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Upturn AI SWOT - About
PLUG 
Plug Power Inc (PLUG)
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Upturn Advisory Summary
09/16/2025: PLUG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $1.97
1 Year Target Price $1.97
| 4 | Strong Buy |
| 2 | Buy |
| 13 | Hold |
| 2 | Sell |
| 3 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.98% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.94B USD | Price to earnings Ratio - | 1Y Target Price 1.97 |
Price to earnings Ratio - | 1Y Target Price 1.97 | ||
Volume (30-day avg) 24 | Beta 2.1 | 52 Weeks Range 0.69 - 3.32 | Updated Date 09/16/2025 |
52 Weeks Range 0.69 - 3.32 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -292.84% | Operating Margin (TTM) -88.26% |
Management Effectiveness
Return on Assets (TTM) -14.52% | Return on Equity (TTM) -83% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2791367446 | Price to Sales(TTM) 2.88 |
Enterprise Value 2791367446 | Price to Sales(TTM) 2.88 | ||
Enterprise Value to Revenue 4.15 | Enterprise Value to EBITDA -2.23 | Shares Outstanding 1154840064 | Shares Floating 1091486179 |
Shares Outstanding 1154840064 | Shares Floating 1091486179 | ||
Percent Insiders 5.41 | Percent Institutions 38.34 |
Upturn AI SWOT
Plug Power Inc
Company Overview
History and Background
Plug Power Inc. was founded in 1998 as a demerger from DTE Energy Technologies. Initially focused on fuel cell technology for stationary power applications, the company evolved to focus on hydrogen fuel cell solutions for electric vehicles and industrial applications. A significant milestone was the deployment of GenDrive fuel cells for material handling equipment.
Core Business Areas
- GenDrive: Hydrogen fuel cell systems for material handling vehicles, such as forklifts. Provides a clean energy alternative to batteries.
- GenFuel: Infrastructure for hydrogen fuel production, storage, and dispensing, supporting the GenDrive and GenSure products.
- GenSure: Hydrogen fuel cell systems for stationary power applications, providing backup power and grid support.
- Green Hydrogen Production: Plug Power is expanding into the production of green hydrogen through electrolysis, aiming to provide a sustainable hydrogen supply chain.
Leadership and Structure
Andy Marsh is the CEO of Plug Power. The company operates with a functional organizational structure with departments focused on engineering, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- GenDrive: Hydrogen fuel cell power units for electric lift trucks used in warehousing and manufacturing facilities. Plug Power claims a significant portion of the market share for fuel cell powered forklifts. Competitors include Ballard Power Systems and Hyzon Motors.
- GenFuel: Comprehensive hydrogen fueling infrastructure solutions, including hydrogen generation, storage, and dispensing systems. Aims to support the adoption of hydrogen fuel cell technology. Competitors include Air Products, Linde, and Air Liquide.
- Electrolyzers: Plug Power designs and manufactures PEM electrolyzers for the production of green hydrogen. Competitors are ITM Power, Nel ASA, Siemens Energy.
Market Dynamics
Industry Overview
The hydrogen fuel cell industry is a growing sector focused on providing clean energy solutions for various applications, including transportation, stationary power, and industrial processes. It is driven by increasing environmental concerns and government support for clean energy technologies.
Positioning
Plug Power is positioned as a leading provider of hydrogen fuel cell solutions, particularly in the material handling and stationary power markets. Its competitive advantages include its established customer base, integrated product offerings, and growing presence in green hydrogen production.
Total Addressable Market (TAM)
The global hydrogen market is projected to reach hundreds of billions of dollars by 2030-2050. Plug Power is positioned to capture a portion of this TAM through its diverse product portfolio and expansion into green hydrogen production.
Upturn SWOT Analysis
Strengths
- Established customer base
- Integrated product offerings
- Growing presence in green hydrogen production
- Strong brand recognition in material handling
- PEM electrolyzer technology
Weaknesses
- Consistent history of net losses
- High operating expenses
- Reliance on government subsidies and incentives
- Dependence on a few major customers
- Dilution of shares to raise capital
Opportunities
- Expanding into new markets, such as heavy-duty transportation and data centers
- Increasing government support for hydrogen fuel cell technology
- Developing strategic partnerships
- Reducing production costs
- Increase in demand for Green Hydrogen
Threats
- Competition from alternative energy technologies, such as batteries
- Fluctuations in hydrogen fuel prices
- Technological advancements by competitors
- Changes in government regulations and policies
- Economic downturns
Competitors and Market Share
Key Competitors
- BLDP
- FCEL
- BE
Competitive Landscape
Plug Power faces intense competition in the hydrogen fuel cell market. Its competitive advantages include its established position in material handling and its growing presence in green hydrogen production. However, competitors may have stronger financial resources or more advanced technologies.
Major Acquisitions
United Hydrogen
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition to expand Plug Power's hydrogen generation capabilities.
Applied Cryo Technologies
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition to create an end-to-end green hydrogen ecosystem.
Growth Trajectory and Initiatives
Historical Growth: Plug Power's revenue growth has been volatile, with periods of rapid expansion followed by setbacks. The company has focused on expanding its product offerings and entering new markets.
Future Projections: Analyst estimates suggest continued revenue growth for Plug Power, driven by the increasing demand for hydrogen fuel cell solutions. However, profitability remains a challenge. Analyst data is needed.
Recent Initiatives: Recent initiatives include expanding green hydrogen production capacity, developing partnerships with key industry players, and reducing manufacturing costs.
Summary
Plug Power is a leader in hydrogen fuel cell solutions, particularly in material handling, and is expanding into green hydrogen production. It faces challenges related to profitability and competition. The company is attempting to reduce production costs and secure strategic partnerships. Future performance hinges on successful execution of its growth strategies and favorable market conditions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Plug Power Inc
Exchange NASDAQ | Headquaters Latham, NY, United States | ||
IPO Launch date 1999-10-29 | CEO & Director Mr. Andrew J. Marsh | ||
Sector Industrials | Industry Electrical Equipment & Parts | Full time employees 3224 | Website https://www.plugpower.com |
Full time employees 3224 | Website https://www.plugpower.com | ||
Plug Power Inc. develops hydrogen fuel cells product solutions in North America, Europe, Asia, and internationally. The company offers GenDrive, a hydrogen fueled proton exchange membrane (PEM) fuel cell system that provides power to material handling electric vehicles; GenSure, a stationary fuel cell solution that offers modular PEM fuel cell power to support the backup and grid-support power requirements of the telecommunications, transportation, and utility sectors; and Progen, a fuel cell stack and engine technology used in mobility and stationary fuel cell systems. It also offers GenFuel, a liquid hydrogen fueling delivery, generation, storage, and dispensing system; GenCare, an ongoing Internet of Things-based maintenance and on-site service program for GenDrive fuel cell systems; GenSure fuel cell systems; GenFuel hydrogen storage and dispensing products; ProGen fuel cell engines; and GenKey, an integrated turn-key solution for transitioning to fuel cell power. In addition, the company also provides electrolyzers, a hydrogen generator for clean hydrogen production; liquefaction systems that provides liquid hydrogen to customers; cryogenic equipment for the distribution of liquified hydrogen, oxygen, argon, nitrogen, and other cryogenic gases, including trailers and mobile storage equipment; and liquid hydrogen, an alternative to fuel to fossil-based energy. The company sells its products through a direct product sales force, original equipment manufacturers, and dealer networks. Plug Power Inc. was incorporated in 1997 and is headquartered in Latham, New York.
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