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Upturn AI SWOT - About
PAR 
PAR Technology Corporation (PAR)
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Upturn Advisory Summary
08/28/2025: PAR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $76
1 Year Target Price $76
| 7 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.09% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.13B USD | Price to earnings Ratio - | 1Y Target Price 76 |
Price to earnings Ratio - | 1Y Target Price 76 | ||
Volume (30-day avg) 10 | Beta 1.7 | 52 Weeks Range 46.24 - 82.24 | Updated Date 08/29/2025 |
52 Weeks Range 46.24 - 82.24 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-08 | When - | Estimate 0.02 | Actual 0.03 |
Profitability
Profit Margin -20.64% | Operating Margin (TTM) -15.4% |
Management Effectiveness
Return on Assets (TTM) -3.33% | Return on Equity (TTM) -12.65% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2442284867 | Price to Sales(TTM) 5.09 |
Enterprise Value 2442284867 | Price to Sales(TTM) 5.09 | ||
Enterprise Value to Revenue 5.84 | Enterprise Value to EBITDA -45.67 | Shares Outstanding 40581100 | Shares Floating 35166344 |
Shares Outstanding 40581100 | Shares Floating 35166344 | ||
Percent Insiders 1.76 | Percent Institutions 110.09 |
Upturn AI SWOT
PAR Technology Corporation
Company Overview
History and Background
PAR Technology Corporation was founded in 1968. Initially focused on defense-related technology, it transitioned to providing technology solutions for the restaurant and retail industries. Key milestones include the development of point-of-sale (POS) systems and strategic acquisitions to expand its product offerings.
Core Business Areas
- Restaurant/Retail Technology: Provides POS systems, software, and hardware solutions for restaurants and retailers, enabling efficient order management, payment processing, and customer engagement.
- Government: Offers mission-critical solutions for government and defense sectors, including engineering services and software development.
Leadership and Structure
Savneet Singh serves as the CEO. The company has a typical corporate structure with departments for sales, marketing, research and development, and operations.
Top Products and Market Share
Key Offerings
- Brink POS: A cloud-based POS system designed for restaurants, offering features such as online ordering, kitchen display systems, and loyalty programs. Market share estimates are proprietary and vary, but Brink POS is considered a significant player in the restaurant POS market. Competitors include Toast (TOST), Block (SQ) and Revel Systems.
- Punchh: A loyalty and engagement platform that helps restaurants create personalized customer experiences. Data suggests growing adoption in the quick-service restaurant (QSR) sector. Competitors include Paytronix and Thanx.
- SureCheck: A food safety monitoring system, which ensures compliance with safety regulations. Competitors include Testo and Fluke.
Market Dynamics
Industry Overview
The restaurant and retail technology market is competitive and rapidly evolving, driven by trends such as online ordering, mobile payments, and data analytics. The government technology sector is stable but requires specialized expertise and compliance.
Positioning
PAR Technology Corporation is positioned as a provider of integrated technology solutions for both restaurants/retail and government sectors. Its competitive advantages include its established customer base, diverse product portfolio, and industry expertise.
Total Addressable Market (TAM)
The TAM for restaurant technology is estimated to be in the billions of dollars. PAR Technology is positioned to capture a significant portion through Brink POS, Punchh and other solutions.
Upturn SWOT Analysis
Strengths
- Integrated Product Portfolio
- Established Customer Base
- Experienced Management Team
- Strong Presence in Restaurant Tech
Weaknesses
- High Debt Levels
- Integration Risks from Acquisitions
- Reliance on Specific Industries
- Lower profitability relative to competitors
Opportunities
- Expansion into New Markets
- Increased Adoption of Cloud-Based Solutions
- Strategic Partnerships
- Further Acquisitions in the Restaurant Tech space
Threats
- Intense Competition
- Economic Downturn
- Technological Obsolescence
- Data Security Breaches
Competitors and Market Share
Key Competitors
- TOST
- SQ
- NCR
Competitive Landscape
PAR Technology faces intense competition from larger and well-established companies. Its strengths lie in its integrated solutions and focus on specific market segments.
Major Acquisitions
Punchh
- Year: 2021
- Acquisition Price (USD millions): 500
- Strategic Rationale: To enhance its customer engagement and loyalty platform for restaurants.
Growth Trajectory and Initiatives
Historical Growth: PAR Technology Corporation has experienced growth through organic expansion and strategic acquisitions.
Future Projections: Future growth projections vary based on analyst estimates and market conditions.
Recent Initiatives: Recent initiatives include acquisitions to expand product offerings and investments in research and development.
Summary
PAR Technology Corporation provides technology solutions to restaurants and government entities. While having an established customer base and integrated product portfolio, the company faces challenges in an intensely competitive market and needs to manage high debt levels. Its key to success lies in capitalizing on cloud adoption and strategically expanding its market presence. By focusing on innovation and strategic partnerships, PAR Technology can enhance its long-term growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PAR Technology Corporation
Exchange NYSE | Headquaters New Hartford, NY, United States | ||
IPO Launch date 1988-12-16 | CEO, President & Director Mr. Savneet Singh | ||
Sector Technology | Industry Software - Application | Full time employees 1581 | Website https://www.partech.com |
Full time employees 1581 | Website https://www.partech.com | ||
PAR Technology Corporation, together with its subsidiaries, provides omnichannel cloud-based hardware and software solutions to the worldwide. The company offers PUNCHH, an enterprise-grade customer loyalty and engagement solution; PAR ORDERING, an e-commerce platform; PAR RETAIL, a digital engagement software solution; and PLEXURE, an international customer engagement and loyalty platform under the ENGAGEMENT CLOUD. It also provides PAR POS, a point-of-sale solution; TASK, an enterprise-grade technology solution; PAR OPS, which includes Data Central and Delaget; and PAR PAY, such as PAR payment services, and merchant services under the OPERATOR CLOUD. In addition, the company offers point-of-sale terminals and tablets, wireless headsets, drive-thru systems, kitchen display systems, kiosks, printers, payment devices, and other in-store peripherals. Further it provides services, such as hardware repair, installation and implementation, training, and on-site and technical support services. It serves enterprise restaurants, franchisees, and other restaurant outlets and to C-Stores; and other retail customers, including amusement parks, cinemas, cruise lines, spas, casinos, and other ticketing and entertainment venues. The company was founded in 1968 and is headquartered in New Hartford, New York.
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