Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
Planet Labs PBC (PL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/15/2025: PL (4-star) is a STRONG-BUY. BUY since 76 days. Simulated Profits (147.12%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $8.9
1 Year Target Price $8.9
| 7 | Strong Buy |
| 2 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 86.65% | Avg. Invested days 24 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.01B USD | Price to earnings Ratio - | 1Y Target Price 8.9 |
Price to earnings Ratio - | 1Y Target Price 8.9 | ||
Volume (30-day avg) 11 | Beta 1.82 | 52 Weeks Range 2.02 - 10.11 | Updated Date 09/14/2025 |
52 Weeks Range 2.02 - 10.11 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-08 | When - | Estimate -0.0489 | Actual -0.03 |
Profitability
Profit Margin -34.46% | Operating Margin (TTM) -24.47% |
Management Effectiveness
Return on Assets (TTM) -7.36% | Return on Equity (TTM) -19.9% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2757491969 | Price to Sales(TTM) 11.47 |
Enterprise Value 2757491969 | Price to Sales(TTM) 11.47 | ||
Enterprise Value to Revenue 10.51 | Enterprise Value to EBITDA -6.73 | Shares Outstanding 286764992 | Shares Floating 245873439 |
Shares Outstanding 286764992 | Shares Floating 245873439 | ||
Percent Insiders 3.9 | Percent Institutions 62.34 |
Upturn AI SWOT
Planet Labs PBC
Company Overview
History and Background
Planet Labs PBC was founded in 2010 by former NASA scientists. It designs and operates the largest fleet of Earth-imaging satellites, providing daily, global imagery and insights. Planet went public via SPAC in December 2021.
Core Business Areas
- Data Services: Provides imagery and data feeds to customers in agriculture, government, mapping, and other industries. These datasets are refreshed daily, giving customers up-to-date information.
- Analytics Services: Offers advanced analytics and insights derived from satellite imagery, enabling customers to monitor trends, detect changes, and make informed decisions.
- Platform Solutions: Integrates data into customer workflows and provide APIs.
Leadership and Structure
Planet Labs is led by CEO and co-founder, Will Marshall. The company has a standard corporate structure with functional departments like engineering, sales, marketing, and finance. Board members include experienced space and technology executives.
Top Products and Market Share
Key Offerings
- PlanetScope: A constellation of approximately 120+ Dove satellites that capture daily imagery of the entire Earth's landmass at 3-5 meter resolution. This is a foundational product. Competitors include Maxar, Airbus, and other commercial satellite providers. Specific market share data for this product is hard to isolate but Planet's business is growing fast. This accounts for the majority of Planet's revenue.
- SkySat: A constellation of high-resolution satellites providing sub-meter resolution imagery. This is used for more detailed monitoring and analysis. Competitors include Maxar's WorldView satellites and Airbus's Plu00e9iades Neo constellation. Revenue from SkySat is smaller but with a high pricepoint.
- Planet Basemaps: A product that provides analytics and insights derived from satellite imagery, enabling customers to monitor trends, detect changes, and make informed decisions. Competitors include Google Earth Engine and ESRI. Revenue is growing.
Market Dynamics
Industry Overview
The Earth observation market is growing rapidly, driven by increasing demand for geospatial data and analytics across various industries. Key trends include the use of artificial intelligence and machine learning to process imagery and extract insights.
Positioning
Planet Labs is positioned as a leader in the daily, global imagery market with a unique constellation of satellites and a strong focus on data and analytics. The company's competitive advantage lies in its ability to provide frequent, high-quality data at scale.
Total Addressable Market (TAM)
The total addressable market (TAM) for Earth observation data and services is estimated to be in the tens of billions of dollars. Planet Labs PBC is well-positioned to capture a significant share of this market due to its daily global coverage and analytics capabilities.
Upturn SWOT Analysis
Strengths
- Daily global imagery coverage
- Large satellite constellation
- Integrated data and analytics platform
- Strong customer base
- Experienced management team
Weaknesses
- Relatively high operating costs
- Dependence on government contracts
- Profitability not yet achieved
- Competition from larger, more established players
Opportunities
- Expanding into new markets and applications
- Developing new data and analytics products
- Leveraging AI and machine learning
- Forming strategic partnerships
- Increasing demand for geospatial data
Threats
- Competition from existing and new players
- Technological advancements that could render their satellites obsolete
- Economic downturn that could reduce demand for their products
- Regulatory changes that could impact their operations
- Geopolitical risks
Competitors and Market Share
Key Competitors
- MAXR
- AIR
- LMT
Competitive Landscape
Planet Labs PBC has a competitive advantage in the daily global imagery market. Maxar has advantages in high-resolution imagery and government contracts. Airbus (AIR) is a large established player with substantial resources.
Major Acquisitions
Vanderbilt AI
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanded AI capabilities. Terms not disclosed but it was a small acquisition.
Growth Trajectory and Initiatives
Historical Growth: Planet Labs PBC has experienced significant revenue growth in recent years, driven by increasing demand for its data and analytics products.
Future Projections: Analysts expect Planet Labs PBC to continue to grow rapidly in the coming years, driven by new product launches, expansion into new markets, and increasing demand for geospatial data. Free cash flow is expected to be positive by 2025.
Recent Initiatives: Recent initiatives include launching new satellite constellations, developing new data and analytics products, and forming strategic partnerships with key customers.
Summary
Planet Labs PBC is a leading provider of daily, global Earth imagery and insights. The company has a strong competitive position and a large addressable market. Planet is not yet profitable and continues to burn cash. Successfully managing costs will be critical for achieving profitability and long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Planet Labs PBC Investor Relations
- SEC Filings
- Analyst Reports
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may not be precise. Financial data is subject to change. Do your own research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Planet Labs PBC
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1990-03-26 | Co-Founder, CEO & Chairman of the Board Dr. William Spencer Marshall | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 810 | Website https://www.planet.com |
Full time employees 810 | Website https://www.planet.com | ||
Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform the United States and internationally. The company's platform offers planet monitoring, tasking, archive, apps, application programming interfaces (APIs), basemaps, and fusion, as well as analytic feeds and planetary variables. It also provides Tanager, a hyperspectral imaging satellite that delivers full-spectrum imagery across the visible and shortwave infrared regions; and Earth Observation platform, which enables customers and partners to access, analyze, and act on its proprietary data catalog by discovering relevant data layers, extracting useful information, and delivering insights through custom-build solutions or GIS workflows through APIs and browser-based applications. It serves agriculture, mapping, energy, forestry, finance, and insurance companies, as well as government agencies. Planet Labs PBC was founded in 2010 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.