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Upturn AI SWOT - About
POWW 
Ammo Inc (POWW)
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Upturn Advisory Summary
06/30/2025: POWW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $1.7
1 Year Target Price $1.7
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.07% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 151.86M USD | Price to earnings Ratio - | 1Y Target Price 1.7 |
Price to earnings Ratio - | 1Y Target Price 1.7 | ||
Volume (30-day avg) 2 | Beta 1.15 | 52 Weeks Range 0.95 - 2.13 | Updated Date 06/30/2025 |
52 Weeks Range 0.95 - 2.13 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date 2025-06-11 | When Before Market | Estimate 0.04 | Actual 0.0896 |
Profitability
Profit Margin -146.8% | Operating Margin (TTM) -126.98% |
Management Effectiveness
Return on Assets (TTM) -10.07% | Return on Equity (TTM) -22.49% |
Valuation
Trailing PE - | Forward PE 9.77 | Enterprise Value 123187345 | Price to Sales(TTM) 3.42 |
Enterprise Value 123187345 | Price to Sales(TTM) 3.42 | ||
Enterprise Value to Revenue 2.49 | Enterprise Value to EBITDA 78.93 | Shares Outstanding 116814000 | Shares Floating 87450584 |
Shares Outstanding 116814000 | Shares Floating 87450584 | ||
Percent Insiders 25.31 | Percent Institutions 49.12 |
Analyst Ratings
Rating 2 | Target Price 1.7 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Ammo Inc
Company Overview
History and Background
Ammo, Inc. was founded in 2016 and publicly traded in 2017 through a reverse merger, AMMO, Inc. (POWW) designs, manufactures, and markets ammunition and ammunition components, primarily serving the U.S. commercial market.
Core Business Areas
- Ammunition Manufacturing: Manufacturing and sale of various types of ammunition for handguns, rifles, and shotguns, catering to recreational shooters, hunters, and law enforcement.
- Brass Casings: Manufacture of brass casings used in ammunition production, sold to both internal and external customers.
- GunBroker.com: Online marketplace for firearms, ammunition, and related accessories acquired in 2021. Connects buyers and sellers in the firearms industry.
Leadership and Structure
Fred Wagenhals is the Chairman & CEO. The company has a standard corporate structure with departments for manufacturing, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Signature Ammunition: High-performance ammunition line designed for self-defense and competition shooting. Competitors include Federal Premium, Hornady, and Winchester. Revenue contributions are significant, but specific market share data is difficult to obtain due to fragmented market.
- Strelok Pro App: Ballistic calculator application for firearm shooters, helping with long-range precision. Competitors include Applied Ballistics and Hornady 4DOF. Market share data is not readily available.
- GunBroker.com: Online marketplace. Competitors include other online firearm marketplaces. Generated significant revenue for the company in 2023.
Market Dynamics
Industry Overview
The ammunition industry is influenced by factors like gun ownership rates, regulatory changes, geopolitical events, and raw material costs. Demand can be cyclical and sensitive to political climate.
Positioning
Ammo Inc. aims to position itself as a premium ammunition manufacturer with a focus on innovation and quality. The acquisition of GunBroker.com diversified its revenue streams and added significant opportunity to the industry and market.
Total Addressable Market (TAM)
The TAM for the ammunition market is estimated to be in the billions of dollars. Ammo Inc. is positioned to capture a portion of this market through its various ammunition lines and GunBroker.com but faces strong competition from established players.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Diverse Product Portfolio
- Vertically Integrated Operations
- GunBroker.com Acquisition
- Innovation in Ammunition Technology
Weaknesses
- Reliance on Raw Material Availability
- Susceptibility to Regulatory Changes
- History of Negative Income
- Potential impact to GunBroker.com revenue if gun sales drop
Opportunities
- Expanding into New Markets
- Developing Innovative Ammunition Technologies
- Increasing Online Sales through GunBroker.com
- Capitalizing on Growing Demand for Self-Defense Ammunition
Threats
- Increased Competition
- Fluctuations in Raw Material Costs
- Stricter Gun Control Legislation
- Economic Downturn Affecting Consumer Spending
Competitors and Market Share
Key Competitors
- Vista Outdoor Inc. (VSTO)
- Olin Corporation (OLN)
- Smith & Wesson Brands, Inc. (SWBI)
Competitive Landscape
Ammo Inc. competes with larger, more established companies. It differentiates itself through product innovation and the GunBroker.com platform. Its vertically integrated approach allows greater control of supply and production.
Major Acquisitions
GunBroker.com
- Year: 2021
- Acquisition Price (USD millions): 240
- Strategic Rationale: Diversified revenue streams, expanded customer base, and created synergies within the firearms industry.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been influenced by acquisitions, market demand, and regulatory factors.
Future Projections: Future projections vary depending on market conditions and company performance. Analyst estimates should be consulted.
Recent Initiatives: Recent initiatives include the integration of GunBroker.com, expansion of ammunition lines, and focus on cost optimization.
Summary
Ammo Inc. is a diversified player in the ammunition and firearms marketplace, bolstered by its acquisition of GunBroker.com. Its innovative ammunition products provide a competitive edge but it faces challenges from larger, more established companies. The company's performance is susceptible to regulatory changes and raw material costs. Careful monitoring of these factors will be crucial for future growth and profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Press Releases
- Analyst Estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change. Consult a financial professional for investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ammo Inc
Exchange NASDAQ | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2016-01-07 | CEO & Chairman of the Board Mr. Steven F. Urvan | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 81 | Website https://outdoorholding.com |
Full time employees 81 | Website https://outdoorholding.com | ||
Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company is also involved in banner advertising campaign activities. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Scottsdale, Arizona.
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