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Upturn AI SWOT - About
DOOO 
BRP Inc (DOOO)
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Upturn Advisory Summary
09/17/2025: DOOO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $62.68
1 Year Target Price $62.68
| 5 | Strong Buy |
| 6 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.33% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.75B USD | Price to earnings Ratio 33.19 | 1Y Target Price 62.68 |
Price to earnings Ratio 33.19 | 1Y Target Price 62.68 | ||
Volume (30-day avg) 19 | Beta 1.15 | 52 Weeks Range 31.68 - 68.42 | Updated Date 09/16/2025 |
52 Weeks Range 31.68 - 68.42 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 1.32% | Basic EPS (TTM) 1.96 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-29 | When - | Estimate 0.33 | Actual 0.92 |
Profitability
Profit Margin -0.49% | Operating Margin (TTM) 4.78% |
Management Effectiveness
Return on Assets (TTM) 4.87% | Return on Equity (TTM) 37.47% |
Valuation
Trailing PE 33.19 | Forward PE 15.8 | Enterprise Value 6683670483 | Price to Sales(TTM) 0.61 |
Enterprise Value 6683670483 | Price to Sales(TTM) 0.61 | ||
Enterprise Value to Revenue 1.19 | Enterprise Value to EBITDA 10.82 | Shares Outstanding 34598800 | Shares Floating 33397495 |
Shares Outstanding 34598800 | Shares Floating 33397495 | ||
Percent Insiders 2.93 | Percent Institutions 91.23 |
Upturn AI SWOT
BRP Inc
Company Overview
History and Background
BRP Inc. (Bombardier Recreational Products) was founded in 2003, spun off from Bombardier Inc. Originally a division within Bombardier focused on recreational products since 1942, BRP became a separate entity to focus on designing, developing, manufacturing, distributing, and marketing powersports vehicles and propulsion systems.
Core Business Areas
- Powersports Vehicles: This segment includes all-terrain vehicles (ATVs), side-by-side vehicles (SSVs), snowmobiles, and personal watercraft (PWC). Brands under this segment are Can-Am, Ski-Doo and Sea-Doo.
- Marine Products: This segment manufactures and distributes boats and related marine propulsion systems. Brands include Alumacraft and Quintrex.
- Powersports Engines and Parts: BRP designs, develops, and manufactures engines for its own vehicles as well as for third-party manufacturers. This segment also includes parts, accessories and apparel (PA&A).
Leadership and Structure
Josu00e9 Boisjoli is the President and CEO of BRP Inc. The company operates with a decentralized organizational structure with different business units focusing on specific product lines. A board of directors oversees the strategic direction of the company.
Top Products and Market Share
Key Offerings
- Can-Am Off-Road Vehicles: Can-Am ATVs and SSVs are leading products in the off-road vehicle market. BRP has a significant market share, estimated around 40% in North America. Competitors include Polaris (PII), Honda (HMC), and Yamaha (YAMHF).
- Ski-Doo Snowmobiles: Ski-Doo is the leading brand of snowmobiles, with a dominant market share estimated to be around 45% in North America. Key competitors are Polaris (PII) and Arctic Cat (Textron - TXT).
- Sea-Doo Personal Watercraft: Sea-Doo is a major player in the PWC market, competing with Yamaha (YAMHF) and Kawasaki. Market share is estimated to be around 35-40% globally.
Market Dynamics
Industry Overview
The powersports industry is driven by consumer discretionary spending, technological innovation, and outdoor recreational trends. The marine industry is also impacted by consumer confidence and affordability of leisure craft. Recent trends include electrification and increased integration of technology.
Positioning
BRP Inc. is positioned as a leader in the powersports and marine industry, known for its innovation, design, and brand recognition. Its competitive advantages include a strong dealer network, a diverse product portfolio, and a reputation for quality and performance.
Total Addressable Market (TAM)
The total addressable market (TAM) for the powersports industry is estimated to be over $30 billion globally. BRP Inc. is well-positioned to capture a significant portion of this market through its established brands and innovative product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Ski-Doo, Sea-Doo, Can-Am)
- Innovative product development
- Extensive dealer network
- Diversified product portfolio
- Strong market share in key segments
Weaknesses
- Cyclical nature of the industry
- Dependence on consumer discretionary spending
- Exposure to foreign exchange rate fluctuations
- Potential supply chain disruptions
- Seasonality in snowmobile and marine markets
Opportunities
- Growing demand for electric powersports vehicles
- Expansion into new geographic markets
- Increased adoption of connected vehicle technologies
- Strategic acquisitions to expand product offerings
- Partnerships with other companies to enhance market reach
Threats
- Intense competition from established players
- Changing consumer preferences
- Economic downturns affecting consumer spending
- Environmental regulations impacting product development
- Rising raw material costs
Competitors and Market Share
Key Competitors
- PII
- HMC
- YAMHF
Competitive Landscape
BRP Inc. holds a strong position within the powersports industry, but faces competition from Polaris (PII), Honda (HMC) and Yamaha (YAMHF). BRP's innovative products and strong brand recognition offer advantages but cyclical consumer spending and raw material costs are disadvantageous.
Major Acquisitions
Telwater
- Year: 2019
- Acquisition Price (USD millions): 51
- Strategic Rationale: The acquisition of Telwater, Australia's largest manufacturer of aluminum boats, strengthened BRP's Marine Group and expanded its presence in the Asia-Pacific region.
Growth Trajectory and Initiatives
Historical Growth: BRP Inc's past growth trends, driven by factors such as product innovation, market expansion, and strategic acquisitions, would be discussed here.
Future Projections: Future growth projections for BRP Inc, based on analyst estimates and company guidance, would be provided in this section.
Recent Initiatives: Recent strategic initiatives undertaken by BRP Inc, such as investments in electric vehicles, new product launches, and expansion into new markets, would be highlighted here.
Summary
BRP Inc. demonstrates a strong presence in the powersports industry. Its commitment to innovation, product diversification, and acquisitions appear to be paying off well. Cyclical demand and competition pose ongoing challenges. However, by keeping their brands relevant and investing in future products, BRP seems well-positioned for sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Website
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered as financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BRP Inc
Exchange NASDAQ | Headquaters Valcourt, QC, Canada | ||
IPO Launch date 2013-07-16 | President, CEO & Chairman Mr. Jose Boisjoli | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 16500 | Website https://www.brp.com |
Full time employees 16500 | Website https://www.brp.com | ||
BRP Inc., together with its subsidiaries, designs, develops, manufactures, and sells powersports vehicles and marine products in the Mexico, Canada, Austria, the United States, Finland, Australia, and Germany. The Powersports segment offers year-round products, such as all-terrain vehicles, side-by-side vehicles, and three-wheeled and two vehicles; seasonal products, including snowmobiles, personal watercraft, and pontoons; and OEM engines, which includes parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services. The Marine segment includes boats, pontoons, outboard engines and related PA&A, and other services. It offers its products under SKI-DOO, LYNX, CAN-AM, SEA-DOO, ALUMACRAFT, MANITOU, QUINTREX, ROTAX brands. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
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