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Steelcase Inc (SCS)



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Upturn Advisory Summary
08/14/2025: SCS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $16.25
1 Year Target Price $16.25
2 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 23.17% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.86B USD | Price to earnings Ratio 15.58 | 1Y Target Price 16.25 |
Price to earnings Ratio 15.58 | 1Y Target Price 16.25 | ||
Volume (30-day avg) 2 | Beta 1.18 | 52 Weeks Range 9.24 - 17.13 | Updated Date 08/15/2025 |
52 Weeks Range 9.24 - 17.13 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 2.44% | Basic EPS (TTM) 1.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.84% | Operating Margin (TTM) 4.44% |
Management Effectiveness
Return on Assets (TTM) 3.51% | Return on Equity (TTM) 13.3% |
Valuation
Trailing PE 15.58 | Forward PE 14.99 | Enterprise Value 2234322949 | Price to Sales(TTM) 0.58 |
Enterprise Value 2234322949 | Price to Sales(TTM) 0.58 | ||
Enterprise Value to Revenue 0.69 | Enterprise Value to EBITDA 9.2 | Shares Outstanding 95977400 | Shares Floating 80979260 |
Shares Outstanding 95977400 | Shares Floating 80979260 | ||
Percent Insiders 12.52 | Percent Institutions 81.48 |
Upturn AI SWOT
Steelcase Inc

Company Overview
History and Background
Steelcase Inc. was founded in 1912 as the Metal Office Furniture Company in Grand Rapids, Michigan. It initially focused on fireproof steel office furniture. Over time, it expanded its product line and global presence, becoming a leading manufacturer of office furniture, architectural and technology products, and services.
Core Business Areas
- Americas: Offers a comprehensive portfolio of furniture, architectural and technology products and services designed to help organizations create inspiring spaces and support flexible, hybrid work solutions within North and South America.
- EMEA: Provides similar products and services as the Americas segment, but tailored to the European, Middle Eastern, and African markets.
- Asia Pacific: Addresses the needs of customers in the Asia Pacific region, offering a range of workplace solutions.
Leadership and Structure
Sara Armbruster serves as the CEO of Steelcase Inc. The company operates with a functional organizational structure, with departments responsible for sales, marketing, manufacturing, finance, and other key areas.
Top Products and Market Share
Key Offerings
- Seating: Includes office chairs, stools, and lounge seating designed for comfort, ergonomics, and aesthetics. Competitors include Herman Miller (MLHR), Haworth, and Knoll. Market share information is difficult to pinpoint to a single product segment, but Steelcase holds a significant share in the overall office furniture market.
- Desks and Workstations: Offerings range from height-adjustable desks to collaborative workstations designed to optimize workspace utilization. Competitors include Herman Miller (MLHR), Haworth, and Knoll. Market share information is difficult to pinpoint to a single product segment, but Steelcase holds a significant share in the overall office furniture market.
- Architectural Solutions: Includes modular walls, partitions, and other architectural products that allow for flexible space configuration. Competitors include DIRTT Environmental Solutions, Clestra Hauserman. Market share information is difficult to pinpoint to a single product segment, but Steelcase holds a significant share in the overall office furniture market.
Market Dynamics
Industry Overview
The office furniture industry is characterized by evolving trends such as hybrid work models, increased focus on employee well-being, and the integration of technology into workspaces. The industry is moderately competitive with several large players and numerous smaller companies.
Positioning
Steelcase Inc. is positioned as a premium brand known for its design, quality, and innovation. Its competitive advantages include a strong brand reputation, a global distribution network, and a comprehensive product portfolio.
Total Addressable Market (TAM)
The global office furniture market is estimated to be around $60-70 billion. Steelcase Inc. is positioned to capture a significant portion of this TAM through its diverse product offerings and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Global distribution network
- Comprehensive product portfolio
- Focus on sustainability
- Strong financial position
Weaknesses
- Premium pricing may limit market reach
- Vulnerable to economic downturns
- Dependence on traditional office spaces
Opportunities
- Growing demand for flexible workspaces
- Expansion into new markets
- Partnerships with technology companies
- Increasing focus on employee well-being
Threats
- Economic downturns
- Increased competition
- Changing work patterns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Herman Miller (MLHR)
- Haworth
- Knoll (acquired by MillerKnoll; MLHR)
Competitive Landscape
Steelcase Inc. faces competition from other large office furniture manufacturers. Its competitive advantages include a strong brand reputation, a global distribution network, and a comprehensive product portfolio. Disadvantages include premium pricing and dependence on traditional office spaces.
Major Acquisitions
Viccarbe Habitat S.L.
- Year: 2016
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded Steelcase's ancillary product offerings and design capabilities.
Growth Trajectory and Initiatives
Historical Growth: Steelcase Inc.u2019s historical growth has been influenced by factors such as economic conditions, industry trends, and strategic initiatives. (Note: Actual financial data requires access to current reports.)
Future Projections: Future growth projections are based on analyst estimates. (Note: Actual financial data requires access to analyst reports.)
Recent Initiatives: Recent strategic initiatives include investments in new technologies, expansion into new markets, and focus on sustainability.
Summary
Steelcase is a well-established company with a strong brand and global presence, but its premium pricing and reliance on traditional office spaces could be limiting factors. The company's focus on sustainability and flexible workspaces presents significant opportunities. However, it faces threats from economic downturns, increased competition, and changing work patterns, so it is important for management to adapt quickly to change in order to remain competitive. Overall, Steelcaseu2019s historical performance is strong; however, their future growth will depend upon effective management of these external factors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Reports
- SEC Filings
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on available estimates and may not be precise. Financial data requires access to up-to-date reports.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Steelcase Inc
Exchange NYSE | Headquaters Grand Rapids, MI, United States | ||
IPO Launch date 1998-02-19 | President, CEO & Director Ms. Sara E. Armbruster | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 11300 | Website https://www.steelcase.com |
Full time employees 11300 | Website https://www.steelcase.com |
Steelcase Inc. provides a portfolio of furniture and architectural products and services in the United States and internationally. It operates through Americas and International segments. The company's furniture portfolio includes furniture systems, seating, storage, fixed and height-adjustable desks, benches, and tables, as well as complementary products, such as work accessories, lighting, mobile power, and screens. Its seating products comprise task chairs; seating for collaborative environments and casual settings; and specialty seating for specific vertical markets, including education and healthcare. The company's interior architectural products comprise full and partial height walls and architectural pods. It also provides textiles and surface imaging products; and workplace strategy consulting, lease origination, and furniture and asset management services. The company markets and sells its products to corporate, government, healthcare, education, and retail customers under the Steelcase, AMQ, Coalesse, Designtex, HALCON, Orangebox, Smith System, and Viccarbe brands. It distributes its products and services through a network of independent and company-owned dealers, as well as directly to end-use customers. The company was incorporated in 1912 and is headquartered in Grand Rapids, Michigan.

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