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Alphabet Inc Class C (GOOG)

Upturn stock ratingUpturn stock rating
$182.81
Last Close (24-hour delay)
Profit since last BUY7.92%
upturn advisory
Strong Buy
BUY since 34 days
  • BUY Advisory
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

07/14/2025: GOOG (4-star) is a STRONG-BUY. BUY since 34 days. Profits (7.92%). Updated daily EoD!

Upturn Star Rating

rating

Above Average Performance

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Number of Analysts

rating

68 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $199.62

1 Year Target Price $199.62

Analysts Price Target For last 52 week
$199.62 Target price
52w Low $142.49
Current$182.81
52w High $208.21

Analysis of Past Performance

Type Stock
Historic Profit 53.54%
Avg. Invested days 79
Today’s Advisory Strong Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 5.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/14/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 2.19T USD
Price to earnings Ratio 20.24
1Y Target Price 199.62
Price to earnings Ratio 20.24
1Y Target Price 199.62
Volume (30-day avg) 68
Beta 1.01
52 Weeks Range 142.49 - 208.21
Updated Date 07/14/2025
52 Weeks Range 142.49 - 208.21
Updated Date 07/14/2025
Dividends yield (FY) 0.47%
Basic EPS (TTM) 8.96

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-07-21
When After Market
Estimate 2.16
Actual -

Profitability

Profit Margin 30.86%
Operating Margin (TTM) 33.92%

Management Effectiveness

Return on Assets (TTM) 16.9%
Return on Equity (TTM) 34.79%

Valuation

Trailing PE 20.24
Forward PE 19.16
Enterprise Value 2120910908818
Price to Sales(TTM) 6.1
Enterprise Value 2120910908818
Price to Sales(TTM) 6.1
Enterprise Value to Revenue 5.9
Enterprise Value to EBITDA 14.15
Shares Outstanding 5458999808
Shares Floating 10875629700
Shares Outstanding 5458999808
Shares Floating 10875629700
Percent Insiders 6.65
Percent Institutions 61.39

ai summary icon Upturn AI SWOT

Alphabet Inc Class C

stock logo

Company Overview

overview logo History and Background

Alphabet Inc. was created in 2015 as a restructuring of Google. It aims to make Google a subsidiary and allow for more independent management of its diverse ventures. Google was founded in 1998.

business area logo Core Business Areas

  • Google Services: Includes products like Search, Ads, YouTube, Android, Chrome, Google Cloud, Maps, and Google Play. Primarily focuses on information, advertising, and operating systems.
  • Google Cloud: Offers cloud computing services, including infrastructure as a service, platform as a service, and software as a service. Aimed at businesses of all sizes.
  • Other Bets: Encompasses various ventures with long-term potential, such as Waymo (autonomous driving), Verily (life sciences), and Wing (drone delivery).

leadership logo Leadership and Structure

Sundar Pichai serves as the CEO of both Google and Alphabet. The organizational structure consists of Google and various 'Other Bets', each managed semi-independently under the Alphabet umbrella.

Top Products and Market Share

overview logo Key Offerings

  • Google Search: The dominant search engine globally, with a market share exceeding 80%. Revenue is primarily generated from advertising. Competitors include Microsoft (Bing), DuckDuckGo, and Yahoo!.
  • YouTube: A leading video-sharing platform with over 2.5 billion monthly active users. Revenue comes from advertising and premium subscriptions. Competitors include TikTok, Meta (Instagram Reels), and Netflix.
  • Android: The most widely used mobile operating system globally, powering billions of devices. Revenue is derived from Google Play Store sales and services. Competitors include Apple (iOS).
  • Google Cloud Platform (GCP): GCP provides a wide array of cloud services, competing with AWS and Microsoft Azure. It's a smaller player but growing fast. Competitors include Amazon (AWS) and Microsoft (Azure)

Market Dynamics

industry overview logo Industry Overview

The technology industry is characterized by rapid innovation, intense competition, and evolving consumer preferences. Digital advertising, cloud computing, and artificial intelligence are key growth areas.

Positioning

Alphabet is a dominant player in internet search, online advertising, mobile operating systems, and video sharing. Its competitive advantages include its vast data resources, strong brand recognition, and innovative culture.

Total Addressable Market (TAM)

The total addressable market for Alphabet spans across various sectors, including digital advertising (estimated at hundreds of billions USD), cloud computing (hundreds of billions USD), and autonomous driving (potentially trillions USD). Alphabet is positioned to capture a significant share of these markets due to its diverse portfolio and technological leadership.

Upturn SWOT Analysis

Strengths

  • Dominant market share in search and online advertising
  • Strong brand recognition and customer loyalty
  • Large cash reserves and financial stability
  • Innovative culture and technological expertise
  • Diverse portfolio of products and services

Weaknesses

  • Dependence on advertising revenue
  • Regulatory scrutiny and antitrust concerns
  • High research and development costs
  • Challenges in monetizing 'Other Bets'
  • Privacy concerns regarding data collection

Opportunities

  • Growth in cloud computing market
  • Expansion in emerging markets
  • Development of new technologies (AI, quantum computing)
  • Strategic acquisitions and partnerships
  • Increased demand for digital services

Threats

  • Increased competition from other tech giants
  • Changing consumer preferences and technological disruptions
  • Economic downturn and reduced advertising spending
  • Cybersecurity threats and data breaches
  • Geopolitical risks and trade tensions

Competitors and Market Share

competitor logo Key Competitors

  • MSFT
  • AMZN
  • META
  • AAPL

Competitive Landscape

Alphabet possesses significant advantages in search and advertising, while competitors like Microsoft and Amazon are strong in cloud computing. Apple is a major competitor in mobile devices and operating systems, and Meta competes in social media and digital advertising. The landscape is dynamic, with constant innovation and shifting market shares.

Major Acquisitions

Mandiant

  • Year: 2022
  • Acquisition Price (USD millions): 5400
  • Strategic Rationale: Acquired Mandiant to enhance its cybersecurity capabilities and bolster its Google Cloud offerings.

Growth Trajectory and Initiatives

Historical Growth: Alphabet has experienced substantial growth over the past decade, driven by its dominance in search advertising, the rise of YouTube, and expansion into cloud computing.

Future Projections: Analysts predict continued growth for Alphabet, particularly in cloud computing and artificial intelligence. However, growth rates may moderate as the company matures.

Recent Initiatives: Recent initiatives include investments in AI research, expansion of Google Cloud infrastructure, and development of new hardware products.

Summary

Alphabet is a financially strong company with dominance in search and advertising. It is strategically expanding into cloud computing and artificial intelligence. Regulatory scrutiny and intense competition pose challenges, but its innovative culture and diverse portfolio position it for continued growth. Monetizing 'Other Bets' remains a key area to watch.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Alphabet Inc. Investor Relations
  • SEC Filings
  • Market Research Reports
  • Industry News Publications

Disclaimers:

This analysis is based on publicly available information and general market knowledge. It is not financial advice, and investors should conduct their own research before making investment decisions. Market data and analyst estimates are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Alphabet Inc Class C

Exchange NASDAQ
Headquaters Mountain View, CA, United States
IPO Launch date 2014-04-03
CEO & Director Mr. Sundar Pichai
Sector Communication Services
Industry Internet Content & Information
Full time employees 185719
Full time employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers AI infrastructure, Vertex AI platform, cybersecurity, data and analytics, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.