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Polaris Industries Inc (PII)

Upturn stock ratingUpturn stock rating
$40.65
Last Close (24-hour delay)
Profit since last BUY5.39%
upturn advisory
Consider higher Upturn Star rating
BUY since 26 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Advisory Summary

06/30/2025: PII (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

17 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Year Target Price $37.67

Year Target Price $37.67

Analyst’s Price TargetsFor last 52 week
$37.67Target price
Low$30.39
Current$40.65
high$83.72

Analysis of Past Performance

Type Stock
Historic Profit -8.29%
Avg. Invested days 26
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.28B USD
Price to earnings Ratio 57.25
1Y Target Price 37.67
Price to earnings Ratio 57.25
1Y Target Price 37.67
Volume (30-day avg) 17
Beta 1.04
52 Weeks Range 30.39 - 83.72
Updated Date 06/30/2025
52 Weeks Range 30.39 - 83.72
Updated Date 06/30/2025
Dividends yield (FY) 6.55%
Basic EPS (TTM) 0.71

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 0.57%
Operating Margin (TTM) -2.32%

Management Effectiveness

Return on Assets (TTM) 2.44%
Return on Equity (TTM) 3.11%

Valuation

Trailing PE 57.25
Forward PE 15.34
Enterprise Value 4189636703
Price to Sales(TTM) 0.32
Enterprise Value 4189636703
Price to Sales(TTM) 0.32
Enterprise Value to Revenue 0.6
Enterprise Value to EBITDA 8.41
Shares Outstanding 56197800
Shares Floating 52900085
Shares Outstanding 56197800
Shares Floating 52900085
Percent Insiders 6.32
Percent Institutions 96.83

Analyst Ratings

Rating 4
Target Price 37.67
Buy -
Strong Buy 2
Buy -
Strong Buy 2
Hold 13
Sell 1
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

Polaris Industries Inc

stock logo

Company Overview

overview logo History and Background

Polaris Industries Inc. was founded in 1954 in Roseau, Minnesota, as a manufacturer of snowmobiles. It has evolved into a global leader in powersports, offering a diverse range of vehicles and related products. Significant milestones include expansion into ATVs, motorcycles (with the acquisition of Indian Motorcycle), and commercial vehicles.

business area logo Core Business Areas

  • Off-Road: Designs, engineers, and manufactures off-road vehicles (ORVs), including ATVs and side-by-side vehicles, for recreational and utility purposes.
  • Snowmobiles: Develops and produces snowmobiles for recreational and professional use, focusing on performance and innovation.
  • Motorcycles: Designs, manufactures, and sells motorcycles under the Indian Motorcycle brand, emphasizing heritage and American craftsmanship.
  • Global Adjacent Markets: Encompasses a variety of products, including commercial vehicles, government and defense vehicles, and aftermarket parts and accessories.

leadership logo Leadership and Structure

The leadership team is headed by Michael Speetzen, CEO. The organizational structure is departmentalized across product lines and functional areas such as engineering, manufacturing, sales, and marketing. The board of directors provides oversight and strategic guidance.

Top Products and Market Share

overview logo Key Offerings

  • Ranger: The Ranger is Polaris' best-selling utility side-by-side vehicle. Polaris holds a leading market share in the UTV market (estimated 30%+). Competitors include John Deere, Kubota, and Can-Am (BRP).
  • Sportsman: The Sportsman is a popular ATV. Polaris is a leading ATV manufacturer. Competitors include Yamaha, Honda, and Can-Am (BRP).
  • Indian Motorcycle: Indian Motorcycle, a historic American motorcycle brand, offers a range of cruiser and touring motorcycles. It holds a significant market share in the heavyweight motorcycle segment. Competitors include Harley-Davidson, Honda, and BMW.
  • Polaris Snowmobiles: Polaris offers a range of snowmobiles known for performance and innovation. Competitors include: Arctic Cat(Textron) and Ski-doo (BRP).

