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Upturn AI SWOT - About
Re Max Holding (RMAX)
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Upturn Advisory Summary
09/17/2025: RMAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $9
1 Year Target Price $9
| 0 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.88% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 268.08M USD | Price to earnings Ratio 18.33 | 1Y Target Price 9 |
Price to earnings Ratio 18.33 | 1Y Target Price 9 | ||
Volume (30-day avg) 4 | Beta 1.16 | 52 Weeks Range 6.90 - 14.31 | Updated Date 07/7/2025 |
52 Weeks Range 6.90 - 14.31 | Updated Date 07/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.8% | Operating Margin (TTM) 8.19% |
Management Effectiveness
Return on Assets (TTM) 5.47% | Return on Equity (TTM) 0.23% |
Valuation
Trailing PE 18.33 | Forward PE 12.08 | Enterprise Value 544453867 | Price to Sales(TTM) 0.88 |
Enterprise Value 544453867 | Price to Sales(TTM) 0.88 | ||
Enterprise Value to Revenue 1.79 | Enterprise Value to EBITDA 7.54 | Shares Outstanding 19934900 | Shares Floating 15145535 |
Shares Outstanding 19934900 | Shares Floating 15145535 | ||
Percent Insiders 9.13 | Percent Institutions 88.26 |
Upturn AI SWOT
Re Max Holding
Company Overview
History and Background
RE/MAX Holdings, Inc. was founded in 1973 by Dave and Gail Liniger. It has grown from a single office to a global real estate franchisor, with a focus on agent productivity and brand recognition. RE/MAX went public in 2013.
Core Business Areas
- Real Estate Franchising: RE/MAX franchises real estate brokerages, offering training, marketing, and technology resources to its affiliated agents.
- Mortgage Franchising: Motto Mortgage, a subsidiary, franchises mortgage brokerages, providing similar support to mortgage professionals.
- Marketing and Advertising: Providing marketing, advertising and technology solutions to brokers and agents.
Leadership and Structure
Adam Contos is the current CEO. The company operates with a typical corporate structure, including a board of directors and various executive management roles overseeing different business units.
Top Products and Market Share
Key Offerings
- RE/MAX Real Estate Franchises: RE/MAX franchises real estate brokerages globally. Competitors include other major real estate franchisors like Coldwell Banker (owned by Anywhere Real Estate Inc (HOUS)), Keller Williams, and Century 21 (owned by Anywhere Real Estate Inc (HOUS)). Market share for RE/MAX in the US is significant, but fluctuates based on region and is estimated to be between 15-20% of total real estate agents in USA and Canada
- Motto Mortgage Franchises: Motto Mortgage franchises mortgage brokerages. Competitors include independent mortgage brokers and franchises associated with large banking institutions. No directly available market share.
Market Dynamics
Industry Overview
The real estate industry is cyclical and influenced by factors like interest rates, economic growth, and demographics. The mortgage industry is similarly affected by interest rates and economic conditions.
Positioning
RE/MAX positions itself as a premium brand focused on attracting and retaining high-producing agents. Its competitive advantage lies in its brand recognition and network size. Motto Mortgage aims to offer consumers more choices from different lenders.
Total Addressable Market (TAM)
The total addressable market for real estate commissions in the US is estimated to be in the hundreds of billions of dollars annually. RE/MAX captures a share of this through its franchise model. Motto mortgage TAM is around 2 Trillion USD in origination of mortgages.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large global network
- Focus on agent productivity
- Franchise business model provides recurring revenue
Weaknesses
- Dependence on the real estate market cycle
- Franchise model can lead to inconsistencies in service quality
- Competition from discount brokerages
- High sensitivity to interest rates impacting mortgage market
Opportunities
- Expansion into new markets
- Growth of Motto Mortgage
- Adoption of new technologies to improve agent productivity
- Increasing demand for real estate in certain regions
Threats
- Economic downturns
- Rising interest rates
- Increased competition from online brokerages
- Changes in regulations affecting the real estate and mortgage industries
Competitors and Market Share
Key Competitors
- HOUS
- EXPI
- KW
Competitive Landscape
RE/MAX competes on brand recognition, agent productivity, and global network. It faces challenges from companies with lower commission models and technology-driven platforms.
Major Acquisitions
Welaunch
- Year: 2020
- Acquisition Price (USD millions): 10
- Strategic Rationale: To add new technology and digital marketing solutions to their marketing stack.
Growth Trajectory and Initiatives
Historical Growth: RE/MAX has historically grown through expansion of its franchise network and strategic acquisitions. Growth trends can be identified through analysis of past financial reports.
Future Projections: Future projections are based on analyst estimates, which vary. Refer to reputable financial news sources for analyst consensus estimates.
Recent Initiatives: Recent strategic initiatives can be found in RE/MAX Holdings' press releases and investor presentations.
Summary
RE/MAX Holdings has a strong brand and extensive network, providing a solid foundation. Its reliance on the cyclical real estate market poses a risk. Expanding Motto Mortgage and adopting new technologies are opportunities for future growth, while economic downturns and increased competition are key threats. Overall, it's a mature company in a cyclical industry with a focus on franchising real estate brokerages and mortgages.
Peer Comparison
Sources and Disclaimers
Data Sources:
- RE/MAX Holdings Investor Relations
- SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share percentages may vary depending on source and methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Re Max Holding
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2013-10-02 | CEO & Director Mr. W. Erik Carlson | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 536 | Website https://www.remaxholdings.com |
Full time employees 536 | Website https://www.remaxholdings.com | ||
RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand name; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand name; and mortgage loan processing software and services under the wemlo brand name. The company also provides BoldTrail platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish, manage, and grow client relationships; and RE/MAX University platform, a learning hub designed to help each agent in their professional expertise. The company was founded in 1973 and is headquartered in Denver, Colorado.
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