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Upturn AI SWOT - About
PAR 
PAR Technology Corporation (PAR)
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Upturn Advisory Summary
09/17/2025: PAR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $76
1 Year Target Price $76
| 7 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.09% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.72B USD | Price to earnings Ratio - | 1Y Target Price 76 |
Price to earnings Ratio - | 1Y Target Price 76 | ||
Volume (30-day avg) 10 | Beta 1.64 | 52 Weeks Range 41.67 - 82.24 | Updated Date 09/17/2025 |
52 Weeks Range 41.67 - 82.24 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -20.64% | Operating Margin (TTM) -15.4% |
Management Effectiveness
Return on Assets (TTM) -3.33% | Return on Equity (TTM) -12.65% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2036068286 | Price to Sales(TTM) 4.12 |
Enterprise Value 2036068286 | Price to Sales(TTM) 4.12 | ||
Enterprise Value to Revenue 4.87 | Enterprise Value to EBITDA -45.67 | Shares Outstanding 40581100 | Shares Floating 35166344 |
Shares Outstanding 40581100 | Shares Floating 35166344 | ||
Percent Insiders 1.76 | Percent Institutions 115.69 |
Upturn AI SWOT
PAR Technology Corporation
Company Overview
History and Background
PAR Technology Corporation was founded in 1968. Initially focused on defense contracts, it transitioned to providing technology solutions for the restaurant and retail industries. It has grown through acquisitions and organic expansion.
Core Business Areas
- Restaurant/Retail Technology: Provides point-of-sale (POS) systems, software, and services to restaurants and retailers.
- Government Solutions: Delivers technology solutions, including software and engineering services, to government agencies.
Leadership and Structure
Savneet Singh is the CEO. The company has a hierarchical structure with various departments focused on sales, marketing, product development, and operations.
Top Products and Market Share
Key Offerings
- Brink POS: A cloud-based POS system for restaurants. Competitors include Toast (TOST), Block (SQ), and Lightspeed (LSPD).
- Punchh: A customer loyalty and engagement platform for restaurants and retailers. Competitors include Thanx, Paytronix, and OpenTable.
- SureCheck: Food safety monitoring system that provides automation and digitized solutions for food safety compliance and data-driven operations. Competitors include testo SE & Co. KGaA and Checkit.
Market Dynamics
Industry Overview
The restaurant and retail technology industry is experiencing growth due to the increasing adoption of digital solutions and automation.
Positioning
PAR Technology Corporation is a leading provider of POS and restaurant management solutions. It competes with larger and smaller players, differentiating itself through integrated offerings and customer service.
Total Addressable Market (TAM)
The global restaurant management software market is projected to reach billions of dollars. PAR is positioned to capture a significant share through its product portfolio and market penetration.
Upturn SWOT Analysis
Strengths
- Integrated product offerings
- Established customer base
- Cloud-based solutions
- Strong brand recognition in restaurant technology
Weaknesses
- Reliance on specific industries
- Competition from larger companies
- Integration challenges from acquisitions
- Debt load
Opportunities
- Expansion into new markets
- Increased adoption of cloud-based solutions
- Growing demand for automation in restaurants
- Strategic partnerships and acquisitions
Threats
- Economic downturns
- Intense competition
- Rapid technological changes
- Security breaches and data privacy concerns
Competitors and Market Share
Key Competitors
- TOST
- SQ
- LSPD
Competitive Landscape
PAR Technology Corporation competes with larger, established players and smaller, niche providers. Its strengths lie in integrated solutions and customer service.
Major Acquisitions
Punchh
- Year: 2021
- Acquisition Price (USD millions): 500
- Strategic Rationale: Expanded PAR's customer engagement capabilities and enhanced its integrated restaurant technology platform.
Growth Trajectory and Initiatives
Historical Growth: PAR Technology Corporation has demonstrated growth through acquisitions and expansion into new markets.
Future Projections: Analysts anticipate continued growth in revenue and earnings, driven by cloud-based solutions and market demand.
Recent Initiatives: Recent initiatives include product enhancements, strategic acquisitions, and partnerships.
Summary
PAR Technology is a growing company in the restaurant technology sector. Its acquisitions and integrated product offerings are strengths, but it faces competition from larger players and macroeconomic headwinds. Solid growth in revenue is partially offset by ongoing net losses and high debt.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PAR Technology Corporation
Exchange NYSE | Headquaters New Hartford, NY, United States | ||
IPO Launch date 1988-12-16 | CEO, President & Director Mr. Savneet Singh | ||
Sector Technology | Industry Software - Application | Full time employees 1581 | Website https://www.partech.com |
Full time employees 1581 | Website https://www.partech.com | ||
PAR Technology Corporation, together with its subsidiaries, provides omnichannel cloud-based hardware and software solutions to the worldwide. The company offers PUNCHH, an enterprise-grade customer loyalty and engagement solution; PAR ORDERING, an e-commerce platform; PAR RETAIL, a digital engagement software solution; and PLEXURE, an international customer engagement and loyalty platform under the ENGAGEMENT CLOUD. It also provides PAR POS, a point-of-sale solution; TASK, an enterprise-grade technology solution; PAR OPS, which includes Data Central and Delaget; and PAR PAY, such as PAR payment services, and merchant services under the OPERATOR CLOUD. In addition, the company offers point-of-sale terminals and tablets, wireless headsets, drive-thru systems, kitchen display systems, kiosks, printers, payment devices, and other in-store peripherals. Further it provides services, such as hardware repair, installation and implementation, training, and on-site and technical support services. It serves enterprise restaurants, franchisees, and other restaurant outlets and to C-Stores; and other retail customers, including amusement parks, cinemas, cruise lines, spas, casinos, and other ticketing and entertainment venues. The company was founded in 1968 and is headquartered in New Hartford, New York.
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