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Upturn AI SWOT - About
PII 
Polaris Industries Inc (PII)
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Upturn Advisory Summary
10/17/2025: PII (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $56.73
1 Year Target Price $56.73
| 2 | Strong Buy |
| 0 | Buy |
| 13 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 38.01% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.74B USD | Price to earnings Ratio - | 1Y Target Price 56.73 |
Price to earnings Ratio - | 1Y Target Price 56.73 | ||
Volume (30-day avg) 17 | Beta 1.08 | 52 Weeks Range 30.03 - 78.40 | Updated Date 10/18/2025 |
52 Weeks Range 30.03 - 78.40 | Updated Date 10/18/2025 | ||
Dividends yield (FY) 4.02% | Basic EPS (TTM) -1.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.55% | Operating Margin (TTM) 2.12% |
Management Effectiveness
Return on Assets (TTM) 1.53% | Return on Equity (TTM) -8.48% |
Valuation
Trailing PE - | Forward PE 34.6 | Enterprise Value 5150311574 | Price to Sales(TTM) 0.54 |
Enterprise Value 5150311574 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 0.75 | Enterprise Value to EBITDA 16.02 | Shares Outstanding 56224642 | Shares Floating 52950681 |
Shares Outstanding 56224642 | Shares Floating 52950681 | ||
Percent Insiders 6.33 | Percent Institutions 105.77 |
Upturn AI SWOT
Polaris Industries Inc
Company Overview
History and Background
Polaris Industries Inc. was founded in 1954 in Roseau, Minnesota, as a machine shop. It initially produced agricultural equipment before transitioning to snowmobiles in the mid-1950s. Over the decades, Polaris diversified into ATVs, motorcycles, boats, and related parts and accessories, becoming a major player in the powersports industry.
Core Business Areas
- Off-Road: Includes All-Terrain Vehicles (ATVs) and Side-by-Side vehicles, designed for recreational and utility purposes.
- On-Road: Encompasses motorcycles under the Indian Motorcycle and Slingshot brands, targeting the cruiser and touring segments.
- Marine: Focuses on boats through brands like Bennington, Godfrey, and Hurricane, catering to pontoon and deck boat markets.
- Aftermarket: Includes parts, garments, and accessories (PG&A) for Polaris products and other brands, providing additional revenue streams and customer loyalty.
Leadership and Structure
Polaris Industries Inc. is led by CEO Michael Speetzen. The organizational structure includes various business units responsible for specific product lines and functions such as finance, operations, and marketing.
Top Products and Market Share
Key Offerings
- Ranger (Side-by-Side): A utility-focused side-by-side vehicle, known for its ruggedness and versatility. Polaris holds a significant market share in the UTV (Utility Task Vehicle) segment. Competitors include Can-Am (Bombardier Recreational Products), John Deere, and Kubota.
- Sportsman (ATV): A popular all-terrain vehicle known for its reliability and performance. Polaris competes with Honda, Yamaha, and Kawasaki in the ATV market. Market share varies by ATV segment but Polaris is typically a leading brand.
- Indian Motorcycle: A heritage motorcycle brand, offering cruisers, touring bikes, and other models. Indian competes with Harley-Davidson, BMW, and Triumph. Market share in the heavyweight motorcycle market is significant but smaller than Harley-Davidson's.
- Bennington Pontoons: A leading brand of pontoon boats. Competitors include Brunswick Corporation and Malibu Boats. Market share within the pontoon segment is substantial.
Market Dynamics
Industry Overview
The powersports industry is cyclical and affected by economic conditions, consumer confidence, and fuel prices. It experiences growth driven by outdoor recreation trends and technological advancements in vehicles. The marine industry is similar, with demand influenced by disposable income and leisure activities.
Positioning
Polaris is a leading player in the powersports and marine industries, known for its diverse product portfolio, strong brand recognition, and extensive dealer network. Its competitive advantages include innovation, quality, and customer service.
Total Addressable Market (TAM)
The global powersports market is estimated at ~$30 billion annually. The marine market is estimated at ~$20 billion annually. Polaris is positioned to capture a significant portion of both markets through its product diversification and market presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diverse product portfolio
- Extensive dealer network
- Innovation in product development
- Established market presence
Weaknesses
- Exposure to cyclical industries
- Dependence on consumer discretionary spending
- Potential for product recalls
- Supply chain vulnerabilities
- High debt levels
Opportunities
- Growth in emerging markets
- Expansion of electric vehicle offerings
- Development of new recreational products
- Strategic acquisitions
- Increased demand for outdoor recreation
Threats
- Economic downturns
- Increased competition
- Rising fuel costs
- Changing consumer preferences
- Regulatory changes
Competitors and Market Share
Key Competitors
- BRP (DOOO)
- Harley-Davidson (HOG)
- Yamaha Motor (YAMHF)
Competitive Landscape
Polaris has a strong position across multiple powersports segments. BRP (Can-Am) is a major competitor in off-road vehicles. Harley-Davidson competes in motorcycles, and Yamaha competes across multiple segments. Polaris competes on product innovation, brand strength, and dealer network.
Major Acquisitions
TAP Worldwide, LLC
- Year: 2024
- Acquisition Price (USD millions): 85
- Strategic Rationale: Acquisition broadens Polaris' aftermarket accessories portfolio and expands its presence in the customization segment.
Growth Trajectory and Initiatives
Historical Growth: Financial data unavailable
Future Projections: Financial data unavailable
Recent Initiatives: Focus on electric vehicle development, expansion of marine business, and improving operational efficiency.
Summary
Polaris is a major player in the powersports and marine industries with a diverse product portfolio. Its strengths include strong brand recognition and innovation, but it faces cyclical industry risks and increasing competition. Recent acquisitions are promising, but effectively managing debt and responding to market changes are crucial for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports, industry analysis, market research reports.
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Polaris Industries Inc
Exchange NYSE | Headquaters Medina, MN, United States | ||
IPO Launch date 1987-08-21 | CEO & Director Mr. Michael Todd Speetzen | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 15000 | Website https://www.polaris.com |
Full time employees 15000 | Website https://www.polaris.com | ||
Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off-Road, On-Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; and moto-roadsters, quadricycles, and boats. It also provides ORV accessories comprising winches, bumper/brushguards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, and tracks; snowmobile accessories, which include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, replacement parts, and lubricants; and motorcycle accessories, such as saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. In addition, the company offers light duty hauling and passenger vehicles; gear and apparel, such as helmets, goggles, jackets, gloves, boots, bibs, hats, and pants; and pontoon and deck boats. It provides its products through dealers and distributors, and online; and retail and e-commerce marketplaces. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.
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