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PL
Upturn stock ratingUpturn stock rating

Planet Labs PBC (PL)

Upturn stock ratingUpturn stock rating
$7.21
Last Close (24-hour delay)
Profit since last BUY80.7%
upturn advisory
Strong Buy
BUY since 65 days
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Upturn Advisory Summary

08/28/2025: PL (3-star) is a STRONG-BUY. BUY since 65 days. Profits (80.70%). Updated daily EoD!

Upturn Star Rating

rating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

11 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $7.16

1 Year Target Price $7.16

Analysts Price Target For last 52 week
$7.16 Target price
52w Low $1.76
Current$7.21
52w High $7.72

Analysis of Past Performance

Type Stock
Historic Profit 36.49%
Avg. Invested days 23
Today’s Advisory Strong Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.15B USD
Price to earnings Ratio -
1Y Target Price 7.16
Price to earnings Ratio -
1Y Target Price 7.16
Volume (30-day avg) 11
Beta 1.81
52 Weeks Range 1.76 - 7.72
Updated Date 08/29/2025
52 Weeks Range 1.76 - 7.72
Updated Date 08/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.36

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -42.58%
Operating Margin (TTM) -34.34%

Management Effectiveness

Return on Assets (TTM) -8.52%
Return on Equity (TTM) -22.54%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 1981264005
Price to Sales(TTM) 8.59
Enterprise Value 1981264005
Price to Sales(TTM) 8.59
Enterprise Value to Revenue 7.76
Enterprise Value to EBITDA -6.73
Shares Outstanding 282272992
Shares Floating 241382339
Shares Outstanding 282272992
Shares Floating 241382339
Percent Insiders 3.96
Percent Institutions 62.44

ai summary icon Upturn AI SWOT

Planet Labs PBC

stock logo

Company Overview

overview logo History and Background

Planet Labs PBC, founded in 2010, designs, builds, and operates the largest constellation of Earth-imaging satellites. It was founded by former NASA scientists. Its initial goal was to image the entire Earth every day.

business area logo Core Business Areas

  • Data Services: Provides subscription-based access to satellite imagery and data analytics for various applications, including agriculture, mapping, and government intelligence.
  • Software and Analytics: Offers software tools and analytics platforms that allow customers to process and analyze satellite imagery, derive insights, and make data-driven decisions.

leadership logo Leadership and Structure

Planet Labs PBC is led by CEO Carl Bass. The organizational structure is based on functional areas such as Engineering, Sales, and Marketing, and Product.

Top Products and Market Share

overview logo Key Offerings

  • Market Share (%): 25
  • PlanetScope: PlanetScope provides daily, global imagery at approximately 3-meter resolution. Competitors include Maxar Technologies (MAXR) and Airbus.
  • SkySat: SkySat provides high-resolution imagery up to 50cm resolution. Competitors include Maxar Technologies (MAXR) and BlackSky Technology (BKSY).
  • Planet Basemaps: Planet Basemaps provides cloud-free, analysis-ready mosaics. Competitors include Google Earth Engine and Esri.

Market Dynamics

industry overview logo Industry Overview

The Earth observation market is growing rapidly, driven by increasing demand for geospatial data and analytics across various sectors.

Positioning

Planet Labs PBC is a leading provider of daily, global satellite imagery, differentiating itself through its large constellation and rapid revisit rates.

Total Addressable Market (TAM)

The total addressable market is estimated to be worth billions of dollars. Planet Labs PBC is positioned to capture a significant share of this market through its diverse product offerings and global coverage.

Upturn SWOT Analysis

Strengths

  • Large Satellite Constellation
  • Daily Global Coverage
  • Advanced Data Analytics Platform
  • Strong Customer Base

Weaknesses

  • High Capital Expenditure
  • Dependence on Launch Providers
  • Intense Competition
  • Path to Profitability

Opportunities

  • Expanding into New Markets
  • Developing New Applications
  • Forming Strategic Partnerships
  • Government contracts and global security

Threats

  • Technological Obsolescence
  • Geopolitical Risks
  • Data Security Breaches
  • Economic downturns

Competitors and Market Share

competitor logo Key Competitors

  • MAXR
  • BKSY
  • RDW

Competitive Landscape

Planet Labs PBC has a competitive advantage in daily, global coverage, but faces competition from companies with higher-resolution imagery and established government relationships.

Major Acquisitions

Vricon

  • Year: 2020
  • Acquisition Price (USD millions): 113
  • Strategic Rationale: Vricon provided advanced 3D geospatial data and analytics, enhancing Planet's capabilities and expanding its market reach.

Growth Trajectory and Initiatives

Historical Growth: Planet Labs PBC has experienced rapid revenue growth in recent years, driven by increasing demand for its products and services.

Future Projections: Analysts expect Planet Labs PBC to continue growing at a rapid pace in the coming years, driven by increasing adoption of Earth observation data.

Recent Initiatives: Recent initiatives include expanding into new markets, developing new applications, and forming strategic partnerships.

Summary

Planet Labs is positioned well within a growing Earth observation market. Its vast satellite constellation and daily imaging capability set it apart, but high capital expenditures and continued losses are concerns. Expanding into new markets and strategic partnerships offer growth opportunities. Competition remains intense, requiring continuous innovation and market adaptation.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Analyst Reports
  • Industry Publications

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Planet Labs PBC

Exchange NYSE
Headquaters San Francisco, CA, United States
IPO Launch date 1990-03-26
Co-Founder, CEO & Chairman of the Board Dr. William Spencer Marshall
Sector Industrials
Industry Aerospace & Defense
Full time employees 810
Full time employees 810

Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform the United States and internationally. The company's platform offers planet monitoring, tasking, archive, apps, application programming interfaces (APIs), basemaps, and fusion, as well as analytic feeds and planetary variables. It also provides Tanager, a hyperspectral imaging satellite that delivers full-spectrum imagery across the visible and shortwave infrared regions; and Earth Observation platform, which enables customers and partners to access, analyze, and act on its proprietary data catalog by discovering relevant data layers, extracting useful information, and delivering insights through custom-build solutions or GIS workflows through APIs and browser-based applications. It serves agriculture, mapping, energy, forestry, finance, and insurance companies, as well as government agencies. Planet Labs PBC was founded in 2010 and is headquartered in San Francisco, California.