Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Polaris Industries Inc(PII)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PII
10/08/2026: PII (1-star) is currently NOT-A-BUY. Pass it for now.
Polaris Industries Inc is an established manufacturer of powersports vehicles, including off-road vehicles, snowmobiles, motorcycles, and pontoon boats. The company benefits from a strong brand presence, a vast dealer network, and high-margin revenue from parts and accessories. Its primary growth opportunity lies in the electrification of its vehicle portfolio and expansion in the marine sector. However, the business is sensitive to cyclical consumer spending and intense competition from major industry incumbents, which can create financial volatility. The stock may suit dividend-seeking investors or those seeking a value-oriented exposure to the outdoor recreation market, though monitoring shifts in consumer confidence remains essential.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth depends heavily on economic cycles and successful electrification adoption. |
| Momentum investor | Mixed fit | Momentum is conditional on positive market signals and sustained consumer spending trends. |
| Value investor | Strong fit | Polaris often trades at valuations that may appeal to value investors looking for established market leaders. |
| Dividend investor | Strong fit | The company has a consistent history of returning cash to shareholders through dividends. |
| Low-risk investor | Mixed fit | The cyclical nature of the powersports industry introduces moderate volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Consumer demand for luxury recreational vehicles fluctuates with the economy. |
| Valuation risk | Medium | Market pricing can be affected by changes in interest rates and consumer sentiment. |
| Competition risk (Powersports and Marine) | High | Strong incumbents and new entrants continuously challenge market share through product innovation. |
| Business quality | Strong | Polaris maintains a strong brand franchise and a well-established dealer network. |
| Dividend income | Medium | Dividends are reliable but subject to board approval and financial performance. |
| Execution risk | Medium | Integrating acquisitions and managing supply chain efficiency is critical to long-term profitability. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 2.07% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/08/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.01B USD | Price to earnings Ratio - | 1Y Target Price 71.47 |
Price to earnings Ratio - | 1Y Target Price 71.47 | ||
Volume (30-day avg) 840.2K shares | Beta 1.34 | 52 Weeks Range 46.19 - 77.16 | Updated Date 10/08/2026 |
52 Weeks Range 46.19 - 77.16 | Updated Date 10/08/2026 | ||
Dividends yield (FY) 5.11% | Basic EPS (TTM) -4.61 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Off-Road Vehicles | Ranger, RZR, General, and ATV sales. | The largest revenue contributor driven by trail and utility vehicle demand. |
| On-Road Vehicles | Indian Motorcycle and Slingshot. | Premium vehicle sales targeting enthusiasts. |
| Marine | Bennington, Hurricane, and Godfrey boats. | A significant segment providing diversification beyond land-based vehicles. |
| Parts, Garments, and Accessories | Aftermarket upgrades and branded apparel. | High-margin secondary revenue stream tied to the core installed vehicle base. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 13.11 | Enterprise Value 4.77B | Price to Sales(TTM) 0.4 |
Enterprise Value 4.77B | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA 46.61 | Shares Outstanding 56.90M | Shares Floating 53.48M |
Shares Outstanding 56.90M | Shares Floating 53.48M | ||
Percent Insiders 6.35 | Percent Institutions 91.25 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Polaris Industries Inc
Exchange NYSE | Headquarters Medina, MN, United States | ||
IPO Launch date 1987-08-21 | CEO & Director Mr. Michael Todd Speetzen | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 14500 | Website https://www.polaris.com |
Full time employees 14500 | Website https://www.polaris.com | ||
Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off Road, On Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; moto-roadsters; quadricycles; and pontoon and deck boats. It also provides source parts, garments, and accessories, such as helmets, jackets, gloves, pants, and hats; and snowmobile accessories comprising covers, traction products, reverse kits, electric starters, tracks, pull-behinds, bags, and windshields, as well as gear and apparel for its snowmobiles consisting of helmets, jackets, goggles, gloves, boots, bibs, pants, and hats. In addition, the company offers ORV accessories, including winches, bumper/brushguards, plows, racks, wheels and tires, cab systems, lighting and audio systems, cargo box accessories, and tracks, as well as replacement parts and lubricants. Further, it provides motorcycle accessories, such as performance enhancements, saddle bags, handlebars, backrests, exhausts, windshields, seats, and various chrome accessories, as well as light duty hauling and passenger vehicles. The company sells its products through dealers and distributors, as well as online. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.