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RMAX
Upturn stock ratingUpturn stock rating

Re Max Holding (RMAX)

Upturn stock ratingUpturn stock rating
$8.51
Last Close (24-hour delay)
Profit since last BUY0.12%
upturn advisory
Consider higher Upturn Star rating
BUY since 6 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: RMAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

4 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Year Target Price $9

Year Target Price $9

Analyst’s Price TargetsFor last 52 week
$9Target price
Low$6.9
Current$8.51
high$14.31

Analysis of Past Performance

Type Stock
Historic Profit -35.73%
Avg. Invested days 33
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 276.53M USD
Price to earnings Ratio 18.91
1Y Target Price 9
Price to earnings Ratio 18.91
1Y Target Price 9
Volume (30-day avg) 4
Beta 1.16
52 Weeks Range 6.90 - 14.31
Updated Date 06/30/2025
52 Weeks Range 6.90 - 14.31
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.45

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 2.8%
Operating Margin (TTM) 8.19%

Management Effectiveness

Return on Assets (TTM) 5.47%
Return on Equity (TTM) 0.23%

Valuation

Trailing PE 18.91
Forward PE 12.08
Enterprise Value 549636939
Price to Sales(TTM) 0.91
Enterprise Value 549636939
Price to Sales(TTM) 0.91
Enterprise Value to Revenue 1.81
Enterprise Value to EBITDA 7.62
Shares Outstanding 19934900
Shares Floating 15145535
Shares Outstanding 19934900
Shares Floating 15145535
Percent Insiders 9.13
Percent Institutions 88.26

Analyst Ratings

Rating 2
Target Price 9
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold 3
Sell 1
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Re Max Holding

stock logo

Company Overview

overview logo History and Background

RE/MAX Holdings, Inc. was founded in 1973 by Dave and Gail Liniger in Denver, Colorado. It pioneered the 100% commission concept, attracting experienced agents. The company expanded rapidly through franchising and went public in 2013.

business area logo Core Business Areas

  • Real Estate Franchise Services: RE/MAX franchises its real estate brokerage services to independent agents and brokers globally. This includes brand recognition, training, technology, and support.
  • Mortgage Brokerage Services (Mortgage Operations): RE/MAX owns Motto Mortgage, a mortgage brokerage franchise system, and assumed ownership of RE/MAX Mortgage. These segments provides mortgage solutions to homebuyers.
  • Marketing and Advertising: RE/MAX provides marketing and advertising support to its franchisees, enhancing brand visibility and attracting potential clients.

leadership logo Leadership and Structure

The CEO of RE/MAX Holdings, Inc. is Erik Carlson. The organizational structure is hierarchical, with regional and local franchise offices operating under the corporate umbrella.

Top Products and Market Share

overview logo Key Offerings

  • Real Estate Franchises: RE/MAX's core product is its real estate franchise model, offering brand recognition, training, and support to agents. RE/MAX agents account for a large number of transactions annually, holding a substantial percentage of total sales volume in several key markets. Competitors include Keller Williams, Compass, and Anywhere Real Estate (formerly Realogy).
  • Motto Mortgage Franchises: Motto Mortgage franchises provide mortgage brokerage services, offering a wide range of mortgage products. The company is growing and capturing an increasing percentage of the market. Competitors include Guaranteed Rate, Rocket Mortgage, and loanDepot.

Market Dynamics

industry overview logo Industry Overview

The real estate industry is currently influenced by factors like interest rates, housing inventory, and economic growth. Technological advancements and changing consumer preferences are also shaping the market.

Positioning

RE/MAX positions itself as a premium brand with experienced agents. Its competitive advantage lies in its global brand recognition, extensive network, and technology platforms.

Total Addressable Market (TAM)

The global real estate market is valued at trillions of dollars. RE/MAX is positioned to capture a share of this TAM through its franchise model and agent network. The mortgage origination market also makes up a significant part of the TAM.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive global network
  • Experienced agents
  • Franchise model provides scalability

Weaknesses

  • Reliance on franchise performance
  • Sensitivity to housing market cycles
  • Competition from technology-driven brokerages
  • High agent fees may deter some

Opportunities

  • Expansion into new international markets
  • Adoption of new technologies
  • Growth of mortgage brokerage services
  • Increased demand for rental properties

Threats

  • Economic downturns
  • Rising interest rates
  • Increased competition from discount brokerages
  • Changes in real estate regulations

Competitors and Market Share

competitor logo Key Competitors

  • KW
  • EXPI
  • AGL

Competitive Landscape

RE/MAX's advantages lie in its brand recognition and extensive network. Its disadvantages include higher agent fees compared to some competitors, and a dependence on traditional brokerage models. Competitors like Keller Williams and eXp Realty offer different commission structures and technology platforms.

Major Acquisitions

gadberry group

  • Year: 2016
  • Acquisition Price (USD millions): 16
  • Strategic Rationale: To accelerate growth of booj platform

Growth Trajectory and Initiatives

Historical Growth: Historical growth trends are unavailable in this context.

Future Projections: Future growth projections are not available in this context.

Recent Initiatives: Recent initiatives are unavailable in this context.

Summary

RE/MAX boasts a strong brand and extensive network, but faces challenges from disruptive brokerage models and market fluctuations. Its franchise model provides scalability, but performance is dependent on franchisee success. Expanding mortgage services and technology integration present growth opportunities. Economic downturns and competition pose significant threats.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings (where available)
  • Industry reports
  • Market analysis

Disclaimers:

This analysis is based on available information and general market knowledge. Actual results may vary. Market share values are estimates.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Re Max Holding

Exchange NYSE
Headquaters Denver, CO, United States
IPO Launch date 2013-10-02
CEO & Director Mr. W. Erik Carlson
Sector Real Estate
Industry Real Estate Services
Full time employees 536
Full time employees 536

RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand name; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand name; and mortgage loan processing software and services under the wemlo brand name. The company also provides BoldTrail platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish, manage, and grow client relationships; and RE/MAX University platform, a learning hub designed to help each agent in their professional expertise. The company was founded in 1973 and is headquartered in Denver, Colorado.