Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
PII 
Polaris Industries Inc (PII)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: PII (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $48.55
1 Year Target Price $48.55
| 2 | Strong Buy |
| 0 | Buy |
| 13 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.23% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.18B USD | Price to earnings Ratio - | 1Y Target Price 48.55 |
Price to earnings Ratio - | 1Y Target Price 48.55 | ||
Volume (30-day avg) 17 | Beta 1.04 | 52 Weeks Range 30.39 - 82.96 | Updated Date 08/29/2025 |
52 Weeks Range 30.39 - 82.96 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 4.72% | Basic EPS (TTM) -1.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.55% | Operating Margin (TTM) 2.12% |
Management Effectiveness
Return on Assets (TTM) 1.53% | Return on Equity (TTM) -8.48% |
Valuation
Trailing PE - | Forward PE 15.34 | Enterprise Value 4797220823 | Price to Sales(TTM) 0.46 |
Enterprise Value 4797220823 | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 0.7 | Enterprise Value to EBITDA 14.92 | Shares Outstanding 56224600 | Shares Floating 52950681 |
Shares Outstanding 56224600 | Shares Floating 52950681 | ||
Percent Insiders 6.32 | Percent Institutions 106.36 |
Upturn AI SWOT
Polaris Industries Inc
Company Overview
History and Background
Polaris Industries Inc. was founded in 1954 in Roseau, Minnesota, as a manufacturer of snowmobiles. Over the years, it diversified its product line to include ATVs, motorcycles, side-by-side vehicles, and boats, becoming a major player in the powersports industry.
Core Business Areas
- Off-Road: Designs, manufactures, and markets off-road vehicles (ORVs), including ATVs and side-by-side vehicles, primarily under the Polaris brand.
- On-Road: Designs, manufactures, and markets motorcycles, primarily under the Indian Motorcycle brand.
- Marine: Designs, manufactures, and markets boats, including pontoon and deck boats, primarily under the Bennington brand.
- Aftermarket: Supplies parts, garments, and accessories (PG&A) related to its vehicles.
Leadership and Structure
Polaris is led by CEO Michael Speetzen. The company has a traditional corporate structure with various departments responsible for different aspects of the business, including product development, manufacturing, sales, and marketing.
Top Products and Market Share
Key Offerings
- Ranger: A line of side-by-side utility vehicles. Competitors include: Can-Am (Bombardier Recreational Products), John Deere, and Kubota. Market share data is difficult to precisely determine, but Polaris generally holds a leading position in the overall side-by-side market.
- Sportsman: A line of all-terrain vehicles (ATVs). Competitors include: Can-Am (Bombardier Recreational Products), Honda, and Yamaha. Polaris generally holds a leading position in the overall ATV market.
- Indian Motorcycle: A brand of cruiser and touring motorcycles. Competitors include: Harley-Davidson, BMW Motorrad, and Honda. Indian has a significant but smaller market share than Harley-Davidson in the US cruiser market.
- Bennington: A brand of pontoon boats. Competitors include: Brunswick Corporation (especially their Harris Pontoons brand) and Godfrey Pontoons. Polaris is among the leaders in the North American pontoon boat market.
Market Dynamics
Industry Overview
The powersports industry is influenced by economic conditions, consumer spending, outdoor recreation trends, and technological advancements. It's competitive and cyclical, with demand fluctuating based on seasonality and disposable income.
Positioning
Polaris is a well-established brand with a broad product portfolio, strong dealer network, and focus on innovation. It competes on product performance, features, and brand reputation.
Total Addressable Market (TAM)
The global powersports market is estimated to be over $30 billion. Polaris is positioned to capture a significant portion of this TAM through its diverse product offerings and strong brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diverse product portfolio
- Extensive dealer network
- Innovation in product design
- Strong aftermarket presence
Weaknesses
- Exposure to cyclical demand
- Dependence on North American market
- Warranty costs and recalls
- Supply chain vulnerabilities
- Debt levels
Opportunities
- Expansion into international markets
- Growth in electric vehicle (EV) market
- Development of new technologies
- Acquisition of complementary businesses
- Increased outdoor recreation participation
Threats
- Economic downturns
- Increased competition
- Fluctuations in raw material prices
- Changes in government regulations
- Product liability claims
Competitors and Market Share
Key Competitors
- BRP (DOOO)
- Harley-Davidson (HOG)
- Yamaha Motor Co. (YAMHF)
- Honda Motor Co. (HMC)
Competitive Landscape
Polaris boasts a diverse portfolio and strong brand, but faces intense competition. BRP (Can-Am) directly competes in off-road vehicles, while Harley-Davidson is a major rival in motorcycles. Yamaha and Honda have broad powersports offerings.
Major Acquisitions
TAP Worldwide, LLC
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: Polaris acquired TAP Worldwide to strengthen its aftermarket parts and accessories business.
Growth Trajectory and Initiatives
Historical Growth: Data is needed to populate the following fields.
Future Projections: Data is needed to populate the following fields.
Recent Initiatives: Data is needed to populate the following fields.
Summary
Polaris is a strong player in the powersports industry with a diverse product portfolio. It benefits from a recognized brand and dealer network. However, it faces cyclical demand and stiff competition, requiring continuous innovation and efficient operations to maintain its market position. Polaris should continue to focus on strategic acquisitions, new product developments such as Electric Vehicles, and improvements to supply chains to maintain a competitive advantage. The recent acquisitions will continue to help the bottom line.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Polaris Industries Inc. Investor Relations
- Company Filings (10K, 10Q)
- Industry Reports (IBISWorld, MarketWatch)
- Competitor Analysis Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Polaris Industries Inc
Exchange NYSE | Headquaters Medina, MN, United States | ||
IPO Launch date 1987-08-21 | CEO & Director Mr. Michael Todd Speetzen | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 15000 | Website https://www.polaris.com |
Full time employees 15000 | Website https://www.polaris.com | ||
Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off-Road, On-Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; and moto-roadsters, quadricycles, and boats. It also provides ORV accessories comprising winches, bumper/brushguards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, and tracks; snowmobile accessories, which include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, replacement parts, and lubricants; and motorcycle accessories, such as saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. In addition, the company offers light duty hauling and passenger vehicles; gear and apparel, such as helmets, goggles, jackets, gloves, boots, bibs, hats, and pants; and pontoon and deck boats. It provides its products through dealers and distributors, and online; and retail and e-commerce marketplaces. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.