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Upturn AI SWOT - About
PAR 
PAR Technology Corporation (PAR)
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Upturn Advisory Summary
10/29/2025: PAR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $71.33
1 Year Target Price $71.33
| 7 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.09% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/29/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.42B USD | Price to earnings Ratio - | 1Y Target Price 71.33 |
Price to earnings Ratio - | 1Y Target Price 71.33 | ||
Volume (30-day avg) 10 | Beta 1.65 | 52 Weeks Range 34.33 - 82.24 | Updated Date 10/30/2025 |
52 Weeks Range 34.33 - 82.24 | Updated Date 10/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -20.64% | Operating Margin (TTM) -15.4% |
Management Effectiveness
Return on Assets (TTM) -3.33% | Return on Equity (TTM) -12.65% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1863598709 | Price to Sales(TTM) 3.41 |
Enterprise Value 1863598709 | Price to Sales(TTM) 3.41 | ||
Enterprise Value to Revenue 4.46 | Enterprise Value to EBITDA -45.67 | Shares Outstanding 40581077 | Shares Floating 35166344 |
Shares Outstanding 40581077 | Shares Floating 35166344 | ||
Percent Insiders 1.76 | Percent Institutions 122.77 |
Upturn AI SWOT
PAR Technology Corporation
Company Overview
History and Background
PAR Technology Corporation was founded in 1968. Initially focused on defense and aerospace technology, it transitioned to providing technology solutions for the hospitality and retail industries. Key milestones include the development of POS systems and acquisitions of companies like Brink Software and Punchh.
Core Business Areas
- Restaurant/Retail Technology: Provides point-of-sale (POS) hardware and software, kitchen display systems (KDS), drive-thru communication systems, and related services to restaurants and retailers.
- Government Technology: Offers technology solutions and services to government agencies, including defense and homeland security.
- Punchh: Punchh provides loyalty and engagement solutions for restaurants, including loyalty programs, personalized offers, and guest analytics.
Leadership and Structure
Savneet Singh serves as the Chief Executive Officer. The company has a board of directors overseeing strategic direction. The organizational structure is departmentalized, with separate units for restaurant/retail, government, and corporate functions.
Top Products and Market Share
Key Offerings
- Brink POS: Cloud-based point-of-sale (POS) software designed for restaurants. Brink POS is a competitor of Toast and Block(Square) Market Share data is not available. Revenue estimates indicate Brink POS is a significant contributor to the overall PAR Tech revenue.
- Punchh: Customer loyalty and engagement platform that helps restaurants personalize marketing, increase guest loyalty, and drive revenue. Competitors include Thanx, and Paytronix. Market share is not readily available.
- PAR Payment Services: Integrated payment processing solutions, including credit card processing, mobile payments, and other payment options, integrated with PAR Tech's software products. Competitors are Shift4 and Global Payments.
Market Dynamics
Industry Overview
The restaurant and retail technology industry is experiencing growth, driven by the increasing adoption of digital solutions, the need for enhanced customer experiences, and the focus on operational efficiency. Government technology faces a competitive market but remains stable.
Positioning
PAR Technology Corporation is positioned as a provider of comprehensive technology solutions for restaurants, retailers and government. It is gaining a competitive advantage through the integrations of POS, loyalty and payment solutions.
Total Addressable Market (TAM)
The TAM for restaurant and retail technology is estimated to be in the tens of billions of dollars. PAR Technology Corporation is positioned to capture a significant portion of this market through its integrated solutions. TAM for Government technologies varies but is likely to be > $100 Billion annually.
Upturn SWOT Analysis
Strengths
- Integrated product suite (POS, loyalty, payments)
- Strong presence in the restaurant industry
- Recurring revenue model
- Established customer base
- Brink POS's cloud offering
Weaknesses
- High Debt level
- Intense competition
- Dependence on acquisitions for growth
- Government technology segment's growth is slower
Opportunities
- Expansion into new markets (e.g., international)
- Further integration of products and services
- Increased adoption of cloud-based solutions
- Leveraging data analytics for customer insights
- Cross-selling within existing client base
Threats
- Economic downturn impacting restaurant and retail spending
- Cybersecurity threats
- Changing regulatory landscape
- Disruptive technologies
Competitors and Market Share
Key Competitors
- TOST
- SQ
- NCR
Competitive Landscape
PAR Technology's advantage lies in its integrated solutions and focus on the restaurant industry. Its disadvantages include competition from larger players with broader offerings.
Major Acquisitions
Punchh
- Year: 2021
- Acquisition Price (USD millions): 500
- Strategic Rationale: To enhance customer loyalty and engagement capabilities within the restaurant technology platform.
Brink Software
- Year: 2014
- Acquisition Price (USD millions): 12
- Strategic Rationale: To add a leading cloud-based POS solution for restaurants to its portfolio.
Growth Trajectory and Initiatives
Historical Growth: PAR Technology's growth has been driven by acquisitions and organic expansion within the restaurant technology sector. Government contracts provided stable revenue, while the Punchh and Brink POS acquisitions have led to growth.
Future Projections: Future growth is projected to be driven by the continued adoption of cloud-based solutions, expansion into new markets, and strategic acquisitions. Analyst estimates vary.
Recent Initiatives: Recent initiatives include further integration of Punchh and Brink POS, expanding PAR Payment Services, and strengthening partnerships with key restaurant chains.
Summary
PAR Technology Corporation is a technology provider for the restaurant and retail industries with a growing presence. The company's strengths include its integrated product suite. Its weaknesses are debt and competition. Key opportunities exist in expanding into new markets and through further product integration; it must navigate economic uncertainties and cyber threats effectively.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst reports
- Press releases
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly, so please consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PAR Technology Corporation
Exchange NYSE | Headquaters New Hartford, NY, United States | ||
IPO Launch date 1988-12-16 | CEO, President & Director Mr. Savneet Singh | ||
Sector Technology | Industry Software - Application | Full time employees 1581 | Website https://www.partech.com |
Full time employees 1581 | Website https://www.partech.com | ||
PAR Technology Corporation, together with its subsidiaries, provides omnichannel cloud-based hardware and software solutions to the worldwide. The company offers PUNCHH, an enterprise-grade customer loyalty and engagement solution; PAR ORDERING, an e-commerce platform; PAR RETAIL, a digital engagement software solution; and PLEXURE, an international customer engagement and loyalty platform under the ENGAGEMENT CLOUD. It also provides PAR POS, a point-of-sale solution; TASK, an enterprise-grade technology solution; PAR OPS, which includes Data Central and Delaget; and PAR PAY, such as PAR payment services, and merchant services under the OPERATOR CLOUD. In addition, the company offers point-of-sale terminals and tablets, wireless headsets, drive-thru systems, kitchen display systems, kiosks, printers, payment devices, and other in-store peripherals. Further it provides services, such as hardware repair, installation and implementation, training, and on-site and technical support services. It serves enterprise restaurants, franchisees, and other restaurant outlets and to C-Stores; and other retail customers, including amusement parks, cinemas, cruise lines, spas, casinos, and other ticketing and entertainment venues. The company was founded in 1968 and is headquartered in New Hartford, New York.
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