Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
GOOG 
Alphabet Inc Class C (GOOG)
Top performer
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/21/2025: GOOG (4-star) is a STRONG-BUY. BUY since 104 days. Simulated Profits (48.51%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
68 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $249.32
1 Year Target Price $249.32
| 40 | Strong Buy |
| 16 | Buy |
| 12 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 111.29% | Avg. Invested days 93 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 3.07T USD | Price to earnings Ratio 27.03 | 1Y Target Price 249.32 |
Price to earnings Ratio 27.03 | 1Y Target Price 249.32 | ||
Volume (30-day avg) 68 | Beta 1 | 52 Weeks Range 142.36 - 257.88 | Updated Date 10/21/2025 |
52 Weeks Range 142.36 - 257.88 | Updated Date 10/21/2025 | ||
Dividends yield (FY) 0.40% | Basic EPS (TTM) 9.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-28 | When After Market | Estimate 2.33 | Actual - |
Profitability
Profit Margin 31.12% | Operating Margin (TTM) 32.43% |
Management Effectiveness
Return on Assets (TTM) 16.79% | Return on Equity (TTM) 34.83% |
Valuation
Trailing PE 27.03 | Forward PE 23.36 | Enterprise Value 2915804060000 | Price to Sales(TTM) 8.26 |
Enterprise Value 2915804060000 | Price to Sales(TTM) 8.26 | ||
Enterprise Value to Revenue 7.85 | Enterprise Value to EBITDA 18.48 | Shares Outstanding 5430000000 | Shares Floating 10836344940 |
Shares Outstanding 5430000000 | Shares Floating 10836344940 | ||
Percent Insiders 6.69 | Percent Institutions 60.92 |
Upturn AI SWOT
Alphabet Inc Class C
Company Overview
History and Background
Alphabet Inc. was created in 2015 as a restructuring of Google, founded in 1998 by Larry Page and Sergey Brin. It reflects Google's expansion into diverse areas beyond internet search.
Core Business Areas
- Google Services: Includes search, advertising, Android, Chrome, YouTube, Maps, and Google Play. Generates revenue primarily through advertising.
- Google Cloud: Offers cloud computing services, including infrastructure, platform, and software solutions.
- Other Bets: Encompasses various experimental projects, such as Waymo (autonomous driving), Verily (life sciences), and Calico (aging research).
Leadership and Structure
Sundar Pichai is the CEO of Alphabet Inc. The company operates under a holding company structure, with Google as its primary subsidiary. Larry Page and Sergey Brin remain influential as board members and controlling shareholders.
Top Products and Market Share
Key Offerings
- Google Search: The dominant search engine globally, capturing over 80% of the search market share (Statista). Competitors: Bing (MSFT), DuckDuckGo, Baidu (BIDU).
- YouTube: The leading video-sharing platform with over 2.5 billion monthly active users (Alphabet Q1 2024). Competitors: TikTok (ByteDance), Netflix (NFLX), Facebook Watch (META).
- Android: The most widely used mobile operating system worldwide. Competitors: iOS (AAPL).
- Google Cloud Platform (GCP): Cloud computing services with significant growth. GCP market share is approximately 10% (Canalys Q1 2024). Competitors: Amazon Web Services (AMZN), Microsoft Azure (MSFT).
Market Dynamics
Industry Overview
The technology industry is characterized by rapid innovation, intense competition, and evolving consumer preferences. Growth areas include cloud computing, artificial intelligence, and digital advertising.
Positioning
Alphabet is a leading technology company with a strong competitive advantage in search, advertising, and mobile operating systems. It invests heavily in research and development to maintain its position.
Total Addressable Market (TAM)
The combined TAM for Alphabet's core markets (digital advertising, cloud computing, and autonomous vehicles) is estimated to be worth trillions of dollars. Alphabet is positioned well across several very large TAMs.
Upturn SWOT Analysis
Strengths
- Dominant market share in search and advertising
- Strong brand recognition
- Large cash reserves
- Innovative culture
- Global reach
Weaknesses
- Reliance on advertising revenue
- Regulatory scrutiny
- High R&D expenses
- Difficulty in commercializing 'Other Bets'
- Privacy concerns
Opportunities
- Growth in cloud computing
- Expansion in artificial intelligence
- Development of autonomous vehicles
- Growth in emerging markets
- Increased adoption of digital advertising
Threats
- Increasing competition
- Changes in consumer behavior
- Economic downturns
- Data security breaches
- New regulations impacting data privacy
Competitors and Market Share
Key Competitors
- META
- AMZN
- MSFT
- AAPL
- NFLX
Competitive Landscape
Alphabet has a dominant position in search and advertising, but faces increasing competition from other technology companies in cloud computing, AI, and social media. They have advantages in search, and cloud. It is a very competitive landscape in each domain
Major Acquisitions
Mandiant
- Year: 2022
- Acquisition Price (USD millions): 5400
- Strategic Rationale: Acquired Mandiant to enhance its cybersecurity capabilities and strengthen its Google Cloud offerings.
Growth Trajectory and Initiatives
Historical Growth: Alphabet has experienced significant growth in revenue and earnings over the past decade, driven by the growth of digital advertising and cloud computing.
Future Projections: Analysts project continued growth in revenue and earnings, driven by cloud computing, AI, and digital advertising. Estimates vary based on analyst but range between 10-15% annually.
Recent Initiatives: Alphabet is investing heavily in artificial intelligence, cloud computing, and autonomous vehicles. It is also focused on expanding its presence in emerging markets.
Summary
Alphabet's strong market positions and innovative culture drive revenue growth, but regulatory risks and competition in emerging markets present challenges. Its diverse business segments and focus on AI position it for long-term success. Alphabet is an extremely strong company with substantial revenues and profit. The AI sector is where they face the most uncertainty.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Alphabet Inc. Investor Relations
- Statista
- Canalys
- Company Filings
- Third-party Financial analysis reports.
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alphabet Inc Class C
Exchange NASDAQ | Headquaters Mountain View, CA, United States | ||
IPO Launch date 2014-04-03 | CEO & Director Mr. Sundar Pichai | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 187103 | Website https://abc.xyz |
Full time employees 187103 | Website https://abc.xyz | ||
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers AI infrastructure, Vertex AI platform, cybersecurity, data and analytics, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.