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Quad Graphics Inc (QUAD)



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Upturn Advisory Summary
08/14/2025: QUAD (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $9.3
1 Year Target Price $9.3
1 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 39.84% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 325.55M USD | Price to earnings Ratio - | 1Y Target Price 9.3 |
Price to earnings Ratio - | 1Y Target Price 9.3 | ||
Volume (30-day avg) 2 | Beta 1.42 | 52 Weeks Range 4.00 - 8.89 | Updated Date 08/15/2025 |
52 Weeks Range 4.00 - 8.89 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 3.85% | Basic EPS (TTM) -0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-28 | When Before Market | Estimate 0.125 | Actual 0.14 |
Profitability
Profit Margin -0.55% | Operating Margin (TTM) 3.95% |
Management Effectiveness
Return on Assets (TTM) 5.87% | Return on Equity (TTM) -17.22% |
Valuation
Trailing PE - | Forward PE 6.72 | Enterprise Value 853451720 | Price to Sales(TTM) 0.13 |
Enterprise Value 853451720 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 0.33 | Enterprise Value to EBITDA 6.29 | Shares Outstanding 37211200 | Shares Floating 17613105 |
Shares Outstanding 37211200 | Shares Floating 17613105 | ||
Percent Insiders 22.31 | Percent Institutions 58.4 |
Upturn AI SWOT
Quad Graphics Inc

Company Overview
History and Background
Quad Graphics, founded in 1971 by Harry V. Quadracci, began as a printing company focused on magazine production. It has grown through acquisitions and expansions to offer a wide range of marketing solutions, including commercial printing, direct mail, in-store marketing, and digital services.
Core Business Areas
- Printing: This segment provides commercial printing services for magazines, catalogs, books, and other publications.
- Marketing Solutions: This segment encompasses direct marketing, in-store marketing, packaging solutions, and digital marketing services.
- Agency Solutions: This segment provides creative services and marketing agency solutions.
Leadership and Structure
The CEO of Quad Graphics is Joel Quadracci. The company has a hierarchical organizational structure with various departments and divisions reporting to executive leadership.
Top Products and Market Share
Key Offerings
- Magazine Printing: Quad Graphics is a major printer for magazines. Market share data for specific magazine titles is not publicly available, but they are a significant player in the overall magazine printing market. Competitors include LSC Communications and RR Donnelley (CEN).
- Direct Mail Marketing: Quad offers direct mail marketing solutions. Specific market share figures are not publicly available. Competitors include Valassis (acquired by RedPlum/RetailMeNot) and various smaller marketing agencies.
- In-Store Marketing: Quad provides in-store marketing solutions such as point-of-sale displays and signage. Market share data for this specific segment is difficult to obtain. Competitors include companies that specialize in retail display solutions.
- Packaging Solutions: Quad offers packaging solutions that are often printed and designed by other companies. Quad acts as the print and design resource for these other providers. Specific market share figures are not publicly available.
Market Dynamics
Industry Overview
The printing industry is facing challenges due to the increasing shift towards digital media. However, there remains a demand for printed materials, particularly in specific sectors like magazines, catalogs, and direct mail. Companies are adapting by offering integrated marketing solutions that combine print and digital channels.
Positioning
Quad Graphics aims to be a comprehensive marketing solutions provider, offering a range of services from print to digital. They compete on scale, technology, and the ability to provide integrated marketing campaigns. They are positioned as a one-stop shop for marketing needs.
Total Addressable Market (TAM)
The global marketing services market is estimated at over $1 trillion annually. Quad Graphics' TAM would include the portions of this market related to commercial printing, marketing solutions, and related services. They are a small player relative to the TAM.
Upturn SWOT Analysis
Strengths
- Large-scale printing capabilities
- Integrated marketing solutions
- Extensive industry experience
- Established customer base
Weaknesses
- Exposure to declining print market
- High debt levels
- Profitability concerns
- Dependence on large clients
Opportunities
- Expanding digital marketing services
- Acquiring smaller competitors
- Offering customized printing solutions
- Focusing on niche markets
Threats
- Continued decline in print demand
- Increased competition from digital marketing agencies
- Rising paper and material costs
- Economic downturns
Competitors and Market Share
Key Competitors
- LSC Communications (LKFN)
- RR Donnelley (CEN)
- Valassis (Private)
Competitive Landscape
Quad Graphics faces strong competition from other large printing companies and digital marketing agencies. Their advantage lies in their scale and integrated service offerings. Their disadvantage is their exposure to the declining print market.
Major Acquisitions
Periscope
- Year: 2019
- Acquisition Price (USD millions): 132.5
- Strategic Rationale: Expanded Quad's marketing solutions capabilities and offered more integrated services.
Growth Trajectory and Initiatives
Historical Growth: Quad Graphics' growth has been mixed, with periods of expansion through acquisitions followed by challenges due to industry shifts.
Future Projections: Future projections for Quad Graphics are not included here, requires accessing dynamic financial data. Refer to financial data sources and analyst reports.
Recent Initiatives: Recent initiatives may include investments in digital marketing capabilities, cost-reduction programs, and strategic partnerships.
Summary
Quad Graphics is a large printing and marketing services company facing headwinds in the declining print market. They are attempting to adapt by expanding their digital offerings and providing integrated marketing solutions. High debt and intense competition pose challenges. Their large scale and established customer base are strengths, but they must successfully navigate the industry's ongoing transformation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Reports
- Company Website
- MarketWatch
Disclaimers:
This analysis is based on available information and should not be considered financial advice. Market conditions and company performance can change rapidly. Please consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Quad Graphics Inc
Exchange NYSE | Headquaters Sussex, WI, United States | ||
IPO Launch date 2010-07-06 | Chairman, President & CEO Mr. J. Joel Quadracci | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 11000 | Website https://www.quad.com |
Full time employees 11000 | Website https://www.quad.com |
Quad/Graphics, Inc. provides marketing solutions in North America, Mexico, Central America, the Caribbean, Europe, the Middle East, Africa, South America, and Asia. The company operates through United States Print and Related Services, and International segments. It offers printing services, such as retail inserts, publications, catalogs, special interest publications, journals, direct mail, directories, in-store marketing and promotion, packaging, newspapers, custom print products, and other commercial and specialty printed products; paper procurement services; and manufactures ink. The company also provides marketing and other services, including data intelligence and analytics, technology solutions, media planning, placement and optimization, creative strategy, and content creation, as well as execution in non-print digital and broadcast channels; and imaging and medical services. It serves blue-chip companies that operate in various industries and serve businesses and consumers across various industry verticals, including retail, consumer packaged goods and direct-to-consumer, financial services, and health. Quad/Graphics, Inc. was founded in 1971 and is headquartered in Sussex, Wisconsin.

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