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OPENLANE, Inc.(OPLN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for OPLN
11/13/2026: OPLN (4-star) is a SELL. SELL for 4 days. Simulated Profits (-5.95%). Updated daily EoD!
OPENLANE, Inc. is a digital-first automotive remarketing company that provides a platform for wholesale used vehicle auctions. By focusing on digital transactions rather than physical auctions, the company aims to offer a more scalable and efficient service for dealers and OEMs. Its main strength lies in its specialized platform technology and established dealer network, though it faces intense competition and cyclical industry risks. The company's growth story centers on increasing digital adoption in the wholesale market and expanding its service ecosystem. Retail investors should monitor transaction volumes and competitive dynamics, noting that the stock is better suited for those comfortable with volatility rather than income-seeking investors.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company's focus on digital transformation in the auto market offers long-term growth potential. |
| Momentum investor | Mixed fit | Momentum is conditional on consistent digital volume growth and positive market sentiment regarding used car supply. |
| Value investor | Mixed fit | Valuation depends on the market's willingness to assign a technology-multiple to its digital remarketing business. |
| Dividend investor | Weak fit | The company does not prioritize dividend payments, focusing on reinvestment instead. |
| Low-risk investor | Weak fit | Sensitivity to economic cycles and automotive market volatility makes this stock higher risk. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is susceptible to swings in used vehicle inventory and consumer confidence. |
| Valuation risk | Medium | Market perception of its status as a technology vs. automotive service company can drive valuation shifts. |
| Competition risk (Digital Marketplace) | High | Intense competition from well-capitalized physical and digital auction players threatens margin expansion. |
| Business quality | Medium | While the digital platform is scalable, the business remains tied to the cyclic nature of the auto industry. |
| Dividend income | Low / none | The absence of a dividend means total return is reliant on share price growth. |
| Execution risk | Medium | Successfully scaling the platform while managing technology costs is essential for long-term profitability. |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.22B USD | Price to earnings Ratio - | 1Y Target Price 45.11 |
Price to earnings Ratio - | 1Y Target Price 45.11 | ||
Volume (30-day avg) 1.1M shares | Beta 1.36 | 52 Weeks Range 24.32 - 42.90 | Updated Date 11/13/2026 |
52 Weeks Range 24.32 - 42.90 | Updated Date 11/13/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.75 |
Sector & Industry Intelligence
Sector
Consumer Cyclical
Constructive- Sentiment
- Strong Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 67.4%
- Active BUY / eligible
- 31 / 46
- 30-Day BUY Count Change
- +23
- Market state
- Strong Bullish
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Auto & Truck Dealerships
- BUY participation
- 0.0%
- Active BUY / eligible
- 0 / 1
- 30-Day BUY Count Change
- 0
Eligible universe: 1 stock.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 41.18% | Avg. Invested days 53 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Digital Marketplace Fees | Auction transaction fees from buyers and sellers for vehicles sold on the OPENLANE platform. | The company makes money when vehicles are successfully sold on its platform, acting essentially as a digital middleman. |
| Ancillary Services | Fees for vehicle inspections, logistics, and financing support provided to users. | These value-added services increase the average revenue per unit sold beyond simple auction fees. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-04 | When Before Market | Estimate 0.39 | Actual 0.43 |
Profitability
Profit Margin 9.23% | Operating Margin (TTM) 17.14% |
Management Effectiveness
Return on Assets (TTM) 4.56% | Return on Equity (TTM) 10.92% |
Valuation
Trailing PE - | Forward PE 22.03 | Enterprise Value 4.59B | Price to Sales(TTM) 1.97 |
Enterprise Value 4.59B | Price to Sales(TTM) 1.97 | ||
Enterprise Value to Revenue 2.15 | Enterprise Value to EBITDA 13.34 | Shares Outstanding 121.41M | Shares Floating 111.57M |
Shares Outstanding 121.41M | Shares Floating 111.57M | ||
Percent Insiders 7.99 | Percent Institutions 90.56 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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