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Upturn stock rating
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United Parks & Resorts Inc (PRKS)

Upturn stock rating
$52.08
Last Close (24-hour delay)
Profit since last BUY6.26%
upturn advisory
Consider higher Upturn Star rating
BUY since 73 days
  • BUY Advisory
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Upturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

10/15/2025: PRKS (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

12 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $57.45

1 Year Target Price $57.45

Analysts Price Target For last 52 week
$57.45 Target price
52w Low $37.68
Current$52.08
52w High $60.83

Analysis of Past Performance

Type Stock
Historic Profit -23.82%
Avg. Invested days 35
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulation Last Close 10/15/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.87B USD
Price to earnings Ratio 14.15
1Y Target Price 57.45
Price to earnings Ratio 14.15
1Y Target Price 57.45
Volume (30-day avg) 12
Beta 1.34
52 Weeks Range 37.68 - 60.83
Updated Date 10/17/2025
52 Weeks Range 37.68 - 60.83
Updated Date 10/17/2025
Dividends yield (FY) -
Basic EPS (TTM) 3.68

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 12.39%
Operating Margin (TTM) 28.74%

Management Effectiveness

Return on Assets (TTM) 10.41%
Return on Equity (TTM) -

Valuation

Trailing PE 14.15
Forward PE 10.71
Enterprise Value 5165703569
Price to Sales(TTM) 1.68
Enterprise Value 5165703569
Price to Sales(TTM) 1.68
Enterprise Value to Revenue 3.03
Enterprise Value to EBITDA 8.59
Shares Outstanding 55024612
Shares Floating 27195020
Shares Outstanding 55024612
Shares Floating 27195020
Percent Insiders 2.06
Percent Institutions 116.8

ai summary icon Upturn AI SWOT

United Parks & Resorts Inc

stock logo

Company Overview

overview logo History and Background

United Parks & Resorts Inc, formerly known as SeaWorld Entertainment Inc., was founded in 1964. Starting with a single marine park, it grew through acquisitions and expansions, facing changes in ownership and evolving societal views on animal welfare. It rebranded in 2024 to reflect a broader entertainment offering.

business area logo Core Business Areas

  • Theme Parks: Operates a portfolio of theme parks featuring rides, shows, and attractions. These parks include SeaWorld, Busch Gardens, Sesame Place, and Water Country USA.
  • Water Parks: Owns and operates water parks, offering water-based attractions and entertainment.
  • Ancillary Services: Provides ancillary services such as merchandise sales, food and beverage, and in-park experiences.

leadership logo Leadership and Structure

The leadership team consists of the CEO, CFO, and various VPs responsible for different aspects of the business (operations, marketing, etc.). The organizational structure is hierarchical, with park presidents reporting to regional managers, who report to the executive team.

Top Products and Market Share

overview logo Key Offerings

  • SeaWorld Parks: Marine-themed parks offering animal exhibits, shows, and rides. Competitors include Disney (DIS) and Universal (CMCSA). Estimated revenue contribution is significant.
  • Busch Gardens Parks: Theme parks with a focus on thrill rides and animal encounters. Competitors include Six Flags (SIX) and Cedar Fair (FUN). Estimated revenue contribution is significant.
  • Sesame Place Parks: Theme parks designed for young children, featuring Sesame Street characters. Competitors include Legoland (privately held). Estimated revenue contribution is significant.

Market Dynamics

industry overview logo Industry Overview

The theme park industry is competitive, influenced by economic conditions, consumer spending, travel trends, and technological advancements. The industry is consolidating with key players increasing their offerings and investments.

Positioning

United Parks & Resorts Inc is a significant player in the theme park industry, known for its animal attractions and thrill rides. Its competitive advantages include its established brands, unique park offerings, and focus on conservation efforts.

Total Addressable Market (TAM)

The global theme park market is estimated at around $70 billion. United Parks & Resorts Inc captures a portion of this market, with opportunities to expand its reach through new park development and strategic partnerships.

Upturn SWOT Analysis

Strengths

  • Strong Brand Recognition
  • Diverse Park Portfolio
  • Unique Animal Attractions
  • Conservation Efforts
  • Established Infrastructure

Weaknesses

  • Negative Public Perception (related to animal welfare concerns)
  • Seasonality
  • High Capital Expenditure
  • Sensitivity to Economic Downturns

Opportunities

  • Expansion into New Markets
  • Development of New Attractions and Technologies
  • Strategic Partnerships
  • Enhanced Digital Marketing
  • Growth in Entertainment Spending

Threats

  • Economic Recession
  • Changing Consumer Preferences
  • Increased Competition
  • Regulatory Changes (related to animal welfare)
  • Public Health Crises

Competitors and Market Share

competitor logo Key Competitors

  • DIS
  • CMCSA
  • SIX
  • FUN

Competitive Landscape

United Parks & Resorts Inc competes with other theme park operators, entertainment companies, and leisure activities. Its advantages include its unique animal attractions, diverse park portfolio, and strong brand recognition. Disadvantages include public perceptions and economic dependance.

Major Acquisitions

Aquatica Orlando

  • Year: 2008
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: Expanded water park offerings and diversified the company's park portfolio. It was not an acquisition, it was a new built park.

Growth Trajectory and Initiatives

Historical Growth: The company has experienced moderate growth in revenue and attendance over the past few years, driven by new attractions and improved marketing efforts.

Future Projections: Analysts project continued growth in revenue and earnings, driven by expansion plans and increased consumer spending on leisure activities.

Recent Initiatives: Recent initiatives include the launch of new attractions, partnerships with entertainment companies, and investments in digital marketing.

Summary

United Parks & Resorts Inc is a notable player in the theme park industry with a strong brand and diverse park portfolio. The company's financial performance shows stability and growth potential, but it faces challenges related to public perception and economic conditions. Strategic initiatives and expansion plans position the company for future success. Management of these challenges is critical for long-term growth and shareholder value.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.

Upturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About United Parks & Resorts Inc

Exchange NYSE
Headquaters Orlando, FL, United States
IPO Launch date 2013-04-19
CEO -
Sector Consumer Cyclical
Industry Leisure
Full time employees 3300
Full time employees 3300

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida; and a theme park in Langhorne, Pennsylvania and Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand names. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.