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Upturn AI SWOT - About
PRPL 
Purple Innovation Inc (PRPL)
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Upturn Advisory Summary
10/15/2025: PRPL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.53
1 Year Target Price $2.53
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -71.66% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 95.14M USD | Price to earnings Ratio - | 1Y Target Price 2.53 |
Price to earnings Ratio - | 1Y Target Price 2.53 | ||
Volume (30-day avg) 5 | Beta 1.71 | 52 Weeks Range 0.56 - 1.29 | Updated Date 10/15/2025 |
52 Weeks Range 0.56 - 1.29 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -18.43% | Operating Margin (TTM) -9.61% |
Management Effectiveness
Return on Assets (TTM) -7.83% | Return on Equity (TTM) -331.12% |
Valuation
Trailing PE - | Forward PE 294.12 | Enterprise Value 259663868 | Price to Sales(TTM) 0.21 |
Enterprise Value 259663868 | Price to Sales(TTM) 0.21 | ||
Enterprise Value to Revenue 0.57 | Enterprise Value to EBITDA -30.56 | Shares Outstanding 108243946 | Shares Floating 56321490 |
Shares Outstanding 108243946 | Shares Floating 56321490 | ||
Percent Insiders 4.57 | Percent Institutions 64.92 |
Upturn AI SWOT
Purple Innovation Inc
Company Overview
History and Background
Purple Innovation Inc. was founded in 2015, though its roots go back to the invention of Hyper-Elastic Polymer by Terry and Tony Pearce in the 1990s. They initially focused on cushioning and comfort products before entering the mattress market, gaining traction through innovative marketing and product design.
Core Business Areas
- Mattresses: Purple designs and manufactures mattresses featuring its proprietary GelFlex Grid technology for pressure relief and support.
- Pillows: Purple offers pillows incorporating the GelFlex Grid and other materials for enhanced sleep comfort.
- Bedding and Accessories: Purple provides bedding products such as sheets, blankets, and mattress protectors, along with accessories like seat cushions and pet beds.
- Other Comfort Products: This segment includes items like seat cushions and other comfort solutions leveraging Purple's core technologies.
Leadership and Structure
The leadership team includes Rob DeMartini (CEO), Bennett Nussbaum (CFO). The organizational structure is typical of a publicly traded company, with functional departments across operations, marketing, finance, and technology.
Top Products and Market Share
Key Offerings
- Purple Mattress: Purple's flagship product featuring the GelFlex Grid. Competitors include Tempur-Pedic, Casper, and Saatva. Market share data is difficult to obtain precisely but estimated to be around 5-7% of total mattress market, but greater in the online specialty space. Revenue generation is a large contributor to the company's total income.
- Purple Pillow: A popular pillow utilizing the GelFlex Grid. Competitors include MyPillow, Coop Home Goods, and Tempur-Pedic. Market share data not publicly available.
- Purple Sheets: Designed to complement the mattresses and pillows, known for breathability. Competitors include Brooklinen, Parachute, and standard cotton sheet manufacturers. Market share data not publicly available.
Market Dynamics
Industry Overview
The mattress and bedding industry is highly competitive, with a mix of established brands and emerging online players. Trends include increasing demand for online mattress sales, customizable sleep solutions, and eco-friendly products.
Positioning
Purple positions itself as an innovator in the sleep industry with its unique GelFlex Grid technology, targeting consumers seeking pressure relief and support. Its competitive advantages include its patented technology and strong brand recognition.
Total Addressable Market (TAM)
The global mattress market is estimated to be over $40 billion. Purple is positioned to capture a significant portion of this TAM through its innovative products and marketing strategies.
Upturn SWOT Analysis
Strengths
- Proprietary GelFlex Grid technology
- Strong brand recognition and innovative marketing
- Direct-to-consumer sales channel
- Focus on comfort and pressure relief
Weaknesses
- Higher price point compared to some competitors
- Variable financial performance
- Reliance on a single core technology
- Supply chain vulnerabilities
Opportunities
- Expansion into new product categories (e.g., smart beds)
- Increased penetration of international markets
- Strategic partnerships with retailers
- Growing demand for sleep technology
Threats
- Intense competition from established and emerging brands
- Fluctuations in raw material costs
- Changing consumer preferences
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- TPX
- SSB
- ZZZ
- MGT
Competitive Landscape
Purple has a unique product offering, but faces stiff competition from larger, more established players with greater financial resources. Purple differentiates through its GelFlex grid while other companies focus on more traditional springs/foam.
Growth Trajectory and Initiatives
Historical Growth: Growth has been variable, with periods of rapid expansion followed by challenges related to supply chain and marketing spend.
Future Projections: Analyst estimates vary. Growth is projected to be moderate, contingent on successful execution of strategic initiatives.
Recent Initiatives: Recent initiatives include focusing on profitability and efficiency in operations. Streamlining marketing spending.
Summary
Purple Innovation has a unique product with brand recognition, but is facing challenges with profitability in a highly competitive market. Its GelFlex Grid technology provides differentiation, but the company must control costs and effectively manage supply chain vulnerabilities to thrive. Increased competition and changing consumer preferences remain key threats. They must focus on operational efficiency to ensure growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change. Information is not guaranteed to be error-free.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Purple Innovation Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2015-10-29 | CEO & Director Mr. Robert T. DeMartini | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1200 | Website https://purple.com |
Full time employees 1200 | Website https://purple.com | ||
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
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