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Upturn AI Summary - About
United Parks & Resorts Inc(PRKS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PRKS
11/05/2026: PRKS (1-star) is currently NOT-A-BUY. Pass it for now.
United Parks & Resorts is a mid-market theme park operator with a portfolio that includes the SeaWorld and Busch Gardens brands. The company is known for combining animal-focused educational content with traditional thrill rides, which helps differentiate it from larger competitors. Its main growth opportunity lies in leveraging its diverse brand assets and enhancing per-capita spending through targeted park improvements. However, the company faces risks from high debt levels, macroeconomic sensitivity, and ongoing public scrutiny of its animal-based business model. It may be suitable for value-oriented investors who can tolerate cyclical volatility, though the lack of a reliable dividend makes it less attractive for income-focused portfolios.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through operational improvements and new attraction launches, but growth is often tied to macroeconomic cycles. |
| Momentum investor | Strong fit while signal remains positive | Momentum investors may find opportunities during periods of strong seasonal attendance reports or significant new ride announcements. |
| Value investor | Strong fit | The stock may appeal to value investors looking for a turnaround or recovery play in the leisure sector at attractive multiples. |
| Dividend investor | Weak fit | The company does not prioritize regular dividend payments, making it less suitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High debt levels and cyclical industry exposure create volatility that is generally unsuitable for conservative, low-risk investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to large price swings based on economic news, weather, and seasonal attendance data. |
| Valuation risk | Medium | Market sentiment can shift rapidly, potentially decoupling the stock price from underlying operational performance. |
| Competition risk (Thematic park competition) | High | The company faces immense pressure from larger competitors with superior access to capital and global IP libraries. |
| Business quality | Medium | While the assets are high-quality, the business is capital-intensive and sensitive to external shocks. |
| Dividend income | Low / none | The company does not provide a reliable income stream via dividends. |
| Execution risk | Medium | Management must consistently execute on capital projects and marketing to maintain attendance growth. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -8.57% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.55B USD | Price to earnings Ratio 12.95 | 1Y Target Price 45.3 |
Price to earnings Ratio 12.95 | 1Y Target Price 45.3 | ||
Volume (30-day avg) 726.4K shares | Beta 1.21 | 52 Weeks Range 28.77 - 50.00 | Updated Date 11/04/2026 |
52 Weeks Range 28.77 - 50.00 | Updated Date 11/04/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.64 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Admissions | Revenue from ticket sales for park entry. | This is the core revenue driver representing how many guests visit the parks. |
| In-Park Spending | Food, beverage, merchandise, and premium experience sales. | This reflects the 'per-capita' spending and is a key margin driver. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-11-05 | When Before Market | Estimate 1.87 | Actual - |
Profitability
Profit Margin 8.11% | Operating Margin (TTM) 24.24% |
Management Effectiveness
Return on Assets (TTM) 7.84% | Return on Equity (TTM) - |
Valuation
Trailing PE 12.95 | Forward PE 10.71 | Enterprise Value 3.86B | Price to Sales(TTM) 0.94 |
Enterprise Value 3.86B | Price to Sales(TTM) 0.94 | ||
Enterprise Value to Revenue 2.35 | Enterprise Value to EBITDA 7.84 | Shares Outstanding 45.34M | Shares Floating 17.17M |
Shares Outstanding 45.34M | Shares Floating 17.17M | ||
Percent Insiders 2.54 | Percent Institutions 135.55 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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