authentication, and authorization.
Leadership and Structure
Todd McKinnon is the CEO. The company has a typical corporate structure with departments for engineering, sales, marketing, finance, and operations. Board of Directors oversees the company's strategy and performance.
Top Products and Market Share
Key Offerings
- Competitors: Microsoft (Azure AD), Ping Identity, ForgeRock.
- Single Sign-On (SSO): Okta's SSO product allows users to access multiple applications with a single set of credentials. It competes with Microsoft (Azure AD), Ping Identity, and ForgeRock. Market share is estimated around 25% (See Market Share comparison below). Revenue from SSO contributes significantly to Okta's overall revenue, although specific figures are not publicly broken out.
- Competitors: DUO Security (Cisco), Microsoft (Azure AD), RSA Security.
- Multi-Factor Authentication (MFA): Okta's MFA adds an extra layer of security to user logins. It integrates with various authentication methods such as push notifications, biometrics, and one-time passwords. Market share is also estimated around 22%. Competes with DUO Security (Cisco), Microsoft (Azure AD), RSA Security.
- Competitors: SailPoint, Saviynt, IBM Security
- Lifecycle Management: Manages user access and permissions across the organization, automating onboarding and offboarding processes. No public market share data is available. Primary competitors are SailPoint, Saviynt, and IBM Security.
- Advanced Server Access: Okta Advanced Server Access simplifies secure access to cloud infrastructure, enabling developers and IT teams to access servers with ease. Competes with HashiCorp Boundary and Teleport
- Competitors: HashiCorp Boundary, Teleport
Market Dynamics
Industry Overview
The identity management market is experiencing rapid growth due to increasing cybersecurity threats and the shift towards cloud-based applications. The need for secure and seamless access to applications and data is driving demand for identity solutions.
Positioning
Okta is a leading independent provider of identity management solutions. Its focus on cloud-based solutions and its broad range of services give it a competitive advantage over some larger vendors that offer identity as part of a broader suite.
Total Addressable Market (TAM)
The Total Addressable Market (TAM) for identity solutions is projected to reach $60 Billion by 2027. Okta is positioned to capture a significant portion of this market, leveraging its established brand and expanding product portfolio.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Comprehensive Product Suite
- Cloud-Native Architecture
- Large Customer Base
- Strong Customer Retention Rates
Weaknesses
- High Valuation
- Profitability Concerns (Not consistently profitable)
- Integration Complexity with Legacy Systems
- Dependence on Cloud Infrastructure
Opportunities
- Expansion into New Geographies
- Further Product Innovation
- Strategic Partnerships and Acquisitions
- Increased Adoption of Zero Trust Security
- Growth in Customer Identity and Access Management (CIAM)
Threats
- Increasing Competition
- Cybersecurity Breaches
- Economic Downturn
- Changes in Data Privacy Regulations
- Emergence of Disruptive Technologies
Competitors and Market Share
Key Competitors
- MSFT
- PING
- FORG
Competitive Landscape
Okta's strength lies in its independent, cloud-focused approach, allowing it to innovate and adapt quickly. However, it faces competition from larger companies like Microsoft, which offer identity solutions as part of broader product suites.
Major Acquisitions
Auth0
- Year: 2021
- Acquisition Price (USD millions): 6500
- Strategic Rationale: Expanded Okta's customer identity and access management (CIAM) capabilities, adding a developer-centric platform.
Growth Trajectory and Initiatives
Historical Growth: Okta has experienced rapid revenue growth since its founding, driven by increasing demand for its identity management solutions.
Future Projections: Analysts project continued revenue growth for Okta, fueled by expanding product offerings and increasing market adoption. Profitability is expected to improve over time.
Recent Initiatives: Recent initiatives include expanding its product suite to address new identity use cases, strengthening its partner ecosystem, and investing in artificial intelligence and machine learning.
Summary
Okta is a leading identity management provider experiencing strong revenue growth but struggling with profitability. Its competitive advantage lies in its cloud-native approach and comprehensive product suite. However, high valuation and increasing competition are key challenges. Future success depends on executing its growth strategy and improving profitability.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Investor Presentations
- Industry Reports (Gartner, Forrester)
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share data is based on estimates and may vary. Financial data is approximate and based on the most recent available information. Investment decisions should be based on thorough research and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Okta Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2017-04-07 | Co-Founder, Chairman & CEO Mr. Todd McKinnon | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 5914 | Website https://www.okta.com |
Full time employees 5914 | Website https://www.okta.com | ||
Okta, Inc. operates as an identity partner in the United States and internationally. The company offers Okta's suite of products and services used to manage and secure identities, such as Single Sign-On that enables users to access applications in the cloud or on-premises from various devices; Adaptive Multi-Factor Authentication provides a layer of security for cloud, mobile, web applications, and data; API Access Management enables organizations to secure APIs; Access Gateway enables organizations to extend Workforce Identity Cloud; and Okta Device Access enables end users to securely log in to devices with Okta credentials. It provides Universal Directory, a cloud-based system of record to store and secure user, application, and device profiles for an organization; Lifecycle Management enables IT organizations or developers to manage a user's identity throughout its lifecycle; Okta Identity Governance provides identity access management and identity governance solutions; Advanced Server Access offers access management to secure cloud infrastructure; Okta Privileged Access enables organizations to reduce risk with unified access and governance management for on-premises and cloud resources; and Okta Workforce Identity Workflows. In addition, the company offers Universal Login, which allows customers to provide login experience across different applications and devices; and Attack Protection, a suite of security capabilities that protects customers from different types of malicious traffic. Further, it provides Adaptive Multi-Factor Authentication, Passwordless, Machine to Machine, Private Cloud, Organizations, Actions and Extensibility, and Enterprise Connections. The company sells its products directly to customers through sales force and channel partners. The company was formerly known as Saasure, Inc. Okta, Inc. was incorporated in 2009 and is headquartered in San Francisco, California.
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