Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
SNBR 
Sleep Number Corp (SNBR)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: SNBR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Year Target Price $6.5
Year Target Price $6.5
| 0 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.28% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 153.07M USD | Price to earnings Ratio - | 1Y Target Price 6.5 |
Price to earnings Ratio - | 1Y Target Price 6.5 | ||
Volume (30-day avg) 4 | Beta 1.85 | 52 Weeks Range 4.48 - 20.75 | Updated Date 06/30/2025 |
52 Weeks Range 4.48 - 20.75 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.34% | Operating Margin (TTM) 0.49% |
Management Effectiveness
Return on Assets (TTM) 1.91% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 15.2 | Enterprise Value 1085195599 | Price to Sales(TTM) 0.1 |
Enterprise Value 1085195599 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.68 | Enterprise Value to EBITDA 13.09 | Shares Outstanding 22660400 | Shares Floating 17097423 |
Shares Outstanding 22660400 | Shares Floating 17097423 | ||
Percent Insiders 16.51 | Percent Institutions 78.31 |
Analyst Ratings
Rating 2 | Target Price 6.5 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sleep Number Corp
Company Overview
History and Background
Sleep Number Corp., founded in 1987 as Select Comfort Corporation, pioneered air-chambered mattress technology. It rebranded as Sleep Number in 2013, emphasizing its sleep tracking and data-driven approach to personalized sleep.
Core Business Areas
- Mattresses: The primary business segment, focusing on Sleep Number smart beds with adjustable firmness and sleep tracking capabilities.
- Bedding and Accessories: Sells a range of bedding products including sheets, pillows, mattress protectors, and other sleep accessories.
- Connected Sleep: Focuses on technology and data related to sleep tracking and personalized sleep insights through the Sleep Number app and related services.
Leadership and Structure
Shelly Ibach serves as the President and CEO. The company has a typical corporate structure with departments overseeing finance, marketing, operations, and technology.
Top Products and Market Share
Key Offerings
- Sleep Number 360 Smart Bed: Flagship product featuring adjustable firmness, sleep tracking, and smart home integration. Market share data is difficult to pinpoint exactly due to the fragmented nature of the mattress market, but Sleep Number holds a significant share within the smart bed segment. Competitors include Tempur-Pedic, Purple, and Saatva.
- Sleep Number Bedding and Accessories: Includes sheets, pillows, and mattress protectors designed to complement Sleep Number beds. Revenue from this segment is substantial, contributing to overall sales. Competitors include traditional bedding companies like Serta Simmons Bedding, and direct-to-consumer brands such as Brooklinen and Parachute.
Market Dynamics
Industry Overview
The mattress industry is competitive, with established players and emerging direct-to-consumer brands. Key trends include the increasing popularity of online mattress sales, growing demand for smart beds and sleep tracking technology, and a focus on sustainable materials.
Positioning
Sleep Number is positioned as a premium brand focused on innovation and personalized sleep solutions. Its competitive advantage lies in its patented air-chamber technology, sleep tracking capabilities, and direct-to-consumer sales model.
Total Addressable Market (TAM)
The global mattress market is estimated to be over $40 billion. Sleep Number targets the premium segment of this market, positioning itself to capture a significant share through its innovative products and focus on sleep technology.
Upturn SWOT Analysis
Strengths
- Patented air-chamber technology
- Strong brand recognition in the smart bed segment
- Direct-to-consumer sales model
- Proprietary sleep tracking and data analytics
- Customizable sleep experience
Weaknesses
- Premium pricing may limit market reach
- Reliance on direct-to-consumer sales can be a vulnerability if retail presence isn't optimized
- Susceptible to changing consumer preferences in sleep technology
- Brand image tied heavily to a single product line
Opportunities
- Expanding product line with new sleep accessories and technologies
- Growing international presence
- Partnerships with healthcare providers for sleep disorder diagnosis and treatment
- Leveraging sleep data for personalized health recommendations
- Capitalizing on growing consumer interest in sleep and wellness
Threats
- Intense competition from established and emerging mattress brands
- Economic downturn affecting consumer spending on discretionary items
- Technological advancements rendering existing products obsolete
- Supply chain disruptions impacting manufacturing and distribution
- Changing regulations related to data privacy and consumer protection
Competitors and Market Share
Key Competitors
- TPX
- SSB
- PRPL
Competitive Landscape
Sleep Number differentiates itself through its patented air-chamber technology, sleep tracking, and direct-to-consumer model, giving it a competitive edge in the premium smart bed market. However, Tempur-Pedic and other brands offer alternative technologies and wider distribution networks.
Growth Trajectory and Initiatives
Historical Growth: Sleep Number has experienced moderate growth in recent years, driven by increased demand for smart beds and sleep technology.
Future Projections: Analysts project continued growth for Sleep Number, driven by expanding product line, strategic partnerships, and international expansion.
Recent Initiatives: Recent initiatives include launching new smart bed models, expanding partnerships with retailers, and investing in sleep research and development.
Summary
Sleep Number is a key player in the smart bed market, leveraging its technology and direct-to-consumer model. While its premium pricing may limit its reach, its focus on innovation and sleep data offers a strong competitive advantage. Intense competition and economic factors remain potential challenges, but strategic initiatives should allow for continued growth. The company must keep an eye on changing consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available information and assumptions. Actual results may vary. Data may not be up to date.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sleep Number Corp
Exchange NASDAQ | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1998-12-04 | President, CEO & Director Ms. Linda A. Findley | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 3600 | Website https://www.sleepnumber.com |
Full time employees 3600 | Website https://www.sleepnumber.com | ||
Sleep Number Corporation, together with its subsidiaries, designs, manufactures, markets, distributes, retails, and services sleep solutions in the United States. It offers smart beds and adjustable bases, pillows, sheets, and other bedding products. The company sells its products direct-to-consumer retail touch points, including stores, online, phone, and chat. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was incorporated in 1987 and is headquartered in Minneapolis, Minnesota.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.