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PriceSmart Inc (PSMT)

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Upturn Advisory Summary
12/11/2025: PSMT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $120
1 Year Target Price $120
| 2 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.19% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.05B USD | Price to earnings Ratio 26.1 | 1Y Target Price 120 |
Price to earnings Ratio 26.1 | 1Y Target Price 120 | ||
Volume (30-day avg) 3 | Beta 0.77 | 52 Weeks Range 80.64 - 131.46 | Updated Date 12/11/2025 |
52 Weeks Range 80.64 - 131.46 | Updated Date 12/11/2025 | ||
Dividends yield (FY) 1.00% | Basic EPS (TTM) 5.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.81% | Operating Margin (TTM) 4.23% |
Management Effectiveness
Return on Assets (TTM) 6.92% | Return on Equity (TTM) 12.48% |
Valuation
Trailing PE 26.1 | Forward PE - | Enterprise Value 3906523258 | Price to Sales(TTM) 0.77 |
Enterprise Value 3906523258 | Price to Sales(TTM) 0.77 | ||
Enterprise Value to Revenue 0.74 | Enterprise Value to EBITDA 12.76 | Shares Outstanding 30888771 | Shares Floating 27693490 |
Shares Outstanding 30888771 | Shares Floating 27693490 | ||
Percent Insiders 7.92 | Percent Institutions 100.02 |
Upturn AI SWOT
PriceSmart Inc

