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Ammo Inc(POWW)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for POWW
09/15/2026: POWW (2-star) is currently NOT-A-BUY. Pass it for now.
Ammo Inc is a niche player in the ammunition manufacturing and e-commerce space, best known for operating the GunBroker.com marketplace. The company’s primary strength lies in its vertical integration and the high-margin, data-rich nature of its digital platform. Its investment story centers on the potential to scale these operations while cross-selling products across its user base. However, investors must consider significant risks, including high industry cyclicality, sensitivity to firearms legislation, and capital-intensive manufacturing costs. This stock is better suited for growth-oriented investors with high risk tolerance who are capable of monitoring the evolving regulatory environment and the execution of the company’s hybrid business model.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is in a growth phase but faces significant headwinds related to industry cyclicality. |
| Momentum investor | Strong fit while signal remains positive | The stock tends to show high sensitivity to industry-wide demand surges and news cycles. |
| Value investor | Mixed fit | Valuation is often tied to volatile sentiment rather than stable, predictable earnings multiples. |
| Dividend investor | Weak fit | Irregular dividend payments make it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High volatility and sensitivity to political risks make this inappropriate for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is highly reactive to news regarding gun control legislation and industry sales data. |
| Valuation risk | Medium / high | Fluctuations in sentiment can cause wide swings in market capitalization regardless of underlying fundamentals. |
| Competition risk (firearms manufacturing) | High | The company faces established, large-scale competitors that can influence pricing and supply. |
| Business quality | Medium | While GunBroker is a high-quality asset, the manufacturing business remains capital-heavy and margin-sensitive. |
| Dividend income | Low | The company does not prioritize regular payouts to shareholders. |
| Execution risk | Medium / high | Successfully integrating e-commerce with manufacturing remains a complex operational challenge. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 1.39% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 249.53M USD | Price to earnings Ratio 107.5 | 1Y Target Price 3.5 |
Price to earnings Ratio 107.5 | 1Y Target Price 3.5 | ||
Volume (30-day avg) 579.9K shares | Beta 1.02 | 52 Weeks Range 1.39 - 2.67 | Updated Date 09/15/2026 |
52 Weeks Range 1.39 - 2.67 | Updated Date 09/15/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.02 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Ammunition Manufacturing | Production and sale of brass-cased ammunition and specialty rounds. | Revenue comes from selling physical products to hunters and sport shooters. |
| Marketplace Services | Transaction fees and advertising revenue from GunBroker.com. | The company earns money through fees whenever a firearm or accessory is sold on its platform. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 107.5 | Forward PE 70.92 | Enterprise Value 189.31M | Price to Sales(TTM) 4.64 |
Enterprise Value 189.31M | Price to Sales(TTM) 4.64 | ||
Enterprise Value to Revenue 3.52 | Enterprise Value to EBITDA 9.08 | Shares Outstanding 116.06M | Shares Floating 96.68M |
Shares Outstanding 116.06M | Shares Floating 96.68M | ||
Percent Insiders 30.38 | Percent Institutions 56.49 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Ammo Inc
Exchange NASDAQ | Headquarters Atlanta, GA, United States | ||
IPO Launch date 2016-01-07 | CEO & Chairman Mr. Steven F. Urvan | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 63 | Website https://outdoorholding.com |
Full time employees 63 | Website https://outdoorholding.com | ||
Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company also offers a state and federal compliant solution that connects buyers with sellers. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Atlanta, Georgia.
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