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Huazhu Group Ltd (HTHT)



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Upturn Advisory Summary
06/30/2025: HTHT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $43.73
1 Year Target Price $43.73
10 | Strong Buy |
6 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.21% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.51B USD | Price to earnings Ratio 23.94 | 1Y Target Price 43.73 |
Price to earnings Ratio 23.94 | 1Y Target Price 43.73 | ||
Volume (30-day avg) 17 | Beta 0.47 | 52 Weeks Range 25.61 - 41.63 | Updated Date 06/30/2025 |
52 Weeks Range 25.61 - 41.63 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 4.68% | Basic EPS (TTM) 1.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.68% | Operating Margin (TTM) 20.06% |
Management Effectiveness
Return on Assets (TTM) 5.37% | Return on Equity (TTM) 28.97% |
Valuation
Trailing PE 23.94 | Forward PE 16.67 | Enterprise Value 13766239941 | Price to Sales(TTM) 0.44 |
Enterprise Value 13766239941 | Price to Sales(TTM) 0.44 | ||
Enterprise Value to Revenue 4.11 | Enterprise Value to EBITDA 14.65 | Shares Outstanding 306939008 | Shares Floating 1861495863 |
Shares Outstanding 306939008 | Shares Floating 1861495863 | ||
Percent Insiders 1.81 | Percent Institutions 53.25 |
Analyst Ratings
Rating 4 | Target Price 43.73 | Buy 6 | Strong Buy 10 |
Buy 6 | Strong Buy 10 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Huazhu Group Ltd

Company Overview
History and Background
Huazhu Group Ltd (formerly China Lodging Group) was founded in 2005. It has grown to become one of the largest hotel groups in China, focusing on economy and midscale hotels. Significant milestones include its IPO on the NASDAQ in 2010 and subsequent expansion through acquisitions and organic growth.
Core Business Areas
- Hotel Operations: Huazhu operates and franchises a wide range of hotels under various brands, from economy to upscale.
- Franchise and Management: Provides franchise and management services to hotel owners, allowing them to leverage Huazhu's brand recognition and operational expertise.
- Hotel Brands: Manages diverse hotel brands catering to various customer segments and price points.
Leadership and Structure
The leadership team consists of Jin Hui (CEO) and other key executives. The organizational structure includes departments for operations, finance, marketing, and development.
Top Products and Market Share
Key Offerings
- Hanting Hotel: Economy hotel chain, one of the most popular in China. Competitors include Jinjiang Inns and Motel 168. Market share data not directly available but Hanting remains a dominant brand within Huazhu's portfolio which itself has around 10% of China's Hotel Market Share.
- JI Hotel: Midscale hotel chain, offering a balance of comfort and affordability. Competitors include Home Inn Plus and Orange Hotel. Market share data not directly available but JI Hotel is a key revenue driver for Huazhu.
- Crystal Orange Hotel: Upscale hotel chain catering to business travelers with modern design and amenities. Competitors include Atour Hotels.
Market Dynamics
Industry Overview
The hotel industry in China is highly competitive and fragmented, experiencing rapid growth driven by increasing domestic and international tourism. However, the industry is vulnerable to economic downturns and health crises.
Positioning
Huazhu Group Ltd is a leading player in the Chinese hotel market, particularly in the economy and midscale segments. Its competitive advantages include its strong brand recognition, extensive network, and efficient operations. Its TAM is the total revenue generated by the hotel industry in China. Huazhu is well-positioned to capture a significant share of the TAM through its diversified brand portfolio and expansive network.
Total Addressable Market (TAM)
The Chinese hotel market is estimated to be worth hundreds of billions of dollars. Huazhu is positioned to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network of hotels
- Efficient operations and cost control
- Diversified brand portfolio
- Large loyalty program
Weaknesses
- Reliance on the Chinese market
- Exposure to economic fluctuations in China
- Competitive pressure from other hotel chains
- Vulnerability to health crises (e.g., COVID-19)
- Franchise model dependence
Opportunities
- Expansion into new regions and cities
- Acquisition of smaller hotel chains
- Development of new hotel brands
- Increased focus on technology and digitalization
- Growth in domestic tourism
Threats
- Intense competition from domestic and international hotel chains
- Economic slowdown in China
- Changes in consumer preferences
- Government regulations
- Geopolitical tensions
Competitors and Market Share
Key Competitors
- MAR
- HLT
- ACVA
Competitive Landscape
Huazhu competes primarily with domestic Chinese hotel chains and international brands operating in China. Its advantages include local expertise and brand recognition. Its disadvantages include reliance on the Chinese market.
Major Acquisitions
Deutsche Hospitality
- Year: 2020
- Acquisition Price (USD millions): 785
- Strategic Rationale: Expanded its presence in the European market.
Growth Trajectory and Initiatives
Historical Growth: Huazhu has experienced significant growth in the past decade, driven by expansion in China.
Future Projections: Analysts expect continued growth, driven by both organic expansion and strategic acquisitions.
Recent Initiatives: Recent initiatives include expanding its presence in lower-tier cities and upgrading existing hotels.
Summary
Huazhu Group is a prominent player in the Chinese hotel industry, leveraging a strong brand portfolio and extensive network. It has demonstrated considerable growth historically, but faces risks associated with its heavy reliance on the Chinese market and economic fluctuations. Strategic acquisitions like Deutsche Hospitality showcase its ambition for global expansion. Moving forward, Huazhu must navigate competitive pressures and adapt to changing consumer preferences to sustain its growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Huazhu Group Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2010-03-26 | CEO - | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 28502 | Website https://ir.hworld.com |
Full time employees 28502 | Website https://ir.hworld.com |
H World Group Limited develops leased and owned, manachised, and franchised hotels in the People's Republic of China. The company operates hotels under its own brands, such as HanTing Hotel, Ni Hao Hotel, Hi Inn, Elan Hotel, Zleep Hotels, Ibis Hotel, JI Hotel, Orange Hotel, Starway Hotel, Ibis Styles Hotel, CitiGO Hotel, Crystal Orange Hotel, IntercityHotel, Manxin Hotel, Mercure Hotel, Madison Hotel, Novotel Hotel, Joya Hotel, Blossom House, Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, Grand Mercure, Steigenberger Icon, and Song Hotels. The company was formerly known as Huazhu Group Limited and changed its name to H World Group Limited in June 2022. H World Group Limited was founded in 2005 and is headquartered in Shanghai, the People's Republic of China.
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