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SEAT 
Vivid Seats Inc (SEAT)
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Upturn Advisory Summary
12/05/2025: SEAT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $13.33
1 Year Target Price $13.33
| 5 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -63% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 110.91M USD | Price to earnings Ratio - | 1Y Target Price 13.33 |
Price to earnings Ratio - | 1Y Target Price 13.33 | ||
Volume (30-day avg) 12 | Beta 0.96 | 52 Weeks Range 7.04 - 100.00 | Updated Date 12/7/2025 |
52 Weeks Range 7.04 - 100.00 | Updated Date 12/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -28.6 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -24.08% | Operating Margin (TTM) -16.75% |
Management Effectiveness
Return on Assets (TTM) -1.64% | Return on Equity (TTM) -62.78% |
Valuation
Trailing PE - | Forward PE 22.73 | Enterprise Value 341967161 | Price to Sales(TTM) 0.17 |
Enterprise Value 341967161 | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 5.84 | Shares Outstanding 10725316 | Shares Floating 3608962 |
Shares Outstanding 10725316 | Shares Floating 3608962 | ||
Percent Insiders 10.48 | Percent Institutions 80.7 |
Upturn AI SWOT
Vivid Seats Inc
Company Overview
History and Background
Vivid Seats Inc. was founded in 2001. It has grown to become a leading online ticket marketplace for live entertainment events. Key milestones include its expansion into various event categories and its public offering.
Core Business Areas
- Online Ticket Marketplace: Vivid Seats operates a two-sided marketplace connecting ticket buyers and sellers for a wide range of live events, including sports, concerts, and theater.
- Technology Platform: The company leverages its proprietary technology to provide a seamless user experience, including search, ticketing, and customer service functionalities.
Leadership and Structure
Vivid Seats is led by its executive management team, including a CEO, CFO, and other key officers. The company is structured to manage its marketplace operations, technology development, marketing, and customer support.
Top Products and Market Share
Key Offerings
- Event Tickets: Vivid Seats offers tickets to a vast array of live events. While specific market share figures for individual event types are not publicly disclosed, Vivid Seats holds a significant position in the overall secondary ticket market. Competitors include Ticketmaster, StubHub, SeatGeek, and AXS.
Market Dynamics
Industry Overview
The live event ticketing industry, particularly the secondary market, is characterized by high demand for popular events, fluctuating ticket prices, and a reliance on digital platforms for transactions. It is influenced by consumer spending trends and the availability of major events.
Positioning
Vivid Seats positions itself as a trusted and user-friendly platform with a broad selection of tickets and competitive pricing. Its competitive advantages include its extensive inventory, customer loyalty programs, and robust technology.
Total Addressable Market (TAM)
The global live event ticketing market is substantial and growing. While specific TAM figures for Vivid Seats' addressable market can vary based on the definition, it is in the billions of dollars. Vivid Seats is positioned to capture a significant portion of this market through its extensive platform and diverse event offerings.
Upturn SWOT Analysis
Strengths
- Extensive ticket inventory across various event types.
- Strong brand recognition and customer loyalty.
- User-friendly technology platform and mobile app.
- Established relationships with ticket brokers and resellers.
Weaknesses
- Reliance on the supply of tickets from third parties.
- Potential for price volatility and competition.
- Sensitivity to event cancellations or postponements.
Opportunities
- Expansion into new event categories or geographic markets.
- Leveraging data analytics to personalize user experience.
- Partnerships with event organizers and venues.
- Growth in emerging markets and digital ticketing trends.
Threats
- Intense competition from other online ticket marketplaces.
- Economic downturns affecting consumer discretionary spending.
- Changes in ticketing regulations or platform policies.
- Cybersecurity risks and data breaches.
Competitors and Market Share
Key Competitors
- Ticketmaster (Live Nation Entertainment) (LYV)
- StubHub (Ebay Inc.) (EBAY) - Note: StubHub is part of Ebay but operates as a distinct entity for ticketing.
- SeatGeek
- AXS
Competitive Landscape
Vivid Seats competes in a highly competitive secondary ticket market. Its advantages lie in its broad selection and user experience, while competitors like Ticketmaster often have direct ties to primary ticket sales and venue partnerships. StubHub, being a well-established player, also holds significant market share.
Growth Trajectory and Initiatives
Historical Growth: Vivid Seats has demonstrated growth through expanding its ticket inventory, enhancing its platform, and increasing its customer base over the years. Specific historical growth percentages would be derived from past financial reports.
Future Projections: Future growth is expected to be driven by continued demand for live events, platform enhancements, and strategic initiatives. Analyst projections would provide quantitative forecasts for revenue and earnings.
Recent Initiatives: Recent initiatives may include platform upgrades, marketing campaigns, and potential strategic partnerships aimed at expanding market reach and improving user engagement.
Summary
Vivid Seats Inc. is a prominent player in the online ticket marketplace, benefiting from strong brand recognition and a robust technology platform. Its primary strengths lie in its extensive inventory and user experience, offering significant opportunities for growth in the expanding live events market. However, the company faces intense competition and is subject to market fluctuations, necessitating continuous innovation and strategic partnerships to maintain its competitive edge and navigate potential threats.
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Sources and Disclaimers
Data Sources:
- Company SEC filings (e.g., 10-K, 10-Q)
- Financial news outlets
- Industry analysis reports
- Company investor relations website
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data and financial performance are estimates and may vary. Users should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vivid Seats Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2020-10-12 | CEO & Director Mr. Lawrence C. Fey IV | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 768 | Website https://www.vividseats.com |
Full time employees 768 | Website https://www.vividseats.com | ||
Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. It operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers through its website and mobile applications, including Vivid Seats; Vegas.com, an online ticket marketplace for shows, attractions, tours, flights, and hotels in Las Vegas; Wavedash, an online ticket marketplace in Tokyo, Japan; and Vivid Picks, a fantasy sports mobile application with social and gamification features. This segment also offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and sells tickets for sports, concerts, theater events, and other live events. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.
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