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DOOO 
BRP Inc (DOOO)
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Upturn Advisory Summary
12/03/2025: DOOO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $70.63
1 Year Target Price $70.63
| 5 | Strong Buy |
| 6 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.59% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.08B USD | Price to earnings Ratio 35.78 | 1Y Target Price 70.63 |
Price to earnings Ratio 35.78 | 1Y Target Price 70.63 | ||
Volume (30-day avg) 19 | Beta 1.27 | 52 Weeks Range 31.59 - 70.91 | Updated Date 12/2/2025 |
52 Weeks Range 31.59 - 70.91 | Updated Date 12/2/2025 | ||
Dividends yield (FY) 1.22% | Basic EPS (TTM) 1.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-04 | When - | Estimate 0.8893 | Actual - |
Profitability
Profit Margin -0.49% | Operating Margin (TTM) 4.78% |
Management Effectiveness
Return on Assets (TTM) 4.87% | Return on Equity (TTM) 37.47% |
Valuation
Trailing PE 35.78 | Forward PE 13.23 | Enterprise Value 7025291601 | Price to Sales(TTM) 0.65 |
Enterprise Value 7025291601 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 1.27 | Enterprise Value to EBITDA 11.53 | Shares Outstanding 36110351 | Shares Floating 33347820 |
Shares Outstanding 36110351 | Shares Floating 33347820 | ||
Percent Insiders 2.93 | Percent Institutions 96.79 |
Upturn AI SWOT
BRP Inc
Company Overview
History and Background
BRP Inc. (Bombardier Recreational Products) was founded in 1937 as L'Auto-Neige Bombardier Limitu00e9e by Joseph-Armand Bombardier. Initially focused on snowmobiles, the company expanded into other recreational vehicles. It became a separate entity from Bombardier Inc. in 2003.
Core Business Areas
- Powersports: Designs, develops, manufactures, distributes, and markets powersports vehicles, including snowmobiles (Ski-Doo and Lynx), all-terrain vehicles (ATVs) and side-by-side vehicles (Can-Am), and personal watercraft (Sea-Doo).
- Marine: Designs, develops, manufactures, distributes, and markets boats and related marine products, including pontoon boats, deck boats, and jet boats.
- Powersports Parts, Accessories and Apparel (PA&A) and Engine: Develops and commercializes Rotax engines for BRP products and external customers, as well as offers a wide array of parts, accessories, and apparel for its recreational vehicles.
Leadership and Structure
Josu00e9 Boisjoli is the President and CEO. The company has a board of directors and a management team responsible for overseeing various business segments.
Top Products and Market Share
Key Offerings
- Ski-Doo Snowmobiles: Leading brand in the snowmobile market. Competitors include Polaris (PII) and Arctic Cat (Textron - TXT). Market share is estimated to be around 45-50% in North America.
- Can-Am ATVs and Side-by-Sides: A major player in the ATV and side-by-side market. Competitors include Polaris (PII), Honda (HMC), and Yamaha (YMHAY). Market share is estimated to be around 30-35% in North America.
- Sea-Doo Personal Watercraft: Dominant brand in the personal watercraft market. Competitor is Yamaha. Market share is estimated at over 50%.
Market Dynamics
Industry Overview
The recreational vehicle industry is influenced by consumer spending, economic conditions, and outdoor recreation trends. Demand is cyclical and affected by factors such as weather patterns and fuel prices.
Positioning
BRP Inc. is a global leader in the powersports industry, known for its innovative products and strong brand recognition. It differentiates itself through performance, design, and technology.
Total Addressable Market (TAM)
The global recreational vehicle market is estimated to be around $30 billion. BRP Inc. is well-positioned to capture a significant portion of this market through its diverse product portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Innovative product development
- Extensive distribution network
- Global presence
- Diversified product range
Weaknesses
- Seasonality of sales
- Exposure to economic cycles
- Dependence on external suppliers
- Warranty expenses
- Fluctuations in raw material costs
Opportunities
- Growing demand for recreational vehicles
- Expansion into new markets
- Development of electric vehicles
- Strategic acquisitions
- Increased focus on aftermarket sales
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Environmental regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PII
- TXT
- HMC
- YMHAY
Competitive Landscape
BRP Inc. competes with other recreational vehicle manufacturers on the basis of product performance, features, price, and brand reputation. BRP advantages are mainly in product design while others have the cost advantage.
Major Acquisitions
Alta Motors
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of certain assets and intellectual property of Alta Motors to further BRP's electric vehicle development.
Growth Trajectory and Initiatives
Historical Growth: BRP Inc. has experienced growth through product innovation and market expansion.
Future Projections: Analysts predict continued growth for BRP Inc. driven by its strong product lineup and strategic initiatives.
Recent Initiatives: Recent initiatives include investments in electric vehicle technology and expansion into new markets.
Summary
BRP Inc. is a strong player in the recreational vehicle market, with a leading position in several segments. Its product innovation and global presence are key strengths. However, the company faces challenges from economic cycles and competition, and it should focus on managing these risks to maintain its growth trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered as financial advice. Market data is approximate and based on available research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BRP Inc
Exchange NASDAQ | Headquaters Valcourt, QC, Canada | ||
IPO Launch date 2013-07-16 | President, CEO & Chairman Mr. Jose Boisjoli | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 16500 | Website https://www.brp.com |
Full time employees 16500 | Website https://www.brp.com | ||
BRP Inc., together with its subsidiaries, designs, develops, manufactures, and sells powersports vehicles and marine products in the Mexico, Canada, Austria, the United States, Finland, Australia, and Germany. The Powersports segment offers year-round products, such as all-terrain vehicles, side-by-side vehicles, and three-wheeled and two vehicles; seasonal products, including snowmobiles, personal watercraft, and pontoons; and OEM engines, which includes parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services. The Marine segment includes boats, pontoons, outboard engines and related PA&A, and other services. It offers its products under SKI-DOO, LYNX, CAN-AM, SEA-DOO, ALUMACRAFT, MANITOU, QUINTREX, ROTAX brands. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
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