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SEAT 
Vivid Seats Inc (SEAT)
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Upturn Advisory Summary
10/31/2025: SEAT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $24.22
1 Year Target Price $24.22
| 5 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -63% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 127.60M USD | Price to earnings Ratio - | 1Y Target Price 24.22 |
Price to earnings Ratio - | 1Y Target Price 24.22 | ||
Volume (30-day avg) 12 | Beta 0.94 | 52 Weeks Range 10.55 - 100.00 | Updated Date 11/2/2025 |
52 Weeks Range 10.55 - 100.00 | Updated Date 11/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -25.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -20.35% | Operating Margin (TTM) -7.85% |
Management Effectiveness
Return on Assets (TTM) -0.09% | Return on Equity (TTM) -57.08% |
Valuation
Trailing PE - | Forward PE 22.73 | Enterprise Value 356697173 | Price to Sales(TTM) 0.18 |
Enterprise Value 356697173 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.51 | Enterprise Value to EBITDA 5.84 | Shares Outstanding 6471009 | Shares Floating 3128669 |
Shares Outstanding 6471009 | Shares Floating 3128669 | ||
Percent Insiders 17.18 | Percent Institutions 79.07 |
Upturn AI SWOT
Vivid Seats Inc
Company Overview
History and Background
Vivid Seats Inc. was founded in 2001 as an online ticket marketplace connecting buyers and sellers for sports, concerts, and theater events. It has grown from a small startup to a major player in the secondary ticket market, going public via SPAC in 2021.
Core Business Areas
- Ticket Marketplace: Vivid Seats operates an online marketplace where users can buy and sell tickets to live events. They focus on connecting fans with tickets to a wide range of events.
- Technology and Services: The company provides technology infrastructure and related services to facilitate secure and efficient ticket transactions.
Leadership and Structure
The leadership team includes Stan Chia (CEO) and Lawrence Fey (CFO). The organizational structure is typical of a technology-driven marketplace, with departments focusing on engineering, product development, marketing, sales, and customer support.
Top Products and Market Share
Key Offerings
- Sports Tickets: Tickets to major sporting events (NFL, NBA, MLB, NHL, NCAA). Vivid Seats' overall market share is roughly 25%. Competitors include Ticketmaster, StubHub, and SeatGeek.
- Concert Tickets: Tickets to concerts and music festivals. Market share is part of the overall 25% total ticket sales, exact figures are not reported on this segment alone. Competitors include Ticketmaster, StubHub, and SeatGeek.
- Theater Tickets: Tickets to Broadway shows, plays, and other theatrical performances. Market share is part of the overall 25% total ticket sales, exact figures are not reported on this segment alone. Competitors include Ticketmaster, StubHub, and SeatGeek.
Market Dynamics
Industry Overview
The live event ticketing industry is a large and competitive market, experiencing growth due to increasing demand for live entertainment. Digital platforms dominate the market.
Positioning
Vivid Seats is positioned as a leading independent online ticket marketplace, competing with larger, established players by focusing on customer service and technology.
Total Addressable Market (TAM)
The global event ticket market is estimated at over $70 billion and is projected to continue to grow. Vivid Seats is positioned to capture a portion of this TAM through its online platform and partnerships.
Upturn SWOT Analysis
Strengths
- Large Selection of Tickets
- User-Friendly Platform
- Strong Customer Service
- Proprietary Technology
- Brand Recognition
Weaknesses
- Reliance on Secondary Market
- Vulnerability to Event Cancellations
- Competition from Larger Players
- Dependence on Partnerships
Opportunities
- Expansion into New Markets
- Partnerships with Venues and Teams
- Enhanced Mobile Experience
- Increased Personalization
- Growth in Live Event Attendance
Threats
- Economic Downturn
- Increased Competition
- Changes in Ticketing Regulations
- Cybersecurity Risks
- Resale restrictions imposed by teams and artist
Competitors and Market Share
Key Competitors
- LYV
- STUB
- SEAT
Competitive Landscape
Vivid Seats competes with larger players like Ticketmaster (LYV) and StubHub (STUB). Its strengths include a focus on customer service and proprietary technology.
Major Acquisitions
Wavedash
- Year: 2022
- Acquisition Price (USD millions): 22
- Strategic Rationale: Acquisition expanded product offerings and enhanced technology capabilities.
Growth Trajectory and Initiatives
Historical Growth: Vivid Seats has experienced significant growth since its founding, driven by the increasing popularity of online ticket marketplaces.
Future Projections: Analysts project continued revenue growth for Vivid Seats, fueled by expansion in new markets and partnerships.
Recent Initiatives: Recent initiatives include the acquisition of Wavedash, new partnerships with sports teams and venues, and enhancements to the mobile app.
Summary
Vivid Seats is a significant player in the secondary ticket market, leveraging technology and strong customer service. The company faces competition from larger, more established companies and is vulnerable to external factors like economic conditions and event cancellations. They are actively pursuing growth through acquisitions and partnerships and focusing on profitability while doing so. Their recent growth is encouraging if they can maintain cost of revenue to expand revenue.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Vividseats.com
- Company press releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vivid Seats Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2020-10-12 | CEO, President & Director Mr. Stanley Chia | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 768 | Website https://www.vividseats.com |
Full time employees 768 | Website https://www.vividseats.com | ||
Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. It operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers through its website and mobile applications, including Vivid Seats; Vegas.com, an online ticket marketplace for shows, attractions, tours, flights, and hotels in Las Vegas; Wavedash, an online ticket marketplace in Tokyo, Japan; and Vivid Picks, a fantasy sports mobile application with social and gamification features. This segment also offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and sells tickets for sports, concerts, theater events, and other live events. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.
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