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Upturn AI Summary - About
Quad Graphics Inc(QUAD)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for QUAD
11/06/2026: QUAD (3-star) is currently NOT-A-BUY. Pass it for now.
Quad Graphics is a marketing services company that bridges traditional print and modern digital agency solutions. It maintains a leading position in direct mail and retail signage, which helps support its ongoing transition into a broader marketing experience provider. The primary investment story involves management’s effort to pivot toward higher-margin agency services while managing the decline of secular print volumes. Key risks include significant exposure to macroeconomic retail spending and the ongoing challenge of executing a complex business model transformation. Quad may suit value-oriented investors who are comfortable with the risks of a legacy industry in transition, though it currently lacks the yield characteristics often favored by dividend-focused investors.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is tied to the success of the transition toward marketing services rather than core printing legacy. |
| Momentum investor | Weak fit | The stock often lacks the high-growth profile required for pure momentum strategies. |
| Value investor | Strong fit | The company often trades at low valuation multiples, potentially appealing to deep-value investors. |
| Dividend investor | Weak fit | Capital allocation is currently prioritized toward debt reduction over high dividend payouts. |
| Low-risk investor | Weak fit | Industry volatility and the ongoing transformation create risks unsuitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock can experience sharp swings based on quarterly print volume and macroeconomic sentiment. |
| Valuation risk | Low | Current valuations generally reflect the market's skepticism regarding the print industry's long-term future. |
| Competition risk (Digital shift) | High | Competition from pure-play digital agencies and platforms is a constant threat to market share. |
| Business quality | Medium | While Quad has a strong heritage, the core print business faces secular headwinds that challenge long-term margins. |
| Dividend income | Low / none | The current focus on debt reduction reduces the likelihood of significant immediate dividend growth. |
| Execution risk | Medium / high | Successfully pivoting a legacy manufacturing business to a modern marketing agency requires complex cultural and operational shifts. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 67.56% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 387.49M USD | Price to earnings Ratio 13.59 | 1Y Target Price 12.5 |
Price to earnings Ratio 13.59 | 1Y Target Price 12.5 | ||
Volume (30-day avg) 331.8K shares | Beta 1.23 | 52 Weeks Range 4.93 - 11.04 | Updated Date 11/08/2026 |
52 Weeks Range 4.93 - 11.04 | Updated Date 11/08/2026 | ||
Dividends yield (FY) 4.88% | Basic EPS (TTM) 0.56 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Print Services | Large-scale commercial printing, direct mail, and packaging production. | The foundational part of the business, though it faces long-term secular decline. |
| Marketing Agency | Creative, digital, and strategic consulting services. | The growth segment intended to diversify revenue streams away from print. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-28 | When After Market | Estimate 0.36 | Actual 0.35 |
Profitability
Profit Margin 1.12% | Operating Margin (TTM) 5.68% |
Management Effectiveness
Return on Assets (TTM) 5.34% | Return on Equity (TTM) 24.4% |
Valuation
Trailing PE 13.59 | Forward PE 5.11 | Enterprise Value 877.29M | Price to Sales(TTM) 0.16 |
Enterprise Value 877.29M | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA 6.1 | Shares Outstanding 37.66M | Shares Floating 29.31M |
Shares Outstanding 37.66M | Shares Floating 29.31M | ||
Percent Insiders 21.86 | Percent Institutions 58.57 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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