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PII 
Polaris Industries Inc (PII)
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Upturn Advisory Summary
12/05/2025: PII (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $65.83
1 Year Target Price $65.83
| 2 | Strong Buy |
| 0 | Buy |
| 13 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 29.94% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.79B USD | Price to earnings Ratio - | 1Y Target Price 65.83 |
Price to earnings Ratio - | 1Y Target Price 65.83 | ||
Volume (30-day avg) 17 | Beta 1.13 | 52 Weeks Range 29.73 - 74.49 | Updated Date 12/6/2025 |
52 Weeks Range 29.73 - 74.49 | Updated Date 12/6/2025 | ||
Dividends yield (FY) 4.06% | Basic EPS (TTM) -2.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.14% | Operating Margin (TTM) 3.37% |
Management Effectiveness
Return on Assets (TTM) 1.51% | Return on Equity (TTM) -12.06% |
Valuation
Trailing PE - | Forward PE 37.74 | Enterprise Value 5216840444 | Price to Sales(TTM) 0.54 |
Enterprise Value 5216840444 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 0.75 | Enterprise Value to EBITDA 19.36 | Shares Outstanding 56248333 | Shares Floating 52996617 |
Shares Outstanding 56248333 | Shares Floating 52996617 | ||
Percent Insiders 6.32 | Percent Institutions 100.75 |
Upturn AI SWOT
Polaris Industries Inc
Company Overview
History and Background
Polaris Industries Inc. was founded in 1954 in Roseau, Minnesota as a manufacturer of snowmobiles. Over time, it diversified into ATVs, motorcycles, and boats, becoming a major player in the powersports industry.
Core Business Areas
- Off-Road: Designs, manufactures, and markets off-road vehicles (ORV) including ATVs and side-by-side vehicles for recreation and utility.
- On-Road: Focuses on motorcycles under the Indian Motorcycle and Slingshot brands.
- Marine: Manufactures and sells boats, including pontoon and deck boats, under the Bennington brand.
- Aftermarket: Provides parts, garments, and accessories (PG&A) for Polaris and other powersports vehicles.
Leadership and Structure
Michael Speetzen is the Chief Executive Officer. The company has a board of directors and operates with a functional organizational structure across its business segments.
Top Products and Market Share
Key Offerings
- Ranger: A line of utility side-by-side vehicles. Polaris holds a significant market share in the UTV segment. Competitors include Can-Am (BRP), John Deere, and Kubota.
- Sportsman: A line of recreational and utility ATVs. Polaris is a leading ATV manufacturer. Competitors include Honda, Yamaha, and Kawasaki.
- Indian Motorcycle: A line of classic and modern motorcycles. Indian competes with Harley-Davidson, BMW Motorrad, and Triumph.
- Bennington Pontoons: A manufacturer of high-end pontoon boats. Competitors are Brunswick Corporation and Marine Products Corporation.
Market Dynamics
Industry Overview
The powersports industry is influenced by economic conditions, consumer spending, and recreational trends. Demand for outdoor recreational products has fluctuated in recent years, driven by factors like fuel prices, environmental concerns, and changing consumer preferences.
Positioning
Polaris is a major player in the powersports industry, known for its strong brand recognition, diverse product portfolio, and extensive dealer network. It competes on product innovation, performance, and brand image.
Total Addressable Market (TAM)
The global powersports market is estimated at over $30 billion. Polaris is positioned to address a large portion of this market through its diverse product lines and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diverse product portfolio
- Extensive dealer network
- Innovation in product development
- Global presence
Weaknesses
- Susceptibility to economic cycles
- Dependence on dealer network
- Product recalls
- Exposure to commodity price fluctuations
- High debt levels
Opportunities
- Growing demand for electric powersports vehicles
- Expansion into emerging markets
- Development of new technologies
- Increased demand for outdoor recreation
- Growth in the aftermarket parts and accessories market
Threats
- Intense competition
- Changing consumer preferences
- Environmental regulations
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BRP (DOOO)
- Honda (HMC)
- Yamaha (YAMHF)
- Harley-Davidson (HOG)
Competitive Landscape
Polaris has advantages in brand recognition, a diverse product line, and an extensive dealer network. Disadvantages may include product recalls and susceptibility to economic cycles. Its competitors vary by product segment; for example, in snowmobiles BRP is a major competitor, whereas in motorcycles it's Harley Davidson.
Major Acquisitions
Boat Holdings, LLC (Bennington)
- Year: 2018
- Acquisition Price (USD millions): 805
- Strategic Rationale: Expanded Polaris' presence in the marine industry and diversified its product portfolio.
Growth Trajectory and Initiatives
Historical Growth: Polaris has experienced growth through product innovation, acquisitions, and market expansion. The specific growth rates vary by segment and year.
Future Projections: Future growth depends on factors such as economic conditions, product innovation, and market demand. Analyst estimates should be consulted for detailed projections.
Recent Initiatives: Recent initiatives may include new product launches, acquisitions, and strategic partnerships. Requires up-to-date information to provide specifics.
Summary
Polaris Industries is a strong player in the powersports market with a diverse product portfolio and established brand. Its extensive dealer network and product innovation contribute to its success. However, the company is susceptible to economic downturns and faces intense competition. Polaris should focus on electric vehicle development and managing its debt levels for future growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Reports
- Industry Analysis Reports
- Market Research Reports
- Financial News Sources
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Polaris Industries Inc
Exchange NYSE | Headquaters Medina, MN, United States | ||
IPO Launch date 1987-08-21 | CEO & Director Mr. Michael Todd Speetzen | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 15000 | Website https://www.polaris.com |
Full time employees 15000 | Website https://www.polaris.com | ||
Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off-Road, On-Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; and moto-roadsters, quadricycles, and boats. It also provides ORV accessories comprising winches, bumper/brushguards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, and tracks; snowmobile accessories, which include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, replacement parts, and lubricants; and motorcycle accessories, such as saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. In addition, the company offers light duty hauling and passenger vehicles; gear and apparel, such as helmets, goggles, jackets, gloves, boots, bibs, hats, and pants; and pontoon and deck boats. It provides its products through dealers and distributors, and online; and retail and e-commerce marketplaces. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.
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