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POWW 
Ammo Inc (POWW)
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Upturn Advisory Summary
12/31/2025: POWW (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.38
1 Year Target Price $2.38
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.7% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 203.77M USD | Price to earnings Ratio - | 1Y Target Price 2.38 |
Price to earnings Ratio - | 1Y Target Price 2.38 | ||
Volume (30-day avg) 2 | Beta 1.21 | 52 Weeks Range 1.08 - 2.13 | Updated Date 12/31/2025 |
52 Weeks Range 1.08 - 2.13 | Updated Date 12/31/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -92.4% | Operating Margin (TTM) 5.9% |
Management Effectiveness
Return on Assets (TTM) -9.67% | Return on Equity (TTM) -18.47% |
Valuation
Trailing PE - | Forward PE 9.77 | Enterprise Value 149293563 | Price to Sales(TTM) 4.37 |
Enterprise Value 149293563 | Price to Sales(TTM) 4.37 | ||
Enterprise Value to Revenue 3.05 | Enterprise Value to EBITDA 78.93 | Shares Outstanding 117110827 | Shares Floating 87458366 |
Shares Outstanding 117110827 | Shares Floating 87458366 | ||
Percent Insiders 11.2 | Percent Institutions 54.01 |
Upturn AI SWOT
Ammo Inc
Company Overview
History and Background
Ammo Inc. was founded in 2012 by John Newman. It has evolved from a focus on ammunition manufacturing and distribution to also encompass related shooting sports accessories and technology. A significant milestone was the acquisition of GunBroker.com in 2021, a major online marketplace for firearms and shooting accessories, which significantly expanded its reach and revenue streams.
Core Business Areas
- Ammunition Manufacturing and Distribution: Ammo Inc. manufactures and distributes a wide range of ammunition calibers for recreational, sporting, and self-defense purposes. This includes their proprietary 'The GRAM' (Gun-Related Ammunition Manufactured) product line. They also engage in private label manufacturing for other brands.
- GunBroker.com Marketplace: This segment comprises the operation of GunBroker.com, an online auction and sales platform for firearms, ammunition, and related accessories. It serves as a critical distribution channel and facilitates transactions for a vast number of sellers and buyers.
- Accessories and Components: Ammo Inc. also offers shooting accessories, including components for ammunition reloading, scopes, and other related gear, often under its own brands or through distribution.
Leadership and Structure
Ammo Inc. is led by its founder and CEO, John Newman. The company operates as a publicly traded entity on the NASDAQ stock exchange (NASDAQ: POWW). Its structure includes distinct operational divisions for ammunition manufacturing, the GunBroker.com marketplace, and accessory sales.
Top Products and Market Share
Key Offerings
- Ammunition (Various Calibers): Ammo Inc. produces and sells a wide array of handgun, rifle, and rimfire ammunition. Their product range caters to diverse shooting needs, from target practice to hunting and self-defense. Key competitors include Federal Ammunition, Remington, Hornady, and Winchester. Specific market share data for individual product lines is not publicly disclosed but the overall ammunition market is competitive with established players.
- GunBroker.com Platform: This is an online marketplace that generates revenue through listing fees, final value fees, and advertising. It holds a dominant position in the online firearms auction space, with limited direct online competitors of its scale. Its primary competitive advantage lies in its established user base and brand recognition.
- Reloading Components: Ammo Inc. also offers reloading components like primers, powders, and casings. This segment competes with established manufacturers and distributors in the reloading supply chain.
Market Dynamics
Industry Overview
The firearms and ammunition industry is influenced by consumer demand for sporting, hunting, and self-defense purposes, as well as regulatory environments. The online marketplace for firearms, exemplified by GunBroker.com, has seen significant growth, providing efficient channels for transactions. The industry is cyclical and can be impacted by political sentiment and proposed legislation.
