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Upturn AI SWOT - About
PII 
Polaris Industries Inc (PII)
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Upturn Advisory Summary
07/15/2025: PII (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $37.67
1 Year Target Price $37.67
| 2 | Strong Buy |
| 0 | Buy |
| 13 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 6.67% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.66B USD | Price to earnings Ratio 66.59 | 1Y Target Price 37.67 |
Price to earnings Ratio 66.59 | 1Y Target Price 37.67 | ||
Volume (30-day avg) 17 | Beta 1.04 | 52 Weeks Range 30.39 - 83.72 | Updated Date 07/15/2025 |
52 Weeks Range 30.39 - 83.72 | Updated Date 07/15/2025 | ||
Dividends yield (FY) 6.59% | Basic EPS (TTM) 0.71 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-21 | When Before Market | Estimate 0.0307 | Actual - |
Profitability
Profit Margin 0.57% | Operating Margin (TTM) -2.32% |
Management Effectiveness
Return on Assets (TTM) 2.44% | Return on Equity (TTM) 3.11% |
Valuation
Trailing PE 66.59 | Forward PE 15.34 | Enterprise Value 4593136692 | Price to Sales(TTM) 0.38 |
Enterprise Value 4593136692 | Price to Sales(TTM) 0.38 | ||
Enterprise Value to Revenue 0.66 | Enterprise Value to EBITDA 9.22 | Shares Outstanding 56197800 | Shares Floating 52900085 |
Shares Outstanding 56197800 | Shares Floating 52900085 | ||
Percent Insiders 6.32 | Percent Institutions 96.8 |
Upturn AI SWOT
Polaris Industries Inc
Company Overview
History and Background
Polaris Industries Inc. was founded in 1954 in Roseau, Minnesota, as a manufacturer of snowmobiles. It has evolved into a global leader in powersports, offering a diverse range of vehicles and related products. Significant milestones include expansion into ATVs, motorcycles (with the acquisition of Indian Motorcycle), and commercial vehicles.
Core Business Areas
- Off-Road: Designs, engineers, and manufactures off-road vehicles (ORVs), including ATVs and side-by-side vehicles, for recreational and utility purposes.
- Snowmobiles: Develops and produces snowmobiles for recreational and professional use, focusing on performance and innovation.
- Motorcycles: Designs, manufactures, and sells motorcycles under the Indian Motorcycle brand, emphasizing heritage and American craftsmanship.
- Global Adjacent Markets: Encompasses a variety of products, including commercial vehicles, government and defense vehicles, and aftermarket parts and accessories.
Leadership and Structure
The leadership team is headed by Michael Speetzen, CEO. The organizational structure is departmentalized across product lines and functional areas such as engineering, manufacturing, sales, and marketing. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Ranger: The Ranger is Polaris' best-selling utility side-by-side vehicle. Polaris holds a leading market share in the UTV market (estimated 30%+). Competitors include John Deere, Kubota, and Can-Am (BRP).
- Sportsman: The Sportsman is a popular ATV. Polaris is a leading ATV manufacturer. Competitors include Yamaha, Honda, and Can-Am (BRP).
- Indian Motorcycle: Indian Motorcycle, a historic American motorcycle brand, offers a range of cruiser and touring motorcycles. It holds a significant market share in the heavyweight motorcycle segment. Competitors include Harley-Davidson, Honda, and BMW.
- Polaris Snowmobiles: Polaris offers a range of snowmobiles known for performance and innovation. Competitors include: Arctic Cat(Textron) and Ski-doo (BRP).
Market Dynamics
Industry Overview
The powersports industry is influenced by consumer spending, economic conditions, and outdoor recreational trends. It has seen growth in recent years driven by increased demand for off-road vehicles and motorcycles. Regulatory issues, environmental concerns, and technological advancements are also key factors.
Positioning
Polaris is positioned as a premium powersports manufacturer with a focus on innovation, performance, and quality. Its competitive advantages include a diverse product portfolio, strong brand recognition, and a global distribution network.
Total Addressable Market (TAM)
The global powersports market is estimated to be worth over $30 billion. Polaris holds a significant portion of this TAM and is positioned to grow further through product innovation, market expansion, and strategic acquisitions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diversified product portfolio
- Extensive dealer network
- Innovation in product development
- Global presence
Weaknesses
- Exposure to cyclical consumer spending
- Supply chain vulnerabilities
- Warranty costs
- Dependence on outdoor recreation trends
Opportunities
- Growth in emerging markets
- Expansion into electric vehicles
- Increased demand for recreational vehicles
- Strategic acquisitions
- Government contracts for military/utility vehicles
Threats
- Economic downturns
- Increased competition
- Changing consumer preferences
- Regulatory changes (e.g., emissions standards)
- Raw material price fluctuations
Competitors and Market Share
Key Competitors
- BRP (DOOO)
- Yamaha Motor (YAMHF)
- Textron (TXT)
Competitive Landscape
Polaris' advantages include a strong brand and broad product line. Disadvantages may include higher price points compared to some competitors and exposure to economic cycles.
Major Acquisitions
TAP Technologies, LLC
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Strengthens Polaris' aftermarket capabilities and expands its digital platform.
Boats Group
- Year: 2018
- Acquisition Price (USD millions): 703
- Strategic Rationale: Expanded Polaris' presence in the boating industry, allowing it to offer more to its customer base in recreational equipment.
Growth Trajectory and Initiatives
Historical Growth: Polaris' historical growth has been driven by product innovation, market expansion, and acquisitions. Growth rates vary across different product segments.
Future Projections: Analysts' future growth projections would be based on market trends, company strategies, and economic forecasts. Estimates for revenue growth, earnings per share, and market share are typically provided.
Recent Initiatives: Recent strategic initiatives likely include new product launches (e.g., electric vehicles), expansion into new markets, investments in manufacturing capacity, and cost-cutting measures.
Summary
Polaris is a major player in the powersports market, holding a large market share and a diversified product lineup. The strengths of their brand and products need to be offset with weaknesses such as economic cyclicality. Continued innovation and careful cost management will be crucial for maintaining a competitive edge and weathering external economic challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry publications
- Financial news outlets
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. It is not financial advice. Market data is approximate and based on estimates at the time of analysis. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Polaris Industries Inc
Exchange NYSE | Headquaters Medina, MN, United States | ||
IPO Launch date 1987-08-21 | CEO & Director Mr. Michael Todd Speetzen | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 15000 | Website https://www.polaris.com |
Full time employees 15000 | Website https://www.polaris.com | ||
Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off-Road, On-Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; and moto-roadsters, quadricycles, and boats. It also provides ORV accessories comprising winches, bumper/brushguards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, and tracks; snowmobile accessories, which include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, replacement parts, and lubricants; and motorcycle accessories, such as saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. In addition, the company offers light duty hauling and passenger vehicles; gear and apparel, such as helmets, goggles, jackets, gloves, boots, bibs, hats, and pants; and pontoon and deck boats. It provides its products through dealers and distributors, and online; and retail and e-commerce marketplaces. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.
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