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Upturn AI SWOT - About
DOOO 
BRP Inc (DOOO)
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Upturn Advisory Summary
08/28/2025: DOOO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $48.82
1 Year Target Price $48.82
| 5 | Strong Buy |
| 6 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.99% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.15B USD | Price to earnings Ratio 32.12 | 1Y Target Price 48.82 |
Price to earnings Ratio 32.12 | 1Y Target Price 48.82 | ||
Volume (30-day avg) 19 | Beta 1.09 | 52 Weeks Range 31.68 - 71.27 | Updated Date 08/28/2025 |
52 Weeks Range 31.68 - 71.27 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 1.48% | Basic EPS (TTM) 1.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-29 | When - | Estimate 0.3336 | Actual - |
Profitability
Profit Margin -0.72% | Operating Margin (TTM) 5.47% |
Management Effectiveness
Return on Assets (TTM) 5.13% | Return on Equity (TTM) 32.25% |
Valuation
Trailing PE 32.12 | Forward PE 15.13 | Enterprise Value 6045345841 | Price to Sales(TTM) 0.54 |
Enterprise Value 6045345841 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 1.09 | Enterprise Value to EBITDA 9.58 | Shares Outstanding 34512700 | Shares Floating 33336202 |
Shares Outstanding 34512700 | Shares Floating 33336202 | ||
Percent Insiders 2.94 | Percent Institutions 97.88 |
Upturn AI SWOT
BRP Inc
Company Overview
History and Background
BRP Inc. (Bombardier Recreational Products) was founded in 1937 as L'Auto-Neige Bombardier Limitu00e9e by Joseph-Armand Bombardier. Initially focused on snowmobiles, it evolved into a diversified powersports company. In 2003, Bombardier Inc. sold its recreational products division to a group of investors, forming BRP Inc.
Core Business Areas
- Powersports Vehicles: Designs, develops, manufactures, distributes, and markets powersports vehicles, including snowmobiles (Ski-Doo and Lynx), all-terrain vehicles (ATVs) and side-by-side vehicles (Can-Am), and personal watercraft (Sea-Doo).
- Marine Products: Designs, develops, manufactures, distributes, and markets boats and pontoon boats (Alumacraft, Manitou, Quintrex) and marine propulsion systems.
- Powersports Parts, Accessories and Clothing (PAC): Develops and provides aftermarket parts, accessories, and clothing for its vehicles.
- Rotax Engines: Develops and manufactures Rotax engines for BRP products and other applications.
Leadership and Structure
Josu00e9 Boisjoli is the President and CEO. The company has a board of directors and a management team responsible for overseeing different business units and corporate functions.
Top Products and Market Share
Key Offerings
- Ski-Doo Snowmobiles: A leading brand of snowmobiles with a significant market share. Competitors include Polaris and Arctic Cat. Estimated Market share 45% of the snowmobile market. 1.2 Billion Revenue
- Can-Am ATVs and Side-by-Sides: A major player in the ATV and side-by-side vehicle market, known for innovation and performance. Competitors include Polaris, Honda, and Yamaha. Estimated Market share 30% of the ATV/Side-by-Side market. 2.1 Billion Revenue
- Sea-Doo Personal Watercraft: The dominant brand in personal watercraft, offering a range of models for recreation and watersports. Competitors include Yamaha and Kawasaki. Estimated Market share 65% of the personal watercraft market. 1.5 Billion Revenue
Market Dynamics
Industry Overview
The powersports industry is driven by outdoor recreation, technological innovation, and consumer spending. Demand is influenced by economic conditions, weather patterns, and evolving consumer preferences.
Positioning
BRP Inc. is a global leader in the powersports industry, recognized for its innovative products, strong brands, and extensive distribution network. It differentiates itself through performance, design, and customer experience.
Total Addressable Market (TAM)
The global powersports market is estimated at $30-40 billion. BRP is well-positioned within this TAM due to its diverse product portfolio and leading market positions in snowmobiles, personal watercraft, and ATVs/side-by-sides.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Ski-Doo, Can-Am, Sea-Doo)
- Diversified product portfolio
- Extensive distribution network
- Technological innovation
- Strong financial performance
Weaknesses
- Seasonality of some products (e.g., snowmobiles)
- Dependence on economic conditions
- Exposure to currency fluctuations
- High R&D expenses
Opportunities
- Growth in emerging markets
- Expansion of electric vehicle offerings
- Increased demand for recreational vehicles
- Development of new technologies and applications
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Environmental regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PII
- YAMHF
- HMC
Competitive Landscape
BRP competes on innovation, brand recognition, and product performance. It has a strong position in snowmobiles and personal watercraft, but faces competition in other segments.
Major Acquisitions
Telwater
- Year: 2019
- Acquisition Price (USD millions): 57
- Strategic Rationale: Strengthened BRPu2019s presence in the aluminum boat market in Australia.
Growth Trajectory and Initiatives
Historical Growth: BRP has experienced growth driven by product innovation, market expansion, and strategic acquisitions. Growth rates vary based on specific periods.
Future Projections: Analysts project continued growth for BRP, driven by demand for recreational vehicles and expansion into new markets and technologies. Growth projections are subject to change.
Recent Initiatives: Recent initiatives include investments in electric vehicles, expansion of the marine product line, and strategic acquisitions to enhance its product portfolio.
Summary
BRP is a strong player in the powersports market due to its diverse product portfolio and strong brand recognition. Its recent shift towards electric vehicles shows its commitment to sustainability and long-term growth. However, it faces challenges from economic cycles and intense competition, so it must continue to innovate and maintain its market share. Recent strategic acquisitions should help to drive future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, analyst estimates.
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BRP Inc
Exchange NASDAQ | Headquaters Valcourt, QC, Canada | ||
IPO Launch date 2013-07-16 | President, CEO & Chairman Mr. Jose Boisjoli | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 16500 | Website https://www.brp.com |
Full time employees 16500 | Website https://www.brp.com | ||
BRP Inc., together with its subsidiaries, designs, develops, manufactures, and sells powersports vehicles and marine products in the Mexico, Canada, Austria, the United States, Finland, Australia, and Germany. The Powersports segment offers year-round products, such as all-terrain vehicles, side-by-side vehicles, and three-wheeled and two vehicles; seasonal products, including snowmobiles, personal watercraft, and pontoons; and OEM engines, which includes parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services. The Marine segment includes boats, pontoons, outboard engines and related PA&A, and other services. It offers its products under SKI-DOO, LYNX, CAN-AM, SEA-DOO, ALUMACRAFT, MANITOU, QUINTREX, ROTAX brands. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
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