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Upturn AI SWOT - About
NWL 
Newell Brands Inc (NWL)
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Upturn Advisory Summary
09/16/2025: NWL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $6.88
1 Year Target Price $6.88
| 2 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.05% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.46B USD | Price to earnings Ratio - | 1Y Target Price 6.88 |
Price to earnings Ratio - | 1Y Target Price 6.88 | ||
Volume (30-day avg) 12 | Beta 0.98 | 52 Weeks Range 4.12 - 11.37 | Updated Date 09/16/2025 |
52 Weeks Range 4.12 - 11.37 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 4.79% | Basic EPS (TTM) -0.59 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.29% | Operating Margin (TTM) 9.46% |
Management Effectiveness
Return on Assets (TTM) 2.71% | Return on Equity (TTM) -8.42% |
Valuation
Trailing PE - | Forward PE 7.61 | Enterprise Value 7862544000 | Price to Sales(TTM) 0.33 |
Enterprise Value 7862544000 | Price to Sales(TTM) 0.33 | ||
Enterprise Value to Revenue 1.05 | Enterprise Value to EBITDA 22.72 | Shares Outstanding 419100000 | Shares Floating 390219819 |
Shares Outstanding 419100000 | Shares Floating 390219819 | ||
Percent Insiders 0.52 | Percent Institutions 104.54 |
Upturn AI SWOT
Newell Brands Inc
Company Overview
History and Background
Newell Brands Inc. was founded in 1903 as Newell Manufacturing Company. It has grown through acquisitions, transforming from a curtain rod maker to a global consumer products company. Significant milestones include acquiring Rubbermaid in 1999 and Jarden Corporation in 2016.
Core Business Areas
- Home & Commercial Solutions: Includes products like Rubbermaid storage containers, coolers, refuse containers and closet organization systems for consumers and commercial customers.
- Appliance & Cookware: Includes kitchen appliances and cookware under brands like Crock-Pot, Mr. Coffee, and Calphalon.
- Outdoor & Recreation: Includes camping equipment, coolers, and outdoor accessories under brands like Coleman and Marmot.
- Writing: Includes writing instruments and art products under brands like Sharpie, Paper Mate, and Expo.
Leadership and Structure
The CEO is Ravi Saligram. The company operates with a functional organizational structure across its various business segments.
Top Products and Market Share
Key Offerings
- Sharpie: Permanent markers used for various applications. Sharpie holds a significant market share in the permanent marker category. Competitors include BIC and Sanford (also owned by Newell). Revenue not broken out specifically.
- Rubbermaid: Storage and organization solutions for home and commercial use. Holds significant market share in storage solutions. Competitors include Sterilite and Tupperware. Revenue not broken out specifically.
- Coleman: Camping and outdoor recreation equipment, including tents, coolers, and grills. Competitors include YETI, Igloo, and other outdoor equipment brands. Revenue not broken out specifically.
- Yankee Candle: Scented candles and home fragrance products. Competitors include Bath & Body Works and other candle brands. Revenue not broken out specifically.
Market Dynamics
Industry Overview
The consumer goods industry is competitive, with trends towards e-commerce, sustainability, and changing consumer preferences.
Positioning
Newell Brands Inc. holds a strong position in various consumer product categories due to its diverse portfolio of well-known brands. They are focusing on streamlining operations and improving profitability.
Total Addressable Market (TAM)
The total addressable market for Newell Brands' products spans across several categories including Home & Commercial, Appliance & Cookware, Outdoor & Recreation and Writing, which is a significant portion of the global consumer goods market. The overall global consumer market is in the trillions of dollars annually. Newell competes in niches within this large TAM.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Established market presence
- Diversified product offerings
Weaknesses
- High debt levels
- Complex organizational structure
- Underperformance in some segments
- Integration challenges from past acquisitions
Opportunities
- E-commerce growth
- Product innovation
- Emerging markets expansion
- Cost optimization initiatives
Threats
- Intense competition
- Changing consumer preferences
- Raw material price fluctuations
- Economic downturns
Competitors and Market Share
Key Competitors
- Lifetime Brands Inc (LCUT)
- Helen of Troy Limited (HELE)
- Tupperware Brands Corporation (TUP)
- YETI Holdings, Inc. (YETI)
- Stanley Black & Decker, Inc. (SWK)
Competitive Landscape
Newell faces competition from various companies across its product categories. Its strengths lie in its brand recognition and distribution network, while weaknesses include debt and integration challenges.
Major Acquisitions
Jarden Corporation
- Year: 2016
- Acquisition Price (USD millions): 15400
- Strategic Rationale: Acquisition aimed to diversify Newell's product portfolio and expand its global reach.
Growth Trajectory and Initiatives
Historical Growth: Growth trajectory data not populated as per the instruction of not using excessive text. Refer to public financial data.
Future Projections: Future projections data not populated as per the instruction of not using excessive text. Refer to public financial data.
Recent Initiatives: Recent initiatives include portfolio simplification, cost reduction programs, and investments in e-commerce.
Summary
Newell Brands possesses a strong portfolio of well-known brands and a global distribution network, but it is burdened by high debt and integration challenges. The company is focusing on streamlining operations and improving profitability, which is vital for future growth. Intense competition and changing consumer preferences remain key challenges. They must focus on product innovation to stay relevant.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Newell Brands Inc
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1984-07-19 | President, CEO & Director Mr. Christopher H. Peterson | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 23700 | Website https://www.newellbrands.com |
Full time employees 23700 | Website https://www.newellbrands.com | ||
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the WoodWick and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Campingaz, Coleman, Contigo, and Marmot brands. It serves warehouse clubs, department and drug/grocery stores, mass merchants, home centers, commercial products distributors, specialty retailers, office superstores and supply stores, contract stationers, e-commerce retailers, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. The company was founded in 1903 and is headquartered in Atlanta, Georgia.
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