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Upturn AI Summary - About
Newell Brands Inc(NWL)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for NWL
11/05/2026: NWL (1-star) is currently NOT-A-BUY. Pass it for now.
Newell Brands is a prominent consumer goods company known for heritage brands like Sharpie, Rubbermaid, and Coleman. The company is currently navigating a significant turnaround, focusing on simplifying its portfolio and reducing a high debt load accumulated from past acquisitions. Its main strengths include strong brand recognition and diverse product categories, while its primary risks relate to intense competition from private labels and the challenge of operational execution. For investors, the company represents a potential recovery story for those interested in cost-driven margin improvement, though it requires monitoring of debt reduction progress and consumer demand sensitivity in discretionary spending categories.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company's focus is currently on stabilization and restructuring rather than high-growth initiatives. |
| Momentum investor | Weak fit | The stock has faced significant downward pressure, lacking the positive price momentum required for this style. |
| Value investor | Mixed fit | The company may appear undervalued due to price declines, but turnaround risks remain high. |
| Dividend investor | Mixed fit | While dividends exist, the sustainability and growth profile are constrained by debt obligations. |
| Low-risk investor | Weak fit | High debt levels and operational volatility make this a risky investment for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price has shown significant swings tied to operational performance and market sentiment. |
| Valuation risk | Medium | Market sentiment is currently cautious, which may keep the valuation depressed relative to historical norms. |
| Competition risk (Private label) | High | The company faces constant pressure from store brands and lower-cost competitors in its core categories. |
| Business quality | Medium | The brand portfolio is strong, but operational execution has historically been uneven. |
| Dividend income | Medium | Dividend payments are subject to potential reductions as the company prioritizes debt management. |
| Execution risk | High | The success of the long-term turnaround plan is critical for future shareholder value. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -54.14% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.50B USD | Price to earnings Ratio - | 1Y Target Price 6.41 |
Price to earnings Ratio - | 1Y Target Price 6.41 | ||
Volume (30-day avg) 5.8M shares | Beta 0.87 | 52 Weeks Range 2.88 - 7.05 | Updated Date 11/04/2026 |
52 Weeks Range 2.88 - 7.05 | Updated Date 11/04/2026 | ||
Dividends yield (FY) 4.97% | Basic EPS (TTM) -0.77 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Writing and Creative | Sharpie, Paper Mate, Elmer's markers, pens, and glue. | Steady, recurring consumer demand for essential school and office products. |
| Home Solutions | Rubbermaid, FoodSaver, and appliances for kitchen and home storage. | Durable goods segment driven by household penetration and replacement cycles. |
| Outdoor and Recreation | Coleman camping and outdoor gear. | Discretionary spending category sensitive to economic cycles and seasonal trends. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-30 | When Before Market | Estimate 0.2 | Actual 0.2 |
Profitability
Profit Margin -4.42% | Operating Margin (TTM) 7.69% |
Management Effectiveness
Return on Assets (TTM) 3.23% | Return on Equity (TTM) -12.76% |
Valuation
Trailing PE - | Forward PE 7.62 | Enterprise Value 7.52B | Price to Sales(TTM) 0.34 |
Enterprise Value 7.52B | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 1.03 | Enterprise Value to EBITDA 22.24 | Shares Outstanding 426.00M | Shares Floating 391.23M |
Shares Outstanding 426.00M | Shares Floating 391.23M | ||
Percent Insiders 1.38 | Percent Institutions 106.8 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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