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Upturn AI SWOT - About
NWL 
Newell Brands Inc (NWL)
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Upturn Advisory Summary
10/29/2025: NWL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $6.72
1 Year Target Price $6.72
| 2 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.41% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/29/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.07B USD | Price to earnings Ratio - | 1Y Target Price 6.72 |
Price to earnings Ratio - | 1Y Target Price 6.72 | ||
Volume (30-day avg) 12 | Beta 1.01 | 52 Weeks Range 4.12 - 11.37 | Updated Date 10/29/2025 |
52 Weeks Range 4.12 - 11.37 | Updated Date 10/29/2025 | ||
Dividends yield (FY) 5.60% | Basic EPS (TTM) -0.59 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-31 | When Before Market | Estimate 0.18 | Actual - |
Profitability
Profit Margin -3.29% | Operating Margin (TTM) 9.46% |
Management Effectiveness
Return on Assets (TTM) 2.71% | Return on Equity (TTM) -8.42% |
Valuation
Trailing PE - | Forward PE 6.76 | Enterprise Value 7596415500 | Price to Sales(TTM) 0.28 |
Enterprise Value 7596415500 | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 1.03 | Enterprise Value to EBITDA 21.95 | Shares Outstanding 419100000 | Shares Floating 390219819 |
Shares Outstanding 419100000 | Shares Floating 390219819 | ||
Percent Insiders 0.52 | Percent Institutions 102.88 |
Upturn AI SWOT
Newell Brands Inc
Company Overview
History and Background
Newell Brands Inc. was founded in 1903 as the Newell Manufacturing Company. Initially, it focused on metal hardware and curtain rods. Over time, it expanded through acquisitions, transforming into a global consumer goods company with a diverse portfolio of brands. Significant milestones include the acquisition of Rubbermaid in 1999 and Jarden Corporation in 2016.
Core Business Areas
- Home & Commercial Solutions: Includes products like Rubbermaid storage containers, home organization products, and commercial cleaning solutions.
- Learning & Development: Encompasses writing instruments (Sharpie, Paper Mate, Expo), art supplies (Prismacolor), and baby products (Graco, Chicco).
- Outdoor & Recreation: Features camping equipment (Coleman), outdoor cooking (GrillMaster), and sporting goods.
Leadership and Structure
The company is led by a CEO and a senior management team. It operates with a divisional structure, with each segment responsible for its product development, marketing, and sales. The Board of Directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Sharpie: Permanent markers used for writing, drawing, and labeling. Market share is significant in the permanent marker category, competing with brands like Bic and Sanford. Newell has a strong brand presence and distribution network which helps it capture higher market share compared to competitors. Specific market share revenue data not readily available but it is a multi-million dollar brand within their learning and development segment
- Rubbermaid: Storage containers, food storage solutions, and home organization products. A well-known brand, competing with Tupperware, Sterilite, and other storage container manufacturers. Rubbermaid has been a constant provider of revenue for Newell Brands for several decades. Total revenue from this brand is not publicly available.
- Graco: Baby gear, including car seats, strollers, and playards. Competes with Britax, Chicco, and Evenflo. They hold a respectable position in a competitive market for baby products.
- Paper Mate: Pens and writing tools for everyday use in schools, offices, and homes. The total addressable market is significant with pens and writing tools as a vital everyday product. Newell is in a good position to grow within the addressable market. Main competitors are Bic, Pilot, and Uni-ball
Market Dynamics
Industry Overview
The consumer goods industry is competitive and influenced by changing consumer preferences, economic conditions, and retail trends. Companies must innovate and adapt to maintain market share.
Positioning
Newell Brands Inc. focuses on brand building, product innovation, and operational efficiency. It aims to create value for shareholders through organic growth and strategic acquisitions.
Total Addressable Market (TAM)
The total addressable market for consumer goods is in the trillions of dollars globally. Newell Brands Inc. targets various segments within this market, including home organization, writing instruments, baby products, and outdoor equipment. Newell aims for increasing share of their target market.
Upturn SWOT Analysis
Strengths
- Well-known and established brands
- Diversified product portfolio
- Global distribution network
- Strong brand recognition
Weaknesses
- High debt levels
- Complex organizational structure
- Inconsistent financial performance
- Brand portfolio management issues
Opportunities
- E-commerce growth
- Emerging markets expansion
- Product innovation
- Strategic acquisitions
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Tupperware Brands (TUP)
- Helen of Troy Limited (HELE)
- Spectrum Brands Holdings (SPB)
Competitive Landscape
Newell Brands Inc. faces competition from other large consumer goods companies and smaller niche players. Its competitive advantages include its brand portfolio and distribution network, while its disadvantages include its debt levels and complex organizational structure.
Major Acquisitions
Jarden Corporation
- Year: 2016
- Acquisition Price (USD millions): 15400
- Strategic Rationale: Acquisition of Jarden diversified Newell Brands' portfolio into new categories, including consumer durables and outdoor products. It aimed to create a larger, more diversified consumer goods company.
Growth Trajectory and Initiatives
Historical Growth: Newell Brands Inc.'s growth has been driven by acquisitions and organic growth initiatives. However, recent performance has been inconsistent.
Future Projections: Future growth projections will depend on analyst estimates and management guidance and will require specific financial details.
Recent Initiatives: Recent initiatives include streamlining the brand portfolio, reducing debt, and improving operational efficiency.
Summary
Newell Brands is a large consumer goods company with many recognized brands, but struggles with financial consistency. Their broad portfolio and distribution network are strengths, though debt is a concern. Focusing on streamlining operations and leveraging e-commerce could improve performance, while they need to carefully manage competition and adapt to changing consumer needs. Debt levels remain a key factor.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Accuracy is not guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Newell Brands Inc
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1984-07-19 | President, CEO & Director Mr. Christopher H. Peterson | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 23700 | Website https://www.newellbrands.com |
Full time employees 23700 | Website https://www.newellbrands.com | ||
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the WoodWick and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Campingaz, Coleman, Contigo, and Marmot brands. It serves warehouse clubs, department and drug/grocery stores, mass merchants, home centers, commercial products distributors, specialty retailers, office superstores and supply stores, contract stationers, e-commerce retailers, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. The company was founded in 1903 and is headquartered in Atlanta, Georgia.
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