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Upturn AI SWOT - About
GOOG 
Alphabet Inc Class C (GOOG)
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Upturn Advisory Summary
09/16/2025: GOOG (4-star) is a STRONG-BUY. BUY since 79 days. Simulated Profits (48.56%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
68 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $227.62
1 Year Target Price $227.62
| 40 | Strong Buy |
| 16 | Buy |
| 12 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 111.35% | Avg. Invested days 88 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 2.92T USD | Price to earnings Ratio 25.72 | 1Y Target Price 227.62 |
Price to earnings Ratio 25.72 | 1Y Target Price 227.62 | ||
Volume (30-day avg) 68 | Beta 1.01 | 52 Weeks Range 142.36 - 253.23 | Updated Date 09/16/2025 |
52 Weeks Range 142.36 - 253.23 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 0.42% | Basic EPS (TTM) 9.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 31.12% | Operating Margin (TTM) 32.43% |
Management Effectiveness
Return on Assets (TTM) 16.79% | Return on Equity (TTM) 34.83% |
Valuation
Trailing PE 25.72 | Forward PE 22.88 | Enterprise Value 2855795600000 | Price to Sales(TTM) 7.85 |
Enterprise Value 2855795600000 | Price to Sales(TTM) 7.85 | ||
Enterprise Value to Revenue 7.69 | Enterprise Value to EBITDA 18.1 | Shares Outstanding 5430000128 | Shares Floating 10836465880 |
Shares Outstanding 5430000128 | Shares Floating 10836465880 | ||
Percent Insiders 6.69 | Percent Institutions 60.85 |
Upturn AI SWOT
Alphabet Inc Class C
Company Overview
History and Background
Alphabet Inc. Class C (GOOG) was formed in 2015 as a restructuring of Google. Google was founded in 1998 by Larry Page and Sergey Brin. The restructuring made Google a subsidiary of Alphabet, a holding company, allowing for greater operational focus and strategic management of diverse ventures.
Core Business Areas
- Google Services: Includes products and services such as Search, Ads, YouTube, Android, Chrome, Google Cloud, Google Maps, and Google Play.
- Google Cloud: Provides cloud computing services, including infrastructure, platform, and software solutions to businesses.
- Other Bets: Encompasses various long-term, high-risk projects such as Waymo (autonomous vehicles), Verily (life sciences), and Calico (aging research).
Leadership and Structure
Sundar Pichai is the CEO of both Alphabet and Google. The organizational structure is hierarchical, with Google as the primary revenue-generating subsidiary and Other Bets operating as separate entities under the Alphabet umbrella.
Top Products and Market Share
Key Offerings
- Google Search: Dominant search engine globally. Market share is approximately 83-90% worldwide (depending on the source). Google search competes with Microsoft Bing, DuckDuckGo, and Yahoo Search. Google Search revenue is generated from advertising.
- YouTube: Leading video-sharing platform with over 2.5 billion monthly active users. Competitors include TikTok, Netflix, and Facebook Watch. YouTube's revenue is primarily from advertising and subscriptions (YouTube Premium).
- Android: The most widely used mobile operating system in the world. Competitors include Apple's iOS. The market share is around 70%. Generates revenue through Google Play Store commissions and licensing fees.
- Google Cloud Platform (GCP): Offers a comprehensive suite of cloud computing services. Competitors include Amazon Web Services (AWS) and Microsoft Azure. GCP market share is estimated to be around 10-11%.
Market Dynamics
Industry Overview
The industry is characterized by rapid technological innovation, intense competition, and increasing regulatory scrutiny. Key trends include the growth of artificial intelligence, cloud computing, and digital advertising.
Positioning
Alphabet is a dominant player in its core markets, with strong brand recognition, massive scale, and significant technological advantages. Its competitive advantages include its large user base, extensive data assets, and innovative culture.
Total Addressable Market (TAM)
The Total Addressable Market for digital advertising is expected to reach over $800 billion by 2026. Alphabet is well positioned to capture a significant portion of this market. The cloud computing market is also growing rapidly with trillions of dollars in TAM. Alphabet's Google Cloud is positioned well, but is behind AWS and Microsoft.
Upturn SWOT Analysis
Strengths
- Dominant market share in search and online advertising
- Strong brand reputation and global reach
- Significant investments in research and development
- Large and engaged user base
- Diversified portfolio of businesses
Weaknesses
- Dependence on advertising revenue
- Exposure to regulatory risks and antitrust concerns
- Challenges in monetizing Other Bets
- Data privacy concerns
- Costly acquisitions
Opportunities
- Growth in cloud computing market
- Expansion into new geographic markets
- Development of new AI-powered products and services
- Investment in emerging technologies such as blockchain and metaverse
- Further monetization of YouTube platform
Threats
- Increased competition from other tech giants
- Changes in consumer behavior and preferences
- Economic downturns and market volatility
- Data security breaches and cyberattacks
- Stricter regulations on data privacy and antitrust
Competitors and Market Share
Key Competitors
- MSFT
- AMZN
- META
Competitive Landscape
Alphabet faces intense competition from other tech giants, particularly in cloud computing, digital advertising, and artificial intelligence. Alphabet's advantages include its large user base, strong brand recognition, and innovative culture. Disadvantages include regulatory scrutiny and challenges in monetizing new ventures.
Major Acquisitions
Mandiant
- Year: 2022
- Acquisition Price (USD millions): 5400
- Strategic Rationale: Strengthen Google Cloud's cybersecurity offerings and enhance its ability to protect customers from cyber threats.
Growth Trajectory and Initiatives
Historical Growth: Alphabet has experienced significant growth in revenue and profits over the past decade, driven by the expansion of its core businesses and strategic acquisitions.
Future Projections: Analysts expect Alphabet to continue to grow in the coming years, driven by growth in cloud computing, artificial intelligence, and digital advertising. Revenue is expected to grow at a compound annual growth rate of 10-15%.
Recent Initiatives: Recent initiatives include investments in AI research and development, expansion of Google Cloud infrastructure, and strategic acquisitions to strengthen its position in key markets.
Summary
Alphabet is a very strong company with a dominant position in search and online advertising. Google Cloud is positioned well for future growth. While it faces competitive and regulatory challenges, it is innovating. Investors are confident about the leadership's capability to generate wealth in the future.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Estimates
- Public News Articles
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are volatile and can change rapidly. The AI rating is based on the data available and is not a guarantee of future performance. Verify with independent source for all critical financial analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alphabet Inc Class C
Exchange NASDAQ | Headquaters Mountain View, CA, United States | ||
IPO Launch date 2014-04-03 | CEO & Director Mr. Sundar Pichai | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 187103 | Website https://abc.xyz |
Full time employees 187103 | Website https://abc.xyz | ||
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers AI infrastructure, Vertex AI platform, cybersecurity, data and analytics, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
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