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Upturn AI Summary - About
Ammo Inc(POWW)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for POWW
09/28/2026: POWW (1-star) is currently NOT-A-BUY. Pass it for now.
Ammo Inc is a specialized manufacturer of high-performance ammunition and the owner of GunBroker.com, a major online marketplace for the firearms industry. The company distinguishes itself through its vertically integrated model, combining physical goods production with a digital ecosystem that provides valuable consumer insights. Its primary growth opportunity lies in scaling its proprietary product lines while deepening the monetization of its e-commerce platform. However, the company faces significant risks from regulatory changes, intense competition from established industry giants, and potential cyclicality in consumer spending. It is best suited for growth-oriented investors who can tolerate high volatility and are monitoring the company’s progress in improving operating margins.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company targets growth through technology and manufacturing expansion, though results have been inconsistent. |
| Momentum investor | Mixed fit | The stock is subject to high volatility; momentum signals are conditional on industry sentiment and positive earnings surprises. |
| Value investor | Mixed fit | Valuation is often tied to cyclical industry cycles rather than long-term stable asset growth. |
| Dividend investor | Weak fit | The company does not currently pay a meaningful dividend, prioritizing reinvestment. |
| Low-risk investor | Weak fit | High sensitivity to regulatory and political changes makes this a high-volatility, higher-risk investment. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is highly sensitive to news regarding gun control legislation and industry demand shifts. |
| Valuation risk | Medium | Valuations fluctuate significantly based on market cycles and speculative interest. |
| Competition risk (Legacy Ammunition Manufacturers) | Medium / high | Major competitors with economies of scale can exert pressure on pricing and retail shelf space. |
| Business quality | Medium | The business model relies on both manufacturing efficiency and digital marketplace management, which are distinct operational challenges. |
| Dividend income | Low / none | Shareholders should expect no income generation from this stock. |
| Execution risk | Medium | Successful scaling of production and consistent maintenance of the GunBroker platform are critical for long-term value. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 1.39% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 265.78M USD | Price to earnings Ratio 114.5 | 1Y Target Price 3.5 |
Price to earnings Ratio 114.5 | 1Y Target Price 3.5 | ||
Volume (30-day avg) 509.6K shares | Beta 1.02 | 52 Weeks Range 1.42 - 2.67 | Updated Date 09/27/2026 |
52 Weeks Range 1.42 - 2.67 | Updated Date 09/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.02 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Ammunition Manufacturing | Production and sale of centerfire ammunition for sport and self-defense. | Revenue is earned by selling physical goods to distributors and retailers. |
| Marketplace Services | Fees collected from GunBroker.com auction transactions and advertising. | This is a recurring revenue stream based on user transaction volume on the platform. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 114.5 | Forward PE 76.92 | Enterprise Value 209.04M | Price to Sales(TTM) 4.95 |
Enterprise Value 209.04M | Price to Sales(TTM) 4.95 | ||
Enterprise Value to Revenue 3.49 | Enterprise Value to EBITDA 9 | Shares Outstanding 116.06M | Shares Floating 96.68M |
Shares Outstanding 116.06M | Shares Floating 96.68M | ||
Percent Insiders 30.38 | Percent Institutions 56.49 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Ammo Inc
Exchange NASDAQ | Headquarters Atlanta, GA, United States | ||
IPO Launch date 2016-01-07 | CEO & Chairman Mr. Steven F. Urvan | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 63 | Website https://outdoorholding.com |
Full time employees 63 | Website https://outdoorholding.com | ||
Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company also offers a state and federal compliant solution that connects buyers with sellers. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Atlanta, Georgia.
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