Company Overview
History and Background
PriceSmart Inc. was founded in 1997 by Robert Price. It operates as a membership-based warehouse club chain, primarily serving Latin America and the Caribbean. The company has grown significantly by adapting the US warehouse club model to the unique market conditions of its operating regions, focusing on value, quality, and a curated selection of goods. Key milestones include its IPO in 2000 and continuous expansion across multiple countries in Latin America.
Core Business Areas
- Membership Fees: Revenue generated from annual membership fees, which is a crucial component of the company's profitability and provides predictable income. This membership model fosters customer loyalty and recurring revenue.
- Merchandise Sales: The core of PriceSmart's business involves selling a wide range of products, including groceries, electronics, apparel, home goods, and sundries, at competitive prices to its members. The product assortment is tailored to local preferences and value propositions.
- Ancillary Services: PriceSmart also offers ancillary services such as optical, hearing aid centers, travel services, and gasoline stations in some locations, further enhancing member value and generating additional revenue streams.
Leadership and Structure
PriceSmart Inc. is led by a seasoned management team with extensive experience in retail and international markets. The organizational structure is designed to manage its operations across various Latin American countries, with a focus on regional management and country-specific operational teams reporting to corporate headquarters. Key leadership roles typically include CEO, CFO, COO, and heads of merchandising, operations, and human resources.
Top Products and Market Share
Key Offerings
- Groceries and Fresh Produce: PriceSmart offers a curated selection of imported and local food items, fresh produce, and pantry staples. While specific market share for this category within each country is hard to isolate due to fragmented markets, it's a primary driver of club visits. Competitors include local supermarket chains, smaller independent grocers, and other retail formats.
- Electronics and Appliances: A significant draw for members, offering branded electronics, televisions, computers, and home appliances. Market share data is challenging to obtain at a granular level across all operating countries. Key competitors include national electronics retailers, big-box stores in some markets, and online retailers.
- Apparel and Home Goods: Includes a variety of clothing for men, women, and children, as well as home furnishings and decor. Similar to electronics, precise market share is elusive. Competitors range from department stores to specialized apparel and home goods retailers.
Market Dynamics
Industry Overview
PriceSmart operates in the retail sector, specifically within the warehouse club and hypermarket segments in Latin America and the Caribbean. This industry is characterized by a focus on value, bulk purchasing, and membership models. The region presents a growing middle class, increasing disposable income, and a demand for quality products at affordable prices, making it an attractive market for retail expansion.
Positioning
PriceSmart is positioned as a leading membership-based warehouse club in its operating regions, offering a unique value proposition that combines bulk purchasing, curated selection, and quality goods at competitive prices. Its competitive advantages lie in its established presence, deep understanding of local consumer preferences, efficient supply chain management adapted to regional complexities, and a strong, loyal membership base. The company differentiates itself from traditional retailers by offering a 'treasure hunt' shopping experience and significant savings.
Total Addressable Market (TAM)
The total addressable market for PriceSmart is substantial and growing, encompassing the retail spending of middle and upper-middle-class consumers in its operating countries. While precise TAM figures vary by country and segment, the aggregate market for retail goods in Latin America and the Caribbean is in the hundreds of billions of USD. PriceSmart currently serves a significant portion of the target demographic within its operational footprint, indicating room for continued penetration and expansion.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyalty in operating countries.
- Established membership model providing recurring revenue and customer stickiness.
- Efficient supply chain and operational expertise tailored to Latin American markets.
- Competitive pricing and value proposition.
- Diversified product assortment catering to local preferences.
Weaknesses
- Geopolitical and economic risks in operating countries.
- Dependence on a limited number of large warehouse clubs in each region.
- Logistical complexities of operating across diverse geographies.
- Potential for increased competition from global and local players.
Opportunities
- Expansion into new countries or underserved regions within existing markets.
- Growth in e-commerce and omnichannel strategies.
- Increasing penetration of the middle class in Latin America.
- Introduction of new private label brands and exclusive products.
- Leveraging data analytics to enhance member experience and product offerings.
Threats
- Economic downturns and currency fluctuations in operating countries.
- Intensifying competition from traditional retailers, hypermarkets, and e-commerce giants.
- Changes in consumer spending habits and preferences.
- Regulatory changes or political instability in operating regions.
- Supply chain disruptions and rising input costs.
Competitors and Market Share
Key Competitors
- Costco Wholesale Corporation (COST)
- Sam's Club (Walmart Inc. - WMT)
- Local hypermarket and supermarket chains in each operating country (e.g., Cencosud S.A., Wal-Mart de Mu00e9xico, S.A.B. de C.V.)
Competitive Landscape
PriceSmart's advantages include its specialized focus on Latin America and the Caribbean, deep understanding of local consumer needs, and strong brand loyalty. However, it faces significant competition from global giants like Costco and Sam's Club, which have extensive resources and global purchasing power. Local hypermarkets and supermarkets also pose a threat due to their established presence and broader reach. PriceSmart's success hinges on its ability to maintain its value proposition, adapt to local nuances, and continue to innovate within its chosen markets.
Growth Trajectory and Initiatives
Historical Growth: PriceSmart has demonstrated consistent historical growth primarily through organic expansion, opening new clubs in existing and new Latin American markets. Its growth has been fueled by increasing membership numbers and average spending per member, as well as the successful adaptation of its business model to diverse consumer bases.
Future Projections: Future growth projections for PriceSmart are generally positive, driven by the continued economic development and rising middle-class population in Latin America. Analysts anticipate continued expansion, potential for increased penetration in existing markets, and possible diversification of offerings. Specific growth rate projections can be found in analyst reports.
Recent Initiatives: Recent initiatives likely focus on enhancing the member experience through digital platforms, optimizing inventory management, expanding private label offerings, and potentially exploring new market entries or strategic partnerships. Investments in technology and supply chain efficiency are also probable.
Summary
PriceSmart Inc. is a well-established membership-based warehouse club operating successfully in Latin America. Its strengths lie in its deep market penetration, loyal customer base, and adapted business model. The company is well-positioned to capitalize on the growing middle class in its operating regions. However, it must remain vigilant against economic volatility, currency fluctuations, and increasing competition from global and local players. Continued investment in digital transformation and product innovation will be crucial for sustained growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- PriceSmart Inc. SEC Filings (10-K, 10-Q)
- Financial Data Providers (e.g., Refinitiv, Bloomberg, Yahoo Finance)
- Industry Analysis Reports
- Company Investor Relations
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute investment advice. Financial data and market share figures are estimates and may vary depending on the source and methodology. Performance over past periods is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PriceSmart Inc
Exchange NASDAQ | Headquaters San Diego, CA, United States | ||
IPO Launch date 1997-08-28 | CEO & Director Mr. David N. Price | ||
Sector Consumer Defensive | Industry Discount Stores | Full time employees 12000 | Website https://www.pricesmart.com |
Full time employees 12000 | Website https://www.pricesmart.com | ||
PriceSmart, Inc. owns and operates U.S.-style membership shopping warehouse clubs in the United States, Central America, the Caribbean, and Colombia. The company provides basic and private label merchandise and consumable and non-consumable products under the Member's Selection brand, including groceries, cleaning supplies, health and beauty aids, meat, produce, deli, seafood, and poultry. It also offers electronics, large and small appliances, automotive, hardware, sporting goods, seasonal products, clothing, domestic, and home furnishing products. In addition, the company offers food and bakery services, as well as health services, such as optical, audiology, and pharmacy. Further, it operates an e-commerce platform, as well as offers curbside pickup and delivery services. PriceSmart, Inc. was incorporated in 1994 and is headquartered in San Diego, California.

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