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Smith & Wesson Brands Inc (SWBI)

Upturn stock ratingUpturn stock rating
$8.15
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

08/14/2025: SWBI (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

3 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $12

1 Year Target Price $12

Analysts Price Target For last 52 week
$12 Target price
52w Low $7.73
Current$8.15
52w High $14.6

Analysis of Past Performance

Type Stock
Historic Profit -54.9%
Avg. Invested days 18
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 361.13M USD
Price to earnings Ratio 27.17
1Y Target Price 12
Price to earnings Ratio 27.17
1Y Target Price 12
Volume (30-day avg) 3
Beta 0.83
52 Weeks Range 7.73 - 14.60
Updated Date 08/15/2025
52 Weeks Range 7.73 - 14.60
Updated Date 08/15/2025
Dividends yield (FY) 6.27%
Basic EPS (TTM) 0.3

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 2.83%
Operating Margin (TTM) 10.63%

Management Effectiveness

Return on Assets (TTM) 2.48%
Return on Equity (TTM) 3.48%

Valuation

Trailing PE 27.17
Forward PE -
Enterprise Value 450631548
Price to Sales(TTM) 0.76
Enterprise Value 450631548
Price to Sales(TTM) 0.76
Enterprise Value to Revenue 0.95
Enterprise Value to EBITDA 8.09
Shares Outstanding 44310400
Shares Floating 41015053
Shares Outstanding 44310400
Shares Floating 41015053
Percent Insiders 1.62
Percent Institutions 53.66

ai summary icon Upturn AI SWOT

Smith & Wesson Brands Inc

stock logo

Company Overview

overview logo History and Background

Smith & Wesson Brands Inc. was founded in 1852. Originally known for firearms, it has evolved through various ownership changes and expansions into related markets, becoming a major player in the firearms industry.

business area logo Core Business Areas

  • Firearms: Designs, manufactures, and sells a wide variety of handguns (revolvers, pistols), long guns (rifles, shotguns), and related products for commercial, law enforcement, and military markets.

leadership logo Leadership and Structure

The current CEO is Mark Smith. The company operates with a functional organizational structure, encompassing departments for sales, marketing, operations, and finance.

Top Products and Market Share

overview logo Key Offerings

  • M&P Shield Plus: A popular subcompact pistol for concealed carry. Competitors include Glock 43X and SIG Sauer P365.
  • M&P 15: A modern sporting rifle. Competitors include AR-15 rifles from Daniel Defense and Sig Sauer.

Market Dynamics

industry overview logo Industry Overview

The firearms industry is influenced by factors such as gun control legislation, political climate, and consumer demand for self-defense and recreational shooting.

Positioning

Smith & Wesson Brands Inc. is a well-established brand known for its quality and diverse product line. They hold a significant position in the US firearms market.

Total Addressable Market (TAM)

The global firearms market is projected to reach USD 15.87 billion by 2029. Smith & Wesson Brands Inc is a large player capturing a good size market share of the total addressable market.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive product line
  • Established distribution network
  • Experienced management team

Weaknesses

  • Dependence on regulatory environment
  • Negative public perception due to gun violence
  • Seasonality in demand
  • Exposure to product liability lawsuits

Opportunities

  • Expanding into international markets
  • Developing innovative firearm technologies
  • Acquiring smaller competitors
  • Capitalizing on increased demand for self-defense products

Threats

  • Stricter gun control legislation
  • Economic downturns impacting consumer spending
  • Increased competition from other firearm manufacturers
  • Changes in consumer preferences

Competitors and Market Share

competitor logo Key Competitors

  • RGR
  • VSTO
  • OLN

Competitive Landscape

Smith & Wesson Brands Inc. competes with other major firearms manufacturers, each vying for market share through product innovation, pricing strategies, and distribution networks. Smith & Wesson Benefits from a long and well established brand reputation with competitive offerings.

Growth Trajectory and Initiatives

Historical Growth: Data unavailable

Future Projections: Data unavailable

Recent Initiatives: Data unavailable

Summary

Smith & Wesson Brands Inc. is a major player in the US firearms market, leveraging a strong brand and diverse product line. The company's performance is tied to regulatory and political factors, requiring vigilant risk management. Opportunities exist in international expansion and technological innovation, but threats include stricter gun control and economic downturns. Overall, the company's success depends on its ability to adapt to changing market dynamics and consumer preferences.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Industry reports
  • Market research reports

Disclaimers:

The data provided is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results. Financial Data Unavailable and must be added for a complete analysis. Consider consulting a qualified financial advisor before making any investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Smith & Wesson Brands Inc

Exchange NASDAQ
Headquaters Maryville, TN, United States
IPO Launch date 1998-11-09
President, CEO & Director Mr. Mark Peter Smith
Sector Industrials
Industry Aerospace & Defense
Full time employees 1405
Full time employees 1405

Smith & Wesson Brands, Inc. designs, manufactures, and sells firearms worldwide. The company offers handguns, including revolvers and pistols; long guns, such as modern sporting rifles, pistol caliber carbines, and lever-action rifles; handcuffs; suppressors; and other firearm-related products. It also provides manufacturing services comprising forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding, assembly, and distribution services to other businesses; and sells parts purchased through third parties. The company sells its products to firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement, security agencies and officers, and military agencies. It markets its products through independent dealers, retailers, in-store retails, and direct to consumers, and rangeoperations; print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising strategies. Smith & Wesson Brands, Inc. was founded in 1852 and is based in Maryville, Tennessee.