Market Dynamics

industry overview logo Industry Overview

The powersports industry is influenced by consumer spending, economic conditions, and outdoor recreational trends. It has seen growth in recent years driven by increased demand for off-road vehicles and motorcycles. Regulatory issues, environmental concerns, and technological advancements are also key factors.

Positioning

Polaris is positioned as a premium powersports manufacturer with a focus on innovation, performance, and quality. Its competitive advantages include a diverse product portfolio, strong brand recognition, and a global distribution network.

Total Addressable Market (TAM)

The global powersports market is estimated to be worth over $30 billion. Polaris holds a significant portion of this TAM and is positioned to grow further through product innovation, market expansion, and strategic acquisitions.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Diversified product portfolio
  • Extensive dealer network
  • Innovation in product development
  • Global presence

Weaknesses

  • Exposure to cyclical consumer spending
  • Supply chain vulnerabilities
  • Warranty costs
  • Dependence on outdoor recreation trends

Opportunities

  • Growth in emerging markets
  • Expansion into electric vehicles
  • Increased demand for recreational vehicles
  • Strategic acquisitions
  • Government contracts for military/utility vehicles

Threats

  • Economic downturns
  • Increased competition
  • Changing consumer preferences
  • Regulatory changes (e.g., emissions standards)
  • Raw material price fluctuations

Competitors and Market Share

competitor logo Key Competitors

  • BRP (DOOO)
  • Yamaha Motor (YAMHF)
  • Textron (TXT)

Competitive Landscape

Polaris' advantages include a strong brand and broad product line. Disadvantages may include higher price points compared to some competitors and exposure to economic cycles.

Major Acquisitions

TAP Technologies, LLC

  • Year: 2021
  • Acquisition Price (USD millions):
  • Strategic Rationale: Strengthens Polaris' aftermarket capabilities and expands its digital platform.

Boats Group

  • Year: 2018
  • Acquisition Price (USD millions): 703
  • Strategic Rationale: Expanded Polaris' presence in the boating industry, allowing it to offer more to its customer base in recreational equipment.

Growth Trajectory and Initiatives

Historical Growth: Polaris' historical growth has been driven by product innovation, market expansion, and acquisitions. Growth rates vary across different product segments.

Future Projections: Analysts' future growth projections would be based on market trends, company strategies, and economic forecasts. Estimates for revenue growth, earnings per share, and market share are typically provided.

Recent Initiatives: Recent strategic initiatives likely include new product launches (e.g., electric vehicles), expansion into new markets, investments in manufacturing capacity, and cost-cutting measures.

Summary

Polaris is a major player in the powersports market, holding a large market share and a diversified product lineup. The strengths of their brand and products need to be offset with weaknesses such as economic cyclicality. Continued innovation and careful cost management will be crucial for maintaining a competitive edge and weathering external economic challenges.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company reports
  • Industry publications
  • Financial news outlets
  • Analyst estimates

Disclaimers:

This analysis is based on publicly available information and general industry knowledge. It is not financial advice. Market data is approximate and based on estimates at the time of analysis. Actual results may vary.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Polaris Industries Inc

Exchange NYSE
Headquaters Medina, MN, United States
IPO Launch date 1987-08-21
CEO & Director Mr. Michael Todd Speetzen
Sector Consumer Cyclical
Industry Recreational Vehicles
Full time employees 15000
Full time employees 15000

Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off-Road, On-Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; and moto-roadsters, quadricycles, and boats. It also provides ORV accessories comprising winches, bumper/brushguards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, and tracks; snowmobile accessories, which include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, replacement parts, and lubricants; and motorcycle accessories, such as saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. In addition, the company offers light duty hauling and passenger vehicles; gear and apparel, such as helmets, goggles, jackets, gloves, boots, bibs, hats, and pants; and pontoon and deck boats. It provides its products through dealers and distributors, and online; and retail and e-commerce marketplaces. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.