Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
Huazhu Group Ltd(HTHT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for HTHT
09/14/2026: HTHT (1-star) is a SELL. SELL for 1 day. Simulated Profits (-9.47%). Updated daily EoD!
Huazhu Group Ltd is a major Chinese hotel operator that has grown into a significant industry player through its manachise model and strong loyalty program. The company is known for its efficient technology-driven platform, which enables it to maintain a broad portfolio ranging from budget to luxury brands. Its main growth story involves capturing more of the premium market while maintaining scale in its core economy segments. However, investors must consider risks such as intense competition, high exposure to the Chinese domestic economy, and the operational hurdles of managing international assets. The stock may best suit growth-oriented investors monitoring travel recovery and management's execution on upscale expansion.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company continues to expand its hotel count and brand portfolio across a large and growing domestic market. |
| Momentum investor | Mixed fit | Momentum is conditional on positive travel data and domestic economic recovery signals in China. |
| Value investor | Mixed fit | Valuation depends heavily on the cyclicity of the travel industry and recovery of consumer spending. |
| Dividend investor | Weak fit | The company prioritizes reinvestment into infrastructure and acquisitions over regular dividend payments. |
| Low-risk investor | Weak fit | Exposure to Chinese macroeconomic volatility and the cyclical nature of the hotel industry increases risk profile. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is highly sensitive to travel demand shifts and economic sentiment in China. |
| Valuation risk | Medium | Market expectations for growth must be balanced against potential economic slowdowns. |
| Competition risk (Hospitality industry) | High | Intense competition from domestic and global chains can pressure margins. |
| Business quality | Medium / high | The company has strong operating margins and a robust technology stack. |
| Dividend income | Low | Dividends are not a core feature of the capital return strategy. |
| Execution risk | Medium | Managing a diverse portfolio of international and domestic brands requires high-level operational excellence. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -3.76% | Avg. Invested days 32 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/14/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 13.12B USD | Price to earnings Ratio 30.47 | 1Y Target Price 60.59 |
Price to earnings Ratio 30.47 | 1Y Target Price 60.59 | ||
Volume (30-day avg) 1.6M shares | Beta 0.13 | 52 Weeks Range 34.92 - 54.11 | Updated Date 09/13/2026 |
52 Weeks Range 34.92 - 54.11 | Updated Date 09/13/2026 | ||
Dividends yield (FY) 5.04% | Basic EPS (TTM) 1.4 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Hotel Operations | Revenue from leased-and-owned hotels and management/franchise fees from partner properties. | The company earns money both by running its own hotels and by charging fees to let others operate under their brands. |
| Geography: China | The vast majority of properties and revenue generation. | Success is primarily linked to travel trends and consumer spending power within China. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-08-17 | When Before Market | Estimate 0.65 | Actual 0.7 |
Profitability
Profit Margin 18.93% | Operating Margin (TTM) 31.15% |
Management Effectiveness
Return on Assets (TTM) 7.45% | Return on Equity (TTM) 38.13% |
Valuation
Trailing PE 30.47 | Forward PE 35.34 | Enterprise Value 16.05B | Price to Sales(TTM) 0.49 |
Enterprise Value 16.05B | Price to Sales(TTM) 0.49 | ||
Enterprise Value to Revenue 4.05 | Enterprise Value to EBITDA 12 | Shares Outstanding 307.52M | Shares Floating 191.33M |
Shares Outstanding 307.52M | Shares Floating 191.33M | ||
Percent Insiders 1.13 | Percent Institutions 55.03 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Huazhu Group Ltd
Exchange NASDAQ | Headquarters - | ||
IPO Launch date 2010-03-26 | CEO - | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 26458 | Website https://www.hworld.com/ |
Full time employees 26458 | Website https://www.hworld.com/ | ||
H World Group Limited develops and operates leased and owned, manachised, and franchised hotels in the People's Republic of China. The company operates hotels under its own brands, such as HanTing Hotel, Ni Hao Hotel, Hi Inn, Elan Hotel, Zleep Hotels, Ibis Hotel, JI Hotel, Orange Hotel, Starway Hotel, Ibis Styles Hotel, Crystal Orange Hotel, IntercityHotel, Grand JI Hotel, Manxin Hotel, Mercure Hotel, Madison Hotel, Novotel Hotel, CitiGO Hotel, MAXX, Joya Hotel, Blossom House, Steigenberger Hotels & Resorts, Jaz in the City, Grand Mercure Hotel, Steigenberger Icons, and Song Hotels. The company was formerly known as Huazhu Group Limited and changed its name to H World Group Limited in June 2022. H World Group Limited was founded in 2005 and is headquartered in Shanghai, the People's Republic of China.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.