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Upturn AI SWOT - About
SNBR 
Sleep Number Corp (SNBR)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/15/2025: SNBR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.5
1 Year Target Price $7.5
| 0 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -39.6% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 149.15M USD | Price to earnings Ratio - | 1Y Target Price 7.5 |
Price to earnings Ratio - | 1Y Target Price 7.5 | ||
Volume (30-day avg) 4 | Beta 1.75 | 52 Weeks Range 4.48 - 20.73 | Updated Date 10/15/2025 |
52 Weeks Range 4.48 - 20.73 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date 2025-10-22 | When - | Estimate 0.0915 | Actual - |
Profitability
Profit Margin -2.72% | Operating Margin (TTM) 2.52% |
Management Effectiveness
Return on Assets (TTM) 2% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 12.84 | Enterprise Value 1094019100 | Price to Sales(TTM) 0.1 |
Enterprise Value 1094019100 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.72 | Enterprise Value to EBITDA 14.73 | Shares Outstanding 22771000 | Shares Floating 16473680 |
Shares Outstanding 22771000 | Shares Floating 16473680 | ||
Percent Insiders 19.65 | Percent Institutions 81.89 |
Upturn AI SWOT
Sleep Number Corp
Company Overview
History and Background
Sleep Number was founded in 1987 as Select Comfort Corporation. It initially focused on adjustable air chamber mattresses and has evolved into a sleep technology company with a focus on sleep data and personalized sleep solutions. In 2017, the company rebranded as Sleep Number.
Core Business Areas
- Mattresses: Design, manufacturing, and retail sales of Sleep Number smart beds, including mattresses with adjustable firmness and integrated sleep tracking technology.
- Bedding and Accessories: Sale of related bedding accessories such as sheets, pillows, mattress pads, and other sleep-related products.
- Digital Health and SleepIQ: Offering sleep-related digital health insights through SleepIQ technology which tracks sleep patterns, provides personalized recommendations, and integrates with other health and wellness platforms.
Leadership and Structure
Shelly R. Ibach is the Chair, President, and CEO. The company operates with a functional organizational structure, including departments for marketing, sales, finance, technology, and supply chain.
Top Products and Market Share
Key Offerings
- Sleep Number 360 Smart Bed: Flagship product offering adjustable firmness, sleep tracking, and personalized insights via SleepIQ technology. Competitors include Tempur Sealy (TPX), Purple Innovation (PRPL), and Saatva. Sleep Numberu2019s revenue is mostly reliant on this mattress.
- Sleep Number Bedding and Accessories: Includes sheets, pillows, and mattress toppers designed to complement Sleep Number beds. These are primarily sold through Sleep Number stores and online. The competitors include Casper, Brooklinen and Parachute.
Market Dynamics
Industry Overview
The mattress industry is moderately fragmented with various players ranging from traditional manufacturers to direct-to-consumer brands. Key trends include increasing demand for smart and personalized sleep solutions, growing awareness of sleep health, and the rise of e-commerce in the bedding market.
Positioning
Sleep Number positions itself as a premium sleep technology company offering personalized sleep solutions through its Sleep Number smart beds and SleepIQ technology. Its competitive advantage lies in its adjustable firmness, sleep tracking capabilities, and data-driven insights.
Total Addressable Market (TAM)
The global mattress market is expected to reach hundreds of billions of dollars. Sleep Number is focusing on the premium and smart bed segments, which represents a substantial portion of the TAM. They are well positioned within this segment due to their technological advantages.
Upturn SWOT Analysis
Strengths
- Brand recognition and reputation for innovation
- Proprietary SleepIQ technology and data analytics capabilities
- Direct-to-consumer sales model through owned retail stores and online channel
- Customizable and personalized sleep experience
Weaknesses
- Higher price point compared to traditional mattresses
- Reliance on a single core product category (smart beds)
- Relatively small market share compared to industry giants
- Supply chain vulnerabilities
Opportunities
- Expansion into new geographic markets
- Development of new sleep-related products and services
- Partnerships with healthcare providers and wellness companies
- Leveraging SleepIQ data for personalized health recommendations
Threats
- Intense competition from established mattress manufacturers and direct-to-consumer brands
- Changing consumer preferences and technological disruptions
- Economic downturns affecting consumer spending
- Increased raw material costs and supply chain disruptions
Competitors and Market Share
Key Competitors
- Tempur Sealy (TPX)
- Purple Innovation (PRPL)
- Casper Sleep (CSPR)
Competitive Landscape
Sleep Number's advantage lies in its smart bed technology and data-driven approach. However, it faces stiff competition from larger, established players like Tempur Sealy and from innovative direct-to-consumer brands like Casper and Purple. Brand loyalty will be the key to keeping marketshare.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends need to be sourced live for accuracy and is time sensitive. Cannot provide accurate real-time data.
Future Projections: Future projections need to be sourced live for accuracy and is time sensitive. Cannot provide accurate real-time data.
Recent Initiatives: Recent initiatives include expanding its product line with new smart bed models, enhancing its SleepIQ technology with advanced sleep analytics, and investing in marketing and advertising campaigns to drive brand awareness.
Summary
Sleep Number has carved out a niche in the premium sleep market with its smart bed technology. The company's SleepIQ platform and personalized sleep experience are key differentiators. However, it faces challenges in maintaining market share against larger competitors and needs to carefully manage its supply chain and control costs. To continue grow, it should focus on innovation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research Data
Disclaimers:
This analysis is based on available information and general assumptions. It is not financial advice, and investors should conduct their own research before making any investment decisions. Market data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sleep Number Corp
Exchange NASDAQ | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1998-12-04 | President, CEO & Director Ms. Linda A. Findley | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 3400 | Website https://www.sleepnumber.com |
Full time employees 3400 | Website https://www.sleepnumber.com | ||
Sleep Number Corporation, together with its subsidiaries, designs, manufactures, markets, distributes, retails, and services sleep solutions in the United States. It offers smart beds and adjustable bases, pillows, sheets, and other bedding products. The company sells its products direct-to-consumer retail touch points, including stores, online, phone, and chat. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was incorporated in 1987 and is headquartered in Minneapolis, Minnesota.
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