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NWL 
Newell Brands Inc (NWL)
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Upturn Advisory Summary
12/02/2025: NWL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $5.03
1 Year Target Price $5.03
| 2 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -39.58% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.54B USD | Price to earnings Ratio - | 1Y Target Price 5.03 |
Price to earnings Ratio - | 1Y Target Price 5.03 | ||
Volume (30-day avg) 12 | Beta 0.9 | 52 Weeks Range 3.01 - 11.14 | Updated Date 12/2/2025 |
52 Weeks Range 3.01 - 11.14 | Updated Date 12/2/2025 | ||
Dividends yield (FY) 7.35% | Basic EPS (TTM) -0.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.33% | Operating Margin (TTM) 7.03% |
Management Effectiveness
Return on Assets (TTM) 2.59% | Return on Equity (TTM) -0.86% |
Valuation
Trailing PE - | Forward PE 6.14 | Enterprise Value 6693056000 | Price to Sales(TTM) 0.21 |
Enterprise Value 6693056000 | Price to Sales(TTM) 0.21 | ||
Enterprise Value to Revenue 0.92 | Enterprise Value to EBITDA 11.21 | Shares Outstanding 419200000 | Shares Floating 391671136 |
Shares Outstanding 419200000 | Shares Floating 391671136 | ||
Percent Insiders 0.52 | Percent Institutions 103.69 |
Upturn AI SWOT
Newell Brands Inc
Company Overview
History and Background
Newell Brands Inc. was founded in 1903 as Newell Manufacturing Company, initially focusing on metal hardware. Over time, it expanded through acquisitions and strategic shifts, becoming a global consumer goods company.
Core Business Areas
- Home & Commercial Solutions: Includes food storage, home fragrance, and commercial products.
- Appliance & Cookware: Encompasses small kitchen appliances and cookware products.
- Outdoor & Recreation: Includes camping equipment, outdoor gear, and writing instruments.
Leadership and Structure
The leadership team includes the CEO, CFO, and other executives overseeing different business segments. The organizational structure is hierarchical with distinct business units.
Top Products and Market Share
Key Offerings
- Rubbermaid: Rubbermaid offers a wide range of storage and organization products. Competitors include Tupperware Brands (TUP) and Sterilite Corporation. Market Share data is not disclosed publicly for individual product lines but Rubbermaid is a leading brand within its category.
- Sharpie: Sharpie is a leading brand of permanent markers. Competitors include Sanford L.P. and BIC (BIC.PA). Market Share data is not disclosed publicly for individual product lines but Sharpie is a leading brand within its category.
- Yankee Candle: Yankee Candle is a well-known brand of scented candles and home fragrance products. Competitors include Bath & Body Works (BBWI) and Procter & Gamble (PG) (Febreze). Market Share data is not disclosed publicly for individual product lines but Yankee Candle is a leading brand within its category.
Market Dynamics
Industry Overview
The consumer goods industry is competitive and driven by trends, consumer preferences, and economic conditions.
Positioning
Newell Brands Inc. holds a significant position in the industry with a diverse portfolio of brands. It aims to leverage its scale and brand recognition for competitive advantage.
Total Addressable Market (TAM)
The TAM for consumer goods is expansive, valued in the trillions of dollars globally. Newell Brands Inc. captures a portion of this market through its various product categories.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Diversified product offerings
- Established market presence
Weaknesses
- Debt burden
- Supply chain complexity
- Inconsistent profitability
- Brand integration challenges after acquisitions
Opportunities
- E-commerce growth
- Expansion into emerging markets
- Product innovation
- Strategic partnerships
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Raw material price fluctuations
Competitors and Market Share
Key Competitors
- Spectrum Brands Holdings Inc (SPB)
- Tupperware Brands (TUP)
- The Clorox Company (CLX)
Competitive Landscape
Newell Brands Inc. competes with other large consumer goods companies based on brand recognition, product quality, and distribution capabilities. Their diverse product portfolio gives them a broader reach, but also requires more resources.
Major Acquisitions
Dymo
- Year: 2005
- Acquisition Price (USD millions): 730
- Strategic Rationale: Acquired Dymo to strengthen its office products portfolio.
Growth Trajectory and Initiatives
Historical Growth: Newell Brands Inc.'s growth has been a mix of organic expansion and acquisitions. The overall growth has been inconsistent and there is need for focus on specific brands.
Future Projections: Analyst estimates vary, but generally project moderate revenue growth and improved profitability.
Recent Initiatives: Recent initiatives include cost-cutting measures, portfolio optimization, and investments in e-commerce.
Summary
Newell Brands Inc. has a strong brand portfolio but faces challenges related to debt and profitability. The company is focusing on cost-cutting and portfolio optimization, but intense competition remains a concern. Improvement in efficiency and organic growth will be key to success in the consumer market and will allow them to overcome its current challenges.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Market Research Reports
- Newell Brands Inc. Investor Relations
Disclaimers:
This analysis is based on available information and estimates, and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Newell Brands Inc
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1984-07-19 | President, CEO & Director Mr. Christopher H. Peterson | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 23700 | Website https://www.newellbrands.com |
Full time employees 23700 | Website https://www.newellbrands.com | ||
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the WoodWick and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Campingaz, Coleman, Contigo, and Marmot brands. It serves warehouse clubs, department and drug/grocery stores, mass merchants, home centers, commercial products distributors, specialty retailers, office superstores and supply stores, contract stationers, e-commerce retailers, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. The company was founded in 1903 and is headquartered in Atlanta, Georgia.
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