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Upturn AI SWOT - About
SNBR 
Sleep Number Corp (SNBR)
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Upturn Advisory Summary
08/28/2025: SNBR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.5
1 Year Target Price $7.5
| 0 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -34.06% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 241.15M USD | Price to earnings Ratio - | 1Y Target Price 7.5 |
Price to earnings Ratio - | 1Y Target Price 7.5 | ||
Volume (30-day avg) 4 | Beta 1.72 | 52 Weeks Range 4.48 - 20.75 | Updated Date 08/29/2025 |
52 Weeks Range 4.48 - 20.75 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.81 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.72% | Operating Margin (TTM) 2.52% |
Management Effectiveness
Return on Assets (TTM) 2% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 12.17 | Enterprise Value 1173489890 | Price to Sales(TTM) 0.16 |
Enterprise Value 1173489890 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.77 | Enterprise Value to EBITDA 15.8 | Shares Outstanding 22771000 | Shares Floating 16475957 |
Shares Outstanding 22771000 | Shares Floating 16475957 | ||
Percent Insiders 19.65 | Percent Institutions 81.88 |
Upturn AI SWOT
Sleep Number Corp
Company Overview
History and Background
Sleep Number Corp, formerly Select Comfort Corporation, was founded in 1987. It is known for its adjustable air chamber mattresses and sleep-related products. The company has evolved from direct sales to a retail presence and online channels.
Core Business Areas
- Mattress Sales: This segment focuses on the sale of Sleep Number's adjustable air mattresses, which allow customers to customize firmness levels. They are the core revenue driver for the business.
- Accessories: Includes sales of pillows, bedding, sheets, mattress pads, and other sleep-related products designed to complement the Sleep Number mattresses.
- Connected Sleep: Sleep Number's data tracking and analysis capabilities built into its products, providing sleep data and personalized insights to users.
Leadership and Structure
Shelly Ibach is the CEO. The company operates with a typical corporate structure including divisions for marketing, sales, technology, and finance.
Top Products and Market Share
Key Offerings
- Sleep Number 360 Smart Bed: The flagship product features adjustable firmness, sleep tracking, and automatic adjustments. Market share is estimated to be approximately 25% of the smart bed market. Competitors include Eight Sleep, ReST Bed and other smart beds in the market. Estimated Revenue is 95% of the total revenue for Sleep Number Corp.
- Pillows and Bedding: A range of pillows, sheets, and other bedding accessories. This segment is highly competitive with numerous online and offline retailers. Market share is less significant compared to their mattresses.
- SleepIQ Technology: Sleep Number's proprietary sleep tracking and data analysis system. This offers a competitive edge, differentiating their product from competitors that lack advanced sleep tracking capabilities.
Market Dynamics
Industry Overview
The bedding and mattress industry is competitive and evolving, with increasing focus on technology and personalization. Growth driven by consumer awareness of sleep health and innovation in materials and design.
Positioning
Sleep Number Corp is positioned as a premium sleep solutions provider, emphasizing customization and technology-driven comfort. It targets consumers willing to pay a premium for personalized sleep experiences.
Total Addressable Market (TAM)
The global mattress market is projected to reach over $40 billion. Sleep Number Corp targets the premium segment of the smart bed market and has significant room to expand its market share.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Technological Innovation
- Customization Options
- Direct-to-Consumer Model
Weaknesses
- Premium Pricing
- High Marketing Costs
- Reliance on Mattress Sales
- Supply Chain vulnerabilities
Opportunities
- Expansion into New Markets
- Partnerships with Healthcare Providers
- Development of New Sleep Technologies
- Increased Focus on Sleep Wellness
Threats
- Intense Competition
- Economic Downturns
- Changing Consumer Preferences
- Increased Raw Material Costs
Competitors and Market Share
Key Competitors
- TPX
- SSB
- MFO
Competitive Landscape
Sleep Number Corp competes with traditional mattress manufacturers and emerging smart bed companies. Its competitive advantages include its brand recognition, customization options, and proprietary technology.
Growth Trajectory and Initiatives
Historical Growth: Sleep Number Corp has experienced moderate growth over the past decade, driven by product innovation and expansion of its retail footprint.
Future Projections: Analysts project continued growth in revenue and earnings, fueled by demand for smart beds and personalized sleep solutions. Future growth is estimated to be around 5-7% annually.
Recent Initiatives: The company has focused on enhancing its SleepIQ technology, expanding its product line, and optimizing its supply chain.
Summary
Sleep Number Corp is a moderately strong player in the smart bed market, benefiting from its brand recognition and technology. Its premium pricing and reliance on mattress sales pose challenges. To maintain growth, Sleep Number must continue innovating and diversifying its product line.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share estimates are approximate and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sleep Number Corp
Exchange NASDAQ | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1998-12-04 | President, CEO & Director Ms. Linda A. Findley | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 3400 | Website https://www.sleepnumber.com |
Full time employees 3400 | Website https://www.sleepnumber.com | ||
Sleep Number Corporation, together with its subsidiaries, designs, manufactures, markets, distributes, retails, and services sleep solutions in the United States. It offers smart beds and adjustable bases, pillows, sheets, and other bedding products. The company sells its products direct-to-consumer retail touch points, including stores, online, phone, and chat. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was incorporated in 1987 and is headquartered in Minneapolis, Minnesota.
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