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Huazhu Group Ltd (HTHT)



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Upturn Advisory Summary
08/14/2025: HTHT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $43.39
1 Year Target Price $43.39
10 | Strong Buy |
6 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.21% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.20B USD | Price to earnings Ratio 23.07 | 1Y Target Price 43.39 |
Price to earnings Ratio 23.07 | 1Y Target Price 43.39 | ||
Volume (30-day avg) 17 | Beta 0.46 | 52 Weeks Range 26.65 - 41.63 | Updated Date 08/15/2025 |
52 Weeks Range 26.65 - 41.63 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 4.82% | Basic EPS (TTM) 1.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-20 | When - | Estimate 3.8 | Actual - |
Profitability
Profit Margin 13.68% | Operating Margin (TTM) 20.06% |
Management Effectiveness
Return on Assets (TTM) 5.37% | Return on Equity (TTM) 28.97% |
Valuation
Trailing PE 23.07 | Forward PE 35.34 | Enterprise Value 13405582325 | Price to Sales(TTM) 0.42 |
Enterprise Value 13405582325 | Price to Sales(TTM) 0.42 | ||
Enterprise Value to Revenue 4.01 | Enterprise Value to EBITDA 14.28 | Shares Outstanding 306939008 | Shares Floating 1861495863 |
Shares Outstanding 306939008 | Shares Floating 1861495863 | ||
Percent Insiders 1.81 | Percent Institutions 48.87 |
Upturn AI SWOT
Huazhu Group Ltd

Company Overview
History and Background
Huazhu Group Ltd. (formerly China Lodging Group) was founded in 2005. It is a leading hotel group primarily operating in China, offering a range of budget to upscale hotel brands. It has expanded rapidly through organic growth, franchising, and acquisitions.
Core Business Areas
- Hotel Operations: Management and operation of leased, owned, and franchised hotels under various brands.
- Franchising: Franchising its hotel brands to independent owners.
- Hotel Development: Development and construction of new hotels.
Leadership and Structure
The leadership team consists of senior executives with experience in the hospitality industry. The organizational structure is hierarchical, with regional and brand-specific management teams reporting to the corporate headquarters.
Top Products and Market Share
Key Offerings
- Hanting Hotel: Economy hotel chain. Competitors include Jinjiang Inn and Motel 168. Data not fully available on market share. Huazhu focuses on expanding to 20000 hotels by 2025.
- Ji Hotel: Mid-scale hotel chain. Competitors include Novotel and Holiday Inn Express. Data not fully available on market share. Huazhu focuses on improving the customer experience
- Crystal Orange Hotel: Upscale boutique hotel chain. Competitors include Marriott and Hilton. Data not fully available on market share.
- Manxin Hotels & Resorts: Luxury hotels and resorts chain. Competitors include Kempinski and Mandarin Oriental. Data not fully available on market share.
Market Dynamics
Industry Overview
The hotel industry in China is highly competitive and fragmented. The industry is experiencing growth due to rising disposable incomes and increasing domestic and international tourism.
Positioning
Huazhu Group is one of the leading hotel groups in China, with a strong presence in the economy and mid-scale segments. The company has a large and growing network of hotels and a strong brand portfolio.
Total Addressable Market (TAM)
The TAM for the Chinese hotel market is estimated to be in the hundreds of billions of dollars. Huazhu is well-positioned to capture a significant share of this market due to its extensive network and brand recognition.
Upturn SWOT Analysis
Strengths
- Large and growing network of hotels
- Strong brand portfolio
- Experienced management team
- Efficient operations
- Strong customer loyalty program
Weaknesses
- Exposure to the Chinese economy
- Intense competition
- Dependence on franchising
- High operating costs relative to average daily rate (ADR)
Opportunities
- Expansion into new markets
- Acquisition of smaller hotel chains
- Development of new hotel brands
- Growth in the luxury segment
- Increase in international tourism to China
Threats
- Economic slowdown in China
- Increased competition from online travel agencies (OTAs)
- Fluctuations in currency exchange rates
- Geopolitical instability
- Outbreaks of disease like COVID-19
Competitors and Market Share
Key Competitors
- MAR
- HLT
- BKNG
- EXPE
Competitive Landscape
Huazhu has a strong domestic presence in China, while international chains like Marriott and Hilton have a global reach. OTAs like Booking and Expedia provide alternative booking platforms.
Major Acquisitions
Deutsche Hospitality
- Year: 2020
- Acquisition Price (USD millions): 781
- Strategic Rationale: Expansion into European market, diversify brand portfolio with luxury and upscale hotels.
Growth Trajectory and Initiatives
Historical Growth: Huazhu has experienced rapid growth in the past decade, driven by expansion in China and strategic acquisitions. This growth has been impacted by COVID-19 related travel restrictions.
Future Projections: Future growth projections are dependent on analyst estimates and broader economic conditions, which are subject to change.
Recent Initiatives: Recent initiatives include expanding its hotel network into smaller cities, enhancing its digital platforms, and focusing on premium brands.
Summary
Huazhu Group Ltd. is a leading hotel operator in China, leveraging a broad portfolio of brands across the economy to luxury segments. The company demonstrates strengths in its expansive network and strategic acquisitions. However, it faces competition from international chains and OTAs. Future growth depends on expansion into new markets and maintaining a competitive edge in a dynamic environment.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- News articles
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Huazhu Group Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2010-03-26 | CEO - | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 28502 | Website https://ir.hworld.com |
Full time employees 28502 | Website https://ir.hworld.com |
H World Group Limited develops leased and owned, manachised, and franchised hotels in the People's Republic of China. The company operates hotels under its own brands, such as HanTing Hotel, Ni Hao Hotel, Hi Inn, Elan Hotel, Zleep Hotels, Ibis Hotel, JI Hotel, Orange Hotel, Starway Hotel, Ibis Styles Hotel, CitiGO Hotel, Crystal Orange Hotel, IntercityHotel, Manxin Hotel, Mercure Hotel, Madison Hotel, Novotel Hotel, Joya Hotel, Blossom House, Steigenberger Hotels & Resorts, Jaz in the City, Grand Mercure, Steigenberger Icon, and Song Hotels. The company was formerly known as Huazhu Group Limited and changed its name to H World Group Limited in June 2022. H World Group Limited was founded in 2005 and is headquartered in Shanghai, the People's Republic of China.

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