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PAR 
PAR Technology Corporation (PAR)
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Upturn Advisory Summary
02/24/2026: PAR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $59.11
1 Year Target Price $59.11
| 7 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 795.99M USD | Price to earnings Ratio - | 1Y Target Price 59.11 |
Price to earnings Ratio - | 1Y Target Price 59.11 | ||
Volume (30-day avg) 10 | Beta 1.29 | 52 Weeks Range 19.30 - 72.15 | Updated Date 02/24/2026 |
52 Weeks Range 19.30 - 72.15 | Updated Date 02/24/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-03-03 | When - | Estimate 0.0445 | Actual - |
Profitability
Profit Margin -19.21% | Operating Margin (TTM) -12.23% |
Management Effectiveness
Return on Assets (TTM) -3.16% | Return on Equity (TTM) -11.64% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1863598709 | Price to Sales(TTM) 1.81 |
Enterprise Value 1863598709 | Price to Sales(TTM) 1.81 | ||
Enterprise Value to Revenue 4.46 | Enterprise Value to EBITDA -45.67 | Shares Outstanding 40591032 | Shares Floating 35558556 |
Shares Outstanding 40591032 | Shares Floating 35558556 | ||
Percent Insiders 1.83 | Percent Institutions 120.88 |
Upturn AI SWOT
PAR Technology Corporation
Company Overview
History and Background
PAR Technology Corporation was founded in 1969 and has evolved significantly over the decades. Initially focused on government technology solutions, it has strategically pivoted to become a leading provider of restaurant technology and cloud-based solutions. Key milestones include its expansion into the hospitality sector and its focus on software-as-a-service (SaaS) offerings.
Core Business Areas
- Restaurant Technology: PAR offers a comprehensive suite of hardware and software solutions for the restaurant industry, including point-of-sale (POS) systems, kitchen display systems (KDS), payment processing, and back-office management software. This segment aims to streamline operations, enhance customer experience, and provide actionable data insights for restaurant businesses.
- Cloud Solutions: This segment provides cloud-based enterprise software and services, often tailored for government and defense sectors. It includes solutions for asset management, command and control, and intelligence analysis, leveraging cloud infrastructure for scalability and security.
Leadership and Structure
PAR Technology Corporation is led by a management team with extensive experience in technology and the hospitality industry. The company is structured around its core business segments, with dedicated teams for product development, sales, marketing, and customer support within each area.
Top Products and Market Share
Key Offerings
- PAR Punchh Platform: A comprehensive customer engagement and loyalty platform for restaurants. It enables personalized marketing campaigns, rewards programs, and data analytics to drive customer retention and increase spend. Competitors include LoyaltyLion, Yotpo, and OpenTable. Specific market share data for this product is not publicly disclosed, but it is a significant contributor to PAR's recurring revenue.
- PAR Brink POS: A cloud-based point-of-sale system designed for multi-unit restaurant operations. It offers robust features for order management, inventory control, employee scheduling, and reporting. Competitors include Toast, Square for Restaurants, and Lightspeed Restaurant. While specific market share is not detailed, Brink is a key offering in the competitive POS market.
- PAR Kitchen Display System (KDS): A system that replaces paper tickets in restaurant kitchens with digital displays, improving order accuracy, speed, and communication between front-of-house and back-of-house operations. Competitors include QSR Automations, Freshtech, and Kofax. This is a standard offering in the restaurant tech ecosystem.
Market Dynamics
Industry Overview
The restaurant technology market is experiencing rapid growth driven by the increasing adoption of digital solutions, the demand for improved operational efficiency, and the need to enhance customer experiences through loyalty programs and personalized offers. The cloud solutions segment, particularly for government, is characterized by long sales cycles and stringent security requirements.
Positioning
PAR Technology Corporation is well-positioned as a provider of end-to-end solutions for the restaurant industry, offering both hardware and integrated software. Its focus on SaaS and recurring revenue models, coupled with its established presence in the hospitality sector, provides a competitive advantage. In government solutions, its long-standing relationships and security expertise are key differentiators.
Total Addressable Market (TAM)
The global restaurant technology market is estimated to be in the tens of billions of dollars and continues to grow. PAR Technology Corporation, by offering a comprehensive suite of solutions covering POS, loyalty, and back-office, targets a significant portion of this TAM. Its cloud solutions segment also addresses a substantial market within government and defense IT spending.
Upturn SWOT Analysis
Strengths
- Integrated hardware and software solutions for restaurants.
- Strong recurring revenue from SaaS offerings.
- Established relationships in the hospitality and government sectors.
- Focus on innovation and customer engagement (e.g., Punchh).
- Scalable cloud-based technology.
Weaknesses
- Reliance on the highly competitive restaurant industry.
- Potential challenges in integrating acquisitions.
