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Upturn AI SWOT - About
Rekor Systems Inc (REKR)
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Upturn Advisory Summary
06/30/2025: REKR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -13.94% | Avg. Invested days 24 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 136.97M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 2 | Beta 2.26 | 52 Weeks Range 0.62 - 2.67 | Updated Date 07/1/2025 |
52 Weeks Range 0.62 - 2.67 | Updated Date 07/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -118.09% | Operating Margin (TTM) -110.23% |
Management Effectiveness
Return on Assets (TTM) -27.27% | Return on Equity (TTM) -121.54% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 164848854 | Price to Sales(TTM) 3.01 |
Enterprise Value 164848854 | Price to Sales(TTM) 3.01 | ||
Enterprise Value to Revenue 3.63 | Enterprise Value to EBITDA -5.79 | Shares Outstanding 118076000 | Shares Floating 103830143 |
Shares Outstanding 118076000 | Shares Floating 103830143 | ||
Percent Insiders 5.1 | Percent Institutions 41.13 |
Analyst Ratings
Rating 1 | Target Price 4 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rekor Systems Inc
Company Overview
History and Background
Rekor Systems, Inc. was founded in 2017. It focuses on developing and deploying vehicle recognition technology and data analytics solutions. It has grown through acquisitions and organic development, expanding its product offerings and market reach.
Core Business Areas
- Automatic License Plate Recognition (ALPR): Provides ALPR solutions for law enforcement, parking management, and tolling applications. This includes both fixed and mobile ALPR systems.
- Vehicle Recognition and Analytics: Offers software and analytics platforms that identify vehicles based on various characteristics (make, model, color) beyond license plates, providing insights for various industries.
- Rekor Oneu2122: An AI-powered platform that offers real-time actionable insights to improve public safety, increase operational efficiency, and enhance revenue for a diverse group of public and private clients.
Leadership and Structure
Robert Berman is the CEO. The company has a board of directors and a management team responsible for various functional areas such as sales, marketing, product development, and finance.
Top Products and Market Share
Key Offerings
- OpenALPRu00ae: A software library for performing automatic license plate recognition. The market share data isn't readily available as it's open-source. Competitors include Genetec AutoVu, PlateSmart Technologies, and Vaxtor Technologies.
- Rekor Edge Series: Hardware devices for ALPR and vehicle recognition. Market share data is not publicly available. Competitors include Genetec AutoVu, PlateSmart Technologies, and Vaxtor Technologies.
- Rekor Watch: A platform to improve public safety by providing real-time actionable insights. Market share data is not publicly available. Competitors include Motorola Solutions, Axon Enterprise, and Palantir Technologies.
Market Dynamics
Industry Overview
The intelligent transportation systems (ITS) market is growing, driven by increased urbanization, traffic congestion, and demand for enhanced security and safety solutions. Government regulations and technological advancements are also fueling growth.
Positioning
Rekor Systems Inc. positions itself as a provider of comprehensive vehicle recognition and data analytics solutions. Its competitive advantage lies in its AI-powered platform and its ability to offer real-time actionable insights.
Total Addressable Market (TAM)
The Global Intelligent Transportation System (ITS) market size was valued at USD 36.5 billion in 2023 and is expected to reach USD 63.4 billion by 2030. Rekor is positioned to capture a portion of this market through its ALPR and vehicle recognition solutions.
Upturn SWOT Analysis
Strengths
- AI-Powered Technology
- Comprehensive Product Portfolio
- Strong Customer Base
- Scalable Platform
- Proprietary Technology
Weaknesses
- Limited Market Share compared to larger competitors
- Dependence on Government Contracts
- Negative Earnings
- Customer Concentration (a few large customers account for a significant portion of revenue)
Opportunities
- Expansion into New Geographies
- Increased Adoption of ITS Solutions
- Partnerships with Technology Providers
- Development of New Applications
- Growth in Smart City Initiatives
Threats
- Intense Competition
- Technological Changes
- Economic Downturns
- Regulatory Changes
- Privacy Concerns
Competitors and Market Share
Key Competitors
- MSFT
- GOOG
- IBM
Competitive Landscape
Rekor faces intense competition from established players with larger resources and broader product portfolios. Rekor's advantage lies in its specialized expertise in vehicle recognition and AI-powered platform.
Major Acquisitions
OpenALPR
- Year: 2019
- Acquisition Price (USD millions): 3.5
- Strategic Rationale: To integrate open-source ALPR capabilities and expand its technology base.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by increased adoption of ALPR and vehicle recognition technologies, as well as acquisitions.
Future Projections: Future growth is projected to be driven by increased adoption of ITS solutions, expansion into new markets, and partnerships.
Recent Initiatives: Recent initiatives include the launch of new products and services, expansion into new markets, and partnerships with technology providers.
Summary
Rekor Systems is a developing company in the ITS space, specializing in AI-powered vehicle recognition. Their strengths lie in proprietary tech and comprehensive products. Their challenges include competition from larger companies and negative earnings. Growth will be achieved through market expansion and strategic initiatives. The company should prioritize establishing a stronger market presence and improving its financial stability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rekor Systems Inc
Exchange NASDAQ | Headquaters Columbia, MD, United States | ||
IPO Launch date 2017-08-29 | Founder, Interim CEO & Executive Chairman Mr. Robert Alan Berman | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 319 | Website https://www.rekor.ai |
Full time employees 319 | Website https://www.rekor.ai | ||
Rekor Systems, Inc. provides infrastructure solutions for public safety, urban mobility, and transportation management markets in the United States and internationally. The company offers Rekor One, a roadway intelligence engine; Rekor Command for transportation management; Rekor Discover for urban mobility; Rekor Scout for public safety; Rekor AutoNotice, cloud-based financial management application for contactless compliance; and Rekor CarCheck, an artificial intelligence (AI) based vehicle and license plate recognition technology. It also provides Rekor Edge Max, a fixed traffic data collection system that captures and transforms roadway data into holistic traffic insights; Rekor Edge Pro, a vehicle recognition solution that is used on a standalone basis or integrated into a network; and Rekor Edge Flex, a portable data collection system. In addition, the company provides traffic services, including traditional traffic studies for permanent and temporary traffic analytics projects; AI-driven traffic studies for traffic management; and traffic engineering services. Rekor Systems, Inc. was incorporated in 2017 and is headquartered in Columbia, Maryland.
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