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Planet Labs PBC (PL)
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Upturn Advisory Summary
12/05/2025: PL (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $14.55
1 Year Target Price $14.55
| 7 | Strong Buy |
| 2 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 145.15% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.93B USD | Price to earnings Ratio - | 1Y Target Price 14.55 |
Price to earnings Ratio - | 1Y Target Price 14.55 | ||
Volume (30-day avg) 11 | Beta 2.01 | 52 Weeks Range 2.79 - 16.78 | Updated Date 12/7/2025 |
52 Weeks Range 2.79 - 16.78 | Updated Date 12/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-15 | When - | Estimate -0.0324 | Actual - |
Profitability
Profit Margin -34.46% | Operating Margin (TTM) -24.47% |
Management Effectiveness
Return on Assets (TTM) -7.36% | Return on Equity (TTM) -19.9% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 3678181748 | Price to Sales(TTM) 14.98 |
Enterprise Value 3678181748 | Price to Sales(TTM) 14.98 | ||
Enterprise Value to Revenue 14.01 | Enterprise Value to EBITDA -6.73 | Shares Outstanding 286765417 | Shares Floating 250843316 |
Shares Outstanding 286765417 | Shares Floating 250843316 | ||
Percent Insiders 3.27 | Percent Institutions 76.89 |
Upturn AI SWOT
Planet Labs PBC
Company Overview
History and Background
Planet Labs PBC was founded in 2010 by former NASA scientists. The company designs and operates a large constellation of Earth-imaging satellites, providing daily, global imagery and insights.
Core Business Areas
- Data Subscription: Provides access to Planet's satellite imagery and data analytics platform for government, commercial, and non-profit users.
- Analytic Feeds: Delivers insights and actionable intelligence derived from Planet's imagery, such as change detection and object identification.
- Services: Planet offers custom services including implementation support, training, and consulting to help customers integrate and leverage Planet's data.
Leadership and Structure
Planet Labs PBC is led by CEO, Carl Bass. The company has a typical corporate structure with departments focused on engineering, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Market Share: Estimated ~25-30% of commercial high-frequency EO data market.
- PlanetScope: A constellation of over 120 Dove satellites, providing daily, global imagery at approximately 3-meter resolution. The total number of unique PlanetScope pixels delivered to customers exceeded 100 trillion in 2023. Competitors include Maxar, Airbus, and BlackSky.
- Market Share: Estimated ~5-10% of commercial high-resolution EO data market.
- SkySat: A constellation of high-resolution satellites providing imagery at up to 50cm resolution. This provides higher quality images to analyze. Competitors include Maxar and Airbus.
- Market Share: Fragmented market with no clear leader.
- Planet Basemaps: Seamless, analysis-ready mosaics of satellite imagery, updated frequently to provide a current view of the world. Competitors are Google Earth Engine and Esri.
Market Dynamics
Industry Overview
The Earth observation (EO) market is growing rapidly, driven by increasing demand for geospatial data and analytics. Key sectors include agriculture, government, mapping, and disaster response.
Positioning
Planet Labs PBC is a leader in the EO market, differentiated by its high-frequency, global coverage and advanced data analytics platform.
Total Addressable Market (TAM)
The TAM for EO data and services is estimated to be over $40 billion by 2030. Planet is well-positioned to capture a significant share with its global coverage and data platform.
Upturn SWOT Analysis
Strengths
- Large satellite constellation
- Daily, global imagery
- Advanced data analytics platform
- Strong brand recognition
- Early mover advantage
Weaknesses
- High operating costs
- Dependence on satellite performance
- Profitability challenges
- Competition from larger players
- Customer churn
Opportunities
- Growing demand for geospatial data
- Expansion into new markets (e.g., insurance, finance)
- Development of new data analytics products
- Partnerships with other technology companies
- Government contracts
Threats
- Competition from other satellite operators
- Technological obsolescence
- Geopolitical risks
- Economic downturn
- Regulatory changes
Competitors and Market Share
Key Competitors
- MAXR
- AIR
- BLSK
Competitive Landscape
Planet Labs PBC has a competitive advantage in terms of its global coverage and data analytics platform, but faces competition from larger companies with more resources.
Major Acquisitions
Vricon
- Year: 2020
- Acquisition Price (USD millions): 114
- Strategic Rationale: Acquisition of Vricon enhanced Planet's 3D mapping capabilities and expanded its product offerings.
Growth Trajectory and Initiatives
Historical Growth: Planet Labs PBC has experienced rapid revenue growth in recent years, driven by increasing demand for its data and analytics products.
Future Projections: Analysts project continued revenue growth for Planet Labs PBC, driven by expansion into new markets and the development of new products.
Recent Initiatives: Recent initiatives include partnerships with major cloud providers, expansion of its satellite constellation, and development of new data analytics tools.
Summary
Planet Labs PBC is a leader in Earth observation, boasting an expansive satellite network and innovative data analytics. While experiencing robust revenue growth, profitability remains a challenge. The company must navigate increasing competition and high operational costs while capitalizing on the expanding geospatial data market to secure long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Planet Labs PBC Investor Relations
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Planet Labs PBC
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1990-03-26 | Co-Founder, CEO & Chairman of the Board Dr. William Spencer Marshall | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 810 | Website https://www.planet.com |
Full time employees 810 | Website https://www.planet.com | ||
Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform the United States and internationally. The company's platform offers planet monitoring, tasking, archive, apps, application programming interfaces (APIs), basemaps, and fusion, as well as analytic feeds and planetary variables. It also provides Tanager, a hyperspectral imaging satellite that delivers full-spectrum imagery across the visible and shortwave infrared regions; and Earth Observation platform, which enables customers and partners to access, analyze, and act on its proprietary data catalog by discovering relevant data layers, extracting useful information, and delivering insights through custom-build solutions or GIS workflows through APIs and browser-based applications. It serves agriculture, mapping, energy, forestry, finance, and insurance companies, as well as government agencies. Planet Labs PBC was founded in 2010 and is headquartered in San Francisco, California.
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