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Vivid Seats Inc (SEAT)



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Upturn Advisory Summary
08/14/2025: SEAT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $26.33
1 Year Target Price $26.33
5 | Strong Buy |
1 | Buy |
5 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -63% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 179.63M USD | Price to earnings Ratio - | 1Y Target Price 26.33 |
Price to earnings Ratio - | 1Y Target Price 26.33 | ||
Volume (30-day avg) 12 | Beta 0.97 | 52 Weeks Range 15.25 - 100.00 | Updated Date 08/15/2025 |
52 Weeks Range 15.25 - 100.00 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -25.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate -0.03 | Actual -1.23 |
Profitability
Profit Margin -20.35% | Operating Margin (TTM) -7.85% |
Management Effectiveness
Return on Assets (TTM) -0.09% | Return on Equity (TTM) -57.08% |
Valuation
Trailing PE - | Forward PE 22.73 | Enterprise Value 366662527 | Price to Sales(TTM) 0.26 |
Enterprise Value 366662527 | Price to Sales(TTM) 0.26 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 5.84 | Shares Outstanding 6471010 | Shares Floating 3160571 |
Shares Outstanding 6471010 | Shares Floating 3160571 | ||
Percent Insiders 16.98 | Percent Institutions 86.36 |
Upturn AI SWOT
Vivid Seats Inc
Company Overview
History and Background
Vivid Seats Inc. was founded in 2001. It started as a secondary ticket marketplace and has grown to become a leading platform for buying and selling tickets to live events, including sports, concerts, and theater. Vivid Seats became a public company through a SPAC merger in 2021.
Core Business Areas
- Ticketing Marketplace: Facilitates the buying and selling of tickets between individuals and professional resellers. Focuses on providing a wide selection and competitive pricing.
Leadership and Structure
The leadership team consists of Stan Chia (CEO). The organizational structure is typical of a technology company, with departments for engineering, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Live Event Tickets: Provides tickets to sports, concerts, and theater events. Vivid Seats captures a significant portion of the secondary ticket market. Competitors include StubHub and Ticketmaster.
Market Dynamics
Industry Overview
The live event ticketing industry is highly competitive, with a growing online marketplace. The industry is influenced by event popularity, artist tours, and consumer spending habits.
Positioning
Vivid Seats is positioned as a leading secondary ticket marketplace, offering a wide selection of events and tickets. Its competitive advantage lies in its technology platform and brand recognition.
Total Addressable Market (TAM)
The TAM for live event tickets is estimated to be substantial with the global events market expected to reach hundreds of billions. Vivid Seats is positioned to capture a significant portion of the secondary ticket market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive event inventory
- User-friendly platform
- Partnerships with event organizers
- Technology-driven marketplace
Weaknesses
- Dependence on event availability
- Fluctuations in ticket prices
- Negative perception of the secondary market
- High marketing costs
- Customer service issues
Opportunities
- Expansion into new geographic markets
- Development of exclusive partnerships
- Integration of new technologies
- Offering additional services (e.g., travel packages)
- Growing demand for live event experiences
Threats
- Competition from other ticketing platforms
- Changes in regulations
- Economic downturns
- Disruptions in the event industry
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- LYV
- EBAY
Competitive Landscape
Vivid Seats competes with other online ticketing platforms, primarily StubHub and Ticketmaster. Its advantages include its technology platform, brand recognition, and partnerships. Disadvantages include dependence on event availability and fluctuations in ticket prices.
Growth Trajectory and Initiatives
Historical Growth: Vivid Seats has experienced significant growth in the past due to the increasing popularity of online ticketing and live events.
Future Projections: Future growth depends on various factors, including market conditions, competition, and the company's ability to innovate.
Recent Initiatives: Recent strategic initiatives may include partnerships with event organizers, platform enhancements, and marketing campaigns.
Summary
Vivid Seats is a leading player in the secondary ticket market, leveraging its technology and brand to connect buyers and sellers. The company's success hinges on maintaining a robust inventory, managing competition, and navigating the evolving regulatory landscape. While the lack of dividends may deter some investors, its growth potential within the expanding live event market is considerable. Vivid Seats needs to closely monitor economic conditions and cybersecurity threats to ensure sustainable growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Analysis
- Press Releases
Disclaimers:
The data provided is based on publicly available information and may not be entirely accurate or up-to-date. This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vivid Seats Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2020-10-12 | CEO, President & Director Mr. Stanley Chia | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 768 | Website https://www.vividseats.com |
Full time employees 768 | Website https://www.vividseats.com |
Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. It operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers through its website and mobile applications, including Vivid Seats; Vegas.com, an online ticket marketplace for shows, attractions, tours, flights, and hotels in Las Vegas; Wavedash, an online ticket marketplace in Tokyo, Japan; and Vivid Picks, a fantasy sports mobile application with social and gamification features. This segment also offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and sells tickets for sports, concerts, theater events, and other live events. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.

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