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Upturn AI SWOT - About
POWW 
Ammo Inc (POWW)
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Upturn Advisory Summary
10/23/2025: POWW (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.7
1 Year Target Price $1.7
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.74% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 182.69M USD | Price to earnings Ratio - | 1Y Target Price 1.7 |
Price to earnings Ratio - | 1Y Target Price 1.7 | ||
Volume (30-day avg) 2 | Beta 1.25 | 52 Weeks Range 0.95 - 2.13 | Updated Date 10/24/2025 |
52 Weeks Range 0.95 - 2.13 | Updated Date 10/24/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.53 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -129.35% | Operating Margin (TTM) -50.69% |
Management Effectiveness
Return on Assets (TTM) -10.45% | Return on Equity (TTM) -20.72% |
Valuation
Trailing PE - | Forward PE 9.77 | Enterprise Value 129914107 | Price to Sales(TTM) 4.15 |
Enterprise Value 129914107 | Price to Sales(TTM) 4.15 | ||
Enterprise Value to Revenue 2.65 | Enterprise Value to EBITDA 78.93 | Shares Outstanding 117110827 | Shares Floating 104869232 |
Shares Outstanding 117110827 | Shares Floating 104869232 | ||
Percent Insiders 25.78 | Percent Institutions 50.81 |
Upturn AI SWOT
Ammo Inc
Company Overview
History and Background
Ammo Inc. was founded in 2016 and has grown through organic expansion and acquisitions to become a significant player in the ammunition and ammunition component manufacturing space. It focuses on innovation and high-quality products.
Core Business Areas
- Ammunition Manufacturing: Production and sale of a wide range of ammunition for various calibers and applications, including sporting, law enforcement, and military markets.
- Brass Casings: Manufacturing and distribution of brass casings for ammunition reloading. This is done through Gunbroker now owned by Ammo Inc
- Online Marketplace (GunBroker.com): Operation of GunBroker.com, an online marketplace for firearms, ammunition, and related accessories.
Leadership and Structure
Fred Wagenhals is the Chairman and CEO. The organizational structure includes departments for manufacturing, sales, marketing, finance, and technology. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Signature Ammo Line: High-performance ammunition designed for superior accuracy and consistency. Market share is difficult to pinpoint exactly due to fragmented retail data, but Ammo Inc aims for a premium position. Competitors include Vista Outdoor (Defense and Sporting) and Olin Corporation. Revenue is embedded within the total ammunition sales, and not separately identified.
- Strek Ballistics: Proprietary ammunition technology offering enhanced stopping power. Market share is small but growing within the specialty ammunition segment. Competitors include Black Hills Ammunition and Hornady. Revenue is embedded within the total ammunition sales, and not separately identified.
- GunBroker.com: Largest online marketplace for firearms. Dominant market share in the online firearms marketplace. Competitors are limited but include smaller auction sites and classified ad platforms. Generates revenue through listing fees and commissions.
Market Dynamics
Industry Overview
The ammunition industry is cyclical, influenced by factors such as political events, social concerns, and economic conditions. Demand can fluctuate significantly. The firearms market is relatively mature, but shows potential for growth in online sales.
Positioning
Ammo Inc aims to be a leader in the ammunition industry by focusing on innovation, high-quality products, and its online marketplace. They are positioned as offering premium ammunition and providing a comprehensive online firearms ecosystem.
Total Addressable Market (TAM)
The global ammunition market is expected to reach around $28 billion by 2031. GunBroker.com serves a portion of the $50+ billion US firearms market. Ammo Inc. aims to increase its share of both markets by focusing on its high-quality ammo and the online presence through GunBroker.com
Upturn SWOT Analysis
Strengths
- Strong brand recognition (especially through GunBroker.com)
- Innovative ammunition technology
- Vertically integrated manufacturing
- Strong online marketplace presence
- Experienced leadership team
Weaknesses
- Dependence on cyclical industry demand
- Potential supply chain vulnerabilities
- High raw material costs
- Relatively small market share compared to larger competitors (in ammo specifically).
Opportunities
- Expanding online sales channels
- Entering new international markets
- Developing new ammunition technologies
- Acquiring complementary businesses
- Benefiting from increased firearm ownership rates
Threats
- Increased government regulation
- Fluctuations in raw material prices (brass, lead)
- Intense competition from larger ammunition manufacturers
- Shifting consumer preferences
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- VSTO
- OLN
- RGR
Competitive Landscape
Ammo Inc benefits from its online marketplace, but faces stiff competition from larger, more established ammunition manufacturers. Its innovative products and vertical integration provide some competitive advantages.
Major Acquisitions
GunBroker.com
- Year: 2021
- Acquisition Price (USD millions): 240
- Strategic Rationale: To create a vertically integrated ecosystem for the firearms and ammunition industry, combining manufacturing with a leading online marketplace.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by increased demand for ammunition and the expansion of GunBroker.com. It has varied drastically from year to year.
Future Projections: Future growth is projected to be driven by continued innovation, expanding online sales, and potential acquisitions. Analyst estimates were unavailable at the time of analysis.
Recent Initiatives: Recent initiatives include launching new ammunition products, enhancing GunBroker.com's features, and optimizing manufacturing processes.
Summary
Ammo Inc shows promise with its GunBroker.com acquisition and innovative ammunition offerings. However, it faces challenges related to cyclical demand, competition from larger players, and raw material costs. Future success hinges on successfully executing its growth strategies and managing its costs effectively. The dependence on market conditions needs to be continuously assessed for the company to remain competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Financial news sources
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ammo Inc
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-01-07 | CEO & Chairman of the Board Mr. Steven F. Urvan | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 81 | Website https://outdoorholding.com |
Full time employees 81 | Website https://outdoorholding.com | ||
Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company is also involved in banner advertising campaign activities. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Atlanta, Georgia.
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