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SEAT 
Vivid Seats Inc (SEAT)
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Upturn Advisory Summary
01/07/2026: SEAT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $12.6
1 Year Target Price $12.6
| 5 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -63% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/07/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 108.59M USD | Price to earnings Ratio - | 1Y Target Price 12.6 |
Price to earnings Ratio - | 1Y Target Price 12.6 | ||
Volume (30-day avg) 12 | Beta 0.96 | 52 Weeks Range 6.15 - 100.00 | Updated Date 01/7/2026 |
52 Weeks Range 6.15 - 100.00 | Updated Date 01/7/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -28.6 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -24.08% | Operating Margin (TTM) -16.75% |
Management Effectiveness
Return on Assets (TTM) -1.64% | Return on Equity (TTM) -62.78% |
Valuation
Trailing PE - | Forward PE 22.73 | Enterprise Value 340251110 | Price to Sales(TTM) 0.17 |
Enterprise Value 340251110 | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 5.84 | Shares Outstanding 10725316 | Shares Floating 3602097 |
Shares Outstanding 10725316 | Shares Floating 3602097 | ||
Percent Insiders 10.48 | Percent Institutions 80.66 |
Upturn AI SWOT
Vivid Seats Inc
Company Overview
History and Background
Vivid Seats Inc. was founded in 2001. It has grown to become a leading online ticket marketplace. A significant milestone was its acquisition by Horizon Acquisition Corporation II in 2021, leading to its public trading on the Nasdaq under the ticker symbol SEAT. The company has evolved by expanding its reach into various event categories and enhancing its platform for both buyers and sellers.
Core Business Areas
- Online Ticket Marketplace: Vivid Seats operates a robust online platform where users can buy and sell tickets to a wide range of live events, including concerts, sporting events, and theater productions. The platform connects ticket buyers with a vast inventory of tickets from various sellers, often offering competitive pricing and a wide selection.
- Event Discovery and Recommendations: The company provides tools and features that help users discover new events, explore popular artists and teams, and receive personalized recommendations based on their preferences and past activity. This enhances user engagement and facilitates ticket purchases.
- Seller Services: Vivid Seats offers services to ticket resellers, enabling them to list and manage their inventory efficiently. This includes tools for pricing, tracking sales, and managing customer interactions.
Leadership and Structure
Vivid Seats is led by a management team with experience in e-commerce and the live events industry. Key leadership roles include CEO, CFO, and heads of various departments such as technology, marketing, and operations. The company operates with a functional organizational structure.
Top Products and Market Share
Key Offerings
- Vivid Seats Marketplace: The core product is the Vivid Seats online marketplace, accessible via its website and mobile app. It offers tickets for over 10 million events annually. Competitors include Ticketmaster, StubHub, SeatGeek, and directly from venues/promoters. Market share data is proprietary but it is a significant player in the secondary ticket market.
- Vivid Seats App: The mobile application provides a streamlined experience for browsing, searching, and purchasing tickets on the go. It's a key tool for customer engagement and repeat purchases. Competitors offer similar mobile functionalities.
- Loyalty Program (Perks): Vivid Seats offers a loyalty program that rewards frequent buyers with points that can be redeemed for discounts or exclusive offers. This is a differentiator to encourage customer retention. Competitors have their own loyalty or rewards programs.
Market Dynamics
Industry Overview
The live event ticketing industry is a dynamic and competitive market driven by consumer demand for entertainment and sporting events. The secondary ticketing market, where Vivid Seats primarily operates, has seen significant growth, facilitated by technology that makes resale easier. The industry is influenced by factors such as event popularity, economic conditions, and consumer spending habits. Mobile ticketing and digital platforms are increasingly dominant.
Positioning
Vivid Seats positions itself as a user-friendly and reliable marketplace with a vast selection of tickets and competitive pricing. Its strengths lie in its extensive inventory, strong brand recognition, and focus on customer experience, including its loyalty program. It aims to be a go-to platform for discovering and purchasing tickets.
