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Alphabet Inc Class C (GOOG)



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Upturn Advisory Summary
07/14/2025: GOOG (4-star) is a STRONG-BUY. BUY since 34 days. Profits (7.92%). Updated daily EoD!
1 Year Target Price $199.62
1 Year Target Price $199.62
40 | Strong Buy |
16 | Buy |
12 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 53.54% | Avg. Invested days 79 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 2.19T USD | Price to earnings Ratio 20.24 | 1Y Target Price 199.62 |
Price to earnings Ratio 20.24 | 1Y Target Price 199.62 | ||
Volume (30-day avg) 68 | Beta 1.01 | 52 Weeks Range 142.49 - 208.21 | Updated Date 07/14/2025 |
52 Weeks Range 142.49 - 208.21 | Updated Date 07/14/2025 | ||
Dividends yield (FY) 0.47% | Basic EPS (TTM) 8.96 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-21 | When After Market | Estimate 2.16 | Actual - |
Profitability
Profit Margin 30.86% | Operating Margin (TTM) 33.92% |
Management Effectiveness
Return on Assets (TTM) 16.9% | Return on Equity (TTM) 34.79% |
Valuation
Trailing PE 20.24 | Forward PE 19.16 | Enterprise Value 2120910908818 | Price to Sales(TTM) 6.1 |
Enterprise Value 2120910908818 | Price to Sales(TTM) 6.1 | ||
Enterprise Value to Revenue 5.9 | Enterprise Value to EBITDA 14.15 | Shares Outstanding 5458999808 | Shares Floating 10875629700 |
Shares Outstanding 5458999808 | Shares Floating 10875629700 | ||
Percent Insiders 6.65 | Percent Institutions 61.39 |
Upturn AI SWOT
Alphabet Inc Class C

Company Overview
History and Background
Alphabet Inc. was created in 2015 as a restructuring of Google. It aims to make Google a subsidiary and allow for more independent management of its diverse ventures. Google was founded in 1998.
Core Business Areas
- Google Services: Includes products like Search, Ads, YouTube, Android, Chrome, Google Cloud, Maps, and Google Play. Primarily focuses on information, advertising, and operating systems.
- Google Cloud: Offers cloud computing services, including infrastructure as a service, platform as a service, and software as a service. Aimed at businesses of all sizes.
- Other Bets: Encompasses various ventures with long-term potential, such as Waymo (autonomous driving), Verily (life sciences), and Wing (drone delivery).
Leadership and Structure
Sundar Pichai serves as the CEO of both Google and Alphabet. The organizational structure consists of Google and various 'Other Bets', each managed semi-independently under the Alphabet umbrella.
Top Products and Market Share
Key Offerings
- Google Search: The dominant search engine globally, with a market share exceeding 80%. Revenue is primarily generated from advertising. Competitors include Microsoft (Bing), DuckDuckGo, and Yahoo!.
- YouTube: A leading video-sharing platform with over 2.5 billion monthly active users. Revenue comes from advertising and premium subscriptions. Competitors include TikTok, Meta (Instagram Reels), and Netflix.
- Android: The most widely used mobile operating system globally, powering billions of devices. Revenue is derived from Google Play Store sales and services. Competitors include Apple (iOS).
- Google Cloud Platform (GCP): GCP provides a wide array of cloud services, competing with AWS and Microsoft Azure. It's a smaller player but growing fast. Competitors include Amazon (AWS) and Microsoft (Azure)
Market Dynamics
Industry Overview
The technology industry is characterized by rapid innovation, intense competition, and evolving consumer preferences. Digital advertising, cloud computing, and artificial intelligence are key growth areas.
Positioning
Alphabet is a dominant player in internet search, online advertising, mobile operating systems, and video sharing. Its competitive advantages include its vast data resources, strong brand recognition, and innovative culture.
Total Addressable Market (TAM)
The total addressable market for Alphabet spans across various sectors, including digital advertising (estimated at hundreds of billions USD), cloud computing (hundreds of billions USD), and autonomous driving (potentially trillions USD). Alphabet is positioned to capture a significant share of these markets due to its diverse portfolio and technological leadership.
Upturn SWOT Analysis
Strengths
- Dominant market share in search and online advertising
- Strong brand recognition and customer loyalty
- Large cash reserves and financial stability
- Innovative culture and technological expertise
- Diverse portfolio of products and services
Weaknesses
- Dependence on advertising revenue
- Regulatory scrutiny and antitrust concerns
- High research and development costs
- Challenges in monetizing 'Other Bets'
- Privacy concerns regarding data collection
Opportunities
- Growth in cloud computing market
- Expansion in emerging markets
- Development of new technologies (AI, quantum computing)
- Strategic acquisitions and partnerships
- Increased demand for digital services
Threats
- Increased competition from other tech giants
- Changing consumer preferences and technological disruptions
- Economic downturn and reduced advertising spending
- Cybersecurity threats and data breaches
- Geopolitical risks and trade tensions
Competitors and Market Share
Key Competitors
- MSFT
- AMZN
- META
- AAPL
Competitive Landscape
Alphabet possesses significant advantages in search and advertising, while competitors like Microsoft and Amazon are strong in cloud computing. Apple is a major competitor in mobile devices and operating systems, and Meta competes in social media and digital advertising. The landscape is dynamic, with constant innovation and shifting market shares.
Major Acquisitions
Mandiant
- Year: 2022
- Acquisition Price (USD millions): 5400
- Strategic Rationale: Acquired Mandiant to enhance its cybersecurity capabilities and bolster its Google Cloud offerings.
Growth Trajectory and Initiatives
Historical Growth: Alphabet has experienced substantial growth over the past decade, driven by its dominance in search advertising, the rise of YouTube, and expansion into cloud computing.
Future Projections: Analysts predict continued growth for Alphabet, particularly in cloud computing and artificial intelligence. However, growth rates may moderate as the company matures.
Recent Initiatives: Recent initiatives include investments in AI research, expansion of Google Cloud infrastructure, and development of new hardware products.
Summary
Alphabet is a financially strong company with dominance in search and advertising. It is strategically expanding into cloud computing and artificial intelligence. Regulatory scrutiny and intense competition pose challenges, but its innovative culture and diverse portfolio position it for continued growth. Monetizing 'Other Bets' remains a key area to watch.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Alphabet Inc. Investor Relations
- SEC Filings
- Market Research Reports
- Industry News Publications
Disclaimers:
This analysis is based on publicly available information and general market knowledge. It is not financial advice, and investors should conduct their own research before making investment decisions. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alphabet Inc Class C
Exchange NASDAQ | Headquaters Mountain View, CA, United States | ||
IPO Launch date 2014-04-03 | CEO & Director Mr. Sundar Pichai | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 185719 | Website https://abc.xyz |
Full time employees 185719 | Website https://abc.xyz |
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers AI infrastructure, Vertex AI platform, cybersecurity, data and analytics, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

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