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PSTG 
Pure Storage Inc (PSTG)
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Upturn Advisory Summary
12/19/2025: PSTG (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $95.16
1 Year Target Price $95.16
| 10 | Strong Buy |
| 5 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 89.63% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 12/19/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 22.82B USD | Price to earnings Ratio 181.92 | 1Y Target Price 95.16 |
Price to earnings Ratio 181.92 | 1Y Target Price 95.16 | ||
Volume (30-day avg) 21 | Beta 1.28 | 52 Weeks Range 34.51 - 100.59 | Updated Date 12/21/2025 |
52 Weeks Range 34.51 - 100.59 | Updated Date 12/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-02 | When After Market | Estimate 0.58 | Actual 0.58 |
Profitability
Profit Margin 3.74% | Operating Margin (TTM) 5.59% |
Management Effectiveness
Return on Assets (TTM) 1.08% | Return on Equity (TTM) 9.27% |
Valuation
Trailing PE 181.92 | Forward PE 32.89 | Enterprise Value 21519264095 | Price to Sales(TTM) 6.55 |
Enterprise Value 21519264095 | Price to Sales(TTM) 6.55 | ||
Enterprise Value to Revenue 6.18 | Enterprise Value to EBITDA 68.82 | Shares Outstanding 330171649 | Shares Floating 313930506 |
Shares Outstanding 330171649 | Shares Floating 313930506 | ||
Percent Insiders 5.41 | Percent Institutions 86.55 |
Upturn AI SWOT
Pure Storage Inc
Company Overview
History and Background
Pure Storage Inc. was founded in 2009 by John "Scooter" McCarron, John Hayes, and Yury Shur. The company revolutionized the storage industry with its flash-based storage arrays designed for speed, simplicity, and efficiency. Key milestones include its Series A funding in 2010, the launch of its initial product in 2011, and its initial public offering (IPO) in October 2015. Pure Storage has continuously evolved by expanding its product portfolio to include software-defined storage, cloud-native solutions, and data services for modern applications.
Core Business Areas
- FlashArray: Pure Storage's flagship product line, offering all-flash data storage solutions designed for high performance, reliability, and ease of use. These arrays are built to consolidate block and file storage for traditional enterprise workloads and modern applications.
- FlashBlade: A unified fast file and object platform designed for unstructured data workloads such as AI, machine learning, and analytics. It provides high performance and scalability for demanding data-intensive applications.
- Evergreen Storage: A subscription-based service model that provides customers with continuous access to the latest hardware and software innovations. This model aims to eliminate disruptive hardware refreshes and provide a predictable cost structure.
- Pure as-a-Service (PaaS): A flexible consumption model that offers storage as a service, allowing customers to pay for storage based on usage rather than upfront capital expenditure. This provides cloud-like agility and economic benefits for on-premises and hybrid cloud deployments.
- Cloud Data Services: Pure Storage offers solutions that extend its data management capabilities to public clouds, enabling consistent operations and data mobility across hybrid cloud environments.
Leadership and Structure
Pure Storage is led by a management team including its CEO, Charles "Chip" Johnsey. The company operates on a matrix organizational structure, with teams dedicated to product development, sales, marketing, and customer support, often aligned with specific product lines and market segments.
Top Products and Market Share
Key Offerings
- FlashArray (X, C, M Series): All-flash storage arrays offering industry-leading performance and data reduction for mission-critical applications. Competitors include Dell EMC (PowerMax, Unity XT), NetApp (AFF), IBM (FlashSystem), and HPE (Alletra).
- FlashBlade (S, E Series): Unified fast file and object storage for unstructured data. Competitors include Dell EMC (Isilon), NetApp (ONTAP Cloud Object Storage), QNAP (TS-h series), and high-performance computing storage providers.
- Portworx: A Kubernetes data management platform providing data protection, disaster recovery, and mobility for containerized applications. Competitors include IBM Spectrum Scale, NetApp Trident, and cloud-native backup solutions.
Market Dynamics
Industry Overview
Pure Storage operates within the rapidly evolving data storage and data management market. Key trends include the increasing adoption of flash storage, the growth of hybrid and multi-cloud strategies, the demand for AI and machine learning infrastructure, and the shift towards subscription-based consumption models. The market is characterized by intense competition and a need for continuous innovation to address evolving data needs.
Positioning
Pure Storage is positioned as an innovator in the enterprise storage market, differentiated by its all-flash architecture, simplicity of use, and its Evergreen subscription model. The company focuses on delivering high performance and a superior customer experience, particularly for data-intensive and cloud-native workloads. Its competitive advantages lie in its performance, operational efficiency, and its forward-looking subscription offerings.
Total Addressable Market (TAM)
The Total Addressable Market (TAM) for enterprise storage solutions, including hardware, software, and services, is substantial and projected to grow significantly. While specific TAM figures vary by analyst report and market segment, it is estimated to be in the hundreds of billions of dollars globally. Pure Storage is a significant player within this market, particularly in the all-flash array and modern data management segments, but still holds a smaller percentage of the overall TAM compared to larger, more diversified competitors.
Upturn SWOT Analysis
Strengths
- Pioneering all-flash storage technology.
- Strong reputation for performance and reliability.
