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Pure Storage Inc (PSTG)



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Upturn Advisory Summary
08/29/2025: PSTG (3-star) is a STRONG-BUY. BUY since 43 days. Profits (40.55%). Updated daily EoD!
1 Year Target Price $78.22
1 Year Target Price $78.22
10 | Strong Buy |
5 | Buy |
5 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 68.23% | Avg. Invested days 37 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 25.37B USD | Price to earnings Ratio 189.29 | 1Y Target Price 78.22 |
Price to earnings Ratio 189.29 | 1Y Target Price 78.22 | ||
Volume (30-day avg) 21 | Beta 1.07 | 52 Weeks Range 34.51 - 80.68 | Updated Date 08/30/2025 |
52 Weeks Range 34.51 - 80.68 | Updated Date 08/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When After Market | Estimate 0.39 | Actual 0.43 |
Profitability
Profit Margin 4.16% | Operating Margin (TTM) 0.57% |
Management Effectiveness
Return on Assets (TTM) 1.21% | Return on Equity (TTM) 10.04% |
Valuation
Trailing PE 189.29 | Forward PE 41.15 | Enterprise Value 24050609529 | Price to Sales(TTM) 7.57 |
Enterprise Value 24050609529 | Price to Sales(TTM) 7.57 | ||
Enterprise Value to Revenue 7.18 | Enterprise Value to EBITDA 102.26 | Shares Outstanding 326832000 | Shares Floating 310136516 |
Shares Outstanding 326832000 | Shares Floating 310136516 | ||
Percent Insiders 5.45 | Percent Institutions 87.86 |
Upturn AI SWOT
Pure Storage Inc

