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Quad Graphics Inc (QUAD)



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Upturn Advisory Summary
06/30/2025: QUAD (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $9.45
1 Year Target Price $9.45
1 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 39.84% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 285.96M USD | Price to earnings Ratio - | 1Y Target Price 9.45 |
Price to earnings Ratio - | 1Y Target Price 9.45 | ||
Volume (30-day avg) 2 | Beta 1.42 | 52 Weeks Range 3.88 - 8.89 | Updated Date 06/30/2025 |
52 Weeks Range 3.88 - 8.89 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 5.17% | Basic EPS (TTM) -0.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.64% | Operating Margin (TTM) 4.1% |
Management Effectiveness
Return on Assets (TTM) 5.87% | Return on Equity (TTM) -19.25% |
Valuation
Trailing PE - | Forward PE 6.35 | Enterprise Value 829860641 | Price to Sales(TTM) 0.11 |
Enterprise Value 829860641 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 0.31 | Enterprise Value to EBITDA 5.79 | Shares Outstanding 37350500 | Shares Floating 17752335 |
Shares Outstanding 37350500 | Shares Floating 17752335 | ||
Percent Insiders 22.23 | Percent Institutions 57.2 |
Analyst Ratings
Rating 1 | Target Price 9.45 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Quad Graphics Inc

Company Overview
History and Background
Quad Graphics was founded in 1971 by Harry Quadracci. Initially a small commercial printer, it grew through acquisitions and technological advancements, expanding its services to include marketing solutions and media services. It became a publicly traded company in 2010.
Core Business Areas
- Print Solutions: Provides commercial and specialty printing services, including magazines, catalogs, direct mail, books, and other publications.
- Marketing Solutions: Offers marketing strategy, creative design, and data analytics services to help clients improve their marketing effectiveness.
- Media Solutions: Enables clients to manage and optimize their media spend across multiple channels, including print, digital, and video.
Leadership and Structure
Joel Quadracci serves as Chairman, President, and CEO. The company is structured with various divisions focusing on different service areas, reporting up to the executive leadership team.
Top Products and Market Share
Key Offerings
- Magazines and Catalogs: Quad Graphics is a major printer of magazines and catalogs for various publishers and retailers. Market share information is dispersed across many players, making a definitive number difficult to obtain. Competitors include LSC Communications and RR Donnelley (now DLS Worldwide).
- Direct Mail: Quad provides comprehensive direct mail services, including printing, personalization, and postal optimization. Market share data is similarly dispersed. Competitors are similar to those in the magazines and catalogs segment.
- Marketing Services: Offers a range of marketing services including creative, data analytics, and campaign management. Competitors include Accenture and other consulting firms.
Market Dynamics
Industry Overview
The printing industry faces challenges from digital media, requiring companies to adapt by offering integrated solutions. Consolidation is ongoing, and companies focus on efficiency and value-added services.
Positioning
Quad Graphics is positioned as a provider of integrated marketing and print solutions, attempting to differentiate through value-added services and technology. They are striving to be a marketing solutions provider rather than just a printer.
Total Addressable Market (TAM)
The TAM for commercial printing and related services is estimated at tens of billions of dollars globally. Quad Graphics is positioned to capture a segment of this TAM by providing a range of integrated services, but faces intense competition.
Upturn SWOT Analysis
Strengths
- Extensive print production capacity
- Integrated service offerings (print and marketing)
- Established relationships with major publishers and retailers
- Strong focus on innovation and technology.
Weaknesses
- High debt levels
- Dependence on traditional print media
- Exposure to cyclical industries
- Need to further diversify revenue streams
Opportunities
- Expansion into digital marketing services
- Growth in packaging printing
- Strategic acquisitions to broaden service offerings
- Increased demand for personalized and targeted marketing
Threats
- Decline in print media consumption
- Increased competition from digital marketing agencies
- Rising raw material costs (paper, ink)
- Economic downturn affecting advertising spending
Competitors and Market Share
Key Competitors
- DLS
- CENX
- VIST
Competitive Landscape
Quad Graphics faces intense competition from both traditional print companies and digital marketing agencies. Its strength lies in its integrated service offerings, but it needs to continue to adapt to the changing media landscape.
Major Acquisitions
Periscope
- Year: 2019
- Acquisition Price (USD millions): 132.5
- Strategic Rationale: Acquisition of Periscope, an integrated marketing agency, allows Quad to enhance its marketing service offerings and capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been impacted by the decline in the print industry. Quad has attempted to offset this by expanding its service offerings.
Future Projections: Analyst projections suggest modest growth potential as the company continues to diversify. However, forecasts are uncertain due to industry dynamics.
Recent Initiatives: Recent initiatives include acquisitions in marketing services and investments in technology to enhance its integrated solutions.
Summary
Quad Graphics is navigating a challenging environment with the decline of traditional print media. Its strength is its integrated service offerings that combines print with digital marketing. High debt and exposure to economic downturns pose risks. The company needs to continue diversifying revenue streams and investing in digital capabilities to remain competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data is estimated and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Quad Graphics Inc
Exchange NYSE | Headquaters Sussex, WI, United States | ||
IPO Launch date 2010-07-06 | Chairman, President & CEO Mr. J. Joel Quadracci | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 11000 | Website https://www.quad.com |
Full time employees 11000 | Website https://www.quad.com |
Quad/Graphics, Inc. provides marketing solutions in North America, Mexico, Central America, the Caribbean, Europe, the Middle East, Africa, South America, and Asia. The company operates through United States Print and Related Services, and International segments. It offers printing services, such as retail inserts, publications, catalogs, special interest publications, journals, direct mail, directories, in-store marketing and promotion, packaging, newspapers, custom print products, and other commercial and specialty printed products; paper procurement services; and manufactures ink. The company also provides marketing and other services, including data intelligence and analytics, technology solutions, media planning, placement and optimization, creative strategy, and content creation, as well as execution in non-print digital and broadcast channels; and imaging and medical services. It serves blue-chip companies that operate in various industries and serve businesses and consumers across various industry verticals, including retail, consumer packaged goods and direct-to-consumer, financial services, and health. Quad/Graphics, Inc. was founded in 1971 and is headquartered in Sussex, Wisconsin.
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