Alphabet Inc Class C logo

Alphabet Inc Class C(GOOG)

Top Performer Top performer
upturn advisory logo
ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL
5-STAR RATING
PASS
LAST CLOSE
$341.08
09/25/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close

Advisory Performance History (Simulated)Advisory Performance History info

Upturn Advisory & Investor View for GOOG

09/25/2026: GOOG (5-star) is currently NOT-A-BUY. Pass it for now.

Alphabet Inc. is a leading global technology company, primarily known for its foundational search engine and vast digital advertising ecosystem. Its core business continues to generate significant cash flow, while its investments in cloud computing and artificial intelligence represent key growth opportunities. Key risks include intense competition in AI and cloud sectors, alongside persistent regulatory scrutiny regarding its market position. The company is well-suited for growth-oriented investors looking for exposure to the digital economy, though those seeking steady dividends may find it less attractive. Investors should monitor developments in AI integration and antitrust legal outcomes as primary indicators of long-term stability and competitive strength.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitAlphabet continues to demonstrate significant growth in its cloud and AI-focused business segments.
Momentum investorStrong fit while signal remains positiveStrong market sentiment regarding AI advancements keeps the stock attractive to momentum strategies.
Value investorMixed fitValuation fluctuates based on tech sector cycles, requiring careful entry points.
Dividend investorMixed fitThe dividend is new and modest, appealing more to growth-seeking investors than income-focused ones.
Low-risk investorMixed fitExposure to regulatory risks and market volatility keeps it in the medium-risk category.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityMedium / highTechnology sector sensitivity often leads to price swings.
Valuation riskMediumGrowth expectations are already priced into the shares.
Competition risk (AI competition)HighNew AI models threaten to disrupt the traditional search revenue model.
Business qualityStrongAlphabet possesses one of the strongest digital moats in the industry.
Dividend incomeLowThe dividend yield is not the primary driver of shareholder returns.
Execution riskMediumIntegrating complex AI across all products requires flawless execution.

Price Behavior

Rolling Over
PRICE PATH

Rolling Over

The price momentum is slowing down and beginning to turn downward.

Moderately Choppy
PRICE STABILITY

Moderately Choppy

The stock has experienced noticeable price swings while retaining some directional structure.

Analysis of Past Performance

Type Stock
Historic Profit 111.24%
Avg. Invested days 72
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 5.0
Stock Returns Performance Upturn Returns Performance icon 5.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 09/25/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
GOOG receives a 4-star rating, supported by solid unit economics, solid company fundamentals, solid quantitative characteristics, and strong analyst coverage. The rating is constrained by weak price momentum.

Company Fundamentals

★★★★★
GOOG has solid overall fundamentals (4 stars), with solid financial health, solid growth momentum, and solid ownership. In FY2025 versus FY2024, solid earnings growth (+32.0%) and strong cash generation (FCF margin 18.2%) are partially offset by very low insider ownership of 0.52%.

Financial Health Rating

★★★★★
GOOG's financial health is supported by strong cash strength, including free-cash-flow generation of $73.3B (18.2% of revenue). Operating efficiency is solid (4 stars), which helps explain the 4-star overall score.

Growth Momentum Score

★★★★★
Earnings growth is GOOG's strongest growth driver at +32.0% FY2025 versus FY2024 (solid, 4 stars). Revenue growth (+15.1%, solid) and free-cash-flow growth (+0.7%, moderate) are also constructive, though not equally high across every growth measure.

Ownership

★★★★★
Institutional ownership is 62.1% and approximately 196.8% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership is only 0.52%, which materially reduces the ownership score.

Top 5 Institutional Investors

BlackRock Inc 2.98%
Vanguard Capital Management, LLC 2.47%
State Street Corp 1.52%
JPMorgan Chase & Co 0.98%
Geode Capital Management, LLC 0.91%

Unit Economics (Per $1K Revenue)

★★★★★
GOOG generates approximately $597 of gross profit, $321 of operating income, and $182 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Strong margins, cash conversion, and capital efficiency support the rating.

Economic Dimensions

★★★★★
Effective Tax Rate: 16.78%

Quantitative Style Profile

★★★★★
GOOG has a high-quality, large-cap, liquid profile. Weak momentum is the primary drawback, while valuation that is moderately attractive rather than deeply discounted.

Style Classification

Quality Focused

Quality TiltHigh VolatilityLarge / Mega Cap StabilityHighly Liquid / Institution-Friendly

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 4.15T USD
Price to earnings Ratio 16.81
1Y Target Price 422.34
Price to earnings Ratio 16.81
1Y Target Price 422.34
Volume (30-day avg) 16.5M shares
Beta 1.23
52 Weeks Range 236.07 - 403.96
Updated Date 09/25/2026
52 Weeks Range 236.07 - 403.96
Updated Date 09/25/2026
Dividends yield (FY) 0.25%
Basic EPS (TTM) 20.17

How Company Makes Money

Business areaWhat it includesRetail investor read
Google Search & AdsSearch engine advertising, Google Maps, and browser-based ad placements.The primary engine of cash flow; investors should watch search volume and ad pricing trends.
Google CloudCompute, storage, and AI infrastructure for businesses.A high-growth segment essential for competing with Azure and AWS.
YouTubeAdvertising revenue from video content and premium subscriptions.The dominant video platform, balancing ad revenue and subscription stability.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Advertisement

Valuation

Trailing PE 16.81
Forward PE 21.79
Enterprise Value 4.00T
Price to Sales(TTM) 9.3
Enterprise Value 4.00T
Price to Sales(TTM) 9.3
Enterprise Value to Revenue 8.98
Enterprise Value to EBITDA 12.25
Shares Outstanding 5.53B
Shares Floating 10.88B
Shares Outstanding 5.53B
Shares Floating 10.88B
Percent Insiders 0.52
Percent Institutions 62.13

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI Summary

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

News (Last Updated: 09/26/2026)

About Alphabet Inc Class C

Exchange NASDAQ
Headquarters Mountain View, CA, United States
IPO Launch date 2014-04-03
CEO & Director Mr. Sundar Pichai
Sector Communication Services
Industry Internet Content & Information
Full time employees 198933
Full time employees 198933

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise. It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services. The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.