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PRKS 
United Parks & Resorts Inc (PRKS)
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Upturn Advisory Summary
12/03/2025: PRKS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $46.09
1 Year Target Price $46.09
| 5 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.3% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.95B USD | Price to earnings Ratio 10.7 | 1Y Target Price 46.09 |
Price to earnings Ratio 10.7 | 1Y Target Price 46.09 | ||
Volume (30-day avg) 12 | Beta 1.28 | 52 Weeks Range 29.62 - 60.63 | Updated Date 12/3/2025 |
52 Weeks Range 29.62 - 60.63 | Updated Date 12/3/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date 2025-11-06 | When - | Estimate 2.26 | Actual 1.61 |
Profitability
Profit Margin 10.83% | Operating Margin (TTM) 29.73% |
Management Effectiveness
Return on Assets (TTM) 9.59% | Return on Equity (TTM) - |
Valuation
Trailing PE 10.7 | Forward PE 6.93 | Enterprise Value 4096675592 | Price to Sales(TTM) 1.17 |
Enterprise Value 4096675592 | Price to Sales(TTM) 1.17 | ||
Enterprise Value to Revenue 2.45 | Enterprise Value to EBITDA 7.38 | Shares Outstanding 54550611 | Shares Floating 26572148 |
Shares Outstanding 54550611 | Shares Floating 26572148 | ||
Percent Insiders 2.14 | Percent Institutions 133.11 |
Upturn AI SWOT
United Parks & Resorts Inc
Company Overview
History and Background
United Parks & Resorts Inc. was formerly known as SeaWorld Entertainment, Inc. Founded in 1959 with the opening of SeaWorld San Diego, the company has evolved into a leading theme park and entertainment company. Significant milestones include expansion across the US and international markets and the acquisition of various park properties.
Core Business Areas
- Theme Parks: Operation of theme parks featuring animal exhibits, rides, shows, and attractions. Including brands such as SeaWorld, Busch Gardens and Discovery Cove.
- Water Parks: Operation of water parks featuring water slides, wave pools, and other water-based attractions. Including brands such as Aquatica and Adventure Island.
- In-Park Spending: Revenue generated from in-park spending on merchandise, food and beverage, and other ancillary services.
Leadership and Structure
The company is led by a CEO and supported by a management team overseeing various functions such as operations, finance, marketing, and human resources. The organizational structure includes regional park management and corporate support functions.
Top Products and Market Share
Key Offerings
- SeaWorld Parks: Theme parks featuring marine animal exhibits, shows, and attractions. Competitors include Disney and Universal. Market Share: Estimated to be around 5-10% of the total theme park market. Revenue directly tied to park attendance and in-park spending.
- Busch Gardens Parks: Theme parks featuring thrill rides, animal encounters, and live entertainment. Competitors include Six Flags. Revenue directly tied to park attendance and in-park spending.
- Discovery Cove Parks: All-inclusive day resorts offering unique animal interactions and relaxation. Revenue primarily generated from admission fees. Competitors include premium experience providers.
Market Dynamics
Industry Overview
The theme park and entertainment industry is characterized by high capital investment, intense competition, and sensitivity to economic conditions. Key trends include increasing demand for immersive experiences and technological integration.
Positioning
United Parks & Resorts Inc is positioned as a leading theme park operator with a focus on animal-themed attractions and conservation efforts. Competitive advantages include established park brands and a diversified portfolio.
Total Addressable Market (TAM)
The global theme park market is expected to reach hundreds of billions of dollars. United Parks & Resorts Inc is positioned to capture a portion of this TAM through its diversified park portfolio and strategic growth initiatives.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Diversified park portfolio
- Strong focus on animal conservation
- Experienced management team
Weaknesses
- Past controversies related to animal welfare
- Seasonal business
- High capital expenditure requirements
- Sensitivity to economic downturns
Opportunities
- Expansion into new markets
- Development of new attractions and experiences
- Strategic acquisitions
- Increased focus on sustainability
Threats
- Intense competition
- Economic downturns
- Changing consumer preferences
- Negative publicity related to animal welfare
Competitors and Market Share
Key Competitors
- DIS
- SIX
- FUN
Competitive Landscape
United Parks & Resorts Inc faces intense competition from larger theme park operators. Its advantages include its focus on animal-themed attractions and its diversified park portfolio. Disadvantages include past controversies related to animal welfare.
Major Acquisitions
Acquired Company Name
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Expand park portfolio and diversify offerings.
Growth Trajectory and Initiatives
Historical Growth: Growth has been moderate, driven by increased park attendance and in-park spending.
Future Projections: Analyst estimates project continued moderate growth, driven by new attractions and expansion efforts.
Recent Initiatives: Recent initiatives include the development of new rides and attractions, expansion of park offerings, and increased focus on animal conservation and sustainability.
Summary
United Parks & Resorts Inc is a moderately strong company with a diversified park portfolio and established brand recognition. Its focus on animal-themed attractions sets it apart, but past controversies remain a concern. The company needs to continue innovating and addressing animal welfare concerns to ensure long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Financial data is illustrative and requires live data access for accuracy. Market share data is estimated. Please consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About United Parks & Resorts Inc
Exchange NYSE | Headquaters Orlando, FL, United States | ||
IPO Launch date 2013-04-19 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 3300 | Website https://www.unitedparks.com |
Full time employees 3300 | Website https://www.unitedparks.com | ||
United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida; and a theme park in Langhorne, Pennsylvania and Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand names. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.
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