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Vivid Seats Inc (SEAT)



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Upturn Advisory Summary
09/15/2025: SEAT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $26.33
1 Year Target Price $26.33
5 | Strong Buy |
1 | Buy |
5 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -63% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 175.00M USD | Price to earnings Ratio - | 1Y Target Price 26.33 |
Price to earnings Ratio - | 1Y Target Price 26.33 | ||
Volume (30-day avg) 12 | Beta 0.95 | 52 Weeks Range 14.54 - 100.00 | Updated Date 09/15/2025 |
52 Weeks Range 14.54 - 100.00 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -25.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -20.35% | Operating Margin (TTM) -7.85% |
Management Effectiveness
Return on Assets (TTM) -0.09% | Return on Equity (TTM) -57.08% |
Valuation
Trailing PE - | Forward PE 22.73 | Enterprise Value 363750573 | Price to Sales(TTM) 0.25 |
Enterprise Value 363750573 | Price to Sales(TTM) 0.25 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA 5.84 | Shares Outstanding 6471010 | Shares Floating 3151576 |
Shares Outstanding 6471010 | Shares Floating 3151576 | ||
Percent Insiders 17.02 | Percent Institutions 79.16 |
Upturn AI SWOT
Vivid Seats Inc

Company Overview
History and Background
Vivid Seats was founded in 2001. It has grown from a small ticket reseller to a significant player in the secondary ticket marketplace, focusing on providing a wide selection of tickets for sports, concerts, and theater events.
Core Business Areas
- Secondary Ticket Marketplace: Vivid Seats operates an online marketplace where users can buy and sell tickets to live events. This is the primary revenue driver for the company.
Leadership and Structure
The leadership team includes a CEO and other key executives overseeing different departments such as technology, marketing, and finance. The company is structured with various teams responsible for different aspects of the business, from platform development to customer service.
Top Products and Market Share
Key Offerings
- Tickets for Live Events: Vivid Seats provides a platform for buying and selling tickets for concerts, sports, and theater events. The company is estimated to have roughly 25% market share within the US. Competitors include StubHub (EBAY), Ticketmaster (LYV), and SeatGeek.
Market Dynamics
Industry Overview
The secondary ticket market is characterized by high demand and a fragmented supply. The industry is influenced by factors such as event popularity, artist touring schedules, and economic conditions.
Positioning
Vivid Seats positions itself as a reliable and user-friendly platform for accessing a wide range of tickets. They compete through pricing, selection, and customer service.
Total Addressable Market (TAM)
The global event ticketing market is expected to reach hundreds of billions of dollars. Vivid Seats is positioned to capture a share of this large TAM through its established marketplace and brand recognition.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Large inventory of tickets
- User-friendly platform
- Strong mobile app
Weaknesses
- Reliance on ticket availability
- Susceptibility to economic downturns
- Commission Fees
- Service fees can make tickets expensive
Opportunities
- Expansion into new markets
- Partnerships with venues and event organizers
- Increased adoption of mobile ticketing
- Further develop VR events to create more revenue
Threats
- Competition from other ticket marketplaces
- Changes in ticketing regulations
- Economic downturns
- Fraudulent tickets
Competitors and Market Share
Key Competitors
- EBAY
- LYV
- SEAT
Competitive Landscape
Vivid Seats competes with other ticket marketplaces on price, selection, and user experience. They need to adapt to changing trends to maintain their position.
Growth Trajectory and Initiatives
Historical Growth: Vivid Seats has experienced growth in revenue and user base over the years. The rate of growth has fluctuated based on events and economy.
Future Projections: Future growth is projected to be positive due to the overall addressable market, pending an economic downturn. (Specific numbers would require access to analyst estimates)
Recent Initiatives: Recent initiatives will depend on the latest company news, may include partnerships, acquisitions, platform upgrades and new product offerings.
Summary
Vivid Seats is a major player in the secondary ticket marketplace, with a solid brand and platform. They should watch out for competition and economic downturns. Focus on user experience and market reach is vital to keep them moving in the right direction.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, market analysis, and estimates.
Disclaimers:
The information provided is for general informational purposes only and should not be construed as financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vivid Seats Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2020-10-12 | CEO, President & Director Mr. Stanley Chia | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 768 | Website https://www.vividseats.com |
Full time employees 768 | Website https://www.vividseats.com |
Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. It operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers through its website and mobile applications, including Vivid Seats; Vegas.com, an online ticket marketplace for shows, attractions, tours, flights, and hotels in Las Vegas; Wavedash, an online ticket marketplace in Tokyo, Japan; and Vivid Picks, a fantasy sports mobile application with social and gamification features. This segment also offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and sells tickets for sports, concerts, theater events, and other live events. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.

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