- Longer sales cycles in government solutions.
- Brand recognition may not be as strong as some larger competitors in specific segments.
Opportunities
- Continued digital transformation in the restaurant industry.
- Expansion into new geographic markets.
- Further development of AI and data analytics capabilities.
- Leveraging acquisitions to broaden product offerings and market reach.
- Increasing demand for cybersecurity solutions in government.
Threats
- Intense competition from established and emerging technology providers.
- Economic downturns impacting restaurant spending.
- Changes in consumer behavior and dining habits.
- Cybersecurity threats and data breaches.
- Regulatory changes affecting the technology and restaurant industries.
Competitors and Market Share
Key Competitors
- Toast Inc. (TOST)
- Square Inc. (SQ) - Now Block, Inc.
- Lightspeed Commerce Inc. (LSPD)
Competitive Landscape
PAR Technology Corporation competes in a dynamic and fragmented market. Its strengths lie in its integrated solutions and focus on the restaurant industry, particularly for multi-unit operators. However, competitors like Toast have gained significant traction with innovative POS systems and a strong go-to-market strategy. Block (Square) offers a broad ecosystem of financial and POS solutions. Lightspeed is also a strong player in the SMB retail and restaurant space. PAR's ability to maintain its market share and grow will depend on its continued product development, strategic acquisitions, and effective customer engagement.
Major Acquisitions
Punchh Inc.
- Year: 2021
- Acquisition Price (USD millions): 456
- Strategic Rationale: To significantly enhance PAR's customer engagement capabilities and strengthen its recurring revenue streams within the restaurant technology sector by adding a leading loyalty and engagement platform.
365 Retail Markets
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: To expand PAR's reach into the micro-market and unattended retail space, complementing its existing offerings and diversifying its customer base within the food service and convenience industries.
Growth Trajectory and Initiatives
Historical Growth: PAR Technology Corporation has demonstrated a growth trajectory primarily driven by its strategic shift towards the restaurant technology sector and its acquisition strategy. The company has seen consistent revenue growth, particularly in its SaaS-based offerings.
Future Projections: Analyst projections for PAR Technology Corporation typically focus on continued expansion in the restaurant technology market, driven by product innovation, customer acquisition, and potential further acquisitions. Growth is expected to be fueled by recurring revenue streams and the increasing adoption of digital solutions by restaurants. Specific projections would be available from financial analysis firms.
Recent Initiatives: Recent initiatives include strategic acquisitions to enhance its restaurant technology portfolio, ongoing development of its Punchh loyalty platform, and investments in cloud-based solutions to strengthen its position in both the hospitality and government sectors.
Summary
PAR Technology Corporation is a strong player in the restaurant technology space, with a growing SaaS-based recurring revenue model. Its strategic acquisitions, particularly Punchh, have significantly bolstered its customer engagement capabilities. While facing intense competition, PAR's integrated hardware and software solutions, coupled with its government sector presence, provide a solid foundation. The company needs to remain vigilant about market shifts and continue innovating to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- PAR Technology Corporation Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry analysis reports from reputable financial research firms
- Financial news and market data providers
Disclaimers:
This JSON output is for informational purposes only and should not be considered financial advice. Data accuracy is based on publicly available information and may not be exhaustive. Market share figures are estimates and can vary based on reporting methodologies. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PAR Technology Corporation
Exchange NYSE | Headquaters New Hartford, NY, United States | ||
IPO Launch date 1988-12-16 | CEO, President & Director Mr. Savneet Singh | ||
Sector Technology | Industry Software - Application | Full time employees 1581 | Website https://www.partech.com |
Full time employees 1581 | Website https://www.partech.com | ||
PAR Technology Corporation, together with its subsidiaries, provides omnichannel cloud-based hardware and software solutions to the worldwide. The company offers PUNCHH, an enterprise-grade customer loyalty and engagement solution; PAR ORDERING, an e-commerce platform; PAR RETAIL, a digital engagement software solution; and PLEXURE, an international customer engagement and loyalty platform under the ENGAGEMENT CLOUD. It also provides PAR POS, a point-of-sale solution; TASK, an enterprise-grade technology solution; PAR OPS, which includes Data Central and Delaget; and PAR PAY, such as PAR payment services, and merchant services under the OPERATOR CLOUD. In addition, the company offers point-of-sale terminals and tablets, wireless headsets, drive-thru systems, kitchen display systems, kiosks, printers, payment devices, and other in-store peripherals. Further it provides services, such as hardware repair, installation and implementation, training, and on-site and technical support services. It serves enterprise restaurants, franchisees, and other restaurant outlets and to C-Stores; and other retail customers, including amusement parks, cinemas, cruise lines, spas, casinos, and other ticketing and entertainment venues. The company was founded in 1968 and is headquartered in New Hartford, New York.
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