Total Addressable Market (TAM)
The global ticketing market, encompassing primary and secondary sales, is substantial. While specific TAM figures for Vivid Seats' niche can vary, it's estimated to be in the tens of billions of dollars annually. Vivid Seats is a significant player within the secondary ticketing segment of this TAM, but faces competition from various other platforms and direct sales channels.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the secondary ticket market.
- Extensive inventory of tickets across various event categories.
- User-friendly online platform and mobile app.
- Loyalty program to incentivize repeat purchases.
- Established relationships with ticket brokers and sellers.
Weaknesses
- Reliance on third-party ticket sellers, which can impact inventory control.
- Potential for volatile ticket prices based on demand and supply.
- Competition from larger, more established primary ticket platforms.
- Customer service challenges related to scalped or fraudulent tickets can arise.
Opportunities
- Expansion into new event categories and international markets.
- Leveraging data analytics for personalized recommendations and targeted marketing.
- Partnerships with event organizers and venues.
- Integration of new technologies like AR/VR for enhanced event previews.
- Growth in demand for live events post-pandemic.
Threats
- Regulatory changes affecting ticket resale.
- Economic downturns impacting consumer discretionary spending.
- Increased competition from new entrants and existing players.
- Cybersecurity risks and data breaches.
- Changes in consumer preferences and entertainment trends.
Competitors and Market Share
Key Competitors
- Ticketmaster (LYV)
- StubHub (eBay Inc. previously, now independent)
- SeatGeek
- AXS
Competitive Landscape
Vivid Seats competes in a market dominated by Ticketmaster, which also operates as a primary ticketing platform. StubHub is a major direct competitor in the secondary market. Vivid Seats' competitive advantages lie in its vast inventory, user-friendly interface, and loyalty program, aiming to differentiate itself through customer experience and selection. However, it faces challenges from the scale and integrated offerings of Ticketmaster.
Major Acquisitions
Horizon Acquisition Corporation II
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: This was a SPAC merger that took Vivid Seats public. The rationale was to provide capital for growth and increase liquidity.
Growth Trajectory and Initiatives
Historical Growth: Vivid Seats has demonstrated growth through increased user acquisition, expansion of event listings, and improvements to its platform. Its journey from a private company to a publicly traded entity signifies a phase of scaled growth.
Future Projections: Future growth is anticipated through expanding its marketplace offerings, enhancing its technology, and potentially through strategic acquisitions. Analyst projections, if available, will provide insights into expected revenue and earnings growth.
Recent Initiatives: Recent initiatives likely focus on enhancing the user experience, expanding marketing efforts, and potentially exploring new revenue streams such as subscription services or premium features. Integration of acquired companies and technologies is also a focus.
Summary
Vivid Seats Inc. is a prominent player in the secondary ticket marketplace with a strong brand and extensive inventory. Its user-friendly platform and loyalty program are key strengths. However, it faces intense competition, particularly from Ticketmaster, and is subject to market volatility. Continued investment in technology and strategic partnerships will be crucial for sustained growth and market positioning.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Vivid Seats Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial news outlets and market data providers (e.g., Bloomberg, Yahoo Finance, Refinitiv)
- Industry analysis reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data accuracy is based on available public information and may change. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vivid Seats Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2020-10-12 | CEO & Director Mr. Lawrence C. Fey IV | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 768 | Website https://www.vividseats.com |
Full time employees 768 | Website https://www.vividseats.com | ||
Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. It operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers through its website and mobile applications, including Vivid Seats; Vegas.com, an online ticket marketplace for shows, attractions, tours, flights, and hotels in Las Vegas; Wavedash, an online ticket marketplace in Tokyo, Japan; and Vivid Picks, a fantasy sports mobile application with social and gamification features. This segment also offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and sells tickets for sports, concerts, theater events, and other live events. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.
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