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Upturn AI SWOT - About
Planet Labs PBC (PL)
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Upturn Advisory Summary
10/17/2025: PL (4-star) is a STRONG-BUY. BUY since 100 days. Simulated Profits (228.57%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $13.3
1 Year Target Price $13.3
| 7 | Strong Buy |
| 2 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 148.18% | Avg. Invested days 27 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.04B USD | Price to earnings Ratio - | 1Y Target Price 13.3 |
Price to earnings Ratio - | 1Y Target Price 13.3 | ||
Volume (30-day avg) 11 | Beta 2 | 52 Weeks Range 2.19 - 16.78 | Updated Date 10/19/2025 |
52 Weeks Range 2.19 - 16.78 | Updated Date 10/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -34.46% | Operating Margin (TTM) -24.47% |
Management Effectiveness
Return on Assets (TTM) -7.36% | Return on Equity (TTM) -19.9% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 4318661594 | Price to Sales(TTM) 15.38 |
Enterprise Value 4318661594 | Price to Sales(TTM) 15.38 | ||
Enterprise Value to Revenue 16.45 | Enterprise Value to EBITDA -6.73 | Shares Outstanding 286765417 | Shares Floating 250843316 |
Shares Outstanding 286765417 | Shares Floating 250843316 | ||
Percent Insiders 3.26 | Percent Institutions 61.98 |
Upturn AI SWOT
Planet Labs PBC
Company Overview
History and Background
Planet Labs PBC was founded in 2010 by former NASA scientists with the mission to image the entire Earth every day. They launched their first Dove satellites in 2013 and went public via SPAC in 2021.
Core Business Areas
- Data Services: Provides subscription-based access to a vast archive of satellite imagery and analytics, offering insights into global change and trends.
- Software & Analytics: Offers tools and platforms for processing, analyzing, and visualizing satellite data, enabling customers to extract valuable information.
- Professional Services: Offers consulting, training, and custom solutions to help clients integrate Planet's data into their workflows and applications.
Leadership and Structure
Planet Labs is led by CEO and Co-Founder Will Marshall. The company has a typical corporate structure with departments for engineering, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- PlanetScope: Daily, global imagery from a constellation of over 120 Dove satellites. This product generates a significant portion of Planet's revenue. Competitors include Maxar, Airbus, and BlackSky. Market share is difficult to pin point given proprietary information.
- SkySat: High-resolution imagery from a constellation of satellites offering detailed views of specific locations. Competitors include Maxar and Airbus. Market share is difficult to pin point given proprietary information.
- Planet Basemap: A seamless, analysis-ready basemap derived from PlanetScope imagery. Competitors include Google Earth Engine and Esri. Market share is difficult to pin point given proprietary information.
Market Dynamics
Industry Overview
The Earth observation market is growing rapidly, driven by increasing demand for geospatial data and analytics across various industries including agriculture, government, and defense.
Positioning
Planet Labs is a leading provider of daily, global satellite imagery, differentiating itself through its unique constellation and data analytics capabilities.
Total Addressable Market (TAM)
The TAM for Earth observation data and analytics is estimated to be in the tens of billions of dollars. Planet Labs is positioned to capture a significant share of this market with its daily global coverage.
Upturn SWOT Analysis
Strengths
- Daily global imagery
- Large satellite constellation
- Advanced data analytics capabilities
- Established customer base
- Strong brand recognition
Weaknesses
- Relatively low resolution compared to some competitors
- Dependence on satellite operations
- History of losses
- High operating expenses
- Competition from larger, well-funded companies
Opportunities
- Expanding into new markets and applications
- Developing new data analytics products
- Partnering with other companies
- Increasing government contracts
- Leveraging AI and machine learning
Threats
- Competition from established players
- Technological advancements by competitors
- Geopolitical risks
- Economic downturn
- Regulatory changes
Competitors and Market Share
Key Competitors
- MAXR
- AIR.PA
- BKSY
Competitive Landscape
Planet Labs benefits from its daily global imaging capabilities and large satellite constellation, however, it faces competition from players with higher-resolution imagery and more established government relationships.
Major Acquisitions
Vricon
- Year: 2020
- Acquisition Price (USD millions): 115
- Strategic Rationale: Expanded Planet's capabilities in 3D mapping and analytics.
Growth Trajectory and Initiatives
Historical Growth: Planet Labs has experienced significant revenue growth in recent years.
Future Projections: Analysts project continued revenue growth for Planet Labs in the coming years, driven by increasing demand for Earth observation data.
Recent Initiatives: Recent initiatives include expanding partnerships, launching new satellites, and developing new data analytics products.
Summary
Planet Labs is a company with a promising future in the Earth observation market, due to its daily global imaging capabilities. The company has been aggressively growing by improving the data analytics capabilities. It is still losing money but has strong revenue growth. It faces competition from larger, more established companies which means it is an investment with risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Planet Labs PBC Investor Relations
- SEC Filings
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Planet Labs PBC
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1990-03-26 | Co-Founder, CEO & Chairman of the Board Dr. William Spencer Marshall | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 810 | Website https://www.planet.com |
Full time employees 810 | Website https://www.planet.com | ||
Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform the United States and internationally. The company's platform offers planet monitoring, tasking, archive, apps, application programming interfaces (APIs), basemaps, and fusion, as well as analytic feeds and planetary variables. It also provides Tanager, a hyperspectral imaging satellite that delivers full-spectrum imagery across the visible and shortwave infrared regions; and Earth Observation platform, which enables customers and partners to access, analyze, and act on its proprietary data catalog by discovering relevant data layers, extracting useful information, and delivering insights through custom-build solutions or GIS workflows through APIs and browser-based applications. It serves agriculture, mapping, energy, forestry, finance, and insurance companies, as well as government agencies. Planet Labs PBC was founded in 2010 and is headquartered in San Francisco, California.
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