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Upturn AI SWOT - About
Re Max Holding (RMAX)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
08/28/2025: RMAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $9
1 Year Target Price $9
| 0 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.32% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 268.08M USD | Price to earnings Ratio 18.33 | 1Y Target Price 9 |
Price to earnings Ratio 18.33 | 1Y Target Price 9 | ||
Volume (30-day avg) 4 | Beta 1.16 | 52 Weeks Range 6.90 - 14.31 | Updated Date 07/7/2025 |
52 Weeks Range 6.90 - 14.31 | Updated Date 07/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.8% | Operating Margin (TTM) 8.19% |
Management Effectiveness
Return on Assets (TTM) 5.47% | Return on Equity (TTM) 0.23% |
Valuation
Trailing PE 18.33 | Forward PE 12.08 | Enterprise Value 544453867 | Price to Sales(TTM) 0.88 |
Enterprise Value 544453867 | Price to Sales(TTM) 0.88 | ||
Enterprise Value to Revenue 1.79 | Enterprise Value to EBITDA 7.54 | Shares Outstanding 19934900 | Shares Floating 15145535 |
Shares Outstanding 19934900 | Shares Floating 15145535 | ||
Percent Insiders 9.13 | Percent Institutions 88.26 |
Upturn AI SWOT
Re Max Holding
Company Overview
History and Background
RE/MAX Holdings, Inc. was founded in 1973. It is a real estate franchisor that operates through its real estate, mortgage, and business solutions segments. RE/MAX has grown to become one of the largest real estate franchise systems globally.
Core Business Areas
- Real Estate: RE/MAX is a real estate franchisor that provides its agents with a platform to operate their business. They receive fees, and commissions from this. This segment includes the RE/MAX and Motto Mortgage brands.
- Mortgage: Motto Mortgage is a mortgage brokerage franchise that allows entrepreneurs to open mortgage brokerages. They receive revenue from franchising.
- Business Solutions: Offers a suite of technology and services designed to support real estate professionals, including lead generation and marketing tools.
Leadership and Structure
Adam Contos (CEO). The company operates with a franchise-based model, with regional headquarters supporting individual franchisees.
Top Products and Market Share
Key Offerings
- RE/MAX Franchises: RE/MAX's primary offering is its real estate franchise network. The company supports its agents with brand recognition, technology, training, and lead generation. Market share data for specific brokerage networks is variable by region. Competitors include Anywhere Real Estate (Coldwell Banker, Century 21) and Compass.
- Motto Mortgage Franchises: Motto Mortgage offers mortgage brokerage franchises. They provide loan origination and processing services. They receive revenue from franchising. Market share data for mortgage brokerages are variable. Competitors include loanDepot and United Wholesale Mortgage.
Market Dynamics
Industry Overview
The real estate industry is currently experiencing fluctuations due to changing interest rates, inventory levels, and economic conditions. Mortgage rates directly influence home sales and refinancing activity. Technology and digital transformation are reshaping the industry.
Positioning
RE/MAX positions itself as a premium real estate brand with a global presence. They offer a full suite of services to support their agents and franchisees. They maintain a strong focus on brand recognition and agent productivity.
Total Addressable Market (TAM)
The global real estate market is estimated at trillions of dollars. RE/MAX is positioned to capture a share of this TAM through its extensive franchise network, but faces competition from other large brokerage firms and tech-enabled startups.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Global Franchise Network
- Experienced Agent Base
- Technology Integration
Weaknesses
- High Dependence on Franchisees
- Exposure to Real Estate Market Fluctuations
- Competition from Tech-Enabled Startups
- Franchise Model Dependencies
Opportunities
- Expansion into Emerging Markets
- Integration of New Technologies (AI, Blockchain)
- Strategic Partnerships
- Diversification of Services
Threats
- Economic Downturn
- Rising Interest Rates
- Increased Competition
- Regulatory Changes
Competitors and Market Share
Key Competitors
- AGS
- RLGY
- KW
Competitive Landscape
RE/MAX advantages lie in its brand recognition and franchise network. Disadvantages may include reliance on franchisees and exposure to market cycles.
Major Acquisitions
Booj
- Year: 2018
- Acquisition Price (USD millions): 210
- Strategic Rationale: Acquisition of Booj was to enhance their technology and lead generation platform for agents.
Growth Trajectory and Initiatives
Historical Growth: RE/MAX Holdings' historical growth has been driven by the expansion of its franchise network and the overall strength of the real estate market.
Future Projections: Future growth will likely depend on the company's ability to adapt to changing market conditions, invest in technology, and expand into new markets. Analyst estimates can be found on financial websites.
Recent Initiatives: Recent initiatives include investments in technology platforms to support agents and franchisees, expansion of the Motto Mortgage brand, and strategic partnerships.
Summary
RE/MAX Holdings benefits from a strong global brand and extensive franchise network, but faces challenges due to market fluctuations and increased competition. Investing in technology and adapting to market trends will be crucial for sustained growth. While the company has strengths, its overall weakness is directly tied to real estate economics. Investors should carefully observe the company, and monitor the changes coming into the real estate market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- RE/MAX Holdings Investor Relations
- SEC Filings
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. The real estate market is dynamic, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Re Max Holding
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2013-10-02 | CEO & Director Mr. W. Erik Carlson | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 536 | Website https://www.remaxholdings.com |
Full time employees 536 | Website https://www.remaxholdings.com | ||
RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand name; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand name; and mortgage loan processing software and services under the wemlo brand name. The company also provides BoldTrail platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish, manage, and grow client relationships; and RE/MAX University platform, a learning hub designed to help each agent in their professional expertise. The company was founded in 1973 and is headquartered in Denver, Colorado.
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