
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Smith & Wesson Brands Inc (SWBI)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: SWBI (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $12
1 Year Target Price $12
2 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -54.9% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 361.13M USD | Price to earnings Ratio 27.17 | 1Y Target Price 12 |
Price to earnings Ratio 27.17 | 1Y Target Price 12 | ||
Volume (30-day avg) 3 | Beta 0.83 | 52 Weeks Range 7.73 - 14.60 | Updated Date 08/15/2025 |
52 Weeks Range 7.73 - 14.60 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 6.27% | Basic EPS (TTM) 0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.83% | Operating Margin (TTM) 10.63% |
Management Effectiveness
Return on Assets (TTM) 2.48% | Return on Equity (TTM) 3.48% |
Valuation
Trailing PE 27.17 | Forward PE - | Enterprise Value 450631548 | Price to Sales(TTM) 0.76 |
Enterprise Value 450631548 | Price to Sales(TTM) 0.76 | ||
Enterprise Value to Revenue 0.95 | Enterprise Value to EBITDA 8.09 | Shares Outstanding 44310400 | Shares Floating 41015053 |
Shares Outstanding 44310400 | Shares Floating 41015053 | ||
Percent Insiders 1.62 | Percent Institutions 53.66 |
Upturn AI SWOT
Smith & Wesson Brands Inc

Company Overview
History and Background
Smith & Wesson Brands Inc. was founded in 1852. Originally known for firearms, it has evolved through various ownership changes and expansions into related markets, becoming a major player in the firearms industry.
Core Business Areas
- Firearms: Designs, manufactures, and sells a wide variety of handguns (revolvers, pistols), long guns (rifles, shotguns), and related products for commercial, law enforcement, and military markets.
Leadership and Structure
The current CEO is Mark Smith. The company operates with a functional organizational structure, encompassing departments for sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- M&P Shield Plus: A popular subcompact pistol for concealed carry. Competitors include Glock 43X and SIG Sauer P365.
- M&P 15: A modern sporting rifle. Competitors include AR-15 rifles from Daniel Defense and Sig Sauer.
Market Dynamics
Industry Overview
The firearms industry is influenced by factors such as gun control legislation, political climate, and consumer demand for self-defense and recreational shooting.
Positioning
Smith & Wesson Brands Inc. is a well-established brand known for its quality and diverse product line. They hold a significant position in the US firearms market.
Total Addressable Market (TAM)
The global firearms market is projected to reach USD 15.87 billion by 2029. Smith & Wesson Brands Inc is a large player capturing a good size market share of the total addressable market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive product line
- Established distribution network
- Experienced management team
Weaknesses
- Dependence on regulatory environment
- Negative public perception due to gun violence
- Seasonality in demand
- Exposure to product liability lawsuits
Opportunities
- Expanding into international markets
- Developing innovative firearm technologies
- Acquiring smaller competitors
- Capitalizing on increased demand for self-defense products
Threats
- Stricter gun control legislation
- Economic downturns impacting consumer spending
- Increased competition from other firearm manufacturers
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- RGR
- VSTO
- OLN
Competitive Landscape
Smith & Wesson Brands Inc. competes with other major firearms manufacturers, each vying for market share through product innovation, pricing strategies, and distribution networks. Smith & Wesson Benefits from a long and well established brand reputation with competitive offerings.
Growth Trajectory and Initiatives
Historical Growth: Data unavailable
Future Projections: Data unavailable
Recent Initiatives: Data unavailable
Summary
Smith & Wesson Brands Inc. is a major player in the US firearms market, leveraging a strong brand and diverse product line. The company's performance is tied to regulatory and political factors, requiring vigilant risk management. Opportunities exist in international expansion and technological innovation, but threats include stricter gun control and economic downturns. Overall, the company's success depends on its ability to adapt to changing market dynamics and consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results. Financial Data Unavailable and must be added for a complete analysis. Consider consulting a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Smith & Wesson Brands Inc
Exchange NASDAQ | Headquaters Maryville, TN, United States | ||
IPO Launch date 1998-11-09 | President, CEO & Director Mr. Mark Peter Smith | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 1405 | Website https://www.smith-wesson.com |
Full time employees 1405 | Website https://www.smith-wesson.com |
Smith & Wesson Brands, Inc. designs, manufactures, and sells firearms worldwide. The company offers handguns, including revolvers and pistols; long guns, such as modern sporting rifles, pistol caliber carbines, and lever-action rifles; handcuffs; suppressors; and other firearm-related products. It also provides manufacturing services comprising forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding, assembly, and distribution services to other businesses; and sells parts purchased through third parties. The company sells its products to firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement, security agencies and officers, and military agencies. It markets its products through independent dealers, retailers, in-store retails, and direct to consumers, and rangeoperations; print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising strategies. Smith & Wesson Brands, Inc. was founded in 1852 and is based in Maryville, Tennessee.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.