Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
PRPL 
Purple Innovation Inc (PRPL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: PRPL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.53
1 Year Target Price $2.53
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -68.64% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 121.23M USD | Price to earnings Ratio - | 1Y Target Price 2.53 |
Price to earnings Ratio - | 1Y Target Price 2.53 | ||
Volume (30-day avg) 5 | Beta 1.42 | 52 Weeks Range 0.56 - 1.37 | Updated Date 08/15/2025 |
52 Weeks Range 0.56 - 1.37 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date 2025-07-29 | When - | Estimate -0.11 | Actual -0.11 |
Profitability
Profit Margin -18.43% | Operating Margin (TTM) -9.61% |
Management Effectiveness
Return on Assets (TTM) -7.83% | Return on Equity (TTM) -331.12% |
Valuation
Trailing PE - | Forward PE 294.12 | Enterprise Value 282449219 | Price to Sales(TTM) 0.27 |
Enterprise Value 282449219 | Price to Sales(TTM) 0.27 | ||
Enterprise Value to Revenue 0.62 | Enterprise Value to EBITDA -30.56 | Shares Outstanding 108244000 | Shares Floating 56321490 |
Shares Outstanding 108244000 | Shares Floating 56321490 | ||
Percent Insiders 4.57 | Percent Institutions 65.25 |
Upturn AI SWOT
Purple Innovation Inc
Company Overview
History and Background
Purple Innovation Inc. was founded in 2015, evolving from a rocket scientist brothers' (Terry and Tony Pearce) innovation in cushioning technology. Initially focused on wheelchair cushions, they pivoted to mattresses and bedding, rapidly growing through online marketing and direct-to-consumer sales.
Core Business Areas
- Mattresses: Purple's core business is designing and selling mattresses featuring their patented GelFlex Grid technology, providing pressure relief and support.
- Bedding: This segment includes pillows, sheets, mattress protectors, and other bedding accessories designed to complement Purple mattresses.
- Other Comfort Products: This includes seat cushions and other comfort-enhancing products utilizing their GelFlex Grid technology, aimed at improving comfort in various settings.
Leadership and Structure
Purple Innovation Inc. is led by CEO Robert T. DeMartini. The organizational structure is typical of a publicly traded company, with a board of directors and executive leadership team overseeing various functional departments such as sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Competitors: Tempur-Pedic, Sleep Number, Casper, Saatva
- Purple Mattress: The flagship product, featuring the GelFlex Grid, known for pressure relief and airflow. Competitors include Tempur-Pedic, Sleep Number, Casper, and Saatva. Market share for Purple mattresses alone is estimated to be around 2-3% of the overall mattress market. Specific revenue figures for the Purple Mattress are proprietary.
- Competitors: MyPillow, Coop Home Goods, Tempur-Pedic
- Purple Harmony Pillow: A premium pillow also featuring the GelFlex Grid for neck support and temperature regulation. Competitors include MyPillow, Coop Home Goods, and Tempur-Pedic. Sales number and market share are not publicly disclosed.
- Competitors: Standard bedding brands
- Purple Sheets: Designed to complement the mattresses with breathable, stretchable fabric, enhancing the GelFlex Grid's benefits. Competitors are standard bedding brands. Sales number and market share are not publicly disclosed.
Market Dynamics
Industry Overview
The mattress and bedding industry is highly competitive and fragmented, with a mix of established brands and newer direct-to-consumer players. The industry is influenced by consumer preferences for comfort, health, and convenience. There's growing focus on online sales and technological innovation.
Positioning
Purple Innovation Inc. is positioned as an innovative sleep technology company, differentiating itself through its patented GelFlex Grid. Its competitive advantages include its unique technology, direct-to-consumer model, and strong brand awareness. The company faces competition from established brands with larger marketing budgets and newer entrants with lower price points.
Total Addressable Market (TAM)
The global mattress market is estimated to be around $40 billion USD. Purple Innovation Inc. is positioned to capture a larger share of this market by focusing on innovation, direct-to-consumer sales, and brand building.
Upturn SWOT Analysis
Strengths
- Patented GelFlex Grid technology
- Strong brand recognition
- Direct-to-consumer sales model
- Innovative marketing strategy
Weaknesses
- Higher price point compared to some competitors
- Inconsistent profitability
- Supply chain vulnerabilities
- Reliance on single core technology
Opportunities
- Expansion into new product categories (e.g., furniture)
- Increased international presence
- Partnerships with retailers
- Growing demand for sleep technology products
Threats
- Intense competition
- Changing consumer preferences
- Economic downturn
- Supply chain disruptions
- Rising raw material costs
Competitors and Market Share
Key Competitors
- Tempur Sealy International Inc (TPX)
- Sleep Number Corp (SNBR)
- Casper Sleep Inc (CSPR)
Competitive Landscape
Purple Innovation Inc. has a unique product and strong brand, but faces competition from larger, more established players with greater resources and brand recognition.
Growth Trajectory and Initiatives
Historical Growth: Purple Innovation Inc. experienced rapid growth in its early years driven by its innovative product and direct-to-consumer model. Growth has slowed more recently.
Future Projections: Future growth projections are subject to analyst estimates and market conditions. Analyst consensus estimates should be consulted for up-to-date projections.
Recent Initiatives: Recent initiatives include focusing on profitability, optimizing the supply chain, expanding retail partnerships, and introducing new product variations.
Summary
Purple Innovation is a company with a compelling and unique product that has generated good revenue. The company, however, faces profitability challenges, is highly competitive, and must be wary of changing consumer preferences. Expansion into new product categories and international markets represents an opportunity. The company needs to watch out for intense competition and supply chain disruptions in order to succeed.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change, affecting the accuracy of this information. Please do your own research before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Purple Innovation Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2015-10-29 | CEO & Director Mr. Robert T. DeMartini | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1200 | Website https://purple.com |
Full time employees 1200 | Website https://purple.com | ||
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.