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Rekor Systems Inc (REKR)



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Upturn Advisory Summary
08/28/2025: REKR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $4
1 Year Target Price $4
2 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.39% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 141.49M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 2 | Beta 2.27 | 52 Weeks Range 0.62 - 2.67 | Updated Date 08/29/2025 |
52 Weeks Range 0.62 - 2.67 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.53 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-12 | When - | Estimate -0.06 | Actual -0.07 |
Profitability
Profit Margin -115.76% | Operating Margin (TTM) -62.59% |
Management Effectiveness
Return on Assets (TTM) -27.01% | Return on Equity (TTM) -128.83% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 166603118 | Price to Sales(TTM) 3.12 |
Enterprise Value 166603118 | Price to Sales(TTM) 3.12 | ||
Enterprise Value to Revenue 3.67 | Enterprise Value to EBITDA -5.79 | Shares Outstanding 126334000 | Shares Floating 122048559 |
Shares Outstanding 126334000 | Shares Floating 122048559 | ||
Percent Insiders 3.43 | Percent Institutions 34.52 |
Upturn AI SWOT
Rekor Systems Inc

Company Overview
History and Background
Rekor Systems Inc. (formerly Novume Solutions) was founded in 2008. Initially focused on telecom, it transitioned to AI-powered vehicle recognition and data analytics, leveraging its technology for smart city applications, law enforcement, and tolling solutions.
Core Business Areas
- AI-Powered Vehicle Recognition: Rekor's core business revolves around its AI platform that identifies vehicles based on license plates, vehicle type, color, and other attributes. This data is used for various applications like parking management, tolling, and law enforcement.
- Data Analytics: Rekor provides data analytics services derived from its vehicle recognition technology. This includes traffic pattern analysis, origin-destination studies, and other insights that help customers optimize operations and improve decision-making.
Leadership and Structure
Robert Berman is the CEO. The company has a typical corporate structure with departments for engineering, sales, marketing, and finance. The board of directors oversees the company's strategy and performance.
Top Products and Market Share
Key Offerings
- Rekor One: An AI-powered platform that provides comprehensive vehicle recognition and data analytics. It is used for license plate recognition (LPR), vehicle identification, and traffic monitoring. Limited market share data available. Key competitors include Genetec, Axis Communications and Motorola Solutions.
- Rekor Edge Series: A series of edge computing devices that enable real-time vehicle recognition and data processing. These devices are designed for deployment in various environments, including parking facilities, tolling stations, and law enforcement vehicles. Limited market share data available. Key competitors include FLIR Systems (Teledyne FLIR), Bosch Security Systems and Hanwha Techwin.
Market Dynamics
Industry Overview
The market for AI-powered vehicle recognition and data analytics is growing rapidly, driven by the increasing demand for smart city solutions, law enforcement tools, and traffic management systems.
Positioning
Rekor positions itself as a provider of comprehensive AI-powered vehicle recognition and data analytics solutions. Its competitive advantages include its proprietary AI algorithms, its ability to process data in real-time, and its focus on specific use cases such as law enforcement and tolling.
Total Addressable Market (TAM)
Estimates vary, but the global smart transportation market, a segment relevant to Rekor, is projected to reach hundreds of billions of dollars. Rekor is capturing a small but growing share through its niche focus and technological capabilities.
Upturn SWOT Analysis
Strengths
- Proprietary AI algorithms
- Real-time data processing capabilities
- Focus on specific high-growth markets (e.g., law enforcement, tolling)
- Scalable platform architecture
- Strong customer relationships
Weaknesses
- Relatively small market capitalization
- History of operating losses and negative cash flow
- Reliance on key personnel
- Limited brand recognition compared to larger competitors
- Susceptibility to false positives
Opportunities
- Expanding into new geographies
- Developing new applications for its technology
- Partnering with other technology companies
- Benefiting from government investments in smart city infrastructure
- Adoption of automated license plate readers (ALPR) by new markets such as insurance
Threats
- Competition from larger, more established players
- Rapid technological changes
- Privacy concerns related to data collection and use
- Regulatory changes
- Economic downturns
Competitors and Market Share
Key Competitors
- MSFT
- GOOG
- IBM
- AMBA
- FLIR
Competitive Landscape
Rekor competes with larger, more established technology companies that have broader product portfolios and greater financial resources. However, Rekor differentiates itself through its focus on specific use cases and its proprietary AI algorithms.
Major Acquisitions
OpenALPR
- Year: 2019
- Acquisition Price (USD millions): 25
- Strategic Rationale: Acquisition of OpenALPR to enhance Rekor's license plate recognition capabilities and expand its customer base.
Growth Trajectory and Initiatives
Historical Growth: Rekor has experienced substantial revenue growth, driven by increased adoption of its AI-powered vehicle recognition solutions. However, profitability has lagged due to high operating expenses.
Future Projections: Analyst estimates suggest continued revenue growth, driven by expansion into new markets and new product development. Profitability is expected to improve as the company achieves greater scale and operational efficiency.
Recent Initiatives: Recent initiatives include expanding partnerships with law enforcement agencies, launching new products for the tolling market, and investing in sales and marketing efforts.
Summary
Rekor Systems exhibits high growth potential in the vehicle recognition market, fueled by innovative AI. However, it faces challenges with profitability and competition from larger firms. Recent strategic initiatives show promise for future expansion. The company should carefully manage its operating expenses and capitalize on opportunities within the smart city landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Rekor Systems Inc. Investor Relations
- Third-Party Research Reports
- Industry News Articles
- Company Filings (SEC)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rekor Systems Inc
Exchange NASDAQ | Headquaters Columbia, MD, United States | ||
IPO Launch date 2017-08-29 | Founder, Interim CEO & Executive Chairman Mr. Robert Alan Berman | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 319 | Website https://www.rekor.ai |
Full time employees 319 | Website https://www.rekor.ai |
Rekor Systems, Inc. provides infrastructure solutions for public safety, urban mobility, and transportation management markets in the United States and internationally. The company offers Rekor One, a roadway intelligence engine; Rekor Command for transportation management; Rekor Discover for urban mobility; Rekor Scout for public safety; Rekor AutoNotice, cloud-based financial management application for contactless compliance; and Rekor CarCheck, an artificial intelligence (AI) based vehicle and license plate recognition technology. It also provides Rekor Edge Max, a fixed traffic data collection system that captures and transforms roadway data into holistic traffic insights; Rekor Edge Pro, a vehicle recognition solution that is used on a standalone basis or integrated into a network; and Rekor Edge Flex, a portable data collection system. In addition, the company provides traffic services, including traditional traffic studies for permanent and temporary traffic analytics projects; AI-driven traffic studies for traffic management; and traffic engineering services. Rekor Systems, Inc. was incorporated in 2017 and is headquartered in Columbia, Maryland.

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