Company Overview
History and Background
Pure Storage Inc. was founded in 2009 by John Hayes and Michael Cornwell. It aimed to disrupt the traditional storage market with all-flash arrays. The company went public in 2015 and has grown to become a leading provider of data storage solutions and services.
Core Business Areas
- Data Storage Solutions: Pure Storage provides all-flash arrays and software-defined storage solutions that deliver high performance, scalability, and efficiency.
- Cloud Data Services: Pure Storage offers cloud-based data services, including data protection, disaster recovery, and analytics.
- Subscription Services: Pure Storage provides Evergreen subscriptions, offering continuous upgrades and maintenance for hardware and software.
Leadership and Structure
The CEO of Pure Storage is Charles Giancarlo. The company has a functional organizational structure with departments such as engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- FlashArray: FlashArray is Pure Storage's flagship all-flash array product line, offering high performance and reliability. It's one of the top all-flash array vendors globally, competing with Dell EMC PowerStore, NetApp AFF, and HPE Primera. Market share is estimated around 25% of All-Flash Arrays market (revenue based). Competitors: Dell (DELL), NetApp (NTAP), HPE (HPE).
- FlashBlade: FlashBlade is a high-performance, scale-out storage solution designed for unstructured data and modern analytics. This product helps organizations to address various modern data challenges. Market Share (scale-out NAS) is still smaller, but growing rapidly. Competitors include: Dell (DELL), DDN, Vast Data.
- Evergreen: Evergreen provides a subscription-based model for hardware and software upgrades, providing a guaranteed experience with no data migrations or downtime. Competitors: Dell APEX, HPE Greenlake, NetApp Keystone
Market Dynamics
Industry Overview
The data storage industry is experiencing strong growth, driven by the increasing volumes of data being generated and the need for faster, more efficient storage solutions. The shift to cloud computing and digital transformation is also fueling demand.
Positioning
Pure Storage is positioned as a leader in the all-flash array market, known for its innovative technology, high performance, and customer-centric approach. It competes primarily with established vendors like Dell, NetApp, and HPE.
Total Addressable Market (TAM)
The total addressable market (TAM) for enterprise storage solutions is estimated to be over $70 billion. Pure Storage is strategically positioned to capture a significant share of this market with its all-flash arrays and cloud data services.
Upturn SWOT Analysis
Strengths
- Innovative technology
- Strong performance
- High customer satisfaction
- Subscription-based business model
- All-flash array expertise
Weaknesses
- Higher price point compared to some competitors
- Relatively smaller market share compared to industry giants like Dell
- Dependence on all-flash array market growth
Opportunities
- Expanding cloud data services offerings
- Acquiring companies with complementary technologies
- Increasing adoption of all-flash arrays in emerging markets
- Leveraging AI and machine learning for data management
Threats
- Intense competition from established vendors
- Technological advancements by competitors
- Economic downturn affecting IT spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DELL
- NTAP
- HPE
- IBM
Competitive Landscape
Pure Storage has a competitive advantage in all-flash arrays and subscription-based services. Its smaller size allows for greater agility, but it faces challenges from larger, more established competitors.
Major Acquisitions
Portworx
- Year: 2020
- Acquisition Price (USD millions): 370
- Strategic Rationale: To enhance Pure Storage's capabilities in cloud-native storage and Kubernetes data services.
StorReduce
- Year: 2018
- Acquisition Price (USD millions):
- Strategic Rationale: To extend Pure Storage's data protection capabilities and data reduction technologies.
Growth Trajectory and Initiatives
Historical Growth: Pure Storage has experienced strong revenue growth over the past few years, driven by increasing adoption of its all-flash arrays and cloud data services.
Future Projections: Analysts project continued revenue growth for Pure Storage, with potential for improved profitability as the company scales its operations.
Recent Initiatives: Recent initiatives include expanding cloud data services, developing new solutions for AI and machine learning, and partnering with leading technology companies.
Summary
Pure Storage shows solid growth in the all-flash array market, supported by its innovative technology and subscription model. While it faces tough competition from larger companies, it holds a strong position in the industry. Continued growth in revenue, combined with efficient operations and strategic acquisitions, will be key to future success, though sustained profitability will be essential.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Industry Publications
- Company Website
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pure Storage Inc
Exchange NYSE | Headquaters Santa Clara, CA, United States | ||
IPO Launch date 2015-10-07 | Chairman & CEO Mr. Charles H. Giancarlo | ||
Sector Technology | Industry Computer Hardware | Full time employees 6000 | Website https://www.purestorage.com |
Full time employees 6000 | Website https://www.purestorage.com |
Pure Storage, Inc. engages in the provision of data storage and management technologies, products, and services in the United States and internationally. Its Purity software is shared across its products and provides enterprise-class data services, such as always-on data reduction, data protection, and encryption, as well as storage protocols, including block, file, and object. The company also provides FlashArray integrated hardware systems, including FlashArray//X, FlashArray//C, FlashArray//XL, FlashArray//E, and FlashArray File Services for block-oriented storage, addressing databases, applications, virtual machines, and other traditional workloads; and FlashBlade integrated hardware systems comprising FlashBlade//S, FlashBlade//E, and FlashBlade//EXA for managing and processing unstructured data workloads of various types from real-time log analytics and commercial high-performance computing (HPC) to data protection and recovery. In addition, it offers cloud-native storage solutions, such as Portworx by Pure Storage, a cloud-native Kubernetes data management solution; and Portworx Data Services, a Database-as-a-Service platform for Kubernetes. Further, the company provides Pure Fusion, a Software-as-a-Service (SaaS) management plane, which enables storage administrators to unify storage arrays and optimize storage pools; Evergreen Architecture comprising Pure1, an AI-driven cloud-based management platform, as well as Evergreen//One and Evergreen//Flex data storage solutions; and Cloud Block Store, a virtual block storage array, that provides customers the flexibility to operate a hybrid cloud model with seamless data mobility across on-premises and public cloud environments. It sells its products and subscription services through direct sales force and channel partners. The company was formerly known as OS76, Inc. and changed its name to Pure Storage, Inc. in January 2010. Pure Storage, Inc. was incorporated in 2009 and is headquartered in Santa Clara, California.

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