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QuinStreet Inc (QNST)

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Upturn Advisory Summary
12/08/2025: QNST (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $21.75
1 Year Target Price $21.75
| 3 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -33.86% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 812.12M USD | Price to earnings Ratio 79.5 | 1Y Target Price 21.75 |
Price to earnings Ratio 79.5 | 1Y Target Price 21.75 | ||
Volume (30-day avg) 5 | Beta 0.74 | 52 Weeks Range 12.98 - 25.50 | Updated Date 12/8/2025 |
52 Weeks Range 12.98 - 25.50 | Updated Date 12/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.96% | Operating Margin (TTM) 3.36% |
Management Effectiveness
Return on Assets (TTM) 4.34% | Return on Equity (TTM) 4.55% |
Valuation
Trailing PE 79.5 | Forward PE 14.64 | Enterprise Value 726892290 | Price to Sales(TTM) 0.74 |
Enterprise Value 726892290 | Price to Sales(TTM) 0.74 | ||
Enterprise Value to Revenue 0.66 | Enterprise Value to EBITDA 20.2 | Shares Outstanding 56751575 | Shares Floating 53823194 |
Shares Outstanding 56751575 | Shares Floating 53823194 | ||
Percent Insiders 4.84 | Percent Institutions 92.21 |
Upturn AI SWOT
QuinStreet Inc

Company Overview
History and Background
QuinStreet Inc. was founded in 1999 by Greg Beene. The company has evolved from a lead generation platform for higher education to a broader digital marketing and lead generation company serving various verticals. A significant milestone was its IPO in 2004. Over the years, QuinStreet has focused on acquiring and optimizing customer acquisition channels for its clients.
Core Business Areas
- Verticals and Media: QuinStreet operates through a network of websites and media properties across several high-value verticals. They generate leads for their clients by connecting consumers actively seeking products and services with relevant providers. This includes areas like finance, education, health, and home services.
- Technology and Data Analytics: The company leverages proprietary technology and data analytics to optimize lead generation campaigns, improve targeting, and enhance conversion rates for both consumers and clients.
Leadership and Structure
QuinStreet's leadership team is headed by Douglas E. Ms. Lauer as President and CEO. The company is structured around its various vertical markets and the digital marketing technologies that support them.
Top Products and Market Share
Key Offerings
- Description: QuinStreet provides performance-based lead generation services, connecting businesses with potential customers who have expressed interest in their products or services. This is their core offering across all verticals. Market share data for specific lead generation services is proprietary and not publicly disclosed. Competitors include various digital marketing agencies, other lead generation platforms, and in-house marketing teams of businesses.
- Product Name 1: Lead Generation Services
- Description: The company owns and operates a portfolio of websites and media properties within specific verticals (e.g., online education, personal finance, insurance). These properties attract consumers seeking information and services, which are then monetized through lead generation and advertising. Competitors vary by vertical, including specialized publishers and informational websites in each sector.
- Product Name 2: Vertical-Specific Websites and Media Properties
Market Dynamics
Industry Overview
QuinStreet operates in the digital marketing and lead generation industry, which is characterized by continuous evolution, data-driven strategies, and a focus on customer acquisition. The industry is highly competitive, with a constant need for innovation in targeting, technology, and content. The increasing reliance of businesses on online customer acquisition fuels demand for effective lead generation solutions.
Positioning
QuinStreet positions itself as a performance-based digital marketing company that specializes in high-value verticals. Its competitive advantages lie in its proprietary technology, extensive data analytics capabilities, and deep expertise within its chosen verticals. The company aims to provide measurable ROI for its clients through its lead generation services.
Total Addressable Market (TAM)
The TAM for the digital marketing and lead generation industry is substantial and growing, encompassing billions of dollars globally. QuinStreet focuses on specific high-value segments within this market, such as online education, financial services, and health insurance leads. While a precise TAM for QuinStreet's specific niche is not readily available, it is a significant portion of the broader digital advertising and lead generation spend.
Upturn SWOT Analysis
Strengths
- Proprietary technology and data analytics capabilities
- Strong presence and expertise in high-value verticals
- Performance-based model with clear ROI for clients
- Established network of media properties
Weaknesses
- Reliance on a limited number of large clients in some verticals
- Vulnerability to changes in search engine algorithms and advertising policies
- Competition from a fragmented market of digital marketing providers
- Need for continuous investment in technology and marketing channels
Opportunities
- Expansion into new high-growth verticals
- Leveraging AI and machine learning for enhanced targeting and optimization
- Developing new service offerings beyond traditional lead generation
- Strategic partnerships and acquisitions to expand capabilities
Threats
- Increasing competition from established players and new entrants
- Changes in data privacy regulations (e.g., GDPR, CCPA)
- Economic downturns impacting client marketing budgets
- Technological disruptions affecting digital advertising channels
Competitors and Market Share
Key Competitors
- Iterable (ITBL) - Primarily a marketing automation platform, but competes in customer acquisition technology
- Adobe Inc. (ADBE) - Offers broad marketing and advertising solutions that overlap with lead generation
- Salesforce.com Inc. (CRM) - Competes through its marketing cloud and CRM solutions that drive customer acquisition
Competitive Landscape
QuinStreet faces intense competition from larger, more diversified technology companies and specialized digital marketing agencies. Its advantage lies in its focused expertise within specific high-value verticals and its performance-driven model. However, competitors with broader platforms and larger marketing budgets can pose significant challenges.
Growth Trajectory and Initiatives
Historical Growth: QuinStreet's historical growth has been characterized by expansion within its core verticals and the development of its lead generation platform. The company has experienced periods of significant growth, driven by its ability to effectively acquire customers for its clients in key industries. However, revenue and profitability can be subject to market fluctuations.
Future Projections: Future growth projections for QuinStreet Inc. would depend on analyst expectations regarding its ability to expand into new markets, optimize its existing platforms, and adapt to evolving digital marketing trends. Key drivers include the continued demand for performance-based marketing and the company's strategic initiatives.
Recent Initiatives: Recent initiatives by QuinStreet likely include investments in data analytics and AI to improve lead quality and client ROI, as well as efforts to diversify its client base and expand its reach within existing and new verticals. The company may also be focused on enhancing its technology infrastructure to maintain a competitive edge.
Summary
QuinStreet Inc. is a digital marketing and lead generation company operating in high-value verticals. Its strengths lie in its proprietary technology and data analytics, while weaknesses include reliance on a few clients and market volatility. Opportunities exist in new verticals and AI adoption, but threats from increased competition and changing regulations are present. The company needs to continuously innovate and adapt to maintain its competitive edge in the dynamic digital marketing landscape.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company website (QuinStreet Inc.)
- Financial news and analysis platforms
- Industry reports
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Financial data and market share figures are subject to change and should be independently verified. This information is for informational purposes only and does not constitute investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About QuinStreet Inc
Exchange NASDAQ | Headquaters Foster City, CA, United States | ||
IPO Launch date 2010-02-11 | Chairman, President & CEO Mr. Douglas Valenti | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 938 | Website https://www.quinstreet.com |
Full time employees 938 | Website https://www.quinstreet.com | ||
QuinStreet, Inc., an online performance marketing company, provides customer acquisition services for its clients in the United States and internationally. The company offers online marketing services, such as qualified clicks, leads, calls, applications, and customers through its websites or third-party publishers to financial and home services industries. It also develops the QuinStreet Rating Platform product for insurance agents and the CloudControlMedia that provides performance marketing agency and technology services to clients in financial services, education, and other markets. The company was incorporated in 1999 and is headquartered in Foster City, California.

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