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PRPL 
Purple Innovation Inc (PRPL)
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Upturn Advisory Summary
12/12/2025: PRPL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.53
1 Year Target Price $2.53
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -71.66% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 89.11M USD | Price to earnings Ratio - | 1Y Target Price 2.53 |
Price to earnings Ratio - | 1Y Target Price 2.53 | ||
Volume (30-day avg) 5 | Beta 1.85 | 52 Weeks Range 0.56 - 1.29 | Updated Date 12/14/2025 |
52 Weeks Range 0.56 - 1.29 | Updated Date 12/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12.4% | Operating Margin (TTM) -5.76% |
Management Effectiveness
Return on Assets (TTM) -6.64% | Return on Equity (TTM) -10270.52% |
Valuation
Trailing PE - | Forward PE 294.12 | Enterprise Value 256855005 | Price to Sales(TTM) 0.2 |
Enterprise Value 256855005 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA -30.56 | Shares Outstanding 108245876 | Shares Floating 56323577 |
Shares Outstanding 108245876 | Shares Floating 56323577 | ||
Percent Insiders 4.57 | Percent Institutions 62.63 |
About Purple Innovation Inc
Exchange NASDAQ | Headquaters Lehi, UT, United States | ||
IPO Launch date 2015-10-29 | CEO & Director Mr. Robert T. DeMartini | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1200 | Website https://investors.purple.com |
Full time employees 1200 | Website https://investors.purple.com | ||
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
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