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Ammo Inc (POWW)

Upturn stock ratingUpturn stock rating
$1.28
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

06/30/2025: POWW (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $1.7

1 Year Target Price $1.7

Analysts Price Target For last 52 week
$1.7Target price
Low$0.95
Current$1.28
high$2.13

Analysis of Past Performance

Type Stock
Historic Profit -20.07%
Avg. Invested days 31
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 151.86M USD
Price to earnings Ratio -
1Y Target Price 1.7
Price to earnings Ratio -
1Y Target Price 1.7
Volume (30-day avg) 2
Beta 1.15
52 Weeks Range 0.95 - 2.13
Updated Date 06/30/2025
52 Weeks Range 0.95 - 2.13
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.58

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Earnings Date

Report Date 2025-06-11
When Before Market
Estimate 0.04
Actual 0.0896

Profitability

Profit Margin -146.8%
Operating Margin (TTM) -126.98%

Management Effectiveness

Return on Assets (TTM) -10.07%
Return on Equity (TTM) -22.49%

Valuation

Trailing PE -
Forward PE 9.77
Enterprise Value 123187345
Price to Sales(TTM) 3.42
Enterprise Value 123187345
Price to Sales(TTM) 3.42
Enterprise Value to Revenue 2.49
Enterprise Value to EBITDA 78.93
Shares Outstanding 116814000
Shares Floating 87450584
Shares Outstanding 116814000
Shares Floating 87450584
Percent Insiders 25.31
Percent Institutions 49.12

Analyst Ratings

Rating 2
Target Price 1.7
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Ammo Inc

stock logo

Company Overview

overview logo History and Background

Ammo, Inc. was founded in 2016 and publicly traded in 2017 through a reverse merger, AMMO, Inc. (POWW) designs, manufactures, and markets ammunition and ammunition components, primarily serving the U.S. commercial market.

business area logo Core Business Areas

  • Ammunition Manufacturing: Manufacturing and sale of various types of ammunition for handguns, rifles, and shotguns, catering to recreational shooters, hunters, and law enforcement.
  • Brass Casings: Manufacture of brass casings used in ammunition production, sold to both internal and external customers.
  • GunBroker.com: Online marketplace for firearms, ammunition, and related accessories acquired in 2021. Connects buyers and sellers in the firearms industry.

leadership logo Leadership and Structure

Fred Wagenhals is the Chairman & CEO. The company has a standard corporate structure with departments for manufacturing, sales, marketing, finance, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Signature Ammunition: High-performance ammunition line designed for self-defense and competition shooting. Competitors include Federal Premium, Hornady, and Winchester. Revenue contributions are significant, but specific market share data is difficult to obtain due to fragmented market.
  • Strelok Pro App: Ballistic calculator application for firearm shooters, helping with long-range precision. Competitors include Applied Ballistics and Hornady 4DOF. Market share data is not readily available.
  • GunBroker.com: Online marketplace. Competitors include other online firearm marketplaces. Generated significant revenue for the company in 2023.

Market Dynamics

industry overview logo Industry Overview

The ammunition industry is influenced by factors like gun ownership rates, regulatory changes, geopolitical events, and raw material costs. Demand can be cyclical and sensitive to political climate.

Positioning

Ammo Inc. aims to position itself as a premium ammunition manufacturer with a focus on innovation and quality. The acquisition of GunBroker.com diversified its revenue streams and added significant opportunity to the industry and market.

Total Addressable Market (TAM)

The TAM for the ammunition market is estimated to be in the billions of dollars. Ammo Inc. is positioned to capture a portion of this market through its various ammunition lines and GunBroker.com but faces strong competition from established players.

Upturn SWOT Analysis

Strengths

  • Strong Brand Recognition
  • Diverse Product Portfolio
  • Vertically Integrated Operations
  • GunBroker.com Acquisition
  • Innovation in Ammunition Technology

Weaknesses

  • Reliance on Raw Material Availability
  • Susceptibility to Regulatory Changes
  • History of Negative Income
  • Potential impact to GunBroker.com revenue if gun sales drop

Opportunities

  • Expanding into New Markets
  • Developing Innovative Ammunition Technologies
  • Increasing Online Sales through GunBroker.com
  • Capitalizing on Growing Demand for Self-Defense Ammunition

Threats

  • Increased Competition
  • Fluctuations in Raw Material Costs
  • Stricter Gun Control Legislation
  • Economic Downturn Affecting Consumer Spending

Competitors and Market Share

competitor logo Key Competitors

  • Vista Outdoor Inc. (VSTO)
  • Olin Corporation (OLN)
  • Smith & Wesson Brands, Inc. (SWBI)

Competitive Landscape

Ammo Inc. competes with larger, more established companies. It differentiates itself through product innovation and the GunBroker.com platform. Its vertically integrated approach allows greater control of supply and production.

Major Acquisitions

GunBroker.com

  • Year: 2021
  • Acquisition Price (USD millions): 240
  • Strategic Rationale: Diversified revenue streams, expanded customer base, and created synergies within the firearms industry.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been influenced by acquisitions, market demand, and regulatory factors.

Future Projections: Future projections vary depending on market conditions and company performance. Analyst estimates should be consulted.

Recent Initiatives: Recent initiatives include the integration of GunBroker.com, expansion of ammunition lines, and focus on cost optimization.

Summary

Ammo Inc. is a diversified player in the ammunition and firearms marketplace, bolstered by its acquisition of GunBroker.com. Its innovative ammunition products provide a competitive edge but it faces challenges from larger, more established companies. The company's performance is susceptible to regulatory changes and raw material costs. Careful monitoring of these factors will be crucial for future growth and profitability.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings
  • Industry Reports
  • Press Releases
  • Analyst Estimates

Disclaimers:

This analysis is based on available information and is not financial advice. Market conditions and company performance can change. Consult a financial professional for investment advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Ammo Inc

Exchange NASDAQ
Headquaters Scottsdale, AZ, United States
IPO Launch date 2016-01-07
CEO & Chairman of the Board Mr. Steven F. Urvan
Sector Industrials
Industry Aerospace & Defense
Full time employees 81
Full time employees 81

Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company is also involved in banner advertising campaign activities. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Scottsdale, Arizona.