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Upturn AI SWOT - About
PLNT 
Planet Fitness Inc (PLNT)
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Upturn Advisory Summary
09/11/2025: PLNT (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $122.81
1 Year Target Price $122.81
| 9 | Strong Buy |
| 8 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 23.47% | Avg. Invested days 59 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/11/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.55B USD | Price to earnings Ratio 45.3 | 1Y Target Price 122.81 |
Price to earnings Ratio 45.3 | 1Y Target Price 122.81 | ||
Volume (30-day avg) 20 | Beta 1.37 | 52 Weeks Range 77.77 - 114.47 | Updated Date 09/11/2025 |
52 Weeks Range 77.77 - 114.47 | Updated Date 09/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.2% | Operating Margin (TTM) 32.19% |
Management Effectiveness
Return on Assets (TTM) 7.29% | Return on Equity (TTM) - |
Valuation
Trailing PE 45.3 | Forward PE 30.4 | Enterprise Value 10668087593 | Price to Sales(TTM) 7.33 |
Enterprise Value 10668087593 | Price to Sales(TTM) 7.33 | ||
Enterprise Value to Revenue 8.53 | Enterprise Value to EBITDA 19.98 | Shares Outstanding 83917400 | Shares Floating 78880704 |
Shares Outstanding 83917400 | Shares Floating 78880704 | ||
Percent Insiders 0.35 | Percent Institutions 117.38 |
Upturn AI SWOT
Planet Fitness Inc
Company Overview
History and Background
Planet Fitness was founded in 1992 in Dover, New Hampshire. It initially operated as a traditional gym but rebranded in 2003 to focus on providing affordable fitness options in a judgement-free zone. They expanded through franchising.
Core Business Areas
- Franchise: Planet Fitness generates revenue from franchise fees, royalties, and equipment sales to franchisees.
- Corporate-Owned Stores: Planet Fitness operates a number of gyms that they directly own, contributing directly to revenue.
- Equipment Sales: Planet Fitness sells fitness equipment to franchisees as well as to company stores.
Leadership and Structure
The CEO of Planet Fitness is Craig R. Benson. The organizational structure consists of a corporate headquarters overseeing franchise operations and company-owned stores.
Top Products and Market Share
Key Offerings
- Classic Membership: This is the basic membership offering access to a home club. Its market share is not directly reported; however, it drives significant recurring revenue. Competitors: Basic access gyms such as local YMCA, Blink Fitness.
- Black Card Membership: This premium membership offers access to all Planet Fitness locations, tanning, massage chairs, and guest privileges. Drives higher average revenue per member. Competitors: Premium gyms and fitness clubs such as Equinox, Life Time Fitness.
Market Dynamics
Industry Overview
The fitness industry is characterized by varying levels of service offerings and price points. Demand is driven by health consciousness and consumer spending. Post COVID is recovering steadily.
Positioning
Planet Fitness is positioned as a low-cost, high-volume fitness provider targeting casual gym-goers. Its competitive advantage lies in its affordability and judgement-free environment.
Total Addressable Market (TAM)
The global health and fitness club market is projected to reach USD 146.26 billion by 2030. Planet Fitness' positioning allows it to capture a significant portion of the value-oriented segment of the market.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Affordable Pricing
- Large Membership Base
- Franchise Model
Weaknesses
- Limited Equipment Selection
- Dependence on Franchisees
- Low Revenue per Member
- Marketing focused on Beginners
Opportunities
- International Expansion
- Digital Fitness Offerings
- Strategic Partnerships
- Increased Health Awareness
Threats
- Economic Downturns
- Competition from Boutique Fitness Studios
- Changing Consumer Preferences
- Home Workout Equipment
Competitors and Market Share
Key Competitors
- LA Fitness
- Anytime Fitness
- 24 Hour Fitness
Competitive Landscape
Planet Fitness' low-cost model differentiates it from competitors. However, it faces competition from higher-end gyms and boutique fitness studios offering specialized services.
Growth Trajectory and Initiatives
Historical Growth: Planet Fitness has experienced significant growth in membership and locations over the past decade, primarily driven by its franchise model.
Future Projections: Analysts project continued growth driven by new club openings and increased membership. Revenue growth is expected in the range of 10-15% annually.
Recent Initiatives: Recent initiatives include expanding digital offerings, investing in technology, and focusing on international expansion.
Summary
Planet Fitness has capitalized on the value-conscious segment of the fitness market, creating a strong brand and loyal customer base. The company's franchise model has facilitated rapid expansion, but it faces pressure from changing consumer preferences. Future success depends on adapting to new fitness trends and effective management of its franchise network.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data and projections are subject to change and may not be accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Planet Fitness Inc
Exchange NYSE | Headquaters Hampton, NH, United States | ||
IPO Launch date 2015-08-06 | CEO & Director Ms. Colleen Keating | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 4173 | Website https://www.planetfitness.com |
Full time employees 4173 | Website https://www.planetfitness.com | ||
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It also engages in the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. In addition, the company operates corporate-owned clubs in the United States, Canada, and Spain. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
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