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Upturn AI Summary - About
Newell Brands Inc(NWL)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for NWL
09/24/2026: NWL (2-star) is a SELL. SELL for 4 days. Simulated Profits (-10.97%). Updated daily EoD!
Newell Brands is a consumer goods company managing a portfolio of well-known brands across home, office, and outdoor categories. Its main strengths lie in its deep retail relationships and established market presence, particularly in writing and organization. The current investment story centers on a multi-year restructuring program aimed at simplifying the business and reducing debt levels to stabilize performance. However, investors must consider risks related to high leverage, intense competition from private labels, and sensitivity to macroeconomic conditions. The stock may suit value-oriented investors who are monitoring the progress of its turnaround initiatives and the sustainability of its dividend payouts.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company is currently in a restructuring phase rather than a high-growth stage. |
| Momentum investor | Weak fit | The stock has struggled to maintain positive price momentum in recent years. |
| Value investor | Mixed fit | Trading at lower multiples, the company may attract value investors seeking a turnaround. |
| Dividend investor | Mixed fit | Dividends are present but reliability is tied to the company's ability to generate sustained free cash flow. |
| Low-risk investor | Weak fit | High leverage and operational volatility make this a risky pick for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price has shown significant swings correlated with restructuring news and macroeconomic updates. |
| Valuation risk | Medium | The market valuation reflects skepticism regarding the company's long-term earnings growth potential. |
| Competition risk | High | Private label expansion poses a consistent threat to market share for branded consumer goods. |
| Business quality | Medium | While the brand portfolio is iconic, the operational complexity presents ongoing management challenges. |
| Dividend income | Medium | Payouts are susceptible to reductions if cash flow needs for debt servicing escalate. |
| Execution risk | High | Success depends heavily on the effective implementation of cost-cutting and portfolio optimization strategies. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -54.14% | Avg. Invested days 28 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/24/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.38B USD | Price to earnings Ratio - | 1Y Target Price 6.66 |
Price to earnings Ratio - | 1Y Target Price 6.66 | ||
Volume (30-day avg) 6.3M shares | Beta 0.89 | 52 Weeks Range 2.87 - 7.05 | Updated Date 09/24/2026 |
52 Weeks Range 2.87 - 7.05 | Updated Date 09/24/2026 | ||
Dividends yield (FY) 4.93% | Basic EPS (TTM) -0.52 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Home & Commercial | Rubbermaid, food storage, appliances. | Revenue is driven by everyday home usage and business cleaning supplies. |
| Learning & Development | Writing, arts, and crafts. | This segment relies on back-to-school and professional office demand. |
| Geography | Global sales with significant North American concentration. | US retail market conditions are the primary driver of top-line performance. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 7.5 | Enterprise Value 7.79B | Price to Sales(TTM) 0.33 |
Enterprise Value 7.79B | Price to Sales(TTM) 0.33 | ||
Enterprise Value to Revenue 1.08 | Enterprise Value to EBITDA 16.61 | Shares Outstanding 425.90M | Shares Floating 391.14M |
Shares Outstanding 425.90M | Shares Floating 391.14M | ||
Percent Insiders 1.38 | Percent Institutions 107.48 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Newell Brands Inc
Exchange NASDAQ | Headquarters Atlanta, GA, United States | ||
IPO Launch date 1984-07-19 | President, CEO & Director Mr. Christopher H. Peterson | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 21900 | Website https://www.newellbrands.com |
Full time employees 21900 | Website https://www.newellbrands.com | ||
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the Chesapeake Bay, WoodWick, and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Bubba, Campingaz, Coleman, Contigo, and Marmot brands. It serves large mass merchandisers, discount stores, home centers, warehouse clubs, office superstores, direct-to-consumer channels, specialty retailers and wholesalers, commercial distributors and e-commerce retailers, grocery stores, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. The company was founded in 1903 and is headquartered in Atlanta, Georgia.
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