Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Vivid Seats Inc(SEAT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SEAT
11/09/2026: SEAT (1-star) is currently NOT-A-BUY. Pass it for now.
Vivid Seats Inc is a publicly traded company that operates a digital secondary ticketing marketplace for live sports, music, and theater. Its business model relies on marketplace transaction fees and is supported by a loyalty program aimed at driving repeat purchases. While it has established a significant presence in the ticketing industry, it faces intense competition from vertically integrated giants like Live Nation. Key risks include regulatory scrutiny over pricing, economic sensitivity, and reliance on third-party inventory. The company is best suited for growth-oriented investors willing to accept volatility, and stakeholders should monitor marketing efficiency and regulatory developments closely.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company operates in a growing sector but faces intense competition from established giants. |
| Momentum investor | Weak fit | The stock often exhibits high volatility and requires a strong, sustained uptrend in volume to be considered a momentum play. |
| Value investor | Weak fit | Valuation is often tied to growth expectations rather than current deep-value metrics. |
| Dividend investor | Weak fit | The company does not pay a dividend, making it unsuitable for income-focused strategies. |
| Low-risk investor | Weak fit | The volatility of the secondary ticket market makes this an unsuitable choice for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is highly sensitive to seasonal event cycles and general market sentiment. |
| Valuation risk | Medium / high | Future growth expectations are baked into the valuation, creating downside risk if growth slows. |
| Competition risk (primary market dominance) | High | Direct competition from Ticketmaster creates barriers to scaling inventory and pricing power. |
| Business quality | Medium | While the platform is scalable, the business is highly dependent on third-party supply. |
| Dividend income | Low / none | No dividends are paid, offering no income protection during market downturns. |
| Execution risk | Medium | Success depends on maintaining marketing efficiency and platform reliability. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -63.44% | Avg. Invested days 15 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 23.49M USD | Price to earnings Ratio - | 1Y Target Price 11.25 |
Price to earnings Ratio - | 1Y Target Price 11.25 | ||
Volume (30-day avg) 97.5K shares | Beta 1.07 | 52 Weeks Range 1.50 - 11.03 | Updated Date 11/08/2026 |
52 Weeks Range 1.50 - 11.03 | Updated Date 11/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -45.51 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketplace Services | Transaction fees and service charges on ticket sales in the secondary market. | The company earns a percentage of every ticket sold on its platform. |
| Geography | Primary operations and revenue are concentrated in the North American live events market. | Revenue is highly exposed to US sports and concert attendance trends. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 22.73 | Enterprise Value 287.84M | Price to Sales(TTM) 0.05 |
Enterprise Value 287.84M | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.55 | Enterprise Value to EBITDA 5.84 | Shares Outstanding 11.24M | Shares Floating 3.66M |
Shares Outstanding 11.24M | Shares Floating 3.66M | ||
Percent Insiders 14.93 | Percent Institutions 79.93 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.