- Innovative Evergreen subscription model for predictable costs and continuous upgrades.
- Focus on simplicity and ease of use.
- Growing market share in flash storage.
- Strong customer satisfaction.
Weaknesses
- Higher upfront cost for some solutions compared to traditional HDD-based storage.
- Still a relatively smaller player compared to legacy storage giants.
- Dependence on channel partners for broader market reach.
- Potential challenges in fully integrating acquired technologies.
Opportunities
- Expansion into hybrid and multi-cloud storage solutions.
- Growth in AI, machine learning, and big data analytics workloads.
- Increasing adoption of containers and Kubernetes.
- Expansion of Pure as-a-Service (PaaS) consumption model.
- Strategic partnerships and acquisitions to enhance capabilities.
Threats
- Intense competition from established players and new entrants.
- Rapid technological advancements potentially commoditizing certain storage features.
- Economic downturns impacting enterprise IT spending.
- Cybersecurity threats affecting data integrity and availability.
- Shifts in cloud provider strategies impacting on-premises storage demand.
Competitors and Market Share
Key Competitors
- Dell Technologies Inc. (DELL)
- Hewlett Packard Enterprise Company (HPE)
- NetApp, Inc. (NTAP)
- IBM (IBM)
Competitive Landscape
Pure Storage competes in a market with large, established players offering broad portfolios. Its advantages lie in its specialized focus on high-performance flash storage and its innovative subscription models, which resonate with customers seeking agility and predictability. However, it faces challenges from competitors with larger R&D budgets and extensive existing enterprise relationships.
Major Acquisitions
Portworx
- Year: 2020
- Acquisition Price (USD millions): 370
- Strategic Rationale: To bolster its capabilities in cloud-native data management, Kubernetes data protection, and hybrid cloud solutions, thereby expanding its addressable market into modern application environments.
Growth Trajectory and Initiatives
Historical Growth: Pure Storage has experienced strong historical revenue growth since its inception, driven by the increasing demand for flash storage and its innovative product portfolio. The company has successfully transitioned from a hardware-centric model to a more services-oriented approach with its Evergreen and PaaS offerings.
Future Projections: Analysts generally project continued revenue growth for Pure Storage, driven by its expanding product lines (especially in cloud-native data management and AI workloads) and its subscription-based business model. Profitability is also expected to improve as the company scales.
Recent Initiatives: Expansion of its AI-focused storage solutions.,Further integration of its Portworx platform for Kubernetes data management.,Emphasis on its 'Pure as-a-Service' flexible consumption model.,Strategic partnerships to extend its cloud reach.
Summary
Pure Storage Inc. is a strong player in the modern data storage market, distinguished by its innovative all-flash arrays and forward-thinking subscription models. Its recent improvements in profitability and consistent revenue growth highlight its effective strategy. While facing competition from larger legacy vendors, its focus on simplicity, performance, and cloud-native solutions positions it well for future growth, particularly in AI and containerized workloads. The company needs to continue its innovation and strategic partnerships to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Pure Storage Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Market Research Reports (e.g., Gartner, IDC)
- Analyst Reports
Disclaimers:
This information is for informational purposes only and does not constitute financial advice. The data provided is based on publicly available information and may not be exhaustive or real-time. Market share data and TAM are estimates and subject to change. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pure Storage Inc
Exchange NYSE | Headquaters Santa Clara, CA, United States | ||
IPO Launch date 2015-10-07 | Chairman & CEO Mr. Charles H. Giancarlo | ||
Sector Technology | Industry Computer Hardware | Full time employees 6000 | Website https://www.purestorage.com |
Full time employees 6000 | Website https://www.purestorage.com | ||
Pure Storage, Inc. provides data storage and management technologies, products, and services in the United States and internationally. Its Purity software is shared across its products and provides enterprise-class data services, such as always-on data reduction, data protection, and encryption, as well as storage protocols, including block, file, and object. The company also provides FlashArray integrated hardware systems, including FlashArray//X, FlashArray//C, FlashArray//XL, FlashArray//E, and FlashArray File Services for block-oriented storage, addressing databases, applications, virtual machines, and other traditional workloads; and FlashBlade integrated hardware systems comprising FlashBlade//S, FlashBlade//E, and FlashBlade//EXA for managing and processing unstructured data workloads of various types from real-time log analytics and commercial high-performance computing (HPC) to data protection and recovery. In addition, it offers cloud-native storage solutions, such as Portworx by Pure Storage, a cloud-native Kubernetes data management solution; and Portworx Data Services, a Database-as-a-Service platform for Kubernetes. Further, the company provides Pure Fusion, a Software-as-a-Service (SaaS) management plane, which enables storage administrators to unify storage arrays and optimize storage pools; Evergreen Architecture comprising Pure1, an AI-driven cloud-based management platform, as well as Evergreen//One and Evergreen//Flex data storage solutions; and Cloud Block Store, a virtual block storage array, that provides customers the flexibility to operate a hybrid cloud model with seamless data mobility across on-premises and public cloud environments. It sells its products and subscription services through direct sales force and channel partners. The company was formerly known as OS76, Inc. and changed its name to Pure Storage, Inc. in January 2010. Pure Storage, Inc. was incorporated in 2009 and is headquartered in Santa Clara, California.
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