Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
PRPL 
Purple Innovation Inc (PRPL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: PRPL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $2.53
1 Year Target Price $2.53
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -72.86% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 78.91M USD | Price to earnings Ratio - | 1Y Target Price 2.53 |
Price to earnings Ratio - | 1Y Target Price 2.53 | ||
Volume (30-day avg) 5 | Beta 1.55 | 52 Weeks Range 0.56 - 1.50 | Updated Date 06/30/2025 |
52 Weeks Range 0.56 - 1.50 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.62 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.16% | Operating Margin (TTM) -11.14% |
Management Effectiveness
Return on Assets (TTM) -8.37% | Return on Equity (TTM) -199.85% |
Valuation
Trailing PE - | Forward PE 294.12 | Enterprise Value 234210113 | Price to Sales(TTM) 0.17 |
Enterprise Value 234210113 | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA -30.56 | Shares Outstanding 108221000 | Shares Floating 56298986 |
Shares Outstanding 108221000 | Shares Floating 56298986 | ||
Percent Insiders 4.57 | Percent Institutions 70.22 |
Analyst Ratings
Rating 3 | Target Price 2.53 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Purple Innovation Inc
Company Overview
History and Background
Purple Innovation Inc. was founded in 2015. It innovated a unique cushioning technology called the 'Purple Grid'. They initially focused on mattresses but expanded to pillows, seat cushions, and other comfort products.
Core Business Areas
- Mattresses: Purple's core business revolves around its mattresses featuring the Purple Grid technology, designed for pressure relief and support.
- Pillows and Seat Cushions: They offer a range of pillows and seat cushions incorporating the same Purple Grid technology for enhanced comfort.
- Bedding and Accessories: Purple also sells sheets, mattress protectors, and other bedding accessories.
Leadership and Structure
The leadership team includes CEO Joel Balzer, CFO Bennett Nussbaum, and other key executives. They operate with a functional organizational structure.
Top Products and Market Share
Key Offerings
- Purple Mattress: The flagship product, featuring the Purple Grid. Market share varies by segment, but Purple is a recognized brand in the online mattress market. Competitors include Tempur Sealy (TPX) and Sleep Number (SNBR).
- Purple Harmony Pillow: A pillow designed for comfort and support using the Purple Grid. Competitors include Coop Home Goods and Saatva.
- Purple Seat Cushion: Seat cushion designed for comfort and support, using the Purple Grid technology. Competitors include ComfiLife and Everlasting Comfort.
Market Dynamics
Industry Overview
The mattress and bedding industry is competitive, with a mix of established players and direct-to-consumer brands. There is a growing demand for innovative and comfortable sleep solutions.
Positioning
Purple Innovation Inc. is positioned as a premium brand known for its unique Purple Grid technology, offering a distinctive feel and pressure relief.
Total Addressable Market (TAM)
The global mattress market is estimated to be around $40 billion. Purple's positioning as a premium brand allows it to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Unique Purple Grid technology
- Strong brand recognition
- Direct-to-consumer sales channel
- Innovation in comfort products
Weaknesses
- High marketing expenses
- Dependence on Purple Grid material
- Inventory management challenges
- Inconsistent profitability
Opportunities
- Expansion into new product categories
- International market growth
- Strategic partnerships with retailers
- Development of new technologies
Threats
- Intense competition in the mattress industry
- Rising raw material costs
- Changing consumer preferences
- Economic downturn
Competitors and Market Share
Key Competitors
- TPX
- SNBR
- SSB
Competitive Landscape
Purple has a unique technology but faces competition from established players with greater scale and resources.
Growth Trajectory and Initiatives
Historical Growth: Purple has experienced rapid revenue growth in recent years, driven by the popularity of its Purple Grid technology.
Future Projections: Analysts project continued revenue growth for Purple, driven by expansion into new markets and product categories.
Recent Initiatives: Recent initiatives include expanding retail partnerships and launching new product lines.
Summary
Purple Innovation is a disruptive company with a unique product, facing challenges of profitability and competitive landscape. The company has strong brand recognition and innovative products, but needs to improve cost management and expand its market presence. It must also be wary of rising material costs and shifting consumer tastes. Their potential for growth remains but needs to work on its vulnerabilities.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Purple Innovation Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2015-10-29 | CEO & Director Mr. Robert T. DeMartini | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1200 | Website https://purple.com |
Full time employees 1200 | Website https://purple.com | ||
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.