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Upturn AI SWOT - About
REKR 
Rekor Systems Inc (REKR)
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Upturn Advisory Summary
09/16/2025: REKR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.39% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 179.39M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 2 | Beta 2.03 | 52 Weeks Range 0.62 - 2.67 | Updated Date 09/15/2025 |
52 Weeks Range 0.62 - 2.67 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -115.76% | Operating Margin (TTM) -62.59% |
Management Effectiveness
Return on Assets (TTM) -27.01% | Return on Equity (TTM) -128.83% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 176709840 | Price to Sales(TTM) 3.95 |
Enterprise Value 176709840 | Price to Sales(TTM) 3.95 | ||
Enterprise Value to Revenue 3.89 | Enterprise Value to EBITDA -5.79 | Shares Outstanding 126334000 | Shares Floating 122039737 |
Shares Outstanding 126334000 | Shares Floating 122039737 | ||
Percent Insiders 3.43 | Percent Institutions 34.53 |
Upturn AI SWOT
Rekor Systems Inc
Company Overview
History and Background
Rekor Systems, Inc. was founded in 2017, after a reverse merger with Novume Solutions. The company has evolved from focusing on license plate recognition (LPR) to offering a broader suite of AI-powered vehicle recognition and analytics solutions.
Core Business Areas
- Automatic License Plate Recognition (ALPR): Provides real-time vehicle identification and data analytics through ALPR technology. Used in law enforcement, parking management, and tolling applications.
- Vehicle Recognition: Extends beyond license plates to identify vehicle make, model, and color, offering more comprehensive vehicle intelligence.
- Data and Analytics: Collects, analyzes, and provides actionable insights based on vehicle recognition data. Used for traffic management, security, and business intelligence.
Leadership and Structure
Robert Berman is the CEO. The company has a functional organizational structure with departments focused on engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Rekor Edge Series: A suite of intelligent surveillance and recognition devices capable of running advanced analytics at the edge. No specific market share data publicly available. Competitors include Genetec, Motorola Solutions, and Axis Communications.
- Rekor One: A comprehensive vehicle recognition platform integrating various data sources for enhanced vehicle intelligence. No specific market share data publicly available. Competitors include Genetec, Motorola Solutions, and PlateSmart Technologies.
Market Dynamics
Industry Overview
The intelligent transportation systems (ITS) market is growing, driven by increasing urbanization, traffic congestion, and demand for enhanced security and smart city solutions. AI-powered analytics are playing a key role.
Positioning
Rekor Systems is positioning itself as a leading provider of AI-powered vehicle recognition and analytics solutions within the ITS market, with a focus on delivering actionable insights to government and commercial customers.
Total Addressable Market (TAM)
The global intelligent transportation systems market is projected to reach hundreds of billions of USD in the next few years. Rekor is positioned within specific segments such as ALPR and vehicle recognition, aiming to capture a portion of this TAM.
Upturn SWOT Analysis
Strengths
- Proprietary AI algorithms for vehicle recognition
- Comprehensive data analytics platform
- Scalable cloud-based solutions
- Recurring revenue model (subscription-based services)
Weaknesses
- Relatively small company size compared to competitors
- Limited brand recognition
- Dependence on government contracts
- Past history of operating losses
Opportunities
- Expansion into new geographic markets
- Partnerships with major technology companies
- Increased adoption of smart city technologies
- Growing demand for traffic management solutions
Threats
- Intense competition from larger players
- Changes in government regulations
- Economic downturns affecting infrastructure spending
- Data privacy concerns
Competitors and Market Share
Key Competitors
- MSI
- ITRI
- FLIR
Competitive Landscape
Rekor faces intense competition from larger, more established companies with greater resources. Rekor's competitive advantage lies in its proprietary AI algorithms and comprehensive data analytics platform.
Major Acquisitions
Waycare Technologies
- Year: 2021
- Acquisition Price (USD millions): 61
- Strategic Rationale: Expanded Rekor's AI-powered traffic management capabilities and customer base.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been volatile, with revenue growth in some periods offset by operating losses.
Future Projections: Analyst estimates vary widely. Refer to financial data sources for future projections.
Recent Initiatives: Recent initiatives include new product launches and strategic partnerships to expand market reach.
Summary
Rekor Systems is a relatively small but innovative company in the growing intelligent transportation systems market. Its proprietary AI and data analytics offer potential for growth, but it faces intense competition. While past acquisitions help to strengthen its position, the company needs to manage its costs and improve its financials to become profitable.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Press Releases
- Analyst Reports (where available)
- Market Research Reports (where available)
Disclaimers:
This analysis is based on available public information and is not financial advice. Market share estimates are approximate. Financial data may be outdated. Consult a financial professional for investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rekor Systems Inc
Exchange NASDAQ | Headquaters Columbia, MD, United States | ||
IPO Launch date 2017-08-29 | Founder, Interim CEO & Executive Chairman Mr. Robert Alan Berman | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 319 | Website https://www.rekor.ai |
Full time employees 319 | Website https://www.rekor.ai | ||
Rekor Systems, Inc. provides infrastructure solutions for public safety, urban mobility, and transportation management markets in the United States and internationally. The company offers Rekor One, a roadway intelligence engine; Rekor Command for transportation management; Rekor Discover for urban mobility; Rekor Scout for public safety; Rekor AutoNotice, cloud-based financial management application for contactless compliance; and Rekor CarCheck, an artificial intelligence (AI) based vehicle and license plate recognition technology. It also provides Rekor Edge Max, a fixed traffic data collection system that captures and transforms roadway data into holistic traffic insights; Rekor Edge Pro, a vehicle recognition solution that is used on a standalone basis or integrated into a network; and Rekor Edge Flex, a portable data collection system. In addition, the company provides traffic services, including traditional traffic studies for permanent and temporary traffic analytics projects; AI-driven traffic studies for traffic management; and traffic engineering services. Rekor Systems, Inc. was incorporated in 2017 and is headquartered in Columbia, Maryland.
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