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Scholastic Corporation (SCHL)


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Upturn Advisory Summary
10/15/2025: SCHL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -12.98% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 567.62M USD | Price to earnings Ratio 36.05 | 1Y Target Price 35 |
Price to earnings Ratio 36.05 | 1Y Target Price 35 | ||
Volume (30-day avg) - | Beta 1.04 | 52 Weeks Range 15.60 - 37.43 | Updated Date 06/29/2025 |
52 Weeks Range 15.60 - 37.43 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 3.76% | Basic EPS (TTM) 0.59 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.17% | Operating Margin (TTM) -6.74% |
Management Effectiveness
Return on Assets (TTM) 1.12% | Return on Equity (TTM) 1.92% |
Valuation
Trailing PE 36.05 | Forward PE 9.5 | Enterprise Value 863621833 | Price to Sales(TTM) 0.36 |
Enterprise Value 863621833 | Price to Sales(TTM) 0.36 | ||
Enterprise Value to Revenue 0.54 | Enterprise Value to EBITDA 8.92 | Shares Outstanding 25858400 | Shares Floating 21026559 |
Shares Outstanding 25858400 | Shares Floating 21026559 | ||
Percent Insiders 17.15 | Percent Institutions 88.33 |
Upturn AI SWOT
Scholastic Corporation

Company Overview
History and Background
Founded in 1920, Scholastic Corporation is a global publishing and education company known for its children's books, magazines, and educational resources. It has grown from a small classroom magazine publisher to a leading provider of literacy and learning solutions.
Core Business Areas
- Children's Book Publishing and Distribution: Publishes and distributes children's books through book clubs, book fairs, trade channels, and direct-to-consumer channels.
- Education Solutions: Offers curriculum-based programs, supplemental materials, and professional development services for educators.
- International: Operates in various international markets, adapting its products and services to meet local educational needs.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure includes divisions for publishing, education, and international operations, each with its own management team.
Top Products and Market Share
Key Offerings
- Harry Potter Series (Publishing Rights): Scholastic holds the U.S. publishing rights to the Harry Potter series, which are a significant revenue driver. While specific market share data isn't publicly disclosed, the series is a global bestseller. Competitors include other publishers of children's and YA fiction, such as Penguin Random House and HarperCollins.
- Scholastic Book Fairs: Organizes and runs book fairs in schools across the U.S., offering a wide selection of books at discounted prices. Competitors: Follett Book Fairs, independent bookstores.
- Scholastic Classroom Magazines: Publishes various classroom magazines aimed at different grade levels and subjects. These magazines are widely used in schools for supplemental reading and learning. Competitors: Time for Kids (TIME), National Geographic Kids.
- Scholastic Literacy Pro: Digital reading management platform for students and teachers. Competitors: Renaissance Learning (Accelerated Reader), Lexia Learning.
Market Dynamics
Industry Overview
The publishing and education market is evolving due to technological advancements and changing educational standards. There is a growing demand for digital learning resources and personalized education solutions.
Positioning
Scholastic Corporation is a well-established player in the children's publishing and education market. Its competitive advantages include its brand recognition, extensive distribution network, and strong relationships with schools and educators.
Total Addressable Market (TAM)
The global education market is projected to reach trillions of dollars. Scholastic is focused on the K-12 segment. Positioned with a wide product line covering early childhood through secondary education it can capture and hold a reasonable share of the TAM as well as be a strong contender for educational programs in schools and libraries.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network (book fairs, book clubs)
- Established relationships with schools and educators
- Diverse portfolio of products and services
- Strong IP portfolio
Weaknesses
- Dependence on the traditional publishing model
- Slow to adapt to digital transformation
- Seasonal revenue fluctuations (back-to-school)
- Exposure to commodity price fluctuations (paper)
- Heavily reliant on U.S. market
Opportunities
- Expansion of digital learning platforms
- Growth in international markets
- Partnerships with educational technology companies
- Development of personalized learning solutions
- Increased government spending on education
Threats
- Competition from online retailers and digital publishers
- Decline in reading habits among children
- Changes in educational policies and funding
- Economic downturns
- Copyright infringement
Competitors and Market Share
Key Competitors
- HMHC
- TPR
- CHGG
Competitive Landscape
Scholastic Corporation has a strong position in the K-12 market due to the strength of its brand, its distribution network, and book sales. Its disadvantages are the slow adaption to digital transformation and heavy reliance on the U.S. Market.
Major Acquisitions
9 Story Media Group
- Year: 2024
- Acquisition Price (USD millions): 186
- Strategic Rationale: Diversifying into animation and children's content production, expanding global reach.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, driven by book sales, education solutions, and international expansion.
Future Projections: Analyst estimates vary but generally project continued growth in the education technology segment and steady performance in book publishing.
Recent Initiatives: Recent initiatives include investments in digital learning platforms, expansion of international operations, and partnerships with educational organizations.
Summary
Scholastic Corporation maintains a strong brand presence and established distribution, which supports stable revenue. However, its dependence on traditional publishing and slow digital adaptation present challenges. Recent acquisitions of 9 Story Media Group indicates a willingness to embrace new growth avenues. For SCHL to become a more robust competitor it will need to continue expansion into education tech and digital media to counter threats from digital content and online retailers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10K, 10Q), Market Research Reports, Industry News Articles, Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Scholastic Corporation
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 1987-05-12 | President, CEO & Director Mr. Peter Warwick | ||
Sector Communication Services | Industry Publishing | Full time employees 4770 | Website https://www.scholastic.com |
Full time employees 4770 | Website https://www.scholastic.com |
Scholastic Corporation publishes and distributes children's books worldwide. It operates in three segments: Children's Book Publishing and Distribution, Education Solutions, and International. The Children's Book Publishing and Distribution segment engages in publication and distribution of children's print, digital, and audio books, as well as media and interactive products through its school reading events and trade channel; and operation of school-based book clubs and book fairs in the United States. Its original publications include The Harry Potter, The Hunger Games, The Bad Guys, The Baby-Sitters Club, The Magic School Bus, Captain Underpants, Dog Man, Wings of Fire, Cat Kid Comic Club, and Clifford The Big Red Dog, as well as I Survived, Goosebumps; licensed properties comprising the Peppa Pig and Pokemon; and publishes and creates Klutz and Make Believe Ideas titles, such as Mini Shake Shop, Pokemon Stained Glass, LEGO Miniature Photography, and the Never Touch series. The Education Solutions segment publishes and distributes classroom magazines under the Scholastic News, Scholastic Scope, Storyworks, Let's Find Out, and Junior Scholastic names; supplemental and classroom materials and programs, and related support services; and print and on-line reference, and non-fiction products, as well as consulting services. The International segment publishes and distributes English, Hindi, and French language children's books; and operates school-based marketing channels, as well as supply original and licensed children's books, and supplemental educational materials including professional books for teachers. It distributes its products and services directly to schools and libraries through retail stores and the Internet. The company was founded in 1920 and is headquartered in New York, New York.

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