Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
Planet Labs PBC (PL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: PL (3-star) is a STRONG-BUY. BUY since 65 days. Profits (80.70%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $7.16
1 Year Target Price $7.16
| 7 | Strong Buy |
| 2 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 36.49% | Avg. Invested days 23 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.15B USD | Price to earnings Ratio - | 1Y Target Price 7.16 |
Price to earnings Ratio - | 1Y Target Price 7.16 | ||
Volume (30-day avg) 11 | Beta 1.81 | 52 Weeks Range 1.76 - 7.72 | Updated Date 08/29/2025 |
52 Weeks Range 1.76 - 7.72 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -42.58% | Operating Margin (TTM) -34.34% |
Management Effectiveness
Return on Assets (TTM) -8.52% | Return on Equity (TTM) -22.54% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1981264005 | Price to Sales(TTM) 8.59 |
Enterprise Value 1981264005 | Price to Sales(TTM) 8.59 | ||
Enterprise Value to Revenue 7.76 | Enterprise Value to EBITDA -6.73 | Shares Outstanding 282272992 | Shares Floating 241382339 |
Shares Outstanding 282272992 | Shares Floating 241382339 | ||
Percent Insiders 3.96 | Percent Institutions 62.44 |
Upturn AI SWOT
Planet Labs PBC
Company Overview
History and Background
Planet Labs PBC, founded in 2010, designs, builds, and operates the largest constellation of Earth-imaging satellites. It was founded by former NASA scientists. Its initial goal was to image the entire Earth every day.
Core Business Areas
- Data Services: Provides subscription-based access to satellite imagery and data analytics for various applications, including agriculture, mapping, and government intelligence.
- Software and Analytics: Offers software tools and analytics platforms that allow customers to process and analyze satellite imagery, derive insights, and make data-driven decisions.
Leadership and Structure
Planet Labs PBC is led by CEO Carl Bass. The organizational structure is based on functional areas such as Engineering, Sales, and Marketing, and Product.
Top Products and Market Share
Key Offerings
- Market Share (%): 25
- PlanetScope: PlanetScope provides daily, global imagery at approximately 3-meter resolution. Competitors include Maxar Technologies (MAXR) and Airbus.
- SkySat: SkySat provides high-resolution imagery up to 50cm resolution. Competitors include Maxar Technologies (MAXR) and BlackSky Technology (BKSY).
- Planet Basemaps: Planet Basemaps provides cloud-free, analysis-ready mosaics. Competitors include Google Earth Engine and Esri.
Market Dynamics
Industry Overview
The Earth observation market is growing rapidly, driven by increasing demand for geospatial data and analytics across various sectors.
Positioning
Planet Labs PBC is a leading provider of daily, global satellite imagery, differentiating itself through its large constellation and rapid revisit rates.
Total Addressable Market (TAM)
The total addressable market is estimated to be worth billions of dollars. Planet Labs PBC is positioned to capture a significant share of this market through its diverse product offerings and global coverage.
Upturn SWOT Analysis
Strengths
- Large Satellite Constellation
- Daily Global Coverage
- Advanced Data Analytics Platform
- Strong Customer Base
Weaknesses
- High Capital Expenditure
- Dependence on Launch Providers
- Intense Competition
- Path to Profitability
Opportunities
- Expanding into New Markets
- Developing New Applications
- Forming Strategic Partnerships
- Government contracts and global security
Threats
- Technological Obsolescence
- Geopolitical Risks
- Data Security Breaches
- Economic downturns
Competitors and Market Share
Key Competitors
- MAXR
- BKSY
- RDW
Competitive Landscape
Planet Labs PBC has a competitive advantage in daily, global coverage, but faces competition from companies with higher-resolution imagery and established government relationships.
Major Acquisitions
Vricon
- Year: 2020
- Acquisition Price (USD millions): 113
- Strategic Rationale: Vricon provided advanced 3D geospatial data and analytics, enhancing Planet's capabilities and expanding its market reach.
Growth Trajectory and Initiatives
Historical Growth: Planet Labs PBC has experienced rapid revenue growth in recent years, driven by increasing demand for its products and services.
Future Projections: Analysts expect Planet Labs PBC to continue growing at a rapid pace in the coming years, driven by increasing adoption of Earth observation data.
Recent Initiatives: Recent initiatives include expanding into new markets, developing new applications, and forming strategic partnerships.
Summary
Planet Labs is positioned well within a growing Earth observation market. Its vast satellite constellation and daily imaging capability set it apart, but high capital expenditures and continued losses are concerns. Expanding into new markets and strategic partnerships offer growth opportunities. Competition remains intense, requiring continuous innovation and market adaptation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Planet Labs PBC
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1990-03-26 | Co-Founder, CEO & Chairman of the Board Dr. William Spencer Marshall | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 810 | Website https://www.planet.com |
Full time employees 810 | Website https://www.planet.com | ||
Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform the United States and internationally. The company's platform offers planet monitoring, tasking, archive, apps, application programming interfaces (APIs), basemaps, and fusion, as well as analytic feeds and planetary variables. It also provides Tanager, a hyperspectral imaging satellite that delivers full-spectrum imagery across the visible and shortwave infrared regions; and Earth Observation platform, which enables customers and partners to access, analyze, and act on its proprietary data catalog by discovering relevant data layers, extracting useful information, and delivering insights through custom-build solutions or GIS workflows through APIs and browser-based applications. It serves agriculture, mapping, energy, forestry, finance, and insurance companies, as well as government agencies. Planet Labs PBC was founded in 2010 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.