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Upturn AI SWOT - About
REKR 
Rekor Systems Inc (REKR)
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Upturn Advisory Summary
11/11/2025: REKR (3-star) is a SELL. SELL since 3 days. Simulated Profits (54.86%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 26.38% | Avg. Invested days 28 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 275.41M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 2 | Beta 2.13 | 52 Weeks Range 0.62 - 3.42 | Updated Date 11/11/2025 |
52 Weeks Range 0.62 - 3.42 | Updated Date 11/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.53 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-13 | When - | Estimate -0.0467 | Actual - |
Profitability
Profit Margin -115.76% | Operating Margin (TTM) -62.59% |
Management Effectiveness
Return on Assets (TTM) -27.01% | Return on Equity (TTM) -128.83% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 297990513 | Price to Sales(TTM) 6.07 |
Enterprise Value 297990513 | Price to Sales(TTM) 6.07 | ||
Enterprise Value to Revenue 6.57 | Enterprise Value to EBITDA -5.79 | Shares Outstanding 126334034 | Shares Floating 122039737 |
Shares Outstanding 126334034 | Shares Floating 122039737 | ||
Percent Insiders 3.43 | Percent Institutions 34.67 |
Upturn AI SWOT
Rekor Systems Inc
Company Overview
History and Background
Rekor Systems, Inc. was founded in 2017, building on assets acquired earlier. It focuses on AI-powered vehicle recognition and data analytics for various applications.
Core Business Areas
- Roadway Intelligence Solutions: Provides vehicle recognition and data analytics solutions for traffic management, public safety, and commercial applications.
Leadership and Structure
Robert A. Berman is the CEO. The company operates with a functional organizational structure focused on sales, marketing, and engineering.
Top Products and Market Share
Key Offerings
- Rekor One: AI-powered vehicle recognition platform. Market share data is not readily available, but it competes with companies like Genetec and FLIR Systems. Primarily revenue generated from government contracts.
Market Dynamics
Industry Overview
The industry involves vehicle recognition, data analytics, and intelligent transportation systems, experiencing growth due to increasing demand for smart city solutions and security.
Positioning
Rekor Systems Inc. is positioned as a provider of AI-powered vehicle recognition solutions, offering a competitive advantage in accuracy and scalability.
Total Addressable Market (TAM)
The TAM for intelligent transportation systems is estimated to be billions of dollars. Rekor is positioned to capture a share through its AI-driven solutions.
Upturn SWOT Analysis
Strengths
- AI-powered technology
- Scalable platform
- Government contracts
- Expertise in Vehicle Recognition
- Cloud Based Solutions
Weaknesses
- Limited brand recognition
- Small market share
- Reliance on Government Contracts
- Negative Earnings
Opportunities
- Expansion into new markets
- Partnerships with technology providers
- Increased demand for smart city solutions
- Integration with existing security systems
Threats
- Competition from larger companies
- Changes in government regulations
- Economic downturn
- Technological advancements by competitors
Competitors and Market Share
Key Competitors
- FLIR (FLIR)
- Genetec (private)
- Motorola Solutions (MSI)
Competitive Landscape
Rekor faces intense competition from larger, more established players with greater resources.
Growth Trajectory and Initiatives
Historical Growth: Revenue growth has been positive but has been uneven.
Future Projections: Analysts project continued revenue growth, driven by increased adoption of AI-powered vehicle recognition solutions.
Recent Initiatives: Focus on expanding its AI platform and securing new government contracts.
Summary
Rekor Systems is a growing company in the AI-powered vehicle recognition space with promising technology, however the company has negative earnings and is exposed to heavy competition. Their dependence on government contracts adds both security and risk. Expanding into new markets and building strategic partnerships are crucial for sustained growth. Financial stability and brand recognition remain key challenges.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rekor Systems Inc
Exchange NASDAQ | Headquaters Columbia, MD, United States | ||
IPO Launch date 2017-08-29 | Founder, Interim CEO & Executive Chairman Mr. Robert Alan Berman | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 319 | Website https://www.rekor.ai |
Full time employees 319 | Website https://www.rekor.ai | ||
Rekor Systems, Inc. provides infrastructure solutions for public safety, urban mobility, and transportation management markets in the United States and internationally. The company offers Rekor One, a roadway intelligence engine; Rekor Command for transportation management; Rekor Discover for urban mobility; Rekor Scout for public safety; Rekor AutoNotice, cloud-based financial management application for contactless compliance; and Rekor CarCheck, an artificial intelligence (AI) based vehicle and license plate recognition technology. It also provides Rekor Edge Max, a fixed traffic data collection system that captures and transforms roadway data into holistic traffic insights; Rekor Edge Pro, a vehicle recognition solution that is used on a standalone basis or integrated into a network; and Rekor Edge Flex, a portable data collection system. In addition, the company provides traffic services, including traditional traffic studies for permanent and temporary traffic analytics projects; AI-driven traffic studies for traffic management; and traffic engineering services. Rekor Systems, Inc. was incorporated in 2017 and is headquartered in Columbia, Maryland.
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