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Rubrik, Inc.(RBRK)

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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL RECENCY
3-STAR RATING
STRONG BUY
BUY for 7 days
PROFIT SINCE LAST BUY
+1.6% ▲
LAST CLOSE
$109.55
09/25/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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Upturn Advisory & Investor View for RBRK

09/25/2026: RBRK (3-star) is a STRONG-BUY. BUY for 7 days. Simulated Profits (1.60%). Updated daily EoD!

Rubrik, Inc. is a modern data security company that offers a cloud-native platform focused on protecting enterprise data from cyber-attacks, specifically ransomware. The company's primary strength is its unified approach to data resilience, which differentiates it from legacy storage vendors. Its growth story is built on the increasing necessity for businesses to secure data in hybrid and cloud environments. While it has established a significant position in the enterprise market, it faces intense competition from established infrastructure providers and significant valuation risk as a growth-stage company. Rubrik may suit growth-oriented investors, while those seeking income or low volatility may find it less suitable given its current investment-focused business model.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitRubrik's high subscription growth and position in the critical cybersecurity market align with growth-focused objectives.
Momentum investorMixed fitMomentum will depend heavily on the company's ability to maintain high revenue growth rates and positive sentiment in the tech sector.
Value investorWeak fitThe company's current valuation reflects future growth expectations rather than current earnings multiples.
Dividend investorWeak fitRubrik is a growth-stage company that does not pay dividends and prioritizes capital reinvestment.
Low-risk investorWeak fitThe stock carries high volatility typical of high-growth technology firms in competitive markets.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighAs a high-growth tech stock, shares may experience significant price swings based on macro-economic data and growth performance.
Valuation riskMedium / highInvestors pay a premium for growth, which can be vulnerable to corrections if earnings fail to meet high expectations.
Competition risk (Cloud & Security incumbents)Medium / highIncumbents are aggressively integrating security features into existing platforms to defend their market share.
Business qualityMediumThe company has a strong, recurring revenue model but continues to operate within a challenging, R&D-heavy industry.
Dividend incomeLow / noneThe stock is not suitable for investors seeking immediate income through dividends.
Execution riskMediumMaintaining rapid growth while managing global sales expansion and platform innovation is essential for long-term success.

Price Behavior

Strong Uptrend
PRICE PATH

Strong Uptrend

The stock has maintained a strong upward price trend across the last three quarters.

Choppy
PRICE STABILITY

Choppy

The stock has experienced frequent reversals and pronounced short-term price swings.

Analysis of Past Performance

Type Stock
Historic Profit 31.55%
Avg. Invested days 20
Today’s Advisory Strong Buy
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 09/25/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
RBRK receives a 4-star rating, supported by solid company fundamentals, and strong analyst coverage. The rating is constrained by limited analyst upside.

Company Fundamentals

★★★★★
RBRK has solid overall fundamentals (4 stars), with moderate financial health, strong growth momentum, and solid ownership. In FY2026 versus FY2025, strong earnings growth (+69.8%) and strong cash generation (FCF margin 19.2%) are partially offset by soft profitability (net margin -26.5%), modest insider ownership of 2.31%.

Financial Health Rating

★★★★★
RBRK's financial health is supported by solid liquidity, including working-capital and asset support (WC/assets 32.9%). Profitability is soft (2 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Free-cash-flow growth is RBRK's strongest growth driver at +708.1% FY2026 versus FY2025 (strong, 5 stars). Revenue growth (+48.5%, strong) and earnings growth (+69.8%, strong) are also constructive, though not equally high across every growth measure.

Ownership

★★★★★
Institutional ownership is 79.5% and approximately 101.8% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 2.31% provides only moderate management-shareholder alignment.

Top 5 Institutional Investors

BlackRock Inc 4.25%
FMR Inc 3.99%
Vanguard Portfolio Management, LLC 3.87%
Vanguard Capital Management, LLC 3.16%
First Trust Advisors L.P. 2.88%

Unit Economics (Per $1K Revenue)

★★★★★
RBRK generates approximately $801 of gross profit, $-262 of operating income, and $192 of free cash flow for every $1,000 of revenue. Based on FY2026 results. Strong margins, cash conversion, and capital efficiency support the rating.

Economic Dimensions

★★★★★
Effective Tax Rate: -6.85% (Tax Credit)

Quantitative Style Profile

★★★★★
RBRK has a large-cap, liquid profile. Valuation that is moderately attractive rather than deeply discounted is the primary drawback, while elevated volatility.

Style Classification

Quality Focused

High VolatilityLarge / Mega Cap StabilityShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 22.55B USD
Price to earnings Ratio -
1Y Target Price 120.15
Price to earnings Ratio -
1Y Target Price 120.15
Volume (30-day avg) 3.6M shares
Beta 1.24
52 Weeks Range 42.25 - 116.12
Updated Date 09/27/2026
52 Weeks Range 42.25 - 116.12
Updated Date 09/27/2026
Dividends yield (FY) -
Basic EPS (TTM) -1.27

How Company Makes Money

Business areaWhat it includesRetail investor read
Subscription RevenueRecurring software fees for the Rubrik Security Cloud, including data protection, ransomware recovery, and governance tools.Rubrik earns the vast majority of its money through long-term service contracts that customers pay for year after year.
GeographyPrimary revenue concentration in North America, with a growing footprint in Europe and Asia-Pacific markets.Most revenue comes from North American enterprise clients, but international expansion is key to future growth.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Valuation

Trailing PE -
Forward PE 625
Enterprise Value 23.36B
Price to Sales(TTM) 14.62
Enterprise Value 23.36B
Price to Sales(TTM) 14.62
Enterprise Value to Revenue 15.15
Enterprise Value to EBITDA -
Shares Outstanding 160.96M
Shares Floating 163.81M
Shares Outstanding 160.96M
Shares Floating 163.81M
Percent Insiders 2.31
Percent Institutions 79.5

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI Summary

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About Rubrik, Inc.

Exchange NYSE
Headquarters Palo Alto, CA, United States
IPO Launch date 2024-04-25
Co-Founder, CEO & Chairman Mr. Bipul Sinha
Sector Technology
Industry Software - Infrastructure
Full time employees 3797
Full time employees 3797

Rubrik, Inc. provides data security solutions to individuals and businesses worldwide. The company offers enterprise data protection, unstructured data protection, cloud data protection, SaaS data protection solutions, and identity provider services protection; data threat analytics; data security posture; identity recovery and resilience services; and cyber recovery solutions. It also provides RUBY, an AI agent for cyber resilience designed to scale data security operations through automation; SENTRYAI, a proprietary AI deep learning-based platform for system health monitoring; and RUBRIK UNIVERSITY, which includes instructor-led training with hands-on labs, on-demand e-learning courses, and certification exams, as well as offers cloud services. It serves financial, retail, trade, transportation, energy, industrial, healthcare and life science, education, technology, media, communications, services, and public sectors. Rubrik, Inc. has strategic collaboration with MEDITECH to offer native cyber resilience to MEDITECH self-hosted cloud and on-premises solutions. Rubrik, Inc. was formerly known as Scaledata, Inc. and changed its name to Rubrik, Inc. in October 2014. The company was incorporated in 2013 and is based in Palo Alto, California.