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Upturn AI SWOT - About
Steelcase Inc (SCS)

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Upturn Advisory Summary
10/23/2025: SCS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $16.82
1 Year Target Price $16.82
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 30.18% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.91B USD | Price to earnings Ratio 20.79 | 1Y Target Price 16.82 |
Price to earnings Ratio 20.79 | 1Y Target Price 16.82 | ||
Volume (30-day avg) 2 | Beta 1.26 | 52 Weeks Range 9.18 - 17.30 | Updated Date 10/23/2025 |
52 Weeks Range 9.18 - 17.30 | Updated Date 10/23/2025 | ||
Dividends yield (FY) 2.41% | Basic EPS (TTM) 0.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-24 | When After Market | Estimate 0.37 | Actual 0.45 |
Profitability
Profit Margin 2.92% | Operating Margin (TTM) 8.37% |
Management Effectiveness
Return on Assets (TTM) 2.93% | Return on Equity (TTM) 9.78% |
Valuation
Trailing PE 20.79 | Forward PE 16.72 | Enterprise Value 2661152979 | Price to Sales(TTM) 0.59 |
Enterprise Value 2661152979 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.82 | Enterprise Value to EBITDA 12.78 | Shares Outstanding 114741570 | Shares Floating 89813964 |
Shares Outstanding 114741570 | Shares Floating 89813964 | ||
Percent Insiders 8.53 | Percent Institutions 80.35 |
Upturn AI SWOT
Steelcase Inc

Company Overview
History and Background
Steelcase Inc. was founded in 1912 as Metal Office Furniture Company in Grand Rapids, Michigan. It initially focused on fireproof steel office furniture, evolving into a global leader in office furniture, architectural and technology products, and services. The company has grown through innovation and acquisitions.
Core Business Areas
- Americas: Designs, manufactures, and markets an integrated portfolio of furniture, architectural products, and technology solutions for office, education, and healthcare environments in North and South America.
- EMEA: Provides similar products and services as the Americas segment but focuses on Europe, the Middle East, and Africa.
- Asia Pacific: Offers Steelcaseu2019s portfolio in the Asia Pacific region, adapting to local market needs and preferences.
Leadership and Structure
Sara Armbruster is the current President and CEO. The organizational structure includes various functional departments such as Finance, Marketing, Operations, and a board of directors overseeing strategic direction.
Top Products and Market Share
Key Offerings
- Chairs (e.g., Gesture, Leap): Ergonomic office chairs designed for comfort and productivity. Competitors include Herman Miller (MLHR), Haworth, and Knoll (now MillerKnoll MLHR). Market share is variable depending on product line and region.
- Desks and Workstations: Adjustable-height desks, benching systems, and collaborative workstations for modern offices. Competitors include Herman Miller (MLHR), Haworth, and Knoll (now MillerKnoll MLHR). Market share is variable depending on product line and region.
- Architectural and Space Solutions: Movable walls, privacy solutions, and modular architectural elements for creating flexible workspaces. Competitors include DIRTT Environmental Solutions, Haworth, and MillerKnoll (MLHR). Market share is variable depending on product line and region.
Market Dynamics
Industry Overview
The office furniture industry is influenced by trends such as flexible work arrangements, technological advancements, and a focus on employee well-being. The industry is competitive, with both large players and niche manufacturers.
Positioning
Steelcase Inc. is a leading player in the industry, known for its design, innovation, and global reach. It competes on quality, brand reputation, and comprehensive solutions. They also offer consulting services regarding office space design and solutions.
Total Addressable Market (TAM)
The global office furniture market is estimated to be over $60 billion. Steelcase is positioned to capture a significant portion of this market through its diverse product portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Global presence
- Wide product portfolio
- Focus on innovation and design
- Established distribution network
Weaknesses
- Relatively high price point
- Sensitivity to economic cycles
- Dependence on office space demand
- Supply chain vulnerabilities
Opportunities
- Growing demand for flexible workspaces
- Expansion into new markets
- Development of smart office solutions
- Increased focus on sustainability
- Acquisitions of smaller competitors
Threats
- Increased competition from low-cost manufacturers
- Economic downturns
- Changes in workplace design trends
- Supply chain disruptions
- Rising raw material costs
Competitors and Market Share
Key Competitors
- MLHR
- HNI
- KNDI
Competitive Landscape
Steelcase benefits from its brand reputation and global reach, but faces competition from companies with lower cost structures and specialized product offerings.
Major Acquisitions
Viccarbe Habitat S.L.
- Year: 2016
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded Steelcase's ancillary product offerings and design capabilities.
Growth Trajectory and Initiatives
Historical Growth: Steelcase's growth has been influenced by economic cycles and industry trends. The company has grown both organically and through acquisitions.
Future Projections: Future growth projections are based on analyst estimates, which can be found on financial websites. These estimates are subject to change.
Recent Initiatives: Recent strategic initiatives include investments in digital transformation, expansion into new markets, and focus on sustainability.
Summary
Steelcase is a well-established player in the office furniture industry with a strong brand and global presence. Its diverse product portfolio and focus on innovation are strengths, but it faces challenges from economic cycles and increasing competition. Successfully adapting to changing workplace trends and managing supply chain risks will be crucial for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Steelcase Investor Relations
- Financial News Articles
- Industry Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Steelcase Inc
Exchange NYSE | Headquaters Grand Rapids, MI, United States | ||
IPO Launch date 1998-02-19 | President, CEO & Director Ms. Sara E. Armbruster | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 11300 | Website https://www.steelcase.com |
Full time employees 11300 | Website https://www.steelcase.com | ||
Steelcase Inc. provides a portfolio of furniture and architectural products and services in the United States and internationally. It operates through Americas and International segments. The company's furniture portfolio includes furniture systems, seating, storage, fixed and height-adjustable desks, benches, and tables, as well as complementary products, such as work accessories, lighting, mobile power, and screens. Its seating products comprise task chairs; seating for collaborative environments and casual settings; and specialty seating for specific vertical markets, including education and healthcare. The company's interior architectural products comprise full and partial height walls and architectural pods. It also provides textiles and surface imaging products; and workplace strategy consulting, lease origination, and furniture and asset management services. The company markets and sells its products to corporate, government, healthcare, education, and retail customers under the Steelcase, AMQ, Coalesse, Designtex, HALCON, Orangebox, Smith System, and Viccarbe brands. It distributes its products and services through a network of independent and company-owned dealers, as well as directly to end-use customers. The company was incorporated in 1912 and is headquartered in Grand Rapids, Michigan.

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