
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About
Vivid Seats Inc (SEAT)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: SEAT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $3.19
1 Year Target Price $3.19
5 | Strong Buy |
1 | Buy |
5 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -63.69% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 329.72M USD | Price to earnings Ratio - | 1Y Target Price 3.19 |
Price to earnings Ratio - | 1Y Target Price 3.19 | ||
Volume (30-day avg) 12 | Beta 0.96 | 52 Weeks Range 1.44 - 5.74 | Updated Date 06/29/2025 |
52 Weeks Range 1.44 - 5.74 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.35% | Operating Margin (TTM) -2.63% |
Management Effectiveness
Return on Assets (TTM) 0.67% | Return on Equity (TTM) -1.04% |
Valuation
Trailing PE - | Forward PE 22.73 | Enterprise Value 416240110 | Price to Sales(TTM) 0.44 |
Enterprise Value 416240110 | Price to Sales(TTM) 0.44 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA 5.63 | Shares Outstanding 129848000 | Shares Floating 63669457 |
Shares Outstanding 129848000 | Shares Floating 63669457 | ||
Percent Insiders 17.09 | Percent Institutions 85.95 |
Analyst Ratings
Rating 4 | Target Price 3.19 | Buy 1 | Strong Buy 5 |
Buy 1 | Strong Buy 5 | ||
Hold 5 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Vivid Seats Inc
Company Overview
History and Background
Vivid Seats Inc. was founded in 2001 as a secondary marketplace for tickets to live events. It has grown through acquisitions and partnerships to become a leading player in the industry, going public via SPAC in 2021.
Core Business Areas
- Ticketing Platform: Operates an online marketplace where buyers can purchase tickets from sellers for sports, concerts, and theater events.
- Technology Solutions: Provides technology solutions to ticket sellers and event organizers.
Leadership and Structure
Stan Chia serves as the CEO. The company has a typical corporate structure with departments for technology, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Tickets to Live Events: Vivid Seats' primary offering is access to tickets for live events. They claim a significant portion of the secondary ticket market, but exact figures are fluctuating, around 10-15%. Competitors include Ticketmaster (LYV), StubHub, SeatGeek, Gametime.
Market Dynamics
Industry Overview
The live event ticketing industry is highly competitive and fragmented. The secondary market is growing, driven by consumer demand for event access, but faces regulatory scrutiny and pricing concerns.
Positioning
Vivid Seats is positioned as a leading online marketplace focused on customer experience and technology innovation to drive sales. Competitive advantages include their rewards program and extensive ticket inventory.
Total Addressable Market (TAM)
The global event ticketing market is estimated at hundreds of billions USD. Vivid Seats' TAM is a subset of this related to the secondary ticket market. They are positioned to capture more of the TAM by improving customer service and platform reliability
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Ticket Inventory
- Loyalty Program
- Technology Platform
- Established Partnerships
Weaknesses
- Customer Service Issues
- High Fees
- Reliance on Secondary Market
- Limited Control Over Ticket Authenticity
- Dependence on partnerships
Opportunities
- Expanding Into New Geographies
- Strategic Partnerships with Event Organizers
- Developing New Technology Solutions
- Acquiring Competitors
- International growth
Threats
- Regulatory Scrutiny
- Competition from Established Players
- Economic Downturn Impacting Event Attendance
- Scalping Technologies
- Changes to ticket distribution models.
Competitors and Market Share
Key Competitors
- LYV
- EBAY
- SEAT
Competitive Landscape
Vivid Seats competes primarily with other secondary ticket marketplaces, as well as primary ticket sellers. Its competitive advantages include its rewards program and broad selection.
Major Acquisitions
Vivid Seats acquired Betcha Sports, Inc
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: To enhance Vivid Seats' user experience and expand its offerings within the live event ecosystem. Financial terms not disclosed.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by increased online ticket sales and acquisitions.
Future Projections: Future growth is projected to be moderate, dependent on partnerships and technological improvements.
Recent Initiatives: Investing in technology and partnerships to expand its platform and product offerings.
Summary
Vivid Seats is a key player in the secondary ticketing market. Their established presence and technology are working in their favor. Customer Service and market disruptions are areas that require attention, and intense competition remains a concern.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Industry news
- Company Website
Disclaimers:
Data is based on available information and estimates. Actual results may vary. This analysis is for informational purposes only and not investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vivid Seats Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2020-10-12 | CEO, President & Director Mr. Stanley Chia | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 768 | Website https://www.vividseats.com |
Full time employees 768 | Website https://www.vividseats.com |
Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. It operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers through its website and mobile applications, including Vivid Seats; Vegas.com, an online ticket marketplace for shows, attractions, tours, flights, and hotels in Las Vegas; Wavedash, an online ticket marketplace in Tokyo, Japan; and Vivid Picks, a fantasy sports mobile application with social and gamification features. This segment also offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and sells tickets for sports, concerts, theater events, and other live events. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.