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Upturn AI Summary - About
Huazhu Group Ltd(HTHT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for HTHT
10/09/2026: HTHT (1-star) is currently NOT-A-BUY. Pass it for now.
Huazhu Group Ltd is a major Chinese hotel operator managing a diverse portfolio across all price tiers, from economy to luxury. Its primary business strength lies in its proprietary technology platform and a highly scalable franchise model, which have enabled it to maintain a leading position in the Chinese market. The investment story centers on the continued professionalization of the Chinese lodging industry and the company’s ability to pivot toward higher-margin upscale segments. Investors face risks regarding China's macro-economic environment, intense regional competition, and operational challenges in integrating international assets. The stock may best suit growth-oriented investors looking for exposure to Asian consumer travel, while monitoring recovery metrics and franchise-led margin expansion.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company has a consistent history of expanding its hotel footprint across China. |
| Momentum investor | Mixed fit | Performance is highly conditional on the recovery and growth of the Chinese travel sector. |
| Value investor | Mixed fit | Valuation depends on the long-term profitability of the asset-light franchise model. |
| Dividend investor | Weak fit | The company prioritizes reinvestment over cash dividends. |
| Low-risk investor | Weak fit | The stock is subject to geopolitical and regional economic volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is sensitive to macro shifts in the Chinese economy and travel sentiment. |
| Valuation risk | Medium | Growth expectations are often priced into the stock, leaving little margin for error. |
| Competition risk | High | Domestic and international chains compete aggressively for prime urban locations. |
| Business quality | Medium / high | The company operates a proven, scalable, and technology-enabled business model. |
| Dividend income | Low / none | Investors should not expect income from dividends. |
| Execution risk | Medium | Integrating diverse international brands remains a complex management task. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -3.76% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 13.46B USD | Price to earnings Ratio 31.84 | 1Y Target Price 61.72 |
Price to earnings Ratio 31.84 | 1Y Target Price 61.72 | ||
Volume (30-day avg) 1.4M shares | Beta 0.12 | 52 Weeks Range 34.92 - 54.11 | Updated Date 10/09/2026 |
52 Weeks Range 34.92 - 54.11 | Updated Date 10/09/2026 | ||
Dividends yield (FY) 5.18% | Basic EPS (TTM) 1.34 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Leased and Owned Hotels | Direct operation of hotels. | Revenue comes directly from hotel room stays and services. |
| Manachised and Franchised Hotels | Management and franchise fees. | Higher-margin revenue from branding and management support. |
| Geography | Primarily China, with growing presence in Europe. | Success is tied largely to Chinese consumer travel trends. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 31.84 | Forward PE 35.34 | Enterprise Value 16.42B | Price to Sales(TTM) 0.51 |
Enterprise Value 16.42B | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 4.14 | Enterprise Value to EBITDA 12.26 | Shares Outstanding 315.41M | Shares Floating 191.27M |
Shares Outstanding 315.41M | Shares Floating 191.27M | ||
Percent Insiders 1.1 | Percent Institutions 53.53 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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