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SCS 
Steelcase Inc (SCS)
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Upturn Advisory Summary
12/09/2025: SCS (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16.82
1 Year Target Price $16.82
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 24.11% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.85B USD | Price to earnings Ratio 20.18 | 1Y Target Price 16.82 |
Price to earnings Ratio 20.18 | 1Y Target Price 16.82 | ||
Volume (30-day avg) 2 | Beta 1.25 | 52 Weeks Range 9.18 - 17.30 | Updated Date 12/10/2025 |
52 Weeks Range 9.18 - 17.30 | Updated Date 12/10/2025 | ||
Dividends yield (FY) 2.48% | Basic EPS (TTM) 0.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.92% | Operating Margin (TTM) 8.37% |
Management Effectiveness
Return on Assets (TTM) 2.93% | Return on Equity (TTM) 9.78% |
Valuation
Trailing PE 20.18 | Forward PE 13.11 | Enterprise Value 2213854313 | Price to Sales(TTM) 0.57 |
Enterprise Value 2213854313 | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 0.68 | Enterprise Value to EBITDA 10.63 | Shares Outstanding 114842079 | Shares Floating 89660210 |
Shares Outstanding 114842079 | Shares Floating 89660210 | ||
Percent Insiders 13.98 | Percent Institutions 89.85 |
Upturn AI SWOT
Steelcase Inc
Company Overview
History and Background
Steelcase Inc. was founded in 1912 in Grand Rapids, Michigan, by Robert C. Pew. Initially focused on manufacturing metal office furniture, it has evolved into a global leader in the design and manufacturing of office furniture, architectural products, and technology solutions for the workplace. Key milestones include its IPO in 1998 and continuous innovation in ergonomic and flexible workspace designs to adapt to changing work environments.
Core Business Areas
- Steelcase: This is the primary segment, offering a comprehensive portfolio of furniture solutions including seating, workstations, storage, and tables for various work settings, from traditional offices to collaborative and home environments.
- Turnstone: A sub-brand offering affordable, stylish, and functional furniture solutions for smaller businesses, startups, and non-traditional workspaces.
- Coalesse: A premium brand focusing on sophisticated furniture designed for inspired workplaces, often incorporating softer, more residential aesthetics.
- Designtex: A provider of innovative textile solutions, including upholstery fabrics, wall coverings, and acoustic products, for commercial interiors.
- Polycom (Strategic Partnership): While not owned, Steelcase has a significant strategic partnership with Polycom, integrating their audio and video conferencing technology into Steelcase furniture and workspace solutions.
Leadership and Structure
Steelcase is led by a Board of Directors and an executive management team. The current CEO is recent appointed. The company operates through a matrix structure, with functional expertise in design, manufacturing, sales, and marketing, alongside regional business units serving global markets.
Top Products and Market Share
Key Offerings
- Gesture Chair: An advanced ergonomic chair designed to support a wide range of postures and technologies used by today's workers. Competitors include Herman Miller (Aeron, Embody), Humanscale (Freedom), and Knoll (Generation).
- Node Chair: A versatile chair designed for flexible and collaborative spaces, featuring a mobile base and a work surface. Competitors include Herman Miller (Merano), Knoll (ReGeneration), and Steelcase's own offerings in collaborative seating.
- Tru1ea3 lu1eddi Desk System: A range of height-adjustable desks and workstations designed to promote movement and well-being. Competitors include Herman Miller (Canvas), Knoll (Template), and various other office furniture manufacturers.
- Ology Acoustic Panels: A line of modular acoustic solutions designed to improve the sound environment in open-plan offices. Competitors include BuzziSpace, Abstracta, and Kirei.
Market Dynamics
Industry Overview
The office furniture industry is mature and highly competitive, driven by trends in workplace design, employee well-being, technology integration, and the evolving nature of work (e.g., hybrid and remote models). Companies are increasingly focusing on providing flexible, ergonomic, and tech-enabled solutions to support diverse work styles.
Positioning
Steelcase is positioned as a premium provider of innovative, high-quality, and sustainable workspace solutions. Its competitive advantages include a strong brand reputation, extensive product portfolio, global distribution network, commitment to research and design, and a focus on understanding user needs and workplace effectiveness.
Total Addressable Market (TAM)
The global office furniture market is substantial, estimated to be tens of billions of dollars annually. Steelcase, along with its key competitors, aims to capture a significant portion of this market, particularly in the premium and mid-tier segments for corporate and institutional clients. Steelcase is a major player, but the market is fragmented with many global and regional competitors.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation for quality and innovation.
- Extensive global distribution and dealer network.
