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Upturn AI SWOT - About
DOOO 
BRP Inc (DOOO)
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Upturn Advisory Summary
10/24/2025: DOOO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $70.5
1 Year Target Price $70.5
| 5 | Strong Buy |
| 6 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.78% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.92B USD | Price to earnings Ratio 34.67 | 1Y Target Price 70.5 |
Price to earnings Ratio 34.67 | 1Y Target Price 70.5 | ||
Volume (30-day avg) 19 | Beta 1.12 | 52 Weeks Range 31.59 - 68.45 | Updated Date 10/25/2025 |
52 Weeks Range 31.59 - 68.45 | Updated Date 10/25/2025 | ||
Dividends yield (FY) 1.28% | Basic EPS (TTM) 1.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.49% | Operating Margin (TTM) 4.78% |
Management Effectiveness
Return on Assets (TTM) 4.87% | Return on Equity (TTM) 37.47% |
Valuation
Trailing PE 34.67 | Forward PE 13.21 | Enterprise Value 6835921631 | Price to Sales(TTM) 0.63 |
Enterprise Value 6835921631 | Price to Sales(TTM) 0.63 | ||
Enterprise Value to Revenue 1.23 | Enterprise Value to EBITDA 11.19 | Shares Outstanding 36110351 | Shares Floating 33397495 |
Shares Outstanding 36110351 | Shares Floating 33397495 | ||
Percent Insiders 2.93 | Percent Institutions 91.87 |
Upturn AI SWOT
BRP Inc
Company Overview
History and Background
BRP Inc. (Bombardier Recreational Products) was founded in 2003, as a spin-off from Bombardier Inc. Historically rooted in snowmobile manufacturing dating back to 1937, BRP has evolved into a global leader in powersports vehicles and propulsion systems. Key milestones include the introduction of Sea-Doo personal watercraft in 1968 and Can-Am ATVs in 1998.
Core Business Areas
- Powersports: Designs, develops, manufactures, distributes, and markets snowmobiles, all-terrain vehicles (ATVs), side-by-side vehicles (SSVs), personal watercraft (PWC), and three-wheeled vehicles.
- Marine: Designs, develops, manufactures, distributes, and markets boats and marine propulsion systems and pontoon boats.
- Powersports Parts, Accessories & Clothing (PAC): Offers a range of aftermarket parts, accessories, and riding gear.
- Rotax Engines: Develops and manufactures engines for BRP products and other applications.
Leadership and Structure
Josu00e9 Boisjoli is the President and CEO of BRP Inc. The company operates with a functional organizational structure, with distinct divisions for each of its major product lines.
Top Products and Market Share
Key Offerings
- Ski-Doo Snowmobiles: Ski-Doo is the leading snowmobile brand globally. BRP holds a significant market share in the snowmobile market. Polaris and Arctic Cat are major competitors.
- Sea-Doo Personal Watercraft: Sea-Doo is a leading personal watercraft brand. BRP maintains a strong market position. Yamaha and Kawasaki are key competitors.
- Can-Am ATVs and SSVs: Can-Am offers a range of ATVs and SSVs known for their performance and innovation. Polaris and Honda are major competitors.
- Manitou Pontoon Boats: Manitou is a premium pontoon boat manufacturer. BRP acquired it and has expanded it's marine market. Competitors include Tracker Marine and Bennington.
Market Dynamics
Industry Overview
The powersports industry is driven by consumer spending, outdoor recreation trends, and technological advancements. The marine industry is influenced by economic conditions, consumer confidence, and boating participation rates.
Positioning
BRP is positioned as a leader in the powersports and marine industries, focusing on innovation, performance, and premium product offerings. Its competitive advantages include a strong brand portfolio, a global distribution network, and a commitment to research and development.
Total Addressable Market (TAM)
The global powersports market is estimated at $30+ billion. BRP is well-positioned to capture a significant share of this market due to its diverse product portfolio and strong brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation and technological leadership
- Diversified product offerings
- High brand recognition
Weaknesses
- Seasonality of some products (e.g., snowmobiles)
- Exposure to economic cycles
- Dependence on raw material prices
- Supply chain vulnerabilities
Opportunities
- Expansion into new geographic markets
- Development of electric and hybrid vehicles
- Growth in aftermarket parts and accessories
- Strategic acquisitions and partnerships
Threats
- Increased competition
- Changing consumer preferences
- Environmental regulations
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PII
- HSGX
- YAMHF
Competitive Landscape
BRP's advantages include its diverse product portfolio, strong brand reputation, and innovative technology. Disadvantages could include higher price points compared to some competitors and exposure to economic cycles.
Major Acquisitions
Telwater
- Year: 2019
- Acquisition Price (USD millions): 54
- Strategic Rationale: Expanded BRP's presence in the aluminum boat market in Australia and globally.
Alumacraft Boat Co
- Year: 2018
- Acquisition Price (USD millions): 77.4
- Strategic Rationale: Expanded BRP's presence in the aluminum fishing boat market in North America.
Growth Trajectory and Initiatives
Historical Growth: BRP has demonstrated strong growth in recent years, driven by new product launches, market share gains, and strategic acquisitions.
Future Projections: Future growth projections depend on market conditions and company performance. Analyst estimates suggest continued growth in revenue and earnings.
Recent Initiatives: Recent initiatives include investments in electric vehicle technology, expansion of the marine business, and strategic partnerships to enhance its product offerings.
Summary
BRP Inc. is a strong player in the powersports and marine industries due to its diverse product portfolio and innovation. Its strong brand reputation and global distribution are also working well. The company needs to watch out for economic downturns and competition in these markets. Investments in electric vehicles and strategic acquisitions should further bolster its future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is based on available information and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BRP Inc
Exchange NASDAQ | Headquaters Valcourt, QC, Canada | ||
IPO Launch date 2013-07-16 | President, CEO & Chairman Mr. Jose Boisjoli | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 16500 | Website https://www.brp.com |
Full time employees 16500 | Website https://www.brp.com | ||
BRP Inc., together with its subsidiaries, designs, develops, manufactures, and sells powersports vehicles and marine products in the Mexico, Canada, Austria, the United States, Finland, Australia, and Germany. The Powersports segment offers year-round products, such as all-terrain vehicles, side-by-side vehicles, and three-wheeled and two vehicles; seasonal products, including snowmobiles, personal watercraft, and pontoons; and OEM engines, which includes parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services. The Marine segment includes boats, pontoons, outboard engines and related PA&A, and other services. It offers its products under SKI-DOO, LYNX, CAN-AM, SEA-DOO, ALUMACRAFT, MANITOU, QUINTREX, ROTAX brands. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
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