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Upturn AI SWOT - About
United Parks & Resorts Inc (PRKS)
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Upturn Advisory Summary
08/14/2025: PRKS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $57.18
1 Year Target Price $57.18
| 5 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.09% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.93B USD | Price to earnings Ratio 14.47 | 1Y Target Price 57.18 |
Price to earnings Ratio 14.47 | 1Y Target Price 57.18 | ||
Volume (30-day avg) 12 | Beta 1.48 | 52 Weeks Range 37.68 - 60.83 | Updated Date 08/15/2025 |
52 Weeks Range 37.68 - 60.83 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date 2025-08-07 | When - | Estimate 1.8637 | Actual 1.7041 |
Profitability
Profit Margin 12.39% | Operating Margin (TTM) 28.74% |
Management Effectiveness
Return on Assets (TTM) 10.41% | Return on Equity (TTM) - |
Valuation
Trailing PE 14.47 | Forward PE 10.19 | Enterprise Value 5091950154 | Price to Sales(TTM) 1.72 |
Enterprise Value 5091950154 | Price to Sales(TTM) 1.72 | ||
Enterprise Value to Revenue 2.98 | Enterprise Value to EBITDA 8.47 | Shares Outstanding 55013900 | Shares Floating 27195570 |
Shares Outstanding 55013900 | Shares Floating 27195570 | ||
Percent Insiders 1.86 | Percent Institutions 124.24 |
Upturn AI SWOT
United Parks & Resorts Inc
Company Overview
History and Background
United Parks & Resorts Inc, formerly known as SeaWorld Entertainment, was founded in 1959 as an underwater restaurant and marine exhibit. It expanded significantly in the late 20th and early 21st centuries through acquisitions and new park development. The company rebranded to United Parks & Resorts in 2024 to represent a broader portfolio beyond SeaWorld.
Core Business Areas
- Theme Parks: Operation of themed amusement parks featuring rides, attractions, shows, and exhibits.
- Water Parks: Management of water parks that offer a variety of water-based attractions.
- Zoological Parks: Oversight of zoological parks that showcase animal exhibits, conservation efforts, and educational programs.
Leadership and Structure
Marc Swanson is the CEO. The organizational structure includes departments for park operations, marketing, finance, and human resources. The company operates under a board of directors overseeing strategic decisions.
Top Products and Market Share
Key Offerings
- Aquatica Water Parks: Water parks offering a variety of slides, pools, and water attractions. Revenue and market share is estimated at ~5% of the total water park industry. Competitors include Schlitterbahn and Great Wolf Lodge.
- Discovery Cove: All-inclusive day resort offering unique animal encounters and relaxation. Revenue and market share is estimated at ~1% of the total theme park industry. Competitors are very limited and highly specialized.
- SeaWorld Theme Parks: Marine life-themed parks featuring animal shows, rides, and attractions. Market share is estimated at ~10% of the total theme park industry. Competitors include Disney, Universal, and Six Flags.
Market Dynamics
Industry Overview
The theme park industry is highly competitive, characterized by large capital investments and seasonal demand. Key trends include technological advancements, immersive experiences, and increasing focus on sustainability and animal welfare.
Positioning
United Parks & Resorts holds a significant position in the theme park and entertainment industry, differentiated by its marine life focus and commitment to animal conservation. It competes with larger players like Disney and Universal but maintains a unique niche.
Total Addressable Market (TAM)
The global theme park market is valued at over $60 billion. United Parks & Resorts aims to increase its portion of the total market by expanding into new territories and offering unique experiences.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique animal-focused attractions
- Commitment to conservation efforts
- Diverse portfolio of parks
Weaknesses
- Negative brand perception due to historical animal welfare concerns
- High capital expenditure requirements
- Seasonality of business
- Geographic concentration
Opportunities
- Expansion into new markets
- Development of new attractions and experiences
- Enhanced digital marketing and technology integration
- Partnerships with conservation organizations
Threats
- Economic downturns
- Changing consumer preferences
- Increased competition
- Negative publicity related to animal welfare
Competitors and Market Share
Key Competitors
- DIS
- CMCSA
- SIX
Competitive Landscape
United Parks & Resorts differentiates itself through marine life focus, but faces challenges from larger companies like Disney and Universal due to their larger marketing budgets and wider range of offerings.
Major Acquisitions
Aquatica Orlando
- Year: 2000
- Acquisition Price (USD millions): 110
- Strategic Rationale: Expanded portfolio of water parks
Growth Trajectory and Initiatives
Historical Growth: Growth varies depending on recent strategic decisions. Assumed moderate growth in the past five years.
Future Projections: Analyst projects moderate growth, driven by international expansion and new attraction development.
Recent Initiatives: Recent initiatives include rebranding, new ride development, and enhanced conservation programs.
Summary
United Parks & Resorts holds a unique position in the theme park sector with its marine life focus but faces stiff competition. The recent rebranding and commitment to animal welfare are positives. However, the company must navigate economic uncertainties and evolving consumer preferences. Strategic expansion is essential for sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About United Parks & Resorts Inc
Exchange NYSE | Headquaters Orlando, FL, United States | ||
IPO Launch date 2013-04-19 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 3300 | Website https://www.unitedparks.com |
Full time employees 3300 | Website https://www.unitedparks.com | ||
United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida; and a theme park in Langhorne, Pennsylvania and Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand names. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.
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