- Robust research and development capabilities, focusing on user insights and ergonomic design.
- Diverse product portfolio catering to various workplace needs and price points.
- Commitment to sustainability and environmental responsibility.
Weaknesses
- High price point compared to some competitors, potentially limiting market penetration in price-sensitive segments.
- Susceptibility to economic downturns that affect corporate spending on office infrastructure.
- Reliance on long sales cycles for large corporate contracts.
- Competition from agile, direct-to-consumer online furniture retailers for smaller businesses or home offices.
Opportunities
- Growing demand for flexible and hybrid work solutions.
- Increased focus on employee well-being and ergonomic furniture.
- Expansion into emerging markets.
- Integration of smart technology and IoT into furniture for connected workspaces.
- Partnerships and collaborations to offer integrated solutions (e.g., technology, space planning).
Threats
- Intensifying competition from both established players and new entrants.
- Economic recessions or slowdowns impacting corporate capital expenditures.
- Disruptions in supply chains and rising raw material costs.
- Shifting consumer preferences towards simpler, more cost-effective furniture solutions.
- Changes in corporate real estate strategies that may reduce office space needs.
Competitors and Market Share
Key Competitors
- Herman Miller Inc. (MLHR)
- Knoll Inc. (KNL) (now part of MillerKnoll)
- Haworth Inc. (Privately held)
Competitive Landscape
Steelcase competes intensely with MillerKnoll (formed by the merger of Herman Miller and Knoll) and Haworth. While MillerKnoll holds a larger combined market share, Steelcase is renowned for its innovation, design excellence, and strong dealer network, particularly in enterprise accounts. Steelcase's advantage lies in its deep understanding of user behavior and its ability to translate insights into functional, aesthetically pleasing, and sustainable workspaces.
Growth Trajectory and Initiatives
Historical Growth: Steelcase has demonstrated consistent, albeit often modest, revenue growth over many years, punctuated by periods of stronger expansion driven by market demand and strategic initiatives. Profitability has generally tracked revenue, with margin improvements achieved through operational efficiencies and product mix.
Future Projections: Analyst projections generally indicate a moderate growth trajectory for Steelcase, driven by the continued evolution of the workplace, demand for flexible solutions, and potential market share gains. The company is expected to benefit from increased corporate investment in office environments that support collaboration and employee well-being.
Recent Initiatives: Focus on expanding product offerings for diverse work settings (hybrid, remote, collaborative).,Investment in digital tools and platforms to enhance customer experience and sales.,Continued emphasis on sustainability and circular economy principles in product design and manufacturing.,Strategic partnerships to offer integrated technology and workspace solutions.
Summary
Steelcase Inc. is a well-established leader in the global office furniture market, known for its innovation, quality, and strong brand. The company is well-positioned to benefit from evolving workplace trends favoring flexible and ergonomic solutions. However, it faces intense competition and economic sensitivities. Continued investment in R&D, digital transformation, and sustainable practices will be crucial for sustained growth and market leadership.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Steelcase Inc. Investor Relations
- Financial Data Providers (e.g., Refinitiv, Bloomberg)
- Industry Research Reports
- Company Annual Reports (10-K)
Disclaimers:
This JSON output is generated based on publicly available information and is intended for informational purposes only. It does not constitute financial advice or a recommendation to buy or sell any securities. Market share data is an estimate and can vary based on reporting methodology. Historical financial data may be subject to adjustments and revisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Steelcase Inc
Exchange NYSE | Headquaters Grand Rapids, MI, United States | ||
IPO Launch date 1998-02-19 | CEO - | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 11300 | Website https://www.steelcase.com |
Full time employees 11300 | Website https://www.steelcase.com | ||
Steelcase Inc. provides a portfolio of furniture and architectural products and services in the United States and internationally. It operates through Americas and International segments. The company's furniture portfolio includes furniture systems, seating, storage, fixed and height-adjustable desks, benches, and tables, as well as complementary products, such as work accessories, lighting, mobile power, and screens. Its seating products comprise task chairs; seating for collaborative environments and casual settings; and specialty seating for specific vertical markets, including education and healthcare. The company's interior architectural products comprise full and partial height walls and architectural pods. It also provides textiles and surface imaging products; and workplace strategy consulting, lease origination, and furniture and asset management services. The company markets and sells its products to corporate, government, healthcare, education, and retail customers under the Steelcase, AMQ, Coalesse, Designtex, HALCON, Orangebox, Smith System, and Viccarbe brands. It distributes its products and services through a network of independent and company-owned dealers, as well as directly to end-use customers. The company was incorporated in 1912 and is headquartered in Grand Rapids, Michigan.
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