Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
Planet Labs PBC (PL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/27/2025: PL (3-star) is a STRONG-BUY. BUY since 22 days. Profits (52.13%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
11 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Year Target Price $6.27
Year Target Price $6.27
| 7 | Strong Buy |
| 2 | Buy |
| 2 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.91% | Avg. Invested days 18 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.84B USD | Price to earnings Ratio - | 1Y Target Price 6.56 |
Price to earnings Ratio - | 1Y Target Price 6.56 | ||
Volume (30-day avg) - | Beta 1.61 | 52 Weeks Range 1.73 - 6.71 | Updated Date 06/29/2025 |
52 Weeks Range 1.73 - 6.71 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.36 |
Earnings Date
Report Date 2025-06-04 | When After Market | Estimate -0.0327 | Actual -0.0421 |
Profitability
Profit Margin -42.58% | Operating Margin (TTM) -34.34% |
Management Effectiveness
Return on Assets (TTM) -8.52% | Return on Equity (TTM) -22.54% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1635352745 | Price to Sales(TTM) 7.36 |
Enterprise Value 1635352745 | Price to Sales(TTM) 7.36 | ||
Enterprise Value to Revenue 6.54 | Enterprise Value to EBITDA -6.73 | Shares Outstanding 282272992 | Shares Floating 224247595 |
Shares Outstanding 282272992 | Shares Floating 224247595 | ||
Percent Insiders 3.95 | Percent Institutions 58.46 |
Analyst Ratings
Rating 4.45 | Target Price 6.27 | Buy 2 | Strong Buy 7 |
Buy 2 | Strong Buy 7 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Planet Labs PBC
Company Overview
History and Background
Planet Labs PBC was founded in 2010 by former NASA scientists. Initially named Cosmogia, Inc. and later Planet Labs, it aims to image the entire Earth daily using a constellation of small satellites. It went public via SPAC merger in 2021.
Core Business Areas
- Data Services: Provides subscription-based access to Planet's satellite imagery and analytics.
- Analytics: Offers tools and services for analyzing satellite imagery, including change detection, object identification, and predictive modeling.
- Platform: Provides access to Planet's data and tools through a cloud-based platform.
Leadership and Structure
The CEO is currently Joseph Fonzetti. The company has a typical corporate structure with departments like engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Planet Basemaps: Geospatial imagery and analytics delivered on a subscription basis with large area coverage across the world.
- PlanetScope: A constellation of approximately 120 satellites capturing medium-resolution imagery of the entire Earth daily. Competitors include Maxar Technologies and Airbus. Market share data is difficult to ascertain precisely but Planet claims to image the whole earth daily
- SkySat: A constellation of high-resolution satellites providing detailed imagery. Competitors include Maxar Technologies. Market share data is difficult to ascertain precisely.
Market Dynamics
Industry Overview
The Earth observation market is growing rapidly, driven by increasing demand for geospatial data and analytics across various sectors, including agriculture, defense, and infrastructure.
Positioning
Planet Labs PBC is positioned as a leading provider of daily, global satellite imagery. Its competitive advantage lies in its large constellation of satellites and its ability to provide frequent, high-quality data.
Total Addressable Market (TAM)
The TAM is estimated to be billions of dollars annually. Planet Labs PBC is positioned to capture a significant share of this market through its data and analytics offerings.
Upturn SWOT Analysis
Strengths
- Large satellite constellation
- Daily global coverage
- Advanced analytics capabilities
- Subscription-based revenue model
Weaknesses
- Relatively high cost of data
- Dependence on satellite infrastructure
- Competition from larger, more established players
Opportunities
- Expansion into new markets (e.g., insurance, finance)
- Development of new analytics products
- Partnerships with other technology companies
- Growing demand for geospatial data
Threats
- Competition from other satellite imagery providers
- Technological obsolescence
- Geopolitical risks
- Regulatory changes
Competitors and Market Share
Key Competitors
- MAXR
- LMT
- AIR.PA
Competitive Landscape
Planet Labs PBC competes with larger, more established players. Planet Labs' advantage stems from frequency and global coverage. Competitors like Maxar offer higher resolution in select areas.
Major Acquisitions
Boundless Spatial
- Year: 2019
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanded Planet's geospatial expertise and capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth will be based on financial reports analysis.
Future Projections: Future projections will be based on financial reports and analyst consensus.
Recent Initiatives: Recent initiatives include new partnerships, product launches, and investments in satellite technology.
Summary
Planet Labs provides unique daily global imagery providing many opportunities in many industries. Their subscription based business model should provide a strong revenue stream. They compete with bigger players like Maxar but their daily global coverage gives them an advantage. Keeping up with the competition in new tech and partnerships is a key focus.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Financial reports
- Analyst reports
- Industry publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Planet Labs PBC
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1990-03-26 | Co-Founder, CEO & Chairman of the Board Dr. William Spencer Marshall | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 810 | Website https://www.planet.com |
Full time employees 810 | Website https://www.planet.com | ||
Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform the United States and internationally. The company's platform offers planet monitoring, tasking, archive, apps, application programming interfaces (APIs), basemaps, and fusion, as well as analytic feeds and planetary variables. It also provides Tanager, a hyperspectral imaging satellite that delivers full-spectrum imagery across the visible and shortwave infrared regions; and Earth Observation platform, which enables customers and partners to access, analyze, and act on its proprietary data catalog by discovering relevant data layers, extracting useful information, and delivering insights through custom-build solutions or GIS workflows through APIs and browser-based applications. It serves agriculture, mapping, energy, forestry, finance, and insurance companies, as well as government agencies. Planet Labs PBC was founded in 2010 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.