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Sleep Number Corp (SNBR)

Upturn stock ratingUpturn stock rating
$10.59
Last Close (24-hour delay)
Profit since last BUY16.25%
upturn advisory
Consider higher Upturn Star rating
BUY since 13 days
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Upturn Advisory Summary

08/28/2025: SNBR (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

4 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $7.5

1 Year Target Price $7.5

Analysts Price Target For last 52 week
$7.5 Target price
52w Low $4.48
Current$10.59
52w High $20.75

Analysis of Past Performance

Type Stock
Historic Profit -34.06%
Avg. Invested days 30
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 241.15M USD
Price to earnings Ratio -
1Y Target Price 7.5
Price to earnings Ratio -
1Y Target Price 7.5
Volume (30-day avg) 4
Beta 1.72
52 Weeks Range 4.48 - 20.75
Updated Date 08/29/2025
52 Weeks Range 4.48 - 20.75
Updated Date 08/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.81

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -2.72%
Operating Margin (TTM) 2.52%

Management Effectiveness

Return on Assets (TTM) 2%
Return on Equity (TTM) -

Valuation

Trailing PE -
Forward PE 12.17
Enterprise Value 1173489890
Price to Sales(TTM) 0.16
Enterprise Value 1173489890
Price to Sales(TTM) 0.16
Enterprise Value to Revenue 0.77
Enterprise Value to EBITDA 15.8
Shares Outstanding 22771000
Shares Floating 16475957
Shares Outstanding 22771000
Shares Floating 16475957
Percent Insiders 19.65
Percent Institutions 81.88

ai summary icon Upturn AI SWOT

Sleep Number Corp

stock logo

Company Overview

overview logo History and Background

Sleep Number Corp, formerly Select Comfort Corporation, was founded in 1987. It is known for its adjustable air chamber mattresses and sleep-related products. The company has evolved from direct sales to a retail presence and online channels.

business area logo Core Business Areas

  • Mattress Sales: This segment focuses on the sale of Sleep Number's adjustable air mattresses, which allow customers to customize firmness levels. They are the core revenue driver for the business.
  • Accessories: Includes sales of pillows, bedding, sheets, mattress pads, and other sleep-related products designed to complement the Sleep Number mattresses.
  • Connected Sleep: Sleep Number's data tracking and analysis capabilities built into its products, providing sleep data and personalized insights to users.

leadership logo Leadership and Structure

Shelly Ibach is the CEO. The company operates with a typical corporate structure including divisions for marketing, sales, technology, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Sleep Number 360 Smart Bed: The flagship product features adjustable firmness, sleep tracking, and automatic adjustments. Market share is estimated to be approximately 25% of the smart bed market. Competitors include Eight Sleep, ReST Bed and other smart beds in the market. Estimated Revenue is 95% of the total revenue for Sleep Number Corp.
  • Pillows and Bedding: A range of pillows, sheets, and other bedding accessories. This segment is highly competitive with numerous online and offline retailers. Market share is less significant compared to their mattresses.
  • SleepIQ Technology: Sleep Number's proprietary sleep tracking and data analysis system. This offers a competitive edge, differentiating their product from competitors that lack advanced sleep tracking capabilities.

Market Dynamics

industry overview logo Industry Overview

The bedding and mattress industry is competitive and evolving, with increasing focus on technology and personalization. Growth driven by consumer awareness of sleep health and innovation in materials and design.

Positioning

Sleep Number Corp is positioned as a premium sleep solutions provider, emphasizing customization and technology-driven comfort. It targets consumers willing to pay a premium for personalized sleep experiences.

Total Addressable Market (TAM)

The global mattress market is projected to reach over $40 billion. Sleep Number Corp targets the premium segment of the smart bed market and has significant room to expand its market share.

Upturn SWOT Analysis

Strengths

  • Brand Recognition
  • Technological Innovation
  • Customization Options
  • Direct-to-Consumer Model

Weaknesses

  • Premium Pricing
  • High Marketing Costs
  • Reliance on Mattress Sales
  • Supply Chain vulnerabilities

Opportunities

  • Expansion into New Markets
  • Partnerships with Healthcare Providers
  • Development of New Sleep Technologies
  • Increased Focus on Sleep Wellness

Threats

  • Intense Competition
  • Economic Downturns
  • Changing Consumer Preferences
  • Increased Raw Material Costs

Competitors and Market Share

competitor logo Key Competitors

  • TPX
  • SSB
  • MFO

Competitive Landscape

Sleep Number Corp competes with traditional mattress manufacturers and emerging smart bed companies. Its competitive advantages include its brand recognition, customization options, and proprietary technology.

Growth Trajectory and Initiatives

Historical Growth: Sleep Number Corp has experienced moderate growth over the past decade, driven by product innovation and expansion of its retail footprint.

Future Projections: Analysts project continued growth in revenue and earnings, fueled by demand for smart beds and personalized sleep solutions. Future growth is estimated to be around 5-7% annually.

Recent Initiatives: The company has focused on enhancing its SleepIQ technology, expanding its product line, and optimizing its supply chain.

Summary

Sleep Number Corp is a moderately strong player in the smart bed market, benefiting from its brand recognition and technology. Its premium pricing and reliance on mattress sales pose challenges. To maintain growth, Sleep Number must continue innovating and diversifying its product line.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings
  • Industry Reports
  • Analyst Estimates
  • Company Website

Disclaimers:

The information provided is for informational purposes only and should not be considered investment advice. Market share estimates are approximate and may vary.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Sleep Number Corp

Exchange NASDAQ
Headquaters Minneapolis, MN, United States
IPO Launch date 1998-12-04
President, CEO & Director Ms. Linda A. Findley
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Full time employees 3400
Full time employees 3400

Sleep Number Corporation, together with its subsidiaries, designs, manufactures, markets, distributes, retails, and services sleep solutions in the United States. It offers smart beds and adjustable bases, pillows, sheets, and other bedding products. The company sells its products direct-to-consumer retail touch points, including stores, online, phone, and chat. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was incorporated in 1987 and is headquartered in Minneapolis, Minnesota.