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Upturn AI SWOT - About
PLNT 
Planet Fitness Inc (PLNT)
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Upturn Advisory Summary
08/28/2025: PLNT (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $122.81
1 Year Target Price $122.81
| 9 | Strong Buy |
| 8 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 23.47% | Avg. Invested days 59 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.00B USD | Price to earnings Ratio 47.68 | 1Y Target Price 122.81 |
Price to earnings Ratio 47.68 | 1Y Target Price 122.81 | ||
Volume (30-day avg) 20 | Beta 1.4 | 52 Weeks Range 77.77 - 114.47 | Updated Date 08/29/2025 |
52 Weeks Range 77.77 - 114.47 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.79 | Actual 0.86 |
Profitability
Profit Margin 16.2% | Operating Margin (TTM) 32.19% |
Management Effectiveness
Return on Assets (TTM) 7.29% | Return on Equity (TTM) - |
Valuation
Trailing PE 47.68 | Forward PE 36.76 | Enterprise Value 11114528310 | Price to Sales(TTM) 7.71 |
Enterprise Value 11114528310 | Price to Sales(TTM) 7.71 | ||
Enterprise Value to Revenue 8.89 | Enterprise Value to EBITDA 20.81 | Shares Outstanding 83917400 | Shares Floating 78880704 |
Shares Outstanding 83917400 | Shares Floating 78880704 | ||
Percent Insiders 0.35 | Percent Institutions 117.44 |
Upturn AI SWOT
Planet Fitness Inc
Company Overview
History and Background
Planet Fitness was founded in 1992 in Dover, New Hampshire. It initially struggled but found success with a low-cost, high-volume model and a 'Judgement Free Zone' philosophy. The company franchised rapidly, growing from a regional gym chain to a national presence. It went public in 2015.
Core Business Areas
- Franchise: Planet Fitness generates revenue through franchise fees, royalties based on franchisee revenue, and equipment sales to franchisees. It supports franchisees with marketing, training, and operational resources.
- Corporate-Owned Stores: Planet Fitness owns and operates a network of gyms, directly generating membership revenue and ancillary sales (e.g., beverages, apparel). This segment provides operational insights and benchmarks for franchisees.
- Equipment: Sells fitness equipment directly to franchisees.
Leadership and Structure
The CEO of Planet Fitness is Craig R. Benson. The company has a traditional corporate structure with a board of directors and executive leadership team overseeing operations, finance, marketing, and franchise development.
Top Products and Market Share
Key Offerings
- Classic Membership: A low-cost membership providing access to a single Planet Fitness club. Competitors include Basic-Fit and Blink Fitness. Market share data is hard to exactly quantify due to varying measurement techniques.
- Black Card Membership: A premium membership offering access to all Planet Fitness locations, guest privileges, tanning, massage chairs, and other amenities. Competitors include premium gyms. Market share data is hard to exactly quantify due to varying measurement techniques.
- Franchising: Planet Fitness offers franchise opportunities to entrepreneurs. It earns revenues through franchise fees, royalties, and equipment sales. Competitors are other franchise-based gym models such as Anytime Fitness.
Market Dynamics
Industry Overview
The fitness industry is large and competitive, with various players ranging from budget gyms to high-end studios. Trends include growing demand for affordable fitness options, increasing health awareness, and the rise of digital fitness solutions.
Positioning
Planet Fitness is positioned as a low-cost, high-value gym chain targeting casual gym-goers and first-time fitness enthusiasts. Its competitive advantages include its low-price point, Judgement Free Zone culture, and extensive franchise network.
Total Addressable Market (TAM)
The global fitness industry TAM is estimated to be hundreds of billions of dollars. Planet Fitness is positioned to capture a significant share of the budget-friendly segment of the TAM, which is experiencing growth due to increased health awareness and affordability considerations.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Low-Price Point
- Large Franchise Network
- High-Volume Model
- Judgement Free Zone Culture
Weaknesses
- Limited Amenities Compared to Premium Gyms
- Dependence on Franchisees
- Potential for Negative Brand Perception Due to Overcrowding
Opportunities
- Expansion into New Markets
- Increased Digital Fitness Offerings
- Partnerships with Healthcare Providers
- Growth in Health Awareness
Threats
- Increased Competition from Budget Gyms
- Economic Downturn Affecting Consumer Spending
- Changes in Fitness Trends
- Negative Publicity from Franchisee Issues
Competitors and Market Share
Key Competitors
- LA Fitness (Private)
- 24 Hour Fitness (Private)
- Anytime Fitness (Private)
Competitive Landscape
Planet Fitness competes effectively on price and accessibility but may lack the amenities and premium services offered by higher-end competitors. Its franchise model allows for rapid expansion, but it also creates dependence on franchisees.
Growth Trajectory and Initiatives
Historical Growth: Planet Fitness has experienced significant growth driven by its franchise model and low-cost appeal. The company has consistently expanded its gym count and membership base over the past decade.
Future Projections: Future growth projections vary depending on the analyst. Analysts generally expect continued growth driven by franchise expansion, digital fitness offerings, and growing health awareness.
Recent Initiatives: Recent initiatives include expanding digital fitness offerings, launching new membership tiers, and focusing on international expansion.
Summary
Planet Fitness has a strong brand and franchise network. Its low-price model attracts a large membership base. The company needs to focus on digital fitness and manage franchisee relations. Increased competition and economic downturns pose threats.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- News Articles
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data is dynamic and subject to change. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Planet Fitness Inc
Exchange NYSE | Headquaters Hampton, NH, United States | ||
IPO Launch date 2015-08-06 | CEO & Director Ms. Colleen Keating | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 4173 | Website https://www.planetfitness.com |
Full time employees 4173 | Website https://www.planetfitness.com | ||
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It also engages in the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. In addition, the company operates corporate-owned clubs in the United States, Canada, and Spain. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
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