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Upturn AI SWOT - About
Re Max Holding (RMAX)
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Upturn Advisory Summary
07/10/2025: RMAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $9
1 Year Target Price $9
| 0 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.33% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 268.08M USD | Price to earnings Ratio 18.33 | 1Y Target Price 9 |
Price to earnings Ratio 18.33 | 1Y Target Price 9 | ||
Volume (30-day avg) 4 | Beta 1.16 | 52 Weeks Range 6.90 - 14.31 | Updated Date 07/7/2025 |
52 Weeks Range 6.90 - 14.31 | Updated Date 07/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.8% | Operating Margin (TTM) 8.19% |
Management Effectiveness
Return on Assets (TTM) 5.47% | Return on Equity (TTM) 0.23% |
Valuation
Trailing PE 18.33 | Forward PE 12.08 | Enterprise Value 544453867 | Price to Sales(TTM) 0.88 |
Enterprise Value 544453867 | Price to Sales(TTM) 0.88 | ||
Enterprise Value to Revenue 1.79 | Enterprise Value to EBITDA 7.54 | Shares Outstanding 19934900 | Shares Floating 15145535 |
Shares Outstanding 19934900 | Shares Floating 15145535 | ||
Percent Insiders 9.13 | Percent Institutions 88.26 |
Upturn AI SWOT
Re Max Holding
Company Overview
History and Background
RE/MAX Holdings, Inc. was founded in 1973 by Dave and Gail Liniger in Denver, Colorado. It pioneered the 100% commission concept, attracting experienced agents. The company expanded rapidly through franchising and went public in 2013.
Core Business Areas
- Real Estate Franchise Services: RE/MAX franchises its real estate brokerage services to independent agents and brokers globally. This includes brand recognition, training, technology, and support.
- Mortgage Brokerage Services (Mortgage Operations): RE/MAX owns Motto Mortgage, a mortgage brokerage franchise system, and assumed ownership of RE/MAX Mortgage. These segments provides mortgage solutions to homebuyers.
- Marketing and Advertising: RE/MAX provides marketing and advertising support to its franchisees, enhancing brand visibility and attracting potential clients.
Leadership and Structure
The CEO of RE/MAX Holdings, Inc. is Erik Carlson. The organizational structure is hierarchical, with regional and local franchise offices operating under the corporate umbrella.
Top Products and Market Share
Key Offerings
- Real Estate Franchises: RE/MAX's core product is its real estate franchise model, offering brand recognition, training, and support to agents. RE/MAX agents account for a large number of transactions annually, holding a substantial percentage of total sales volume in several key markets. Competitors include Keller Williams, Compass, and Anywhere Real Estate (formerly Realogy).
- Motto Mortgage Franchises: Motto Mortgage franchises provide mortgage brokerage services, offering a wide range of mortgage products. The company is growing and capturing an increasing percentage of the market. Competitors include Guaranteed Rate, Rocket Mortgage, and loanDepot.
Market Dynamics
Industry Overview
The real estate industry is currently influenced by factors like interest rates, housing inventory, and economic growth. Technological advancements and changing consumer preferences are also shaping the market.
Positioning
RE/MAX positions itself as a premium brand with experienced agents. Its competitive advantage lies in its global brand recognition, extensive network, and technology platforms.
Total Addressable Market (TAM)
The global real estate market is valued at trillions of dollars. RE/MAX is positioned to capture a share of this TAM through its franchise model and agent network. The mortgage origination market also makes up a significant part of the TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive global network
- Experienced agents
- Franchise model provides scalability
Weaknesses
- Reliance on franchise performance
- Sensitivity to housing market cycles
- Competition from technology-driven brokerages
- High agent fees may deter some
Opportunities
- Expansion into new international markets
- Adoption of new technologies
- Growth of mortgage brokerage services
- Increased demand for rental properties
Threats
- Economic downturns
- Rising interest rates
- Increased competition from discount brokerages
- Changes in real estate regulations
Competitors and Market Share
Key Competitors
- KW
- EXPI
- AGL
Competitive Landscape
RE/MAX's advantages lie in its brand recognition and extensive network. Its disadvantages include higher agent fees compared to some competitors, and a dependence on traditional brokerage models. Competitors like Keller Williams and eXp Realty offer different commission structures and technology platforms.
Major Acquisitions
gadberry group
- Year: 2016
- Acquisition Price (USD millions): 16
- Strategic Rationale: To accelerate growth of booj platform
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are unavailable in this context.
Future Projections: Future growth projections are not available in this context.
Recent Initiatives: Recent initiatives are unavailable in this context.
Summary
RE/MAX boasts a strong brand and extensive network, but faces challenges from disruptive brokerage models and market fluctuations. Its franchise model provides scalability, but performance is dependent on franchisee success. Expanding mortgage services and technology integration present growth opportunities. Economic downturns and competition pose significant threats.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (where available)
- Industry reports
- Market analysis
Disclaimers:
This analysis is based on available information and general market knowledge. Actual results may vary. Market share values are estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Re Max Holding
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2013-10-02 | CEO & Director Mr. W. Erik Carlson | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 536 | Website https://www.remaxholdings.com |
Full time employees 536 | Website https://www.remaxholdings.com | ||
RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand name; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand name; and mortgage loan processing software and services under the wemlo brand name. The company also provides BoldTrail platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish, manage, and grow client relationships; and RE/MAX University platform, a learning hub designed to help each agent in their professional expertise. The company was founded in 1973 and is headquartered in Denver, Colorado.
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