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Upturn AI Summary - About
Vivid Seats Inc(SEAT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SEAT
10/09/2026: SEAT (1-star) is currently NOT-A-BUY. Pass it for now.
Vivid Seats Inc is a publicly traded company specializing in the secondary ticketing marketplace for live sports, concerts, and theater. Its business model thrives on a scalable digital platform and a loyalty-focused strategy that encourages repeat purchases. The company’s primary investment story centers on its ability to capture market share through improved user experience and strategic partnerships within the entertainment ecosystem. However, it faces significant risks from intense competition with industry-integrated giants, potential regulatory pressure on fees, and sensitivity to macroeconomic trends. Vivid Seats is best suited for growth-oriented investors who can tolerate volatility and are closely monitoring the company's ability to maintain take rates against strong competitive headwinds.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential in the ticketing space, though it faces stiff competition from entrenched market leaders. |
| Momentum investor | Mixed fit | Momentum is conditional on positive market sentiment toward live event recovery and company-specific earnings surprises. |
| Value investor | Weak fit | Valuation is often tied to growth projections rather than established earnings multiples characteristic of value stocks. |
| Dividend investor | Weak fit | The company does not pay a dividend and prioritizes capital reinvestment. |
| Low-risk investor | Weak fit | The stock exhibits significant volatility linked to the cyclical nature of live events. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is susceptible to shifts in consumer demand and market sentiment. |
| Valuation risk | Medium / high | Market pricing often fluctuates based on future growth expectations which may not materialize. |
| Competition risk (Live Nation) | High | Intense competition from Ticketmaster creates constant pressure on market share and margins. |
| Business quality | Medium | While the platform model is scalable, the business lacks the defensive moat of primary ticket issuers. |
| Dividend income | Low / none | Investors should not rely on this stock for regular income. |
| Execution risk | Medium | The company must continuously innovate its platform to remain competitive. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Highly Choppy
The stock has experienced frequent, large price swings that make its near-term movement less predictable.
Analysis of Past Performance
Type Stock | Historic Profit -63.44% | Avg. Invested days 15 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 36.08M USD | Price to earnings Ratio - | 1Y Target Price 11.68 |
Price to earnings Ratio - | 1Y Target Price 11.68 | ||
Volume (30-day avg) 98.3K shares | Beta 1.19 | 52 Weeks Range 2.85 - 13.98 | Updated Date 10/10/2026 |
52 Weeks Range 2.85 - 13.98 | Updated Date 10/10/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -45.51 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketplace Services | Service fees and processing fees charged on each ticket transaction. | The company earns a commission every time a buyer purchases a ticket on their platform. |
| Resale Operations | Revenue from the direct sale of tickets held in inventory. | The company also acts as a seller in some instances to ensure ticket availability. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 22.73 | Enterprise Value 308.42M | Price to Sales(TTM) 0.07 |
Enterprise Value 308.42M | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.59 | Enterprise Value to EBITDA 5.84 | Shares Outstanding 11.24M | Shares Floating 3.66M |
Shares Outstanding 11.24M | Shares Floating 3.66M | ||
Percent Insiders 14.92 | Percent Institutions 80.45 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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