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Upturn AI SWOT - About
SWBI 
Smith & Wesson Brands Inc (SWBI)
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Upturn Advisory Summary
10/15/2025: SWBI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $12
1 Year Target Price $12
| 2 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.6% | Avg. Invested days 19 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 449.18M USD | Price to earnings Ratio 38.96 | 1Y Target Price 12 |
Price to earnings Ratio 38.96 | 1Y Target Price 12 | ||
Volume (30-day avg) 3 | Beta 0.96 | 52 Weeks Range 7.62 - 13.45 | Updated Date 10/17/2025 |
52 Weeks Range 7.62 - 13.45 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 5.16% | Basic EPS (TTM) 0.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.52% | Operating Margin (TTM) -3.53% |
Management Effectiveness
Return on Assets (TTM) 2.35% | Return on Equity (TTM) 3.2% |
Valuation
Trailing PE 38.96 | Forward PE - | Enterprise Value 543615289 | Price to Sales(TTM) 0.95 |
Enterprise Value 543615289 | Price to Sales(TTM) 0.95 | ||
Enterprise Value to Revenue 1.15 | Enterprise Value to EBITDA 9.93 | Shares Outstanding 44341781 | Shares Floating 41025903 |
Shares Outstanding 44341781 | Shares Floating 41025903 | ||
Percent Insiders 2.11 | Percent Institutions 53.77 |
Upturn AI SWOT
Smith & Wesson Brands Inc
Company Overview
History and Background
Smith & Wesson Brands Inc. was founded in 1852. It has evolved from a firearms manufacturer to a provider of shooting, hunting, and personal protection products, experiencing periods of significant growth and adapting to changing market dynamics and regulations.
Core Business Areas
- Firearms: Manufactures and sells a wide variety of handguns (revolvers, pistols) and long guns (rifles, shotguns) for consumer, law enforcement, and military markets.
- Accessories: Sells accessories and parts related to firearms, including magazines, grips, and other enhancements.
Leadership and Structure
The leadership team typically consists of a CEO, CFO, and other key executives overseeing various functional areas like sales, marketing, operations, and finance. The organizational structure is generally hierarchical, with departments reporting to senior management.
Top Products and Market Share
Key Offerings
- M&P Shield Plus: A popular concealed carry pistol. Competitors include Glock (GLOCK), SIG Sauer (SIG), and Springfield Armory. Market share information is difficult to precisely quantify due to private sales data, but M&P Shield models are consistently among the top-selling handguns in the US.
- M&P 15 Sport III: A modern sporting rifle. Competitors include Ruger (RGR), Colt (no longer public), and Palmetto State Armory. A very popular model of the AR-15 style rifles in the USA.
Market Dynamics
Industry Overview
The firearms industry is influenced by factors such as government regulations, economic conditions, and consumer sentiment. Demand can fluctuate significantly in response to political events and social trends. The industry is fragmented with both large manufacturers and smaller niche players.
Positioning
Smith & Wesson is a well-established brand with a strong reputation for quality and innovation. They compete across various segments of the firearms market. Competitive advantages include brand recognition and distribution networks.
Total Addressable Market (TAM)
The total US firearms market is estimated to be in the billions of dollars annually. Smith & Wesson is well-positioned to capture a significant portion of this TAM through its diverse product portfolio and established brand.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Diverse product portfolio
- Established relationships with law enforcement agencies
- Large installed base of users
Weaknesses
- Susceptibility to regulatory changes
- Dependence on consumer discretionary spending
- Potential for negative publicity related to gun violence
- Inventory issues due to the surges in demand
- Fluctuating stock price
Opportunities
- Expanding into new product categories
- Increasing international sales
- Developing advanced firearm technologies
- Growing the market for personal protection products
- Expansion of training and safety programs
Threats
- Stricter gun control legislation
- Increased competition from other manufacturers
- Economic downturns
- Changes in consumer preferences
- Liability lawsuits related to gun violence
Competitors and Market Share
Key Competitors
- RGR
- VSTO
- OLN
Competitive Landscape
Smith & Wesson benefits from a strong brand but faces intense competition. Competitors are also developing innovative products and expanding their market presence.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been cyclical, influenced by regulatory and political factors. Periods of high demand have been followed by periods of slower growth.
Future Projections: Future projections depend on analyst estimates. Factors influencing growth include market demand, new product introductions, and regulatory changes. Need updated analyst data to fill.
Recent Initiatives: Recent initiatives may include new product launches, expansion into new markets, and investments in manufacturing capacity.
Summary
Smith & Wesson is a strong brand in a cyclical industry heavily influenced by regulation. Its diversified product portfolio and distribution network are advantages. However, regulatory risks and dependence on consumer spending are concerns. Continued innovation and strategic market expansion are crucial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share data is approximate and based on available information. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Smith & Wesson Brands Inc
Exchange NASDAQ | Headquaters Maryville, TN, United States | ||
IPO Launch date 1998-11-09 | President, CEO & Director Mr. Mark Peter Smith | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 1405 | Website https://www.smith-wesson.com |
Full time employees 1405 | Website https://www.smith-wesson.com | ||
Smith & Wesson Brands, Inc. designs, manufactures, and sells firearms worldwide. The company offers handguns, including revolvers and pistols; long guns, such as modern sporting rifles, pistol caliber carbines, and lever-action rifles; handcuffs; suppressors; and other firearm-related products. It also provides manufacturing services comprising forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding, assembly, and distribution services to other businesses; and sells parts purchased through third parties. The company sells its products to firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement, security agencies and officers, and military agencies. It markets its products through independent dealers, retailers, in-store retails, and direct to consumers, and rangeoperations; print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising strategies. Smith & Wesson Brands, Inc. was founded in 1852 and is based in Maryville, Tennessee.
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