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Upturn AI SWOT - About
POWW 
Ammo Inc (POWW)
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Upturn Advisory Summary
09/16/2025: POWW (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.7
1 Year Target Price $1.7
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.77% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 166.30M USD | Price to earnings Ratio - | 1Y Target Price 1.7 |
Price to earnings Ratio - | 1Y Target Price 1.7 | ||
Volume (30-day avg) 2 | Beta 1.21 | 52 Weeks Range 0.95 - 2.13 | Updated Date 09/16/2025 |
52 Weeks Range 0.95 - 2.13 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.53 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -125.7% | Operating Margin (TTM) -50.81% |
Management Effectiveness
Return on Assets (TTM) -10.45% | Return on Equity (TTM) -20.72% |
Valuation
Trailing PE - | Forward PE 12.63 | Enterprise Value 138111865 | Price to Sales(TTM) 3.67 |
Enterprise Value 138111865 | Price to Sales(TTM) 3.67 | ||
Enterprise Value to Revenue 2.82 | Enterprise Value to EBITDA 78.93 | Shares Outstanding 117111000 | Shares Floating 104907879 |
Shares Outstanding 117111000 | Shares Floating 104907879 | ||
Percent Insiders 25.75 | Percent Institutions 50.95 |
Upturn AI SWOT
Ammo Inc
Company Overview
History and Background
Ammo Inc. was founded in 2016. Initially focused on ammunition manufacturing, it has grown through acquisitions and product line expansions. A significant milestone was the acquisition of Jagemann Munition Components, enhancing its production capabilities.
Core Business Areas
- Ammunition Manufacturing: Manufactures a wide range of ammunition for pistols, rifles, and shotguns, catering to recreational shooters, law enforcement, and the military.
- Brass Casings Manufacturing: Jagemann Munition Components, a subsidiary, produces brass casings crucial for ammunition manufacturing, supplying both internal needs and external customers.
- GunBroker.com: An online marketplace for firearms, ammunition, and accessories, acquired to provide a direct-to-consumer sales channel and generate revenue from listing fees and commissions.
Leadership and Structure
Fred Wagenhals is the Chairman and CEO. The company has a board of directors and a management team overseeing operations, finance, sales, and marketing.
Top Products and Market Share
Key Offerings
- Streak Visual Ammunition: Ammunition that contains a luminescent tracer compound at the base of the projectile that leaves a highly visible signature in daylight and low light conditions. Market share data is not publicly available, but it is a significant revenue generator. Competitors include other tracer ammunition manufacturers, though Streak's visibility is a distinguishing factor.
- Signature Ammunition: High-quality ammunition designed for consistent performance and accuracy. Market share data is not publicly available, revenue data is not available. Competitors include Winchester, Federal, and Remington.
- GunBroker.com: Largest online marketplace for firearms with over 6 million registered users. Revenue for the fiscal year 2023 was $76.4 million. Competitors include Armslist and other smaller online gun marketplaces.
Market Dynamics
Industry Overview
The ammunition market is influenced by factors such as geopolitical events, gun control legislation, and consumer demand for recreational shooting and self-defense. The industry is highly cyclical.
Positioning
Ammo Inc aims to be a vertically integrated ammunition manufacturer with a strong online presence through GunBroker.com, providing a competitive advantage in distribution and cost control.
Total Addressable Market (TAM)
The global ammunition market is projected to reach approximately $28.8 billion by 2028. Ammo Inc. is positioned to capture a share of this market through its manufacturing capabilities and online presence.
Upturn SWOT Analysis
Strengths
- Vertical integration (brass casings)
- Online marketplace (GunBroker.com)
- Innovative product lines (Streak ammunition)
- Strong brand recognition within specific customer segments
Weaknesses
- Reliance on cyclical industry trends
- Relatively small market share compared to larger competitors
- Potential supply chain vulnerabilities
- Debt levels
Opportunities
- Expansion into new ammunition types and calibers
- Increased international sales
- Leveraging GunBroker.com for data analytics and targeted marketing
- Partnerships with law enforcement agencies and military
Threats
- Increased regulation of ammunition sales
- Fluctuations in raw material prices
- Competition from larger, more established ammunition manufacturers
- Changes in consumer sentiment towards firearms
Competitors and Market Share
Key Competitors
- VSTO
- OLN
- RGR
Competitive Landscape
Ammo Inc's vertical integration and GunBroker.com presence give it unique advantages, but it faces strong competition from larger, more established players with greater financial resources.
Major Acquisitions
Jagemann Munition Components
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: Enhanced ammunition casing production capabilities, improving vertical integration and reducing reliance on external suppliers.
GunBroker.com
- Year: 2021
- Acquisition Price (USD millions): 240
- Strategic Rationale: Provided a direct-to-consumer sales channel, expanded revenue streams through listing fees and commissions, and provided valuable data on customer preferences.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been influenced by acquisitions and market demand.
Future Projections: Future projections should be based on analyst estimates and company guidance.
Recent Initiatives: Recent strategic initiatives involve expanding product lines, improving manufacturing efficiency, and leveraging GunBroker.com.
Summary
Ammo Inc. is a vertically integrated ammunition manufacturer that has expanded its reach through strategic acquisitions like GunBroker.com. While their online marketplace and innovative products offer advantages, they face stiff competition and cyclical market conditions. Strong financial management and diversification are crucial for sustaining growth. Investors should closely monitor industry trends and Ammo Inc's ability to navigate them.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports
- Press releases
- Analyst reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ammo Inc
Exchange NASDAQ | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2016-01-07 | CEO & Chairman of the Board Mr. Steven F. Urvan | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 81 | Website https://outdoorholding.com |
Full time employees 81 | Website https://outdoorholding.com | ||
Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company is also involved in banner advertising campaign activities. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Scottsdale, Arizona.
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