Positioning
Ammo Inc. is positioned as a vertically integrated company in the shooting sports industry, with a significant online marketplace presence through GunBroker.com and its own ammunition manufacturing capabilities. This integration provides a degree of control over its distribution channels and product offerings. Its competitive advantages include the strong brand recognition and established user base of GunBroker.com, and its ability to manufacture ammunition.
Total Addressable Market (TAM)
The TAM for the U.S. ammunition market is estimated to be in the billions of dollars annually, with the firearms market being even larger. Ammo Inc. is a significant player, particularly with its recent acquisition of GunBroker.com, which gives it a substantial share of the online firearm transaction market. However, it competes with larger, more established ammunition manufacturers.
Upturn SWOT Analysis
Strengths
- Acquisition of GunBroker.com provides a dominant online marketplace.
- Vertically integrated model with ammunition manufacturing capabilities.
- Diverse product portfolio serving various segments of the shooting sports market.
- Established brand recognition for GunBroker.com.
Weaknesses
- Reliance on consumer discretionary spending which can be volatile.
- Competition from larger, well-established ammunition manufacturers.
- Potential challenges in integrating and optimizing acquired operations.
- Sensitivity to regulatory changes and political climate impacting the firearms industry.
Opportunities
- Growth in online firearm sales and transactions.
- Expansion of ammunition product lines and market penetration.
- Potential for synergistic growth between ammunition sales and the GunBroker.com platform.
- Diversification into related markets or technologies.
- Increased demand for personal defense products.
Threats
- Stricter gun control legislation and regulations.
- Economic downturns impacting consumer spending on non-essential items.
- Increased competition and price wars in the ammunition market.
- Supply chain disruptions affecting raw material availability and cost.
- Negative public perception or political backlash against the firearms industry.
Competitors and Market Share
Key Competitors
- Federal Ammunition (Vista Outdoor Inc. - VSTO)
- Remington Ammunition (formerly)
- Hornady Manufacturing Company
- Winchester (Olin Corporation - OLN)
- Bass Pro Shops / Cabela's (private)
- Sportsman's Warehouse Holdings Inc. (SPWH)
Competitive Landscape
Ammo Inc. faces intense competition in the ammunition market from large, established players with significant brand loyalty and manufacturing scale. Its acquisition of GunBroker.com, however, gives it a near-monopoly in the online firearm auction space, a significant competitive advantage. Its ability to leverage this marketplace for its own ammunition sales and for other manufacturers is a key differentiator.
Major Acquisitions
GunBroker.com
- Year: 2021
- Acquisition Price (USD millions): 240
- Strategic Rationale: To establish a dominant online marketplace for firearms and accessories, creating significant revenue diversification and a direct channel for sales and customer engagement.
Growth Trajectory and Initiatives
Historical Growth: Ammo Inc. has demonstrated a pattern of growth, with significant acceleration following strategic acquisitions like GunBroker.com. Its expansion into manufacturing and its online marketplace presence have been key drivers.
Future Projections: Future growth is expected to be influenced by continued integration of GunBroker.com, expansion of its ammunition manufacturing capacity, and potential further strategic acquisitions. Analyst projections should be consulted for specific growth targets.
Recent Initiatives: Key initiatives include the integration and optimization of GunBroker.com, potential expansion of manufacturing capabilities, and development of new ammunition products. The company may also explore partnerships and distribution agreements.
Summary
Ammo Inc. is a dynamic company in the shooting sports industry, bolstered by its acquisition of the dominant online marketplace, GunBroker.com. This integration, coupled with its own ammunition manufacturing, provides a strong competitive position. While facing established rivals in ammunition, its marketplace dominance offers a unique advantage. Future success hinges on effective integration of acquisitions and navigating a complex regulatory and economic landscape.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Financial news websites (e.g., Yahoo Finance, Bloomberg)
- Industry reports and market analysis
- Company press releases
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ammo Inc
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-01-07 | CEO & Chairman Mr. Steven F. Urvan | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 81 | Website https://outdoorholding.com |
Full time employees 81 | Website https://outdoorholding.com | ||
Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company is also involved in banner advertising campaign activities. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Atlanta, Georgia.
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