Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
PRKS 
United Parks & Resorts Inc (PRKS)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/21/2025: PRKS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $57.45
1 Year Target Price $57.45
| 5 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.55% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.87B USD | Price to earnings Ratio 14.2 | 1Y Target Price 57.45 |
Price to earnings Ratio 14.2 | 1Y Target Price 57.45 | ||
Volume (30-day avg) 12 | Beta 1.34 | 52 Weeks Range 37.68 - 60.83 | Updated Date 10/21/2025 |
52 Weeks Range 37.68 - 60.83 | Updated Date 10/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.39% | Operating Margin (TTM) 28.74% |
Management Effectiveness
Return on Assets (TTM) 10.41% | Return on Equity (TTM) - |
Valuation
Trailing PE 14.2 | Forward PE 10.71 | Enterprise Value 5165703569 | Price to Sales(TTM) 1.68 |
Enterprise Value 5165703569 | Price to Sales(TTM) 1.68 | ||
Enterprise Value to Revenue 3.03 | Enterprise Value to EBITDA 8.59 | Shares Outstanding 55024612 | Shares Floating 27195020 |
Shares Outstanding 55024612 | Shares Floating 27195020 | ||
Percent Insiders 2.06 | Percent Institutions 116.8 |
Upturn AI SWOT
United Parks & Resorts Inc
Company Overview
History and Background
United Parks & Resorts Inc, formerly known as SeaWorld Entertainment Inc., was founded in 1964. Starting with a single marine park, it grew through acquisitions and expansions, facing changes in ownership and evolving societal views on animal welfare. It rebranded in 2024 to reflect a broader entertainment offering.
Core Business Areas
- Theme Parks: Operates a portfolio of theme parks featuring rides, shows, and attractions. These parks include SeaWorld, Busch Gardens, Sesame Place, and Water Country USA.
- Water Parks: Owns and operates water parks, offering water-based attractions and entertainment.
- Ancillary Services: Provides ancillary services such as merchandise sales, food and beverage, and in-park experiences.
Leadership and Structure
The leadership team consists of the CEO, CFO, and various VPs responsible for different aspects of the business (operations, marketing, etc.). The organizational structure is hierarchical, with park presidents reporting to regional managers, who report to the executive team.
Top Products and Market Share
Key Offerings
- SeaWorld Parks: Marine-themed parks offering animal exhibits, shows, and rides. Competitors include Disney (DIS) and Universal (CMCSA). Estimated revenue contribution is significant.
- Busch Gardens Parks: Theme parks with a focus on thrill rides and animal encounters. Competitors include Six Flags (SIX) and Cedar Fair (FUN). Estimated revenue contribution is significant.
- Sesame Place Parks: Theme parks designed for young children, featuring Sesame Street characters. Competitors include Legoland (privately held). Estimated revenue contribution is significant.
Market Dynamics
Industry Overview
The theme park industry is competitive, influenced by economic conditions, consumer spending, travel trends, and technological advancements. The industry is consolidating with key players increasing their offerings and investments.
Positioning
United Parks & Resorts Inc is a significant player in the theme park industry, known for its animal attractions and thrill rides. Its competitive advantages include its established brands, unique park offerings, and focus on conservation efforts.
Total Addressable Market (TAM)
The global theme park market is estimated at around $70 billion. United Parks & Resorts Inc captures a portion of this market, with opportunities to expand its reach through new park development and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Diverse Park Portfolio
- Unique Animal Attractions
- Conservation Efforts
- Established Infrastructure
Weaknesses
- Negative Public Perception (related to animal welfare concerns)
- Seasonality
- High Capital Expenditure
- Sensitivity to Economic Downturns
Opportunities
- Expansion into New Markets
- Development of New Attractions and Technologies
- Strategic Partnerships
- Enhanced Digital Marketing
- Growth in Entertainment Spending
Threats
- Economic Recession
- Changing Consumer Preferences
- Increased Competition
- Regulatory Changes (related to animal welfare)
- Public Health Crises
Competitors and Market Share
Key Competitors
- DIS
- CMCSA
- SIX
- FUN
Competitive Landscape
United Parks & Resorts Inc competes with other theme park operators, entertainment companies, and leisure activities. Its advantages include its unique animal attractions, diverse park portfolio, and strong brand recognition. Disadvantages include public perceptions and economic dependance.
Major Acquisitions
Aquatica Orlando
- Year: 2008
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanded water park offerings and diversified the company's park portfolio. It was not an acquisition, it was a new built park.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced moderate growth in revenue and attendance over the past few years, driven by new attractions and improved marketing efforts.
Future Projections: Analysts project continued growth in revenue and earnings, driven by expansion plans and increased consumer spending on leisure activities.
Recent Initiatives: Recent initiatives include the launch of new attractions, partnerships with entertainment companies, and investments in digital marketing.
Summary
United Parks & Resorts Inc is a notable player in the theme park industry with a strong brand and diverse park portfolio. The company's financial performance shows stability and growth potential, but it faces challenges related to public perception and economic conditions. Strategic initiatives and expansion plans position the company for future success. Management of these challenges is critical for long-term growth and shareholder value.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About United Parks & Resorts Inc
Exchange NYSE | Headquaters Orlando, FL, United States | ||
IPO Launch date 2013-04-19 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 3300 | Website https://www.unitedparks.com |
Full time employees 3300 | Website https://www.unitedparks.com | ||
United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida; and a theme park in Langhorne, Pennsylvania and Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand names. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.