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Rush Street Interactive Inc (RSI)

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Upturn Advisory Summary
02/27/2026: RSI (5-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $24.56
1 Year Target Price $24.56
| 6 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.60B USD | Price to earnings Ratio 63.71 | 1Y Target Price 24.56 |
Price to earnings Ratio 63.71 | 1Y Target Price 24.56 | ||
Volume (30-day avg) 7 | Beta 1.57 | 52 Weeks Range 9.54 - 22.65 | Updated Date 02/27/2026 |
52 Weeks Range 9.54 - 22.65 | Updated Date 02/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-03-04 | When - | Estimate 0.1002 | Actual 0.08 |
Profitability
Profit Margin 2.94% | Operating Margin (TTM) -9.92% |
Management Effectiveness
Return on Assets (TTM) 10.53% | Return on Equity (TTM) 29.51% |
Valuation
Trailing PE 63.71 | Forward PE 57.47 | Enterprise Value 1604316435 | Price to Sales(TTM) 4.05 |
Enterprise Value 1604316435 | Price to Sales(TTM) 4.05 | ||
Enterprise Value to Revenue 1.58 | Enterprise Value to EBITDA 16.94 | Shares Outstanding 103175028 | Shares Floating 51696516 |
Shares Outstanding 103175028 | Shares Floating 51696516 | ||
Percent Insiders 7.39 | Percent Institutions 93.17 |
Upturn AI SWOT
Rush Street Interactive Inc

Company Overview
History and Background
Rush Street Interactive, Inc. (RSI) was founded in 2012 and is a leading online casino and sports betting company. It operates through its proprietary technology platform. Key milestones include its launch in Pennsylvania in 2019 and its subsequent expansion into multiple US states and international markets. RSI focuses on regulated markets, leveraging its expertise in real-money gaming.
Core Business Areas
- Online Casino: Offers a wide range of casino games including slots, table games, and live dealer options through its brands like BetRivers Casino and PlaySugarHouse Casino. Focuses on engaging user experience and diverse game selection.
- Online Sports Betting: Provides a comprehensive sports betting platform allowing users to wager on a variety of sports events. Features include in-game betting, competitive odds, and various bet types under brands like BetRivers Sportsbook and PlaySugarHouse Sportsbook.
- Technology Platform: Develops and maintains a proprietary technology platform that powers its gaming and betting operations, enabling scalability, customization, and efficient management of its offerings.
Leadership and Structure
Rush Street Interactive is led by a management team with extensive experience in the gaming and technology sectors. Neil G. Bluhm serves as Executive Chairman, and Richard J. Schwartz is the President and CEO. The company operates with a functional organizational structure, with departments dedicated to technology, marketing, operations, legal, and finance.
Top Products and Market Share
Key Offerings
- BetRivers/PlaySugarHouse Online Casino: Offers a diverse portfolio of slots, table games, and live dealer games. Market share varies by state, but it's a significant player in states where it operates. Competitors include DraftKings Casino, FanDuel Casino, Caesars Casino, MGM Online Casino.
- BetRivers/PlaySugarHouse Online Sportsbook: Features a robust platform for pre-game and in-game sports betting. Market share is competitive in operational states. Competitors include DraftKings Sportsbook, FanDuel Sportsbook, Caesars Sportsbook, BetMGM Sportsbook.
Market Dynamics
Industry Overview
The online casino and sports betting industry in the US is rapidly growing, driven by state-by-state legalization and increasing consumer adoption. It's a highly competitive landscape with significant marketing spend and a focus on user acquisition and retention. Technological innovation, regulatory compliance, and responsible gaming are critical factors.
Positioning
RSI is positioned as a leading operator in regulated online casino and sports betting markets. Its key advantages include a proprietary technology platform, a strong focus on customer experience and loyalty programs (like the 'Rivers Sweeps' loyalty program), and operational expertise in established gaming markets.
Total Addressable Market (TAM)
The TAM for the US online sports betting and iGaming market is projected to reach tens of billions of dollars annually in the coming years, with ongoing legalization expanding this potential. RSI is actively expanding its footprint across legalized US states and international markets to capture a significant portion of this growing TAM.
Upturn SWOT Analysis
Strengths
- Proprietary technology platform
- Strong brand recognition in key markets (BetRivers, PlaySugarHouse)
- Focus on customer loyalty and retention programs
- Experienced management team with deep industry knowledge
- Operating in a growing, legalized market
Weaknesses
- Smaller scale compared to some larger competitors
- Dependence on state-by-state regulatory approvals
- High marketing and promotional costs associated with customer acquisition
- Profitability can be impacted by intense competition and regulatory changes
Opportunities
- Continued expansion into new US states as they legalize online gaming
- Potential for international market entry
- Development of new gaming products and features
- Partnerships with land-based casinos and sports franchises
- Leveraging data analytics for personalized player experiences
Threats
- Intense competition from established and new operators
- Evolving regulatory landscape and potential for stricter regulations
- Economic downturns impacting consumer discretionary spending
- Cybersecurity risks and data breaches
- Increasing costs of customer acquisition and retention
Competitors and Market Share
Key Competitors
- DraftKings Inc. (DKNG)
- Flutter Entertainment PLC (FLUT)
- Caesars Entertainment, Inc. (CZR)
- Penn Entertainment, Inc. (PENN)
Competitive Landscape
RSI competes in a highly saturated and competitive market. While it has a strong technology platform and a loyal customer base, it faces significant challenges from larger, well-funded competitors with greater brand recognition and larger marketing budgets. RSI's advantage lies in its focused approach to regulated markets and its operational efficiency.
Growth Trajectory and Initiatives
Historical Growth: RSI has demonstrated significant historical growth, driven by its expansion into new state markets, increasing customer base, and the broadening acceptance of online sports betting and iGaming in the US. Revenue has consistently grown as more states legalize and RSI secures operating licenses.
Future Projections: Analyst projections for RSI typically indicate continued revenue growth driven by further market expansion, product innovation, and increasing market share in existing operational states. Profitability is a key focus for future projections as the company matures and benefits from economies of scale. (Specific projections require current analyst reports.)
Recent Initiatives: Expansion into new regulated markets in the US.,Continuous enhancement of its proprietary technology platform.,Focus on improving player engagement through loyalty programs and personalized offers.,Exploring strategic partnerships to broaden reach and offerings.
Summary
Rush Street Interactive Inc. is a growing player in the US online casino and sports betting market, leveraging its proprietary technology and focus on customer loyalty. The company benefits from the expanding legalization of online gaming but faces intense competition and high operational costs. Continued expansion into new states and product innovation are key to its future success, while managing profitability remains a critical challenge.
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Sources and Disclaimers
Data Sources:
- Company investor relations websites
- SEC filings (10-K, 10-Q)
- Financial news and analysis platforms (e.g., Yahoo Finance, Bloomberg, Seeking Alpha)
- Industry reports on online gaming market trends.
Disclaimers:
This information is for informational purposes only and does not constitute financial advice. Market share data and financial performance are estimates and subject to change. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Street Interactive Inc
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 2020-04-23 | Co-Founder, CEO & Director Mr. Richard Todd Schwartz | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 912 | |
Full time employees 912 | |||
Rush Street Interactive, Inc. operates as an online casino and sports betting company in the United States, Canada, and Latin America. The company provides real-money online casinos, online and retail sports betting, and social gaming services. It also offers full suite of games comprising bricks-and-mortar casinos, such as table games, slot machines, and poker games. The company offers its products under BetRivers, PlaySugarHouse, and RushBet brands. Rush Street Interactive, Inc. was founded in 2012 and is headquartered in Chicago, Illinois.

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